Mediaboss Marketing

This is interesting, in a couple of ways. Today, Twitter has announced a new Twitter Toolbox hub, where it will highlight helpful, reliable Twitter analytics and creation tools to help maximize your Twitter marketing and growth process.

The new Toolbox is split into three segments: Expression tools, Safety Tools and Measurement Tools. For marketers, the measurement element is likely of most interest, with a range of Twitter analytics apps to offer more insight into your tweet performance.

Those are some great tools, while the expression element also highlights some handy tweet composition and scheduling options.

Ive used most of these tools at one time or another, and all of them have their purpose, and are worth spending some time with to see what you can get out of them.

But at the same time, I still find it a bit strange that Twitters promoting third-party apps for functions that it could actually build into its own native features.

Just last week, I noted that if Twitter really wanted to make money out of subscriptions - ala Twitter Blue - then it might be better off targeting business users, by creating a package of improved, native Twitter analytics tools and scheduling features, essentially building on TweetDeck, which it could make available for a monthly fee.

Twitter scaled back its analytics tools in 2020, with the removal of its Audience Insights element, and it hasnt added any alternative data options since, while it's also working on a new version of TweetDeck. Providing more in-depth analytics options for tweets would be of value, especially as the data would be coming direct from Twitter itself, as opposed to being filtered through a third-party tool which, to me, makes this new Toolbox announcement, in my view, a little confusing.

Why re-direct users to third-party apps when you could just build these tools yourself, then charge for access? Most of these apps operate on a freemium model, so theyre charging for access to your data. Why not set up your own, native dashboard of the same features as another potential revenue stream?

Of course, Twitter also wants to maintain connection with the developer community, and there is value in essentially partnering with these platforms to build better analytics options, and help more businesses users get more out of their Twitter process.

But it just seems like an obvious opportunity - if Twitters looking at subscription models anyway, why not give marketers even more insight into tweet performance and audience data as a paid tool?

I guess an updated Twitter Analytics/TweetDeck may still be on the cards at some stage, but until then, you have this new hub to highlight Twitter apps that Twitter itself effectively endorses as valuable and reliable, with each farming direct off of its own API.

And they are valuable tools, which could change the game for your tweet strategy.

You can check out the full overviews of each app in the new Toolbox here.

Read this article:
Twitter Launches New 'Toolbox' Hub to Highlight Helpful Creation, Moderation and Analytics Tools - Social Media Today

Do you like K-pop?

Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves.

That fandom is most significantly present on Twitter, which has become a key hub for K-pop enthusiasts. K-pop tweeters are now so prominent that they even have the power to quash controversial hashtag movements, by banding together to flood the streams with K-pop-related tweets instead.

Its amazing to see, and today, Twitter has shared some new insights into the rising K-pop conversation, which got even bigger, once again, in 2021.

As explained by Twitter:

With a massive 7.8 billion global Tweets in 2021,#KpopTwitteronce again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally,#KpopTwitterconversations became more diverse and vibrant in 2021.

So where, exactly, is K-pop discussion trending, and who are the big bands of note? Check out the below insights from Twitter which also includes a list of rising K-pop stars if you want to get ahead of the curve.

Read more here:
Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic] - Social Media Today

Twitters set to continue its tradition of unique Super Bowl promotions, this time through a new activation which will see selected tweets showcased, in wide-screen, across the roof of SoFi Stadium.

As you can see in this example, Twitters Super Bowl push will see tweeted predictions about Super Bowl LVI displayed across SoFis amazing LED roof. That will enable regular Twitter users to get their name up in lights, and have their Twitter handle projected to the world for all to see. Well, all of those in a helicopter, I guess.

SoFi stadium also has a range of digital screens inside the facility as well, so the chosen tweets will likely be displayed internally and externally. And that could give fans a huge boost, seeing their name on the big screen, with Twitter putting out a call for predictions here in order to potentially be featured.

As noted, Twitter is gradually building a tradition of innovative Super Bowl promotions. Over the last two years, Twitter has printed peoples tweets onto the confetti which has rained down on the winning players at the end of the game.

Last years iteration of this push included messages of thanks for frontline workers, amid the ongoing pandemic, adding another angle to the confetti messages.

Twitter has also implemented various team emojis and in-app activations to facilitate Super Bowl discussion, while its also long been involved in the NFL media push around the Super Bowl, further solidifying its links to the event.

This new initiative takes things to another level literally which will ideally help to further cement Twitter as the place to be for Super Bowl discussion and engagement.

Its a crucial event for tweet engagement. Throughout this past season, there were more than 4 billion video views on NFL-related tweets, while NFL post-season discussion jumped almost 400% versus the previous regular season.

Given this, it makes sense for Twitter to make a grand gesture in support of the event, and showcasing tweets on one of the biggest screens possible is certainly one way to do just that.

Read more:
Twitter Will Showcase Super Bowl Prediction Tweets on the Roof of SoFi Stadium in New Promo Push - Social Media Today

Is influencer marketing part of your digital marketing strategy for 2022?

With the rise of more creative, more native-aligned platforms and spaces, brands are increasingly relying on influencers to connect with new audiences, while the growing use of AR and other new technologies also necessitates a familiarity with platforms that takes time and knowledge to maximize.

Influencers can be a great avenue in streamlining such process, but you have to know your audience, and what kinds of influencers theyre tuning into, in order to get the most out of your influencer marketing efforts.

To provide some more context on this, the team from SocialPubli has put together this overview of five key influencer marketing trends of note for 2022. And while these notes wont address all of the info you need, they could help you formulate a better outreach strategy, based on the latest trends and shifts within the creator space.

Check out the full infographic listing below.

Read the original post:
5 Trends that will Dominate Influencer Marketing in 2022 [Infographic] - Social Media Today

LOS ANGELES--(BUSINESS WIRE)--Please replace the photo with the accompanying corrected photo.

The release reads:

OPEN INFLUENCE LAUNCHES GO PRISM SELF-SERVE SAAS SOLUTION, AN INNOVATIVE INFLUENCER MARKETING AND INSIGHTS TOOL FOR SOCIAL MEDIA MARKETERS

Go Prism is the Proprietary Social Intelligence Platform for Brand Safety, Influencer Discovery, Performance Benchmarking, and Competitive Insights

Open Influence, a global influencer marketing platform, has announced the launch of Go Prism, a proprietary creator marketing trends and insights tool that leverages innovative AI-powered content analysis and cross-channel data to help brands make better decisions when it comes to influencer marketing.

The Competitive Insights, Performance Benchmarks, and Brand Safety features have been a game-changer for us as we look to earn RFPs from major retail brands, said Alden Reiman, CEO and Founder of The Reiman Agency.

Powered by AI, along with an analysis of over 100 billion data points, Go Prism analyzes over 421 million unique pieces of content, 87 million hashtags and mentions, and 1 million high-caliber creators across all major social media platforms.

Go Prism is a content and information resource for brands to find data and qualitative analysis of insights and trends to help advance influencer and creator marketing programs. Key features include:

Most marketers are still struggling to figure out exactly what to do or who to work with when it comes to influencer marketing, and that problem is only growing as more creators, platforms, and features emerge, explains Eric Dahan, Cofounder/CEO of Open Influence.

Most social measurement tools for influencer identification only offer a basic, tip-of-the-iceberg analysis of macroscopic industry trends. Go Prism cuts through the noise of social media to provide actionable insights, allowing brands and agencies to better track influencer marketing industry trends and ultimately, make better investment decisions, Dahan adds.

ABOUT GO PRISM

Go Prism, a proprietary social intelligence platform, leverages innovative technology and analysis, as well as cross-channel data sets, to give brands access to social insights on demand. It cuts through the noise of social media to provide actionable insights, allowing brands to determine competitive benchmarks, understand campaign efficacy, and make more informed decisions around targeting and spend.

For more information, log on to http://goprism.com/.

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CORRECTING and REPLACING PHOTO Open Influence Launches Go Prism Self-Serve SaaS Solution, an Innovative Influencer Marketing and Insights Tool for...