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Advancing improved health and social justice for all starts with exceptional public health graduates. Their insights are crucial to the well-being of communities and their ideas often translate into research, health programmes, policies, and education most of which are designed to address or prevent medical issues affecting significant portions of populations.

Think of how climate change will cause more global warming, floods, droughts, windstorms, sea level rise and how these will stress our bodies; a whopping 37 million Americans falling victim to substance abuse; young people between the ages of 15 to 24 representing half of 20 million new STD reports each year; food policies that make us sicker; a devastating pandemic that has yet to end after two years of disruption. Each of these challenges tells us the world needs more public health heroes most of which owe their skills, knowledge and experience to a Master of Public Health (MPH).

The qualification is offered at the City University of New Yorks Graduate School of Public Health and Health Policy (CUNY SPH) in a variety of ways. Located in bustling New York City, the schools history dates back to 1972, when it first made its commitment to teaching, research and service for a healthier city.

Today, its work in promoting equitable efficient and evidence-based solutions transcends borders. Little wonder why CUNY SPH is ranked among the top 15% of schools of public health in the US and rated the best public school of public health in New York.

Tomorrows world-changers join CUNY SPHs fight by choosing from its expansive lineup of academic offerings. One stands out for its comprehensiveness, flexibility and ability to open international doors: the online MPH. This degree programme is offered in collaboration with Universidad de Alcal (UAH) one of the oldest universities in the world and one of Spains best schools of medicine and health sciences.

This programme instils a global mindset by allowing students to pick the brains of esteemed faculty members from both New York City and Madrid. Bilingual advisors and faculty directors offer guidance throughout as well. The best part? Students can enjoy this support from the comfort of their own homes. Online courses are asynchronous, meaning that students or busy professionals in need of flexibility can attend classes whenever their schedules allow.

Curricula are just as flexible. Online students can choose between two concentrations: The MPH in Epidemiology and Biostatistics and the MPH in Community Health. The first prepares students to design and conduct public health research before applying findings to improve the health of populations. Meanwhile, the latter focuses on the social and behavioural sciences in public health.

For all its great features, this is an affordable programme. Both CUNY SPH and UAH are public universities, meaning tuition rates are much lower than those of private institutions. In fact, CUNY SPH offers its online students the same rate enjoyed by New York residents.

Source: CUNY Graduate School of Public Health & Health Policy

At CUNY SPH, all MPH degrees are offered in both hybrid and online formats. In fact, our hybrid programs are well suited for international students who want to come to the United States for in-person education. While students wait for student visas to process, they can take courses online and then finish in-person in New York City!

With an MPH in Environmental and Occupational Health Sciences, students learn to recognise, evaluate, and control environmental and occupational threats to health. The MPH in Health Policy and Management teaches the arts of planning and managing public health programmes in a range of urban settings, analysing the impact of health and non-health policies on population health, and advocating for policies that will promote healthier populations.

The MPH in Public Health Nutrition suits students more interested in promoting the nutritional wellbeing of population groups. They are taught to do so by learning to assess the nutritional needs of various populations before planning and implementing programmes and managing them in community and institutional settings. These programmes are offered in both hybrid and online formats.

However, all MS degrees at CUNY SPH are strictly delivered virtually, with the exception of the MS in Environmental and Occupational Health Sciences, where students begin the process of gearing up for a career in the growing field of Industrial Hygiene. The MS in Global and Migrant Health Policy equips seasoned professionals with the content expertise and research methods needed to formulate and evaluate global and migrant health policies and programmes.

The Schools MS in Health Communication for Social Change was designed for students with more meaningful public health outcomes in mind, teaching them to leverage communication, social marketing and other behaviour-change strategies to achieve the world they wish to see.

Then, theres the MS in Population Health Informatics, which caters to more future-focused learners looking to use technology to build a healthier world. This programme is the first of its kind to showcase how operationalised informatics solutions can address important public health challenges impacting individuals, families, communities and the environment in which they live.

All routes nurture the scientific framework and technical skills needed to turn your concerns for mankind into a career. To truly uncover the path for you, click here to deep dive into everything CUNY SPH has to offer.

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CUNY SPH: A public health qualification for every world-changing aspiration - Study International News

NEW YORK CITY, N.Y.

Welocalize, Inc. announced today that it is a Globee winner in the 2022 American Best in Business Awards for its AI-enabled technology solution that monitors and removes offensive multilingual content. More than 70 judges from a wide spectrum of industry experts participated in the judging process.

Welocalize's cutting-edge technology analyzes client content, including marketing and user assistance materials, for non-inclusivity. It identifies offensive or harmful content in non-branded user-generated content (UGC) such as knowledge bases, forums, opinion portals, and emails.

People and organizations create an immense amount of content every minute. Processing every document, every tweet, or every user forum post through a human moderator isnt possible, comments Olga Beregovaya, VP AI Innovation, Welocalize. This is where natural language processing algorithms can capture sensitive content at scale. Welocalizes technology solution monitors, identifies, flags, proposes substitutions for, or removes offensive and non-inclusive multilingual content, thus helping businesses be sensitive and inclusive.

The solution leverages deep learning models in over 60 languages to effectively analyze offline and online content, detecting sensitivity based on context and sentiment. Using workflows supported by human-in-the-loop trained and certified linguistic teams, harmful content can be removed before it does lasting damage to consumers or it leads to offline violence.

We are proud to be recognized as a Globee Awards Winner for our AI-enabled technology solution, says Smith Yewell, Welocalize CEO. Behind this distinguished success is our talented and innovative team of thought leaders data scientists, computational linguists, NLP engineers and software developers. We believe this recognition further validates our digital transformation progress, as well as our commitment to be leaders in multilingual AI for our clients.

In addition to Welocalize, companies awarded a 2022 Globee include ADP, AviaGames, IBM, Distillery Tech, and Verizon Connect, among others. See the complete list of 2022 winners at https://globeeawards.com/american-business-awards/winners/.

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About Welocalize, Inc.Welocalize, Inc., founded in 1997, offers innovative language services to help global brands reach audiences around the world in more than 250 languages. The company providestranslation and localization services, linguistic talent management, language tools, automation and technology, quality, and program management. Its range of managed language services include machine translation, digital marketing, validation and testing, interpreting, multilingual data training, and enterprise translation management technologies. Welocalize is ranked as one of theworldslargest LSPs by language industry intelligence firms CSA Research,Nimdzi, andSlator.welocalize.com

About the Globee AwardsGlobee Awards are conferred in nine programs and competitions: the American Best in Business Awards, Business Excellence Awards, CEO World Awards, Cyber Security Global Excellence Awards, Disruptor Company Awards, Golden Bridge Awards, Information Technology World Awards, Sales, Marketing, Service, & Operations Excellence Awards, and Women World Awards. @globeeawards #globeeawards #americanbestinbusiness #americanawards

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Welocalize Wins a 2022 American Best in Business Awards' Silver Globee for its AI-Enabled Technology Solution - Social Media Today

Youre an expert on your focus subject, youve spent years researching and refining your knowledge, and you have valuable insights to share that could help others, while also helping to boost your business branding efforts online.

Putting together a book can be a great way to better establish your expertise and thought leadership, making you a go-to resource in your industry. And with so many self-publishing and promotion options now available, creating your own book is well within reach, and may be worth considering in your broader brand marketing approach.

But writing a book is one thing getting people to actually be aware of it, and to buy a copy, is another challenge altogether.

Thats where this guide from Author Marketing Experts comes in. In the below graphic, the AME team have put together some helpful tips on how to maximize your book promotion via social media with most of these lessons also applicable to marketing any product via social platforms.

There are some helpful hints to get you thinking check out the infographic below.

Read the rest here:
The Top 5 Strategies for Promoting a Book on Social Media [Infographic] - Social Media Today

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Amobeehas partnered with iD Social to give advertisers new opportunities to add new audience targeting insights and ad efficiencies within paid social campaigns.

With the rapid changes across social platforms, including reduced ability to understand audience interest and in-market signals due to Apples new App Transparency Tracking protocol, brands are turning to big data and social experts to navigate the changing landscape.

Amobees partnership with the full-service social marketing agency will allow advertisers to build and activate unified audience pools from second-party and third-party data sources, as well as measure and optimise campaigns across all advertising channels.

Adam Hunt, senior director, business development and partnerships at Amobee, said: As Amobee continues to focus on total TV, were also mindful of strengthening our capabilities across programmatic and the wider advertising ecosystem, including social.

Social media plays a critical role in most brands advertising strategies today and iD Socials core expertise will allow us to extend our social offering and provide clients with true cross-platform buying and measurement capabilities.

Amobee aims to redefine how advertisers plan and activate cross-screen campaigns with continuous innovations and data integrations. With over 150 data partners globally, Amobee offers one of the broadest and most comprehensive selection of audiences available.

Ian Laurie, managing director at iD Social, said: iD Socials rule of thumb is to set up the algorithm to find the right people for advertisers, and that is still the case. However, we love testing to find efficiencies and the more things we have to test with, the better.

Amobees scalable audience extension and exclusion capabilities made them a natural partner for iD Social. A unified audience that helps optimise advertising results within social, is more important now than it has ever been, Laurie added.

Amobee provides clients with solutions that drive results in any format, across any screen, to optimise reach acrossdesired audiences and deliver desired business outcomes that are focused on the customer experience.

The advertising technology leader unifies TV and digital to provide advertisers with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data.

Amobee also empowers mediacompanies with sophisticated audience-based planning technology that helps them efficiently meet marketers goalswhile managing the business challenges and technical complexities of the converging world.

VOZ shows Total TV reached 19.255m Australians. 55% of the population viewed exclusively on linear TV, 5% viewed exclusively on BVOD and 13% viewed on a combination of both linear TV and BVOD in week 20. Click for more

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Amobee partners with iD Social to offer insights and ad efficiencies in paid social campaigns - Mediaweek

Twitters carousel ads are an engaging, enticing format, which grab attention in-stream via variable images and text.

Carousel ads have always been one of the better performing Twitter ad options, and last October, Twitter enhanced its Carousel Ad offering by enabling custom headlines and landing pages to be utilized within each frame of your Carousel Ads, providing more ways to build responsive posts for variable audiences within one campaign.

Twitter says that, in testing, this capacity has made carousels an even more engaging option, boosting click-through rates by 20%, while campaigns optimized for site visit conversions saw a 25% increase, compared to single-asset ads.

If youre looking for ways to maximize your Twitter marketing efforts, Carousel Ads are worth considering within your mix. And this week, Twitter has shared some new tips to help marketers maximize their carousel ads and organic posts, including a new worksheet for mapping out your carousel campaigns.

First off, Twitter highlights some of the key usage options for Carousel Ads, noting that Carousels can be great for:

Again, the multi-image format is great for stopping users mid-stream, with the second image showing just off screen, enticing swipe-through reaction. The more visually appealing and engaging you can make your carousels, the more likely that users will flip through your display - which is where multi-destination functionality can also add variety and interest.

To add alternative URLs to your Carousel images, you first need to go through the regular set-up process in Twitter Ads Manager, selecting Carousel as your display option.

You can then add select up to six visual assets to add to your campaign, and youre able to add both image and video assets within a single Carousel Ad.

Within the set-up process, you can then also add custom URLs to each of your media uploads:

If youre applying the same headline and URL, check Apply to all media under the first asset. You can also choose Customize a destination for each of your media assets, adding a unique headline and URL for each.

That enables you to drive traffic to different elements of your website based on each frame, adding another level of variability and info to your carousel display.

Which could be a great way to drive traffic and if youre planning out a Carousel Ads strategy, Twitter has also shared this new worksheet to use in your brainstorming.

Twitter has also provided some final tips for mapping out an effective Carousel Ads approach.

These are some great tips, and given the response data, it is worth considering the potential of Carousel Ads within your Twitter strategy while you can also publish organic tweet carousels via the same process, by publishing the carousel direct from the Twitter Ads composer.

Twitter has also provided case study examples and additional tips for your Carousel process here, while you can also read more about Carousel Ads on this page.

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Twitter Provides Tips on How to Maximize Carousel Ads and Posts - Social Media Today