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Positivity Pays, a South Florida-based multifaceted publishing company has collaborated with popular social marketing company, The Big Three Alliance, to honor Benjamin Crump, an American attorney who specializes in civil rights and catastrophic personal injury cases such as wrongful death lawsuits.

Staying true to its maxim of We Dont Compete, We Collaborate Positivity Pays, as a nonprofit foundation, collaborated with The Big Three Alliance to honor the Attorney with his own trading card as he hosted the JSU vs. FAMU brunch.

It was a befitting occasion for Attorney Ben to receive this honor during the highly anticipated 20th meeting between JSU vs. FAMU. This is also complemented by the history of the Orange Blossom Classic, the start of the college football season and of course, Coach Prime (Deion Sanders). A man on a mission to provide more opportunities for not only the student-athletes at JSU but all the student-athletes that attend HBCUs in general.

At the event, the nationally-recognisedBen Crump spoke about standing up for the youth and the community at large. Hosting in this capacity usually entails a short appearance, a speech, and inviting some other noteworthy individuals. This was business as usual until the face of the Positivity Pays foundation Ramon Absoloot Robinson entered in stage right seemingly in the fourth quarter to present Mr. Crump with something that would have him visibly emotional, yet, overly excited and honored to receive: His very own trading card!

Crump stated that he is extremely grateful for such an honor and expressed how important it is to honor and uplift others within the community.

What attorney has been elevated and celebrated on par with professional athletes? Given that the creation of trading cards is usually designated for those that athletically excel within baseball, basketball, and football.

To get more information about the work and impact of the Positivity Pays Foundation, visit their website atwww.positivitypays.com. Additionally, this historic moment will not be the last time the Positivity Pays team and Attorney Ben Crump come together to positively inspire others in the community.

Media ContactCompany Name: The Leadology GroupContact Person: Media RelationsEmail: Send EmailPhone: 954-501-1630Country: United StatesWebsite: https://positivitypays.com

Originally posted here:
Positivity Pays and The Big Three Alliance honors Attorney Ben Crump with a first-of-its-kind social activist trading card - Digital Journal

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It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile them in semi-regular round-ups.

If you have new appointments or transitions in your company that belong here, please send the names of the appointees, new role and company, and prior role and company to newhires@gamesindustry.biz.

Twitch creator Erin Wayne has joined Riot Games as its first global head of player community.

In this role, Wayne will shape and lead interactions with communities across Riot's titles, including League of Legends and Valorant. Prior to this, Wayne handled community and creator marketing at Twitch, as well as streaming full-time for the last seven years on her channel, Aureylian.

"Fostering communities around shared interests is something I'm incredibly passionate about, so the opportunity to join Riot to support their expansive, dedicated playerbase is truly exciting," Wayne said.

"I've long admired Riot's innovative growth across not only gaming, but also music and entertainment, because they're redefining what it means to build and nurture a sense of community with players in almost all facets of the media they consume. I'm honored to be joining such a diverse, creative team and look forward to helping deepen the relationship between Riot and players across the globe."

Former senior vice president of platform planning and management at PlayStation, Michael Pattison has joined Team17 as CEO of the firm's new games label.

Bringing over 25 years experience to the position, Pattison joins on October 18, after eight years at PlayStation. Prior to that, he held roles at Capcom, THQ and Ocean Software.

"I'm very pleased to share today that we have further strengthened our Games Label team with a very high-profile executive hire in Michael Pattison who joins from Sony Interactive Entertainment as CEO of our Games Label from next month," said Team17 CEO Debbie Bestwick. "Alongside Emmet O'Neill, CEO of StoryToys, we are building a truly remarkable senior leadership team to help deliver on our shared vision for the future of the Group."

Former creative lead at Sega Ranj Vekaria has been appointed as creative director at Curve Digital.

Prior to Curve, Vekaria spent 13 years at Sega, specialising in advertising and branding on some of Sega's biggest IPs, including SEGA's prominent brands, including Total War and Sonic the Hedgehog.

As part of an announcement unveiling four new additions to the company, Curve CEO john Clark said he is "extremely pleased to welcome Ranj to the team."

Other recent appointments around the industry include:

Mark Sottosanti | CFO, Riot GamesPreviously: Senior vice president of corporate strategy and development, Riot Games

Brian Wright | Chief content officer, Riot GamesPreviously: VP of young adult and family content, Netflix

Johner Riehl | Vice president of gaming and content, Zebra PartnersPreviously: Vice president, Wonacott Communications

Michele Spring Fajeau | Vice president of family and technology, Zebra PartnersPreviously: Founding partner, Radiate PR

Gina Lourenco | Operations coordinator, GamesAidPreviously: Part of the GamesAid programme to get young people into games

Ranj Vekaria | Creative director, Curve DigitalPreviously: Creative lead, Sega

Bobby Wertheim | VP of publishing, Curve DigitalPreviously: Director of content, Sega

Rich Earl | Senior marketing manager, Curve DigitalPreviously: Senior product manager, Curve Digital

Jay Shin | Business development manager, Curve DigitalPreviously: Director/co-Founder Arrogant Pixel/Lecturer at University of West London

Peter Lovell | Strategic director of talent acquisition, Lockwood PublishingPreviously: Director of talent acquisition, Jagex

Pawel Selinger | Art director, PixelAntPreviously: Art director and writer, Techland

Will Kinsler | Global communications director, Steel City InteractivePreviously: Community lead, Epic Games

Ehson Khaliq | Producer, Steel City InteractivePreviously: Producer, Sumo Digital

Byron Andrews-Salvietto | AI programmer, Steel City InteractivePreviously: Graduate, Southampton Solent University

Viqhaas Mehmood | 3D character artist, Steel City InteractivePreviously: Freelance artist

Leon Killin | EDI manager, Sumo DigitalPreviously: Founder, Balance Patch, EDI consultancy service

Dominic Butler | Studio design director , Splash DamagePreviously: Projects director, Editorial Technology, Ubisoft

Oliver Williams | Learning & development manager, Splash DamagePreviously: Deputy head of Birmingham Institute and Creative Arts

Graeme Boyd | Xbox EMEA social media marketing managerPreviously: Senior social marketing manager, Xbox at Microsoft

If you have jobs news to share or a new hire you want to shout about, please contact us on newhires@gamesindustry.biz

Excerpt from:
Erin Wayne joins Riot as first global head of player community | Jobs Roundup - GamesIndustry.biz

Should you focus on building your brand on social, or driving direct response?

Each element has its place, but according to LinkedIn, its branding that will deliver the best results in the long run -so long as you take an intentional, sustained content approach.

As per LinkedIn:

Evidence is mounting that loading budget into performance marketing without a brand strategy to support it risks diminishing returns. Research by the Institute of Practitioners in Advertising (IPA) shows the impact of demand marketing declining quickly over time, while an investment in brand keeps on giving. Thats why IPA data suggests that the optimal marketing mix gives 60% of budget to brand, compared to 40% for demand.

In other words, you should be looking to establish relationships with your social media audience over time, through a focused content plan, which reinforces your brand ethos and approach. At the same time, however, you also need to be promoting your latest products.

A combined approach, factoring in the importance of each element, will help maximize your results though it does take time to establish your brand, and that requires foresight, a strategic map to establish clear expectations, and investment, especially early on.

This is the focus of LinkedIns latest infographic, which provides some key pointers on utilizing a combined brand and demand approach to maximize performance.

Of course, theres more to it than this. The key challenge is probably convincing your executives to invest in such a program, when they wont see optimal returns in the early stages. But maybe, this graphic will help to underline the approach, and guide your planning moving forward.

You can check out LinkedIns full overview here.

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LinkedIn Shares New Insights on the Benefits of a Combined 'Brand and Demand' Approach [Infographic] - Social Media Today

#NYFWONFIFTH X Nefatari Draw Influencers and Designers

A New York Fashion Week Panel on the impact of influencers on fashion and music, featured five influencers and drew a crowd of over 100 guests attending NYFW.

WHO:Top Influencer Panelists: Nefatari Cooper,Jessica Markowski, Nyakim Gatwech,Bri Wilburn,Alexandra Dieckaka Lex

Marketing Technology News: Online Product Sampling Booming Globally: SoPost Gears Up to Launch Industry Leading Sampling

DesignersByron Lars, Yeohlee Teng, CFDA 2021 honoreeModel CocoStylistsFreddie Leiba,Mykel C. Smith,Debra GinyardSingerFelycia Pendergrass,Teddy Pendergrass IIModeratorDarlene Gillard-Jones

Marketing Technology News: Martech Interview with Amy D. Love, CMO of SambaNova Systems

WHAT#NYFWOnFifth presented a panel discussion on the impact of influencers on fashion and music.

Discussion followed by mixer with 100 plus guests from fashion and music.

Cooper, Gatwech, Markowski, Dieck and Wilburn, all millennials who represent a range of races and backgrounds, were part of a panel presented during NYFW to discuss their work as influencers in fashion and music.

Cooper, who is also a recording artist, convened the discussion. I realized there was a need for influencers voices to be heard more clearly and also educate business leaders on the impact of influencers in fashion and music, said Cooper.

There was a disconnect in the fashion and music industries about the role influencers play, said Cooper. Coopers song Bring Yuh Body is gaining spins onNew Yorkstop radio station Power 105.1.

Marketing Technology News: MarTech Interview with Hannah Stewart, VP Marketing at Zeotap

Excerpt from:
The Impact of Influencers Continues to Grow as Consumers Authenticity - MarTech Series

YouTube has published a new overview of how its content recommendations system works, which is one of the central drivers of video reach and views on the platform, and may help YouTube marketers get a better understanding of what guides optimal response.

YouTube actually published a similar overview earlier in the year, as part of its ongoing effort to maximize transparency, with this new explainer giving a little more historical insight as to how its systems have evolved, and how its working to improve its processes.

As explained by YouTube:

Our recommendation system is built on the simple principle of helping people find the videos they want to watch and that will give them value.

Of course, value is a fairly vague term in social media metrics, and especially in measurement, but the idea, according to YouTube, is to show people more of what they like, based on not only their own behaviors, but other, similar users as well.

You can find recommendations at work in two main places: your homepage and the Up Next panel. Your homepage is what you see when you first open YouTube - it displays a mixture of personalized recommendations, subscriptions, and the latest news and information. The Up Next panel appears when youre watching a video and suggests additional content based on what youre currently watching, alongside other videos that we think you may be interested in.

The Up Next panel has been one of the more scrutinized elements of the platform in recent years, with some users saying that these recommendations can lead them down conspiracy-fueled rabbit holes, and even radicalize them based on the content they find.

So how might that happen?

Here are some of the key notes on exactly how YouTubes recommendations process works.

Foundationally, YouTubes recommendations are based on four key elements:

All of these elements you likely could have guessed would be factored in, so theres no major insight, necessarily. Though it is also interesting to note that YouTube additionally seeks to help you find content that you might not even know exists, based on the content that other people with similar viewing profiles to you watch.

So if you like tennis videos and our system notices that others who like the same tennis videos as you also enjoy jazz videos, you may be recommended jazz videos,even if youve never watched a single one before.

Thats likely how people come across those conspiracy theory trails you look up one video on a topic that youre interested in, then YouTube hits you with a range of related viewing that other people have watched as a result. If you fall into the wrong viewer profile, that could lead to a host of questionable stuff though YouTube does also note that it is working to address such recommendations, and limit exposure to what it identifies low quality content.

So what qualifies as low quality in this context?

Weve used recommendations to limit low-quality content from being widely viewed since 2011, when we built classifiers to identify videos that were racy or violent and prevented them from being recommended. Then in 2015, we noticed that sensationalistic tabloid content was appearing on homepages and took steps to demote it. A year later, we started to predict the likelihood of a video to include minors in risky situations and removed those from recommendations. And in 2017, to ensure that our recommendation system was fair to marginalized communities, we began evaluating the machine learning that powers our system for fairness across protected groups - such as the LGBTQ+ community.

In addition to these, YouTube also bans content that includes false health claims (like COVID conspiracy clips), while its also taking more steps to address political misinformation. Some of this type of material still gets through, of course, but YouTube is working to improve its systems to ensure that such material is not recommended via its discovery tools.

A key consideration in this element relates to authoritative or borderline content.

In seeking to limit the reach of borderline clips those that dont necessarily break the platforms rules, but do present potentially harmful material YouTube uses human evaluators to assess the quality of information in each channel or video.

These evaluators hail from around the world and are trained through a set of detailed,publicly available rating guidelines. We also rely on certified experts, such as medical doctors when content involves health information.

To determine authoritativeness, YouTube says that its evaluators answer a few key questions:

YouTubes evaluators assess the reputation of a channel/creator based on a range of qualifiers, including online reviews, recommendations by experts, news articles and Wikipedia entries (you can check out the full listing of potential qualifiers here).

All in all, the system is designed to utilize explicit and implicit signals to highlight more of what each person wants to see, while also filtering out the worst kinds of content, in order to limit potential harm. The actual specifics of harm are a factor in this calculation, and limiting that reach -but again, YouTube says that it is working to update its recommendation tools to ensure higher quality content, based on these qualifiers at least, ends up getting more exposure in the app.

YouTube has also shared this overview of how its recommendations algorithms have evolved over time.

In assessing the various measures from a marketing and performance perspective, the key consideration is audience response, and creating content that appeals to your target viewers.

You can measure this in your YouTube analytics, and with users able to directly subscribe to your channel, there are some strong, key indicators that you can use to assess your performance, and ensure youre aligning with viewer interests. That will then see your content also shown to other people with similar audience traits, while ensuring that you have a good website reputation, and a strong general web presence, will also limit potential penalties in YouTube moderators assessment.

Its also worth checking your content against the above listing of authoritativeness as a quick measure that youre adhering to YouTubes goals.

None of these elements will guarantee ultimate reach success, but failing to tick the right boxes will limit your potential. Its worth noting these keys, and considering each aspect in your marketing effort.

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YouTube Shares Overview of its Content Recommendation Systems, and the Key Factors that Define Reach - Social Media Today