Mediaboss Marketing

By Kanishka Singh and Sheila Dang

WASHINGTON (Reuters) - U.S. Surgeon General Vivek Murthy on Monday called for a warning label to be added to social media apps as a reminder that those platforms have caused harm to young people, especially adolescents.

In an op-ed in the New York Times, Murthy wrote that a warning label alone will not make social media safe for young people but that it can increase awareness and change behavior as shown in evidence from tobacco studies. The U.S. Congress would need to pass legislation requiring such a warning label.

Youth advocates and lawmakers have long accused social media platforms like Facebook, Instagram, TikTok and Snapchat of what they say is a harmful effect on kids, including shortened attention spans, promoting negative body images, and making them vulnerable to online bullies and predators.

"It is time to require a surgeon general's warning label on social media platforms, stating that social media is associated with significant mental health harms for adolescents," Murthy wrote on Monday.

TikTok, Snap and Meta Platforms (NASDAQ:), owner of Facebook and Instagram, did not respond to requests for comment.

The CEOs of those three companies, along with social media platform X and messaging app Discord, were grilled by U.S. senators in January during a hearing about online child safety, with Republican Senator Lindsey Graham accusing the leaders of having "blood on your hands," for failing to protect young users from sexual predators.

Some U.S. states have been working to pass legislation to safeguard children from the harmful effects of social media, such as anxiety, depression and other mental illnesses as a result.

New York state lawmakers this month passed legislation to bar social media platforms from exposing "addictive" algorithmic content to users under age 18 without parental consent.

In March, Florida Governor Ron DeSantis signed a bill that bans children under 14 from social media platforms and requires 14- and 15-year-olds to get parental consent.

(This story has been refiled to correct Senator Lindsey Graham's name in paragraph 6)

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US Surgeon General calls for social media warning labels to protect adolescents By Reuters - Investing.com

By Dietrich Knauth

NEW YORK (Reuters) -Families of the Sandy Hook massacre victims want to seize Alex Jones' social media accounts in his bankruptcy, saying that the conspiracy theorist's frequent posts to fans are a key part of the Infowars business being liquidated to pay Jones' debts.

Jones, who filed for bankruptcyprotection 17 months ago, hasgiven up on trying to reach a settlement that would reduce the $1.5 billion that he owes to the relatives of 20 students and six staff members killed in the 2012 mass shooting at Sandy Hook Elementary School in Newtown, Connecticut.

Jones and the Sandy Hook families now agree that Jones' assets should be liquidated in bankruptcy. But the families on Wednesday asked a U.S. bankruptcy judge in Houston, Texas, to additionally take control of Jones' X.com account and prevent Jones from using it to promote new business ventures.

The Sandy Hook families asked the judge to make clear that the Jones' "@RealAlexJones" account on X.com, formerly known as Twitter, will be among the assets turned over to a court-appointed trustee in charge of liquidating Jones' assets. Jones' X account, which has 2.3 million followers, is "no different than a customer list of any other liquidating business," the Sandy Hook families argued.

They argued that Jones has used the social media account to push down the value of Infowars by diverting sales from that site to his father's DrJonesNaturals.com, which sells health supplements and other products.

Jones' attorney, Vickie Driver, said on Thursday that the Sandy Hook families' request was procedurally improper and that Jones would oppose it at the appropriate time.

"The Connecticut Plaintiffs have never wanted money from Jones but to silence him," Driver said.

Jones was banned from the platform for nearly five years, but his account was reinstated in December after a user poll conducted by X.com owner Elon Musk.

A U.S. bankruptcy judge is scheduled to hear the families' demand at a Friday court hearing in Houston. The judge is expected to convert Alex Jones' bankruptcy case from a Chapter 11 bankruptcy, which offers more control to a bankrupt debtor, to a Chapter 7 liquidation, which would allow a court-appointed trustee to take and sell Jones' assets.

Jones claimed for years that the Sandy Hook killings were staged with actors as part of a government plot to seize Americans' guns. Jones has since acknowledged that the shooting occurred.

The judge overseeing Jones' bankruptcy has ruled that most of the debt will survive after a liquidation, because it resulted from "willful and malicious" conduct.

Jones has estimated that he has less than $12 million in assets, meaning that he will carry an enormous legal debt even after Infowars and his other assets are sold.

The Sandy Hook families intend to continue collection actions against Jones' future income, and pursue additional payments from Jones' wife, father, employees and other associates to whom Jones' allegedly diverted assets.

A Chapter 7 liquidation will enable the Sandy Hook families to enforce their judgments "now and into the future while also depriving Jones of the ability to inflict mass harm as he has done for some 25 years," said Chris Mattei, an attorney for the Sandy Hook families.

Jones has said on a June 7 broadcast of The Alex Jones show that Infowars is "overrun" and "will be completely worthless" without him. He encouraged listeners to buy products from DrJonesNaturals to support his "future" and make sure he can continue to broadcast after the shutdown of Infowars.

"I've already sold everything but my house," Jones said on June 7. "I'm down to my last moves on this."

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Sandy Hook families want to seize Alex Jones' social media accounts By Reuters - Investing.com

A number of Chinese artificial intelligence (AI) companies are seeing greater demand for their social media applications in overseas markets, as adoption on the mainland has been slower by comparison. Shanghai-based MiniMax a generative AI start-up that counts South China Morning Post owner Alibaba Group Holding as a major investor has become a prime example of such overseas success on the back of its Talkie app, which saw its traffic more than double to 1.32 million views in May, according to AIcpb.com, a site that tracks the popularity of AI products worldwide. The Talkie AI app, which competes in a market segment led by Character.ai, enables users to customise avatars and interact with virtual chat buddies. Although Character.ai reached 318 million views last month, Talkies more than 150 per cent monthly growth rate was faster than its rivals 21.6 per cent monthly growth rate, according to AIcpb.com.

Meanwhile, the Talkie apps Chinese version, Xingye, amassed just 422,000 views in May, AIcpb.com data showed.

The ranking of Chinese version Xingye, according to Data.ai, shifted between 29th and 8th place on the mainland App Stores social networking category during the same period.

05:03

How does Chinas AI stack up against ChatGPT?

How does Chinas AI stack up against ChatGPT?

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Chinese AI social media apps see growing demand in overseas markets - South China Morning Post

If youve heard it once, youve heard it a thousand times: Advertisers need to reach people where they spend the most time. In todays digital age, that increasingly means social media platforms. Ads on Facebook, Instagram, TikTok, X, and LinkedIn reach people of all ages, nationalities, and income brackets. Whats more, the platforms targeting tools help you reach the exact types of people whom you regard as prospective customers.

Strategic social media campaigns can build brand awareness and drive real results, from boosting sales to fostering customer loyalty. But the key word here is strategic. Cast too wide of a net and you may not end up with much of anything.

Heres an overview of advertising on social media, including a step-by-step guide to launching an effective social media campaign of your own.

A social media campaign is a coordinated marketing effort to promote a specific message, product, or service across various social media platforms, using strategic content creation and engagement techniques. Social media marketing campaigns exist to achieve defined business goals, such as increasing brand awareness, driving website traffic, or generating sales leads.

Campaigns can include organic content (the free content you create and post on your social media accounts), paid content (ads you pay the social media platform to show your target audience), or both.

Social media campaigns exist in concert with other marketing efforts such as television commercials, pay-per-click (PPC) ads, radio and podcast ads, and word-of-mouth campaigns. Yet given the popularity of the worlds major social networksmore than five billion people use social mediasocial media marketing efforts often play an outsized role in a companys outreach.

Successful social media campaigns include some or all of the following tactics:

A social marketing strategy can benefit your business in the following ways:

A successful social media campaign can reach a vast audience quickly and effectively, increasing your brands visibility and attracting more followers. Over time, this expanded reach helps you build a strong brand presence online.

Social media platforms facilitate direct interaction with existing customers. Campaigns encouraging likes, comments, and shares help you build a community around your brand.

Social platforms like Facebook, Instagram, and LinkedIn offer sophisticated targeting options that deliver your ads to people with specific demographics, interests, and behaviors. Unlike traditional tactics, such as print ads or billboards, where its difficult to know how many people saw your ad, social media analytics tools allow you to measure your campaigns success down to individual clicks.

Tracking and measuring real-time campaign performance allows for adjustments and optimizations. For example, suppose your ad on X isnt generating as many clicks to your ecommerce store as your Instagram ad. In that case, you can quickly reallocate your spending to the Instagram ad, improving your campaigns return on investment (ROI).

Consistently sharing high-quality social media content and engaging with followers helps establish your brand as an authority. By using social accounts to share valuable information, respond to queries, and showcase expertise, you can build trust and credibility with your audienceand ideally more sales.

Implementing a successful social media campaign involves careful planning, execution, and analysis. Each campaign will vary depending on your goals, but here are nine essential steps to get you started:

Clearly outline your social media campaign goals, such as increasing brand awareness, driving website traffic, generating leads, or boosting sales. These objectives will guide your social media strategy and ensure alignment with your business objectives and brands mission.

Determine who you want to reach with your campaign. Use analytics tools like Google Analytics to understand the different demographics, interests, and behaviors of people most likely to engage with your brand. This information helps you create campaigns that resonate with the right people.

For example, you might want to target iPhone users with ads for a fitness app and people who live in Texas with ads for cowboy boots.

Select the social media platform best aligned with your social media campaign goals and target audience.

Each platform has unique strengths. For example, Instagram is great for visual content and reaching a broader audience, while LinkedIn is ideal for business-to-business (B2B) marketing. Look at social media campaign examples from other brands to inform your choices or consider what each platform is best suited for:

Plan the types of content you will create and share during the campaign. This includes videos, images, blog posts, and other media that will engage your audience. Ensure your campaign content is relevant, valuable, and aligned with your brand values.

National Geographic, for instance, often posts stunning photographs to encourage print and digital subscriptions. Meanwhile, Guitar Center posts videos of people playing a diverse range of instruments to entice them to stop by the store.

Learn more: 8 Steps To Create a Winning Content Strategy

Organize your content into a calendar to ensure consistent posting and optimal timing. Social media scheduling helps maintain a steady flow of content and keeps your audience engaged throughout the campaign. Aim to post at least a few times a week so your campaign has a chance to gain traction.

Use a social media management tool like Sprout Social or Hootsuite to streamline the process and boost productivity.

Actively interact with your followers by responding to comments, messages, and mentions. Engaging with your audience fosters a sense of community and builds stronger relationships, ideally enhancing your brands credibility and authority.

Social listening tools like Brand24 and Meltwater offer valuable insights about how people perceive your brand onlinewhether or not theyre communicating with you directly. Use this information to better understand your customer base and plot future campaigns.

Paid social media advertising can extend your reach beyond your following and target specific audience segments. Platforms like Facebook Ads and Instagram Ads offer advanced targeting options to ensure your campaign reaches the right people.

Start with a small portion of your overall advertising budget and expand your spending as you analyze the performance of your campaigns.

Reach customers everywhere they are with Shopify

Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.

Regularly track performance metrics such as impressions (how many people saw your ad) and click-throughs (how many people clicked on your ad). Use tools like Google Analytics and other social media management tools to gain insights into whats working and what isnt. For a broader view, conduct a competitive analysis and compare your results with industry benchmarks.

Based on your performance analysis, make necessary adjustments to your campaign. This might include tweaking your content strategy, narrowing your target audience, using more relevant hashtags, or reallocating your budget to the best-performing social platforms. Continuous optimization ensures your campaign remains effective and achieves maximum engagement.

To create a social media campaign, define your goals, identify your target audience, choose the right platforms, develop and schedule engaging content, use paid advertising, and continuously monitor performance metrics to improve your next social media campaign.

A successful social media campaign combines engaging content, strategic targeting, and measurable engagement to achieve a specific goal.

The platforms you should use for social media campaigns depend on your target audience and goals. Popular choices include Facebook for broad reach, Instagram for visual content, X for real-time engagement, LinkedIn for B2B marketing, and TikTok for reaching niche audiences.

Original post:
How To Run a Social Media Campaign That Builds Your Brand (2024) - Shopify

Social Media Analytics Market Report

The Social Media Analytics Market has emerged as a vital tool for businesses to understand and leverage the vast amounts of data generated on social media platforms. Social media analytics involves collecting, analyzing, and interpreting data from social media platforms to extract valuable insights into consumer behavior, market trends, and brand perception. With the increasing importance of social media in shaping consumer preferences and influencing purchasing decisions, businesses across various industries are turning to social media analytics to gain a competitive edge. This report provides a comprehensive analysis of the Social Media Analytics market, covering competitive analysis, market segmentation, regional outlook, key growth drivers, strengths, the impact of economic fluctuations, and a conclusion.

The Social Media Analytics market is a crucial component of the digital marketing and business intelligence landscape, providing tools and platforms to analyze social media data for insights into consumer behavior, brand perception, and market trends. These solutions help organizations monitor social media interactions, measure campaign performance, and make data-driven decisions to enhance engagement and ROI. As social media becomes an integral part of communication and marketing strategies, the demand for sophisticated analytics tools is rising. This market growth is driven by the proliferation of social media platforms, the need for real-time insights, and the increasing importance of understanding and leveraging social media dynamics in business operations.

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Competitive Analysis

The Social Media Analytics market is fiercely competitive, with several major players vying for market dominance and technological innovation. Key players in this space include:

SAS Institute: Offers advanced analytics solutions, including social media analytics, to help businesses derive actionable insights from social data.

Salesforce: Provides comprehensive customer relationship management (CRM) software with built-in social media analytics capabilities.

GoodData: Specializes in cloud-based analytics platforms, enabling businesses to leverage social media data for informed decision-making.

HootSuite Media: Offers social media management and analytics tools, helping businesses manage and analyze their social media presence.

Tableau Software: Known for its data visualization and analytics software, Tableau enables businesses to visualize and understand social media data effectively.

IBM Corporation: Offers a range of analytics solutions, including Watson Analytics, which incorporates social media data analysis capabilities.

Oracle Corporation: Provides enterprise-grade social media analytics solutions as part of its broader analytics and business intelligence offerings.

Adobe Systems: Offers Adobe Social, a comprehensive social media analytics platform integrated with its marketing cloud solutions.

SAP SE: Provides analytics solutions that include social media analytics capabilities, helping businesses gain insights into customer sentiment and behavior.

NetBase Solutions: Specializes in social media analytics software, offering advanced sentiment analysis and competitive intelligence tools.

These companies compete through product innovation, strategic partnerships, and acquisitions to enhance their social media analytics capabilities and expand their market presence.

Market Segmentation

By Component

Software: Includes various analytics software platforms and tools designed specifically for social media data analysis.

Services: Encompasses consulting, implementation, training, and support services offered by vendors to help businesses maximize the value of their social media analytics investments.

By Function

Sentiment Analysis: Analyzes social media data to determine the sentiment or opinion expressed by users towards a brand, product, or topic.

Competitive Analysis: Evaluates competitor performance, market trends, and consumer sentiment to gain a competitive advantage.

Hashtag Analysis: Focuses on analyzing the usage and impact of hashtags on social media platforms to understand trending topics and user engagement.

Dashboard & Visualization: Provides visually appealing dashboards and reports that help businesses understand and interpret social media data effectively.

Others: Includes various other functions such as influencer analysis, engagement tracking, and social media listening.

By Type

Predictive Analytics: Utilizes historical social media data to forecast future trends, consumer behavior, and market dynamics.

Prescriptive Analytics: Provides recommendations and actionable insights based on social media data analysis to drive decision-making and strategy formulation.

Diagnostic Analytics: Investigates past social media performance to identify the root causes of trends, issues, or successes.

Descriptive Analytics: Summarizes historical social media data to provide insights into past events, trends, and patterns.

By Vertical

BFSI: Banking, Financial Services, and Insurance sectors leverage social media analytics for customer engagement, risk management, and market intelligence.

IT And Telecommunications: Analyze social media data to understand customer feedback, brand perception, and competitive positioning.

Retail And Consumer Goods: Utilize social media analytics for market research, product development, and targeted marketing campaigns.

Healthcare And Lifesciences: Monitor social media for patient feedback, healthcare trends, and pharmaceutical market insights.

Government And Public Sector: Leverage social media analytics for public sentiment analysis, crisis management, and policy formulation.

Media And Entertainment: Utilize social media analytics for audience engagement, content optimization, and trend analysis.

Travel And Hospitality: Analyze social media data for customer feedback, brand reputation management, and marketing strategies.

Others: Various other industries including education, automotive, and manufacturing that benefit from social media analytics for market research and customer insights.

By Application

Sales And Marketing Management: Utilize social media analytics for lead generation, customer segmentation, and marketing campaign optimization.

Customer Experience Management: Monitor social media for customer feedback, sentiment analysis, and brand reputation management.

Competitive Intelligence: Analyze competitor performance, market trends, and consumer sentiment to gain a competitive advantage.

Risk Management and Fraud Detection: Identify potential risks, threats, and fraudulent activities through social media monitoring and analysis.

Public Safety and Law Enforcement: Utilize social media analytics for situational awareness, threat detection, and crisis management.

Key Growth Drivers

Several factors are driving the growth of the Social Media Analytics market:

Increasing reliance on social media for communication, information sharing, and brand interaction drives demand for social media analytics solutions.

Businesses seek to understand consumer behavior, preferences, and sentiment to tailor products, services, and marketing strategies effectively.

Intensifying competition and rapidly evolving market trends necessitate real-time monitoring and analysis of social media data.

Innovations in artificial intelligence and machine learning algorithms enable more accurate sentiment analysis, trend prediction, and customer segmentation.

Increasing investment in digital marketing channels prompts businesses to invest in social media analytics to measure campaign effectiveness and ROI.

Stricter data privacy regulations and compliance standards compel businesses to invest in social media analytics solutions for data governance and risk management.

Strengths of the Market

The Social Media Analytics market possesses several strengths that contribute to its growth and adoption:

Social media platforms generate vast amounts of data, providing valuable insights into consumer behavior, market trends, and competitive intelligence.

Sophisticated analytics tools and algorithms enable businesses to extract actionable insights from social media data efficiently.

Social media analytics solutions offer real-time monitoring and analysis capabilities, allowing businesses to stay updated on the latest trends, news, and conversations relevant to their brand and industry.

Social media analytics solutions can be customized to meet the specific needs and objectives of businesses, and they can scale alongside business growth.

Integration with CRM, marketing automation, and other business systems enhances the value of social media analytics by providing a holistic view of customer interactions and behavior.

Effective use of social media analytics can provide businesses with a competitive advantage by enabling them to anticipate market trends, understand customer needs, and optimize marketing strategies.

Social media analytics solutions offer measurable ROI by helping businesses increase brand awareness, improve customer engagement, and drive sales and revenue.

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Key Objectives of the Market Research Report

The primary objectives of this market research report on the Social Media Analytics market include:

Provide a detailed analysis of market trends, dynamics, drivers, challenges, and opportunities shaping the Social Media Analytics market.

Offer insights into the competitive landscape, including profiles of key players, their market strategies, strengths, weaknesses, and market shares.

Segment the market based on components, functions, types, verticals, applications, and regions to provide a comprehensive understanding of market dynamics and growth prospects.

Analyze regional trends, growth drivers, and market opportunities across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Forecast market growth, trends, and developments over the forecast period to help businesses and investors make informed decisions and strategic investments.

Conclusion

The Social Media Analytics market is poised for significant growth as businesses recognize the importance of leveraging social media data to gain insights, drive business decisions, and enhance customer engagement. With the increasing prevalence of social media platforms and the growing volume of data generated, social media analytics has become indispensable for businesses across various industries. Market segmentation based on components, functions, types, verticals, and applications provides a comprehensive understanding of the diverse opportunities within the market. Despite potential challenges posed by economic recessions, the market's strengths, including rich data sources, advanced analytics capabilities, and integration with other systems, ensure its resilience and long-term growth potential. This market research report aims to equip businesses, investors, and stakeholders with the insights needed to navigate the evolving landscape and capitalize on the vast opportunities presented by the Social Media Analytics market. As businesses continue to prioritize data-driven decision-making and customer-centric strategies, social media analytics will remain a crucial tool for achieving competitive advantage and driving business success in the digital age.

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Table of Contents- Major Key Points

1. Introduction

2. Research Methodology

3. Market Dynamics

4. Impact Analysis 4.1. Impact of Ukraine- Russia war 4.2. Impact of Ongoing Recession on Major Economies

5. Value Chain Analysis

6. Porter's 5 Forces Model

7. PEST Analysis

8. Social Media Analytics Market Segmentation, By Component

9. Social Media Analytics Market Segmentation, By Function

10. Social Media Analytics Market Segmentation, By Type

11. Social Media Analytics Market Segmentation, By Vertical

12. Social Media Analytics Market Segmentation, By Application

13. Regional Analysis

14. Company Profile

15. Competitive Landscape

16. USE Cases and Best Practices

17. Conclusion

Contact Us: Akash Anand - Head of Business Development & Strategy info@snsinsider.com Phone: +1-415-230-0044 (US) | +91-7798602273 (IND) Website: https://www.snsinsider.com Office No. 305-B, Arissa Avenue, Fountain Road, Kharadi, Pune, Maharashtra 411014

About Us: SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company's aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.

Our staff is dedicated to giving our clients reliable information, and with expertise working in the majority of industrial sectors, we're proud to be recognized as one of the world's top market research firms. We can quickly design and implement pertinent research programs, including surveys and focus groups, and we have the resources and competence to deal with clients in practically any company sector.

This release was published on openPR.

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Social Media Analytics Market | Understanding the Factors Contributing to Growth - openPR