Mediaboss Marketing

What do these gambling firms have in common?

They are all based in Asia and access the UK market via the white-label system.

A white-label is a site that is operated by someone other than the brand owner.

The companies set up UK-facing websites via firms in offshore jurisdictions such as Malta or the Isle of Man, and then apply to access the UK market via a white-label. This gives them the right to advertise to TV-watching consumers in Asia via Premier League football shirts.

Many of these firms advertise on UK shirts and stadium billboards in Chinese Mandarin, despite the fact that gambling is largely prohibited in China.

The UK Gambling Commission has admitted to concern that some of the companies running white-label websites may not have effective anti-money-laundering controls or carry out sufficient due diligence to ensure there are no links to criminal activity.

When The Athletic approached multiple football clubs earlier this year about their arrangements with white-label firms, virtually none could answer basic questions about the companies, such as what countries they are based in.

Dr James Noyes, senior fellow at the Social Market Foundation, said: We do not know enough about where these companies are based, who owns them or where their wealth comes from.

SportQuake is a sports marketing agency with offices in London, Madrid, Beijing and Hong Kong. It works with football clubs, national teams, competitions, leagues, players and media outlets to help brands secure sponsorship deals.

On its website, it mentions recent high-profile deals including between Cristiano Ronaldo and Garena, a mobile game, and FC Barcelona and FBS, the clubs official trading partner.

Last May The Athletic revealed how Bournemouth ended their deal early with M88 after the Gambling Commission opened an investigation into the firm. M88 is the Asian-facing arm of Mansion Group and previously sponsored Tottenham Hotspur. The north London club now have a deal with Fun88, which also sponsors Newcastle.

LoveBet sponsored Burnleys shirts for the last two seasons as well as having a deal with PSG. Earlier this year The Athletic revealed how the firm was ditched by Burnley mid-season.

Footballs relationship with gambling firms has come under increasing scrutiny in recent weeks following Norwich Citys deal with BK8 imploding after it emerged the firm was using sexualised content in some of their marketing. Norwich used Singapore-based Outlast Sports and Entertainment to broker their 5 million shirt sponsorship agreement.

BK8 said in a statement after the deal was terminated: We apologise for the social media content published by affiliates of BK8 which has caused offense, and have taken immediate steps to change the way we market the brand.

The UK government is undertaking a review into gambling laws that promises to look closely at white labels.

The Athletic approached SportQuake for comment and has repeatedly contacted the white-label gambling firms, via the relevant offshore intermediary firms, but has never received a response.

A spokesperson from the Gambling Commission said: Before we licence an operator we investigate the suitability of a company to hold a licence... We also require operators to tell us websites they will be using under their licence and this includes white label websites.

"We do not currently investigate marketing partners as part of an application, but we would if an issue was brought to our attention.

We expect licensees to ensure that when agreeing commercial deals with sports clubs, that all parties are aware of, and compliant with, the relevant advertising and sponsorship rules and regulations.

(Photo: Visionhaus)

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Premier League: The London-based firm behind controversial gambling sponsors - The Athletic

Social media marketing is the requisite step in today's day and period for business growth. The endless space created by the internet has the potential to accumulate countless amounts of information. Aaron Branch, one of the top entrepreneurs in the digital marketing sphere, has argued about choosing social media for promotional activities. Through his dissertation that he developed as a senior in university, he highlighted the critical importance of social media marketing. He takes in the example of a singer trying to sell his record to a production house. He instead suggests using digital marketing to enhance brand awareness among people.

Aaron Branch is the CEO and a successful author of the book - the first 365. He initiated his social media marketing agency, Social Agendas, to assist people with undertaking promotional activities on various social media platforms. The company's excellent services and personalized assistance make it stand out from the crowd of marketing businesses. Business outreach is the quintessential part of the operation, therefore to help initiate growth, one must optimize it using marketing tools.

Moreover, Aaron started an initiative to help individuals with relevant start-up ideas to commence their operation. 'Start and Scale Agency Program is an excellent mentorship project available to those who have the potential to build a great business.

The market features frequently change, giving rise to opportunities in various sectors. Rise and fall in seasonal demand to initiate business expansion and many can be best achieved using social media marketing. While discussing the same, Aaron has given his profound insights regarding the types of social media marketing.

Content marketingThis method requires effort and consistency to produce favorable results. The brand or the business often creates posts and content registered under their niche to attract their targeted audience. Its all about publishing good quality content using appropriate marketing strategies.

Relational marketingThe following strategy aims to build a long-term relationship between the consumer and brand, even when the client has used and exhausted his product or services. This kind of marketing ensures that the business amasses a loyal circle of customers.

Conversational marketingSocial media caters as the pivotal platform in fabricating a relationship between the business and the user. It is based on initiating conversations that can implore customers to engage with the brands for a long time. Publishing valuable content, generating community with its users will bring you closer to success.

BrandingBranding is all about creating brand awareness in public. Social media platforms help businesses develop or improvise a particular brand image that can be imprinted in peoples minds. Branding, which is often conceived as only limited to product information, is based on introducing various aspects of the business to the consumer. It is also essential that the brand recognizes customer needs and installs the necessary devices to achieve customer satisfaction.

Permission MarketingThis technique is undertaken on a personal level between the consumer and the brand. As your customers sign-up for email marketing or other personalized hacks, they present you with consent to initiate a personal relationship with them. Businesses must identify customers interests and engage with them accordingly.

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An introduction to different kinds of social media marketing strategies with Aaron Branch - Deccan Herald

PR.com2021-06-19

Santa Rosa, CA, June 19, 2021 --(PR.com)-- Goodwill ~ Redwood Empire is thrilled to be part of a new initiative launched by Goodwill Industries International, Facebook Elevate and Coursera to help job seekers master social media marketing skills. As the COVID-19 pandemic accelerates a shift in the workforce toward positions that require digital skills, this vital partnership will help thousands of job seekers, including many in Sonoma County, gain skills to prepare for career transitions.

While many social media marketing roles require technical training previously learned through advanced degree programs, Facebook Elevate, along with Coursera, a global leader in online learning, launched a five-course program designed for learners with no prior industry experience to earn a Social Media Marketing Professional Certificate. This self-paced online program is designed to be completed within 20 weeks and includes 100 hours of hands-on, project-based training. After completing the program, learners will receive an industry-recognized certificate that they can use to apply for entry-level social media marketing roles.

This groundbreaking new training is intended to increase diversity and eliminate barriers to entry in this rapidly growing field of work. Facebook Elevate is funding Goodwill, North Americas leading workforce development nonprofit, to distribute 6,000 scholarships, covering the full costs of the training program. As part of Facebook Elevates commitment to diversity, the grant will enable Goodwill to offer holistic support to learners, providing eligible participants with services including career planning, rsum building and other supports as needed.

Goodwill ~ Redwood Empire is pleased to be one the Goodwill organizations participating in this important new initiative, said Brandy Evans, President & CEO. Every day, we meet people in our community who are determined to get back to work, and these scholarships will allow many of them to learn the new skills they need.

Facebook Elevate is a community and learning platform created to accelerate the growth of businesses of color and celebrate creators who break barriers and turn dreams into realities. In 2020, Facebook Elevate announced they will reach 1 million members of the Black community and 1 million members of the Latinx community in the U.S. over the next three years.

Companies across the globe are rapidly changing and seeking diverse talent with digital skills. The new Social Media Marketing Professional Certificate Program is a helpful tool for job seekers to grow their digital skills and prepare for the opportunities of tomorrow, said Judy Toland, vice president and head of scaled solutions, global business marketing at Facebook.

Contact:Tracey Feick, Director of Mission ServicesGoodwill ~ Redwood Empire707-523-0550 tfeick_@_gire_._org

Goodwill ~ Redwood Empires mission is Changing Lives and Strengthening Communities through the Dignity and Power of Work. Goodwill has been supporting the Redwood Empire since 1974 to empower those with barriers to employment including poverty, disability, lack of work history, and recent incarceration to prepare for, find and retain meaningful employment. Community donations fund our retail stores to provide job training for those building job skills and employment history, as well as other job readiness, training and employment programs. In the past year, we have delivered 218,865 hours of job skill training and our Donated Goods Program has helped the planet by diverting 7+ million pounds of materials from landfills. Learn how you can support your local Goodwill to ensure everyone in our community has the opportunity to thrive atwww_._gire_._org or 707-523-0550.

Contact Information:Goodwill ~ Redwood EmpireTracey Feick(707) 523-0550Contact via Emailgire.org

Read the full story here: https://www.pr.com/press-release/838751

Press Release Distributed by PR.com

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Goodwill ~ Redwood Empire Partners with Facebook Elevate and Coursera for Social Media Marketing Training - IT News Online

Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement influencing a target audience to change their social behaviours and to benefit society.

The importance of social marketing cannot be underestimated because it often raises awareness of far-reaching topics that are often out of the sight and mind of the mainstream population.

Whether its related to the environment, public health, safety, or community development, marketing for good is a methodology for creating change.

As a formal discipline, social marketing started in 1971 when Philip Kotler and Gerald Zaltman published their article Social Marketing: An Approach to Planned Social Change in the Journal of Marketing.

Since then, marketers have been playing with social marketing ideas, refining the strategies, and working on the most effective means of spurring widespread changes in social behaviour in a variety of fields.

In , public health and environmental concerns top the list of most used social marketing topics.

There are many approaches to obtaining a societal change through effective social cause marketingprograms. Still, the central tenant always remains the same: the social good is always the primary focus.

Whether its trying to convince the public to stop smoking or encouraging men in developing counties to use condoms, the focus is always on the public good first.

The concept of societal marketing, therefore, revolves around driving change to local, national, and international communities in creative ways, for the public interest.

Social marketing, therefore, should not be confused with other similar terms: social media marketing, green or sustainable marketing, and commercial marketing with a social focus.

According to the Institute for Social Marketing, these are the most important social marketing strategies and techniques:

The best examples of social cause marketing campaigns, which result in actual change, are the ones designed to shock, provoke, inform, and remind all at once!

Social marketing campaigns are not limited to advertising either; for example, they often get used in magazine covers too.

One example of this includes a series by the National Geographic calledPlanet or Plastic, published in June 2018.

In this campaign, NatGeo featured a photo of a plastic bag in the form of an iceberg as their front cover, to raise awareness ofthe billions of plastic wastage polluting the oceans.

Similarly, newspapers also engage in social cause marketing for the public interest.

An example of this includes when mainstream Australian newspapers blacked-out their front pages in October 2019, to raise awareness against government clampdown of media freedom.

Or most commonly, social good marketing campaigns come in the form of placards, used by activists during boycotts, demonstrations, and other forms of protests, like the Business As Usual = Death poster by the Extinction Rebellion.

If you enjoyed this post on social marketing, please share it with your friends because they could gain similar insights.

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What Is Social Marketing? (Including 17 Examples)

Ever since the term was coined by Philip Kotler and Gerald Zaltman in 1971, there has been a steep rise in social marketing campaigns. Yes, the internet didnt actually exist at that time, and no, social marketing is not even slightly related to the term social media marketing.

Social marketing is a distinct marketing discipline which uses commercial marketing principles and techniques to advance a social cause and influence the target audience behaviors to improve their lives or the society in which they live.The characteristics which distinguish social marketing efforts from other marketing efforts are:

Unlike other marketing efforts where the ultimate gainer is the marketer, social marketing efforts aim at benefitting the society at large. This is the most important characteristic of social marketing.

Social marketing is all about influencing behaviors of the target audience. The marketing efforts may be used to:

Social marketing uses all the commercial marketing techniques. The only difference is that the ultimate beneficiary is the target audience.

In most cases, social marketing techniques are used by the national and international public welfare organizations and offices responsible for public welfare like WHO, centers for disease control and prevention, department of health, environmental protection departments, national highway departments etc.

Not-for-profit organizations also involve themselves in social marketing activities of those causes which align with their organizations missions. For example, Kaiser Family Foundation promotes getting tested for HIV disease by promoting their Know HIV/AIDS campaign.

For-profit organizations sometimes indulge in social marketing activities rather than cause marketing activities to fulfill their corporate social responsibility and build their brand image through better community relations strategies.

Cause related marketing is a form of marketing where a for-profit organization teams up with a not-for-profit or a charitableorganization to raise awareness and/or tackle a social or environmental problem and create business value for the organization at the same time.

Usually, a brand markets its product in affiliation with one of the societal causes and pledges to donate a portion of the proceeds from the sales to the cause. Other cause marketing strategies include:

However, social marketing doesnt benefit the organization in monetary terms. In fact, it involves spending money for the betterment of the society and not the organization.

Water Use It Wisely was a water conservation campaign started in 1999 to promote water conservation ethics in Arizona. Today, the campaign is active in nearly 400 towns, cities, states, utilities, and public and private organization and is one of the largest conservation educational outreach programs in the world.

The piano staircase was an initiative by Volkswagen which tried to change peoples behavior by transforming the staircase of the subway station into a piano keyboard. The initiative resulted in motivating 66% more people to use the stairs instead of the escalators.

TheBorder Roads Organisation(BRO)develops and maintains road networks in Indias border areas and friendly neighboring countries. The organization uses social marketing techniques to promote safe driving on the mountain roads.

Did we miss something? Come on! Tell us what you think about our article in the comments section.

A startup consultant, dreamer, traveller, and philomath. Aashish has worked with over a 50 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

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What Is Social Marketing? | Feedough