Mediaboss Marketing

The Struggles of a Socially Anxious Artist

For more info about Benjis art, please check out their Linktree!

Greetings guys, gals, and pals! My name is Benji and for context, I have autism, ADHD, depression, and social anxiety! Yippee! /s

Ive been doing art since kindergarten, but it wasnt until middle school that I started to look at it through a business lens. As such, Ive discovered that being a successful artist online goes hand-in-hand with successful marketing. Marketing, as you may know, takes many forms, largely involving social interaction, which I suck at.

I was in DECA (formerly Distributive Education Clubs of America, one of the premier groups for young entrepreneurs) during my senior year of high school. We traveled to Boston for the statewide competition. I went through the effort of packing a bunch of old paintings I wanted to sell, but when I was there, it was a hopeless endeavor. I never even had the nerve to set up shop, there were just so many people. How could I hope to reach out to them with my small voice? How could I even think of talking to a stranger at a business event to ask them to give my paintings a glance? As you could expect, I didnt make a single sale.

Im currently enrolled in an Entrepreneurship & Marketing class at Clark and Id like to think Im doing better, but I may be lying to myself. Early into the semester, we were put into small groups so we could introduce ourselves and our businesses. I ended up avoiding talking to my group mates outside of brief responses, turning my back on them to continue drawing while holding in tears. It might be ironic but I think my social skills have improved because Im part of a wonderful friend group, but I would also say that my mental health has tumbled significantly since the beginning of the school year. That particular day where we had to talk to each other was one of the bad days, and I simply couldnt handle talking to strangers at that moment.

Sadly social anxiety affects my experience in the marketing class through more ways than one . One of the assignments requires us to find an industry expert to interview, and let me tell you, I am dying inside. For all my fellow Undertale fans out there, you might be familiar with a popular artist named Zarla, well-known for her alternate universe comic Handplates based on the game. Reaching out to her was awkward enough, but she has yet to confirm her willingness to let me interview her, and Im praying that I dont have to contact another person I look up to, because at this point I could melt. I also feel bad trying to insist because I know this is probably weird for her too, and I dont want to overstep my boundaries as a fan. God help me, Im willing to take a zero on this assignment, I dont want to do this.

Theres been times where I look at my friends personal accounts and wonder how they could possibly have over 100 followers, while my art accounts cant even break 30. The answer is networking, which is once again hard to do on the days where you just want to curl up in a ball forever because you have to work with people you dont know. The reason why I keep saying bad days is because on good days, I can be one of the chattiest people in the room. Ive had lovely conversations when sharing my table with a stranger at the pop-up, I can engage with strangers on Discord servers, and Ill even say hello or compliment people in my dorm. The contrast just makes me sad.

Advertising is hard because you really have to put yourself out there. Youll feel awkward because you feel like youre wasting their time, youre worried people will dislike you, maybe you feel like youre exploiting them or something, but I just want to say that as long as its not hurting anyone, please dont be afraid to show your stuff.

Ive found that whats been helpful to me is just putting ads for my Etsy and RedBubble after the art in my Instagram posts, because its more subtle rather than in-your-face. You can also try creating fanart for other artists, since youre at least giving them something in return for any publicity they give you. We live in a time where money makes our world go round and the rich try to make us think it cant buy happiness. It sure makes me happy when I get to eat food and sleep in a house, and I think you deserve to make money too if your product makes people happy in a non-harmful way. So set up your blogs, prepare all your shops, interact with other people, and dont forget

TO CHECK OUT MY STUFF AT THE POP-UP! HI I SEE YOU AND BY THE WAY THIS WAS AN ASSIGNMENT FOR MY MARKETING CLASS! IM SORRY TO YOU ALL, ILL LEAVE NOW! GOOD LUCK TO MY FELLOW SOCIALLY ANXIOUS PEOPLE AND MY FELLOW ARTISTS, HANG IN THERE! OK BYE!

View original post here:
Having Social Anxiety in a Marketing Class - The Scarlet

Game Changer Marketing Solutions is Honored for Providing Top-Quality Social Media Management Services to Businesses in Honolulu and Beyond

Cassandra Manner, CEO of Game Changer Marketing Solutions

With the increasing importance of having a strong social media presence, businesses need to have a comprehensive social media strategy that helps them connect with their target audience, build brand awareness, and increase engagement. Game Changer Marketing Solutions' social media management services are designed to help businesses achieve just that. The team of social media experts at the company will work closely with clients to create a customized social media strategy that meets their unique needs and goals.

"We are honored to be recognized as one of the best social media marketing agencies in Honolulu by Expertise," said Cassandra Manner, CEO of Game Changer Marketing Solutions. "Our team is dedicated to helping businesses thrive on social media and achieve their marketing objectives."

Game Changer Marketing Solutions' social media management services include social media strategy development, content creation, community management, social media advertising, and analytics and reporting. The company's team of experts stays up-to-date with the latest social media trends and technologies to ensure that clients receive the best possible service.

"We believe that every business deserves a unique social media strategy that aligns with their goals and target audience," added Manner. "That's why we work closely with our clients to create customized social media solutions that help them achieve their objectives."

With a focus on delivering high-quality results and exceptional customer service, Game Changer Marketing Solutions is committed to helping businesses succeed on social media. To learn more about the company's social media management services and how they can help your business enhance its social media presence, visit the company's website: https://gamechangermarketingsolutions.com/

Cassandra MGame Changer Marketing Solutions LLC+1 808-855-6762email us here

Read more:
Game Changer Marketing Solutions Named One of the Best Social Media Marketing Agencies in Honolulu by - EIN News

Lemon8 is the latest app on everyones lips. But did this new social media platform really come out of nowhere? After launching in Japan in 2020, Lemon8 quickly gained popularity and had amassed an impressive 5 million users by 2022. Bread Agencys Amaury Treguer explores.

But until recently, Lemon8 was mostly unknown outside of Asia. The Australian ban of TikTok on government devices and rumours of an impending nationwide ban in the US have propelled the global launch of this potential successor into the limelight. Its been so successful, in fact, that its already achieved a top-10 spot in the US App Store charts.

If this is the first time youve heard of Lemon8, dont worryyoure not the only one. And its certainly not too late to be an early adopter, particularly in a marketing context. But does the future of Lemon8 really shine as bright as the hype would have us believe?

Self-described as a lifestyle community app, Lemon8 is somewhat of a mashup between Instagram and Pinterest, restyled for Gen-Z. You can think of it as a reimagined Tumblr for the TikTok generation.

By combining the best features of several platforms, the app achieves the aesthetic appeal of Pinterest and Instagram with the addictive qualities of TikTok.

But what sets Lemon8 apart from the countless other social media apps?

For one, it leverages ByteDances experience in the latest AI technology to provide personalised recommendations to users using the same algorithm that powers TikTok.

Secondly, Lemon8s siloing of interests into product-focused lifestyle categories such as fashion, beauty, and home dcor trends sets up the platform for potential social commerce opportunities in the near future.

Currently, there are no built-in shopping features or monetisation options for creators, but its not hard to imagine how the app could be a lucrative marketing tool for influencers and brands alike.

So far, so good. Especially if youre a social media influencer or Gen-Zer looking for makeup tips and college dorm room ideas (and dont forget Gen Alpha is coming up fast behind.) But from a business point of view, does it make sense to start growing a presence on the app?

Of course, anyone in the digital marketing world is going to pay attention to a new social media app with a user base thats growing as fast as Lemon8, but we all know better than to jump in too quickly. After all, who can forget the epic rise and fall of Clubhouse?

Teen and young adult audiences are fickle, and todays hot new trend could just as easily become yesterdays news.

Many businesses and marketers will be approaching the new app with caution as its owned by the same company as TikTok, and if TikTok is facing a ban due to privacy concerns, theres certainly no guarantee that another app from the same company will be a safer bet.

For now, most are approaching Lemon8 with a sense of restrained optimism. Its rapid growth, effective recommendation engine, and overall buzz are all great signs for future success.

Depending on your level of risk tolerance, Lemon8 could be a great platform to explore, particularly if youre looking to reach young audiences. That said, for Australian companies, its going to have to be a watch and wait approach as the app is not yet available locally.

To get ahead, any marketer reluctant to be left behind should sign up and start browsing content on the platform. This is the best way to get a feel for Lemon8s current user base, the type of content being shared, and the level of engagement that popular accounts are getting.

Of course, its easy to be impressed by a shiny new platform, but only time will tell if Lemon8 ends up being the next big thing or just another blip in social media history.

View original post here:
Why Lemon8 is the social media app to watch this year - Marketing magazine Australia

Ford Motor Co. will be moving a chunk of its social agency-of-record duties back to WPP and away from VaynerMedia, which only had won that business a little more than a year ago, several people close to the matter told Ad Age.

The automaker confirmed the shift, explaining that its social AOR account for Ford Bluethe business responsible for selling its gas and hybrid vehicleswill be moved to a WPP agency team in partnership with Wieden+Kennedy, its global and U.S. creative AOR. The company said VaynerMedia will remain on the roster to handle the social account for Ford Pro, its commercial and government business.

Also read:Ford Credit's first consumer campaign debuts

As we continue to improve brand consistency, focus and tone, weve realigned our social agency responsibility, a Ford spokesman said. W+K and WPP, which have been partnering on social projects, will be assigned Ford Blue social, while VaynerMedia will handle our very important Ford Pro social business.

Two people close to the business said the WPP agency team will include creative network VMLY&R and media agency Mindshare.

Read the original here:
Ford moves lead social media account to WPP and Wieden from ... - AdAge.com

PRESS RELEASE

Published April 13, 2023

The music industry has experienced a paradigm shift with the advent of social media, making it vital for artists and labels to embrace innovative marketing strategies. Creed Media, a trailblazer in music marketing, has emerged as the go-to solution for artists looking to make a mark in this dynamic landscape.

The changing landscape of music promotion

Social media platforms have become the primary channel for Gen Z to discover new music. They spend an average of 3 hours per day on social media and, importantly, reports also say that 56% of this group discovers new music through social media. Artists and labels must adapt to evolving marketing trends to stay relevant amidst increasing competition, shorter attention spans, and the constant need to generate fresh content.

An innovative approach to music marketing

Creed Media, led by founding member Eliot Robinson and current leaders Timothy Collins and Hugo LePrince, offers a comprehensive range of services specializing in brand development, fan engagement, and data-driven marketing strategies for artists and labels. The company focuses on leveraging market trends and insights to create tailored campaigns that resonate with target audiences, setting them apart from competitors.

Emphasizing the production of interesting and genuine material, the agency's strategy highlights the artist's distinctive brand and personality. The team collaborates closely with artists to create a social media strategy that supports their artistic vision and core beliefs, employing a variety of content types such as images, videos, and live streams to keep followers engaged and interested.

Leveraging influencer marketing for greater reach

Influencers play a crucial role in the music promotion landscape, wielding the power to expose artists to new audiences. Creed Media forms strategic partnerships with influencers, ensuring a mutually beneficial relationship that broadens an artist's reach. By creating customized campaigns tailored to specific influencer demographics, the company maximizes the impact of these collaborations.

The importance of data analysis for artists

Advanced analytics form the backbone of Creed Media's marketing approach. The agency closely monitors campaign performance, enabling real-time optimization to maximize impact. These data-driven insights not only inform current strategies but also help predict future trends, ensuring that artists and labels stay ahead of the curve.

Navigating music promotion with Creed Media's cutting-edge expertise

Creed Media's innovative approach has left an indelible mark on the music industry. By partnering with the agency, artists and labels gain access to cutting-edge marketing expertise that enables them to navigate the ever-evolving landscape of music promotion. As social media continues to shape the future of music marketing, Creed Media's data-driven strategies and influencer partnerships will remain invaluable for artists and labels seeking to make their mark.

Creed Mediahttps://www.creedmedia.com/

COMTEX_429153489/2776/2023-04-12T22:20:31

The rest is here:
Creed Media Brings Cutting-Edge Marketing To Artists And Labels ... - Digital Journal