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SACRAMENTO Governor Gavin Newsom today announcedthe following appointments:

Jeanne Rizzo, 75, of Tiburon, has been appointed Chair of the California Environmental Safety Board. Rizzo was President and Chief Executive Officer for Breast Cancer Prevention Partners from 2001 to 2019 and Co-Chair of the Federal Advisory Committee for the Interagency Breast Cancer and Environmental Research Coordinating Committee from 2010 to 2013. She served on and was Chair of the California Breast Cancer Research Program Council from 2008 to 2011. Rizzo was Owner of JR Productions and Great American Music Hall from 1972 to 2001. Rizzo is a member of the Seventh Generation Social Mission Board. This position requires Senate confirmation and the compensation is $171,590. Rizzo is a Democrat.

Sushma Bhatia, 43, of Cupertino, has been appointed to the California Environmental Safety Board. Bhatia has been Head of Strategy and Operations for Google since 2019. She was Business Strategy Senior Manager at Accenture from 2014 to 2019 and Co-Founder and Chief Executive Officer at Dreeya from 2013 to 2016. Bhatia was Toxics Reduction Program Manager for the San Francisco Department of the Environment from 2011 to 2013, where she was Manager from 2003 to 2011. She was an Air Quality Engineer at BlueScape Environmental Inc. from 2001 to 2003. Bhatia earned a Master of Business Administration degree from the University of California, Berkeley and a Master of Science degree in Chemical Engineering from the University of Southern California. This position requires Senate confirmation and the compensation is $83,153. Bhatia is a Democrat.

Alexis Strauss Hacker, 65, of Piedmont, has been appointed to the California Environmental Safety Board. Hacker held several positions at the U.S. Environmental Protection Agency from 1979 to 2019, including Acting Regional Administrator, Deputy Regional Administrator, Director for Regional Water Division and Environmental Protection Specialist. Hacker is a member of the San Francisco Bay Regional Water Quality Control Board. She earned a Master of Arts degree in Urban Planning from the University of California, Los Angeles. This position requires Senate confirmation and the compensation is $83,153. Hacker is registered without party preference.

Xochitl Carrion, 42, of San Francisco, has been appointed to the California Law Revision Commission. Carrion has been Lead Attorney at the ALTO Alliance LLC since 2022, where she was a Staff Attorney from 2021 to 2022. Carrion was an Assistant District Attorney at the San Francisco District Attorneys Office from 2015 to 2021 and an Associate at Goldfarb & Lipman LLC from 2007 to 2015. Carrion earned a Juris Doctor degree from the University of California, Hastings College of the Law. This position requires Senate confirmation and the compensation is $100 per diem. Carrion is a Democrat.

David Huebner, 61, of Palm Springs, has been appointed to the California Law Revision Commission. Huebner has been an Arbitrator and Mediator, affiliated with JAMS, since 2017. He was a Partner at Arnold & Porter from 2014 to 2016. Huebner served as U.S. Ambassador to New Zealand and the Independent State of Samoa from 2009 to 2014. He was a Partner at Sheppard Mullin Richter & Hampton LLP from 2005 to 2009. Huebner was an Adjunct Professor at the University of Southern California Gould School of Law from 1999 to 2007. He was a Partner at Coudert Brothers from 1992 to 2005, where he also served as its Chairman and CEO. Huebner earned a Juris Doctor degree from Yale Law School. This position requires Senate confirmation and the compensation is $100 per diem. Huebner is a Democrat.

Mohamed Abousalem, 54, of San Jose, has been appointed to the Independent Citizens Oversight Committee of the California Institute for Regenerative Medicine. Abousalem has been Vice President for Research and Innovation at San Jose State University since 2019. He was Assistant Vice Chancellor of Research for Industry Alliances and Tech Commercialization at the University of Santa Cruz from 2016 to 2019. Abousalem was Chief Executive Officer at Tecterra Inc. from 2010 to 2016. He held several positions at Hemisphere GPS from 2010 to 2017, including Vice President of Corporate Development and Human Resources and Vice President of Marketing and Business Development. Abousalem held several positions at Magellan Corporation between 1998 and 2007, including Senior Director of OEM Solutions, Senior Director of Worldwide Engineering, Director of Marketing and OEM Marketing Manager. He was Manager of Research and Development at Position Inc. from 1997 to 1998. Abousalem was Senior Geomatics Engineer at NCS International from 1996 to 1997. He was Geomatics Engineer at Pulsearch Navigation from 1993 to 1996. Abousalem earned a Master of Science degree in Surveying Engineering and a Doctor of Philosophy degree in Geomatics Engineering from the University of Calgary, as well as a Master of Business Administration degree from Santa Clara University. This position does not require Senate confirmation and the compensation is $100 per diem. Abousalem is a Democrat.

Marvin Southard, 72, of Avila Beach, has been appointed to the Independent Citizens Oversight Committee of the California Institute for Regenerative Medicine. Southard was Professor of Practice at the University of Southern California from 2015 to 2019. He was Director of Mental Health for the County of Los Angeles from 1998 to 2015. Southard was Director of Mental Health for the County of Kern from 1993 to 1998. He was Vice President of Clinical Programs at El Centro Human Services Corporation from 1982 to 1991. Southard was Director of Substance Use Programs at Catholic Social Services from 1975 to 1980. He earned a Master of Social Welfare degree in Community Organization and Social Planning from the University of California, Berkeley and a Doctor of Philosophy degree in Social Work from the University of California, Los Angeles. This position does not require Senate confirmation and the compensation is $100 per diem. Southard is a Democrat.

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Governor Newsom Announces Appointments 2.8.22 | California Governor - Office of Governor Gavin Newsom

The last thing Danielle Pollari posted to Instagram was a video her takeofElvis Presley'sCan't Help Falling in Love.

This type of video is the norm for the Thunder Bay-based entertainer, who uses the social media platformto help grow her career as a musician and actor.

"My Instagram is basically like my way of showcasing myself," she said."I don't even use my website. I have a website, but I do everything on Instagram because I can connect in the moment with real people. So it's perfect, and it's great as an independent artist because I don't have other people marketing my stuff."

Then, a hacker got through and locked her out of her account. She panicked, worried aboutlosing touch with the following she createdor worse putting them in harm's way.

It started on Jan.29from aperson who sent her a direct message asking for help "getting verified" on the platform. Pollari said the person asked her to follow a link, but she suddenly felt uneasy about the situation.

But, deciding to help,Pollaricopied the link from the message. Suddenly she was locked out of her account and was unable to log back in.

Pollari said she began receiving notifications moments later that all her personal information was being stripped away from her account and replaced, making it impossible for her to log back in.

She turned to friends to help secure what was left of her social media presence after the hacker initially gained access. She then began contacting Instagram about the situation and reported her own page, but was left with few solutions.

"I was really frustrated because there wasn't any person to talk to," she said. "There wasn't a phone number you could call, there wasn't an email you could reach out to. There was just like some things on their site of how you can help yourself if you've been hacked."

While she's unable to gain access to her Instagram account, Pollari believes her page is now being used to target her own followers. She said she's still receiving confused messages from friends and followers asking if she's been sending them messages through the platform.

"So now they're using the same kind of approach that I got hacked with where they're telling people I need to get verified. And I feel so bad because all the people who follow me on Instagram are really supportive and they're like, 'yeah, of course I will help,'" she said.

Pollari said at this point she wantsher account tobe deleted, even if it means sacrificing the following she built upand starting from scratch.

"I have an album that I'm gearing up to really start releasing in the spring, and my whole game plan was to do the marketing myself, by pumping out videos and great content on my Instagram to gain a big following," she said.

But, since her account was hacked last week, she's already lost hundreds of followers.

Pollari isn't alone in her predicament. Thousands of small business owners and artists rely on Facebook and Instagram as marketing tools, taking on the risks that come with the platforms.

Claire Tsai, a marketing professor at the University of Toronto's Rotman School of Business, said it's risky to depend exclusively on one social media platform.

Tsai commented on a similar issue involving a musician in Montreal, whose Facebook page had been hacked to show propaganda from ISIS.She'd previously told CBC News she understands that small business owners are eager for the kind of low-cost marketing they can accomplish through a free platform such as Facebook, but says it's not a "reliable" resource.

"It's like putting all your eggs in one basket," she said. "It's better to be on a large number of social media platforms, including Twitter and TikTok. You want to diversify."

Pollarisaid she has an upcoming show in Marchthat she's been unable to promote due to her account being overtaken.

For now, she saidshe's telling people to go to her Facebook page, which has remainedfree of any hacking.

In a statement, a Meta communications officertold CBC News they're investigating Pollari's account hack. The parent company of Instagram said it's best practice for people to turn on two-factor authentication to prevent similar hacks from happening.

Link:
This Thunder Bay, Ont. musician's Instagram was hacked, now she's worried it's being used to trick others - CBC.ca

2022 has the potential to be a major year for the advertisingand marketing industry - new laws and guidance are going intoeffect, the Federal Trade Commission (FTC) is reviewing variousguides, and new enforcement priorities have emerged. We expect thata number of trends will most likely continue - including thepopularity of non-fungible tokens (NFTs), sponsorships navigatingCOVID-related issues, and heightened scrutiny of environmentalmarketing. Areas of the law governed by a patchwork of stateregulations - including name, image and likeness rights, cannabismarketing, and subscription marketing - will be subject toheightened compliance obligations in certain states. We alsoanticipate that the FTC and state regulators will increaseenforcement efforts, including with regard to endorsements,children's advertising, and supply chain issues.

The ten key areas that marketers should pay attention to in 2022include:

Non-fungible tokens, or NFTs, exploded in popularity in early2021, and as the market has begun to mature, brands have beenpiling in to leverage the trend. NFTs give users the ability to ownunique pieces of property in the digital space, and with the worldbecoming increasingly digital, brands can leverage NFTs as part ofgiveaways and sweepstakes prizes even though they cannot interactwith users in person.

Meanwhile, iconic brands and IP owners like film studios havebeen leveraging NFTs to open up a new way to earn revenue bylicensing their intellectual property. Though traditional IP,licensing, and promotional legal issues apply to NFTs as with anyother marketing tactic, the unique nature of NFTs creates a host ofnew legal issues and requirements, and marketers need to ensurethat their terms and conditions and licensing agreementsappropriately reflect the nature of the NFT marketplace.

Recreational cannabis is now legal in more than a third of U.S.states, medical marijuana is legal in a majority of U.S. states,and cannibidiol or "CBD" - cannabis' non-intoxicatingcousin - is legal in nearly every state. However, despite thedramatic rise in legality of marijuana and near ubiquity of CBD,both areas face complicated regulatory schema.

Marijuana is still illegal on the federal level, meaning thatstate-legal marijuana sales are still federally illegal, and thoughCBD is generally legal at the federal level, thefood and drug administration prohibits the use of CBD in foods anddietary supplements, including in drinks, gummies, tinctures orother ingestible products. In addition, those states that havelegalized recreational or medical marijuana have detailedadvertising guidelines governing disclosures, targeting, health andwellness claims, and other content-relatedconsiderations.

If you do not know what a Tiktokker is, now is a good time tolearn, as Tiktokkers will only grow in popularity in 2022, asbrands continue to put their marketing dollars behind them andother influencers. But it is not all fun and games anymore, asbrands need to ensure their influencers are complying with theirdisclosure and other obligations under the FTC Endorsement Guides.We expect to see increased enforcement as a response to the FTChaving sent notices to more than 700 companies regarding misleading endorsements. Enforcement isexpected to increase even further once the FTC releases it updatedEndorsement Guides later this year. Brands arenot the only ones that need to worry about the regulators - asinfluencers grow in popularity, they too will become the targets ofregulatory actions, as well as competitor and consumer classactions.

The Children's Advertising Review Unit (CARU)self-regulatory guidelines went into effect on January 1,2022. The updated CARU guidelines replace CARU's TV-centricguidelines and address the new media formats that are popular withchildren these days, including digital media, influencer marketing,apps, games and social media. At the heart of CARU's guidelinesis the principle that advertising must be truthful andnon-misleading and material disclosures must be clear andconspicuous in language that children can understand (e.g.,"this is an ad for x brand" in influencer marketingdirected to children). CARU vowed to actively investigatenon-compliance shortly after the updated guidelines went intoeffect. Now is a good time for children's marketers to reviewtheir marketing practices to ensure they are in compliance withCARU's updated guidance.

After a banner 2019 when the FTC brought actions against TikTokand YouTube for violations of the Children's Online PrivacyProtection Act (COPPA), the FTC has been largely quiet on the COPPAfront. We expect that to change in 2022 as enforcement ramps upagainst apps, websites, social platforms and other online servicesthat are directed to children and violate the law.

By the end of 2021, more than half of U.S. states had passedlegislation governing college athlete name, image and likeness(NIL) rights. 2022 will see the majority of the remaining statespassing similar legislation. With no uniform federal legislation insight, the NIL landscape is about to become significantly morecomplicated. As NIL sponsorship activity ramps up, ambiguousboundaries are certain to be pushed and sponsors andstudent-athletes will need to navigate a patchwork of stateregulations and school rules to ensure that eligibility is notjeopardized.

The NCAA has already begun investigating NIL arrangements whichmay be potential violations of its amateurism rules and, on thehorizon, a class action lawsuit in Florida indicates that thebattle will shift to high school. Expect continued tension betweenwhat is permissible and what is not as schools, athletes andsponsors define the market for NIL rights and the parameters forcompliant deals.

A resurgent COVID-19 variant, once again, wreaked havoc on thesports and live event industry as 2021 came to a close. At the sametime, the sports betting, crypto and NFT industries funneled newmoney into sponsorships, providing a lifeline for teams, leaguesand facilities still coping with the effects of thepandemic.

2022 promises new challenges as sponsors in industries stillimpacted by the pandemic will be increasingly likely to seek toextricate themselves from sponsorship agreements impacted by twoyears of disruption in live events and a forecast where a return tonormalcy remains uncertain. Meanwhile, teams and leagues will carveout new categories of sponsorship to embrace and leverage themeta-landscape.

It may become harder to sustain those sustainability claims, asenvironmental marketing claims promise to be an area of heightenedfocus in 2022. The FTC has indicated that it intends to review itsGuides for the Use of Environmental Marketing Claims, which werelast updated in 2021, and lack clarity on some of today's mostpopular environmental marketing claims. In addition, a number ofhigh profile class actions were filed late last year against brandswith green-centric marketing, and green claims were challenged atthe National Advertising Division (NAD, a self-regulatoryadjudicative body) by both competitors and by the NAD as part ofits independent marketplace monitoring - indicating an enforcementtrend that we expect to continue.

At the state level, California passed sweeping legislationgoverning recyclability claims, which significantly limits theclaims that can be made about the recyclability of a product or packaging, andNew York introduced The Fashion Sustainability and SocialAccountability Act, which generally seeks to impose sustainabilityreporting requirements on the fashion industry.

States have continued to adopt (or update) automatic renewallaws, which generally impose disclosure, consent and noticerequirements on sellers. We expect that state laws (and enforcementactions) will most likely reflect a heightened focus on disclosureand notice requirements for free-to-pay trial offer conversions,under which consumers receive goods or services for free during alimited trial period, and then automatically begin charging a feeunless consumers affirmatively cancel. We also expect cancellationmethods to be an area of focus, as cancellation should generallyshould be easy to use, immediate and entirely online if theconsumer is able to accept the automatically renewing offeronline.

In addition to likely state enforcement (and continuing consumerclass actions), this year could include increased federalenforcement. At the end of 2021, the FTC released an enforcementpolicy statement warning companies about their complianceobligations relating to negative option programs and against usingwebsite design features to deceive consumers into signing up forsubscription services (i.e. by using "dark patterns").While non-binding guidance, this statement is indicative of theFTC's interpretation of existing law as it applies to negativeoption practices. The FTC has also indicated that it is conducting rulemaking on negative optionmarketing and operating.

Products can only be advertised as "Made in the USA"if their final assembly occurred in the United States and all orvirtually all inputs were sourced from within the United States.Though this is not a new requirement, the FTC has significantlyincreased enforcement in recent years, and has assessed over $3million in monetary penalties between 2020 and 2021, including a $1million settlement with Williams Sonoma and a $753,000 settlementwith Nectar Sleep.

The FTC's new Made in the USA Labeling Rule came into effectin August 2021, giving the FTC authority to seek civil penalties ofup to $43,280 per violation. Given the significant monetary risksinvolved, brands, manufacturers and marketers need to understandthe full picture of their manufacturing process and supply chainbefore claiming that their products are "Made in theUSA."

The disruption to the global supply chain caused by the pandemicis having far reaching impacts on the economy and consumers alike,and brands will feel the effect even more this year. As inventorylevels decrease and shipping times increase, advertisers should paycareful attention to what they're telling theircustomers.

Remember that both state and federal laws and guidance generallyprohibit advertising a product without having a sufficient supplyto meet the reasonably anticipated demand for such product. TheFTC's Guides Against Bait Advertising, in particular, adviseagainst promoting a product that is not "available at alloutlets listed in the advertisement a sufficient quantity of theadvertised product to meet reasonably anticipated demands, unlessthe advertisement clearly and adequately discloses that supply islimited and/or the merchandise is available only at designatedoutlets."

Accordingly, if the quantity of items a company has on handisn't sufficient to meet the "reasonable demand"standard, it's important to clearly and conspicuously disclosethere this is limited availability. In addition, the FTC's MailOrder Rule requires that mail, internet and telephonic sellers havea reasonable basis for advertised shipping times. If sellerscan't meet their promised shipping times, if there is nopromised shipping time, or if they cannot ship within 30 days, theymust offer consumers the option to consent to a delay or canceltheir orders and receive a prompt refund. Sellers must remember tofollow the rule and obtain consent from consumers for the delay, when necessary.

The content of this article is intended to provide a generalguide to the subject matter. Specialist advice should be soughtabout your specific circumstances.

Originally posted here:
The Top 10 Advertising And Marketing Issues To Watch For In 2022 - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts

The emergence of this new industry is a clear response tourgent callsto change our currentfood systemsdue to the heavy environmental footprint of animals bred for meat, destruction of pristine habitat to create more fields, as well as animal welfare concerns. Our reliance on meat also affects our health, both on an individual andpopulation level. New alternatives to animal-sourced meat represent the start of the transition to more sustainable food choices.

Forcing people to abandon animal meat is a non-starter, given how strongly we react to perceived loss of freedoms. That means we need to go after the psychological reasons some men, in particular, have such a strong attachment to animal meat.

How can we do that? Social marketing would be a good start, given the successes of previous common-good campaigns around making tobacco use less popular, uptake of sunscreen and COVID vaccinations.

Our study shows any marketing messages to encourage men to take up plant-based alternatives will need to be tailored very carefully. These could include:

Even with reluctant or avoidant eaters, the plant-based sector is still expected to grow strongly, adding$3 billion to the Australian economyby 2030.

Just imagine if we could bring everyone along even self-described carnivores.

See the rest here:
Meat and masculinity: why some men just can't stomach plant-based food - News - The University of Sydney

Before you dive right in and publish something on social media, lets take a step back and look at the bigger picture. The first step is to think about your social media strategy.

What are your goals? How can social media help you achieve your business goals? Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.

Which social media platforms do you want to focus on? The major social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller and up-and-coming platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat. When starting out, its better to pick a few platforms that you think your target audience is on than to be on all platforms.

What type of content do you want to share? What type of content will attract your target audience best? Is it images, videos, or links? Is it educational or entertaining content? A good place to start is to create a marketing persona, which will help you answer these questions. And this doesnt have to be fixed forever; you can always change your strategy according to how your social media posts perform.

To help you create a great social media strategy, here are our long-form, step-by-step guides on creating a social media strategy and social media marketing plan.

Fortune Magazine uses social media to grow its brand.

"The main objective we have is to grow our brand. Social is a place where we can own our brand and promote it. We pay a lot of attention to Twitter, Facebook, LinkedIn, and Google+ to promote our content and to break news, basically to get our stuff out there."

Read this article:
Buffer | Social Media Marketing