Mediaboss Marketing

The results followup onresearch undertaken by the company 12 months ago which revealed thatalthough55 per cent of businesses cancelled or delayed plans to export to overseas markets or trade internationally, 51 per cent said that their view on the importance of international trade had increased, demonstrating clear intent and ambition.

The past two years haveobviouslybeen very difficult for UK businesses first with Covid preventing them from expanding, and now Brexit.But from our 20 years of global business experience, we know its notimpossible.

He continues: Having supported leading brands likeLG, UFC,Disney, Penguin Books, and PwCgrow faster in every market, we can also help those businesses whoare looking forstrongguidance orare under the impressionthat its too expensive.After a terrible two years,were making it our missionto help businesses overcome growth obstacles andtrulyreach their full potential.

To fulfil this mission, AccuraCasts experienced team of multilingual marketers and strategists provide data-backed strategy advice as well as practical input. Assistance for businesses wanting to grow includes:

For any organisation expanding internationally, translation alone is inadequate and multilingual services are crucial. We bring the expertise and local know-how needed to advertise a companys products and services across the world, with paid media experts who are native speakers of all major global languages.

We assisted Inch Blue by setting up comprehensive tracking to optimise campaigns for ROAS and sales targets. Intelligent audience targeting and cross-border audience matching allows us to identify potential new customers based on interests, demographics, and life events in new markets.

Our overall approach at AccuraCast is to equip our team of multilingual digitalmarketing experts with data science anda toolset that includes our proprietary AI to uncoverestablished and emerging cultural insights, which can help you build relevanceat a global scale and rapidly grow yourinternational sales.

Contact us about your growth ambitions

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Over a Third of UK Business Exports Held Back by Brexit - AccuraCast

Ever since the birth of above the line and below the line from P&G in the 1950s, brands have pondered where they should direct their spend. Theyve developed teams for this invisible line, which has arguably enabled some of the most well-loved brands to blossom. Nevertheless, its not 1950 anymore. Were probably due an upgrade.

Most brands have now adapted their structures to focus more on brand and trading: one to protect and promote the brand, the other to drive and trade it. However, with social media now becoming a brands best friend, where does this fall? Do you create a whole new team? Is it somewhere for you to build your brand, or somewhere for you to trade your product?

From a commerce perspective, we believe this is where the conversation needs to change. We need to move away from the media type itself and start to develop a more strategic approach based on the marketing objective first, with an agnostic view on media selection.

Lets take digital media as our starting point. According to EMarketer, UK digital ad spend is forecast to grow by 16.8% to 19.2bn by the end of the year. Retail will pull even further ahead of all other categories in 2021, spending 4bn, with the consumer-packaged goods industry in second, reaching 2.8bn. Of this, social ad spend is projected to reach 5.2bn in 2021. With 77.9% of the UK population on social media, its easy to understand why these figures are growing at such a rate.

But as all our social media experts would agree, its a hugely complex channel. One of our clients recently said that social is how people are aided in their daily life. Its not just for a single purpose, its for all purposes. Therefore, pigeonholing the channel into something only accessible by either your brand or trade teams can only mean one thing: your brand is ultimately losing out.

Itsu is a great example that crossed our desk recently. A single influencer happened to create the now infamous #salmonricebowl nothing technically revolutionary, but with 600 million hits on the hashtag alone, it became a sensation. Itsu jumped into action off the back of the trend, resulting in an increase in seaweed sales of 108% over the last three weeks. Arguably, all the content that was generated supported the brands image, but most importantly it drove some wildly impressive sales figures.

This is only one example but is something were seeing across the board. For us, as part of the commerce landscape, its about ripping up the rulebook and starting from the marketing objective, developing the message and selecting the relevant media for the task at hand. For brands trying to target consumers at the point of consideration we should not be limiting our media potential due to internal structures. We need to broaden our marketing teamss remit, bring channels such as social media back onto the table for trading teams, and be more cognisant of the fact that one media type doesnt have to do one job at a time.

It may sound simple, but many brands are still focused on a 1950s way of working, which inevitably is only hindering their growth potential. Brands could make their media work harder by being brave about strategy and planning decisions. If were seeing brand ROI of 3.81 from using digital display to drive to physical store a channel normally reserved for performance marketing think what your brand could achieve by ripping up the media rulebook.

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Marketing strategy is stuck in the 1950s. Time to modernise for the social media era - The Grocer

Engine Gaming and Media (NASDAQ:GAME) stock is on the move today as investors celebrate positive fiscal Q4 2021 results.

Lets dive into that news below to see why holders of GAME stock are smiling today.

Tom Rogers, executive chairman of Engine Gaming and Media, said this in the earnings report.

As younger demographics increasingly desert traditional media in favor of seeking social experiences in the gaming space whether participating as a player or as a viewer of competitions and are increasingly influenced in their marketing decisions by social content creators we are investing to make our social experiences more robust and more unique for our users, while making our ability to execute social marketing and ad campaigns more effective and efficient for our industry clients.

GAME stock is experiencing heavy trading today following its earnings report. As of this writing, more than 12 million shares of the stock have changed hands. Thats a massive jump compared to the companys daily average trading volume of about 202,000 shares.

GAME stock is up 18.2% as of Wednesday morning.

Theres more stock market news worth checking out below!

Weve got all the latest stock coverage that traders need to know for Wednesday. A few examples include whats happening with Biofrontera(NASDAQ:BFRI), retail stocks, and BIOLASE(NASDAQ:BIOL) today. You can get up to speed on that at the following links!

On the date of publication, William Whitedid not have (either directly or indirectly) any positions in the securities mentioned in this article.The opinions expressed in this article are those of the writer, subject to the InvestorPlace.comPublishing Guidelines.

With only the rarest exceptions,InvestorPlacedoes not publish commentary about companies that have a market cap of less than $100 million or trade less than 100,000 shares each day. Thats because these penny stocks are frequently the playground for scam artists and market manipulators. If we ever do publish commentary on a low-volume stock that may be affected by our commentary, we demand thatInvestorPlace.comswriters disclose this fact and warn readers of the risks.

Read More:Penny Stocks How to Profit Without Getting Scammed

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GAME Stock: 6 Reasons Why Engine Gaming and Media Investors Are Feeling Thankful Today - Investorplace.com

DUBLIN, Nov. 23, 2021 /PRNewswire/ -- The "Global Subscription E-commerce Market: Size and Forecasts with Impact Analysis of Covid-19 (2021-2025 Edition)" report has been added to ResearchAndMarkets.com's offering.

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The report provides an in-depth analysis of the subscription e-commerce market including detailed description of market sizing and growth. The report provides an analysis of the global subscription e-commerce market in terms of value and application. The report also includes regional analysis of the North America and Europe subscription e-commerce market.

Subscription e-commerce provides the consumers a way of signing up for goods and services which they require on a regular basis. The goods are then auto-delivered to the users every week or every month through subscription boxes. Subscription e-commerce also includes subscription-based online streaming services. These services provide the consumers unlimited access to the company's streaming services for a monthly or yearly payment.

Subscriptions have been segmented on the basis of type into refill (food & beverages, personal hygiene, others), customize (apparel, footwear & accessories, health & beauty, pets and others) and membership (health & fitness, work/ lifestyle and others).

Subscription e-commerce has been segmented on the basis of subscription type and service provider. On the basis of subscription type, subscription e-commerce has been segmented into subscription boxes and subscription-based media. On the basis of service provider, subscription e-commerce has been divided into large subscription e-commerce companies and small subscription e-commerce companies.

The global subscription e-commerce market has witnessed continuous growth in the past few years, the growth of the market was positively influenced by the spread of pandemic disease COVID-19 in 2020. However, the market is projected to grow even further during the forecast period (2021-2025).

Story continues

The market is expected to be driven by various growth-enhancing factors such as the growing use of subscriptions among millennials, rising popularity of online streaming services, increasing internet penetration, low cost of subscription boxes, etc. However, the market is not free from challenges that are hindering its growth. Some of the major challenges faced by the market are e-commerce fraud and low adoption of subscription boxes in developing countries.

Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the global subscription e-commerce market has also been forecasted for the period 2021-2025, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The major players dominating the global subscription e-commerce market are Amazon.Com, Inc., Unilever (Dollar Shave Club), HomeFresh SE, Blue Apron Holdings, Inc. and Ipsy. The five companies have been profiled in the report providing their business overview, financial overview and business strategies.

Key Topics Covered:

1. Executive Summary

2. Introduction2.1 Subscription: An Overview2.1.1 Subscription Classification2.2 Subscription Segmentation: An Overview2.2.1 Subscription Segmentation by Type2.3 Subscription E-commerce: An Overview2.3.1 Advantages of Subscription E-commerce Model2.3.2 Subscription E-commerce Classification2.4 Subscription E-commerce Segmentation: An Overview2.4.1 Subscription E-commerce Segmentation by Subscription Type2.4.2 Subscription E-commerce Segmentation by Service Provider

3. Global Market Analysis3.1 Global Subscription E-commerce Market: An Analysis3.1.1 Global Subscription E-commerce Market by Value3.1.2 Global Subscription E-commerce Market by Application (beauty and personal care, food and beverage, entertainment and others)3.1.3 Global Subscription E-commerce Market by End User (women, men and kids)3.2 Global Subscription E-commerce Market: Application Analysis3.2.1 Global Beauty and Personal Care Subscription E-commerce Market by Value3.2.2 Global Food and Beverage Subscription E-commerce Market by Value3.2.3 Global Entertainment Subscription E-Commerce Market by Value3.3 Global Subscription E-commerce Market: End-User Analysis3.3.1 Global Women Subscription E-commerce Market by Value

4. Regional Market Analysis4.1 North America Subscription E-commerce Market: An Analysis4.1.1 North America Subscription E-commerce Market by Value4.1.2 North America Subscription E-commerce by Application (beauty and personal care, food and beverage, entertainment and others)4.1.3 North America Subscription Ecommerce by Country (The US and Rest of North America)4.1.4 The US Subscription E-commerce Market by Value4.2 Europe Subscription E-commerce Market: An Analysis4.2.1 Europe Subscription E-commerce Market by Value

5. Impact of Covid-195.1 Impact on Global Subscription E-Commerce Market5.1.1 Impact on Subscription Business Companies5.1.2 Impact on Global Subscription E-Commerce Application Segments5.1.3 Increased Focus of Subscription E-Commerce Businesses on Flexibility

6. Market Dynamics6.1 Growth Drivers6.1.1 Growing Use of Subscriptions among Millennials6.1.2 Rapid Urbanization6.1.3 Rising Popularity of Online Streaming Services6.1.4 Growing Usage of Mobile Devices6.1.5 Increasing Internet Penetration6.1.6 Rising Purchasing Power6.1.7 Busy Lifestyle6.1.8 Low Cost of Subscription Boxes6.2 Challenges6.2.1 E-commerce Fraud6.2.2 Low Adoption of Subscription Boxes in Developing Countries6.3 Market Trends6.3.1 Increasing Adoption of Subscription among Men6.3.2 Curation-based and Membership Subscription Models6.3.3 Use of Social Media for Marketing6.3.4 Growing Role of Artificial Intelligence (AI)

7. Competitive Landscape7.1 Global Subscription E-commerce Market Players: Financial Comparison7.2 Global Subscription E-commerce Market Players by Subscription Model7.3 The US Subscription E-commerce Market Players by Number of Online Visitors

8. Company Profiles8.1 Business Overview8.2 Financial Overview8.3 Business Strategy

Amazon.Com, Inc.

Blue Apron Holdings, Inc.

HelloFresh SE

Ipsy

Unilever (Dollar Shave Club)

For more information about this report visit https://www.researchandmarkets.com/r/vqla5p

Media Contact:

Research and Markets Laura Wood, Senior Manager press@researchandmarkets.com

For E.S.T Office Hours Call +1-917-300-0470 For U.S./CAN Toll Free Call +1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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Global Subscription E-commerce Markets, 2021-2025 - Increasing Adoption of Subscription among Men, Curation-based and Membership Subscriptions, Social...

The three-minute spot, set to the track You and I by Valerie June, follows the girl as she tries to keep her frosty friend alive all year-round. First, she saves him from her brother, who turns the family of snowpeople in the front yard into soccer practice. She then tucks Simon into the kitchen freezer, where shes vigilant about keeping him safefrom Dad eating ice cream and collisions with boxes of frozen food. She even manages to take Simon on a camping trip, stashing him into the cooler. Although Simons twig hair falls off and his smile starts to droop throughout the year, he remains a content creature in the care of his friend.

Finally, as winter comes around again, the girl excitedly frees Simon from his cubby and replaces him in a place of pride on the lawnwe wont spoil it, but the ending is a bit of a jolt

Though the Reitmans worked together on the new Ghostbusters film, which son Jason helmed and father Ivan produced, the Apple ad marks the first time the two have teamedtogether as directors.Apple worked with TBWA/Media Arts Lab on the ad, which was produced out of Bob Industries.

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Jason and Ivan Reitman direct Apple's heart-tugging holiday ad - AdAge.com