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Does Samoa Have Adequate Policies to Reduce Obesity and Obesity-Related Disease? – Cureus

Obesity is a complex chronic disease in which abnormal or excess body fat (adiposity) impairs health, increases the risk of long-term medical complications, and reduces lifespan [1]. Long-term medical complications include heart disease, cancer, stroke, type 2 diabetes mellitus, and non-alcoholic fatty liver disease, among others [2]. The worlds population is increasingly becoming overweight or obese, and the prevalence of obesity is associated with rising rates of non-communicable diseases (NCDs). In 1977, Zimmet et al. warned of a diabesity epidemic (obesity and type 2 diabetes) based on studies of small Pacific Island states, forecasting that it was likely to be the biggest epidemic in human history [3]. The accuracy of this prediction is confirmed by recent findings for Samoa where approximately 53.8% of adults; 25 years to 64 years old are obese [4]. Over the period of 1978-2013, in a population of approximately 200,000 Polynesian people, the prevalence of obesity increased from 27.7% to 53.1% in men (2.3% per five years) and 44.4% to 76.7% in women (4.5% per five years) [5]. Obesity prevalence in 2020 is projected to reach 59.0% among men and 81.0% among women, making obesity the leading cause of disability in Samoa [5]. Furthermore, over 60% of the adult population is obese in other small Pacific Island states and territories; Nauru, American Samoa, Cook Islands, Niue, Tokelau, and Tonga [6]. Furthermore, Samoans, like other Polynesians, may have a genetic predisposition to diseases associated with obesity such as diabetes and gout [7].

The prevalence of obesity in Samoa and other Pacific Island countries has steadily increased since the 1960s despite more than forty years of behavior change focused public health programs advising Pacific Islanders to consume more fresh local foods and drinks having high sugar content and consume less imported foods and drinks having high sugar contentsand other refined carbohydrates, salt, and fat [8]. As in other developing countries, NCDs in Samoa are a serious challenge because rising health care costs impose increasing financial burdens on the government [8]. Hence, the prevalence of adult obesity in Samoa and some other small Pacific Island countries place a heavy burden on health resources.To tackle the structural contributors to rising obesity, multi-sectorial policies are needed.This article addressed the question of what is really driving obesity rates in Samoa, and whether the policy responses are adequate.

Most studies of the high prevalence of obesity and NCDs in small Pacific Island states and territories locate the causes primarily in dietary and lifestyle changes [5-8]. A revealing study of links between food availability, food prices, and obesity in Samoa found that the total energy available from food increased by 47%, with more than 900 extra calories available per capita per day between 1961 and 2007 [9]. A consequence has been a rise of 18% in mean body mass index (BMI) for men and women aged 35-44 years old also recorded between 1980 and 2007.In that period, the traditional Samoan diet of staple vegetable root and tree crops, coconut, fish and other seafood, native birds, and more rarely, pork and chicken have largely been replaced by imported processed foods such as canned and brined beef, canned fish, mutton flaps, factory-farmed chicken, turkey tails, heavily sweetened beverages, bread and other flour-baked goods, and rice, to name a few [9]. There was virtually no sugar in the pre-colonial diet of Samoans which was high in complex carbohydrates, in contrast to the present day diet patterns where sugar is consumed in large amounts[10,11]. Not only have diets and eating habits changed but Samoans have become less physically active [4].

In 2006, the Government of Samoa decided to change the roads from left-hand to right-hand drive [12]. One of the arguments for doing this was that it would make motor vehicles cheaper so that farmers in Samoa could import cars or trucks bought by their relatives living in New Zealand and Australiato help them develop their plantations and farms and thereby increase production, sales, and export of crops. This policy has resulted in a dramatic increase in the number of privately owned vehicles. However, the downside of this change has been reduced physical activity among the population contributing to obesity.Today farmers and their family members, who used to walk to and from their plantations, carrying their crops in baskets on their shoulders, now use motor vehicles for this purpose. Furthermore, most people walk less but drive even short distances from their homes to shops, churches, and schools for the children.In rural Samoa, it is now rare to see fishermen using the traditional canoes for fishing because the canoes have been replaced by motorized boats.

The prevalence of obesity in Samoa and elsewhere, as is recognized by the World Health Organization, is a result of choicesmade by individual consumers [13]. However, the structural factors in the Samoa context, includeurbanization, preference for wage employment over farming, migration,remittances, poverty, and cheap imported food [13].Imported food is often cheaper than fresh local food, for example, imported factory-farmed chicken parts are much cheaper than locally caught fish and other seafood [9]. A serving of rice or white bread is cheaper than the same amount of taro, which wasthe staple food of all Samoans. The prices of soft drinks are almost the same price as a bottle of water of the same volume, and a green drinking coconut is only slightly cheaper.

Other drivers of obesity in Samoa and other small island countries in the Pacific, also identified by WHO, are global forces, including international free trade and expansion of markets.Statistics for 2018-2019 show that Samoa exports goods worth USD$70m and imports goods worth USD$510m, of which food is a significant component. The latest figures on the value of personal remittances received in Samoa is USD$141,547,900 [14]. Changing aspirations have changed the cultural and social structure; driving people away from subsistence farming to wage-earning and petty trading, and population movements from rural villages to urban areas with a more sedentary lifestyle. Evidence of this trend is demonstrated in a recent study showing that there has been no significant growth in population and economic activity in four representative villages over the past 50 years, due to migration overseas and to urban settlements [15].

The Government of Samoa, like many other small island countries in the Pacific, recognizes the high national costs of NCDs and obesity leading to the development of National NCD Control policies for 2010-2015and 2018-2023, and the Samoa National Health Promotion Policy 2010-2015 [6]. The National Food and Nutrition Policy 2013-2018 is being currently being reviewed to prepare a new and updated nutrition policy for 2021-2025 [16].The NCD policy has five broad key strategic areas: (i) governance, leadership and partnership in health; (ii) health promotion, advocacy, and risk reduction; (ii) health system strengthening to address NCDs; (ii) surveillance, monitoring and evaluation; and (ii) climate change and NCDs.It aligns with other national policies, such as Samoas Strategy for Development (SDS) which has an overriding vision of attaining an improved quality of life for all Samoans[17]. It also aligns with regional and world plans and declarations, such as the World Health Organization Global Action Plan for NCD, 2013-2020, and others [18].

Not only have diets and lifestyles changed in Samoa but so have health delivery systems. The public health system in Samoa was once community-based but is now hospital-based. Between 1930 and 1980, it relied on hundreds of village womens committees throughout Samoa to promote disease prevention, each serviced by a district public health nurse who met with the committees monthly to hold maternal and child health clinics and sanitation inspections. By the 1970s, monthly village health talks by the district nurses included advice on nutrition using health messages formulated for the Pacific Islands region by the South Pacific Commission (now the Secretariat of the Pacific Community).However, in the 1980s, the womens committees were de-linked from the public health nursing services in the Ministry of Health to support a broacher agenda for "women in development" and the policy changes in health services meant that nurses no longer went out to villages (except in the case of special programs), instead people in villages sought advice and treatment from the nearest health center or district hospital, or if they had the means to do so, went to the outpatient clinics at the main hospitals on Upolu and Savaii [19].At the same time, the distribution of the population had begun to change significantly, today only about 60% of the population live in traditional villages; urban settlements have grown around the town of Apia with no effective local government [20].

The public health system in Samoa is now fully under the Samoa Ministry of Health, which is responsible for all the public health services and clinical facilities in the country. These facilities include the main referral hospital located in the capital city of Apia and seven peripheral district hospitals located on the two main islands of Upolu and Savaii. In early 2020, as part of the coronavirus disease 2019 (COVID-19) national response, a resident medical officer was appointed to each district hospital.There are two medical laboratories and two public pharmaceutical dispensaries, one operated at the main hospital in Apia, and one at the mainhospital on Savaii Island.

Public expenditure on health services in Samoa is one of the highest among the small island countries in the Pacific [21]. Between 80% and 90% of the total health care in Samoa is government-financed, with between 10% and20% payments from private and out-of-pocket expenditure.Aid to the health sector is mostly provided by New Zealand; other donors include China, Australia, and Japan, as well as technical assistance from the WHO and other United Nations agencies.Despite a continued burden of infectious disease, of the total public health expenditure, the clinical care and treatment of non-communicable diseases (NCDs) accounts for over 40% of expenditure, and in addition, the cost of operating the hemodialysisservices in Samoa by the Samoa Kidney Foundation is estimated at $96,715/patient/year (local currency) or USD 38,686[21].

Samoas health policy is now re-emphasizing community-based interventions such as school programs to promote physical education and after-school sport, and engagement with village womens committee to support screening of NCD risk factors among members of the community and referring those who are at high risk for further medical treatment.But for the most part, the focus is on the promotion of behavior change to reduce the prevalence of obesity through social marketing explaining risk factors and advocating healthy diets and lifestyles.Health messages are disseminated through community seminars and workshops about healthy eating, physical exercise and vegetable gardening using social media and television, radio, and newspapers. This follows the same awareness and behavior change approach, albeit using more modern media, that has been used since the 1970s when it was first promoted by the South Pacific Commission (now the Secretariat of the Pacific Community), WHO, United Nations Children's Fund (UNICEF), and other agencies [3].

Although Samoas policy advocates a multi-sector approach to reducing NCDs, it offers no details of how the structural challenges referred to above might be overcome. This isthe responsibility of other ministries outside of the Ministry of Health. In addition, the recenthealth-sponsored television commercialsdo not mention the importance of reducing the consumption of sugar in their diet but focus only on performing physical exercise and eating vegetables.Shown on prime time TV, they are often followed by advertisements for sweet drinks and other sugary products by local manufacturers and retailers.Given the evident historical failure of behavior change approaches, there are questions to be asked about the degree to which behavior and personal choices are contributing factors to the development of overweight and obesity in Samoa and the rest of the world today.

Obesity is a political as well as a policy issue. If the Government of Samoa is to offset the rising cost of treating NCDs, it will have to adopt a more active multi-sectoral approach which could include laws, taxes, tariffs, and subsidies to increase consumption of fresh local food and decrease consumption of imported food.But such measures will be politically unpopular, especially with local importers, wholesalers, retailers, and manufacturers. Unless carefully applied, such measures may make food too expensive for public consumption.Local manufacturers produce beer, soft drinks, ice cream, and various snack foodsmade from ingredients imported via global supply chains. Local merchants import hundreds of similar inexpensive products.The food industry hadopposed any increase in taxes on their products, in the recent past.For instance, when levies were imposed on sugar-sweetened beverages, both the local producers and importers of soft drinks in Samoa argued that the consumers are the ones who would carry the burden of the increased taxes. They persistently lobbied for the removal of the excise taxes.In the past policy actions aiming to restrict the importing of foods thought to be harmful, such as turkey tails and mutton flaps, have been thwarted by the terms of international trade agreements [22].

Many new measures are needed.There should be a ban on television advertisements promoting sugar-sweetened products, especially those targeting children during prime time.Similarly, Samoa should draw on the successful measure used to reduce tobacco smoking by prohibiting the use of billboards to advertise sugar-sweetened products and prohibiting the sponsorship of sporting activities by manufacturers and importers of drinks and foods [22].There could also be a push to have sugar alternatives. Sugar-free drinks could be marketed over traditional sugar-laden drinks. The marketing campaign could include young people, such as sports stars, and community leaders. Having the sugar-free options available will allow for a massive reduction in total calories consumed.

Studies show that it is much easier to achieve significant health-related behavior changes, among children, both in eating and in physical activities [23]. Adult behavior is much more difficult to change, which is why community-based programs and social marketing campaigns advocating healthy eating have had limited success [23].Social marketing by the government should show children consuming fresh local foods. The policy should focus on targeting children as champions of health behavior changes in Samoa, with baseline and monitoring studies by the Ministry of Health to assess whether the objectives are being achieved, over at least five to 10 years. For example, screening a healthy cooking segment on television using inexpensive healthy food would be advantageous.This could possibly spark change. Consideration should also be given to prohibiting children under 10 years old from buying any form of sugar-sweetened-product, unless the child is accompanied by an adult, as in the Tobacco Control Act [24].This policy has been adopted by the state of Oaxaca in Mexico which banned the sale of soft drinks and high-calorie snack foods to children in 2020 [25]. Another measure could be to ban supermarkets from displaying sugar-sweetened products at the checkout points and the entrance to the supermarkets. Currently, in Samoa, sugar-sweetened products along with crisps and similar snack foods are strategically displayed on the racks either facing the entrance of the supermarkets, the checkout points, or on the checkout benches.A measure of this kind is to be implemented in the United Kingdom by mid-2022 to combat obesity [26]. Consumer education is needed so consumers understand the need to check food labeling and how to read them.A specific policy should require food labels to conform to international labeling standards.Food vendors should also be required to reveal the ingredients and energy value of the food they are offering in units such as grams or calories.In the United Kingdom, consumer education policies are now supported with instructions to restaurant owners to reduce the calories by 20% in popular takeaway foods.

To increase fresh local food production, since 2019 agriculture and fisheries project has aimed dependence on imported food and urbanization but seems to be making slow progress.In Samoas most populous region, the urbanizing Northwest Upolu, 34% of households were recorded as having no access to agricultural land compared to only 9.7%of households in rural Upolu and Savaii [27].However limited land need not be a barrier, there are several examples in the vicinity of Apia town of small-scale commercial vegetable growers using growing tunnels on small sections of land next to their houses.Measures to encourage the production of fresh local food as a small business could include subsidies of stock feed and other agricultural inputs and, in particular, increasing extension activities for food production at the community level.Home gardening for improved household nutrition has long been promoted for women and youth, but there has so far been little emphasis on teaching ways to cook vegetables, especially those vegetables which can be easily grown in Samoa but which were not a traditional dietary item.There is also a need for government to increase the minimum wage so that the people can afford to buy fresh local food.

Urban and infrastructure planning also needs attention.In the rapidly growing urban areas around the town of Apia and Northwest Upolu, there are no playgrounds, sports fields, or gymnasiums, and no footpaths for walking and jogging.Large sports fields, a gymnasium and a swimming pool, adjacent to the town were built for international sports events and are not accessible to most Samoans [28]. A beautiful walking path around Apia harbour has been constructed, mainly with aid funds, and mainly for the enjoyments of tourists and urban elites, but few roads in populous areas have footpaths. The building of footpaths around the islands would be an example of how the government could make a change to benefit people living in rural and urban Samoa. In addition, like in neighbouring countries such as New Zealand and Australia, perhaps also to include the construction ofbicycle lanes to encourage cycling (with helmets, etc. for safety) to and from school, to work, to church, and so forth. It is not only a visible form of exercise but also encouragingdaily exercise, fresh air, less pollution, less congestion on the roads, less parking spaces needed, and less resource intensive. The churches should advocate for and acquire spaces for sports such as volleyball and other games adjacent to church halls.In workplaces, there should be morning exercises and regular breaks during working hours to encourage moving around and require warders to use the stairs instead of lifts and offer tokens to reward efforts and monitoring to identify resisters.Another issue that could be tackled in social marketing efforts could be to challenge the role model provided by mainly morbidly obese leaders in the community, workplace, church, government and communities, to combat the notion that there is a positive correlation between obesity, power and high social status [29].

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Does Samoa Have Adequate Policies to Reduce Obesity and Obesity-Related Disease? - Cureus

Chance to Win $30 Walmart Gift Card by Participating in Fashion Social Media Influencer Study – University of Arkansas Newswire

Researchers are recruiting female undergraduate and graduate students on campus to understand individuals' opinions about the social media marketing efforts of fashion brands.

The survey will take approximately 15 minutes and consist of four parts asking your opinions and experiences about the social media marketing efforts of fashion brands. The last part will ask you to provide your general background information.

At the end of the survey, you may choose to participate in a drawing for a$30 Walmart gift card.Participation in the drawing is optional.

All responses are kept confidential to the extent allowed by law and university policy.This is a master's thesis researchapproved by the Institutional Review Board (Protocol# 2112375418).

Please contact the researchers if you have additional questions about the study.

Your participation is greatly appreciated!

Follow this link for the survey.

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Chance to Win $30 Walmart Gift Card by Participating in Fashion Social Media Influencer Study - University of Arkansas Newswire

The CEO working to close the pay gap for Black influencers – Marketplace

Social platforms like TikTok and Instagram have helped brands go viral, even in the midst of the pandemic. But BIPOC influencers who help those products take off arent always compensated the same by brands as their white counterparts, especially Black creators.

According to a recent report from MSL and The Influencer League, white influencers make 35% more than Black influencers. And while the report cites a several factors behind this, pay transparency was a key reason.

Right now, its the wild, Wild West, said LaToya Shambo, CEO of the marketing agency Black Girl Digital, which brokers partnerships between brands and social influencers. Maybe one creator over here gets paid $20,000 and another creator, similar following, might get paid, $2,000.

Marketplace host Kai Ryssdal spoke with Shambo about the state of the industry. The following is an edited transcript of their conversation.

Kai Ryssdal: What are you trying to do with this company? Whats your your mission statement?

LaToya Shambo: Well, here at Black Girl Digital, we are on a mission to lessen the wage gap between Black and brown and white influencers. So there is a huge pay gap between Black influencers and white influencers, so we are here to close that wage gap.

Ryssdal: Hows it going? Are you having much luck?

Shambo: Thats a very good question. We have had some luck. Weve been able to work with brands such as Walmart, Varo Bank, the city of Boston, really bringing more Black creators into the fold and getting them paid well to just do the things that they love to do.

Ryssdal: So one of the things that a lot of people talked about after George Floyd was that this was a moment in this economy where Black creators, yes, but also just Black Americans in this economy were going to be empowered. And one of the things that you saw happening was that big companies said, We are going to spend more money going after these audiences, to empower them, to get them and to help them. And I guess my question to you is: Are they?

Shambo: You know, Im gonna have to say, from my end, Im definitely seeing a lot of brands step up. You know, this is something thats not going to happen overnight. And you cant expect, especially a lot of these corporations, major corporations, itll be really challenging for them to try and connect with these communities if they dont have the right internal voices sharing and connecting and saying, Hey, you know, these are the key players, or This is the messaging, this sounds good, thats not gonna work. Its a balancing act of internal changes, as well as external changes.

Ryssdal: Yeah. And after generations, and honestly, centuries of ignoring that market, they need some help. And thats kind of where you come in.

Shambo: Correct. You know, and were not were not beating them over their head, like, I cant believe youre not doing that. Its more of like, Hey, we see that, you know, you need some support here. Let us help with getting the right talent behind the lens for you so that its a fair and equitable marketplace.

Ryssdal: Let me ask you a nuts-and-bolts question: How do you find the influencers that you want to help out? Do you just spend hours and hours and hours, more hours than the rest of us, I guess, just scrolling TikTok and Instagram?

Shambo: Thats a good question. And, you know, its a mix. So, out the gate, you know, I have relationships and a huge list. Right now, I think were at maybe over 1,000 Black creators. My team, theyre always kind of in the loop of whos next and whos now.

Ryssdal: And its always changing, right? Just because all this changes so fast.

Shambo: Yeah. And you know whats an interesting conversation right now is [the issue of] influencer burnout. So, you know, [were] having to be very mindful and checking in with the creators, just to [ask] Hey, are you still in the game? Hows business? Because burn outs real people, they take vacations.

Ryssdal: Well, I mean, the thing about digital is youve got to feed the beast all the time. If I go to Instagram and its not there, Im like, whereve you been?

Shambo: All the time. Yeah.

Ryssdal: So in five years, where is your slice of the influencer industry? That is to say, people of color and getting them a fair shot? Where are you, do you think?

Shambo: Thats a good question. Right now, its the wild, Wild West. And thats the challenge. Maybe one creator over here gets paid $20,000 and another creator, similar following, might get paid, you know, $2,000. I think that in five years, were gonna have to figure out some kind of regulation and pay scale. We have an internal pay scale. Were killing two birds with one stone. Were putting more people of color in ad campaigns, as well as allowing for brands to reach more people of color all at the same time.

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The CEO working to close the pay gap for Black influencers - Marketplace

Mavrck Appoints Marketing Veteran Tony Weisman to Board of Directors – Summit Partners

Appointment follows the company's $120 Million Investment from Summit Partners to Redefine Influencer Marketing into Social Proof at Scale

BOSTON - Mavrck, the leading influencer marketing platform for enterprise consumer brands, today announced that Tony Weisman has joined its board of directors. The appointment comes on the heels of a $120 million investment from global growth equity firm Summit Partners, to support Mavrck's mission to build the operations cloud to power all types of social proof at scale.

"The addition of Tony to our board has not only added a wealth of experience and marketing acumen, but also the voice of our customer, the enterprise brand marketing leader," said Lyle Stevens, Co-Founder and CEO of Mavrck. "Marketing is going through another tectonic shift, fueled by digital democratization and the trust economy, that will require marketers to trust both creators and their customers to allow social proof to truly scale and reach its full potential. We've seen it pay huge dividends for the leading brands who have embraced creators. Tony will be instrumental in persuading marketing leaders to adopt and lean into this shift. "

Weisman is the former chief marketing officer of Dunkin' Brands, where he led a 200-person organization with a $500 million annual budget. During Tony's tenure, Dunkin' broke sales records and its store traffic was the highest in four years. He helped modernize the chain's image and menu, leading the rebranding efforts of the name to Dunkin' dropping the "Donuts" from the name in recognition of its diverse and modern menu.

Weisman also transformed the brand's digital marketing and managed Dunkin's CPG business, resulting in $1 billion in retail sales in 2019 (10% increase year over year). He was named a Forbes World's Most Influential CMO, a Business Insider's 25 Most Transformational CMO, and an Adweek Brand Genius.

Before joining Dunkin', he spent a decade at Digitas, most recently serving as CEO of DigitasLBi North America. Prior to that, Weisman was the CMO of FCB Chicago and held various management positions at Leo Burnett. Weisman also serves on the board of Klaviyo, a customer data and automation platform; Cardlytics, a digital ad platform for financial institutions; and 3Q Digital, a performance marketing agency, among others.

"I am looking forward to working with Mavrck on their journey to define a new category of enterprise software that will transform how brands build trust with their customers and advocates," said Weisman. "The growth that we're seeing in the influencer marketing industry and creator economy as a whole is explosive. Influencer marketing is becoming one of the most reliable ways for brands to connect with their consumers, especially in a world where that is becoming harder and harder to do."

On the board, Weisman joins Lyle Stevens, Co-Founder and CEO of Mavrck; Summit Partners' Managing Director Michael Medici and Principal Sophia Popova; Investor and Senior Partner at Archer Venture Capital, George Bell; and Investor and General Partner at GrandBanks Capital, Tim Wright.

About Mavrck Mavrck is the all-in-one, advanced influencer marketing platform enabling global consumer brands to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, Mavrck allows marketers to take an automated and performance-based approach to influencer marketing.

Founded in 2014, Mavrck has offices in Boston and Denver. Mavrck's platform has been recognized for its superior offering by the Shorty Awards and Retail TouchPoints' Retail Innovator Awards, honored as "Best Influencer Marketing Platform" by Digiday, is the #1 influencer marketing platform for the enterprise on software review site G2, and was named to the 2019 and 2020 Inc. 5000. Mavrck was also named a "Leader" among the top influencer marketing platforms in Forrester's evaluation, The Forrester New Wave: Influencer Marketing Solutions, Q2 2020.

Source: Mavrck

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Mavrck Appoints Marketing Veteran Tony Weisman to Board of Directors - Summit Partners

India Fashion Forum back with its 21st edition in Gurugram – APN News

Published on March 18, 2022

Indias largest fashion retail intelligence event is back with a bang!

IMAGES Group, the largest retail intelligence organisation in South Asia and Middle East, is back with the 21st edition of India Fashion Forum, Indias largest fashion retail intelligence event, on 23rd and 24th March 2022, at The Leela Ambience, Gurugram.

In its 21st edition, India Fashion Forum, the premier knowledge, and networking platform for Indias vast, multi-dimensional and multi-hued fashion retail industry, will underline the themes of purpose, innovation, experience and engagement as the tenets of future-proof, profitable fashion retail.

The event will be preluding a discussion on fashion retail industry insights by Saloni Nangia, President Technopak, and an introduction by MC Anish Trivedi, President & CEO, Alenka Media. This will be followed by a welcome address by IFF Chairman Akhilesh Prasad, President & CEO, Fashion & Lifestyle Business, Reliance Retail. The inaugural panel will focus on building future-proof fashion retail models along the lines of making it purposeful, pioneering and profitable, with the overall discussion around how the transformation sweeping across the consumer universe technology is throwing up major implications for the fashion business.

The event aims to offer an extraordinary environment dedicated to outstanding, mind warping innovation in the business of fashion, from agile design tools to exceptional in-store tech influencers, from the dynamic science of fashion retail analytics to hyper-targeted social marketing.

Some of the guest speakers at the event are: B S Nagesh, Founder, TRRAIN; Dr Darlie O Koshy, Educationist and Design Management Strategist; Rajesh Jain, MD & CEO, Lacoste India; Sanjeev Rao, CEO, Being Human Clothing; Vineet Gautam, Country Head & CEO, Bestseller India; Lavanya Nalli, Chairperson, Nalli Group; Nitya Arora, Founder & Creative Director, Valliyan; Sahil Malik, MD, Da Milano; Johnson Verghese, MD, Fossil India; Darpan Kapoor, Vice Chairman, Kapsons Global Pvt Ltd; Kuntal Malia, Co-Founder, StyleNook; Pankaj Vermani, Founder & CEO, Clovia; Vikram Idnani, CIO, Reliance Retail; Deepak Aggarwal, Founder & MD, Kazo, among others.

Referring to the significance of IFFs role in catalysing Indian fashion retail, Bhavesh Pitroda, Director & CEO, IMAGES Group says, As a key influencer and catalyst of fashion retail evolution in India, this will be a significant year for us, considering the recent unprecedented and tough pandemic times faced by the world. We aim to preview key discussions around the fashion retail realignment with connected consumption, converting change to progress, making fashion sustainable, next-gen retail environments, mall-retailer partnerships to boost consumption and everything in between. Besides these, the event shall also focus on other important aspects such as the 360-degree perspective of shopping journey, creating a profitable online-offline business through omnichannel retail, fashion innovation using artificial intelligence, luxury fashion, customer experience, and a lot more.

Key Highlights

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India Fashion Forum back with its 21st edition in Gurugram - APN News