Mediaboss Marketing

Before we look into this data from CoSchedule, a quick disclaimer.

Yes, the best time to post is relative to your unique audience, so it may well be that none of this data is specifically useful to you in your planning. If you know your audience, and when theyre most active, thats more specifically applicable to your brand, as opposed to generalized overviews like this.

No, this info is not prescriptive. Reports like this are not designed to establish definitive rules, as such, and the days and times here are not intended as absolute guide markers for your strategy. Instead, they provide some additional insight into when people are currently active in each app, which could assist in your planning, if you were looking to experiment, as another way to potentially maximize your efforts.

With these notes in mind, the team from CoSchedule recently released their analysis of the best times to post to each social media app, based on insights from more than 37 million posts, from more than 30,000 organizations.

The study looked at when these organizations are seeing the most engagement with their posts (i.e. Likes, comments, shares), and from this, CoSchedule has come up with an overview of the best times and days to post to each platform.

That could provide some helpful pointers for your planning or at the least, some food for thought for your experiments.

You can read CoSchedules full overview here, or check out the infographic summary below.

Continued here:
The Best Times to Post on Social Media in 2022 [Infographic] - Social Media Today

Another new report on teen social media usage, and another confirmation that TikTok is the dominant platform of the moment among the youth, while Facebook continues its downward slide in the broader relevance stakes.

Thats according to the latest data from Pew Research, which surveyed over 1,300 US teens and their parents between April and May this year, in order to glean more insight into which platforms are the main focus for young audiences, and how much time theyre spending in each app.

As explained by Pew:

[The survey] of American teenagers ages 13 to 17 finds TikTok is now a top social media platform for teens, with some 67% of teens saying they ever use TikTok, and 16% of all teens saying they use it almost constantly. Meanwhile, the share of teens who say they use Facebook, a dominant social media platform among teens in the Centers 2014-15 survey, has plummeted from 71% then to 32% today.

As you can see in this chart, YouTube still leads the way among teen users, with 95% of all teens regularly using the app. But TikTok is now the clear second in line, while Facebooks popularity has fallen off in the teen popularity stakes.

Thats no big surprise. Metas own internal research has shown that both Facebook and Instagram have seen declines among younger audiences of late, which has seen Meta put more of a focus on developing tools for younger audiences specifically. Thats why were now seeing a bigger push on Reels and Stories, which has definitely seen Reels usage increase, but its also seen the company go too hard on some elements, which it recently scaled back after poor user response.

Theres no doubt that TikTok is adding new levels of pressure on Metas development teams, and these stats further underline just how significant the platform has become, and highlight the scope of the challenge that Meta now has in keeping Facebook relevant, as younger users continue to turn away from the app in big numbers.

Because while older users will definitely keep Facebook going, it's younger audiences that dictate the next big trends and shifts. And while Meta doesnt necessarily need Facebook to be a top priority in this respect, it does need its metaverse push to take hold with the youth, in order to maximize adoption and resonance.

Part of the companys Meta re-brand is about distancing these two elements, so that even if Facebook itself isnt popular anymore, its VR tools can be viewed as separate. But inevitably, they will be linked, and its in Metas best interests to maintain Facebooks youth appeal, as best it can, to help usher in the next stage.

Which will be a challenge, based on these new figures.

The same trend is also reflected in the usage stats, with YouTube, TikTok and Snapchat seeing far more regular engagement than Facebook.

Of course, Instagram is still up there, and its still a popular platform in many respects. But the numbers for Facebook are pretty bleak:

Then again, Twitter is also pretty far down this chart, and really, it does seem that these legacy social media networks are losing their appeal with younger audiences, as video platforms gain more attention, and alter user attention spans and habitual behaviors in entirely new ways.

Thats why we now see so much replication between apps, because its not just that youngsters are spending more time on TikTok, its that the rapid-fire nature of media consumption in the app is changing expectations and approaches entirely, which renders other, more traditional content formats obsolete in some respects

In other words, the popularity of TikTok is essentially forcing other apps to play catch-up, because its evolving how people view what content should be. Those that dont look to move into line with these trends will eventually lose out so really, its likely less of a conscious choice to copy TikTok and other popular apps, as it is a necessary shift to keep up with changing user behaviors.

In terms of gender split, Pews data also shows that female users are more aligned with TikTok, Instagram and Snapchat, while male teens are more connected to Twitch, Reddit and YouTube.

These are some important demographic insights for your marketing planning, which could help to dictate your holiday campaigns and experiments to see what results you get.

Also, social media is now seen as a need for many:

That, in itself, is likely cause for concern, but the data underlines the critical, connective role that social media now plays in our modern interactive process, and conversely, why its now such a powerful medium for promotion and connection.

Its an interesting snapshot of the current market, and how young users align themselves with different social media apps. Which, again, could be great for your planning, and if you are looking to reach young audiences, you should definitely be taking note of these stats.

You can check out Pew Researchs full Teens, Social Media and Technology 2022 report here.

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New Report on Teen Social Media Use Underlines the Rise of TikTok, and the Fall of Facebook - Social Media Today

The complex branding challenges of higher education institutions in emerging countries can seem unmanageable. First, services and degree programmes offered by universities seem to be identical, making it hard to stand out. Second, universities in emerging countries often suffer from a lack of formal communication methods to connect the value of their brand to their target audience.

But building a brand for higher education institutions in emerging countries neednt be a nightmare especially if you know how to use social media marketing to develop brand credibility and brand equity. In this research, emerging countries are considered to be countries that are on a path towards prosperity with economic development, low per capita income and high potential for growth, such as Vietnam, Thailand and Tunisia.

We examined students perceptions of marketing on social media based on two communication methods: user-generated content and institution-generated content to develop brand credibility and brand equity, using data from a survey with 936 undergraduates, from two emerging countries, Sri Lanka and Vietnam. Here we present advice based on our findings.

To create and exchange information about the university brands with prospective students, social media marketing is developed in two forms: user-generated content and institution-generated content.

User-generated content refers to the media content created by students, staff, alumni and other stakeholders for the educational institution that can be shared directly or repurposed. It could be them capturing their personal journeys, the university campus, graduation ceremonies, festivals or simply sharing memories.

Institution-generated content is the media content created by university marketing team on official brand pages and social media channels.

Although these two forms of content are equally important, students are highly reliant on and follow user-generated content as it is not designed to serve a commercial purpose. Authentic and entertaining, user-generated content makes a big impact on institutions brands because it presents an authentic view of campus life.

User-generated content motivated prospective students in Sri Lanka and Vietnam to develop positive feelings towards an institution, our research showed, due to the collectivist culture in these countries.

Peer-to-peer marketing of this nature is not new, but institutions still miss opportunities to pivot their content strategies towards authentic, student voices. Here are some easy ways to encourage students to create more content and build a positive brand value for their university.

Brand equity refers to the value endowed by the institutional brand, which helps to mitigate risks, such as fewer applicants or student attrition, and differentiates a university from its competitors.

By building credibility, a university will increase its brand equity, our study shows. To make enrolment decisions, prospective students are dependent on universities providing accurate and truthful information. They want to know that the institution they apply to will deliver on its promises. As institutions increasingly use social media to share, communicate and collaborate with current and potential students, they must ensure that the information shared is trustworthy. To address these challenges, universities can:

These strategies to help develop an institutions brand equity should be used in combination in order to engage potential students and encourage an enrolment decision.

This insight is based on a recently published study: Higher education institutes brand equity in emerging markets: Impact of social media marketing and brand credibility in Q1-ranked Journal of Marketing Communications.

Charitha Harshani Perera is a lecturer in the Faculty of Business and Law at Northumbria University.

Rajkishore Nayak is an associate professor, and Long Thang Van Nguyen is a senior lecturer in the School of Communication and Design at RMIT University, Vietnam.

If you found this interesting and want advice and insight from academics and university staff delivered directly to your inbox each week,sign up for the THECampus newsletter.

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University social media marketing tips | THE Campus Learn, Share, Connect - Times Higher Education

Video communications projects produced by University Marketing and Communications at Washington University in St. Louis have been recognized with eight Silver Telly Awards.

The Telly Awards honor excellence in video across all platforms. For more backgroundabout the awards, visit the Telly Awards website.

The videos honored were:

MarComm contributors included: James Byard, Anne Davis Cleary, Markia Holt, Brandie Jefferson, Kayse Larkin, Tom Malkowicz, Cassaundra Moore, Terri Nappier, Talia Ogliore, Jackie Schlarman, Rachel Twedt and Javier Ventura.

Its an honor for our office to receive these awards, said Davis Cleary, the departments executive director of multimedia. Its also a recognition of our culture of collaboration. These videos were made possible because of partnerships with faculty, staff and students across the university.

The videos were produced in partnership with or collaboration from the following: Anthony Azama, Chelsea Petersen and the Athletics Department staff and student athletes; Sarah Baitzel, Ryan Bogdan and Bronwen Konecky, Arts & Sciences; Rajan Chakrabarty and Randall Martin, McKelvey School of Engineering; Bill Larson and the Edison Theatre staff; Huy Mach in Medical Public Affairs; Chancellor Andrew D. Martin and the Office of the Chancellor; and StudioSpack, a local vendor.

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Marketing, communications team wins eight Silver Telly Awards - The Source - Washington University in St. Louis - Washington University in St. Louis

Streaming service Hulu is now allowing political ad buyers to address issues like abortion rights and gun control. Budrul Chukrut/SOPA Images/LightRocket via Getty Images hide caption

Streaming service Hulu is now allowing political ad buyers to address issues like abortion rights and gun control.

The streaming service Hulu says it will start accepting advertising about contentious political issues like abortion rights and gun control.

The policy change follows a backlash earlier this week on social media from Democratic groups protesting the fact the streaming service refused to run some of their ads.

"For them to block us from being able to communicate the gravity of the times that we're in was hugely problematic for us," said Julie Norton, founding partner at Mosaic Communications, a media consultancy firm that buys ads for Democratic clients.

Since Hulu's parent company, Disney, announced Wednesday it would bring the streamer into alignment with its cable services and allow political ads to run, Norton said her firm now might be able to work with the streamer.

"We just have a broader definition of television these days," Norton said. "So these platforms are a critically important way of getting our persuasion advertising to the voters."

Unlike TV networks, streaming platforms like Hulu and Netflix aren't obliged to comply with the 1934 Communications Act the law that requires broadcasters to provide political advertisers with equal access to the airwaves.

Broadcast TV is still expected to dominate this fall's cycle with over $4 billion in election ads, according to political ad monitoring firm Kantar CMAG vice president Steve Passwaiter.

But Passwaiter said streaming services have a great potential to reach younger and more segmented audiences.

"This has become the new darling of the political set," Passwaiter said. "And probably by the time this cycle is over there's going to be a billion and a half dollars that finds its way to these ad-supported streaming outlets."

Passwaiter said it won't be too long before streamers end up looking a lot like broadcast and cable channels in terms of both the volume and the array of ads all along the political spectrum.

But Mike Shields, founder and partner of the Republican political marketing and strategy company Convergence Media said his firm is waiting to see who gets to place ads with Hulu and how those ads are treated before considering it a win for his clients.

"Conservatives have every right to be skeptical when something like this happens to make sure that it is done fairly and in a balanced way," Shields said.

In its announcement, shared with NPR via email, Disney said, "Hulu will now accept candidate and issue advertisements covering a wide spectrum of policy positions." But the company still "reserves the right to request edits [to meet] industry standards."

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Hulu starts accepting political ads about gun control and abortion rights - NPR