Mediaboss Marketing

About the opportunity

The Department of Marketing in the Griffith Business School is a world and nationally recognised leader in marketing research, consumer behaviour, digital marketing, branding, and social marketing. The Department offers internationally recognised degrees that develop and foster a community of forward thinking, progressive and creative leaders in marketing. We bring diverse ideas, backgrounds and mindsets together and embrace collaboration.

We are seeking applications from talented individuals within Australia and abroad with outstanding academic achievement, communication, and leadership skills in order to contribute to the overall culture of excellence in research, learning and teaching, and engagement within the Department.

As Professor, you will be a leading authority in the discipline of Digital Marketing/Consumer Behaviour and will foster excellence in research, teaching, engagement and professional activities. The successful candidate will be expected to provide leadership in policy development in their discipline within the Department of Marketing, the University and within the community. As Professor, you will have achieved international recognition through original, innovative and distinguished contributions to your field of expertise, which is demonstrated by sustained and distinguished performance.

This is a full time, continuing, position based at the Nathan or Gold Coast campus and it is expected that the successful candidate will be available to attend campus in person as a normal requirement of the role. Further, you may be required to work on either a temporary or an indefinite basis at any premises, which the University currently has or may subsequently acquire or at any premises at which it may from time to time provide services.

About you

The successful candidate will possess a doctoral qualification in Marketing or equivalent accreditation and standing. You will have an excellent record of publications that will ensure that Griffith continues our outstanding achievements in research. A high level of industry engagement and demonstrated ability to network effectively will ensure that working relationships are improved both internally and with government, industry and community stakeholders. In addition, you will have demonstrated knowledge, skills and leadership in teaching and curriculum / program development at the tertiary education level, and a proven ability in the administration of University courses and programs.

We stand for making a difference in the world, being innovative and caring about students. If this opportunity resonates with you and your ambitions, we'd love to hear from you.

Salary range

Professor, Level E base salary: $186,531 per annum, plus 17% employer's superannuation.

How to apply

Please submit your application online and ensure your application includes the following:

Obtain the position description by clicking on the Apply button. You will be redirected to the Griffith University job search page where you will be able to access the position description.

What Griffith University offers

Working for one of the most influential universities in Australia and the Asia-Pacific region, you will join a University that spans five physical campuses in South East Queensland and all disciplines, while our network of more than 200,000 graduates extends around the world.

At Griffith University, we've worked hard to create a culture that will challenge you to be curious, creative and courageous. We also support the professional and personal development of all our employees and invest in the skills of our people.

Griffith University values diversity, inclusion and flexibility and we encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. Griffith's strategic goals are to also increase the proportion of women in senior academic and administrative roles and in Science, Technology, Engineering, Mathematics and Medicine (STEMM).

Further information

For further information about this role, please contact Professor Scott Weaven, Head of Department, Marketing on +61 (0) 7 555 29216 or s.weaven@griffith.edu.au.

For application queries, please contact People Services on +61 (0) 7 373 54011.

Aboriginal and Torres Strait Islander people are strongly encouraged to apply. If you wish to discuss First Peoples Employment further, please contact Joshua Long, Talent Management Partner (First Peoples) on (07) 3735 5403 or joshua.s.long@griffith.edu.au

Closing date: Friday, 29 January 2022 at 5 pm AEST. All applications must be submitted online.

Read more here:
Professor in Digital Marketing/Consumer Behaviour job with GRIFFITH UNIVERSITY | 275562 - Times Higher Education (THE)

When the pandemic flipped the world upside down two years ago, working women were among the most negatively affected. Today, they're part of a new class of entrepreneurs who are changing the small-business industry with their pursuit of social media and unique quarantine hobbies turned careers.

One in four women considered leaving the workforce or downshifting their careers in the pandemic, compared to one in five men, the management-consulting firm McKinsey reported. Additionally, between February and August, mothers of children 12 years or younger lost 2.2 million jobs compared to 870,000 jobs lost by fathers, the think tank Brookings said. Lastly, women felt more exhausted, burned out, and under pressure than their male colleagues, a 2020 Women in the Workplace study by McKinsey found.

But many of these women turned despair into determination by launching their own businesses. Almost half of the people who launched companies in 2020 were women, up from 27% in previous years, found a survey of about 1,500 entrepreneurs by the human-resources platform Gusto.

"The pandemic shook up what seemed like a safe route for most people," said Meredith Meyer Grelli, an entrepreneurship professor at Carnegie Mellon. "If the thing you thought was certain your job no longer looks safe, the jump that looked like such a big risk doesn't seem so big anymore."

What's more, when we masked up, stood 6 feet apart, and closed our doors to the world, we also opened our phones. Social-media usage increased by 61% during the first wave of the pandemic, found a study by Kantar, a media-trend research platform. Women were among the entrepreneurs to tap that surge, creating businesses with little more than a passion, smartphone, and social-media account. For example, as of August, more than 53% of TikTok creators were women.

Insider found 10 women who launched companies in the pandemic to get their best tips for going viral and growing a business using social media.

See the rest here:
How to Go Viral and Start a Business on Social Media - Business Insider

Congress on social media overdrive in poll-bound states. The Congress is on an overdrive in the election-bound states and its social media campaign has begun with the party's team setting up control rooms in Punjab, Uttarakhand, Uttar Pradesh, Goa, and Manipur.

The team constituted for each state has already moved to the respective state capitals and have started focusing on the work, trying to be ahead in the social media campaign of the party.

Chairman of the parties social media department Rohan Gupta said: "Our campaign is handled by the party volunteers and we have not outsourced it. We are way ahead of other parties including the BJP and the AAP."

The work will percolate from the state to the district and assembly levels and the party is making videos trending hashtags as #punjabchangasi, #uttrakhandmangejawab and such others. The teams have set up dedicated websites to highlight the Congress manifesto and get feedback from the public.

The social media department has trained office-bearers in the states at the booth level and armed them with the latest techniques. It will also focus on countering any misinformation campaign on the social media at the source itself to curb its spread.

The party has specially designed campaigns and live streaming of big programmes and speeches and press conferences of the party bigwigs like Rahul Gandhi and Priyanka Gandhi which is getting good traction and also the people are interacting with the social media volunteers.

The Congress had launched a 'Join Congress Social Media' campaign after which two lakh online 'warriors' have registered themselves.

"We all know that the government is scared of social media. Those who are against the government are anti-nationals. Through this, we are going to give the youth and the people of the country a platform to raise their voice," Gupta said.

The Congress is out of power in all the states except Punjab and the main rival is the BJP which is ruling the other states.

The Congress started the social media campaign late but picked up gradually and now has full fledged social media teams in the states. It plans to make the teams dynamic at the assembly and booth levels.

After PM Modi's account was compromised, #Hacked began trending in India. As per the screenshots shared on Twitter by several users, tweets were put out from PM Modi's account claiming "India has officially adopted bitcoin as legal tender"...

See original here:
Congress on social media overdrive in poll-bound states - ETBrandEquity.com

Over the last two decades, real estate has evolved greatly. With the advances in technology, it has become easier to close deals without going through as much hassle. The changes have opened the real estate industry to more people as they realize its potential.

This has shifted the highly competitive market as more real estate agents join the space. In a constantly evolving industry, success has become dependent on your ability to stay ahead of the trends and meet your customersgoals.

The Amazon Group with CENTURY 21 Tenace Realty has established and solidified its spot in the South Florida market. Starting in 1996, The Amazon Group has beenprivileged to witness firsthand the changes in the last two and a half decades. The network and experience they developed over the years enable them to provide the best deals for their customers. Thus far, the group has closed over 400 properties and received awards for Excellence in Quality Service and Performance year-over-year.

According to The Amazon Group, staying true to their mission has helped them climb the ranks. The Amazon Group is guided by its goal of offering a seamless experience to its customers by helping them easily navigate one of their most significant financialinvestments.

Buying or selling a home is a major decision that requires a lot of consideration. The team of Realtors at The Amazon Group has adopted systems that help theircustomers achieve their goals. With a combined 60 years of negotiating and market experience, The Amazon Group works to tirelessly attain their customersgoals.

To ensure properties receive the exposure needed to achieve the best offer, The Amazon Group posts customers listings on hundreds of websites and social media platforms. Pamela is a second-generation Realtor who majored in information technology and marketing. Her mother, Carol Amazon, started selling real estate in 1993. Growing up and watching Carol run The Amazon Group, Pamela developed a passion for real estate from a young age. In 2018 Pamelas two sons Michael & Jeff

Krammer joined the team. Each of them has skills in different sectors and experiences that enable them to leverage innovative strategies to strategically position theircustomers.

The Amazon Group cemented its place in the South Florida real estate market. As they continue to thrive, their goal is to help more people acquire their dream homes and make property selling effortless. They also hope to continue giving back to the local community and encourage others looking to join the industry.

Currently, the group gives back a percentage of their earnings to the community, participates in food drives, and provides clothes among other necessities to the less fortunate. They do all they can to make the communities in which they work every day better.

Published December 12th, 2021

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How the Amazon Group is Dominating the South Florida Real Estate Market - Influencive

Snapchat has shared some new insights into the value of AR for advertising, by underlining just how immersive and engaging AR experiences can be, and how Snaps AR tools, in particular, can drive better response.

Snapchat commissioned market research firm Alter Agents to conduct a study of AR immersion, which measured heart rate variability when viewing different types of social content experiences.

As explained by Snap:

When we talk about immersion, were referring to a neurological state based on a persons relative level of attention and emotional connection. When people are highly immersed, they are paying attention, emotionally engaged, and actively committing information to memory. To put it differently, they are in the zone, and the experience is resonating with them on a fundamental level - to the point it can predict future behavior.

Based on this study, Snapchat found that AR experiences are indeed more immersive, with AR process on Snapchat, TikTok, Facebook and Instagram all generating higher immersion scores above the general entertainment mean.

But Snaps AR tools were even more immersive according to the findings, Snapchats AR was measured at 1.7x more immersive than any other app.

Now, some of these measures are variable, based on the methodology and process. Is heart rate variability really the best measure of such, or would eye-tracking and neurological response data provide more indicative measures of actual engagement and mental response?

In this respect, I would say that based on this study, this is one way of suggesting that Snapchats AR tools are highly immersive, and that is worth considering in your process. But how much weight you put into each specific analysis and process will come down to your view on such.

In addition to this, Snapchat also found that AR advertising generated improved consumer response across various elements.

Again, there are some variables to the process, but it does provide some additional food for thought in regards to AR advertising, and with AR glasses on the way, that will become a bigger consideration for more and more brands moving forward.

You can check out Snapchats full AR immersion study here.

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Snapchat Shares New Data on the Marketing Benefits of Immersive AR Experiences - Social Media Today