Mediaboss Marketing

JTC won Gold for Best Social Marketing and Brand of the Year ('Stronger Together,' large, institutional) at the Citywealth Brand Management & Reputation Awards 2021. In addition to winning two Gold awards, JTC Private Office won Silver for Best Product/Service of the Year.

The awards, determined by an independent group of industry specialists who judged all the entries, were announced at a Citywealth gala on 22 June. More than 200 submissions were received for the range of awards.

'These wins are fantastic recognition for JTC and a great achievement by the team,' said David Vieira, Chief Communications Officer at JTC. 'The fact that we took home three out of the four awards for which we were shortlisted is a brilliant result and one that we can be very proud of.'

Organised by events and publishing group, Citywealth they are the only industry-standard publication that highlight corporate brands and reputation management in the wealth management industry. Now in their sixth year, the Brand Management and Reputation Awards highlight the best brands emerging in a consolidating financial industry. They also recognise the ever-important business services function, teams who are supporting business profit and navigating reputational risk for their organisations in the digital world.

These latest successes follow on from several accolades achieved by the firm earlier in the year, most recently winning the 'Top Institutional Trust or Fiduciary Company' category at the Wealthbriefing European Awards last month. Earlier, JTC won three awards at the Citywealth IFC Awards including Gold in the 'Deal of the Year' for a Legal/Bank/Trust team and there was further recognition at the Digital Jersey Tech Awards this year for their collaboration with BankClarity who won 'Best Use of Technology in Finance' category.

Disclaimer

JTC plc published this content on 24 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 24 June 2021 10:34:00 UTC.

Excerpt from:
JTC : Trio of Wins for JTC at Citywealth Brand Management & Reputation Awards 2021 - Marketscreener.com

A recent update on Global Inbound Marketing Tools Market 2021 by Company, Regions, Type and Application, Forecast to 2026 by MarketsandResearch.biz offers users excellent business intelligence for the organization of different sizes. The purpose of this report is to study the global Inbound Marketing Tools market at a macro-level and the scope of the industry in the future. Our report is a unique blend of multidisciplinary approaches taken by our experts to cover all edges by deploying real-time big data analysis. The report reveals all the basic details of market data resulting from in-depth research to inform users of the latest market trends, current market overview, and market development status expected during the forecast period.

The report has captured the latest trends that are prevalent in the dynamic industry. The research includes a comprehensive investigation is conducted to assess the examination of the global Inbound Marketing Tools market. The report also evaluated the prominent players in the market. The report contains clear specifications of potential opportunities and expected barriers in the global market. The research then demonstrates the importance of the markets in the world economy and highlights principal changes taken place in their position across the globe.

NOTE: COVID-19 has had a major impact on the world economy in addition to that on the public health. This particular pandemic had caused severe economic destruction and not a single country has been left unaffected. The virus has forced businesses around the globe to change the way they operate. This report gives an analysis of the COVID-19 aftermath on Inbound Marketing Tools market.

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Competitiveness:

The study also provides a list of emerging players in the market. It contains a detailed analysis of the industrys vendor landscape. The report covers full insights on leading companies in the global Inbound Marketing Tools market. However, many other companies are also mentioned in the report along with the deep analysis of their business like generated revenue, market share, core activities, agreements, R&D projects, and many others.

Dominant contenders in the global Inbound Marketing Tools market with detailed profiles:

Leadfeeder, Drift, HubSpot, ClickMeeting, ProProfs Survey Maker, Survey Monkey, Typeform, Fieldboom, Ahrefs, SEMRush, Moz, Majestic, Rebrandly, AdRoll, Hotjar, Optimizely, Beaver Builder, Unbounce, Xtensio, Buffer, Quora, CoSchedule, TalkWalker, Hemingway,

The Global Inbound Marketing Tools Market Is Illustrated By Key Results:

Market details based on product category:

Inbound Lead Generation Tools, SEO and Paid Advertising Tools, A/B Testing & Site Design Tools, Content Creation and Social Marketing Tools,

Market details based on application:

Large Enterprises, SMEs,

Regional segment analysis (regional consumption volume, consumption volume, revenue, and growth rate:

North America (United States, Canada and Mexico), Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe), Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia), South America (Brazil, Argentina, Colombia, and Rest of South America), Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

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The report includes an analysis of the market, drivers, geographic trends, market statistics, market estimates, producers, and equipment suppliers of the industry. Some of the major aspects considered during the course of research included product description, product classification, industry structure, and various participants in the global Inbound Marketing Tools market. An overall overview of the market is given that covers production, consumption, status & forecast, and market growth.

Crucial Data Enclosed In The Report:

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Originally posted here:
Global Inbound Marketing Tools Market 2021 Industry Demand Analysis, Growth and Share Estimation to 2026 The Manomet Current - The Manomet Current

TikTok is looking to help brands glean more insight into the performance of their brand and marketing efforts by adding a new Brand Lift Study option, which will enable businesses to poll the TikTok audience through promoted campaigns.

As explained by TikTok:

"We've seen time and time again the collective power of our community from driving top hits, creating viral trends, to the increasing demand for popular products. TikTok Brand Lift Study provides brands with a refreshing approach to the traditional measuring and optimization of brand resonance. In true TikTok nature, TikTok Brand Lift Study is an immersive, in-feed polling experience, with music and motion graphics that users have known and love about TikTok."

Similar options are available on Twitter and Facebook, providing a means to get more insight into the impact of your marketing and promotional efforts, and how they relate to recall, favorability, engagement and more.

TikTok says that users will be asked to answer one of four questions posed by advertisers "in a way that feels natural and organic - in-feed on their For You page".

In addition to this,TikTok has also announced that it will be using Kantar as its third-party verification measurement partner for its Brand Lift Studies, adding an extra level of data assurance.

"As we continue to scale, providing advertisers with choices to fully understand the value of their ad campaigns on TikTok is fundamental to our mission of being transparent."

Brand Lift studies can be a great way to measure the true impact of your marketing efforts, which could be particularly valuable on TikTok, as it can be difficult to know exactly how well your efforts are going, especially when trying experimental creative, or seeking to align your approaches with key trends and engagement behaviors.

It might be difficult to know, for example, whether your brand is being praised or mocked as you look to align with the latest trend, and Brand Lift reports will give you more insight into such, helping to refine and improve your approach.

And as TikTok continues to grow, and lead the app download charts, that's no doubt becoming more of a consideration for even more brands. If you're looking to get a better understanding of your opportunities, and maximize your approach, Brand Lift reports could provide key insight.

The new option will be available via your TikTok ad partner.

More here:
TikTok Adds Brand Lift Study Option To Help Advertisers Glean More Insight Into Campaign Performance - Social Media Today

Given the global lockdowns that have kept most of us at home over the last year, it likely comes as little surprise to learn that gaming is seeing a huge spike in popularity, with more people seeking alternate forms of entertainment and social connection.

That, in turn, has boosted the influence of gaming and gaming creators on popular culture, which is an important trend for all marketers to note. Indeed, the majority of the top YouTube creators now have at least some connection to the gaming community, and as any parent knows, YouTube stars are now just as influential as movie actors or traditional sports stars.

Which is why these latest insights from Twitter are particularly relevant.

As per Twitter:

"In 2020, there were more than 2 billion tweets about gaming, and the conversation hasnt skipped a beat in 2021. Between eSports leagues like the Call of Duty League & VALORANT Champions Tour, to global gaming events like E3 & Summer Game Fest, there has been an 18% increase in Tweets about gaming YoY."

That is a huge amount of activity - which, as noted, is not overly surprising, but it is worth taking note of the latest shifts in the sector, and considering if any of these trends might be relevant to your outreach process.

Twitter notes that Japan now sees the most tweets about gaming, while Japan is also the platform's second-largest user marketoverall (behind the US).

In terms of the most tweeted about games, Minecraft and Fortnite remain hugely popular, as does Final Fantasy, and newer entrants like Animal Crossing.

Gaming personalities are also, as noted, increasingly influential. And if you want to get a feel for why, these are the people that may be worth tuning in to.

Oh, and there's also this:

Twitter's already highlighting Spaces within its trend reports, which underlines the rising popularity of the option, and where Twitter sees Spaces fitting into its broader offering.

These are some interesting insights, which point to key trends and shifts in the important gaming sector, and as noted, it may well be worth tuning in, and paying attention to these trends and happenings as part of your strategic planning effort.

It won't be a fit for every brand, but the opportunities of gaming-related marketing are rising, particularly with the addition of buyable in-game cosmetic additions and other features that relate to brand promotions.

You can read more insights from Twitter Gaming here.

Read the original here:
Twitter Shares New Insights into the Rising Gaming Discussion via Tweets - Social Media Today

What do these gambling firms have in common?

They are all based in Asia and access the UK market via the white-label system.

A white-label is a site that is operated by someone other than the brand owner.

The companies set up UK-facing websites via firms in offshore jurisdictions such as Malta or the Isle of Man, and then apply to access the UK market via a white-label. This gives them the right to advertise to TV-watching consumers in Asia via Premier League football shirts.

Many of these firms advertise on UK shirts and stadium billboards in Chinese Mandarin, despite the fact that gambling is largely prohibited in China.

The UK Gambling Commission has admitted to concern that some of the companies running white-label websites may not have effective anti-money-laundering controls or carry out sufficient due diligence to ensure there are no links to criminal activity.

When The Athletic approached multiple football clubs earlier this year about their arrangements with white-label firms, virtually none could answer basic questions about the companies, such as what countries they are based in.

Dr James Noyes, senior fellow at the Social Market Foundation, said: We do not know enough about where these companies are based, who owns them or where their wealth comes from.

SportQuake is a sports marketing agency with offices in London, Madrid, Beijing and Hong Kong. It works with football clubs, national teams, competitions, leagues, players and media outlets to help brands secure sponsorship deals.

On its website, it mentions recent high-profile deals including between Cristiano Ronaldo and Garena, a mobile game, and FC Barcelona and FBS, the clubs official trading partner.

Last May The Athletic revealed how Bournemouth ended their deal early with M88 after the Gambling Commission opened an investigation into the firm. M88 is the Asian-facing arm of Mansion Group and previously sponsored Tottenham Hotspur. The north London club now have a deal with Fun88, which also sponsors Newcastle.

LoveBet sponsored Burnleys shirts for the last two seasons as well as having a deal with PSG. Earlier this year The Athletic revealed how the firm was ditched by Burnley mid-season.

Footballs relationship with gambling firms has come under increasing scrutiny in recent weeks following Norwich Citys deal with BK8 imploding after it emerged the firm was using sexualised content in some of their marketing. Norwich used Singapore-based Outlast Sports and Entertainment to broker their 5 million shirt sponsorship agreement.

BK8 said in a statement after the deal was terminated: We apologise for the social media content published by affiliates of BK8 which has caused offense, and have taken immediate steps to change the way we market the brand.

The UK government is undertaking a review into gambling laws that promises to look closely at white labels.

The Athletic approached SportQuake for comment and has repeatedly contacted the white-label gambling firms, via the relevant offshore intermediary firms, but has never received a response.

A spokesperson from the Gambling Commission said: Before we licence an operator we investigate the suitability of a company to hold a licence... We also require operators to tell us websites they will be using under their licence and this includes white label websites.

"We do not currently investigate marketing partners as part of an application, but we would if an issue was brought to our attention.

We expect licensees to ensure that when agreeing commercial deals with sports clubs, that all parties are aware of, and compliant with, the relevant advertising and sponsorship rules and regulations.

(Photo: Visionhaus)

Continued here:
Premier League: The London-based firm behind controversial gambling sponsors - The Athletic