Mediaboss Marketing

WASHINGTON--(BUSINESS WIRE)--Global non-profit, DKT International announces the launch of HIV test kits, greater access to contraception, and innovative educational marketing campaigns to aiding mens and couples sexual and reproductive health and future.

DKT recognizes the integral role men play in preventing STIs and unplanned pregnancies. As such, were constantly innovating male oriented social marketing tactics, partnering with programs like World Vasectomy Day, and designing initiatives to reduce the stigma against even discussing sexual health. Our teams are working in underserved countries around the world to provide access to contraception and highlighting new options for men to protect their health and future, says Chris Purdy, CEO of DKT International. Through increased access to products via innovative supply channels, men can integrate healthy lifestyles, prevent the transmission of HIV/AIDS and unintended pregnancies, all while generating greater conversation about gender equity and responsible masculinity.

In 2020, DKT served 48.6 million Couple Years Protection (CYPs), which is the estimated protection provided by contraceptive methods during a one-year period based off total contraceptive sales. A large factor of the impact is attributed to DKTs efforts to sell or provide: 24 million condoms, 52,000 tubal ligations and vasectomies, 3.5 million lubricant sachets / tubes, 55,000 HIV test kits, emphasizing the importance of mens sexual and reproductive health.

Recent in-country efforts to improve mens sexual health include:

DKT International

Since 1989, DKT Internationals core mission has been to provide safe and affordable options for family planning and HIV prevention through social marketing in underserved countries throughout Latin America, Africa, and Asia.

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DKT International Introduces Affordable Contraception, HIV Test Kits, and Innovative Educational Marketing Campaigns to Protect the Health of Men and...

As you scroll through your Facebook or Instagram feed, you notice that it consists mostly of videos. And these are the videos that you watch 80% of your time on social media.

What about YouTube videos?

According to statistics, 6 out of 10 people prefer to watch videos online instead of TV. We live in a world where the search for solutions to problems occurs on the Internet. Videos play a key role in the decision-making process.

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Video marketing is a powerful way to reach both potential and existing customers. Video marketing will completely change the way you do business.

According to statistics:

Marketing is an advertising activity that aims to inform the public about your business, its services, and its products. In most cases, it is not intended for direct sales, but it allows you to educate the public about your business.

If we take social marketing as an example, then on a Facebook page, you can show what services your business offers. Also, you can communicate with your audience through posts, comments, and likes. Social marketing can show what people think or say about your business or what will help the business improve the quality of its services.

In the past, traditional marketing methods had a few advertising tools. But this has changed with the advent of the Internet. There are a lot of digital marketing strategies. But video marketing is taking the lead in promoting products and services.

The most compelling reasons for the mandatory implementation of video marketing in business are:

Video marketing is the most effective way to start communication with the audience.

It is difficult to start communicating with the audience when a business has just started functioning. Nobody knows about it. Video marketing can remedy this situation. Research shows that video marketing can change peoples attitudes towards a brand. It is important to understand that video marketing works best when the audience is resting at home. Video editing quality also plays an important role in the presentation of your brand. For example, you can use such video software as Movavi to edit your videos.

Video marketing can help humanize your brand.

Artificial intelligence is changing the perception of all areas of life. Still, no one thinks that video marketing is changing our habits as much as artificial intelligence. It is difficult to humanize a brand (business) with only text as it has limited capabilities. Videos with people work wonders; they convey emotions, tell stories, make it clear to the audience what a brand is. Voice, appearance, character, personality all of these play an important role in video marketing. With their help, a viewer can convey any message, so it is very important to delve into details.

Video marketing has a huge potential.

Millions of people watch YouTube videos for hours. Imagine how it can affect your business if everyone took a minute to watch your video. Research shows that around 90% of consumers watch videos on mobile phones before making a decision. The world watches 1 billion hours of YouTube videos every day. Keep in mind that YouTube views are increasing by 100% every year, and so is the audience. Brands that chose this path of development a few years ago are now making 10 times their initial profit. Video marketing is a revolution that is breaking television.

Video content improves website SEO performance.

Google owns YouTube, which means a lot to marketers who use video marketing in their business. There are many different statistics on how many times a site with an embedded video gets more views. In most cases, this figure is above 50. Search engines love videos because they consider them to be high-quality content. So, its important to use them on the home pages of your site. Once you have video content, you can optimize it with SEO-friendly titles and descriptions. Thus, you will increase your sites search engine rankings. This way, you can not only reach new audiences with videos but also increase your sites search rankings.

Video marketing is a perfect way to build customer confidence.

It is very difficult to convince the reader with a marketing copy. It is easy to build trusting and long-term relationships with your audience using videos. For a good start, it is enough to tell the audience a brand story of up to 60 seconds. The video will evoke a quick emotional response from viewers. Thanks to the emotions that videos cause, millions of YouTube channels continue to live and develop.

Video marketing is the best way to grab the attention of lazy shoppers.

Today, people dont have time to scroll through long ad posts. They prefer visualized content that immediately tells in all the details about a product or service. That is why businesses that use video marketing in their promotion are successfully gaining the attention of customers.

Video marketing is the best way to outperform the competition.

Many brands still dont use video marketing because they think its too expensive and doesnt pay off. This is their huge mistake. While competitors are sleeping, do not lose your opportunities. Using videos and knowing top strategies can make you more advanced and successful in the eyes of your clients. With its help, you can show the inner workings of your business, and in return, gain trust. Its easier to get customers to trust video marketing than context.

Video marketing can help you cover more of different market segments.

Market segmentation is an important component of any promotion. Without the analysis of it, success is impossible. According to statistics, some age groups prefer Instagram, others Facebook, and others YouTube. Since you can post videos on any of these three social networks, it is possible to engage a much larger audience than you intended. Videos attract everyone, so it is important to develop video content that will be of interest to every market segment.

Your content may have high chances of becoming viral.

Research shows that people share videos much more often than text content. Under any video, you can create buttons with which the audience can share the video. Who knows, one day, your video may become viral on the Internet.

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The Rise Of Video Marketing And How It Affects Your Business - ValueWalk

Thrive Music is one of the leading dance/electronic music labels in the world, dedicated to building artists careers.

You will be responsible for all digital strategy and marketing for all artists on the roster, creating strategies across streaming, social, touring, and all other areas of an artists career. You will be conceptualizing marketing campaigns within social and streaming communities with the goal of advancing how fans listen to, participate in, and consume music. You will create, market, optimize content + develop and implement CRM/fan acquisition strategies.

Lead day-to-day digital and overall marketing efforts with a focus on strategy development, content creation, social media, fan retention, data analysis, and marketing support. The ideal candidate utilizes social platforms and streaming services everyday, is interested in the newest technology, lifestyle blogs, and has a passion for music and building artists careers. You will help us achieve our goals of consistently growing social engagement across our properties (IG, FB, Twitter, etc), artist roster, as well as drive communication + delivery of timely information to our global distribution partners and DSPs.

Please send your resume, any work samples, and a personalized cover letter to: [emailprotected]

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Thrive Music - Head of Digital & Social Media Marketing (US) - Music Business Worldwide

E-commerce platform Constant Contact today announced that it had entered a definitive agreement to acquire the CRM and marketing automation platform SharpSpring. The all cash transaction is valued at around $240 million. Both vendors are focused on the SMB market.

Constant Contact provides branded email, website building and social marketing Whether you are a business to business or business to consumer organisation, its still a human being (or more than one) who will make a decision about buying from you. Some have referred to this as P2P or people to people selling.. SharpSpring offers end-to-end sales and marketing automation, together with a CRM, to drive revenue growth.

Why we care. Whether you are a business-to-business or business-to-consumer organization, its still a human being (or more than one) who will make a decision about buying from you. Some have referred to this as P2P or people to people selling. Those words from a Constant Contact blog published last year help us to make sense of this acquisition.

Constant Contact, after all, headlines itself as an e-commerce provider, helping clients to build online stores, upload their products, and promote discovery through social channels and Google Ads. One might think, okay B2C. But one thing recent experiences have underlined is the importance of e-commerce in B2B too, as the buyers journey increasingly becomes digital. By acquiring SharpSpring, Constant Contact adds lead gen and CRM capabilities which will appeal to small to medium B2B brands. After all, as the blog says, its all P2P in the end.

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Constant Contact to expand capabilities through SharpSpring acquisition - MarTech

Mount Faber Leisure Group is hunting for a digital and social media agency.According to a tender document seen byMARKETING-INTERACTIVE, the appointment is for a year with an option to extend for an additional one year. The appointed agency will providethe group with strategic digital consultancy, social media community management, and email marketing management in Singapore. It will also support brand-building and tactical campaigns in key regional markets such asAustralia, Indonesia, India, Malaysia, and the Philippines.

The agency will helm responsibilities such as the development of an overall digital strategy, planning, creation and management of monthly social content, and strategic counsel and advice. It will also handle the group'smarket insights and trends, conceptualise, plan and implement integrated campaigns and activities to support its branding and marketing plans, performance reporting with in-depth analysis and maintenance of digital marketing systems, and brand community management. The tender closes on 2 July.

A corporate restructuring between Mount Faber Leisure Group and Sentosa Leisure Management led to a new corporate brand "One Faber Group" being launched on 1 April 2017. One Faber Group is a wholly-owned subsidiary of Sentosa Development Corporation and operates as an autonomous commercial arm. Its legal name remains as Mount Faber Leisure Group.

In anticipation of new attractions to be launched in 2022, the tender said One Faber Group has plans to undergo a brand refresh exercise in 2021 to achieve a better synchronisation with its legal entity name of Mount Faber Leisure Group. With digital marketing forming an integral part of the consumer purchasing journey today, One Faber Group said in the tender that it understands the importance of consistently reviewing its digital touch-points and developing an integrated marketing strategy.

Its main target audience is families with young children aged 12 years and below. Its secondary target audience is young working adults without children. It aims to create an emotional connection and resonate strongly with its target audience to drive visitorship, and communicate its brand values of escape, delight and memories, among its other digital and content marketing objectives.

This latest tender comes shortly after Upcycle Communications was recently named the Group's PR agencyto oversee PR duties for Singapore and key regional markets. The 12-month retainer sees the agency helming responsibilities such asstrategy, media and KOL relations, partnerships, crisis communications, from planning through to execution, for brand and tactical media campaigns. According to the brand, Upcycle Communications was selected partly due to its focus on sustainability, which aligned with the group'sstrategy as well as Sentosas sustainability commitment and Singapores 2030 Green Plan.

Before this, the Group also reappointed PHD Singapore in 2016 for media duties.The agency held the account since 2014 and the scope of work includes media strategy, planning, buying, and harnessing digital platforms. The agency had worked with the group from 2014 to 2016 to enhance its brand position then as a casual and vibrant hilltop destination.

Related articles:Mount Faber Leisure Group names PR partner for Singapore and regional key marketsMount Faber Leisure Group looks for brand consultantMount Faber Leisure Group settles media pitchMount Faber Leisure Group picks social media agency

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Mount Faber Leisure Group on the lookout for digital and social media partner - Marketing Interactive