Mediaboss Marketing

Eden PR have been appointed to lead the PR strategy and delivery for the first and only all outstanding/excellent schools group in the UK.

The Nottingham based agency has been selected as the agency of choice by Forfar Education to lead on the PR activity programmes for its expanding network of independent preparatory schools following a detailed proposal, pitch and chemistry meeting.

Founded in 2016, Forfar Education, which has a strong family ethos at its heart, currently owns and manages several of the UKs leading prep schools. These include Cameron Vale in Chelsea, Horris Hill in Newbury, The Gleddings in Halifax, Brackenfield School in Harrogate, Park School in Bournemouth and Argyle House School in Sunderland. The groups aim is to create inspiring schools that teach self-belief, deliver academic excellence and produce pupils who are confident, kind, resilient, happy and equipped to navigate and succeed in whatever the future may bring.

Director and Head of New Business at Eden PR, Emily Winsor-Russell, said: Were delighted to announce that weve been appointed by the leadership team at Forfar to deliver a headline-making, thought-leader creating PR approach for its network of excellent schools.

As many of the Eden team are parents themselves, with personal backgrounds linked closely to the teaching profession, our understanding of the important themes, opportunities and challenges for the school sector is intrinsic were naturally inclined to identify and develop impactful and brand-elevating media relations for Forfar. Getting to know the school leaders has been a real pleasure and were thoroughly enjoying working alongside such passionate and inspiring educators.

In the past year, we have expanded our extensive media relations services alongside an established digital and social marketing offer. Working with some of the most well-known names in sectors across the UK from logistics to property, recruitment and insurance to funeral care, alongside event and exhibition support, we have continued to grow the team and range of services since 2000, delivering exceptional results for clients requiring creative, eye-catching and headline-grabbing media relations and communications strategies.

Marketing Director at Forfar Education Claire Grundy said: The Eden team stood out to us from our very first contact with them as being immersed in and extremely knowledgeable about the topics that matter to our schools. They demonstrated a clear, innovative and engaging vision for where we should take our media communications strategy and have immediately hit the ground running with excellent press content across the group. Were looking forward to expanding our footprint across the UK and showcasing the fantastic news stories from our schools in partnership with Eden.

Situated in the heart of Nottinghams historic Lace Market, we are a team of public relations experts with a wealth of knowledge and exceptional track record across B2B and B2C portfolios. The team combines a mix of communications professionals from a tapestry of backgrounds, from journalism marketingto stakeholder comms andsocial media. Contact us now to discuss your PR needs or to chat about howour services can help boost the reputation and build awareness of your business, brand or campaign.

Read more here:
Eden PR top of the class for outstanding schools group - East Midlands Business Link

Armed with the critical data that call tracking provides, you can dig into whats really happening with your paid social campaigns.

Social media is viewed by legal professionals as the most valuable channel for providing leads, according to CallRails research. But social media strategies require careful planning.

If all your decisions arent data-informed, theres a high probability youre losing valuable marketing dollars. Fortunately, with the right tools in place, your law firm has the ability to test different methods and truly understand what resonates with your audience and why which ultimately saves your firm money.

But no single platform is the same. And if you dont know your stuff, you wont get a high ROI on your paid social media spend. To maximize your firms social media marketing dollars, first you have to know how to implement paid social media on the various platforms:

Facebook

Facebook has an immense user base that measured 1.93 billion daily active users at the end of 2021. With such a widespread audience, firms are offered the opportunity to reach a huge amount of potential clients via the platform. Advertising with Facebook Ads is a simple, effective way to deliver your brands message to the right audience. The platform makes it easy to target key demographics and see the results of each campaign with Facebook Insights.

Instagram

Instagram ranks second after its counter-platform Facebook, when we look at active users measuring about 1 billion users per month. And as the network continues to grow, its popularity and frequent new feature launches offer great opportunities for firms to join the space and find ways to succeed. Similar to Facebook, Instagram allows you to create ads that reach the right people. While the specific metrics may vary, marketers have the options to target specific audiences with demographical settings and monitor how each campaign performs.

LinkedIn

With more than 740 million members, LinkedIn is the most widely used social media platform to share content for B2B purposes. Targeted LinkedIn ads are useful for driving professional, quality leads to your website. The social network makes it easy to measure campaign performance directly from your account with LinkedIn conversion tracking.

Twitter

For a more conversational social platform, Twitter is a top contender. The platform has a massive population of brands and individuals constantly interacting at rapid speed. In fact, there are over 500 million tweets on a daily basis. Twitter offers a number of different types of paid campaigns to cater to specific needs and goals. There are campaigns for increasing your followers, driving traffic to your website, and promoting your apps, all of which can be tracked using Twitter analytics.

So, you know how to build the ads. But how can you effectively strategize your firms social spend?

The answer is simple: call tracking. Armed with the critical data that call tracking provides, you can dig into whats really happening with your paid social campaigns, allowing you to get a better grasp on your ROI. And there are two primary ways to do it.

With visitor-level call tracking, marketers can correlate keywords with social media campaigns, phone calls, and website visits. This lets you see which keywords are driving the most clicks and calls for your business, allowing you to better optimize your campaigns to improve ROI.

Similarly, you can use source-level call tracking to attribute phone calls, conversions, and web traffic to specific paid social campaigns. By assigning a designated phone number to each individual campaign, youll be able to accurately track your paid social campaign performance with ease.

Once you get your ads set up with the correct call tracking features, youre sure to be a social media superstar at your firm. To learn even more about maximizing your firms social media spend, check out this Content Hub from CallRail.

Read more here:
Paid Social Media Optimization 101: Make the Most of Your Firm's Marketing Dollars - Legal Reader

This week, Byron Lazine and Nicole White welcome Tom Ferry to discuss the housing bubble talk, home affordability and marketing.

Byron Lazine and Nicole White are two agents in Connecticut who give us their thoughts on the weeks news every Friday in The Real Word, a weekly video column on Inman.

Byron Lazine and Nicole White spoke with Tom Ferry about an Inman article that outlines how talk of a market bubble may be scaring builders away from new construction starts. Ferry said that while he understands the way in which discussions can become a self-fulfilling prophecy, there are too many millennials in the market for a bubble to actually occur.

The uncertainty around interest rates, banking and the political landscape breed anxiety, and the best thing a real estate agent can do is talk about it head-on and contrast fear-mongering headlines with other data points.

Next, Lazine, White and Ferry discussed a Wall Street Journal article about the Biden administrations efforts to address the housing shortage with an affordable housing plan. Ferry said agents should be reading multiple perspectives from across the political spectrum.

Agents have a fiduciary duty to help all of their clients, and they should keep any specific political leanings out of their thinking.

Housing is too fundamentally important to get hung up on one or two specific political issues, Ferry said.

Ferry selected two Marketeers: Compass team leader Lydia Gable who said that seller seminars are working well for her, allowing her to be the educator in her market. Lazine loves the content potential of the resulting footage for social media marketing.

Next was Ferrys Growth Mastermind and their discussion of mega open houses with direct mail, door-knocking and banner ads inviting neighbors to lunch at the property. Add a QR code for mandatory registration at the open house, grab the attendees information, and follow up with a personal BombBomb video message.

Want to nominate a marketeer of the week? Drop your thoughts in the comments section below, orshoot us an email.

Read the original post:
Tom Ferry talks housing, marketing: The Real Word - Inman

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Ever since the outbreak of COVID in 2019, social media usage, not surprisingly, has increased significantly. To stick to the safety protocols of COVID-19, many firms had to adapt to a more remote-based working environment, which resulted in a significant rise in digital marketing and social media usage. This held especially true for law firms, which created more content than ever in 2021. This change in trend was noted by Good2BSocial, an internet marketing consulting firm responsible for creating the Social Law Firm Index (SLFI). The trends within the findings and rankings of law firms remained somewhat consistent for the years 2020 and 2021, with one of the most notable trends being the increase in usage of podcasts and videos. While many law firms may have developed new tactics and taken alternative approaches to effectively increase their social media engagement, not all content proved to be effective; some issues occurred as a result of increased content generation.

Over the past two years, firms have generated content excessively. While some of it may have been useful, such as COVID-19 microsites which served as a valuable source of information to the public, others did not quite serve the same purpose. Within this glut of content, firms tended to forget the actual purpose that content should serve and publish content just for the sake of it. As a result, the true purpose of content somehow got lost in the process and does not serve either party. Neither clients nor the firm benefited from much from this hastily written content. At the rise of the pandemic, firms were generating substantial content, but as things simmered down, much of the content started losing its sustainability. Although quite a few firms used content for press releases, a few wise ones from the lot tried to put the data to better use and create opportunities for business development. Not only is excessive content a problem in itself, but since these platforms exist way past their abandonment, it leaves a very negative impression of the firms. According to David Brenton from BluShark Digital, content should only remain on sites so long as it stays important, relevant, and can be a useful resource. If not, firms need to take it down.

Up until recent years, Facebook was one of the most used online platforms to reach any audience, but since last year, firms have shifted their focus to Instagram to promote different cultural news. Diversity Equity and Inclusion (DEI) has been one of the most promoted one amongst all news. DEI efforts are initiatives taken in the workplace to ensure diversity. This has gained massive popularity in the news recently and most firms, whether big or small, have taken their influence on social media to support it in many cases. However, these firms should realize that their sole focus should not revolve around this, as it should be one aspect of their social media presence. For example, if they want to promote leadership and reach more clients, they should opt for a more business-related platform, such as Linkedin.

Videos and podcasts have a much greater impact in regard to social media channels and allow a firm to stand out from the others. This explains their drastic rise in recent years. With the technological advancements made in recent years, they have become incredibly cost-effective and do not even need an official shoot in many cases, but simply a good graphic designer or animator to do the job. Podcasts also have a similar impact if used effectively and are thus gaining much more recognition recently.

Read more from the original source:
The Rise of Social Media Influence and Digital Marketing within Law Firms - Blue Virginia

Image source: Getty Images

Marketing is a lot of work. And social media marketing can easily take up a considerable chunk of time. Fortunately, social media automation software helps you save time on repetitive processes or managing complex workflows so you can focus more closely on customer engagement.

Social media automation uses tools and software that connect to social platforms and assist with social media posting, reporting, and analytics, and social media monitoring.

Depending on your software, you can get approval from clients or stakeholders and curate content right in the application for further time savings.

By automating social media posting and using social listening tools, you can optimize your digital campaigns while reducing the time spent on administrative work and repetitive tasks. In short, social media automation helps you do more with less time and money.

Social media management tools help you plan, activate, and amplify your online campaigns. Having access to data about your audience and message performance lets you adjust campaigns in real time. With preparation and the right metrics, you can find out:

By using social media software to automate timing and deliver data about your content, you can tailor promotions to get the responses you want from your audience.

Few businesses rely on only one social media platform. But once you add multiple accounts, managing them gets complicated. Without social media marketing automation, you need to sign in to each channel many times per day, making it difficult to track the time spent on social media.

In contrast, automated tools help you get a clear understanding of how much time it takes to plan your editorial calendar and upload the content. Moreover, automation software gives you one dashboard to view interactions from all social channels, reducing time spent scanning individual platforms.

It's easy to schedule an entire campaign or a month's worth of automated social media posts in just a few minutes when using features such as bulk upload. Knowing how much time you spend on marketing activities helps you plan labor resources and accurately calculate your efforts' costs.

Consistent posting online helps more customers find you because algorithms tend to reward regular updates. Fans appreciate consistency because they know what to expect from your brand and come to recognize or, in some cases, depend on the information you share.

Furthermore, social media automation gives business owners and marketers more time to spend actually interacting with fans. Your digital campaigns will post without a hitch, so you can join conversations, answer questions, and talk with your customers. All of which provides the authenticity that your audience craves.

Software platforms vary widely. Although many offer the necessities, like automatic social media posting, some are more user-friendly than others or offer features you may want or need. The best way to select your social media automation tools is to consider:

You want the platform to be enjoyable and functional to those who will use it. Do you need to set up approval workflows? Do you want a curated content feed to select new posts from? Make sure your automation tool offers these features.

Then give it a test run. Is the platform intuitive and easy to use? Can you access customer service tools and collaborate with team members? Technology should support your marketing efforts, not make them harder.

The most basic yet helpful thing social media automation tools do is help you schedule posts. However, software options differ in functionality. For instance:

Having data is one thing. But if you can't access it or view it in a useful manner that delivers insights, it's useless. Pick tools that:

Scheduling posts using social automation tools is the easy part. But your software also helps with social media management and engagement. Take advantage of your solution by using these best practices.

Although saving time and money is an advantage of using social media automation tools, none of that will matter if customer experiences suffer.

Ensure that your target market enjoys optimal digital experiences by:

Depending on your business, you may get many of the same questions on your social media ads or posts. Some social media automation tools, such as Agorapulse, allow you to create saved replies or rules to guide responses.

This type of automation saves time and delivers a consistent message to followers. Your teams simply find the response, personalize the message, and click to reply. In Agorapulse, you can also flag specific terms and automatically send those messages to the right team, such as customer service or sales.

Respond to social media fans quickly by personalizing saved replies in your social media management software. Image source: Author

Source: Agorapulse software.

Regular posting doesn't mean much if you don't respond to comments or see your brand tagged in a complaint. Social listening tools help you watch for conversations around specific topics, brand mentions even without a tag, and possible user-generated content sources.

Instead of searching each platform separately, use your central dashboard to find opportunities to engage with users, solve problems, or gather new marketing materials.

Different tools offer variations of features that you can use to your advantage. For example, Hootsuite offers ad tools inside its social media dashboard. You can identify top-performing posts and turn them into promoted posts on Facebook or sponsored content on LinkedIn from one spot.

Sprout Social provides a Smart Inbox to help you easily view and respond to messages from different platforms or assign users to one or more feeds. And SocialFlow gives you an AttentionStream tool to monetize your content.

Extend your reach while saving time by boosting your posts on Facebook through your Hootsuite dashboard. Image source: Author

Source: Hootsuite software.

Don't set up your digital campaigns and walk away until next month. Instead, use a combination of real-time and historical data to continually optimize marketing campaigns, test post formats, and deliver satisfying audience experiences.

Turn your social media strategy into a plan of action by automating social media. With the right tools, you can simplify publication and management while increasing engagement levels and building relationships with your customers virtually.

Go here to read the rest:
5 Social Media Automation Strategies to Add to Your Marketing - The Motley Fool