Mediaboss Marketing

In todays world, social media is a powerful tool for businesses of all sizes. However, managing a successful social media campaign can be time-consuming and expensive. Thats why more and more companies are choosing to outsource their social media marketing.

Here are the top four reasons why:

1. LOWER COSTS

Getting someone with experience means fewer resources needed to successfully market your business on social media.

In-house social media teams require expensive equipment, software, and other tools to get the job done. Hiring a social media marketing expert frees you from these requirements. In turn, you can focus more of your resources on your core business.

2. PATCH UP SKILL GAPS IN YOUR ORGANIZATION

If youre a business owner, you know how important it is to stay competitive in todays market. But with so many tasks and responsibilities on your plate, it can be challenging to give social marketing the attention it deserves.

Thats why outsourcing this aspect of your business can be such a valuable solution.

When you outsource social marketing, you can quickly and easily hire the talent you need on an as-needed basis, such as graphic design, ad copywriting, and so on. This allows you to respond to market changes and opportunities quickly without having to go through recruiting, interviewing, and hiring full-time staff.

3. SAVE TIME

With outsourcing, you wont have to spend hours working on your social media marketing strategy. Not to mention onboarding an in-house social media management team can be just as time-consuming.

Between managing your social media accounts, tracking analytics, and creating content, staying on top of all of your social marketing requires a full-time commitment. Outsourcing can relieve some of this pressure as you hire qualified talent to handle your brands social media presence.

4. SCALE YOUR DIGITAL MARKETING

Less time and money spent means more potential to scale up your digital marketing toward a bigger goal.

Youll have a bigger budget for other aspects of your business. Also, freelancers and agencies offer flexible rates that can be scaled based on your needs.

It doesnt matter if youre a small or big company thats trying to reach more customers through social media marketing and generate more income through social media ads.

A specialized agency or freelancer is a great way to get more out of your digital marketing efforts. Skills on demand eliminate the likelihood of going overboard and overpaying employees whose talents dont fully benefit your marketing goals.

HOW TO OUTSOURCE SOCIAL MARKETING EFFECTIVELY

Outsourcing social media marketing can be a great way to save time and resources, but its essential to do it the right way.

Here are some tips for outsourcing social media marketing successfully.

ASK THE RIGHT QUESTIONS

When outsourcing your social marketing, its important to ask the right questions up front.

This will ensure that you find a partner who can deliver results for your business and align with your goals and needs.

Some key questions to consider include:

1. Have they worked with similar businesses before?

If so, can they provide examples of their work and results? Its important to see not only the results they achieved but also how those results were measured.

Look for case studies or other examples of their work that include metrics like engagement rates, reach, and conversions.

2. How will you communicate?

You need to know how often will you meet, find out what is the deliverable schedule, how progress will be reported, what channel will be used to communicate, and who will have the final sign-off on the work.

3. What social media platforms do they specialize in?

What was popular last year may be old news this year. Make sure the agency youre considering is up to date on the latest platforms and trends.

4. What paid tools do you use?

Tools are critical for social media marketers. They help you listen to conversations, track your brands performance, automate tasks, and more.

Ask the social media agency what tools they use so that you can get a sense of their level of expertise and whether or not theyre genuinely invested in helping clients succeed.

5. How will they help you reach your goals using social media marketing?

This is probably the most important question that can tell whether a particular agency has done some research regarding your business in order to come up with a realistic marketing strategy to help your business grow.

CHECK OUT PAST CLIENT REVIEWS

Checking out their past client reviews and testimonials can often provide valuable insights into the quality of their work.

Go over the reviews from businesses in a similar industry. This lets you know whether they can provide content and social marketing strategies tailored to the needs of your audience.

Reviews from clients also reveal an agency or freelancers flexibility and responsiveness to your needs. You want to look for a provider who can consistently deliver high-quality content on schedule and who is willing to work with you to make any necessary adjustments or revisions.

ASK FOR REFERRALS

Friends or colleagues can refer service providers with whom they had a good experience in the past. This is a great way to narrow down your choices.

Your other option is to get referrals from online resources, like social media communities and forums, to find qualified agencies or freelancers.

Get quotes from multiple agencies or freelancers before making a decision. This will allow you to compare prices and services to find the best value for your money.

Also, make sure to ask about any additional costs that may not be included in the quote.

Outsourcing social media marketing for businesses can be a great way to get the most out of your digital marketing strategy. When you partner with an experienced and qualified social media marketing company, they will help you create engaging content that reaches your target audience and drives conversions.

TL;DR: Outsourcing your social media marketing lets you focus on managing your core business operations while leaving the heavy lifting to the experts.

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, & philanthropist |Digital Agency, Inc

Read the original:
4 reasons to outsource social marketing for businesses (and how to do - Fast Company

Tax & accounting firms that highlight their purpose and values while focusing on environmental, social, and governance (ESG) areas may gain an edge in recruiting top talent

A vast majority of people 70% say they define theirpurposethrough their work, according to McKinsey & Co. At the same time, Millennial workers will make up 75%of the workforce by 2025, and they have indicated that they want to work for socially responsibleemployers.

The combination of these facts is driving the majority of employers to identify and communicate its purpose and values and also focus on environmental, social, and governance (ESG) areas in addition to generating revenue through their operations.

Adding in the fact that demand for entry level talent within the tax & accounting profession will not meet demand over the next few years intensifies the need for accounting employers to differentiate themselves in order to attract the best talent. For example, accounting and business advisory firm Sensiba San Filippo (SSF) and global consulting firm Kearney & Co., have both taken purpose-driven approaches to recruiting and retention, albeit in very different ways. Yet both are examples of firms that are leading with purpose to attract and retain people to propel their firms forward.

SSF took a different approach more than four years ago by getting B-certified, which is a rigorous, third-party certification process that ensures employers demonstrate their commitment to the global movement for an inclusive, equitable, and regenerative economy.

When the firm started to explore it, John Sensiba, the firms managing partner, was attracted to the idea of being a socially responsible firm. We figured it would be a great testament to the good work we were already doing, Sensiba explains. And the rigor in their certification process would help us establish some stretch goals ultimately to make us and our communities better.

The firm increasingly has seen the benefits of the B-certification on its talent processes and culture. Notably, Sensiba attributes the firms low turnover, which is less than half of the industry average, to the firms B-certification.

Sholly Nicholson, director of Human Resources at SSF, outlines the full scope of the B-certifications benefits on recruiting, which include:

No matter what the tactics are, the need to ensure that accounting and consulting firms are bringing in like-minded, value-aligned candidates is a necessity, especially amid the current labor shortage.

Kearney & Co. sought to lead with purpose at the first stage of its recruitment process while experimenting with hosting virtual sessions to widen its candidate pool even before the pandemic.

To create an emotional connection with the prospective candidate, the firm began asking questions of each prospective candidate about what they wanted out of an employer. Stephen Parker, the firms chief Human Resources officer, explains that asking such questions as What else matters to you? resonated well.

Kearneycontinues to prioritizepurpose and meaning to engage candidates through the recruitment process because the firm has seen consistent success when hiring existing employees. The firm desired to meet team members where they were based on their life stage with the understanding that what a team member wants out of their job evolves over time. The open dialogue allowed for more transparent conversations about career growth, opportunities, and career development. The firm also benefitted from increased retention.

As the firm leaned into the peoples need to connect, it deepened the emotional connection with prospective hires. During the pandemic, we were able to double-down on virtual, and we found that focusing on purpose was a good companion, Parker states.

This new approach was both efficient and effective, and the firm soon found that the virtual-plus-meaning approach allowed it to be more efficient with recruiting resources. Indeed, the firm soon discovered that it could hold more events at an increased number of schools.

This process also allowed the firm to innovate its outreach by targeting expert groups and societies at more schools. The firm also embedded this approach in its social marketing engagement with students at schools that the firm had not prioritized with the on-campus experience before the pandemic.

The result had a positive impact on the diversity of its pool of candidates while building a stronger connection earlier in the relationship-building process with prospective lawyers.

The rest is here:
How to use "purpose" to gain an edge in attracting accounting talent - Thomson Reuters

The advertising industry is changing. With the phasing out of third-party cookies, the ability for global iOS users to opt out of app tracking, and the rapid shift from social media to social entertainment, 2022 is being defined by brands transforming their marketing strategies to prioritize organic content.

Its no secret that the digital media landscape is undergoing its biggest evolution since its inception. Last year, TikTok surpassed Google as the most popular website on the internet, causing many traditional social channels to begin prioritizing short-form video over static content.

In the early months of 2022, brands began building their video strategies by looking to creators for partnerships and inspiration. Creators have built their careers around entertainment, and the content pillars and trends that guide short-form video channels are influenced by them.

Creator partnerships are proving to be the most effective way for brands to maximize their advertising ROI in social entertainment. In this report, Dash Hudson delivers industry-leading insights into the relationships between companies and creators, including:

Emerging innovations from the worlds most important brands, including the monetization of creators and the rise of virtual influencers

The most important KPIs and performance benchmarks to help brands measure the impact of every influencer and creator relationship

A spotlight on the media, retail, beauty and fashion industries, with case studies from Hulu, Mecca Max, Christopher Kane, Instacart and more

Marketers looking for sustained growth in the wake of the changes to targeted advertising are planning for entertainment-driven social strategies moving forward, and it all starts here with Dash Hudsons Content Creator Marketing Report.

Download the report for free.

Read the original here:
Creator Marketing: Everything You Need To Know About The Next Era Of Influencers - The Drum

June 16, 2022

by Pete Rosenbery

CARBONDALE, Ill. Hong Cheng, dean and professor in the School of Communication at Loyola University Chicago, will be the dean of the College of Arts and Media (CAM) at Southern Illinois University Carbondale. Cheng will begin his duties at SIU on July 1.

Cheng, a scholar of international communication and mass media, has been at Loyola since 2019. Prior to that, he was director and professor of the Richard T. Robertson School of Media and Culture at Virginia Commonwealth University, beginning in 2013.

SIUs excellent reputation was attractive

Cheng said he is excited by the opportunities and potential for the new college, which was launched July 1, 2021. Cheng noted that he has been familiar with the programs within the college for years and looks forward to helping shape its future.

My goal for the college is to make it a mission-driven, distinctive and recognized national and international leader in arts and media education, research and creative work, he said. With its commitment to diversity, inclusion, equity and accessibility, as well as public good, and through innovation and collaboration, the college will foster technologically proficient, culturally competent and socially responsible artists, designers, scholars, storytellers and leaders, who will thrive in the 21st-century global market and in the age of artificial intelligence.

The college consists of six academic units in both undergraduate and graduate levels: the School of Architecture, School of Art and Design, School of Journalism and Advertising, School of Media Arts, School of Music, and the School of Theater and Dance. The college boasts a range of nationally accredited and internationally recognized programs, composed of a diverse faculty of respected scholars and award-winning creative professionals.

Impressive academic, scholarly background

Meera Komarraju, SIUs provost and vice chancellor for academic affairs, said people who met with Cheng noted his academic and administrative experience.

Dr. Cheng has an impressive record as a professor, scholar and leader, and he has extensive international experience, Komarraju said. He will play an important role as the university implements its new strategic plan, Imagine 2030, which includes pillars addressing student success and engagement, innovation in research and creative activity, as well as diversity, equity and inclusion.

Cheng said he believes his extensive and progressive experiences as a faculty member and administrator will well translate into his leadership and service for the college, along with helping him fully understand the needs of CAM students, faculty and staff, and effectively support their initiatives and endeavors. That includes his experiences in diversity and inclusion, interdisciplinary collaboration, and global and local engagement.

He said he is especially thrilled by the colleges plan for shaping its identity, developing innovative interdisciplinary academic and research activities, and reaching out to alumni and other constituencies.

To me, SIUs launch of this newly organized college is a visionary and smart move, which has brought together creative fields and has established a model for interdisciplinary education, Cheng said. I believe the newly organized CAM promises ample opportunities for both the college and all its schools and has enormous potential for regional, national and international recognition.

Varied international experience

Cheng earned his doctorate in mass communications from Pennsylvania State University and a masters degree in international journalism from Shanghai International Studies University. His experience also includes professor in the E.W. Scripps School of Journalism at Ohio University and associate professor of the Slane College of Communications and Fine Arts at Bradley University.

His research interests are international communication, cross-cultural advertising and global social marketing. He is associate editor of Journalism & Mass Communication Quarterly and a former associate editor of the Asian Journal of Communication. He is a co-author of Becoming a Media Savvy Student and has edited or co-edited several other books.

Visit link:
SIU names new dean for the College of Arts and Media - SIU News

June 17, 2022

Video available at: https://youtu.be/6IpEO0-HPEk

New Funding Included for Anti-Discrimination Legal Services; Family Acceptance Programs for LGBTQ+ Youth; Transgender, Gender Non-Conforming, and Non-Binary (TGNC/NB)-led Nonprofits; and Social Services Towards LGBTQ+ Youth HomelessnessInvestments Developed as Result of Mayoral Roundtables Led by Transgender People of Color and LGBTQ+ Community

NEW YORK New York City Mayor Eric Adams, the Mayors Office of Equitys Unity Project, and the New York City Department of Youth & Community Development (DYCD) today announced an investment of nearly $6.7 million to provide new and expanded services for the LGBTQ+ community. These new services provide wide-ranging support that include first-of-its-kind funding for capacity building of transgender and gender non-conforming (TGNC)/non-binary (NB)-led nonprofits, legal services, and support for homeless youth.

The investments demonstrate the interagency coordination between the Office of Equitys Unity Project, DYCD, the New York City Department of Consumer and Workforce Protection (DCWP), the New York City Department of Health and Mental Hygiene (DOHMH), the New York City Department of Social Services (DSS), and the Mayors Office of Criminal Justice (MOCJ) to address gaps and expand services for LGBTQ+ New Yorkers. With these new investments, New York City honors and strengthens its legacy as the home of Stonewall and the birthplace of the LGBTQ+ rights movement.

These new investments that we are unveiling today, which weve been working to develop for months with community stakeholders, sends a clear message to our LGBTQ+ family that New York City hears you, sees you, and embraces you, said Mayor Adams. As the home of Stonewall and the birthplace of the LGBTQ+ rights movement, New York City has an obligation to continue to lead the way, and we are doing just that with robust community investments and new programming. Pride is more than a celebration, it is a call to action. We are proud to invest nearly $6.7 million to support our LGBTQ+ youth, to put real dollars into transgender, gender nonconforming, and non-binary focused nonprofits, and to take a critical step forward to creating a more equitable New York City. Thanks to everyone who participated in our LGBTQ+ and transgender people of color roundtables, helping to inform the substance of this important initiative. Led by our Office of Equity and leadership across our administration, City Hall will continue to champion and support New Yorkers of every identity.

Pride is a time for LGBTQ+ New Yorkers to celebrate who they are, their hard-won victories, and their extraordinary resilience and brilliance. During Pride and every other month, New York City remains committed to ensuring LGBTQ+ New Yorkers are safe, healthy, and supported while fulfilling its historic legacy. The $6.7 million package announced today was developed partly after conversations between Mayor Adams and the administration-led roundtables at City Hall alongside LGBTQ+ and transgender people of color.

Todays announcement demonstrates how we continue to center equity across city government, saidDeputy Mayor for Strategic Initiatives Sheena Wright. These new and expanded programs led and supported across seven city agencies and offices will invest in organizations that understand theimportance ofcommunity while supporting and empowering LGBTQ+ New Yorkers.

Todays investment in expanded services for our LGBTQ+ community means creating spaces where people are more seen, understood and served, said Deputy Mayor for Health and Human Services Anne Williams-Isom. Investments like these, permeated with equity and inclusion, mean an improved quality of life -- for everyone.

The Office of Equity is proud to partner with our city agencies to develop and fund solutions that directly tackle disparities we know are impacting our LGBTQ+ community, saidMayors Office of Equity Commissioner Sideya Sherman. Our work doesnt stop here. Through the NYC Unity Project, we will continue to build and strengthen our citys work to support and serve this community and ensure we are advancing equity across city programs and policies.

Protecting and promoting the physical and mental health of New York City means building a healthcare system and ensuring health and social services are tailored to the needs of individuals and communities with unique needs, said Health Commissioner Dr. Ashwin Vasan. These investments will promote a system of care and supports for LGBTQ+ New Yorkers that guarantees dignity, respect, sensitivity, and high quality of care, in ways that for too long have not been protected.

To experience homelessness, especially as a LGBTQ+ youth, compounds numerous stressors that can be challenging to overcome, said DCWP Commissioner Vilda Vera Mayuga. By arming these youth with tools to improve their financial stability, they will be more empowered in all aspects of their lives and be more prepared to avoid homelessness in the future.

This unprecedented investment in LGBTQ+ New Yorkers is particularly impactful on the lives of youth and young adults who face a significant number of obstacles in findingemploymentand a safe, welcoming environment to stay, saidincoming DYCD Commissioner Keith Howard. DYCD is proud to team up with oursister agenciesand community partners to connect young people to critical support servicesdrop-in centers, financial literacy, and employment opportunitiesand to provide capacity building support to organizations that serve the transgender, gender non-confirming, and non-binary communities.

This investment represents a commitment to a safer and fair city for all New Yorkers through an expansion of services for our LGBTQ+ community, said Deanna Logan, director, Mayors Office of Criminal Justice. Todays announcement is the continued realization of Mayor Adams promise to support New York Citys vulnerable communities, especially those impacted by hate and discrimination.

It is critical that we support our homeless and most vulnerable LGBTQ+ neighbors thats why the Department of Social Services is proud to support Mayor Adams historic investment inLGBTQ+ services and supports," saidDSS Commissioner Gary P. Jenkins. In the midst of these ongoing attacks across the country against the LGBTQ+ community, the $6.7 million investment says loudly and proudly that New York City will once again lead the nation in efforts to serve and protect LGBTQ+ individuals and that New York, the birthplace of the LGBTQ+ movement, will remain a beacon for freedom and equality."

New York City would not be the place it is without its vibrant, diverse LGBTQ+ community, said Ronald Porcelli, senior policy advisor, NYC Unity Project. As the home of Stonewall, New York City continues to lead the nation in LGBTQ+ rights and policy. These investments ensure the NYC Unity Project can expand its innovative, interagency programs to support and empower the NYC LGBTQ+ community.

The Peer Navigation and Financial Literacy Programs for Runaway and Homeless Youth (RHY) were prioritized as necessary interventions by young people through our recent Youth Homelessness Demonstration Program planning efforts, said Cole Giannone, senior advisor for youth homelessness to Deputy Mayor for Health and Human Services Anne Williams-Isom. These new programs will both provide employment to young people who experienced homelessness help their peers navigate their experiences and provide historic infrastructure within our eight RHY drop-in centers. Investments to address youth homelessness inherently support LGBTQ+ youth given their overrepresentation in the population and we are very excited to launch these initiatives in partnership with the community.

Funding will support:

Culturally Competent Civil-Legal Services for LGBTQ+ Community ($1 million)

Family Acceptance of LGBTQ+ Youth ($1.5 million)

Peer Navigators and Financial Literacy for Runaway and Homeless Youth ($3 million)

TGNC/NB-Led Non-Profit Capacity Building Innovation Grants ($183,500)

Faith-Based Healing Initiative for LGBTQ+ New Yorkers Who Have Experienced Religious Hate ($350,000)

HIV and Sexual Health Services and Programming ($400,000)

LGBTQ+ Health Care Bill of Rights and DOHMH Transgender Health Booklets (150K)

We at Destination Tomorrow are excited about the mayor's over $6 million investment in the LGBTQ community, said Sean Ebony Coleman, founder and executive director, Destination Tomorrow. This commitment, which focuses on the most vulnerable, is an important first step towards equity. We are also delighted that the mayor chose our Bronx center as the location for his announcement as this highlights the fact that many LGBTQ folks live, work and thrive here in the outer boroughs, and that we are in need of support and resources too.

The mayor is continuing to champion the rights of LGBTQI+ in New York City and accelerating the march towards full equality, said Rev. Dr. Vanessa M. Brown, Rivers of Living Water Ministries. It is important that we in the faith community take seriously the healing of inherited traumas from our religious traditions and our families. We must make every effort to support our LGBTQI+ youth and families.

We are thrilled to see the mayor's office make this very targeted and intentional investment in our community, said Elisa Crespo, executive director, The NEW Pride Agenda. This is the result of advocates expressing their concerns and government hearing the calls and taking action. This new funding will support organizations who serve the LGBTQ community, particularly trans-led organizations who have bore the brunt of inequitable funding for far too long. We look forward to working together with the mayor's team to continue advancing our communities priorities.

"I'm extremely happy to see over $6 million in new funding has been allocated by Mayor Adams for programs that will benefit our LGBTQ community, said Carmen Neely, president, Harlem SGL-LGBTQ Center. This clearly shows the mayor has our community in his heart, that he cares and is invested in our well-being, which is right in line with his long record of helping our LGBTQ community.

Stonewall CDC applauds the adoption of the new budget and the mayors investment in our community. We look forward to working together to address the critical issues impacting New York Citys LGBTQ+ older adults, said Sayief Leshaw, program director, Stonewall Community Development Corporation.

Equity must be transformational and radical, it must prioritize those communities historically erased and stigmatized for it to have true impact, said Kiara St. James, co-founder and executive director, New York Transgender Advocacy Group.

Which is what Mayor Eric Adams culturally-competent civil-legal services is intentional in addressing through a wholistic and nuanced lens. It is a new day! A new era! In NYC!

Callen-Lorde is heartened to see that Mayor Adams is responding to the needs of New York Citys LGBTQ communities by committing $6 million to various legal, social service and health programs, said Jonathan Santos-Ramos, senior director of organizational planning and sustainability, Callen-Lorde. While there are many more needs to be met, we are especially optimistic that these investments will be focused in our BIPOC communities and will serve TGNB New Yorkers, runaway and homeless youth and others who historically have been marginalized. Callen-Lorde is a community health center, but we know that holistic health and well-being rely as much upon full access to competent and quality health care as it does on a government and society that values, supports and protects those so often underserved. We applaud the mayor for making these initial investments.

###

Original post:
Mayor Adams Announces Nearly $6.7 Million Investment in new and Expanded Services for LGBTQ+ New Yor - nyc.gov