Mediaboss Marketing

The TikTok Campaign Management badge empowers Tinuiti to help clients develop first-ever social marketing experiences that will drive true accountability and measurable impact within a brand's larger media mix. It also expands Tinuiti's influencer program connecting brands to high-impact creators, facilitating best-in-class content creation and reducing barriers to activating on TikTok.

"This Campaign Management badge distinguishes Tinuiti as an innovative social partner for our clients who will now have access to creative opportunities that otherwise would not have been available to them. TikTok continues to make great strides with its ad offerings, especially around shoppable experiences and creator partnerships," says Kolin Kleveno, SVP, Addressable Media, Tinuiti. "Our focus will be on driving more sophisticated activations across all parts of the funnel with TikTok friendly creative and proper measurement to assess the business value of the platform."

Tinuiti has previously partnered with TikTok to develop a measurement playbook to serve as a best-in-class approach to paid media on the platform. Tinuiti already has proven success boosting client brand performance across TikTok including Revlon who exploded TikTok Topview with 10M Amazon store visits and 224K likes.

"Through TikTok For Business, we're building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community," said Melissa Yang, Head of Ecosystem Partnerships, TikTok. "We're thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok. We can't wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community."

Tinuiti looks at data holistically and not in silos by leveraging Mobius, its suite of AI-enabled marketing intelligence and media activation technology, it helps clients optimize and understand data to achieve business goals. Mobius will enable clients to use TikTok as a branding and consideration vehicle, with greater opportunities for scalable media budgets to deliver results CMO's are responsible for.

Tinuiti recently unveiled its new Influencer Marketing program with the appointment of 15-year veteran Crystal Duncan as SVP of Influencer Marketing to lead and develop the new capability, with the future of Influencer Marketing having a heavy data and technology focus, Tinuiti will utilize influencers across the entire customer journey including TikTok.

Tinuiti has been recognized with a number of accreditations and recently received the Facebook Premium Marketing Partner certification and the Amazon Advertising Partner Network badge.

In December 2020, Tinuiti announced a partnershipwith New Mountain Capital, a leading growth-oriented investment firm with $28 billion in assets under management. In March 2021, Tinuiti acquired The Ortega Group, deepening its position as an Amazon market leader.

About Tinuiti

Tinuiti is the largest independent performance marketing firm across the Triopoly of Google, Facebook and Amazon, with over $2.2 billion in digital media under management and over 800 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and more, Tinuiti drives revenue for clients via strategy and channel specialization. Each solution is delivered leveraging Tinuiti's performance planning framework, GAMMA, and enabled by a proprietary suite of marketing intelligence and media activation technology Mobius. For more information visit http://www.tinuiti.com.

SOURCE Tinuiti

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TikTok Names Tinuiti First US Independent Agency to Receive Campaign Management Badge within TikTok Marketing Partner Program - PRNewswire

20-year-oldShreyansh Gupta has effectively transformed the way marketing was and has beenexecuted till now, he is paving the way to a modern era of marketing andpromotions.

This generation is often called the generation ofyouth for countless youth-led startups have sprouted up in recent years.

One such start-up launched by the young socialmedia marketer Shreyansh Gupta isrevolutionizing the digital marketing scenario of the country.

DevelopxmediaPvt. Ltd. is a digital marketing agency and contentcuration company.

It was launched by Shreyansh Gupta in 2018 andsince then it has soared in terms of growth and revenue figures.

Shreyansh Guptais a professional digital marketer, social media marketer, and the Founder and CEO of the digitalmarketing company, DevelopXmedia Pvt.Ltd.

Having been in the field for more than 5 yearsnow and starting out at around the age of 14, Shreyansh has acquired massive experience in the field of digitalmarketing.

Although it was in 2015 that he started writinghis first blogs, those blogs went on to fetch more than 6 figures of revenuefor him in the form of Google Adsense.

Later he went on to master the designing andcontent skills required for a career in digital marketing.

I am passionate about learning new things andbeing able to implement them in the real world., says Shreyansh Gupta.

It was perhaps this curiosity of him that helpedhim push himself to his limits and achieve so much.

Since then, Shreyanshhas made great strides in the field. He has run some crazy powerful socialmedia marketing campaigns for his clients, executed a lot of high ROIgenerating ad sets, and has concocted some massively amazing promotionalstrategies.

These skills and achievements have made him atruly powerful asset in the Indian digital marketing community.

ShreyanshGupta is also a digital creator and blog writer andruns many popular websites online.

Shreyansh had been working as a freelancer before he established his company DevelopXmedia in the year 2018. Since thenhe has been working tirelessly to build and maintain his company along withworking with his existing and novel clients.

He loves to brainstorm ideas and strategies. Asboth a content consumer and producer he keeps going through creative ideas andnever forgets to jot down the ones that strike him as perfect.

Regarding content creation and consumption, hesays, Todays digital market is all about content. Whether it beuser-generated or user-centric, if you can embrace the power of content andemploy it to power your marketing campaigns, then you are golden!

Feel free to connect with Shreyansh Gupta on hissocial handles:

Facebook: https://www.facebook.com/shreyanshguptag

Instagram: https://www.instagram.com/shreyanshguptag/

Twitter: https://twitter.com/shreyanshguptag

Originally posted here:
India's youngest social media marketer Shreyansh Gupta is transforming the Indian marketing scenario - The India Saga

Yashveer Yadav a young and dynamic youth born on 2nd July 2004 in district Jaunpur of Uttar Pradesh, a part of the Varanasi division of Uttar Pradesh, known for its rich culture and historical significance. Yashveer has just completed his SSC in 2021, but thats not all the limiting calculus for Yashveer, since his early age Yashveer was dedicated to social media.

He is a well versed mentor of YouTube. Yashveer Yadav has a simple but compelling way to describe What Mentorship Really means? Mentorships are a relationship, like a friendship. The same way you wouldnt cold email a stranger to ask them to be your friend, you should never ask a stranger to be your mentor. Mentorships are a relationship, like a friendship.

Rags-to-riches stories inspire hope and remind even the most down-and-out dreamers that hard work, positivity and perseverance sometimes do pay off no matter how hard the road might seem. In social media and affiliate marketing culture, there is no shortage of youngsters like Yashveer with rags-to-riches backgrounds and stories of poverty, trauma and hardship that had to be overcome.

Yes through his hard work and dedication to his most loved hobby turned profession, Yashveer got financial stability at his early 17, he was formally thrilled to told that he has made 7 Lakhs in just a short period of 5months and simultaneously he motivated and helped 300 plus other youngsters to make such big figures financially with online networking.

Yashveer always supported young entrepreneurs at all times with trust and confidence and stood up for them when needed. The confidence that he created among his fellows and followers helped them deliver their best. This unfailing support bestowed upon them a responsibility to perform well. With a good professional atmosphere, Right mentor and consistency you can achieve your goals within a flash, he told.

Besides a successful social media marketing brand, Yashveer loves to spend time with his family, fans and followers helping them in their personal and professional chores. One day he will travel across the globe with his own professional circuits all over the world.

Published July 22nd, 2021

Original post:
A Tile From the wall of Affiliate and Social Media Marketing: Yashveer Yadav - Influencive

EAST HANOVER, NJ: Sour Patch Kids has more than 1 million followers on TikTok. That makes it the most-followed snack brand on the platform, according to its associate director of marketing, Mili Laddha.

The candy brand launched its TikTok page in June 2020 because thats where its core consumers were, Laddha explained. TikTok gained in popularity amid the pandemic as people were stuck in lockdown, and it ended up being the most-downloaded app of 2020, according to analytics firm App Annie.

Laddha and a brand manager handle Sour Patch Kids TikTok content, along with the agency 360i. Shelby Jacobs, social marketing and strategy manager at the agency, comes up with Sour Patch Kids TikTok strategy and content creation. Its PR partner is Ketchum.

The strategy is a mix of art and science, with the brand constantly keeping an eye on trends and consumer behaviors on TikTok.

The brand prefers putting its own Sour Patch Kids-spin on viral trends.

Last summer, a lot of people on TikTok were showing pictures of their fridges and all of the healthy foods in there, said Laddha. We had fun with that trend because we are a candy brand. So we opened our fridge and all you could see was candy.

But also Monday, Tuesday, Wednesday, Thursday, Saturday and Sunday #sourpatchkids #sourthensweet #fridayafternoonsnack #cheersmum

That video ended up as Sour Patch Kids most viewed video with 5.4 million views. It has been liked 1 million times.

TikTok has also been a useful tool for promoting brand initiatives and new products. It is also helping the brand connect with Gen Z in a meaningful way.

At the end of June, Sour Patch Kids saw a particularly big uptick in followers, 50,000, after it said it was teaming up with Twitch on a limited-edition custom mix of candy featuring Twitch creator TimTheTatman.

That was [boosted] by the fact that we were really leaning in on a Gen Z occasion, said Laddha. Gaming is huge among the Gen Z community, especially now with platforms like Twitch and influencers playing in that space.

Creating even further buzz was a fake mini feud Sour Patch Kids got into with YouTuber Markiplier. After the brands partnership with TimTheTatman was announced, Markiplier blocked Sour Patch Kids Twitter account. Evidently, he was offended the brand hadnt partnered with him as he had previously created five YouTube videos reviewing various Sour Patch Kids products.

Sour Patch Kids responded with a TikTok video stating that it does not care about hurting Markipliers feelings.

Reply to @saltonmyorange Not sorry, . #sourpatchkids #sourthensweet #sourcandy #notsorry

It was all a joke, emphasized Laddha.

The brands follower count also went up after its first freestanding store opened in New York City last summer.

With travel restrictions, a lot of people were not making their way into different parts of the country, but they could experience the store through TikTok, said Laddha.

Heaven doesnt exi- #sourpatchkids #sourpatchkidsnyc #nycfood #candyland @im.brandontyler

Sour Patch Kids also got attention with its April Fools Day #SourPatchPrankFund challenge on TikTok, rewarding fans with cash and candy for their pranks. It partnered with five pranksters on TikTok for the campaign, including: @TheCrazyGorilla, @VirziTriplets, @SometimesMamaYells, @SantiAndMikay, and @TattedBoy92.

The videos for that got over 1 billion views because consumers were having so much fun creating their own pranks, said Laddha.

Prank. Post. You could win $1k and #sourpatchkids candy from the #SourPatchPrankFund

Laddhas tips for brands that want to be successful on TikTok? Test and learn and see what works for your brand.

Consumers will give you indications of what works, she said. Have fun with it. This is an opportunity to have fun and be a little cheekier.

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How Sour Patch Kids became the most popular snack brand on TikTok - PR Week

Ten members of WVUs social media marketing team have earned the prestigious honor of being HigherEDSocials Best Central Social Media Marketing Team of the Year.

The team, led by Tony Dobies, senior director of marketing, has been recognized for its work using social media marketing strategies to their full potential. This year, the team was nominated for its networking skills and dedication to WVUs social media campaigns and accounts. The team consists of: Michael Cervelli, social media specialist; Geoff Coyle, senior social media editor; Morgan Goff, marketing strategist; Sean Hines, social media specialist; Rickie Huffman, marketing strategist; Adrienne Kemp-Rye, social media student worker; Corbin Mills; social media student worker; Kallie Nealis, social media specialist; David Ryan, senior marketing strategist, and Mark Webb, social media student worker.

This is the first year HigherED has held an awards ceremony recognizing social media departments. More than 100 different organizations were part of the competition.

The team has done a wonderful job managing and monitoring social media accounts at perhaps the worst time. In general, social media platforms are filled with so much negativity - especially in pandemic times, Dobies said. But this group has been able to continue its strong work, promoting the University, messaging key information about COVID-19 protocols and more.

Dobies said the WVU social media team showed resilience and tenacity during a time when constant negativity and vitriol were the norm on social media. Examples of their work included a Country Roads video filled with celebrities and famous Mountaineers, a higher ed-focused survey for social media managers and their mental health and maintaining consistency during the COVID-19 pandemic.

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E-News | WVU social media team wins Best Central Social Marketing Team of The Year - WVU ENews