Mediaboss Marketing

TikTok has provided some new notes on how to maximize your TikTok content performance, which are fairly broad, in general, but could be handy in mapping out your platform strategy.

As you can see here, in a new post on the TikTok Business blog, TikTok has shared some basic guide notes on creating effective TikTok clips.

As per TikTok:

While there are endless ways to create a "good" TikTok video, finding your brand's unique voice and direction is what will ultimately set you apart, and the rules are just tips and tricks to get you there.

In combination with past advice from TikToks team, the notes could help you formulate a better strategy.

Back in 2020, TikTok also provided some more in-depth pointers on how to boost the performance of your content:

Also, a key note on hashtags while you should consider adding relevant hashtags to your TikTok clips, and you can research the most relevant and popular tags by searching in the app (where TikTok includes stats on related tags and overall tag use), adding hashtags like #FYP, #ForYou, and #ForYouPage won't help you get more views.

"Hashtags like #FYP, #ForYou, and #ForYouPage work just like all other hashtags on TikTok, so adding these to your caption wont necessarily improve your chances of getting on someones For You feed.Instead, we recommend using the space in your caption to add context to your video along with hashtags that are relevant to your content."

So relevant tags = good, irrelevant = not much help.

In addition to these functional tips, TikTok has also included some stats on how users engage with brands in the app, and how they view collaborations between brands and creators.

Some valuable notes to consider TikToks also included a range of links to its various creator assistance tools and resources, which could help in developing your marketing approach.

You can check out TikToks full post here.

Excerpt from:
TikTok Shares New Tips on How to Maximize Content Performance in the App - Social Media Today

Vaping is a silent epidemic that threatens the health and wellbeing of Australian teens, say Griffith University experts in social marketing.

Behavioural architect Dr Timo Dietrich says the tobacco industry has created a far superior product to cigarettes and one substantially more enticing to young people than cigarettes ever were.

We must question some of the statistics that suggest low vaping use amongst Australian teenagers. Our data tells a different story, Dietrich said.

Between 2015-2019, e-cigarette use by young people increased by 72% in the US, 150% in Canada and 96% in Australia.

Talking to thousands of teachers, students and parents, we know that vaping is a real problem.

Vape pens are slick. They smell good. They come in funky shapes, sizes and colours. Its so different from what smoking was.

This is tempting an entire generation of young people to start an unhealthy new habit.

Dietrich and his colleagues at Griffith Business Schools Social Marketing @ Griffith have been in the trenches with teachers and students around the use of drugs and alcohol for years.

Their Blurred Minds initiative started a decade ago with the aim to offer engaging alcohol and drug education resources to change Australias culture towards alcohol and drugs.

The Blurred Minds Academy is its newest gamified education product and now available to all Australian high schools.

The Blurred Minds Academy offers a range of evidence-based alcohol and drug education modules, curriculum aligned assessment options including marking rubrics, and built-in reporting tools to assess each students progress, helping engage students with relevant and meaningful education to change their beliefs and behaviours.

The new module around vaping aims to start conversations with teens about a problem growing by the day.

While companies cannot advertise vapes and vaping products in Australia, that really means very little when the internet is full of positive message surrounding vaping, Dr Dietrich explained.

Research has shown that 63% of e-cigarette content on tik tok portrays vaping in a positive light. They also found that a quarter of all vape videos include people that are younger than 18.

Vapes look fun and what is smoked tastes and smells often like candy but as with any new thing, not everyone has the know-how yet.

He said there was no clear answer yet as to how vaping affects a teenagers brain and body.

Some of the negative impacts will likely depend on whether they vape liquids with or without nicotine, whether they vape cannabis, or other herbs.

The liquids used in e-cigarettes may contain a range of toxic and relatively unknown chemicals and even those labelled nicotine free may still include nicotine.

A study found that 50% of 65 Australian e-liquids advertised as best-sellers contained chemicals used in pesticides and disinfectants manufacturing, some also contained nicotine.

Most concerningly, ingredient lists are very basic, dont provide a lot of information and some overseas manufacturers dont even meet Australian standards, so you dont actually know what you are inhaling through your lungs.

Dr Dietrich says more research is needed, but until then, better education is the key.

Health education teachers and parents are craving better guidance around the consequences of vaping, he said.

As part of the Blurred Minds program we talk a lot to Health and Physical Education teachers, and we specialise in creating gamified resources to engage students when it comes to alcohol and drug education.

We need equally engaging resources to talk to kids about the risks and dangers of vaping because to date there has not been enough out there that speaks to teenagers at eye level and in their language.

Thousands of students and teachers have engaged with the newest Blurred Minds Academy resources to date and students who have completed the program showed:

Visit link:
Teens at risk from a lack of education and research on vaping - Griffith News

Baruch College Marxe School of Public and International Affairs professor Don Waisanen, Ph.D., was awarded a Social and Behavioral Research Award by Con Edison to fund his research on the reportage of gas leaks in New York City.

Waisanen is researching why people choose not to report gas leaks in New York City and things that can be done to encourage and drive more people to report when they think there is a gas leak.

Our research team will be drawing from the fields of social marketing and other behavioral sciences to assess the effectiveness of public health and safety messaging, paying particular attention to tone, language, and culturally competent communication, Waisanen was quoted as saying in a press release from the Baruch News Center. Our goal is to advise Con Edison and similar stakeholders about what drives gas safety and reporting natural gas odors to prevent harm and advance the public interest.

His work is compiled under the project name Using Social Marketing to Motivate Gas Leak Reporting in New York City. He started working on it after a gas explosion in East Harlem a few years ago that resulted in fatalities.

As a result of the explosion, Con Edison has been looking for research to explain what factors keep a person from reporting a potential gas leak when they think they smell natural gas. Before this explosion occurred, people in the area had been smelling gas, but no one reported the scent until after the explosion had already happened.

By addressing these factors and prompting more people to report gas leaks, deadly explosions like the one in East Harlem can be potentially avoided.

A lot of these projects boil down to the question: What type of communication can motivate people to take action on important societal issues? Waisanen said.

Waisanen will conduct on-the-street interviews and online surveys to discover the factors involved in motivating gas leak reporting.

Although this research uses gas leak reporting as a lens to forward ethical and effective public communication, it applies to much larger questions at stake for all of us, Waisanen said. The project stands to contribute to our understandings of risk and hazard-related communication on a host of issues. Foremost among them currently is how organizations and governments can communicate about viruses.

Waisanen teaches classes and workshops in public communication.

When I saw that this grant engaged this challenge, it seemed like a perfect fit, he said.

If you ever encounter a situation where you think you smell natural gas or are in proximity to a gas leak, notify 911 or a gas company.

Read the original post:
Marxe professor wins Con Edison Social and Behavioral Research Award - The Ticker

So what are your thoughts on the metaverse and its coming applications for marketing? What about cryptocurrency, and offering crypto payment options, or NFTs and the potential for branded digital content that could help boost brand awareness?

Theres clearly a level of opportunity in each of these elements, but in most cases, its probably too early to be investing too much in the next stage just yet. Right?

These are among the questions that Unsupervised recently put to over 800 marketers to get their thoughts on where things are at, and where things are headed with the latest tech trends.

Among their key findings:

It is still very early in development for many of these considerations, but things are moving fast, and there may well be extra opportunities for early movers in the space,

You can check out Unsuperviseds full survey report here, or take a look at the infographic summary below.

See the rest here:
New Survey Looks at How Marketers are Approaching the Metaverse, Crypto and NFTs [Infographic] - Social Media Today

MIAMI

Virtual influencers are fictional characters generated using computer graphics software and created to have their own personalities, interests, and unique personas. These digital characters have generated large followings on many different social media platforms including YouTube, Instagram, TikTok, Facebook, and more.

The Influencer Marketing Factory has been seeing more and more virtual influencers used for brands influencer marketing campaigns and expects to see this market grow with influencer marketing. On Instagram, there are already 35 verified virtual influencers. Additionally, per a HypeAuditor study "Virtual Influencers have almost three times more engagement than real influencers. That means that followers are more engaged with virtual influencers' content.".

The Influencer Marketing Factory completed a survey of 1,000+ American responders, ages 18 years or older in March 2022. The survey studied the experiences, opinions, and interests of virtual influencers. This survey was focused on understanding users preferences on where they follow virtual influencers and why they follow them.

As well as understanding how likely users are to trust a virtual influencer for a product or service recommendation and if they have done this in the past. After analyzing the results of the virtual influence exclusive survey, The Influencer Marketing Factory narrowed down five main findings. Which include:

Learn more about the findings on virtual influencers and even more insights in The Influencer Marketing Factorys infographic: https://bit.ly/3tLQgP6

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The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.

Original post:
The Virtual Influencer Survey by The Influencer Marketing Factory - Social Media Today