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TikTok has launched a new report which looks at the influence of gaming culture in the app, and the key trends that are driving engagement among TikToks gaming community.

And with gaming content driving trillions of views in the app each year, its a massive element, which makes it worth digging into, in order to understand how the discussion dictates broader in-app trends, and what that could mean for your campaigns.

You can download the 7-page Whats Next: Gaming Trend Report here, but in this post, well look at some of the key notes.

First off, the report looks at the key elements that drive engagement with gaming content in the app, and how brands can tap into these to maximize their promotions.

TikTok then provides examples of each of these principles in action, including notes on how they drive engagement, and related hashtags.

The report also includes actionable tips on each aspect, and how you can apply them in your own TikTok clips.

Theres not a heap of in-depth analysis and insight, but the broader notes provide some valuable perspective on key gaming trends, and how they apply to associated marketing efforts.

And as noted, gaming is indeed a key culture driver in the app.

Earlier this year, TikTok held its inaugural 30 Days of Gaming event, in which it highlighted some of the top gaming creators and communities in the app, and with over 3 trillion views of gaming related content in the app in 2022 alone, theres clearly big demand, and big opportunity for gaming-related marketers.

Gaming is arguably the biggest cultural influence online, with most of the best-known creators associated, in some way, with gaming worlds. Gaming content often helps these stars bridge their younger audiences to their older cohort, which is why gaming plays such a key role in mapping the broader online landscape, and why all brands should be monitoring the development of gaming trends and culture, and considering where they might fit.

Which is why this report is particularly valuable, providing insights to help marketers understand the space, and how it plays into the TikTok experience.

You can download TikToks full Whats Next Gaming Trend Report here, while you can also check out TikToks dedicated gaming site.

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TikTok Publishes New Report on Key Gaming Content Trends - Social Media Today

AMY SYNNOTT APPOINTED AS CHIEF CONTENT OFFICER

NEW YORK , July 13, 2023 /PRNewswire/ --Cosmetic Executive Women, Inc. (CEW), the premier organization for beauty industry professionals, is pleased to announce the appointment of Amy Synnott as the Chief Content Officer. In her new role, Amy will spearhead the development and implementation of an engaging B2B content strategy across all facets of the organization, including digital, social, marketing, membership, development, and events. With her extensive experience and exceptional leadership, Amy will effectively communicate CEW's vision and mission to a global membership base.

Amy has previously held positions as Executive Editor of Elle, Harper's Bazaar , and InStyle, where she also served as the brand's Beauty Director for many years . Over the course of her 25+ year career in media, Amy oversaw high concept creative collaborations with some of the most legendary artists, musicians, actors, politicians, and activists of our time. Her expertise and dedication also earned her several prestigious accolades, including an ASME award nomination, three MIN award nominations and the Fragrance Foundation's annual Editorial Excellence in Fragrance Coverage award.

Over the years, Amy has served as a frequent on-air expert for The Today Show, Good Morning America, CNN, ABC News, CBS News, Entertainment Tonight and other outlets. Her writing has appeared in The New York Times , Vogue, CNN, Harper's Bazaar, New York Magazine, Elle, Oprah, and InStyle .

Commenting on the appointment, CEW President Carlotta Jacobson said, "We are thrilled to welcome Amy to the team. Her proven track record of success, innovative thinking, and deep understanding of the beauty industry make her the perfect fit. With Amy leading our content strategy, we will further cement CEW as the go-to resource for beauty industry professionals."

"I am honored to take on the role of Chief Content Officer for CEW," Amy said of joining the team at CEW. "This organization has a long-standing reputation for excellence in the beauty industry, and I am excited to contribute to its continued success. I look forward to developing a content strategy that educates, inspires, and connects our members on a global scale."

About CEW:

Cosmetic Executive Women (CEW) is an international organization of 9,000+ thought leaders, trendsetters, and rising stars in the beauty industry with diverse backgrounds at leading brands, indies, retailers, fragrance houses, media outlets, and suppliers.Our goal is to deliver inspiration, information via always-on programming and content that connects the beauty industry.

View original content to download multimedia: https://www.prnewswire.com/news-releases/cosmetic-executive-women-cew-strengthens-content-strategy-with-seasoned-editor-301876224.html

SOURCE Cosmetic Executive Women

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Cosmetic Executive Women (CEW) Strengthens Content Strategy ... - InvestorsObserver

With $9.15 billion in US ad spending going to out of home (OOH) advertising this year (up 7% from last year) and an increasing portion of that spending going to digital (31.4% this year, rising to 40.4% by 2027), per our forecast, advertisers should be innovating on this somewhat traditional format. Here are three unique OOH ad activations.

1. EV charging stations supercharge OOH

With digital screens and a captive audience, electric vehicle (EV) charging stations make the perfect opportunity for digital OOH (DOOH) innovation.

Why it matters: Since many of these EV charging stations are in retail centers, the connected screens offer a massive retail media opportunity. Retail media display advertising is rapidly growing, and in-store (or OOH) activations are still maturing. Keep an eye on EV charging stations and on partnerships that connect retailer data with untapped advertising opportunities.

2. Transportation ads that lash out

Maybelline ads across buses and trains in London went viral last weekend for their blink-and-youll-miss-it creativity. As the vehicles pass beneath a colossal 3D mascara wand, their eyelashes receive a gentle brush.

Why it matters: Maybelline took the very traditional format of transportation ads and found an innovative way to turn DOOH advertising into organic viral posts, meaning the activation not only served London Underground riders but also social media consumers.

3. AI ad activations bite back

McDonalds, Burger King, and Subway have all created billboards written by ChatGPT that capitalize on the AI craze.

Why it matters: These traditional OOH ads didnt need expensive tech to innovate on a classic format. They were able to leverage ChatGPTs free, buzzy tech to emphasize brand identity. And like Maybellines OOH campaign, the billboards resulted in viral posts that turned the OOH ads into organic social marketing.

This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

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3 innovative OOH ad activations and what you can learn from them - Insider Intelligence

Creator marketing platform CreatorIQ is developing new metrics to help advertisers measure the impact of creator campaigns against traditional digital marketing as the influencer and creator economy hopes to become a more established media option for marketers.

This week, the company released a report that found influencer marketing saw an increased return on investment and improved performance metrics. CreatorIQ, which works with some 1,000 brands and agencies, conducted independent research with Aberdeen Strategy and Research by surveying more than 200 marketing executives in the U.S. and U.K. across several industries, including gaming, media, retail and fashion and beauty.

This comes at a time when businesses are looking to establish more analytics around influencer marketing as advertisers look to demonstrate the influencer ROI and other performance metrics to clients, especially as parts of the ad industry have experienced slowdowns.

There needs to be a performance for every dollar spent, and what were trying to show here is that for creator marketing there really is a return at every level of the funnel especially those brands that were more advanced, said Tim Sovay, chief business development and partnerships officer at CreatorIQ.

CreatorIQ found that advanced influencer marketing programs which researchers categorized as brands in the top 20% in metrics including impressions, engagement, annual revenue from influencer marketing saw better performance than the other 80% on year-over-year improvement across KPIs in all stages of the funnel.

In particular, advanced influencer marketing efforts contributed to a 6.2 times greater year-over-year improvement in annual revenue, leading to a return on creator spend (ROCS), of $4.70 for every dollar invested in influencer marketing programs. The total influencer marketing spend in the U.S. is expected to reach $6.16 billion in 2023, a 23.4% annual increase, per eMarketer.

For the longest time, brands realized either through explicit measurements or just intuition that the channel performed really well for top-of-funnel metrics, so think brand awareness, brand reach, brand lift, said Sovay. But there hasnt been a ton of research done on the mid-funnel and lower-funnel measurement specifically how it compares to digital advertising.

Sovay believes the industry will continue looking for more ways to demonstrate content creator impact, especially as influencers expand their business into commerce, affiliate marketing and other areas of advertising.

Danielle Wiley, CEO of influencer marketing agency Sway Group, agreed that influencer marketing metrics have come a long way in the last decade. It has transformed from asking creators to screenshot their stats to getting real-time data straight from social media platform APIs, Wiley said.

But Wiley noted that measurement standards ultimately vary depending on the brand or agency, because not everyone approaches their influencer marketing programs the same way. Wiley said ROCS can help clients see what they are getting out of their investment on a more apples-to-apples basis.

They let us see the impact of each post as it happens, check how well our creators are doing, and figure out how our overall campaign efforts are translating into real-world results, she added.

Agencies have been striving to create more measurement standards as the influencer business has evolved, and Gary Orellana, svp of influencer marketing at Dentsu Creative, noted that there is a massive appetite for a consistent measurement framework that all agencies and brands can adopt.

Innovation in the space is a top priority to continue proving value as brands carve out dedicated dollars toward influencer marketing, Orellana said.

Additionally, CreatorIQs study noted that advanced influencer marketing programs resulted in 9.1 times the improvement in impressions, 8.2 times improved engagement and 11.7 times improved conversion rates. Those advanced programs also showed greater year-over-year increases in customer retention, brand sentiment, customer satisfaction and average customer profit margin for the top 20% of brands compared to its competitors.

Brands in the top 20% indicated in the survey that they plan to invest an average of 30% more in their influencer marketing in the future. The report noted that brands anticipate increasing their investment in influencer marketing programs at a rate that is 13% higher than digital advertising.

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CreatorIQ develops metrics showing the return on influencer marketing - Digiday

Blackbauds July 2023 Social Good Startup Program cohort will concentrate on tech startups using generative AI to increase impact for companies and nonprofits that are focused on social responsibility, it has announced.

Julys cohort of 10 includes ChangeFinder(described as ChatGPT for grants);Donor360, an ethical eCommerce platform; eSimpleIT, which is developing an advanced marketing studio tool to help marketing professionals better identify and engage with potential donors and sponsors; and b.world, an AI-powered impact measurement and storytelling app for corporate and social impact teams.

Lizzie Schaffer, General Manager of the Social Good Startup Program commented:

Partnering with the most innovative startups using AI to power social impact technology allows us to provide even more opportunities for purpose-led organisations to experiment with some of the newest products and solutions in the market, and we cant wait to see all the good we can do with the companies in the July 2023 cohort as AI technology continues to advance.

The Social Good Startup Program began in January 2020, and has seen Blackbaud support 45 startups so far, with these organisations collectively raising upwards of $150 million in funding.

Participants receive access to Blackbaud resources, marketing opportunities and grant funding, and Blackbaud also works with the startup founders to design a plan for growth. Past participants have published Blackbaud product integrations in its Marketplace, collaborated with other Blackbaud partners to develop integrations, participated in events, and worked with Blackbaud customers to get product feedback.

Founders are also invited to participate in the annualBlackbaud Social Good Startup Showcase, where they can pitch their ideas to Blackbaud leaders for a chance to create networking opportunities and win cash prizes. This years showcase will take place at Octobersbbcon, Blackbauds annual tech conference.

Blackbaudacceptsapplications for theSocial Good Startup Program on a rolling basis.The next cohort will be in January 2024.

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Next cohort of Blackbaud Social Good Startup Program to focus on ... - UK Fundraising