Mediaboss Marketing

By Alex Bozhin

Marketing tech, or MarTech, encompasses a huge number of digital tools that help businesses achieve their marketing goals. Its also an important sector to watch for growth.

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Even with consolidations and acquisitions, nearly 1 in 5 of the current MarTech solutions is new on the scene. To me, this paints a clear picture of a thriving industry.

As we continue to become a more tech-centric society, the numbers show that MarTech will keep playing a pivotal role. That said, there are some obstacles that need to be addressed. Below, I outline why privacy concerns matter, how sustainable growth can be achieved through social media, why investors are so keen to back MarTech startups, and where I think the industrys future is headed.

MarTech is now a $121 billion market, so the challenge of ethical data collection is serious.

Nobody minds when aggregated data makes life easier with personalized user experiences, streamlined workdays or a better bottom line. However, theres a general feeling of discomfort from the public when they understand that were tracking and analyzing personal data.

In response to these unsettled feelings, regulatory bodies are stepping up consumer protections. This is good for security but frustrating for marketers. Remember the EUs GDPR directive? The entire internet had to race to adapt, costing more than $9 billion.

Statistics show that the demand for data protection has skyrocketed, and brands like Apple are already implementing privacy updates in response. These policies will keep coming, so we need to be proactive.

Did you know that 67 percent of internet users have no idea what their countrys privacy and data protection rules are? Worse, 79 percent of internet users worldwide feel they have no control over their data. This means its our job to educate and empower the public.

So, lets change the narrative around privacy. For my startup, I decided a proactive approach was best. The sooner that MarTech and AdTech startups can build transparency into their brand strategies, the sooner theyll be able to move forward and tackle other challenges.

Social media is the final frontier for businesses looking for new avenues of active user growth. Facebook last year expanded 7.3 percent, while Reddit, Twitter, Pinterest and Snapchat added 20 percent.

Consumers want to find your products, interact with your brand and share your content. The trick is knowing how and when to give them what they want. For example, my startup launched in 2020, and thanks to our strong social media presence, weve booked 100,000 clients globally. We make sure that our services are visible across all major platforms, and we make engaging our potential client base an integral part of our marketing strategy.

The MarTech sector is flooded with VC money right now. Even in 2020, top projects signed six-figure deals.

Here are a few notable ones:

Another omnichannel customer engagement platform, Emarsys, was acquired by SAP in October 2020. This shows that the current buying spree includes global corporations too.

Even my startup piqued investor interest. We raised $2 million in 2021 and strengthened our relationship with firms like TMT Investments and YellowRockets.

A recent poll shows that 69 percent of marketers believe theyll be expected to produce better results with fewer resources from now on. Because of this, only brands with budget-friendly, effective solutions will thrive.

Another avenue to pursue is client education. According to research, even skeptics will bring in MarTech if marketers can show them how it improves their marketing strategy.

Finally, interconnectivity is going to be essential to successful digital transformation. If youre still trying to compartmentalize, youre going to get left behind.

Right now, businesses of all stripes are poised to invest in MarTechmarketers just have to prove that its worth their time and money. The industry is at 8,000 companies and growing. Build-on acquisitions are gaining popularity, and global reach is becoming a make-or-break part of marketing strategies.

Despite the challenges of handling privacy concerns and seeking new avenues of growth, theres still so much exciting, unexplored territory to cover in MarTech.

Alex Bozhin, founder and CEO at Postoplan, is a serial entrepreneur with 15 years of marketing experience. In 2020, he founded Postoplan, an AI-powered system for marketing automation in social networks that helps to create, publish and promote content in social media and messengers.

Illustration: Dom Guzman

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Originally posted here:
Marketing Tech: Why The MarTech Industry Is Thriving Despite Several Challenges - Crunchbase News

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

With the goal of making their own lives easier, they formed Archive.ai in March to build technology that connects databases and distribution channels so they talk to each other and to address what they believe will be the future of marketing building with you versus the talking at you approach the founders believe traditional digital marketing is doing.

Its two initial products are Archive, a Shopify app that automatically detects, classifies and saves Instagram stories relating to a brand, and Archive Communities, which makes influencer marketing programmatic so that brands can more quickly scale their community-building efforts.

Archive.ai dashboard

In fact, Woo, who is chairman of Archive.ai, said via email that the company is pioneering a new approach to digital marketing it calls community marketing.

This takes ideas from influencer marketing, affiliate marketing, loyalty programs and community management, he said. Much of the existing services operate in silos and dont inter-operate well. Also since Apple banned the Facebook tracking pixel with iOS 14 in recent months, a lot of the paid social media advertising has become exorbitantly inefficient for most e-commerce companies.

Before incorporating, the company was a profitable project, according to Woo. Its list of enterprise customers includes Four Sigmatic, CEO Benigeris former company Health Via Modern Nutrition and some household names he was not ready to say yet. There are over 40 alpha testers on Archive App with more than 200 people on the waitlist. The company expects to go live with Archive App before the end of November.

However, to properly build a next-generation community marketing technology company, as Woo put it, the company decided to go after some venture capital. Today, it announced $4.068 million in funding led by Stripe.

Also joining in on the round were Lux Capital, Sugar Capital and Anti Fund, as well as a group of individual investors that included Ramp CEO Eric Glyman and CTO Karim Atiyeh, Attentive CEO Brian Long and CPO Andrew Jones, Applied Intuition CEO Qasar Younis and Hugging Face CEO Clement Delangue.

With the new funding, the company tripled its headcount to 36 people, and its monthly recurring revenue grew 58% since April. The company also intends to triple the engineering team to focus on workflow automations and machine learning to assist and streamline marketing tasks and decisions.

In addition, plans include building out a marketing team. Kwan Kim recently joined Archive.ai as head of growth after being the first digital marketing hire for Recurly and scaling the company to its acquisition by Accel-KKR in 2020.

Archive gives businesses an easy way to review and, more importantly, understand what their customers are actually saying the north star for every smart company, Chris Sperandio, corporate development lead at Stripe, said in a written statement. Were excited to invest in Archive and, in doing so, to help their users grow internet-enabled commerce.

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Archive.ai aims to free marketers from their monotonous workflows - TechCrunch

Social media marketing has started to take up a very big space in every organization in budget. The more we talk about social media marketing, you also get to understand how data is important for businesses. With the help of the data, that demographic can be understood based on which the more customer details can be tapped out.

Likes and preferences of the customers are really an important factor when it comes to selling a product. Digital marketing is all about understanding the customer preferences and selling the same product to them.

In this article, well find out how social media marketing can help your business grow at an accelerating pace. Social media marketing has really gained a lot of prominence compared to the fact that there are multiple social media platforms.

The numerous social media platforms actually are a bit confusing for digital marketers too. Finding on the right platform to use can be quite tricky.

It is with this reason that we need to be very cautious about which social media to use and which one not.

So, without wasting any further time, let us dive straight into the advantages of using social media marketing.

With social media marketing comes an ocean of data. This data can be leveraged to find out even more about the consumer perspective preferences and dislikes. This is really helpful when it comes to driving out whats best for the business.

This data can eventually help in reducing a lot of marketing expenditure. The marketing expenditure reduction will result in improvement of the return on investment moreover also driving profitability.

2. Enhancing the network effect:

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If youre looking forward to build a brand and social media marketing is a right network. It helps in identifying who are going to be your next potential customers. When a particular user goes ahead and likes any of your product and his friend circle goes around and looks into it, then you can find its potential customers from there.

Network effect is like the next big thing which is taking over the world of digital marketing. If you still think that you havent really understood how social media marketing is going to work, its high time you go ahead, revisit your old books and see where social media marketing can be applied.

3. Understanding of your competitors:

You should always be knowing what your competitors are doing. Social media is one such platform where you can understand that trend of area competitors is slowly moving.

Based on this trend, you can find out how you can go ahead and position the next digital marketing idea. It is for this particular reason that you should be very aware of what your competitors are doing.

If youre a small business, it is always best to follow the bigger fish in the sea. You can always learn from your competitors and it is the best way of growing as well as encapsulating many more ideas.

Though there are many agencies all over the world who are looking forward to giving best results for social media marketing. If you are from Australia then look for a reputed SEO agency in Australia that provides social media services besides SEO. The expansion of digital marketing in 2021 has been an eye opener for many businesses. Not only are they able to save a huge chunk of money, but theyre also able to generate excellent returns. If your business is still not gone digital its high time, you take it.

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Social Media Marketing, and its benefit for businesses - TechiExpert.com

Marketing is the act of creating and distributing information and advertising products and services to potential customers. Marketing is about anticipating the desires of the target market and then communicating what is available to them to make those desires a reality. Marketing is the science of creating and reaching agreement among parties for the sale or exchange of a particular product or service, and the promotion of the same in a competitive situation.

Marketing is not the same as advertising, but there are some similarities. Both are processes that seek to identify and reach an agreement with the target consumers. However, when we talk about marketing, we generally distinguish the process of marketing from advertising and assume that marketing is the process through which a company advertises its product concept and takes it to market. On the contrary, marketing is one component of advertising.

Advertising is about taking a message to the market; marketing is about developing and marketing a concept to market. You can market your music by being a public figure that visits podcasts, but advertising is adding a banner at the bottom of a podcast for listeners to buy it. Both strategies can benefit from using websites that allow you to buy youtube views.

Marketing is part of a coordinated marketing program, designed to achieve maximum impact by meeting the customer needs. Marketing myopia should be kept in perspective. Marketing is a tool, which is used to identify the desires of the customers and then to satisfy those desires, taking into consideration the customers position and history, and channel the resources effectively.

It is an ongoing process, in which marketing ideas, products, prices, promotions, and various other considerations are constantly changing and evolving to meet ever-changing consumer demands.

Developing a holistic marketing strategy entails a comprehensive and integrated whole-of-life approach, including social marketing concepts, to take full advantage of the marketing opportunities. Social marketing concepts like community building, engaging the local community, consumer protection, and product promotions are key elements of a comprehensive marketing management approach.

Developing a marketing management strategy that utilizes all marketing techniques and combines them with relevant market research and marketing knowledge will ultimately lead to greater profitability.

Marketing involves both individual efforts and team efforts. A marketing research process should include: identifying target market trends; collecting market information through market surveys; identifying marketing activities and their results; analyzing the marketing activities and their impact on profitability; evaluating the effectiveness of current marketing activities; identifying future marketing activities.

A thorough marketing research process will provide valuable insights for the development of marketing strategies, improving the quality of the sales process, providing a sound base for developing improved selling techniques, producing better results, ensuring optimal benefits, and maximizing profits.

All marketing managers need to consider their companys overall objectives, including the ultimate goals for the organization. Many marketing managers use marketing strategies to increase the companys profit potential. Others use marketing concepts such as social marketing, which seeks to improve consumer awareness of a company through cross-generational communication, exposure in popular culture, and involvement in various organizations such as the community, the media, and sports.

All marketing managers need to consider their companys ultimate goals and how these goals are directly related to their objectives.

This concept focuses on the purchasing behavior of consumers. The concept says that marketing activities should be designed so that consumers are aware of and select products that fit their personal buying needs. It also says that consumers should be made aware of product features, benefits, and advantages so that they feel motivated to buy them. Marketing research should include the collection of data on the buying behavior of consumers.

An important concept is customer orientation. According to this concept, marketing strategies should be developed according to the satisfaction level of customers. A marketing concept that is effective in satisfying consumers should also be cost-effective. A customer-oriented marketing concept will ensure long-term customer satisfaction, which will result in a high return on investment costs and a strong company brand.

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The Top 6 Marketing Concepts in Business Film Daily - Film Daily

Social media is becoming a more profitable and useful tool for small business startups. And to be able to leverage it as a brand marketing tool, you need to know what youre doing. It is not a hard skill to learn, but if applied, can change the course of your business forever. Use this social media marketing strategy to blow up your small business:

History shows that the people who stand out are those who do things other people are not. The greatest minds always identify what everybody else seems to ignore and prioritize them. Most of the time people say things cant be done, but if you truly want to stand out, you need to go past these boundaries. The same applies to social media marketing. Identify that little areas not many people are in and make it your domain.

People are always drawn to flashy stuff. Its essential to grab your audiences attention with eye-catching adverts. This will improve your chances of getting your target audience to view your product. You need to embolden your advert so that someone would be drawn to it at first sight.

The most successful people in the world are the most consistent. Every successful person today will tell you, consistency is one of the vital things you require to be successful in whatever it is you do. Consistency is what will set you apart from everyone else. Posting ads for a product daily, no matter how tired you are. You need to be known for your consistency for people to take you seriously.

Published October 30th, 2021

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3 Hacks to Crushing Social Media Marketing as a Small Business Owner - Influencive