Archive for the ‘Social Marketing’ Category

The importance of preventive measures to ensure mental wellness – HalifaxToday.ca

Prevention is key to managing the parallel mental health pandemic that has occurred in tandem with COVID-19, researcher says

Imagine our only response to the COVID-19 pandemic had been increasing ICU capacity. Maybe encouraging hand-washing and optional mask-wearing, but no social distancing. And no vaccines.

ICUs would have overflowed long ago, our health-care budget would be drained and many more lives would have been lost. It seems like an absurd approach, and yet that is how were responding to the mental health and addictions crisis that has been surging in parallel to this pandemic.

The current mental health and addictions crisis

In a typical year, 20 per cent of Canadians experience a mental illness and 75,000 Canadians die from substance use. The Canadian economy loses $46 billion to substance use and $50 billion to anxiety and depression.

In the past year during the COVID-19 pandemic, 25 per cent of Canadians have experienced anxiety, 10 per cent of Canadians have had suicidal thoughts and 74 per cent of adults, and 70 per cent of children and adolescents, have experienced worse mental health.

As a result, mental health wards and waitlists have overflowed. In Ontario, children are waiting up to 2.5 years for services.

In response to this crisis, governments have made much needed investments to increase equitable access to mental health care. However, missing from current plans is a long-term strategy to reduce the number of Canadians who will end up needing costly mental health services.

How to promote population mental health

At present, many non-profit agencies, schools and workplaces in Canada implement advocacy campaigns, skill-building workshops or violence-prevention programs to promote the mental well-being of their patrons.

However, many Canadians do not have access to programs and services that meet their needs, especially people from historically marginalized communities such as Indigenous, LBGTQ+ and low-income people, and refugees. Most Canadians receive only a fraction of the resources needed to reduce their risk of experiencing mental illness: the COVID-19 prevention equivalent of maybe one free mask, but certainly no vaccine.

What would a more comprehensive prevention strategy for mental health look like? The Canadian Mental Health Association recommends increasing research, funding and social marketing for the implementation of culturally safe, population-level mental health programs. Since between 50 and 75 per cent of mental illnesses have their onset during childhood and adolescence, prevention programs tend to target these developmental periods.

However, children learn to regulate their thoughts, emotions and behaviours from the things they hear, the behaviours they see modelled and the way adults respond to their emotions. That means programs that improve the well-being of adults also often have intergenerational benefits. Three examples of evidence-based mental health promotion programs include:

1. Parenting and family support programs

Programs that provide psychoeducation and support to parents and caregivers are one of the most effective ways to reduce emotional and behavioural problems among children and youth. Many also have positive effects for parental well-being. Examples include the Nurse Family Partnership, Incredible Years and Family Check-Up.

These programs can be cost-effective, culturally safe and implemented effectively online. Indeed, the pandemic has sped up a pre-existing trend of delivering services virtually to increase access and decrease costs, and preliminary research suggests it is working.

2. Mental health literacy and skill-building

While it is not always possible to control peoples environments, it is possible to equip people with skills and strategies to process stressful experiences in positive ways. For example, hundreds of studies have confirmed that universal, school-based programs that focus on building students mental health literacy, exercise habits, mindfulness, socio-emotional skills, resilience, media literacy or substance awareness improve child and adolescent mental health. There is also evidence that they are cost-effective.

Workplace mental health programs, such as the Canadian-based Working Mind program, can also improve employee mental health. And initial research on skill-building mobile apps also suggests they have a lot of promise. Across settings and across the life-course, there are many low-cost, evidence-based opportunities to help Canadians build skills that support their mental well-being.

3. Social connection and stigma-reduction

To thrive, people need to feel respected, accepted and connected. Programs that help meet these needs are an effective approach to mental health promotion. For example, there is strong evidence that anti-bullying programs in schools promote positive mental health outcomes. Programs that foster positive connections between children and adults in their communities such as teachers and mentors are also proven to be effective at promoting mental well-being, as are programs that enhance the quality of adults social connections.

Finally, while robust research on interventions is lacking, current evidence suggests psychoeducation programs that reduce stigma and racial discrimination, or increase sense of belonging, are also likely to have a positive impact on mental health.

A 360 approach to prevention

To slow the spread of COVID-19, we have had to distance, wear masks, improve ventilation and develop vaccines. To reduce the prevalence of mental illnesses, we will need to take a similar, multi-targeted approach, as there is no single solution that addresses all the social determinants of mental health.

To maximize impact, this approach will need to be systematic, with a focus towards choosing evidence-based, cost-effective, culturally safe programs and making them equitable and accessible. It is by extending support, skill-building opportunities and a sense of belonging to all Canadians that well ensure our mental health beds, and budgets, dont overflow forever.

Lets not be left facing a third wave of the mental health crisis years from now because we didnt create a preventive public health strategy early enough.

Nina Sokolovic, Doctoral Candidate, Developmental Psychology and Education, University of Toronto

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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The importance of preventive measures to ensure mental wellness - HalifaxToday.ca

Microlearning Software Market Overview, Major Manufacturers and Production Pric – Business-newsupdate.com

Microlearning Software Market Overview, Major Manufacturers and Production Price, Cost Revenue, Microlearning Software Market Forecast 2026Category: #technology|By Admin| Date: 2021-06-05 |Product ID: 3182502|

The Microlearning Software Market research report is an in-depth analysis of the latest developments, market size, status, upcoming technologies, industry drivers, challenges, regulatory policies, with key company profiles and strategies of players. The research study provides market overview, Microlearning Software market definition, regional market opportunity, sales and revenue by region, manufacturing cost analysis, Industrial Chain, market effect factors analysis, Microlearning Software market size forecast, market data Graphs and Statistics, Tables, Bar &Pie Charts, and many more for business intelligence.

The up-to-date report of Microlearning Software market presents an in-depth evaluation of all the crucial factors such as key growth drivers, impediments, and opportunities to understand the industry behavior. It also explicates the sizes and shares of the market segments, inclusive of the product landscape and application spectrum, as well as the regional markets. Moving ahead, insights into competitive landscape with regards to the top firms, emerging contenders, and new entrants is taken into account. Moreover, the document sheds light on the effects of COVID-19 pandemic on this marketplace and puts forth various strategies for effective risk management and strong profits in the upcoming years.

Key pointers from case studies of COVID-19:

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Overview of the regional analysis:

Other important inclusions in the Microlearning Software market report:

Key Highlights of the Report:

Key questions answered: The Study Explore COVID 19 Outbreak Impact Analysis

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Microlearning Software Market Overview, Major Manufacturers and Production Pric - Business-newsupdate.com

Pinterest Shares New Insights into How Pinners are Looking to Shop with Sustainability in Mind – Social Media Today

Pinterest has shared some new insights into how Pinners are looking to adopt more sustainable processes, which includes shopping for more environmentally-friendly products and adopting new ideas and concepts aligned with the same.

As explained by Pinterest:

"People are emerging into the new normal with a greater sense of urgency to take care of our planet. Were predicting a Greenaissance: a renewed focus on sustainable living, Earth-friendly products and calls for community action."

I mean, 'Greenaissance'is probably a little grandiose in this context, given the 'renaissance' was a period of transition in a wide range of aspects. But still, the impetus remains the same - based on Pin trends, more Pinterest users are searching with sustainability in mind, which is important for marketers to note.

Based on a recent survey conducted among both Pinners and non-Pinners, Pinterest found that its users are 40% more likely to say the environment is a 'personal interest', and are 30% more likely to take action as a result.

People on Pinterest are also 70% more likely than non-Pinners to seek out local brands or produce, while 80% of Pinners are looking to shop for more sustainably-made products, impacting their product choices in the app.

That could be a key point of note for Pin marketers, with an increased focus on sustainability set to be a key decision point for many users.

In addition to this, Pinners are also 55% more likely to be concerned about their personal carbon footprint than people who don't use the app, with increased interest in things likeelectric cars, concept cars and commuter bikes.

Based on these findings, Pinterest has provided three key tips for marketers looking to align with these usage trends:

Given the rising focus on environmental issues, it's important for brands to showcase their position on this front, and how they're working to support key initiatives to tackle the impacts of climate change.

That won't apply to all brands universally, but if you're marketing on Pinterest, it should be a key consideration, and it could be another way to boost your brand reach and resonance in the app.

You can check out Pinterest's full 'Greenaissance' report here.

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Pinterest Shares New Insights into How Pinners are Looking to Shop with Sustainability in Mind - Social Media Today

Social Forum That Teaches Stock Trading – BW Businessworld

How did StockGros journey begin? What inspired this idea?

We started this journey, with this mission of making the millennials, investment ready. Within nine months of launching StockGro, we had over 250,000 monthly active users, initiating their investment journey through the app. With more than 95 business schools and colleges on-board, StockGro has become the primary go-to platform for educational institutions to run Stock Market competitions for their students.

StockGro users now range from 16-year-olds to 60-year-olds, both with interest in learning stock trading while building their Social Investment Circle. StockGro is helping users overcome the fear of investing in markets, thus growing the total addressable market. The impact of StockGros initiative will become visible within the next two to three years, when its users start actively investing in stock markets.

How do you see the impact of StockGro growing in your ecosystem?

StockGro is building a cult beyond gaming, beyond trading, beyond boundaries. It is inspiring users to grow their capital by investing in alternative asset classes. It is building the user behaviour to invest and grow the capital. Each user, after being baptised on StockGro, brings his friends onboard to start building their own community. This community teaches and learns through interactive and open discussions, helping users learn trading and inspiring fellow investors and traders to invest in the stock markets. As the community grows, StockGro will become the default platform for investors to explore investment and trading strategies.

What is your vision for yourself and your company?

In India, we are largely a saving economy and not an investment economy. At StockGro we are disrupting this by Making Investment Social. We are enabling users to invest in stocks without losing money, thus initiating their investment journey through our platform.

StockGro is building trust in a trust deficit market. It is transforming the user behaviour and helping potential investors inculcate the habit of investing in alternative assets to grow their capital.

What can you do to help India in its time of crisis?

In testing times like these, when often a section of the population is short on its usual income, they need to turn to their savings. With the right investment knowledge, a large part of the population would have comfortably survived with their dividends from investments helping support their livelihood. StockGro is preparing the next generation to be investment savvy. This critical skillset will help them sweep through such crises in the near future. StockGro is helping build exactly that parallel source of income.

How do you plan to scale up your operations?

To build a business at scale and tremendous growth, the execution plan needs to be worked backwards from the long-term and short-term targets to small measurable periodic tasks.

Targets need to be divided in quantifiable daily and weekly tasks, encompassing achievable goals, to motivate team members to accomplish harder tasks. Each function from production to marketing needs to be aligned on a weekly action plan and the roadmap to achieve the larger goal. End of the day, it comes to execution live every day to complete the task at hand, bringing you one step closer to the target.

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Social Forum That Teaches Stock Trading - BW Businessworld

Pet Wearable Market revenue to hit $10 Bn by 2027; Global Market Insights Inc. – GlobeNewswire

Selbyville, Delaware, June 03, 2021 (GLOBE NEWSWIRE) --

Global Market Insights Inc. has recently added a new report on the pet wearable market which estimates the market valuation for pet wearable will cross US$ 10 billion by 2027. Increasing trend of pet humanization, encouraging pet owners to spend a large share of their income on pets will drive the industry growth.

Pet wearable devices are witnessing high adoption for identification and tracking applications. Smart collars integrated with GPS trackers enable easy identification and tracking of pet animals. The UK has witnessed an explosion in the number of dog thefts since the emergence of the coronavirus pandemic. According to DogLost, the UK's dog rescue community, there has been an estimated 250% rise in dog thefts since March 2020. With the help of GPS tracking devices, the chances of a pet stolen can be reduced drastically. GPS-enabled pet wearables allow owners to easily track a pets location and identify them by using their smartphones.

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A smart harness device can be fastened around a pet's body and is integrated with sensors to sense and monitor a pet's body language, posture, and sound. The device also includes physiological sensors that can monitor body temperature and heart rate. For instance, Inupathy, a Japanese pet tech company, developed a smart harness that monitors the heart rate of pets. The technology utilizes a sensor to analyze a dog's heartbeat variation and includes multicolored LEDs, representing the dogs emotional state.

Pet wearable devices are witnessing high adoption for identification and tracking applications. Smart collars integrated with GPS trackers enable easy identification and tracking of pet animals. The UK has witnessed an explosion in the number of dog thefts since the emergence of the coronavirus pandemic. According to DogLost, the UK's dog rescue community, there has been an estimated 250% rise in dog thefts since March 2020. With the help of GPS tracking devices, the chances of a pet stolen can be reduced drastically. GPS-enabled pet wearables allow owners to easily track a pets location and identify them by using their smartphones.

A smart harness device can be fastened around a pet's body and is integrated with sensors to sense and monitor a pet's body language, posture, and sound. The device also includes physiological sensors that can monitor body temperature and heart rate. For instance, Inupathy, a Japanese pet tech company, developed a smart harness that monitors the heart rate of pets. The technology utilizes a sensor to analyze a dog's heartbeat variation and includes multicolored LEDs, representing the dogs emotional state.

Sensors are estimated to hold a significant pet wearable market share during 2021-2027. Sensors are used to collect a pets vital signs and analyze the collected information to detect & alert pet owners of any health concern. Several types of sensors including heart rate, accelerometers, temperature, image, and water sensors are being developed for different applications. These devices allow the tracking of a pet's behavior, exact movement, activities, and monitors their health-related bio-metric data. The availability of smaller and affordable sensors with improved compatibility is also driving their demand for pet wearables.

The Asia Pacific pet wearable market is anticipated to grow at a substantial rate due to rising disposable income, rapid urbanization, and rising nuclear families. In September 2020, the Ministry of Statistics and Programme Implementation (India) stated that every Indian earns 30% more compared to their earnings in FY2014 - 15. The rising spending capacity of individuals is driving the number of pet owners across the region. Furthermore, the trend of pet humanization and changing attitudes of individuals & treating pets as part of the family present a huge potential for the pet wearable industry across Asia Pacific.

Some major findings of the pet wearable market report are:

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Partial chapters of report table of contents (TOC):

Chapter 2Executive Summary

2.1 Pet wearable industry 360 synopsis, 2017 2027

2.1.1 Business trends

2.1.2 Regional trends

2.1.3 Product trends

2.1.4 Technology trends

2.1.5 Application trends

2.1.6 End-use trends

Chapter 3Pet Wearable Industry Insights

3.1 Industry segmentation

3.2 Impact of coronavirus (COVID-19) pandemic

3.2.1 Global outlook

3.2.2 Regional outlook

3.2.2.1 North America

3.2.2.2 Europe

3.2.2.3 Asia Pacific

3.2.2.4 Latin America

3.2.2.5 MEA

3.2.3 Industry value chain

3.2.3.1 Research and development

3.2.3.2 Marketing

3.2.3.3 Supply

3.2.4 Competitive landscape

3.2.4.1 Strategy

3.2.4.2 Distribution network

3.2.4.3 Business growth

3.3 Industry ecosystem analysis

3.3.1 Raw material suppliers

3.3.2 Component suppliers

3.3.3 Manufacturers

3.3.4 Technology providers

3.3.5 Software/cloud providers

3.3.6 System Integrators

3.3.7 Service providers

3.3.8 Distributors

3.3.9 Vendor matrix

3.3.9.1 Raw material suppliers

3.3.9.2 Component suppliers

3.3.9.3 Manufacturers

3.3.9.4 Technology providers

3.3.9.5 Software/cloud providers

3.3.9.6 System Integrators

3.3.9.7 Service providers

3.3.9.8 Distributors

3.4 Technology & innovation landscape

3.5 Number of pets, by region, 2020

3.5.1 North America

3.5.2 Europe

3.5.3 Asia Pacific

3.5.4 Latin America

3.5.5 MEA

3.6 Regulatory landscape

3.6.1 North America

3.6.2 Europe

3.6.3 Asia Pacific

3.6.4 Latin America

3.6.5 MEA

3.7 Price trend analysis, 2017 2027

3.7.1 By product

3.7.2 By region

3.8 Industry impact forces

3.8.1 Growth drivers

3.8.1.1 Increasing awareness for pet's mental and physical fitness

3.8.1.2 Rise in adoption of rescue pets by millennials in Asia Pacific

3.8.1.3 Growing demand for remote monitoring & tracking of pets in the U.S. and Europe

3.8.1.4 Rise in number of pet tech start-up companies in Europe

3.8.1.5 Urbanization and rise in popularity of pets in Latin America and MEA

3.8.2 Industry pitfalls & challenges

3.8.2.1 Power consumption and short battery life of devices

3.8.2.2 Lack of public awareness

3.9 Growth potential analysis

3.10 Porter's analysis

3.10.1 Supplier power

3.10.2 Buyer power

3.10.3 Threat of new entrants

3.10.4 Threat of substitutes

3.10.5 Internal rivalry

3.11 PESTEL analysis

3.11.1 Political

3.11.2 Economical

3.11.3 Social

3.11.4 Technological

3.11.5 Environmental

3.11.6 Legal

About Global Market Insights

Global Market Insights Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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Pet Wearable Market revenue to hit $10 Bn by 2027; Global Market Insights Inc. - GlobeNewswire