Mediaboss Marketing

Do you like K-pop?

Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves.

That fandom is most significantly present on Twitter, which has become a key hub for K-pop enthusiasts. K-pop tweeters are now so prominent that they even have the power to quash controversial hashtag movements, by banding together to flood the streams with K-pop-related tweets instead.

Its amazing to see, and today, Twitter has shared some new insights into the rising K-pop conversation, which got even bigger, once again, in 2021.

As explained by Twitter:

With a massive 7.8 billion global Tweets in 2021,#KpopTwitteronce again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally,#KpopTwitterconversations became more diverse and vibrant in 2021.

So where, exactly, is K-pop discussion trending, and who are the big bands of note? Check out the below insights from Twitter which also includes a list of rising K-pop stars if you want to get ahead of the curve.

Read more here:
Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic] - Social Media Today

Twitters set to continue its tradition of unique Super Bowl promotions, this time through a new activation which will see selected tweets showcased, in wide-screen, across the roof of SoFi Stadium.

As you can see in this example, Twitters Super Bowl push will see tweeted predictions about Super Bowl LVI displayed across SoFis amazing LED roof. That will enable regular Twitter users to get their name up in lights, and have their Twitter handle projected to the world for all to see. Well, all of those in a helicopter, I guess.

SoFi stadium also has a range of digital screens inside the facility as well, so the chosen tweets will likely be displayed internally and externally. And that could give fans a huge boost, seeing their name on the big screen, with Twitter putting out a call for predictions here in order to potentially be featured.

As noted, Twitter is gradually building a tradition of innovative Super Bowl promotions. Over the last two years, Twitter has printed peoples tweets onto the confetti which has rained down on the winning players at the end of the game.

Last years iteration of this push included messages of thanks for frontline workers, amid the ongoing pandemic, adding another angle to the confetti messages.

Twitter has also implemented various team emojis and in-app activations to facilitate Super Bowl discussion, while its also long been involved in the NFL media push around the Super Bowl, further solidifying its links to the event.

This new initiative takes things to another level literally which will ideally help to further cement Twitter as the place to be for Super Bowl discussion and engagement.

Its a crucial event for tweet engagement. Throughout this past season, there were more than 4 billion video views on NFL-related tweets, while NFL post-season discussion jumped almost 400% versus the previous regular season.

Given this, it makes sense for Twitter to make a grand gesture in support of the event, and showcasing tweets on one of the biggest screens possible is certainly one way to do just that.

Read more:
Twitter Will Showcase Super Bowl Prediction Tweets on the Roof of SoFi Stadium in New Promo Push - Social Media Today

Is influencer marketing part of your digital marketing strategy for 2022?

With the rise of more creative, more native-aligned platforms and spaces, brands are increasingly relying on influencers to connect with new audiences, while the growing use of AR and other new technologies also necessitates a familiarity with platforms that takes time and knowledge to maximize.

Influencers can be a great avenue in streamlining such process, but you have to know your audience, and what kinds of influencers theyre tuning into, in order to get the most out of your influencer marketing efforts.

To provide some more context on this, the team from SocialPubli has put together this overview of five key influencer marketing trends of note for 2022. And while these notes wont address all of the info you need, they could help you formulate a better outreach strategy, based on the latest trends and shifts within the creator space.

Check out the full infographic listing below.

Read the original post:
5 Trends that will Dominate Influencer Marketing in 2022 [Infographic] - Social Media Today

LOS ANGELES--(BUSINESS WIRE)--Please replace the photo with the accompanying corrected photo.

The release reads:

OPEN INFLUENCE LAUNCHES GO PRISM SELF-SERVE SAAS SOLUTION, AN INNOVATIVE INFLUENCER MARKETING AND INSIGHTS TOOL FOR SOCIAL MEDIA MARKETERS

Go Prism is the Proprietary Social Intelligence Platform for Brand Safety, Influencer Discovery, Performance Benchmarking, and Competitive Insights

Open Influence, a global influencer marketing platform, has announced the launch of Go Prism, a proprietary creator marketing trends and insights tool that leverages innovative AI-powered content analysis and cross-channel data to help brands make better decisions when it comes to influencer marketing.

The Competitive Insights, Performance Benchmarks, and Brand Safety features have been a game-changer for us as we look to earn RFPs from major retail brands, said Alden Reiman, CEO and Founder of The Reiman Agency.

Powered by AI, along with an analysis of over 100 billion data points, Go Prism analyzes over 421 million unique pieces of content, 87 million hashtags and mentions, and 1 million high-caliber creators across all major social media platforms.

Go Prism is a content and information resource for brands to find data and qualitative analysis of insights and trends to help advance influencer and creator marketing programs. Key features include:

Most marketers are still struggling to figure out exactly what to do or who to work with when it comes to influencer marketing, and that problem is only growing as more creators, platforms, and features emerge, explains Eric Dahan, Cofounder/CEO of Open Influence.

Most social measurement tools for influencer identification only offer a basic, tip-of-the-iceberg analysis of macroscopic industry trends. Go Prism cuts through the noise of social media to provide actionable insights, allowing brands and agencies to better track influencer marketing industry trends and ultimately, make better investment decisions, Dahan adds.

ABOUT GO PRISM

Go Prism, a proprietary social intelligence platform, leverages innovative technology and analysis, as well as cross-channel data sets, to give brands access to social insights on demand. It cuts through the noise of social media to provide actionable insights, allowing brands to determine competitive benchmarks, understand campaign efficacy, and make more informed decisions around targeting and spend.

For more information, log on to http://goprism.com/.

Go here to read the rest:
CORRECTING and REPLACING PHOTO Open Influence Launches Go Prism Self-Serve SaaS Solution, an Innovative Influencer Marketing and Insights Tool for...

By Rachel Millar, Social and Creative Lead, Loud Mouth Media

Producing engaging and captivating content can be a key driver of success for any brand. Because of this, keeping up with current trends and conversation-driving marketing assets is fast becoming a priority for many businesses. One of the most effective ways to achieve this is through the use of video. The digital audiences of 2022 will be expecting a more appealing and vibrant online presence from brands, and with competition so fierce, brands who fail to do so may get left behind.

Video content offers a more authentic experience and provides consumers with a wider understanding of the products and services a brand may offer. With the ability to help speed up purchasing decisions, videos are not just the right now of content marketing, they are the here to stay which is something that has been made very clear in the last 18 months.

While the subject of your videos is up to you, creating a winning formula will ensure the right people watch them, and that theyre utilised as a valuable business asset. With 87% of businesses now using video as a marketing tool, here are five actionable tips to get more eyes on your content.

Make SEO strategies for video simple

With YouTube being the worlds second largest search engine, SEO is no longer just about blog posts and website content. Users are now turning to YouTube for more than just videos and are using it to search for information just like they would on Google.

To ensure your videos are easier to find, there are some practical steps to be taken, including having short and catchy titles and descriptions that incorporate keywords, using tags correctly, utilising link-building, and creating engaging, high-quality, branded thumbnails. Optimising videos for mobile devices and adding a video sitemap is also crucial for total optimisation.

Make sure videos are present on social media

Social proof is a good way to increase conversions, build trust and authenticity amongst your audience. An active online presence is hugely important for brands, with research revealing that 84% of people say theyve been convinced to buy a product or service by watching a brands video.

Another top tip showcasing likes, votes, views, and comments is hugely beneficial because they display how other people found your video informative and valuable.

Optimise and analyse

Once people are watching your videos, its time to focus on conversions. To convert their target audience, brands need to include a clear call to action (CTA), analyse how to publish the videos at prime time, offer incentives, and be as creative as possible in simple, concise videos.

No online marketing campaign is successful without analytics. YouTube Analytics and Google Analytics track your videos performance, providing insights on views, traffic sources, watch time and which videos are the most popular. The best way to build a successful strategy is to have clear methods of measurement to keep track of brand awareness, the total number of video views, average watch times, shares and mentions.

Return on Investment

Achieving a valuable return on investment through video can depend on several factors. When asked in a recent survey, 87% of respondents stated that video gives them a good return on investment (up from 33% in 2015). However, having an organised content strategy in place as a foundation is a must.

Some brands believe that video production is an expensive and time-consuming process, but with the rapid acceleration in digital technology, it is possible to create quality videos quickly without the need for a large budget. For example, most of us already have high-quality video recording capabilities in our smartphones but endless free software solutions are also available to make creating engaging videos at a low cost so simple. This leads to brands spending less when producing videos, resulting in a positive ROI being easier to achieve.

People Love Video

In 2020, we saw many advancements in technology coming to light that made it easier for brands to not only communicate with their customers but also hit their business and marketing goals even amid global lockdowns. This transition has also made it easier for businesses to create video assets conveniently to better attract customers.

Video is and continues to be a great way for marketers to reach people. If you dont already have video as part of your content strategy, its time to consider implementing it.

Organisation, planning and effort are essential for creating high-performing videos, but with the right video content plan in place and plenty of creativity, brands can capitalise on this potential and produce inspirational videos that encourage people to watch, enjoy and take action.

Original post:
Video Marketing: Press Play on a Winning Strategy - Global Banking And Finance Review