Mediaboss Marketing

LinkedIn has published some new insights into the benefits of brand and lead-gen marketing, and how using both in a balanced, strategic approach can ultimately generate better results for your business.

LinkedIn has shared a range of reports into varying marketing approaches, and how brands are seeing success with each, despite significant investment in demand generation over brand presence.

These latest findings are based on research with over 4,000 marketers from around the world, who provided their feedback on the results they've seen from each focus. The data shows that while B2B brands remain largely focused on lead gen, enhancing your brand presence can also have significant benefits that will contribute to your overall results.

LinkedIn has collected the data into the below infographic. Some valuable notes, worth considering in your marketing approach.

Excerpt from:
LinkedIn Shares Insights Into the Benefits of a Combined 'Brand and Demand' Ad Approach [Infographic] - Social Media Today

Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here.

Pop star Billie Eilish has been gearing up to release her new album, Happier Than Ever, in July. In the process, shes essentially been giving a master class on social media marketing, dominating Instagram in particular as she chronicles the transformation of her image from green-haired fashion disruptor to Marilyn Monroe-style blondebombshell. As NMEs Rhian Daly noted earlier this month in the wake of the release of images from her June British Vogue cover shoot,

Eilishs Instagram post of the cover has broken the record for being the photo on the platform to reach 1 million likes the fastest. She achieved the milestone in under six minutes. ... Its not the first time the teen superstar has broken the record. She previously toppled Selena Gomezs claim to the title in March, when she shared a photo of her newly blonde hair. That picture reached 1 million likes by the six-minute mark.

On Wednesday of this week, the publication of The 20 Most Liked Pictures on Instagram on the Brandwatch blog called attention to the fact that Eilish has 8 out of the 20 across Instagrams entire 10-year history.

Meanwhile, over on TikTok, Eilish(@billieeilish)has racked up more than 110 million likes across just seven posts (she only joined TikTok last November), including, mostly recently, a so-called stitch post (one that excerpts from another users post while crediting them) in which Eilish reacts with a tearful howl to a brief post from TikToker Gabriela (@gabrieeelala),who keeps a stick mounted on a wall of her home in remembrance of her beloved dog Waylon, who died in December (Im saving it for when I meet you again, she writes in a caption to the video). Eilishs stitch/reaction TikTok post has been viewed more than 70 million times since she published it on Monday.

See also: Billie Eilish admits to ordering Billie Eilish Halloween costume wig from Amazon to hide blonde hair, per Yardbarker.

U.S. agency revenue tumbled 6.8% in 2020 as fallout from the pandemic pushed the economy and agencies into a deep downturn, according to Ad Ages annual Agency Report. That was the second-sharpest drop since we began producing Agency Report in 1945. But the agency business is coming back amid a resurgent economy.

Read Bradley Johnsons executive summary: For agencies, its morning again in America ... maybe: Ad Age Agency Report 2021.

Ad Age Datacenter queried 12 leaders from across agency disciplines to see whats changed and where the business is headed following a cataclysmic year. Here is what they had to say.

In late April, Ad Ages E.J. Schultz reported on a new celebrity-stocked automotive ad: Hyundai taps Jason Bateman, Mindy Kaling to push Tucson SUV in largest-ever campaign. Since then, Hyundai has airedthe 60-second Question Everything TV commercial at the centerof that campaign more than 1,009 times, according to iSpot.tv, racking up more than 368 million national TV ad impressions (broadcast and cable), as of this writing. Now weve got some intel on what consumers think of the spot.

According to data shared exclusively with Datacenter Weekly by iSpots Ace Metrixwhich conducts in-depth consumer opinion surveys surrounding most major ad campaigns that get national TV exposurethe 60-second Question Everything spot rates 5% above the 90-day norm for attention among comparable automotive TV commercials, and 7% above the likeability 90-day norm. (Comparable automotive TV commercials in this case are ads in Aces non-luxury auto ad bucket.) That performance has earned Question Everything an Ace Breakthrough ad designation, meaning it broke through the clutter for survey respondents.

Among the verbatim responses submitted by those surveyed:

I love this commercial. As soon as I saw Jason Bateman I was hooked. Then the other actors were ones I really like too, which made it even better. I wouldnt normally be interested in a specific car after watching its commercial, but this one made me want to check it out. a female in the 36-49 age group

I like the ad. Familiar faces in the commercial helps. The questions were interesting and slightly amusing. Hidden headlights ... nice. a male 21-35

This ad is funny and I love all the questions. They are ones I ask myself. I do not see how it really fits with selling cars, but I like it. a female 36-49

I love the whole cast of this commercial, especially Jason Bateman. It really made me happy. a female 21-35

Great visual scenes and moderate humor. Ad was able to keep my interest throughout as I was curious to see what was being offered. a male 50+

My kind of humor and questions, and I do like the new headlights. Liked the diverse participants. a female 50+

As the TV industry cautiously looks to a post-COVID world, how will the 2021 ad haggle reflect the calls for change that have been building for the past year? Join ad sales leaders, marketers and media buyers to discuss the state of the upfront marketplace at Ad Age In-Depth: TV Pivot on May 24 and 25. RSVP at adage.com/tvpivot.

Lip service: How AI could steal your data by lip-reading your keystrokes, from The Next Web.

Face-off: Facebook Loses Bid to Block Ruling on EU-U.S. Data Flows, per The Wall Street Journal.

Fast facts: McDonalds Raises (Some) Wages, a post from Chartrwitha data visualization that plots average revenue-per-restaurant against the number of restaurant units for major fast food chains including McDonalds, Burger King, Chick-fil-A and Taco Bell.

Shop talk: New Data Reveals Website Visits Slow For Walmart And Remain Steady For Amazon, Forbes reports.

Malwary: Microsoft warns: Watch out for this new malware that steals passwords, webcam and browser data, per ZDNet.

And finally ... A Data-Driven Approach to Identifyingand RetainingTop Employees, from the Harvard Business Review.

The newsletter is brought to you by Ad Age Datacenter, the industrys most authoritative source of competitive intel and home to the Ad Age Leading National Advertisers, the Ad Age Agency Report: Worlds Biggest Agency Companies and other exclusive data-driven reports. Access or subscribe to Ad Age Datacenter at AdAge.com/Datacenter.

Ad Age Datacenter is Kevin Brown, Bradley Johnson and Catherine Wolf.

This weeks newsletter was compiled and written by Simon Dumenco.

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Billie Eilish, social marketing genius, plus what consumers think of Hyundai's 'Question Everything' commercial: Datacenter Weekly - AdAge.com

The idea of Content is King is a well-established cliche familiar to everyone working in the social media world. The reality is that content is only king if its relevant for the audience. Even today, brands often publish content without any underpinning strategy which results in little or no brand impact or attributable ROI to their social media efforts.

A truly successful content strategy in 2021 is built based on data and identifying what resonates with target audiences. This is not just limited to topics, but also includes post formats, platforms, time of day for content consumption, and more. Additionally, a true strategy does not only consider audience groups but also integrates competitor benchmarking to deliver the best results. If you are currently considering your content strategy join this webinar.

Learn how to build a more holistic and data-driven content strategy with social media experts from LIDL and Socialbakers to create optimum social media experiences for your audience.

In this webinar you will learn how to conduct:

Register for this webinar here and build the best content strategy for your social media efforts and generate the needed ROI.

Webinar details: 19 May 2021, 03:00 PM (GMT)

Visit link:
5 steps to optimise your social marketing's content strategy in 2021 with Lidl - The Drum

Rohit Chaudhry, the 21st-century boy, has become an expert in digital marketing since an early age.He comes from a modest background, and believes strongly that hard work betrays no one.

He is an internet sensation who emerged as a genius in the field of Digital marketing. He is also a popular content creator with much collaboration with distinct Youtubers and influencers. Since his childhood, Rohit has been much more music-oriented. He was interested in working with music.

He desired to kick-start his career at the early age of 17 by working as a composer or a DJ. Along with working as a DJ, began his own social media account. He steadily gained 500K+ followers while working as aninfluencer.

He started receiving offers in digital marketing.Rohit did his best and graduated in digital marketing while working as both an influencer and digital marketer. Becoming a digital marketing specialist at a young age is no easy task. To work in this area, he needed a great deal of hard work, dedication, and determination.

Maybe, thats why today Rohit appeared as one of the prominent digital marketers. He was born and bred in Delhi.Rohit Chaudhry has made every effort to become a thriving digital marketer in the current scenario. At this age, students do not know what to choose, how to succeed in their careers, etc.Rohit is the one who took the lead and chose to take a stand for himself.

Today, he is one of the youngest digital marketing experts in India. Once he understood his goals, he planned a systematic means of how to achieve his goals definitively. As we are all aware, success requires sacrifice and hard work.Rohit Chaudhry exemplifies that the sacrifice of his dream is not the end and that all his hard work has finally been rewarded.

Now, after being a thriving Digital Marketer, he decided to pursue his passion for music. Because of his distinctive, he is a young digital influencer. He is a source of inspiration to the young. His journey inspires a great deal of people. He currently looks after various social media profiles on Instagram.

Rohit Chaudhry is also a prominent entrepreneur. His talents and abilities make him an astonishing man of extraordinary character. He always has great respect for his elders and values their decisions. Rohits Journey to an astounding Digital Marketer and Entrepreneurship inspire others as he started his journey without having any single penny and hence he proved that miracles can happen anywhere and anytime.

Published May 18th, 2021

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A Story of an Emerging Genius in the Field of Digital Marketing and Social Media Influencing. - Influencive

Kathy Bardins| The Petoskey News-Review

We all agree that marketing is critical and crucial for the success of a business. And marketing is a broad term that includes many media online/content/web/social media/advertising/public relations/community outreach and more. Most medium to large businesses have a marketing department to handle these responsibilities so that there is a consistent focus on the company. Whats confusing is that many small businesses believe that its a DIY project.

What I have found in years of consulting for small companies and nonprofits, is that they have great intentions to market their companies. But in the day-to-day of production, creation, customer service, purchasing, selling… marketing falls by the wayside. Thinking about doing a Facebook post at 2 a.m. is not marketing, nor is it strategy. Marketing needs a plan. Marketing also needs support and expertise.

So here are some dos and donts. First, the do's:

Keep these don'ts in mind as well:

Knowing your market, creating unique content on your website, in your social media, and in your communications to customers and providing great customer service are the first steps to successful marketing for our business. Consider a wide variety of platforms to tell your story as well.

There are many organizations, like SCORE, that can provide you with ideas and training in all aspects of your business. Contact us at tipofthemitt.score.org today!

Kathy Bardins is a volunteer business mentor with SCORE's Tip of the Mitt chapter and has a work background in marketing. To request SCORE's free and confidential mentoring services for small businesses, call (231) 347-4150 in the Petoskey area or (989) 731-0287 in the Gaylord area.

See the original post here:
Some do's and don'ts of DIY marketing - Petoskey News-Review