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In episode 113 of the Disruptors for Good podcast I speak with John Blood, Chief Legal and Corporate Affairs Officer at Anheuser-Busch InBev,the worlds largest brewer, on the companys mission to eliminate harmful drinking around the globe. In this episode, John is also joined by Bill Novelli, founder ofBusiness for Impact at Georgetown McDonough School of Business.

The Business for Impact initiative at Georgetown Universitys McDonough School of Business released an in-depth case study on the current status of Anheuser-Busch InBev (AB InBev)sGlobal Smart Drinking Goals (GSDGs).This is a ten-year voluntary initiative by the worlds largest brewer to reduce harmful use of alcohol.

The GSDGs began in 2015 and will run until 2025. The report is an assessment of AB InBevs progress during the first five years. Within the report, titled AB InBev and Smart Drinking: An Analysis of How the Worlds Largest Beer Company Contributes to the Reduction of Harmful Alcohol Use, Georgetown recognizes AB InBev as an industry leader for its pioneering efforts to promote Smart Drinking through investments in excess of a quarter-billion dollars since 2015.

The findings suggest that businesses can play a role in addressing global social challenges, when there is commitment from the top, understanding the need to embed smart drinking into the commercial strategy as recommended by public health experts, and a willingness to go beyond traditional corporate philanthropy to create shared value for both business and society. Specifically, AB InBevs Global Smart Drinking Goals initiative has been successful in bringing together public health and corporate leaders to work collaboratively toward the common goal of reducing harmful drinking.

The harmful use of alcohol causes approximately 3 million deaths every year. Thus, societies are grappling with how to safely allow for the production and consumption of alcohol while protecting public health. Public health leaders recognize that just as industry contributes to the problem of harmful drinking, it might also play a significant role in solving it.

With the launch of the GSDG initiative, ABI has proven that reducing harmful drinking is a priority for the company, and that the global organization is striving to go beyond traditional corporate social responsibility to create shared value for business and society.

Case Study Key Findings

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A Conversation with Anheuser-Busch InBev on Changing Social Norms and Eliminating Harmful Drinking - - Causeartist

Positivity Pays, a South Florida-based multifaceted publishing company has collaborated with popular social marketing company, The Big Three Alliance, to honor Benjamin Crump, an American attorney who specializes in civil rights and catastrophic personal injury cases such as wrongful death lawsuits.

Staying true to its maxim of We Dont Compete, We Collaborate Positivity Pays, as a nonprofit foundation, collaborated with The Big Three Alliance to honor the Attorney with his own trading card as he hosted the JSU vs. FAMU brunch.

It was a befitting occasion for Attorney Ben to receive this honor during the highly anticipated 20th meeting between JSU vs. FAMU. This is also complemented by the history of the Orange Blossom Classic, the start of the college football season and of course, Coach Prime (Deion Sanders). A man on a mission to provide more opportunities for not only the student-athletes at JSU but all the student-athletes that attend HBCUs in general.

At the event, the nationally-recognisedBen Crump spoke about standing up for the youth and the community at large. Hosting in this capacity usually entails a short appearance, a speech, and inviting some other noteworthy individuals. This was business as usual until the face of the Positivity Pays foundation Ramon Absoloot Robinson entered in stage right seemingly in the fourth quarter to present Mr. Crump with something that would have him visibly emotional, yet, overly excited and honored to receive: His very own trading card!

Crump stated that he is extremely grateful for such an honor and expressed how important it is to honor and uplift others within the community.

What attorney has been elevated and celebrated on par with professional athletes? Given that the creation of trading cards is usually designated for those that athletically excel within baseball, basketball, and football.

To get more information about the work and impact of the Positivity Pays Foundation, visit their website atwww.positivitypays.com. Additionally, this historic moment will not be the last time the Positivity Pays team and Attorney Ben Crump come together to positively inspire others in the community.

Media ContactCompany Name: The Leadology GroupContact Person: Media RelationsEmail: Send EmailPhone: 954-501-1630Country: United StatesWebsite: https://positivitypays.com

Originally posted here:
Positivity Pays and The Big Three Alliance honors Attorney Ben Crump with a first-of-its-kind social activist trading card - Digital Journal

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It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile them in semi-regular round-ups.

If you have new appointments or transitions in your company that belong here, please send the names of the appointees, new role and company, and prior role and company to newhires@gamesindustry.biz.

Twitch creator Erin Wayne has joined Riot Games as its first global head of player community.

In this role, Wayne will shape and lead interactions with communities across Riot's titles, including League of Legends and Valorant. Prior to this, Wayne handled community and creator marketing at Twitch, as well as streaming full-time for the last seven years on her channel, Aureylian.

"Fostering communities around shared interests is something I'm incredibly passionate about, so the opportunity to join Riot to support their expansive, dedicated playerbase is truly exciting," Wayne said.

"I've long admired Riot's innovative growth across not only gaming, but also music and entertainment, because they're redefining what it means to build and nurture a sense of community with players in almost all facets of the media they consume. I'm honored to be joining such a diverse, creative team and look forward to helping deepen the relationship between Riot and players across the globe."

Former senior vice president of platform planning and management at PlayStation, Michael Pattison has joined Team17 as CEO of the firm's new games label.

Bringing over 25 years experience to the position, Pattison joins on October 18, after eight years at PlayStation. Prior to that, he held roles at Capcom, THQ and Ocean Software.

"I'm very pleased to share today that we have further strengthened our Games Label team with a very high-profile executive hire in Michael Pattison who joins from Sony Interactive Entertainment as CEO of our Games Label from next month," said Team17 CEO Debbie Bestwick. "Alongside Emmet O'Neill, CEO of StoryToys, we are building a truly remarkable senior leadership team to help deliver on our shared vision for the future of the Group."

Former creative lead at Sega Ranj Vekaria has been appointed as creative director at Curve Digital.

Prior to Curve, Vekaria spent 13 years at Sega, specialising in advertising and branding on some of Sega's biggest IPs, including SEGA's prominent brands, including Total War and Sonic the Hedgehog.

As part of an announcement unveiling four new additions to the company, Curve CEO john Clark said he is "extremely pleased to welcome Ranj to the team."

Other recent appointments around the industry include:

Mark Sottosanti | CFO, Riot GamesPreviously: Senior vice president of corporate strategy and development, Riot Games

Brian Wright | Chief content officer, Riot GamesPreviously: VP of young adult and family content, Netflix

Johner Riehl | Vice president of gaming and content, Zebra PartnersPreviously: Vice president, Wonacott Communications

Michele Spring Fajeau | Vice president of family and technology, Zebra PartnersPreviously: Founding partner, Radiate PR

Gina Lourenco | Operations coordinator, GamesAidPreviously: Part of the GamesAid programme to get young people into games

Ranj Vekaria | Creative director, Curve DigitalPreviously: Creative lead, Sega

Bobby Wertheim | VP of publishing, Curve DigitalPreviously: Director of content, Sega

Rich Earl | Senior marketing manager, Curve DigitalPreviously: Senior product manager, Curve Digital

Jay Shin | Business development manager, Curve DigitalPreviously: Director/co-Founder Arrogant Pixel/Lecturer at University of West London

Peter Lovell | Strategic director of talent acquisition, Lockwood PublishingPreviously: Director of talent acquisition, Jagex

Pawel Selinger | Art director, PixelAntPreviously: Art director and writer, Techland

Will Kinsler | Global communications director, Steel City InteractivePreviously: Community lead, Epic Games

Ehson Khaliq | Producer, Steel City InteractivePreviously: Producer, Sumo Digital

Byron Andrews-Salvietto | AI programmer, Steel City InteractivePreviously: Graduate, Southampton Solent University

Viqhaas Mehmood | 3D character artist, Steel City InteractivePreviously: Freelance artist

Leon Killin | EDI manager, Sumo DigitalPreviously: Founder, Balance Patch, EDI consultancy service

Dominic Butler | Studio design director , Splash DamagePreviously: Projects director, Editorial Technology, Ubisoft

Oliver Williams | Learning & development manager, Splash DamagePreviously: Deputy head of Birmingham Institute and Creative Arts

Graeme Boyd | Xbox EMEA social media marketing managerPreviously: Senior social marketing manager, Xbox at Microsoft

If you have jobs news to share or a new hire you want to shout about, please contact us on newhires@gamesindustry.biz

Excerpt from:
Erin Wayne joins Riot as first global head of player community | Jobs Roundup - GamesIndustry.biz

Should you focus on building your brand on social, or driving direct response?

Each element has its place, but according to LinkedIn, its branding that will deliver the best results in the long run -so long as you take an intentional, sustained content approach.

As per LinkedIn:

Evidence is mounting that loading budget into performance marketing without a brand strategy to support it risks diminishing returns. Research by the Institute of Practitioners in Advertising (IPA) shows the impact of demand marketing declining quickly over time, while an investment in brand keeps on giving. Thats why IPA data suggests that the optimal marketing mix gives 60% of budget to brand, compared to 40% for demand.

In other words, you should be looking to establish relationships with your social media audience over time, through a focused content plan, which reinforces your brand ethos and approach. At the same time, however, you also need to be promoting your latest products.

A combined approach, factoring in the importance of each element, will help maximize your results though it does take time to establish your brand, and that requires foresight, a strategic map to establish clear expectations, and investment, especially early on.

This is the focus of LinkedIns latest infographic, which provides some key pointers on utilizing a combined brand and demand approach to maximize performance.

Of course, theres more to it than this. The key challenge is probably convincing your executives to invest in such a program, when they wont see optimal returns in the early stages. But maybe, this graphic will help to underline the approach, and guide your planning moving forward.

You can check out LinkedIns full overview here.

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LinkedIn Shares New Insights on the Benefits of a Combined 'Brand and Demand' Approach [Infographic] - Social Media Today

#NYFWONFIFTH X Nefatari Draw Influencers and Designers

A New York Fashion Week Panel on the impact of influencers on fashion and music, featured five influencers and drew a crowd of over 100 guests attending NYFW.

WHO:Top Influencer Panelists: Nefatari Cooper,Jessica Markowski, Nyakim Gatwech,Bri Wilburn,Alexandra Dieckaka Lex

Marketing Technology News: Online Product Sampling Booming Globally: SoPost Gears Up to Launch Industry Leading Sampling

DesignersByron Lars, Yeohlee Teng, CFDA 2021 honoreeModel CocoStylistsFreddie Leiba,Mykel C. Smith,Debra GinyardSingerFelycia Pendergrass,Teddy Pendergrass IIModeratorDarlene Gillard-Jones

Marketing Technology News: Martech Interview with Amy D. Love, CMO of SambaNova Systems

WHAT#NYFWOnFifth presented a panel discussion on the impact of influencers on fashion and music.

Discussion followed by mixer with 100 plus guests from fashion and music.

Cooper, Gatwech, Markowski, Dieck and Wilburn, all millennials who represent a range of races and backgrounds, were part of a panel presented during NYFW to discuss their work as influencers in fashion and music.

Cooper, who is also a recording artist, convened the discussion. I realized there was a need for influencers voices to be heard more clearly and also educate business leaders on the impact of influencers in fashion and music, said Cooper.

There was a disconnect in the fashion and music industries about the role influencers play, said Cooper. Coopers song Bring Yuh Body is gaining spins onNew Yorkstop radio station Power 105.1.

Marketing Technology News: MarTech Interview with Hannah Stewart, VP Marketing at Zeotap

Excerpt from:
The Impact of Influencers Continues to Grow as Consumers Authenticity - MarTech Series