Mediaboss Marketing

If normal SEO is austere classical music, social media algorithms are drunk jazz on a Saturday Nightyou never know whats coming next. The guys talk through how to play nice with The Algos and then share the next two picks for your marketing dream team.

Social media algorithms have more changes than a Thelonious Monk composition, which kinda sucks when youre just trying to get your content promoted by these fickle, two-timing, nutty formulas. Gyi and Conrad give their take on whether you really need to fight the rhythm or just go with the flow while making content that people actually like. Good idea, right? We think so too.

Later, its time for the guys next picks for your in-house marketing dream team. Conrad goes for the advertising machinethe statistics-loving, data-driven person who helps you make well-informed decisions for your business. Then Gyi goes with the perennially essential intake manager. Intake is everything, and lawyers need to understand why. Tune in for Gyis insights on what an intake manager can do for your team.

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Playing With the Social Media Algorithm || Drafting Your Marketing ... - Legal Talk Network

Global socially-led creative agency We Are Social has promoted its CEO of Singapore, Christina Chong (pictured left), to the position of CEO, Southeast Asia, with a remit to develop the agencys presence in the region and to build out new innovative offerings both locally and globally.

Chong, who joined We Are Social in 2016, will continue to oversee the agencys Singapore office, which has a team of 90 people, and which works with brands such as Samsung, Bandai Namco, Netflix, and Amazon.

She will now also be tasked with leading growth efforts in the Southeast Asia market, which is maturing at a rapid pace, according to the agency.

In her new role, Chong will report to Chris Adamson, We Are Socials global chief operating officer, and will continue to be based in Singapore.

Don't miss:We Are Social levels up with dedicated gaming and esports arm

With Singapore already being a key hub for innovation at We Are Social, Chong will also be looking to further enhance its virtual influencer creation and specialist production capabilities, extending its AI product offering, and developing XR (extended reality) products targeted specifically at brands in the media, fashion and luxury spaces.

Chong will also continue to oversee Kobe Singapore - an influencer agency acquired by We Are Social in 2022. She will work with Kobes local leadership to deliver influencer marketing strategies leveraging Kobes patented AI technology.

Before joining We Are Social, Chong was the managing director at Bates, CHI & Partners. She has held various senior positions at Bartle Bogle Hegarty Asia Pacific, as well as Ogilvy & Mather.

Southeast Asia represents a real growth opportunity. It has a huge concentration of progressive and ambitious clients, a rapidly growing consumer base, and rising digital adoption," said Chong. "My role is to capitalise upon these elements with a two-fold strategy. We will continue to deliver creative and effective social media campaigns for clients, but also to develop innovative social offerings both for this increasingly digital savvy market, and for clients all over the world, she continued.

Adding on, Nathan McDonald, co-founder, and group chief executive and We Are Social noted that Chong has had "amazing success" since she joined We Are Social. "Southeast Asia is a vital market for us, as one of the fastest growing regions in the world, with forecasts for huge growth in consumerism and digital adoption - theres a lot of untapped opportunity. Were excited to see how Chong can take our presence in Southeast Asia and our innovation offering to the next level.

Recently,We Are Social acquiredHong Kongs above-the-line agency Metta Communications, to create an integrated creative offering for clients in Hong Kong.

Under its new ownership, Metta Communications has been rebranded to Metta/We Are Social. The agencywill work alongside We Are Socials existing team in Hong Kong, witha team of 25 who collaborate to meet client demands for best-in-class creativity coupled with social media expertise.

Related articles:We Are Social opens office in Hong KongWe Are Social ventures into Middle East and Africa with Socialize acquisitionWe Are Social acquires Metta Communications in Hong Kong

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Creative agency We Are Social names new CEO of Southeast Asia - Marketing Interactive

TikTok has launched a new report which looks at the influence of gaming culture in the app, and the key trends that are driving engagement among TikToks gaming community.

And with gaming content driving trillions of views in the app each year, its a massive element, which makes it worth digging into, in order to understand how the discussion dictates broader in-app trends, and what that could mean for your campaigns.

You can download the 7-page Whats Next: Gaming Trend Report here, but in this post, well look at some of the key notes.

First off, the report looks at the key elements that drive engagement with gaming content in the app, and how brands can tap into these to maximize their promotions.

TikTok then provides examples of each of these principles in action, including notes on how they drive engagement, and related hashtags.

The report also includes actionable tips on each aspect, and how you can apply them in your own TikTok clips.

Theres not a heap of in-depth analysis and insight, but the broader notes provide some valuable perspective on key gaming trends, and how they apply to associated marketing efforts.

And as noted, gaming is indeed a key culture driver in the app.

Earlier this year, TikTok held its inaugural 30 Days of Gaming event, in which it highlighted some of the top gaming creators and communities in the app, and with over 3 trillion views of gaming related content in the app in 2022 alone, theres clearly big demand, and big opportunity for gaming-related marketers.

Gaming is arguably the biggest cultural influence online, with most of the best-known creators associated, in some way, with gaming worlds. Gaming content often helps these stars bridge their younger audiences to their older cohort, which is why gaming plays such a key role in mapping the broader online landscape, and why all brands should be monitoring the development of gaming trends and culture, and considering where they might fit.

Which is why this report is particularly valuable, providing insights to help marketers understand the space, and how it plays into the TikTok experience.

You can download TikToks full Whats Next Gaming Trend Report here, while you can also check out TikToks dedicated gaming site.

Read more here:
TikTok Publishes New Report on Key Gaming Content Trends - Social Media Today

AMY SYNNOTT APPOINTED AS CHIEF CONTENT OFFICER

NEW YORK , July 13, 2023 /PRNewswire/ --Cosmetic Executive Women, Inc. (CEW), the premier organization for beauty industry professionals, is pleased to announce the appointment of Amy Synnott as the Chief Content Officer. In her new role, Amy will spearhead the development and implementation of an engaging B2B content strategy across all facets of the organization, including digital, social, marketing, membership, development, and events. With her extensive experience and exceptional leadership, Amy will effectively communicate CEW's vision and mission to a global membership base.

Amy has previously held positions as Executive Editor of Elle, Harper's Bazaar , and InStyle, where she also served as the brand's Beauty Director for many years . Over the course of her 25+ year career in media, Amy oversaw high concept creative collaborations with some of the most legendary artists, musicians, actors, politicians, and activists of our time. Her expertise and dedication also earned her several prestigious accolades, including an ASME award nomination, three MIN award nominations and the Fragrance Foundation's annual Editorial Excellence in Fragrance Coverage award.

Over the years, Amy has served as a frequent on-air expert for The Today Show, Good Morning America, CNN, ABC News, CBS News, Entertainment Tonight and other outlets. Her writing has appeared in The New York Times , Vogue, CNN, Harper's Bazaar, New York Magazine, Elle, Oprah, and InStyle .

Commenting on the appointment, CEW President Carlotta Jacobson said, "We are thrilled to welcome Amy to the team. Her proven track record of success, innovative thinking, and deep understanding of the beauty industry make her the perfect fit. With Amy leading our content strategy, we will further cement CEW as the go-to resource for beauty industry professionals."

"I am honored to take on the role of Chief Content Officer for CEW," Amy said of joining the team at CEW. "This organization has a long-standing reputation for excellence in the beauty industry, and I am excited to contribute to its continued success. I look forward to developing a content strategy that educates, inspires, and connects our members on a global scale."

About CEW:

Cosmetic Executive Women (CEW) is an international organization of 9,000+ thought leaders, trendsetters, and rising stars in the beauty industry with diverse backgrounds at leading brands, indies, retailers, fragrance houses, media outlets, and suppliers.Our goal is to deliver inspiration, information via always-on programming and content that connects the beauty industry.

View original content to download multimedia: https://www.prnewswire.com/news-releases/cosmetic-executive-women-cew-strengthens-content-strategy-with-seasoned-editor-301876224.html

SOURCE Cosmetic Executive Women

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Cosmetic Executive Women (CEW) Strengthens Content Strategy ... - InvestorsObserver

With $9.15 billion in US ad spending going to out of home (OOH) advertising this year (up 7% from last year) and an increasing portion of that spending going to digital (31.4% this year, rising to 40.4% by 2027), per our forecast, advertisers should be innovating on this somewhat traditional format. Here are three unique OOH ad activations.

1. EV charging stations supercharge OOH

With digital screens and a captive audience, electric vehicle (EV) charging stations make the perfect opportunity for digital OOH (DOOH) innovation.

Why it matters: Since many of these EV charging stations are in retail centers, the connected screens offer a massive retail media opportunity. Retail media display advertising is rapidly growing, and in-store (or OOH) activations are still maturing. Keep an eye on EV charging stations and on partnerships that connect retailer data with untapped advertising opportunities.

2. Transportation ads that lash out

Maybelline ads across buses and trains in London went viral last weekend for their blink-and-youll-miss-it creativity. As the vehicles pass beneath a colossal 3D mascara wand, their eyelashes receive a gentle brush.

Why it matters: Maybelline took the very traditional format of transportation ads and found an innovative way to turn DOOH advertising into organic viral posts, meaning the activation not only served London Underground riders but also social media consumers.

3. AI ad activations bite back

McDonalds, Burger King, and Subway have all created billboards written by ChatGPT that capitalize on the AI craze.

Why it matters: These traditional OOH ads didnt need expensive tech to innovate on a classic format. They were able to leverage ChatGPTs free, buzzy tech to emphasize brand identity. And like Maybellines OOH campaign, the billboards resulted in viral posts that turned the OOH ads into organic social marketing.

This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

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3 innovative OOH ad activations and what you can learn from them - Insider Intelligence