Mediaboss Marketing

Hashtags are essential to describe your content as well as to boost the organic reach of your social media campaign. Hashtag use varies according to the social media site. For Facebook, use no more than one hashtag. On Twitter, two hashtags are best for engagement. On Instagram, use a minimum of 9 and up to 30. Not sure which hashtags to use? Hire a social media expert to find the most effective hashtags for your social media platform so your content can get found.

The best types of content for each social media channel depends on the platform. Most social media sites allow you to share multiple types of social media content, including blog posts, images, animated GIFs, videos, and more. The research shows that images do well on Facebook, as well as on Instagram and Pinterest. Video content is also very popular. The best is to align your social media strategy with your content marketing to make sure you share the type of content your audience really likes.

Consistency is one of the keys to social media marketing strategy success, so use the same profile picture and cover image across all social networks, resizing according to the sites requirements. This helps boost your online marketing efforts by building a strong social media presence as well as to place you as a thought leader within your niche. Use your social media profile as an elevator pitch for your company. If appropriate, use hashtags related to your business to help people find you. You can also include a link to your website or a resource youre promoting as a call to action.

The research shows that most people trust recommendations from social influencers, friends, and family much more than a companys advertising and promotion. Thats why influencer marketing is such a powerful way to raise awareness of your products and services, and it should be integrated within your social media marketing plan. Of course, its important to find the right influencers to help promote your business. To do this, hire an influencer marketing expert to match you with influencers who are respected by the target audience you want to reach.

To successfully grow a social media following, you must make sure to have your social media profile set up right. This means getting a professional photo and cover image that relates to your business. Share content regularly but dont be too promotional: around 80% of what you share on a social media channel should come from other people. Most importantly, be social, and don't rely too much on automation. A good idea is to have in place a social customer service providing fast and efficient costumer support to your followers.

Social networking isnt a numbers game, so it's not about being active on a "magic number" of social media sites. It's more important to be active on the right social channels. Those are the ones where your target audience is most active. With 2 billion users across a wide age range, Facebook is a must for most people. To choose other platforms, hire a social media marketing expert to research your market and find out where else your audience hangs out online.

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Social Media Marketing Freelancers For Hire Online | Fiverr

When the short film for the 10-minute version of Taylor Swifts All Too Well (Taylors Version) came out in November, the unreleased dating app Keepler posted a TikTok of a billboard that read: Call it what it was, Jake, referencing the songs lyrics and the man of the hour, Jake Gyllenhaal.

The caption claimed that the company used its entire advertising budget to make the billboard, which a user called a waste of money. In response, Keepler posted a TikTok of another billboard. Sarabeth Perry, Keeplers product market manager, took to Twitter to laugh at the fact that her marketing team of two had gotten a little too good at Photoshop.

We had a lot of people ask, Oh, what are the cross streets? I want to go take a picture, Perry told Marketing Brew. She said making the billboard look as real as possible helped it go viral: Its almost meta in a way, she said. And it increases engagement because people are staring at it loop after loop, like, Is this real? Is it not? Im not sure.

The first video has 1.2 million likes and 6.3 million viewsand the whole saga boosted brand awareness for the app. So in January, when a bunch of 20-something New York women began posting TikToks about dating the same man, dubbed West Elm Caleb, Keeplers two-person marketing team fired up their laptops.

Red flags: 64, mustache, furniture designer, reads its latest billboard, a clear reference to Caleb. We were talking at 10pm at night, and it was right as it was happening, so it felt like an okay time to post, Perry said. If it were three days later, I wouldnt have done it.

By then, the story had shifted from women swapping stories to a cautionary tale about doxxing and internet privacy. Brands were advised to avoid it entirely. But those who had already posted were stuckso what can social media managers learn from the experience?

To post or not to post, that is the question

As a social media manager, the job often requires replying quicklyand with humorto capitalize on a viral opportunity. In addition to Keepler, the Empire State Building, Hellmanns, City Furniture, Truly Hard Seltzer, and Peacock were among the brands that jumped on the West Elm Caleb moment.

Lauren Murphy, associate strategy director of social at Deutsch LA, who helps manage Taco Bells social accounts, told Marketing Brew that her team has a group chat where they discuss every trending item and whether they want to get involved. In this instance, she said, they decided to hold back.

I think like some of us on the team have seen what has happened to brands over the last decade or so, jumping in on moments they shouldnt and well often be like, Hold on, lets think about this, Murphy said.

Some brands that initially got involved, like Ruggable and Natural Cycles, have since deleted their TikTok video and tweet, respectively. Neither responded to requests for comment, but brand posts on the situation were not well-received by everyone on the internet.

According to Murphy, assessing if or how a brand should post about something viral requires looking at the context of the situation: whos going to be impacted by the post (given brand reach), as well as who the post is trying to appeal to, and why. One mistake Murphy said shes seen brands make is trying to appeal to the whole internet rather than a target audience.

A good way to gauge [whether to get involved] is standing by your brand, Murphy said. Yes, this is a viral moment. But does this fit within our brand strategy? Does this fit within our tone of voice? And if it does, what is the reaction coming out of this? Have you thought of it from all angles?

Camille Lieurance, social strategy director at adam&eveDDB, echoed that sentiment: We have to think critically about the long-term effects of jumping on a reactionary moment, she told Marketing Brew. And then does this moment help us achieve specific business objectives?

In the case of Keepler, Lieurance said she thought their billboard referencing West Elm Caleb was really brilliant. I love it when brands do something thats topical, or alludes to something, but they didnt actually use the guys name. She said it also helped that this was a dating app commenting on a dating story, giving it a clear connection.

Post-post reflection

Perry said that when Keepler posted its West Elm Caleb billboard, the conversation was about dating behaviors more than the behavior of a specific person. I think in the future, we would love to, when there are opportunities for virality, make it a solely positive experience, she said. Putting a funny song in the background and tapping light fun at something, I think for this one was okay, and I think well just have to see where things go.

As for whether the billboard trend will continue, Perry said three might be the max. Weve been having some conversations and, you know, one time? Great. Second time? Haha. Third time, is it still funny? Were not sure. She said the brand plans to continue experimenting and trying new things as it prepares to go live in June.

For other brands reflecting on West Elm Caleb, Murphy said it will always be a risk to do anything online, but the key is learning which things are worth taking a risk for. You can still hop on viral moments, just not every viral moment. Not every meme is for you. Not every tweet format is for you. Not every trending audio is for you.

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What West Elm Caleb revealed about brands' desire to go viral - Morning Brew

Salary:43,434 - 50,296Contract Type:Full-time, permanentClosing Date:14-02-2022 12 MiddaySupport/Academic/Management:Support

This is an exciting opportunity to take the next step in a marketing career. Youll bemanaging the day to day operations of the UCB marketing teams, including: digital, social and print marketing; student recruitment and outreach; and communications. Youll lead on creative and engaging marketing campaigns to attract new audiences to UCB, and oversee activities to convert student interest into enrolments.

This is an exciting time to join UCB. Youll have the opportunity to contribute to our marketing and recruitment strategy as we increase our course portfolio, having a significant impact across the institution. Youll be working with a committed team of marketing, admissions and recruitment professionals. Youll work closely with colleagues in the international team, and with academic staff across the university.

UCB is an ambitious and fast-moving institution with a long history, and a fantastic reputation for vocationally-focused education. Were proud of our incredibly diverse student body, and of our unique blend of FE and HE provision. Were looking for someone who can make the most of our existing reputation, and the opportunities that our new partnership with the University of Warwick, and our new course developments, provide for promoting what we offer to our audiences.

Were open to people with a wide range of experience for this role. Most importantly, youll be creative, innovative, and passionate about the value of education. An up to date knowledge of digital and social marketing techniques, and a track record of leading others in putting them into practice will help you to do the job well. Experience of working in education, and an understanding of the HE recruitment cycles would be helpful, but its not essential.

How to apply:

Please provide a detailed CV and covering letter torecruitment@ucb.ac.uk

Closing Date: Monday 14 February 2022 at midday.

Benefits:

Standard information:

UCB is an equal opportunities employer.

All applicants for employment at the University will be expected to demonstrate an understanding of the principles of Safeguarding and the PREVENT agenda in the context of further and higher education.

Click here for job description and person specification

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Deputy Director, Marketing job with UNIVERSITY COLLEGE BIRMINGHAM | 280034 - Times Higher Education (THE)

Maintaining customer loyalty is a crucial responsibility for all businesses. It plays an integral part in fueling revenue and considerably enhances brand image. Increased customer loyalty leads to higher customer retention and acquisition. It is necessary to understand that retention is imperative to long-run business success. Studies show that it takes almost five times more to acquire a customer than retain one.

Customer loyalty also increases profitability, raises upselling and cross-selling opportunities, and creates brand advocates. Loyal customers are also more likely to provide you with honest feedback that you can use to:

However, the question that pops up is how to increase customer loyalty? The answer lies within your marketing strategies. Marketing plays a highly essential role in improving your brands customer loyalty rates. A good marketing plan allows your business to be proactive rather than reactive.

Having such plans also means that your goals are measurable and attainable, resulting in optimal utilization of resources while accelerating other business activities. Nonetheless, to execute such strategies, you must build a team of competent marketers well-versed in conventional marketing gimmicks. So, hire marketers with online marketing credentials or sponsor an MBA online marketing program for your top-performing marketing employees. Within no time, youll have a team of expert marketers ready to boost your customer loyalty.

Now, lets move on to talk about a few marketing strategies that help increase customer loyalty.

Several people argue that email marketing is dying and no longer effective. However, they couldnt be further from the truth. Email marketing is one of the most robust marketing strategies to exist to date. Studies show that 49% of customers receive marketing offers through emails rather than direct mail. Furthermore, almost 87% of marketers use email marketing as part of their marketing strategy and believe it to be exceptionally effective.

Email marketing is an excellent way to boost customer loyalty. However, you must design your emails appropriately and attractively. Personalized content is king these days. An increasing number of customers prefer customized and tailored emails that directly cater to their needs. Also, adding graphics like illustrations can massively increase email click-through rates. Therefore, with loyalty emails, you must always add a personal touch it could be anything as long as it speaks to the audience.

Good customer service is at the heart of customers loyalty to a brand. Youd be surprised to see the rise in your loyal customers number once you make customer service a priority. Repeated studies have shown that most customers associate a brand with their experiences and interactions. They instantly make a judgment based on the staffs behavior and responses.

While in-person customer service is essential, digital customer service counts a lot. Social media has become an indispensable online business forum in this era. Many brands utilize it to conduct business. Therefore, you must be careful about your customer service on your social media handles. Some people might find associating social media with customer service odd. But you must understand that as times progress, customers are becoming more intelligent and vigilant. They keep track of everything, including how quickly you reply to their messages, how politely you converse on text, and how responsive you are to queries.

Today, customer service combines much more than helpful in-store staff. Many other factors have come in and made customer service more crucial than ever, especially for boosting customer loyalty.

Satisfactory experiences get the customer talking about your brand. Word-of-mouth goes a long way, and we cannot stress this fact enough. If you honestly want to build customer loyalty, you must encourage your existing customers to provide feedback and give referrals.

However, only a few customers would be willing to give up their time to provide you with honest feedback. Therefore, it would help to develop creative ideas to encourage feedback. The best solution and encouragement would be to reward your customers for feedback and referrals. These rewards dont have to be something physical. Instead, they could be anything like store credit or discount vouchers. They also dont have to cost your business exponentially. But they must be enough to satisfy a customer.

When customers reshare your posts on their socials or give your brand a special shoutout, you will instantly notice a spike in your digital activity. And that is why customer feedback is imperative.

Improved customer loyalty can help your business succeed to a significant extent. Loyal customers help strengthen your market offerings, are usually less volatile, and are likely to spend more than others. They can also become ambassadors of your company and help promote your products and services.

Customer loyalty is also crucial for polishing the lifetime value of current customers. Furthermore, customer loyalty puts you at a competitive edge by defending your business against competitors. It is well-established that customer loyalty can go a long way, especially with the right marketing tactics.

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3 Marketing Tactics to Boost Customer Loyalty In 2022 - SociableBlog

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends spurred on by the ongoing pandemic and emerging technologies are forcing marketers to continuously update their strategies.

Things are changing fast things are incredibly complex, said Mike Baglietto, the global head of market insights at market research company NetBase Quid, in a recent webinar. Finding these unmet needs and shifts in customer behavior is becoming important for our businesses to succeed. We need to be able to sift through information quickly to find these insights to help drive our strategy.

Unfortunately, traditional methods of social media analysis are no longer working. According to Baglietto, theyre difficult, time-consuming, and no longer work in todays world: This is partly because theres so much data, but also because its siloed in a number of different systems with disjointed workflows.

On top of these fragmented data issues, more and more marketers are searching for the latest insights and technologies to help them prepare for social marketing changes on the horizon. To help with this, here are three of the most important social media trends to look out for in 2022.

There have been so many different changes to ways people are interacting on social channels, said Harvey Raola of NetBase Quid in the same webinar. One of the things weve been seeing as an emerging trend even before Facebook decided to rebrand their corporate entity as Meta is augmented reality.

He added, Before that, we were already seeing these trends in how brands were engaging with potential customers, enabling them to virtually try out their products.

Raola highlighted Ikeas virtual design rooms as an example, which let customers map out the furniture they had in their online inventory using an AR interface. Other big brands, such as Nike, leveraged technologies to allow people to measure their feet and try on shoes virtually.

Brands now have the opportunity to improve customer engagement with new technologies. Here are some VR and other metaverse technologies brands can consider implementing to improve social media interactions:

VR/AR arent the only major trends floating around social spaces. Brands have begun leaning into personalized content more heavily than ever.

Personalization is something that we are all familiar with At the heart of it is delivering content that is relevant to your users, Raola said. They expect their content to be relevant, and that encourages them to engage with you.

Consumers today expect personalized content, especially on their social channels. According to a report from Sprout Social, 61% of consumers expect companies to provide personalized experiences on social media based on previous brand interactions, and 59% expect companies to read and analyze what they post on social media.

However, marketers walk a fine line when it comes to personalizing social media content brands can unwittingly venture into creepy methods of interaction when using data consumers arent aware has been shared. A study conducted by CheetahDigital found that roughly 52% of social media users find ads based on recent shopping experiences from other sites creepy.

The best personalized social content is both highly relevant and based on information users have consented to share with brands. This not only builds consumer trust but also fosters greater levels of engagement with increasingly niche audiences.

When we think about the type of content being talked about and streamed on Facebook and Instagram, most of these are related to peoples interests, Raola said. The ways people are consuming content are becoming extremely niche.

Influencer marketing the process by which brands use external content creators to communicate their messages has grown a lot as a result of the pandemic. More brands have found influencers less scripted styles to be more enticing to consumers.

Influencers continue to be a very important part of what your marketing program should look like, Raola said.

He then referred to an Adweek influencer study, which found that influencer marketing increased ROI companies make roughly $6.50 for every dollar spent. But the benefits go beyond improved profits a survey from Matter Communications found that consumers often trust influencers more than the brands themselves.

The influencers and the clout that they have with their followers go hand-in-hand with the personalization of content and driving engagement, he said. These influencers are not going to be going away anytime soon Influencers are key to being able to unlock better ROI and gaining greater reach within your space.

Marketers that are available to personalize digital interactions through the latest influencing strategies and technologies will have the best chance of succeeding in the wake of social media trends in 2022 and beyond.

Watch this webinar presentation at Digital Marketing Depot.

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3 social media trends impacting marketing in 2022 - MarTech