Archive for the ‘Social Marketing’ Category

What is Social Marketing Campaign? – The European Business Review

Do you desire to take your social marketing campaigns to the next level? You want your social media accounts to become sales-generating funnels. In todays article, well discuss social marketing campaigns and why you should start yours too. Well also mention the importance of trusting in professionals, like marketing and design agencies.

What is Social Marketing Campaign?

Social marketing helps you meet your target audience needs. Simply put, social marketing campaigns are strategies you employ to achieve certain goals and objectives of your business or organization.

As a business owner you know the implications of having a great product or service without customers. You cant afford not to invest in social marketing campaigns to make your customers and prospects aware of your business.

Investing in social marketing campaigns will boost your business online presence and this is a great way to drive sales. Remember we have Instagram account for sale that will help you to get started on accomplishing your social marketing campaigns. Here are some benefits thatll accrue to your business if you decide to take your social marketing campaigns to the next level.

When you invest in social marketing campaigns, your brands online presence will definitely improve. Your customers and prospects spend a great amount of their time on social media platforms and you can leverage on to increase your brand awareness. Endeavor to create content that appeals to your audience and theyll sure reward you with their patronage and loyalty. Of course, the premise is that your social media account already has enough followers. If your Instagram account does not have many followers, you can try this techniquehow to get 1k followers on Instagram in 5 minutes.

When you consistently promote and share content thats centered on your product or service, this leads to increased lead generation for your business. As more customers and potential customers consume your content online, theyre most likely to patronize your business when its time for them to make their purchasing decision. And this has a positive impact on your revenue level once you factor in the cost to manage social media ads. You can also use the heatmaps tool for user behaviour tracking and analysis.

Andrew Davis quote sums up the positive impacts of creating content. Content builds relationships. Relationships are built on trust. Trust drives revenue. Imagine the multiple effects of engaging content and well-executed social marketing campaigns would have on your business. This is possible only if you start working on marketing your business on every social media platforms.

Conclusion

Its not too late to get started on making your social media accounts generate as much leads as you desire. Youve got to put in the efforts to reap the rewards. Starting a social marketing campaign is necessary to achieve your business goal.

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What is Social Marketing Campaign? - The European Business Review

Applying the Lessons of Social Marketing to a Quality Report

Social marketing is the application of the principles and techniques of commercial marketing to promote socially desirable goals. It has been applied extensively, and with considerable success, in efforts to encourage/discourage specific health behaviors, such as using seat belts, putting babies to sleep on their backs, getting exercise, eating right, and not smoking. A list of recommended reading on this topic is provided at the end of this page.

Applying social marketing to the promotion (and even the design) of comparative quality reports requires that you first identify specific behavioral objectives. That is, you have to know what you want consumers to do. In the context of commercial marketing, the objective is to get someone to buy a product or service. In the context of health behaviors, there is a defined behavior that is defined as desirable (getting regular exercise) or undesirable (smoking). But in the context of a quality report, you are not trying to drive consumers to choose a particular provider or plan; what you want is for them to be making their own informed decisions.

The behaviors you are trying to influence aresubtler:

The power and the challenge of social marketing is that it requires you to take your audiences perspective whenever you make a decision. If you do not adopt this perspective early in the process, you may well design a report that does not resonate with your audience. This is why you have to be clear on who your audience is, what their information needs are, and how they get and use information. Remember, too, that you audience may not be the public at large, or even all people who need a particular health service. To be effective, promotional efforts need to narrow down to a more manageable and specific audience.

Learn more about narrowing down your audience in Defining an Audience for Promotional Purposes.

Learn more about the role of audience research in a promotional campaign in Researching the Audience.

Focusing on the audience starts before promotion. You need to see your productyour comparative quality reportfrom the point of view of your audience. You are probably very excited about the report; they are not. You are sure it will be valuable and useful; they have no idea how or why it would even be relevant to them. Taking the audiences perspective requires a certain level of self-disciplinebut while it may be uncomfortable, it also allows you to be more effective than you are likely to be otherwise.

Applying the principles of social marketing requires you to:

Early research with your audience can give you the understanding you need in order to articulate the benefits your audience will find compelling and address the barriers people are likely to experience. It is fairly straightforward to highlight valued benefits in your messages. Addressing barriers, on the other hand, can be trickier.

Knowing about barriers can help you reduce them, either as you design your report or as you decide where to place your report so it is easy for people to access. But not all barriers are easy or inexpensive to overcome.

It can also be challenging to discuss barriers in promotional materials without drawing attention to why people may stay away. But you may be able to refer directly to a perceived barrier in promotional materials if you can make a compelling case that you have reduced or even eliminated the barrier in your report. For example, one perceived barrier for many people is that the report will be written in technical medical language and full of statistics. You can make it explicit that your report has been designed and tested to make sure it is user friendly for people who are not medical experts.

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Applying the Lessons of Social Marketing to a Quality Report

Social Media Marketing Strategy: The Complete Guide for Marketers

The key ingredient for doing social media marketing well is having a strategy.

Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, itll be hard to achieve results on social media.

Whether you want to grow your brand through social media or to level up as a social media marketer, developing a social media marketing strategy is essential.

Heres one way to do it.

Its interesting to note that a social media marketing strategy and a social media marketing plan have a lot of crossovers.

You can think of it this way: A strategy is where youre headed. A plan is how youll get there.

One of the simplest ways to create your social media marketing strategy is to ask yourself the 5Ws:

To help you create your strategy, I have made a simple social media marketing strategy template. Feel free to use, adapt, or modify it as you see fit (after making a copy of it).

Heres another interesting point about strategy (or strategies): You can also have a strategy for each of your social media channels, such as a Facebook marketing strategy, an Instagram marketing strategy, and so on, which all lead up to your overall social media marketing strategy.

But lets start with your overall strategy.

The very first question to answer is the Why.

This relates to your social media goals. Are you on social media to promote your products? To drive traffic to your website? Or to serve your customers?

In general, there are the nine social media goals you can have:

Youll likely have more than one social media goal, and thats fine.

Generally, its great to focus on just a handful of goals unless you have a team, where different people or groups within the team can take on different goals.

For example, at Buffer, the marketing team uses social media both to increase our brand awareness and drive traffic to our content while our Advocacy team uses social media to provide timely customer support.

Once you have figured out your Why, the next thing to consider is your target audience.

Understanding your target audience will help you more easily answer the following questions on what, where, and when you are going to share.

For instance, if a travel and lifestyle brand (like Away) knows that its target audience loves to read about new places and travel tips, it could share such content on its social media profiles.

A great exercise to try here is to build marketing personas.

There are many different ways of building marketing personas. My personal favorite approach is to, again, use the 5Ws and 1H.

You likely dont have to start from scratch. If your business has been running for a while, you most probably already have a good sense of your target audience. What might be helpful is to write it down so that you can share it with the team or use for your future reference.

To help you with developing your marketing persona, Kevan Lee, our Director of Marketing, have written a complete guide to marketing personas.

When you see this question, you might be thinking about the types of content to share. For example, do you want to share videos or images?

But hold on for a second!

Were talking about your social media marketing strategy here so lets take a step back and think on a higher level. Instead of the types of content to share, theme might be a better word.

Here are a few brands and their theme(s):

If you scroll through the social media profiles mentioned above, you might have noticed that the brands have more than one main theme. Having a handful of themes is perfectly fine as it gives you the space to share a range of content to keep your audience engaged without being seemingly unfocused.

This is where a good understanding of your target audience will be helpful. Look at your marketing personas and consider the following questions:

For a fitness apparel and accessories brand (like Gymshark), a goal of its target audience might be to stay up-to-date with the latest fitness gears. In that case, it can share its latest products on its social media profiles.

(Would that be too promotional? Maybe not. Investment bank Piper Jaffray surveyed more than 8,600 American teenagers and found that 70 percent of them preferred brands to contact them about new products through Instagram. The key goes back to understanding your target audience.)

The next step is to determine where you are going to share your content. In other words, which social media platforms does your brand want to be on?

(Related: Here are the top 21 social media sites to consider for your brand.)

Before we go any further, remember that your brand doesnt have to be on every social media platforms. We have made

Quick tip: That being said, itll be wise to at least have a complete profile on the Big Four Facebook, Instagram, Twitter, and LinkedIn as they would often show up on the first page of Google search results when people search for your brand.

Again, your understanding of your target audience will come in handy here. Which platforms are your target audience most active on? What makes them visit that platform? For example, teenagers and young adults might like scrolling through Instagram when they are bored to see what their friends are doing or whether their favorite brands have new products.

Another, albeit smaller, thing to consider is, what is your brands X factor? Are you great at photography, videos, or writing? Certain platforms lend itself well to certain content types. For example, photos are great on Instagram, long-form videos on YouTube, articles on Medium. But this is a minor point because social media platforms are evolving to provide almost every type of content nowadays.

Finally, consider smaller, niche platforms, too. For example, Zwift, a multiplayer online cycling training software company, has started a club on Strava, a social network for athletes. Their club has more than 57,000 cyclists, and thousands engage with their posts on Strava.

The last key part of your strategy is figuring out when you want to share your content. You might be tempted to jump into a research for the best time(s) to post.

Pause. And breathe.

Lets take a step back and look at this from a higher level again. Before deciding exactly which time of the day and days of the week you want to post, consider the behaviors of your target audience.

When do they usually use social media to find the type of content that youll share?

Here are some examples to consider:

You might have inferred from these few examples that there might not be a universal best time to post. It really depends on your audience. So for this step, focus on the general behavior patterns of your target audience.

When you have created your social media marketing strategy, you can then find your brands best time to post through experimentation.

And there you have it your social media marketing strategy!

But thats not the end. As mentioned above, a strategy is where youre headed; a plan is how youll get there. You have decided where to head to; now you need a plan.

How should you fill out your social media profiles? What should your tone and voice be like? What posts type (i.e. image, link, video, etc.) should you use?

To help you with the next step and your social media success, we have a step-by-step guide for creating a social media marketing plan. Heres a sneak peek of the infographic youll find in that guide:

Developing a social media marketing strategy is probably one of the hardest things to do because it requires you to step back and look at the big picture. You have to shift your mindset away from your daily tasks like scheduling and replying to comments to higher-level thinking.

But its greatly rewarding and helpful to have a social media marketing strategy so that you arent just posting content just for the sake of posting content. Itll help you achieve your social media and business goals.

P.s. You might like these related resources:

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Social Media Marketing Strategy: The Complete Guide for Marketers

AI for Social Media Marketing. How to use Artificial Intelligence.

Yes. Weve gone from static Social Media Tools to AI (Artificial Intelligence) helping Social Media Marketers to create more and better content.

AI is being used in Social Media marketing to create written content, video content, schedule, analyze, and more.

In this post, well dive deeper into how AI can help you create more and better Social Media content.

The reason were focusing just on how AI can help with the written content part of Social Media Marketing is because its essesial you learn every part of what AI has to offer in depth to really be successful at it.

We dont advise you to try out all means of improving your Social Media Marketing with AI at once. It will be overwhelming and you wont be able to really dive into the power of AI and get great results.

Social Media Marketers spend a lot of time on coming up with ideas on what to post next and creating content:

What if AI can help with that?

Would that be scary? Would you be happy?

We believe that AI is here to assist marketers and not to take away their jobs.

Humans want to connect with humans. So a human touch will always be crucial.

But lets have a look at how AI can help.

Lets say you know you want to create a couple of Social Media posts about AI Marketing but you just need some inspiration. Some angles to get you going to spark some creativity.

Simply go to StoryLab.ais Content Idea Generator and type in some context on AI Marketing.

Check out what we got in the first run below. You can re-run the tool as often as needed to get a nice list of potential new social post ideas.

The Content Idea Generator is powered by AI. There is no static list of words that are added before or after your keywords. The outputs are unique and oftentimes, very helpful.

We hope the AI Powered Content Idea Generator helped you speed up the process and helped you to create a nice list of social post ideas in minutes instead of hours.

Lets win some time by creating social media captions with the help of the AI powered Social Media Caption Generator.

I simply took one of the ideas the content idea generator gave me and pasted it into the Social Caption Generator and it gave me two solid caption ideas:

I now have the choice between saving them and adding my human touch or re-running the generator until I get results I like better.

Social Media Marketers often write multiple social captions for any given topic and schedule it for the coming weeks or months.

Its often difficult to come up with new variations of how to describe a given topic a fourth or fifth time.

With the AI Caption Generator, you can have a buddy 24/7 to help you out and spar whenever you need to.

We advise to create an account on StoryLab.ai and try out the idea and caption generator for yourself. You can sign up and get 15 free runs every month or upgrade for $7 and get 100 runs every month.

When sitting down to schedule your social posts, head over to our Social Caption Generator and see how much time and brain power you can save with the help of AI. And how creative your Social Captions will be by having instant access to very different angles of approaching a topic.

Be mindful that quality inputs will give you quality outputs. If you only insert one or two words, the AI wont always get the full context and you wont always get quality outputs. The same goes for Google for instance.

AI can help you become more creative and help you save time to invest in what matters most; learning about your audience and engaging with them on social media.

At the core of Social Media Marketing there is the people and community aspect.

The more you engage and learn about the pains and goals of your audience, the bigger your impact.

We understand that you might have a posting quota. Thus, posting regularly on social is a priority. AI can give you back valuable time to take on new, more impactful tasks.

AI has come a long way and it will keep becoming better. The role of AI in Social Media Marketing will increase in the future as it has in the past.

Social Media Marketers will embrace the power of AI content creation, predictable modeling, scheduling, and all other goodies more and more.

The time is now to start playing around with AI.

Take this step-by-step guide, create a StoryLab.ai account and start playing around with AI and learn how it can help you speed up content outputs.

The time to get on board is now.

Were here to help you along the way.

Link:
AI for Social Media Marketing. How to use Artificial Intelligence.

Social Media Marketing Certificate Program – eCornell

Symposium sessions feature three days of live, highly interactive virtual Zoom sessions that will explore todays most pressing topics. The Marketing Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond. Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses.

Join us for the next Symposium this June, in which well share experiences from across the industry, inspiring real-time conversations about best practices, innovation, and the future of marketing work. You will support your coursework by applying your knowledge and experiences to some of the most pressing topics and trends in the marketing field. By participating in relevant and engaging discussions, you will discover a variety of perspectives and build connections with your fellow participants from across the industry.

Upcoming Symposium on Tuesday, June 21 Thursday, June 23, 2022 1:00- 3:00 pm ET

All sessions are held on Zoom.

Future dates are subject to change. You may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete any certificate program. Once enrolled in your courses, you will receive information about upcoming events. Accessibility accommodations will be available upon request.

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Social Media Marketing Certificate Program - eCornell