Mediaboss Marketing

Mar 17, 2022

Walmart has scored an exclusive deal on seven new flavors of ice cream from Van Leeuwen Ice Cream, including Kraft Macaroni & Cheese. The flavors will rotate at 3,500 U.S. locations over a 10-week period.

In July 2021, Kraft partnered with Brooklyn-based Van Leeuwen to produce an ice cream version of its signature Macaroni & Cheese. The limited-edition variant led to loud objections from ice cream purists across social media, but the 6,000 pints sold out online within an hour.

The macaroni flavor returned in August in another limited-run, but the Walmart collaboration marks the first time the flavor is reaching stores. The other six ice cream flavors coming to Walmart over the 10-week run are Planet Earth, Pizza, Hot Honey, Royal Wedding Cake, Bourbon Cherries Jubilee and Wild Blueberry Shortcake.

This is the first exclusive rotation that Van Leeuwen is bringing to Walmart stores. It has plans to refresh the flavors later in the summer.

The collaboration takes a page from the drop culture trend pioneered in the streetwear category in the U.S. by Supreme and Nike. Hyped on social media, the limited-edition apparel and footwear releases often sell out immediately. Nordstrom, Macys and Target are among retailers known for their limited-time fashion capsules, but so far limited-edition exclusives have been a bigger sales opportunity in fashion than food.

Among other limited-edition collaborations between retailers and food/beverage brands:

DISCUSSION QUESTIONS: Does Walmarts exclusive partnership with Van Leeuwen Ice Cream point to a bigger opportunity for grocers around limited-edition offerings? Why dont limited-edition exclusive products in grocery seem to resonate as much as fashion item drops?

"'Limited edition' as a strategic weapon and as a marketing tool is one of the most powerful assets available to a brand or retailer."

More here:
Will limited-edition exclusives become the next big thing in grocery? RetailWire - RetailWire

Thirty local businesses that add value to Western Australian produce will be taking their business to the next level, with funding from the third round of the McGowan Government's successful Agrifood and Beverage Voucher Program.

The businesses from the South-West, Great Southern, Goldfields-Esperance, Mid-West, Peel, Wheatbelt and the Perth metropolitan area will share in $174,190, matched by recipient contributions.

Recipients include businesses that produce baked goods, wine, specialty foods, manufactured meals, beverages, meats, confectionary, pasta, honey and eggs.

Vouchers with a combined value of up to $15,000 per business will assist food producers to access professional business support services to help grow and develop their enterprises.

A new category for environmental sustainability and social responsibility was added to the program this round, complementing vouchers to improve business planning, manufacturing for business growth, sales and marketing, and financial health.

Voucher applications support refining quality assurance, improving supply chain linkages and collaborations, expanding production, pursuing sustainability accreditation, biodiversity planning, website renovation, enhancing data collection, branding and marketing.

More than 170 WA agrifood and beverage enterprises have benefitted from the Agrifood and Beverage Voucher Program and the former Expert for a Day pilot program since 2018.

A full list of recipients can be viewed at https://www.agric.wa.gov.au/AFBvoucherprogram

Comments attributed to Agriculture and Food Minister Alannah MacTiernan:

"This program has received great feedback from past recipients throughout the State who have used the investment to pursue new opportunities and develop new approaches.

"The initiative continues evolving to address opportunities and challenges facing WA businesses, while building resilience, sustainability, scale, competitiveness and export preparedness.

"The McGowan Government is continuing to deliver for local agrifood businesses, backing their growth and supporting new economic opportunities across the State."

Minister's office -6552 6200

Agrifood and Beverage Voucher Program - successful recipients (round three)

Sales and Marketing

Environmental Sustainability and Social Responsibility

$2,000

$1,000

Business Planning

Financial Health

$7,500

$7,500

Business Planning

Manufacturing for Business Growth

$2,000

$2,000

See the original post here:
Agrifood and Beverage Vouchers for a smorgasbord of recipients - Media Statements

Instagram is one of the most popular social media sites for personal and business networking today. If you use Instagram to enhance your brand presence and build your professional networks, you are probably already aware of Instagram Reels and their current popularity. If you are still wondering what they are and how to use them best to create a noticeable positive impact in your social media marketing campaigns, read on to give yourself the edge you need over your competitors. Simply put, Reels are fun micro-videos that can pack a punch and bring you a significant boost in engagement rate, thereby improving your audience reach and exposure. You can further enhance the performance of your content to make it highly valuable to save or by employing services of social signal providers like FollowersID to give your content a boost of saves. However, you choose to create and publish your Reels. First, lets look at Instagrams new feature and how best to employ it to better your marketing campaigns.

All You Should Know About Instagram Reels

The current version of Instagram lets you make a new post called Reels, the opposite of IGTV (Instagram Video). While the latter is long-form videos that can last hours, the former is super short content ranging from 15 seconds to 1 minute in length. These videos play on a loop when scrolled over and hence can catapult your view count manifold if an IG user chooses to pause and watch it over and over again. Catchy Reels tend to get simultaneously liked and shared, too, and hence have a great potential to trend and go viral on the platform. When this happens, you can expect wonders in your marketing campaigns for your business and your brand image. It is why Reels are as popular among companies as among personal accounts.

What is more, IG Reels have a separate tab where you can explore and discover what is trending for which hashtags. Consider browsing through this tab to understand better how other businesses in your niche effectively use this new feature to serve their marketing end-goal. Keep in mind that your end goals need not necessarily be the same when you do so. Also, keep in mind that what works for someone else may not work for you. Once you have done some research, it is time to get your thinking cap on and experiment with making some Reels for your own business!

10 Tips on How to Use Reels for Your Instagram Marketing Campaigns

Reels are a powerful tool that can be the game-changer you are looking for to bring success to your marketing campaigns. They are easy to create and publish, do not take too much viewer time, and get your message across in the shortest possible time. The trick to making Reels work for you is to figure out what works best for you. Here are ten tips you can consider followers to get better under of how to integrate Reels into your IG marketing strategy:

A fun Reel without a motive behind it will quickly be forgotten because there is nothing to set it apart from the scores of ones made by the second on Instagram. Be clear of why you are creating the Reel. Have a micro goal insight for it. While all businesses want more audience, sales, and publicity, these are vague and larger overall goals. Be more specific about what you want to achieve through a particular Reel and give your conceptualization of the content a direction. Ask yourself: am I trying to gain more followers? Am I trying to direct audience attention to a particular cause or site? Am I trying to open a conversation about something? Or am I trying to introduce my brand and the people behind it simply? What you decide is the goal will help you access the success roster of the Reel once you publish it.

As Reels are super short, make sure you have an impressive opening. You want to ensure your audience is watching the entirety of the Reel and not just scrolling past it. How you open your Reel and what follows after that matters. So does what you want your content to be about. You may consider:

These will help you create a brand image without taking away from the story. You mustnt deviate from the story arc you have set for your Reel yourself. Some famous story arcs used successfully by brands in their marketing techniques include:

When creating your story arc, keep in mind that social communication sells best on Instagram. Think communication and dialogue rather than advertising and making sales, and you will come up with the best ideas of making great Reels for your marketing needs.

Whether you use the original soundtrack or mix it with another background score or use a piece of entirely different background music, screen if you have used the right audio for your Reel. It certainly helps if you are using trending music. Still, it can backfire if your content and audio do not fit each other well. Consider what you are saying in your Reel and the mood it needs when you choose your background score.

Every brand has its persona, values, ethics, and business choices. Keep in mind that this account is your brands voice. Think of what Reel you would make as if your business is the person behind the creation. Trust your guts to experiment with different content types and in-built add-on features and use analytical tools to gauge the success and failure of the choices you have made in creating the Reel. Most importantly, remain true to who you are as a brand even as you follow the trend.

Incorporate crowd-pulling information like special offers on your products new launches with promos and discounts into your Reel story. Think out of the box for maximum audience attention. Reels can be famous for advertising any business rebates, especially if you want curious IG users to try out what you sell. Although hard selling is not a great idea on Instagram in any content, the announcement of such offers can bring more excellent audience traction to the Reel. And further, get that traffic or explore your other content, thus significantly boosting the engagement rate on your account overall.

Get influencers to feature your product or brand in their Reels. Influencers can bring your brand trust and recognition from potential clients and partners, given the vast active follower base they already have. You have a budget to invest in an influencer marketing partner with someone who shares your core values and understands the results required of the brand. Influencers usually have absolute freedom over how they create their content and how they wish to present you, and hence it is essential that you screen for influencers who create content in keeping with your ethics. If you are a green company that makes biodegradable straws, it can backfire on your overall marketing needs to employ a specific influencer. For instance, it can be a person who uses plastic cups in other Reels, even if the Reel they make using or referencing your straws turn out to be a trendy one.

Reels are searchable. Moreover, your targeted audience is more likely to stumble on your Reels when they run a keyword search for content. As with any other type of IG content, be sure to use relevant primary and secondary keywords as hashtags and in your descriptive captions. Reaching the right audience is vital for the overall success of your marketing campaigns, so keep this in mind when you choose the keywords to accompany your Reel when you publish it. The right choice of words accompanying the Reel can go a long way in finding the proper responses for the Reel.

If you want your engagement rate to catapult organically, all you need to do is ask for it directly from your audience. Request your audience to like, share, save or comment. Provide directions to visit the link you have put up in your bio. You can provide incentives for CTAs by organizing giveaways and contests that make a particular action a requirement for eligible participants. You can further reinforce these by creating other IG posts that direct attention to the forthcoming/ ongoing contests and giveaways mentioned in your Reels. Or you could use your Reels to initiate a countdown to such special events. Using a combination of several types of IG posts usually ups your chances of successful campaigning. You can always use your analytics to check what works best for you.

You do not need to think of creating fresh content continually. Consider reshaping, repackaging, and reposting old content or Reel announcements in various avatars to create a series of incredibly engaging Reels. Adapt them to suit the days trends give them popular musical scores. More importantly, promote them on your IG Stories, regular posts, and other social media platforms if you are functional on more than one.

This feature may not be available to you if you havent fulfilled all the necessary steps to set up shop on Instagram and Facebook. However, if you can do so, there is nothing better than giving your viewers a direct shopping experience through your Reels. All you have to do is tag your products in the Reel, and your viewers can tap on it to see its description and price, and if they wish to, they can directly buy it without leaving Instagram. You do not have to create a hard-selling Reel to create product tags. Instead, think of suing fun means to add your products into a story arc. For instance, if you sell jewelry, you can make a dance Reel where the dancer is wearing your jewelry, and they need not pin them to the jewelry or even talk about it. But you can still add your product tag and a befitting caption that draws attention to your merchandise.

Summing Up

Instagram is constantly updating its social media features, and Reels is likely to see several updates and enhancements in the days to come. Keeping in sync with whats new and available in your country can go a long way in helping you smartly incorporate Reels into your marketing campaigns. For now, you will find no quicker and more entertaining form of sharing information, tips, inspiration, and engagement with your audience than Reels on the IG platform. Please make the most of it by daring to experiment, innovate and implement what you feel will set you apart from your competitors. Rest assured, you will see a vast improvement in your marketing campaigns on the platform!

Go here to see the original:
10 Tips for Marketers on How to Use Reels in Your Social Media Marketing Campaign - CelebMix

Is it better to use Quora for marketing?

Quora will be 13 years old in 2022. However, you may have overlooked the fact that it may also be an effective platform for reaching out to your target audience. At any one time, Quora has over 300 million monthly users, and marketers now have a multitude of methods to contact them.

If you want to establish thought leadership, prove your knowledge in your field, or just raise brand recognition, Quora is the place to be. However, much like any other social marketing campaign, youll need a strategy.

Heres how to use Quora to promote your business.

Quora is an information-focused question-and-answer website. From Who would win in a fight between Superman and Captain Marvel? to How to sell on social media, the questions are diverse.

Quora currently has over 400,000 topics, so youre sure to find something fascinating to talk about. Quora, like Reddit, has a lending upvoting system. More individuals will see your comment if more people upvote it. On Quora, you can do the following:

A question-and-answer website might not seem like the most exciting complement to your digital marketing strategy. Quora, on the other side, specialises in organic exposure, reputation enhancement, and even helping you understand more about your viewers. This platform provides you with the following advantages:

Quoras social media marketing is effective. The platform is more than simply another means to connect out to your audience. It also obliges as a road map for what people assume from your business.

Why spend money on expensive consumer studies when Quora can tell you what your consumers want? Question and answer sessions are a great way to learn more about your clients, how they think, and what they require. Furthermore, if youre having trouble writing and need to update your blog, the Qrius marketing strategy can help.

On Quora, you can even follow subjects to observe what your rivals are up to. You can stay relevant by getting ahead of them and aggressively catering to your consumers issues.

Read More:- Real estate in the metaverse is booming. Is it really such a crazy idea?

When you produce extensive responses to audience queries on Quora, youre providing value, which is ideal for this form of marketing. Its vital to remember that the goal of Quora is to answer questions in a meaningful way rather than simply broadcasting an advertisement to as many people as possible. This implies youll have to devote some time to learning the intricacies of this platforms community.

So, where do you begin?

Regardless matter the social media site you use, you should always have a great profile. You cant create a profile for a brand on Quora in most cases; only humans can do so. Youll need to choose who in your firm will be responsible for releasing the results.

Above each response you give on Quora, the first 50 wordsof your profile are displayed as a tagline. Its a good idea to include your company name here so that people can recognise you. Your entire bio can contain clickable links. These links should be utilised sparingly, but they can help users find their way back with your most valuable website information.

Conducting research is one of the most effective methods to utilise Quora for marketing.

Youll be able to see what others in your business are saying, keep track of subjects, and get questions sent directly to your inbox. To begin, put a keyword youd want to follow into Quoras search box.

You can browse a collection of autocompleted subject recommendations provided by Quora. When you go to a topic page, youll notice a sidebar with a list of connected subjects.

To start following a topic, click the Follow button. If you wish to get alerts, ensure sure your email notifications are configured correctly. Go to your Settings page and choose Emails & Notifications from the drop-down menu. Youll be able to choose the frequency and types of Quora emails you get.

Knowing which questions to answer is an important element of understanding how to utilise Quora for marketing. Currently, there are millions of inquiries circulating on the platform. Nevertheless, not all of them will be beneficial to your company.

After all, you want to demonstrate that youre an expert in a particular field.

Typing a term into the query box at the top of the platform and selecting Search is one of the simplest methods to locate related queries. Filter your results to inquiries from the previous month or so once youve compiled a list of questions. To get attention and lend your authoritative voice to wholly new debates, youll want to focus on issues that are currently topical.

Make sure your replies stand out once youve discovered questions that are relevant to your business. Nobody will be impressed with a few words on How to Use Pinterest. A thoughtful answer, complete with links to relevant blog posts, case studies, and data, illustrates your thought leadership.

Remember to express your enthusiasm for the subject and dont be scared to use your brands distinct tone of voice. You could even use Quoras version of emojis if youre attempting to appeal to a younger readership.

Quora is a social media platform as well as a search engine. That implies you must interact with it in a social manner. Dont overlook the value of communicating with prospective leads and consumers while learning how to utilise Quora for marketing.

Quora, like most social media platforms, allows users to engage with one another directly. This is a fantastic approach for companies to improve their consumer interactions. You could even discover that people are asking questions about your product or organisation on Quora.

Conclusion:

Quora may be an effective approach to drive passive traffic to your site. If you have a website to advertise your business, it may be a strong tool. If you havent already begun utilising Quora to advertise your website, now is the time to do so. However, how you utilise it has a big impact. Make sure your account is full and professional, browse through the conversations to get a sense of hot issues in your sector, engage with others, and post your answers on other social networking sites to get the most out of Quora. Keep the preceding things in mind and go to work.

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How Quora Proves to Be the Best Online Marketing Strategy? - Qrius

CANTON, Ohio (News Talk 1480 WHBC) $125,000 in funding was recently awarded to 16 different Stark County arts organzations through this round of the Cultural Tourism Grant program.

A maximum $20,000 grant went to the Canton Museum of Arts Summer Exhibition program.

Other recipients were the Canton Greek Fest, Massillon Museum and En-Rich-Ment.

One-sixth of the county motel bed tax revenue goes for these grants.

The following organizations, communities, and businesses received Cultural Tourism Grants:

720 Market | April-June 720 Markets$3,500 Northeast Ohio marketing to attract a new audience to attend events at Arrowhead Golf & Event Center, North Canton City Square, and Kent State University at Stark.

Alliance Area Preservation Society/Haines Home | Downtown Alliance Art and Music Festival Series$2,000 Mainstage entertainment at Historic Main Street Art and Music Festival on July 23 and Duck, Duck Downtown Fall Festival on October 8.

Canton Ballet | Snow White$2,000 Out-of-county promotion of April 23 production of Snow White via mobile marketing.

Canton Greek Fest | 2022 Canton Greek Fest$7,000 Promotion of festival to northeast Ohio audience via television advertising.

Canton Museum of Art | Summer & Fall 2022 Exhibition Season$20,000 | Summer Exhibitions Northeast Ohio promotion of summer exhibitions via digital, social, and television advertising.$14,000 | Fall Exhibitions Northeast Ohio promotion of Fall exhibitions via digital, social, and television advertising.

Canton Palace Theatre | Concert Movie Experience, Anime Film Fest, and Centennial Plaza Movie Series.$3,370 | Concert Movie Experience Increase northeast Ohio digital marketing for April 16th Purple Rain Concert Movie Experience.$5,000 | Centennial Plaza Movie Series Increase northeast Ohio digital and social marketing for free summer movie series in Centennial Plaza.$10,000 | Anime Film Fest Increase northeast Ohio and niche marketing efforts for Anime Fest. Increase speaker panel and vendor footprint to grow event attendance for July event.

Canton Regional Chamber of Commerce | Pro Football Hall of Fame Enshrinement Festival Civic Center Events & Grand Parade$15,500 Increased television and digital advertising for the Grand Parade, Fashion Show Luncheon, Enshrinees Gold Jacket Ceremony, and Enshrinees Roundtable. Create new, enhanced guest experiences and performances.

Canton Symphony Orchestra | Spring MasterWorks Season$13,200 Expanded northeast Ohio marketing for five classical music performances between March 5 to June 25.

EN-RICH-MENT | Second Annual African American Arts Festival$6,200 Increase new audience and Northeast Ohio attendance with new digital, print and radio advertising.

Hartville MarketPlace & Flea Market | Fall Arts & Craft Show$1,775 Addition of mainstage entertainment to expand the audience and attendance at September event.

Massillon Museum | A Celebration of Nationally-Renown Native American Art and Artists$9,314 Northeast Ohio digital, social, print advertising and enhanced programming for the NEA Big Read in partnership with complimentary Museum exhibitions.

Mother Angelica Museum | National Syndicated Radio Advertising$3,100 National advertising campaign on SonRise Morning Show that is syndicated on 380 stations and 40 states to encourage visitation to Mother Angelica Museum in Canton.

Sing Stark | Vox Audio Presents Legends$2,250 Increased northeast Ohio marketing for Vox Audio April 9 performance Legends.

Spring Hill Historic Home | Spring Hills Underground Railroad Experience$1,255 New mediums of advertising, including digital, print, and social audiences for the June 25 event.

The Wilderness Center | Nature Fest Artists Market$4,500 Increased and new northeast Ohio advertising for June 4-5 Nature Fest Artists Market and live music.

TNT Marketing LLC | Canal Fulton Summer Concert Series$1,000 Social media advertising to promote the new Summer Concert Series in St. Helena Heritage Park from June 3 to September

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16 Stark Arts Organizations Receive Grants - News-Talk 1480 WHBC - whbc.com