Mediaboss Marketing

Whats the most annoying growth hack that you see on Twitter? Overuse of hashtags? Directly asking for likes and retweets? Profiles noting that they follow back?

We recently put the question to the SMT community to glean some more insight into what bothers social media marketers the most in this respect.

Ah yes, the old hashtag every other word trick.

See, the thing is, hashtags connect users to a broader conversation, so hashtagging random words really doesnt help. Because nobodys searching through Twitter and thinking hey, I wonder what people are discussing on the #morning hashtag.

Not only is nobody searching these vague, broad match hashtags, but theyre very unlikely to want to engage with your unrelated tweets as a result. But then again, people have been misusing hashtags since the beginning of the social media era, so theyre probably not going to change their approach now either.

But for those who are guilty of this, heres what you should do:

It also depends on your focus Twitter itself advises that if youre trying to get people to click on a CTA in a tweet, that adding any hashtags at all can dilute your messaging by giving your audience an alternative to click on. If you want to drive traffic towards a specific action, it may be better to leave out hashtags entirely in order to further highlight that element.

But dont just hashtag random words. Its doesnt work, and as these insights show, people dont like seeing it.

Follow-for-follow comes in second, and has become a more desperate looking approach over time. Automated DMs have always been a no-no (and Im yet to see anyone whos used this approach effectively on Twitter), while trying to latch onto unrelated trends can also look cheap and tacky, unless you can do it well.

Which basically means not trying to latch onto totally off-topic discussions. If you can come up with a great, brand-related take on a trend, like Oreos Dunk in in the Dark tweet at the 2013 Super Bowl, that can work in your favor. But it needs to be tactical, and clever to resonate.

Being clever isnt always easy for every Wendys Twitter account, winning over audiences with sass and wit, there are many more that are trying and flaming out, or worse, offending people with their ill-planned responses.

Really, being good at Twitter isnt easy, but hopefully these notes will help you avoid some of the more common missteps and annoyances that users see.

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A Look at the Most Annoying Twitter Marketing Approaches (and How to Avoid Them) - Social Media Today

This bundle includes eight courses on some of today's leading digital marketing channels, giving you the education you need to leverage them effectively.

While you may be more concerned with the future of tech this year, its important that technical founders dont overlook the value of business and marketing skills. After all, its one thing to build a great product, but its not going to do you any good if nobody uses it. Increasing awareness for your product and growing its user base is essential to scale and if you need a little help with digital marketing, The 2022 Social Media & Digital Ads Certification Bundle is a good place to start.

This bundle includes eight courses on some of todays leading digital marketing channels, giving you the education you need to use them effectively. Youll learn from digital marketing instructor Faisal Ahmed Siddiqui (4.1/5 instructor rating), an entrepreneur who has worked with more than 50 multinational brands, companies and business partners. Siddiqui has managed more than $1.5 million of marketing spend in the past decade in industries as diverse as fast food, fashion, real estate and news.

In these courses, Siddiqui will teach you proven methods for a range of marketing channels. Youll learn how to scale social media marketing by understanding important stats, harnessing the impact of positive reviews and learning how to build an audience persona. Youll take specific deep dives into Instagram and Twitter before turning your attention to overhauling your website. Siddiqui can help you ensure your site and landing pages are fully SEO-optimized for the topics and keywords you want and ensure theyre technically up to snuff. And, of course, youll also get crash courses in Google Ads to learn how to earn some passive income while scaling.

Make your business take flight in 2022. Right now, you can get The 2022 Social Media & Digital Ads Certification Bundle for just $34.99 (normally $1,600).

Prices subject to change.

Advertiser disclosure:Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

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Learn the marketing skills to back up your products with this training bundle - TechRepublic

A north coast business is set to revolutionise how local businesses operate as it gears up for the beta release of its innovative digital skills training platform.

Triovia provides users with cutting-edge digital marketing and social media marketing skills intended to increase productivity, performance, and sales. With the ever-growing importance of online presence, this platform could not have come at a better time.

A spokesperson for the company explained: Today, small business owners need to implement effective social media and digital marketing strategies if they are to survive.

Optimised websites, engaging social media pages, and email marketing plans are necessary if a business is to stand out from the crowd. However, the reality is most small business owners are focusing on what they know best, which is looking after existing customers. Businesses lack information and knowledge about the digital landscape; the opportunities it presents, and uncertainty of where to start are most likely to apply ineffective approaches.

Explaining the benefits of joining the Triovia community, the spokesperson continued: You will initially receive coaching on the development of a social media strategy, a course on digital fundamentals, and a course on navigating the e-commerce scene through platforms such as Shopify.

The curriculum, formulated into bite-sized training modules for online delivery, is simple to understand and easy to implement. It transforms the way small business owners function in todays digital and social media-driven marketplace.

Some of the topics covered in the course will help businesses measure and increase the quality and quantity of traffic to their online media spaces such as web development, SEO, and Google Analytics. Other topics include brand building, content creation, paid advertising, social media management, email marketing, and list building.

In developing Triovia, weve listened to exactly what it is todays business owners want and need, added the spokesman.

Triovia was conceived and built to fill a gap in the market and will provide the knowledge, skills and community of practice for businesses leveraging on digital platforms. The content is delivered in simple, bite-sized video format to allow businesses to jump ahead of their competition, reduce operating costs, and increase sales.

At Triovia we exist to help small business owners gain the knowledge they need to understand and use in todays digital economy and it all comes to life through the training platform.

For more information on this ground-breaking platform that is about to change the local business landscape visit: http://www.triovia.com

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North coast company 'Triovia' to revolutionise businesses with digital and social media marketing skills - Causeway Coast Community

TheLocation Based Advertising (LBA) Global Market Trajectory & Analyticsreport has been added toResearchAndMarkets.comsoffering.

Global Location Based Advertising (LBA) Market to ReachUS$133 Billionby the Year 2026

The global market for Location Based Advertising (LBA) estimated atUS$63.9 Billionin the year 2020, is projected to reach a revised size ofUS$133 Billionby 2026, growing at a CAGR of 12.8% over the analysis period.

Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet. Growing usage of mobile data and mobile search, increasing penetration of smartphone devices, and favorable consumer demographics also boost market prospects.

With mobile Internet growing at a much faster rate than computer-based Internet access, particularly in the developing countries and among the younger demographic, LBA is expected to grow at robust rate. Technological advancements, especially in the mobile phone segment and the development of novel advertisement platforms in conjunction with the requirement to reach customers on the move is another factor driving the use of LBA.

In order to gain greater acceptance, LBA applications need to include the required technology to allow user freedom in search and at the same time determine the type of advertisement to reach the consumer. Also, emphasis must be placed on the advertisement context to gain the attention of user. The increased use of Wi-Fi technology also supports the growth of LBA especially in indoor environments.

Retail Outlets, one of the segments analyzed in the report, is projected to grow at a 12.2% CAGR to reachUS$62.9 Billionby the end of the analysis period.

After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Public Places segment is readjusted to a revised 14.2% CAGR for the next 7-year period. This segment currently accounts for a 28.3% share of the global Location Based Advertising (LBA) market.

The public places segments growth is due to growing adoption of LBS among institutions, brands, and enterprises in public places. Businesses and brands with physical stores can join hands with analytics companies and LBS providers for geofencing locations, which will enable them to capture the audiences visiting such locations.

Airports Segment to Reach$22.3 Billionby 2026

Airports represent an established end-use application sector for location-based advertising. Several options for advertising in airlines have come up, of which location-based advertising is one that is gaining increasing foothold. Airports now offer private Wi-Fi networks freely, which are being used by marketers to obtain location-based information about customers.

The airlines then provide passengers with targeted advertising based on their interests and preferences. In the global Airports segment,USA,Canada,Japan,ChinaandEuropewill drive the 12.8% CAGR estimated for this segment. These regional markets accounting for a combined market size ofUS$8.4 Billionin the year 2020 will reach a projected size ofUS$19.4 Billionby the close of the analysis period.

Chinawill remain among the fastest growing in this cluster of regional markets. Led by countries such asAustralia,India, andSouth Korea, the market inAsia-Pacificis forecast to reachUS$2.2 Billionby the year 2026, whileLatin Americawill expand at a 14.9% CAGR through the analysis period.

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

2. FOCUS ON SELECT PLAYERS(Total 53 Featured)

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

III. REGIONAL MARKET ANALYSIS

UNITED STATES

CANADA

JAPAN

CHINA

EUROPE

FRANCE

GERMANY

ITALY

UNITED KINGDOM

SPAIN

RUSSIA

REST OFEUROPE

ASIA-PACIFIC

AUSTRALIA

INDIA

SOUTH KOREA

REST OFASIA-PACIFIC

LATIN AMERICA

ARGENTINA

BRAZIL

MEXICO

REST OFLATIN AMERICA

MIDDLE EAST

IRAN

ISRAEL

SAUDI ARABIA

UNITED ARAB EMIRATES

REST OFMIDDLE EAST

AFRICA

Check Out the New Martech Cube Podcast.For more such updates, follow us on Google News Martech News

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Global Location Based Advertising (LBA) Market Report 2021-2026 - Martechcube

Tuesday, Feb 08, 2022 Devynn Case : Contact

A School of Social Work assistant professor at The University of Texas at Arlington has won the Faculty Achievement Award from the Association for Gerontology Education in Social Work (AGESW).

The organization recognized Kathy Lee, an educator, gerontologist and social work researcher, for her efforts in social work, gerontology and geriatric education.

In this early stage of her career, Dr. Lee has demonstrated research productivity, commitment to gerontological social work education and leadership in the field of aging, said Rebecca Mauldin, assistant professor in UTAs School of Social Work. She has made abundant contributions in the domains of aging-related research, teaching and service.

Lee began her career working in finance and marketing for retirement planning in South Korea. Growing up in South Korea with a large extended family of older adults, including aunts, uncles, and grandparents, she realized the importance of caring for the aging population. Lee then came to the United States to follow her passion and study social work and gerontology.

Its a fact that people in our society are getting older and living longer, and some may experience chronic health conditions like dementia, she said. This has become a significant social issue, and this population needs our attention. Its important to have diverse perspectives to support them and help their health and well-being.

Lee is an applied researcher whose primary research goal is to create healthier, more equitable communities for vulnerable and marginalized older adults and their family caregivers. Her recent research focuses on older adults with Alzheimers disease and related dementias and their family caregivers. With a research grant from the Alzheimers Association, Lee worked to develop a community education program and to identify best implementation strategies for East Asian American family caregivers of persons with Alzheimers disease and related dementias.

Jon Shuffler, a Master of Social Work student and graduate research assistant, said there is a rapidly increasing need to assess and provide for the needs of older adults.

I came to UTA for the Master of Social Work program because of the reputation of the program, and for faculty like Dr. Lee, Shuffler said. Dr. Lee has been a champion for my professional and personal development, and honestly a significant factor in where I am at today in pursuit of my career goals.

Lee has also collaborated with departments across UTA, including public health, kinesiology, computer science and engineering, civil engineering, bioengineering, and industrial engineering. Her various interdisciplinary research projects focus on addressing disparities in health and health care among disadvantaged older adults in the Dallas-Fort Worth region.

Jaci Mitchell (left), a Master of Social Work student, and Kathy Lee

Working with Dr. Lee and getting to experience her passion for the field has opened my eyes to its importance, said Jaci Mitchell, a Master of Social Work student and graduate research assistant. I knew that social work was the field that I was meant to be in and is where I could best utilize my skills and desire for helping people.

AGESW provides leadership in the areas of gerontological social work education, research and policy and maintains an international membership of educators who teach, conduct research and promote gerontology.

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UTA's Lee wins Faculty Achievement Award - News Center - The University of Texas at Arlington - uta.edu