Archive for the ‘Social Marketing’ Category

Qualitative Analysis of Social Media Integration Market 2021-2026 Strategical Assessment of Magicbyte Solutions Pty Ltd., Softeq Development Corp,…

Global Social Media Integration Market Report 2021 comes with the exclusive industry analysis of development components, patterns, flows, and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2021-2026. This research study of Social Media Integration involved the extensive usage of both primary and secondary data sources. This includes the study of various parameters affecting the industry, including the government policy, market environment, competitive landscape (including companies like Magicbyte Solutions Pty Ltd., Softeq Development Corp, DOMOTZ, INC., Social Integration, Media Integrations LLC, and more), historical data, present trends in the market, technological innovation, upcoming technologies, and the technical progress in related industry.

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The report focuses on global major leading Social Media Integration Market players providing information such as company profiles, product specification, capacity, production, price, cost, revenue, SWOT analysis, and contact information. Upstream raw materials and equipment and downstream demand analysis are also carried out.

Further, the report presents profiles of competitors in the market, key players include:

The report provides an accurate analysis of the changing competitive dynamics. It provides a forward-looking perspective on the various factors that drive or restrict the market growth. It provides a five-year forecast evaluated based on Social Media Integration market growth projections. Helps in understanding the key product segments and their future, to gain a complete view of the market, and make informed business decisions by performing an in-depth analysis of the market segments.

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Following Key Segments Covered in the Global Social Media Integration Market Report:

Breakdown by Product Type:

Breakdown by Application:

Along with Social Media Integration Market research analysis, buyer also gets valuable information about global Social Media Integration Production and its market share, Revenue, Price and Gross Margin, Supply, Consumption, Export, import volume, and values for the following Regions:

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Research Objectives of Social Media Integration Market:

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Qualitative Analysis of Social Media Integration Market 2021-2026 Strategical Assessment of Magicbyte Solutions Pty Ltd., Softeq Development Corp,...

Vystar Partners with Nothing in the Air for RxAir Marketing, Advertising & Distribution – GlobeNewswire

Worcester, MA and PALM DESERT, CA, June 02, 2021 (GLOBE NEWSWIRE) -- Vystar Corporations (OTCQB: VYST) RxAir division has joined forces with a powerful new ally, Nothing in the Air (NITA), to market and distribute the RxAir ultraviolet light (UV-C) air purifier product line. NITA expands Vystars network of licensed distributors and will focus primarily on marketing online and via television in select markets.

Roland Perez, became President of NITA specifically to market RxAir products after learning about them via interviews with Bryan Stone, MD, for the PBS channel American Health Journal. Dr. Stone is the Chairman of Medicine Emeritus at Desert Regional Medical Center in Palm Springs, Calif., and the Medical Director at multiple DaVita Dialysis Centers. Dr. Stone has become an international spokesperson on RxAir after doing extensive medical research on epidemiology, airborne pathogens, and air purification in an effort to keep his patients healthy.

Mr. Perez is the owner of Windsor Broadcast Productions, and a long running television producer currently syndicating 28 shows, programming and content on public television to more than 100 million public television viewers weekly. He has won more than 100 national and international awards for broadcast and production excellence in the course of his 32-year career.

I was intrigued by my conversations with Dr. Stone about the RxAir and the fact that this FDA-cleared UV-C light air purifier had been proven in EPA certified lab tests to destroy a myriad of harmful airborne pathogens without chemicals or any significant ongoing effort by the consumer, Perez stated. Ive interviewed more than 7700 doctors and produced hundreds of videos to educate on various health conditions, preventive measures and treatments, and I was drawn to this incredible opportunity to easily improve health with RxAir. Our NITA team is combining online marketing and sales with the power of storytelling to educate about RxAir-- a simple preventative measure that can help reduce illness and suffering to help consumers enjoy healthier lives.

Dr. Stone noted, People pay so much attention to the food they eat and beverages they drink, but usually dont pay attention to the 23,000 breaths they take each day. Air is invisible so they dont think about the profound and far-reaching effects it can have on long - and short-term health, such as headaches, fatigue, respiratory issues, irritation of the eyes, nose, throat and skin, as well as infections and cancer. The EPA's Science Advisory Board (SAB) has consistently ranked indoor air pollution among the top five environmental risks to public health. RxAir is an important tool in improving indoor air quality (IAQ).

On June 3rd, NITA will roll out its first RxAir advertising campaign on ROKU, TV commercials during PBS healthcare programming, as well as an online campaign with RxAir customer testimonials and interviews with Dr. Stone. Hundreds of video segments will showcase RxAirs abilities to harness the power of UV-C light to improve air quality by:

The initial ROKU campaign will target the Los Angeles County California area, then expand to YouTube and Apple and other geographic markets. All traffic will be driven to the new NITA website where visitors can learn more about RxAir and place orders.

Dr. Stone noted, Many school districts are addressing indoor air quality with the use of RxAir, with great results, as noted in their testimonials. NITA offers ideal channels to introduce RxAir to combat IAQ issues faced by a broader audience, such as governmentagencies, churches, healthcare facilities, gyms and commercial entities.

How RxAir Works

The RxAir UV-C light air purifier is uniquely effective because its patented kill chamber forces the air to spiral in close proximity around the three 10-inch UV-C tubes for an extended period of time, ensuring the proper 254 nm wavelength dosage for maximum microbicidal and neutralization activity.

For more information on RxAir, visit http://www.NothingInTheAir.com, or http://www.RxAir.com. For service questions contact info@Rxair.com or 508-791-9114.Follow us on social media:Twitter: @VystarCompany@RxAirFacebook: @RxAirInstagram:@rxair_air_purification

# # #

About Vystar Corporation:

Based in Worcester, Mass., Vystar Corp. (OTCQB: VYST) is the majority owner of Rotmans Furniture and Flooring and environmentally friendly technologies and products to improve lives, including RxAir UV light air purification products that destroy harmful airborne viruses and pathogens, Vytex Natural Rubber Latex (NRL), and Fluid Energy Solutions. Vytex is a multi-patented, all-natural, raw material that contains significantly reduced levels of the proteins found in natural rubber latex for a stronger, more durable, yet environmentally safe, "green" and fully biodegradable product that can be used in a broad range of consumer and medical products. For more information, visit http://www.vystarcorp.com.

Contacts:Media: Julie Shepherd, Accentuate PR, 847_275_3643, Julie@accentuatepr.comInvestors: Lee Howley, lhowley@vytex.com, 508_791_9114

Forward-looking Statements: Investors are cautioned that certain statements contained in this document as well as some statements in periodic press releases and some oral statements of VYST officials are "Forward-Looking Statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as "believes," "anticipates," "intends," "plans," "expects," and similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future VYST actions, product development and delivery, which may be provided by management, are also forward-looking statements as defined by the Act. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance, or achievements expressed or implied by such forward-looking statements and to vary significantly from reporting period to reporting period. Although management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual future results will not be different from the expectations expressed in this report. These statements are not guarantees of future performance and VYST has no specific intention to update these statements.

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Vystar Partners with Nothing in the Air for RxAir Marketing, Advertising & Distribution - GlobeNewswire

What WeWorks former head of social media has learned from running a job board for women throughout the pandemic – Morning Brew

In the fall of 2019, WeWork laid off thousands of employees as the business that would eventually spawn a juicy documentary crumbled.

Lia Zneimer, who served as WeWork's head of social media, wasn't laid off. But as she watched her former colleaguesmany of whom were women whod held marketing positions at the companylook for work, she wanted to help; she felt as though they were scrappy, resilient, talented people who honestly could turn hay into gold. That's how The MarketHer, a newsletter that curates marketing jobs for women, was born.

Through The MarketHer, Zneimer wanted to make it easier for her former colleagues to find opportunities. Plus, it was a side hustle that allowed her to flex skills outside social media.

Since then, the newsletter has expanded outside of the WeWork bubblenow, anyone who works in the marketing or creative industries can subscribe to the newsletter or submit a job opening. According to Zneimer, she hasn't monetized The MarketHer or its website yet, though she told Marketing Brew shes working on some possible revenue stream opportunities.

It really started from a place of wanting to do good and give back in some way. And so it's just me. It's a time-consuming process at the moment, all done by hand, Zneimer explained.

The MarketHer has evolved into a community where Zneimer and her peers find the best women for the jobs available. This involves introducing job seekers to employers and highlighting women on the hunt for employment via The MarketHers website.

Much of her role involves chatting with her network to find open marketing positions, meaning Zneimer has seen what jobs were popular pre-pandemic, what types of positions took a hit, and which ones are coming back...or being invented as we speak.

Marketing Brew sat down with Zneimer to learn more about hiring trends shes seen during the pandemic and how remote work has impacted marketing opportunities.

This interview has been lightly edited for length and clarity.

Marketing Brew: You started this newsletter before the pandemic began. What are some of the hiring trends youve seen throughout the past year, particularly as they pertain to women?

Lia Zneimer: I've seen an increased focus on hiring women specifically looking to get back into the workforce after sacrificing their careers in order to provide full-time childcare during the pandemic. Theres more generosity in terms of understanding gaps on resumes. I think employers have more empathy than they did in the past.

MB: Tell me what the newsletter's shown you about how marketing industry roles have changed throughout the pandemic.

LZ: As layoffs began more broadly over the course of the pandemic, available marketing roles definitely saw a decrease. But they bounced back more quickly than a lot of other industries. There was just this need for storytelling throughout the pandemic. So many marketing roles have the luxury of being remote jobs that can be done from anywhere, which is amazing. The remote work movement really enabled people to apply for positions that they might not have otherwise had a chance to.

I've seen a huge increase in the number of roles that offer remote flexibility, more flexibility than what I was seeing in 2019 when the newsletter first started. Back then I was super mindful of trying to include roles based in cities other than New York, LA, and San Francisco. At this point, it's a very even split when it comes to remote opportunities.

MB: You mentioned that companies are making a concerted effort to hire women who left the workforce because of the pandemic. Can you share an example?

LZ: One of the companies that Im featuring in an upcoming edition of The MarketHer is doing this amazing thing: They are purposely and intentionally hiring women who don't necessarily have traditional backgrounds in their industry. They'll provide the training and the resources needed in order to be successful in these roles, helping women get back on their feet post-pandemic, which I think is really cool. I do think we might see more of that as the world comes back from this past year. Overall, Im definitely seeing companies make more of an effort to be inclusive of women and of various lifestyle changes.

MB: Do you have any way of gauging how many women are looking for jobs right now, versus during the height of the pandemic?

LZ: I noticed a spike in subscriptions come November 2020 through March of 2021. It started out with a surge of subscriptions, then trickled off a bit, then boomed again in Q4.

I was actually kind of surprised by it because I feel like a lot of companies pre-Covid were hesitant to hire in Q4, given budget constraints and whatnot. But I feel as if it was folks trying to get ahead of the 2021 New Years resolution job search bandwagon.

MB: What was the most common complaint from women in the marketing industry trying to find jobs before the pandemic?

LZ: Pre-pandemic, I think a lot of general job search frustrations stemmed from not feeling like there was a hand crafted or curated process. It just felt like blindly applying to companies through LinkedIn. You hoped you knew someone who worked there that you could reach out to, but it didn't feel as personal.

MB: And how did those frustrations change during the pandemic? Were they ever addressed?

LZ: There are some really amazing marketing job hunting resources that have grown and come from this. The need for services or newsletters like The MarketHer or companies like Teal has increased. I hope there are more companies like these that come about. I'm going to be really curious to see how that unfolds, and honestly, how many people want to go back to the traditional nine to five in an office, now that they've had a taste of something different for a little bit.

MB: Did the pandemic affect the types of roles listed in The MarketHer in terms of seniority?

LZ: People started making career changes out of necessity, not choice. There was an interesting shift: Because so many folks were out of work, more senior applicants applied to things they were probably overqualified for. It caused a chain reaction in terms of making it harder for a younger set of people to get their foot in the door.

But a beautiful thing that came out of it is the fact that a lot of folks decided to go independent, or start freelancing, or start their own businesses in the wake of Covid-19. It led to a sort of rebirth.

MB: What types of jobs have you seen becoming increasingly available in the past year?

LZ: The two that come to mind are related to events and TikTok.

There had been quite a few event roles available in late 2019, early 2020. And then they fell off for several monthspeople were just not hiring for events. And then there was a little bit of a surge with virtual event planning. Those roles are definitely on the rise again with Covid-19 restrictions lifting and folks getting back to real life events.

Another one that's been interesting to see unfold over the course of the pandemic is the specific need for TikTok content creators. That was definitely not something I'd seen when the newsletter first started in 2019. Those TikTok roles are great for those in their early twenties looking for a foothold in the social media marketing space.

MB: Whats the biggest challenge for women in the marketing industry right now?

LZ: My hope is that companies will take salaries seriously for women and bring them up to par with what men have made for so long.

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What WeWorks former head of social media has learned from running a job board for women throughout the pandemic - Morning Brew

TikTok and Google Docs: Small Businesses Thrive After Adapting to the Pandemic Maryland Matters – Josh Kurtz

Jacqueline Kuntzman plans to continue the candle and soap-making business she started during the pandemic on social media after things begin to open back up.

The full-time student and mother of two relied on popular social media apps like Tik Tok to gain customers over the past year.

The pandemic sped up the online shopping trend that existed prior, said Roland Rust, executive director of the Center for Excellence and Service at the University of Maryland Smith School of Business.

We are in an environment where a substantial percentage of the buying is going to happen online and that is probably always going to be true, Rust said.

Tik Tok has also helped Kuntzman meet other small business owners, who support and buy from one another, she said.

Ninety percent of consumers will buy products from a brand they follow on social media, found a 2020 study by software company, Sprout Social Inc.

Any smart business goes where the people are and, during the pandemic, they werent walking down the street, Rust said.

There is no way of getting your business out there except for social media, said Kuntzman, who has shipped her products internationally.

Last March, Allie Rose Mitrovich started her sticker business and began posting videos of the creation process on Tik Tok.

The majority of her sales, in the beginning, came from one of her Tik Tok videos, which went viral and racked up more than 2.4 million views.

Social media represents the perfect commercial response to the restrictions imposed because of the pandemic, said Johan Ferreira, a visiting professor of marketing at George Washington University School of Business.

And social media platforms drive consumer awareness of small businesses products, while costs are cheaper than hosting events or creating television advertisements, he said.

According to a 2021 report from Hootsuite, a social media management platform, Tik Tok is the second-largest social media app for consumer spending. The social dating app Tinder was the first.

Whether it is a mom-and-pop shop or someone baking cakes in the kitchen, every business today has to be digital, said Philippe Duverger, director of graduate programs in marketing intelligence and interactive marketing at Towson University.

For everyone [the pandemic] has given the opportunity to try out new stuff and accelerate the penetration of habits and services, Duverger said. Online is where the game is played.

Latoya Thomas started her Instagram account before the pandemic, using it mainly for personal purposes. However, since the pandemic began, Thomas has dedicated her account strictly to business.

Everybody is selling something on Instagram, she said.

The real estate broker and small business owner was diagnosed with lupus at the beginning of the COVID-19 pandemic and was apprehensive about being around people.

Social media was a way for her to continue work without fearing for her life.

Promoting yourself and your business on social media is an area that has exploded during the pandemic, said Gil Appel, assistant professor of marketing at George Washington University School of Business.

People are not commuting, they are home and social media was one of the limited outlets you could use to talk to other people, Appel said.

Im not reaching anybody sitting behind a desk. I need to be out and about, said Thomas, who makes videos with her daughter and follows mom groups on the app.

Ferreira said there is a general misconception that only the younger generation use and are comfortable with social media.

Social media platforms have traditionally skewed towards younger generations, Rust said. However, that is increasingly no longer the case, he said. Rusts 92-year-old mother is on social media because she wants to know what the kids are up to, he said.

Even so, the world of social media small businesses is not always easy to describe.

Mitrovich said it is difficult to explain what she does and the legitimacy of her work.

Social media is my lifeline, I consider it the biggest part of my job, Mitrovich said.

The older generation will feel disconnected if they dont follow along and it will widen the gap between the generations on how business is dealt with in general, Duverger said.

Even old school industries are adapting to a new online environment.

Ruth Anne Phillips, offers editing and proofreading services at her small business, Turning Prose LLC. During the pandemic, large publishing houses moved what were typically paper-and-pen processes online.

Phillips, who is also a lecturer at the University of Maryland, said there was a learning curve for those traditional hard copy publishing houses.

The biggest issue has been problems with the functionality of documents on the cloud, she said; if there are too many markings on a document it slows down. But sending large manuscripts weighing 10 pounds is not something Phillips thinks will return after the pandemic.

It would feel like a step backward, she said.

Ferreira hesitates to say whether the world will shift to solely online business. What he can confidently say is that social media has become a place for businesses to thrive.

It is definitely a real channel for anybody who doubted that was the case before, Ferreira said.

Born and raised in Annapolis, NatalieDrumis a freelance reporter and graduate student at the University of Maryland. She works as an investigative reporterat the Howard Center for InvestigativeJournalism at the University of Maryland. She can be reached at [emailprotected]

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TikTok and Google Docs: Small Businesses Thrive After Adapting to the Pandemic Maryland Matters - Josh Kurtz

Ticketed Spaces are Coming to Twitter, Providing Another Way for Creators to Monetize – Social Media Today

Twitter continues to ramp up its creator monetization focus with the addition of a new option that will enable users to create ticketed Spaces events, providing another means to generate revenue from your on-platform efforts.

As you can see here, the new process will be available via an application process, which will include signing up to Twitter's rules around paid events.

As explained by The Verge:

"US users will be able to apply to host paid live audio rooms starting in the next couple weeks. Anyone who wants to charge has to have 1,000 followers, have hosted three spaces in the past 30 days, and be at least 18 years old."

Once approved, users will be able to set up a ticketed Space by going through the Spaces process as normal, then scheduling the event for a future time. The creator will then be able to select a ticket quantity for the Space and set a price. Creators will take home 80% of any earnings from ticket sales, after app store fees.

Which is something of a sticking point - as noted by tech analyst Ben Thompson, the process essentially means that Apple and Google, which run the respective app stores and operating systems, take home a significant portion of any revenue generated from these events, despite not effectively playing any role in facilitating such directly.

But the implications of such taxes are a broader debate - which are currently being tested by Epic Games in its court case against Apple. For everyday folk, however, this is beyond the scope of a realistic challenge - so the situation being as it is, that does mean that if you set a ticket price of, say, $5, $2.80 from each ticket sold would go to you, 70c would go to Twitter, and $1.50 would go to Apple/Google.

Which does seem like an odd split, but still, it provides another means of direct monetization.

Twitter's partnering with Stripe to facilitate its payments process, which will mean that users will have to set-up a Stripe account, at least in the initial stages. Eventually, as the option is rolled out to more regions, more payment providers will be brought on board, which will provide increased flexibility on this element.

As noted, this is the latest in Twitter's push to provide more financial incentive to keep creators posting, and keep them and their fans engaged within the app.

Over the past few months, Twitter has also announced:

This is in addition to its own subscription service which looks set to enable users to pay for additional Twitter features and tools for a set, monthly price.

And once transactions are happening via tweets, the platform will also look to integrate eCommerce options, which could provide even more monetization potential through influencer marketing collaborations and the like.

With TikTok becoming a bigger player in the social media market, and Facebook looking to ramp up its monetization offerings to both keep its top stars in its apps, and lure more creators across, that's then caused a flow-on effect for all platforms in ramping up their monetization efforts - because without those top stars creating content regularly, you can lose audience share very quickly, especially as more lucrative, high-profile opportunities become more readily available.

Twitter needs to play a part in this, and ideally, through the addition of such options, that will help Twitter establish a better creator ecosystem in order to keep the tweets flowing, and boost user engagement.

In this specific instance, that also means beating out Clubhouse, which is already seeing a slowdown user growth as Twitter continues to evolve its Spaces audio social offering.

That provides a great opportunity for Twitter to become the audio social platform of choice, especially for broader scale public broadcast, which could eventually play a big role in the app's resurgence, with Twitter setting some ambitious goals for growth over the next two years.

And for creators, it's another opportunity to consider. Maybe being a full-time social media personality isn't as out of reach as it once seemed.

Twitter's ticketed Spaces will be rolling out in the US 'in the next couple of weeks' with other regions to follow.

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Ticketed Spaces are Coming to Twitter, Providing Another Way for Creators to Monetize - Social Media Today