Mediaboss Marketing

When the pandemic flipped the world upside down two years ago, working women were among the most negatively affected. Today, they're part of a new class of entrepreneurs who are changing the small-business industry with their pursuit of social media and unique quarantine hobbies turned careers.

One in four women considered leaving the workforce or downshifting their careers in the pandemic, compared to one in five men, the management-consulting firm McKinsey reported. Additionally, between February and August, mothers of children 12 years or younger lost 2.2 million jobs compared to 870,000 jobs lost by fathers, the think tank Brookings said. Lastly, women felt more exhausted, burned out, and under pressure than their male colleagues, a 2020 Women in the Workplace study by McKinsey found.

But many of these women turned despair into determination by launching their own businesses. Almost half of the people who launched companies in 2020 were women, up from 27% in previous years, found a survey of about 1,500 entrepreneurs by the human-resources platform Gusto.

"The pandemic shook up what seemed like a safe route for most people," said Meredith Meyer Grelli, an entrepreneurship professor at Carnegie Mellon. "If the thing you thought was certain your job no longer looks safe, the jump that looked like such a big risk doesn't seem so big anymore."

What's more, when we masked up, stood 6 feet apart, and closed our doors to the world, we also opened our phones. Social-media usage increased by 61% during the first wave of the pandemic, found a study by Kantar, a media-trend research platform. Women were among the entrepreneurs to tap that surge, creating businesses with little more than a passion, smartphone, and social-media account. For example, as of August, more than 53% of TikTok creators were women.

Insider found 10 women who launched companies in the pandemic to get their best tips for going viral and growing a business using social media.

See the rest here:
How to Go Viral and Start a Business on Social Media - Business Insider

Congress on social media overdrive in poll-bound states. The Congress is on an overdrive in the election-bound states and its social media campaign has begun with the party's team setting up control rooms in Punjab, Uttarakhand, Uttar Pradesh, Goa, and Manipur.

The team constituted for each state has already moved to the respective state capitals and have started focusing on the work, trying to be ahead in the social media campaign of the party.

Chairman of the parties social media department Rohan Gupta said: "Our campaign is handled by the party volunteers and we have not outsourced it. We are way ahead of other parties including the BJP and the AAP."

The work will percolate from the state to the district and assembly levels and the party is making videos trending hashtags as #punjabchangasi, #uttrakhandmangejawab and such others. The teams have set up dedicated websites to highlight the Congress manifesto and get feedback from the public.

The social media department has trained office-bearers in the states at the booth level and armed them with the latest techniques. It will also focus on countering any misinformation campaign on the social media at the source itself to curb its spread.

The party has specially designed campaigns and live streaming of big programmes and speeches and press conferences of the party bigwigs like Rahul Gandhi and Priyanka Gandhi which is getting good traction and also the people are interacting with the social media volunteers.

The Congress had launched a 'Join Congress Social Media' campaign after which two lakh online 'warriors' have registered themselves.

"We all know that the government is scared of social media. Those who are against the government are anti-nationals. Through this, we are going to give the youth and the people of the country a platform to raise their voice," Gupta said.

The Congress is out of power in all the states except Punjab and the main rival is the BJP which is ruling the other states.

The Congress started the social media campaign late but picked up gradually and now has full fledged social media teams in the states. It plans to make the teams dynamic at the assembly and booth levels.

After PM Modi's account was compromised, #Hacked began trending in India. As per the screenshots shared on Twitter by several users, tweets were put out from PM Modi's account claiming "India has officially adopted bitcoin as legal tender"...

See original here:
Congress on social media overdrive in poll-bound states - ETBrandEquity.com

Over the last two decades, real estate has evolved greatly. With the advances in technology, it has become easier to close deals without going through as much hassle. The changes have opened the real estate industry to more people as they realize its potential.

This has shifted the highly competitive market as more real estate agents join the space. In a constantly evolving industry, success has become dependent on your ability to stay ahead of the trends and meet your customersgoals.

The Amazon Group with CENTURY 21 Tenace Realty has established and solidified its spot in the South Florida market. Starting in 1996, The Amazon Group has beenprivileged to witness firsthand the changes in the last two and a half decades. The network and experience they developed over the years enable them to provide the best deals for their customers. Thus far, the group has closed over 400 properties and received awards for Excellence in Quality Service and Performance year-over-year.

According to The Amazon Group, staying true to their mission has helped them climb the ranks. The Amazon Group is guided by its goal of offering a seamless experience to its customers by helping them easily navigate one of their most significant financialinvestments.

Buying or selling a home is a major decision that requires a lot of consideration. The team of Realtors at The Amazon Group has adopted systems that help theircustomers achieve their goals. With a combined 60 years of negotiating and market experience, The Amazon Group works to tirelessly attain their customersgoals.

To ensure properties receive the exposure needed to achieve the best offer, The Amazon Group posts customers listings on hundreds of websites and social media platforms. Pamela is a second-generation Realtor who majored in information technology and marketing. Her mother, Carol Amazon, started selling real estate in 1993. Growing up and watching Carol run The Amazon Group, Pamela developed a passion for real estate from a young age. In 2018 Pamelas two sons Michael & Jeff

Krammer joined the team. Each of them has skills in different sectors and experiences that enable them to leverage innovative strategies to strategically position theircustomers.

The Amazon Group cemented its place in the South Florida real estate market. As they continue to thrive, their goal is to help more people acquire their dream homes and make property selling effortless. They also hope to continue giving back to the local community and encourage others looking to join the industry.

Currently, the group gives back a percentage of their earnings to the community, participates in food drives, and provides clothes among other necessities to the less fortunate. They do all they can to make the communities in which they work every day better.

Published December 12th, 2021

Visit link:
How the Amazon Group is Dominating the South Florida Real Estate Market - Influencive

Snapchat has shared some new insights into the value of AR for advertising, by underlining just how immersive and engaging AR experiences can be, and how Snaps AR tools, in particular, can drive better response.

Snapchat commissioned market research firm Alter Agents to conduct a study of AR immersion, which measured heart rate variability when viewing different types of social content experiences.

As explained by Snap:

When we talk about immersion, were referring to a neurological state based on a persons relative level of attention and emotional connection. When people are highly immersed, they are paying attention, emotionally engaged, and actively committing information to memory. To put it differently, they are in the zone, and the experience is resonating with them on a fundamental level - to the point it can predict future behavior.

Based on this study, Snapchat found that AR experiences are indeed more immersive, with AR process on Snapchat, TikTok, Facebook and Instagram all generating higher immersion scores above the general entertainment mean.

But Snaps AR tools were even more immersive according to the findings, Snapchats AR was measured at 1.7x more immersive than any other app.

Now, some of these measures are variable, based on the methodology and process. Is heart rate variability really the best measure of such, or would eye-tracking and neurological response data provide more indicative measures of actual engagement and mental response?

In this respect, I would say that based on this study, this is one way of suggesting that Snapchats AR tools are highly immersive, and that is worth considering in your process. But how much weight you put into each specific analysis and process will come down to your view on such.

In addition to this, Snapchat also found that AR advertising generated improved consumer response across various elements.

Again, there are some variables to the process, but it does provide some additional food for thought in regards to AR advertising, and with AR glasses on the way, that will become a bigger consideration for more and more brands moving forward.

You can check out Snapchats full AR immersion study here.

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Snapchat Shares New Data on the Marketing Benefits of Immersive AR Experiences - Social Media Today

Alison Brod

Alison Brod Marketing + Communications

With roots in beauty PR, Alison Brod might seem to be an unlikely champion of fast food. But her 30-year-old New York firm, Alison Brod Marketing + Communications, has become known for viral campaigns for fast food and packaged goods.

Beauty where Brod still has a vast client base has been a great training ground for viral marketing, she said. People dont realize how innovative beauty is. Its science-based. Its always harnessed influencers. It sees an enormous number of launches just like fast food.

After promoting the chicken wars for Popeyes in 2020, Brod launched a Piece Offering this year, sending a million chicken nuggets to rival brands and generating a billion impressions. When research indicated customers love iced coffee in winter, the agency created a bread bowl-shaped glove for Panera Bread designed to hold a cold drink. The glove vaulted from social media to the Today show, generating 2.3 billion impressions and causing a spike in the brands coffee subscriptions sales.

Such campaigns break through because theyre grounded in old-fashioned marketing, Brod said. Its easy to come up with a stunt thats shocking. Its much more difficult to drive people to buy, she said.

To shape creative campaigns, Brod and her team use analytics, consumer research, traditional media, influencer relations, and branding. I look to hire social people not social-media people, who are sometimes the least engaged, she said.

Brod shared these insights behind some of her firms campaigns:

Alison Brod Marketing + Communications

Unlike some agencies, Brod makes traditional media channels a strategic part of viral campaigns. In the old days, influencers would pick up on what media covered. Now, its reversed. Once something blows up on social media, mainstream outlets pick it up. We call it hijacking the news.

As a result, ABMC campaigns that launched on social get valuable coverage in still-weighty national media outlets like People, USA Today, and Today. And in what may be the ultimate pop-culture tribute, six ABMC campaigns this year have earned shout-outs from SNL and late-night hosts like Stephen Colbert and Jimmy Kimmel. Seth Meyers and Jimmy Fallon touted Paneras bread glove, for example.

When Kraft Macaroni & Cheese wanted to promote updated natural flavors and colors, ABMC worked with cult ice-cream maker Van Leeuwen to make a mac-and-cheese-flavored ice cream that became a viral sensation and a media smash. Finding the right partner and a product people would crave was critical. More importantly, the social and media frenzy accomplished Krafts messaging aims.

Along with natural, we wanted to remind people about Kraft Mac & Cheese in summer months. It was one of our biggest campaigns in terms of impressions, and we achieved both messaging objectives, which wasnt easy, she says.

Alison Brod Marketing + Communications

After Popeyes ad agency conceived this years We Come in Piece tagline, the brand tapped Brod to promote it. She bought a million chicken nuggets from competitors using gift cards donated to charities to signal an end to the chicken wars. We always aim for a huge, crazy, fun visual, and then figure out how to whittle it into a snackable idea that comes across in a few words, she said.

The campaign hit a bullseye with Popeyes brand fans, who amped it even further. Popeyes is a Southern brand, with New Orleans-Southern hospitality in its DNA. We didnt want rivals to feel bad that we were crushing them. This campaign was the Southern Bless your heart moment, and we knew fans would get it.

Success doesnt always mean a billion impressions, Brod said. To boost Jet-Puffed marshmallows on National Sandwich Day, ABMC brokered a partnership with buzzy sandwich shop Alidoro. The result: A marshmallow-and-prosciutto-on-graham-cracker-bread sandwich that lifted Jet-Puffed into epicurean media and generated social attention among younger foodie influencers. The positive coverage from less-typical outlets delighted the client, Brod said.

This was less about impressions and more about quality, and it generated a lot of brand pride, she said.

Link:
The marketing genius behind popular Popeyes and Burger King social-media stunts reveals the secrets to going viral - News Nation USA