Mediaboss Marketing

NEW YORK--(BUSINESS WIRE)--Emplifi, the leading unified customer (CX) experience platform, announced today that Orbit Baby has selected its ShopStream solution to provide its customers with an immersive online shopping experience. Through Emplifis leading live commerce solution, which came through the acquisition of Go Instore in September 2021, Orbit Baby customers will be able to connect to product experts for live demos and consultations.

Orbit Baby is the vanguard of the modern-day luxury baby stroller and car seat industry, designing and distributing premium infant-to-toddler stroller and car seat travel systems. Using live commerce technology, Orbit Baby is enhancing their digital offerings and giving customers a more robust online experience.

As an e-commerce only business, we are always seeking to improve the online experience for our customers, says Mike Krantz, Director of Marketing and eCommerce at Orbit Baby. Our customers, whether they are just starting their parenting journey or looking to upgrade their current travel systems, are relying on us to provide best-in-class products that will keep their children safe and are easy to use. Partnering with Emplifi through Go Instore allows us to better showcase the features and benefits of our products and engage with customers to create long-lasting relationships.

Orbit Baby will utilize several Emplifi live commerce tools to create a multi-pronged e-commerce strategy, including both its one-to-one video chat and ShopStream livestreaming service, working in tandem with their social shopping features. ShopStream provides a one-to-many live shopping experience that will help Orbit Baby reach unlimited audiences through interactive live video streaming. The company will also be operating a dark store in Ventura, Calif., using video technology for product showcases.

Partnering with Orbit Baby presents an exciting opportunity for us to leverage our technology in new ways and in a unique segment of the market, says Andre Hordagoda, co-GM, Social Commerce, Emplifi. Parents demand the highest quality products for their children, and with Emplifi, Orbit Baby will give their customers better insight into the depth and breadth of their products. By leveraging our livestream technology and their dark store concept, theyll be able to reach a multitude of customers and offer them a more personalized shopping experience.

Emplifis one-to-one video technology has been adopted by more than 100 global retailers, such as Samsung, HP, DeBeers and Signet Jewelers. In 2021, the company served over 2.7 million unique users and generated over $240 million in sales for its customers. Data shows Go Instores video chat and livestream offerings can increase conversion rates for retailers e-commerce operations. Typical online conversions range from 3% to 5%, whereas livestreaming offers a 10% conversion rate and one-to-one video chat can increase conversions up to 20% to 30% the equivalent of in-store conversion rates.

For more information on Emplifis Live Commerce solutions, visit https://emplifi.io/products/social-commerce/live-commerce/shopstream

About Orbit Baby, Inc.

Orbit Baby, Inc., is dedicated to building a global community of confident parents by providing products that offer mobility with intuitive functionality and unparalleled safety. Orbit Baby designs and manufactures premium child travel products, including: car seats, strollers, bassinets, and storage accessories, which work together as a complete travel system. Orbit Baby's groundbreaking design revolves around the patented SmartHub rotational interface that gives parents the convenience of docking and rotating interchangeable seats on various bases and strollers. For more information, visit http://www.orbitbabyusa.com.

About Emplifi

Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company and McDonalds, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit http://www.emplifi.io.

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Orbit Baby Partners with Emplifi to Provide Immersive Shopping Experience - Business Wire

Looking for a quick catch-up on the buzziest stories of the week? Heres Inman Top 5, the most essential stories of the week, according to Inman readers.

Before the Academy Awards last Sunday, Inmans Jim Dalrymple combed through dozens of movies including a few killer alien flicks to see what Hollywood really thinks of the real estate industry. Its apparent readers enjoyed walking down memory lane with silver screen agents (good and bad) of yesteryear because this is our No. 1 story of the week.

Inman has created an extensive resource for ways to find inventory from old-school methods to more creative approaches when it seems like theres nothing left on the shelves.

Visoot Uthairam / Getty Images

As homebuyers falter under the weight of scant inventory and booming home prices, everyone is counting on homebuilders to tip the scales by increasing supply. However, the specter of The Great Recession and coronavirus-induced supply chain issues means help for builders and buyers is far away.

Photo by Nicolas LE CORRE/Gamma-Rapho via Getty Images / edited by Inman

A new class of tech company is responding to the home inventory shortage by taking sellers to the edge of the MLS and sometimes beyond with off-market appeals and more.

Your business is built on the habits and activities you cultivate daily, says Jimmy Burgess. Take on the day with this curated collection of game-changing, value-added tasks.

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Hollywood agents (ranked), finding inventory now, essential daily habits: Inmans Top 5 this week - Inman

Social marketing intelligence is the method of extrapolating valuable information from social network interactions and data flows that can enable companies to launch new products and services into the market at greater speed and lower cost. This is an area of research however, companies using social marketing intelligence have achieved significant improvement in marketing campaigns.[citation needed]

Through social marketing intelligence, companies can identify people that are the most influential within their communities. These are the most connected people within any given social network. These people, sometimes called the alpha users or hubs as in small-world network theory, have considerable influence over the spread of information within their social network.[1]

Alpha users are key elements of any social networks, who manage the connectivity of the core members of the community. Similar to how viruses spread in nature, there is an initial starting point to communications in social networks, and the originators of such communications are alpha users. They tend to be highly connected users with exceptional influence to the other thought-leaders of any social network.

Before digital communications, it was only possible to isolate the most influential members of any community by interviewing every member and tracing their full communication patterns within the social network. Traditional fixed landline telephone and internet use did not give enough accuracy to be able to pinpoint alpha users to a meaningful degree. With the advent of mobile phones, a personal digital communication channel was available to study. Early research by mathematicians at Xtract[1] in Finland produced models that suggested mobile networks could indeed track the full communication and isolate the alpha users. Since then, several companies including Xtract have launched commercial tools to detect alpha users, usually using mobile operator billing and telecoms traffic data.

Engagement marketing campaigns attempt to use alpha users as spokespersons in marketing and advertising. The idea is that consumers will trust more the opinion of their friend or known contact from a social network, than the random marketing and advertising messages of companies and brands. The desire is to achieve viral marketing effects by which the alpha users would spread the messages further.

Alpha users were first briefly discussed in public in the book 3G Marketing in 2004.[2] The first industry article about alpha users was by Ahonen and Ahvenainen in Total Telecom in February 2005. The first telecoms conference where alpha user was explained was the 3G Mobile World Congress in Tokyo in January 2005. The topic was part of the strategy keynote address at the 3GSM World Congress in Cannes in February 2005. The first book to discuss alpha users at length was Communities Dominate Brands in 2005.[3]

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Social marketing intelligence - Wikipedia

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Learn the art of social media management with this $30 e-learning bundle - WKMG News 6 & ClickOrlando

Social media is the place to be and these days every marketing expert talks about digital media. Just look around, there are several webinars and promos to help you to succeed in social media.

Even the so-called experts admit in private that they also dont know what will worktrue to the saying only half of the advertising really works but I dont know which half!

Google changes its search engine options every now and then and many other tech advancements are rapid, leading to confusion on what will work well. Many leading brands are finding that interactions with customers and prospects are getting increasingly complex.

It is less about advertising and more about the basic marketing for the current times. Your customers want help with their problems and lives. The question becomes what you can do to deliver the jobs to be done for your customers.

When we integrate our activities with our customers or prospects, advertising will cease to be seen as such, and the perception will be adding value to their desired experiences.

As a business, you need to be willing to peel away layers one after another and getting comfortable with the loss of control in the conversation or interaction with the target customers.

Playing the digital field

Most brand heads agree they are fully in control of their brand in terms of its perception among the target audience. But what has changed today? Isnt marketing fairly simple?

The hardest part is about getting the real insights. Once we find the one key insight that we can act on, plans will begin to fall in place fairly well. The idea is that you should chat withand not atyour audience. Thats possible only when you have an insight and can create content that can make them discuss their issues or opinion on related issues. Involving them emotionally is important too.

The social revolution is certainly changing the way brands and companies communicate their message to consumers. Recent studies indicate that 60 percent of Twitter usage is on mobile devices, while 26 percent of search results for the worlds Top 20 largest brands are linked to user-generated content. About 32 percent of bloggers post opinions on products and brands.

Multiple channels

In this scenario, SMEs must understand that the conversation is absolutely happening in a number of areas and settings. It is important to observe and learn about such conversations and make sure you are participating well in those conversations. You need to stop going after audiences and pursue highly targeted groups of individuals. Make Twitter one more channel for customers to connect with you for their problems, or jobs to be done.

Many companies have successfully used these principles to achieve super brand status: Starbucks, for instance, is using its brand as the interface for content distribution by putting communities out there for activism, entrepreneurialism, influencers of good music and so on.

The number one brand for long on Facebook, Starbucks uses it as a distribution of information to add value to conversations they are having with their customers.

Virgin is another global super brand in the digital space. It transformed itself into a distribution-facing brand. It is now a space to build and incubate ideas.

Richard Branson launched a programme with the intent of inspiring others to make contributions that benefit the world. Individuals can pitch their entrepreneurial ideas on video and become part of the Pitch TV show on Virgin Airlines, for instance.

If we do not learn from our customers, we cannot expect to be relevant to them in the social media space. The new age of digital is fundamentally different in ways that are not always advantageous to large brands and herein lies the advantage for SMEs.

The open nature of digital platforms increases the availability of information but erodes the advantages of big brand power. Here, for a change, you dont own the shelf spaces anymore.

The social revolution also requires the coordination of marketing, sales and consumer research functions, which traditionally have not always cooperated with one another.

It is important to test and learn is what most experts agree on. Achieving objectives is more important than delivering perfect but irrelevant metrics. The metrics will come but the opportunities may not have been leveraged well. SMEs must think about product and peoplestories.

Here are some winning guidelines for you to make fans and advocates for your brands:

1 Specify the rules of engagement. What types of comments require a response? Which types should be ignored? What are the good manners when posting a response?

2 Who should we engage with? Which target consumers or topics are of interest to our brands?

3 Decide on the chain of command. Who shall be in charge? Who is responsible for implementation and monitoring? Create a flowchart that lists front-line responders along with back-ups. If a firestorm occurs, how to manage it for the benefit of the brand?

4 The response tone must be guided by the structure. Corporate blogs are often criticised for being bland and one-sided. Often this stems from too much bureaucracy. By the time a response is posted, it would have been sanitised multiple times and too late to make the impact. A best practice is to have just two layers of approval and a turnaround time of less than six hours.

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SMEs must adapt to the age of social media marketing - Moneycontrol