Mediaboss Marketing

Mount Faber Leisure Group is hunting for a digital and social media agency.According to a tender document seen byMARKETING-INTERACTIVE, the appointment is for a year with an option to extend for an additional one year. The appointed agency will providethe group with strategic digital consultancy, social media community management, and email marketing management in Singapore. It will also support brand-building and tactical campaigns in key regional markets such asAustralia, Indonesia, India, Malaysia, and the Philippines.

The agency will helm responsibilities such as the development of an overall digital strategy, planning, creation and management of monthly social content, and strategic counsel and advice. It will also handle the group'smarket insights and trends, conceptualise, plan and implement integrated campaigns and activities to support its branding and marketing plans, performance reporting with in-depth analysis and maintenance of digital marketing systems, and brand community management. The tender closes on 2 July.

A corporate restructuring between Mount Faber Leisure Group and Sentosa Leisure Management led to a new corporate brand "One Faber Group" being launched on 1 April 2017. One Faber Group is a wholly-owned subsidiary of Sentosa Development Corporation and operates as an autonomous commercial arm. Its legal name remains as Mount Faber Leisure Group.

In anticipation of new attractions to be launched in 2022, the tender said One Faber Group has plans to undergo a brand refresh exercise in 2021 to achieve a better synchronisation with its legal entity name of Mount Faber Leisure Group. With digital marketing forming an integral part of the consumer purchasing journey today, One Faber Group said in the tender that it understands the importance of consistently reviewing its digital touch-points and developing an integrated marketing strategy.

Its main target audience is families with young children aged 12 years and below. Its secondary target audience is young working adults without children. It aims to create an emotional connection and resonate strongly with its target audience to drive visitorship, and communicate its brand values of escape, delight and memories, among its other digital and content marketing objectives.

This latest tender comes shortly after Upcycle Communications was recently named the Group's PR agencyto oversee PR duties for Singapore and key regional markets. The 12-month retainer sees the agency helming responsibilities such asstrategy, media and KOL relations, partnerships, crisis communications, from planning through to execution, for brand and tactical media campaigns. According to the brand, Upcycle Communications was selected partly due to its focus on sustainability, which aligned with the group'sstrategy as well as Sentosas sustainability commitment and Singapores 2030 Green Plan.

Before this, the Group also reappointed PHD Singapore in 2016 for media duties.The agency held the account since 2014 and the scope of work includes media strategy, planning, buying, and harnessing digital platforms. The agency had worked with the group from 2014 to 2016 to enhance its brand position then as a casual and vibrant hilltop destination.

Related articles:Mount Faber Leisure Group names PR partner for Singapore and regional key marketsMount Faber Leisure Group looks for brand consultantMount Faber Leisure Group settles media pitchMount Faber Leisure Group picks social media agency

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Mount Faber Leisure Group on the lookout for digital and social media partner - Marketing Interactive

JTC won Gold for Best Social Marketing and Brand of the Year ('Stronger Together,' large, institutional) at the Citywealth Brand Management & Reputation Awards 2021. In addition to winning two Gold awards, JTC Private Office won Silver for Best Product/Service of the Year.

The awards, determined by an independent group of industry specialists who judged all the entries, were announced at a Citywealth gala on 22 June. More than 200 submissions were received for the range of awards.

'These wins are fantastic recognition for JTC and a great achievement by the team,' said David Vieira, Chief Communications Officer at JTC. 'The fact that we took home three out of the four awards for which we were shortlisted is a brilliant result and one that we can be very proud of.'

Organised by events and publishing group, Citywealth they are the only industry-standard publication that highlight corporate brands and reputation management in the wealth management industry. Now in their sixth year, the Brand Management and Reputation Awards highlight the best brands emerging in a consolidating financial industry. They also recognise the ever-important business services function, teams who are supporting business profit and navigating reputational risk for their organisations in the digital world.

These latest successes follow on from several accolades achieved by the firm earlier in the year, most recently winning the 'Top Institutional Trust or Fiduciary Company' category at the Wealthbriefing European Awards last month. Earlier, JTC won three awards at the Citywealth IFC Awards including Gold in the 'Deal of the Year' for a Legal/Bank/Trust team and there was further recognition at the Digital Jersey Tech Awards this year for their collaboration with BankClarity who won 'Best Use of Technology in Finance' category.

Disclaimer

JTC plc published this content on 24 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 24 June 2021 10:34:00 UTC.

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JTC : Trio of Wins for JTC at Citywealth Brand Management & Reputation Awards 2021 - Marketscreener.com

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Global Inbound Marketing Tools Market 2021 Industry Demand Analysis, Growth and Share Estimation to 2026 The Manomet Current - The Manomet Current

TikTok is looking to help brands glean more insight into the performance of their brand and marketing efforts by adding a new Brand Lift Study option, which will enable businesses to poll the TikTok audience through promoted campaigns.

As explained by TikTok:

"We've seen time and time again the collective power of our community from driving top hits, creating viral trends, to the increasing demand for popular products. TikTok Brand Lift Study provides brands with a refreshing approach to the traditional measuring and optimization of brand resonance. In true TikTok nature, TikTok Brand Lift Study is an immersive, in-feed polling experience, with music and motion graphics that users have known and love about TikTok."

Similar options are available on Twitter and Facebook, providing a means to get more insight into the impact of your marketing and promotional efforts, and how they relate to recall, favorability, engagement and more.

TikTok says that users will be asked to answer one of four questions posed by advertisers "in a way that feels natural and organic - in-feed on their For You page".

In addition to this,TikTok has also announced that it will be using Kantar as its third-party verification measurement partner for its Brand Lift Studies, adding an extra level of data assurance.

"As we continue to scale, providing advertisers with choices to fully understand the value of their ad campaigns on TikTok is fundamental to our mission of being transparent."

Brand Lift studies can be a great way to measure the true impact of your marketing efforts, which could be particularly valuable on TikTok, as it can be difficult to know exactly how well your efforts are going, especially when trying experimental creative, or seeking to align your approaches with key trends and engagement behaviors.

It might be difficult to know, for example, whether your brand is being praised or mocked as you look to align with the latest trend, and Brand Lift reports will give you more insight into such, helping to refine and improve your approach.

And as TikTok continues to grow, and lead the app download charts, that's no doubt becoming more of a consideration for even more brands. If you're looking to get a better understanding of your opportunities, and maximize your approach, Brand Lift reports could provide key insight.

The new option will be available via your TikTok ad partner.

More here:
TikTok Adds Brand Lift Study Option To Help Advertisers Glean More Insight Into Campaign Performance - Social Media Today

Given the global lockdowns that have kept most of us at home over the last year, it likely comes as little surprise to learn that gaming is seeing a huge spike in popularity, with more people seeking alternate forms of entertainment and social connection.

That, in turn, has boosted the influence of gaming and gaming creators on popular culture, which is an important trend for all marketers to note. Indeed, the majority of the top YouTube creators now have at least some connection to the gaming community, and as any parent knows, YouTube stars are now just as influential as movie actors or traditional sports stars.

Which is why these latest insights from Twitter are particularly relevant.

As per Twitter:

"In 2020, there were more than 2 billion tweets about gaming, and the conversation hasnt skipped a beat in 2021. Between eSports leagues like the Call of Duty League & VALORANT Champions Tour, to global gaming events like E3 & Summer Game Fest, there has been an 18% increase in Tweets about gaming YoY."

That is a huge amount of activity - which, as noted, is not overly surprising, but it is worth taking note of the latest shifts in the sector, and considering if any of these trends might be relevant to your outreach process.

Twitter notes that Japan now sees the most tweets about gaming, while Japan is also the platform's second-largest user marketoverall (behind the US).

In terms of the most tweeted about games, Minecraft and Fortnite remain hugely popular, as does Final Fantasy, and newer entrants like Animal Crossing.

Gaming personalities are also, as noted, increasingly influential. And if you want to get a feel for why, these are the people that may be worth tuning in to.

Oh, and there's also this:

Twitter's already highlighting Spaces within its trend reports, which underlines the rising popularity of the option, and where Twitter sees Spaces fitting into its broader offering.

These are some interesting insights, which point to key trends and shifts in the important gaming sector, and as noted, it may well be worth tuning in, and paying attention to these trends and happenings as part of your strategic planning effort.

It won't be a fit for every brand, but the opportunities of gaming-related marketing are rising, particularly with the addition of buyable in-game cosmetic additions and other features that relate to brand promotions.

You can read more insights from Twitter Gaming here.

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Twitter Shares New Insights into the Rising Gaming Discussion via Tweets - Social Media Today