Mediaboss Marketing

With live-streaming now available on almost every major social platform, it's little surprise to see Pinterest also looking at its own live-stream options to help promote creators, and boost engagement in the app.

As reported by TechCrunch, later this month, Pinterest will host a three-day virtual event, which will feature a range of live-streamed sessions from creators and celebrities, which will be made available directly in the Pinterest app.

Pinterest communications manager Marie-Jolle Parentalso shared this update on Twitter:

Tapping through on that link takes you to a new Pinterest Live page, which provides an overview of all the live events scheduled in the app.

Pinterest notes that the events will only beavailable to Pinners in the US, and only in the app, on both iOS and Android.

"Pinners can join a session live with Pinterest Creator Jonathan Van Ness and learn new morning rituals and self-care routines or learn how to style your wardrobe with fashion designer Rebecca Minkoff.Other featured creators include Pinterest food Creator GrossyPelosi who will show Pinners how to make an easy summer dessert, Peter Som will show how to make his most saved recipe and Hannah Bronfman will show how to create the perfect at home spa night, among others."

Pinners will be able to comment to interact with creators during their streams, but there will be no shopping functionality in this initial test. But that's no doubt coming - with TikTok airing its own shopping-focused live-streams, you can bet that Pinterest is also eyeing the same, linking its expanding catalog of product pins into a live-stream experience that will eventually enable all Pinners to broadcast live, and promote their products within the app.

Which makes sense, especially given the popularity of food and beauty content on the platform. Through live-streaming, chefs will be able to guide Pinners through their recipes, while beauty creators will have a direct option to better showcase various products.

In this respect, live-streaming seems to fit perfectly within the Pinterest ecosystem - and when you also consider that video views within Pins increased more than 3xin 2020, there's clearly demand for more video content within the app.

It seems likely, then,that we'll see a broader roll-out of Pinterest's live-streaming tools sooner rather than later - but right now, it will be limited to this new test, which will take place between May 24th and 26th, and will help provide Pinterest with more insights into the development of the option.

In addition to this, Pinterest is also hosting a Pinterest Creators Connect event on May 27th, which is separate to this live-stream line-up, but is likely where it will provide a more in-depth overview of the plans for Pinterest live-streams.

If you're looking to utilize Pins in your digital marketing effort, it may well be worth tuning in.

You can RSVP for the Pinterest Creators Connect event here.

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Pinterest Tests Coming Live-Streaming Functionality with New Creator Event - Social Media Today

Social marketing is an approach used to develop activities aimed at changing or maintaining peoples behaviour for the benefit of individuals and society as a whole.

Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way.

It helps you to decide:

Social marketing is not the same as social media marketing. Find out more.

Social marketing is a systematic and planned process. It follows six steps

The goal of social marketing is always to change or maintain how people behave not what they think or how aware they are about an issue. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing.

This is the value perceived or actual as it is defined by the people who are targeted by a social marketing intervention. It is not what is assumed to benefit them by the organisation that is trying to encourage the behaviour change.

Even if you dont take social marketing any further, just considering these four questions will add value to your projects and policies.

How social marketing helps

Policy: social marketing helps to ensure policy is based on an understanding of peoples lives, making policy goals realistic and achievable. Policy example: water rationing in Jordan

Strategy: social marketing enables you to target your resources cost-effectively, and select interventions that have the best impact over time. Strategy example: lung disease strategy in England

Implementation and delivery: social marketing enables you to develop products, services and communications that fit peoples needs and motivations. Delivery example: child car seats in Texas

Visit our Social Marketing Planning Guide

Social marketing vs social media marketing

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What is Social Marketing? | The NSMC

Dominik AngererContributor

Search engine optimization, PR, paid marketing, emails, social marketing and communications is crowded with techniques, channels, solutions and acronyms. Its little wonder that many startups strapped for time and money find defining and executing a sustainable marketing campaign a daunting prospect.

The sheer number of options makes it difficult to determine an effective approach, and my view is that this complexity often obscures the obvious answer: A startups best marketing asset is its story. The knowledge and expertise of its team, together with the why and the how of its offering provides the most compelling content.

Leveraging this material with best practice techniques enables any startup, no matter how limited its budget, to run an effective marketing campaign.

I know this approach works, because this is exactly what I did with my co-founder Alex Feiglstorfer when we set up Storyblok. To be clear, we are developers not marketers. However, our previous experience building CMS systems taught us that the main driver of organic engagement for most businesses was customer conversations around content.

Specifically, sharing experiences, expertise and what we learned. We had committed nearly all of our available cash to developing our product, so we knew that the only way to market Storyblok was to do it all ourselves.

As a result, we focused solely on problem-solving content. This took the form of tutorials on web development and opinion pieces on headless CMS and other topics within our areas of expertise. The trick was that what we published wasnt made just for marketing, it was based on our own internal documentation of problems we encountered as we developed our product. In essence, we were learning in public. Through this approach we were able to acquire thousands of customers in our first year.

Retelling this story isnt to blow my own trumpet, its to make clear that you dont have to be a marketer by training or commit a huge amount of time and resources to successfully market your startup. So, how do you get started?

Although theres no one-size-fits-all approach to how you organize your startups marketing function, there are some basic principles that apply in nearly every situation. A recent survey of 400+ executives from CMS Wire helpfully identified the following factors as the top digital customer experience challenges for businesses:

Challenges two to four are the pitfalls that we can focus on avoiding. They are directly related to how a startup produces, organizes and distributes its content.

With regard to the siloing of systems and fragmentation of customer data, the overriding goal is to ensure all your systems are integrated and speak to one another. In practice, this means that the data gathered in different departments whether its feedback from sales, engagement on your website, customer service responses or product development information is collected in a uniform and methodical manner and is readily accessible across the business.

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Even startups on tight budgets can maximize their marketing impact - TechCrunch

As marketers look for new ways to reach out to their target audience, many of them are turning to social media marketing. However, new research suggests that this remains a difficult tactic to measure in terms of return-on-investment.

Nielsen recently published its Annual Marketing Report, and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media. This was followed by search (approximately 70%) and online and mobile video (nearly 60%).

However, among those who said they were going to increase their budget for social media, more than 70% said they were not very confident in their ability to measure ROI, while just about 30% said they were very confident. This indicates that there is still work to do in this area before marketers can reap the benefits of initiatives in this area.

This is not the first batch of research to suggest that marketers have had problems in terms of measuring the impact of their work with social media. Previous data indicates that revenue is also difficult to attribute to this channel.

DemandLab conducted its Revenue Attribution Outlook Survey, and the statistics showed that out of all top digital channels, social media marketing (44%) is the most challenging to analyze in terms of how it contributes to sales revenue.

Content marketing (39%), display advertising (38%) and email marketing (33%) were also considered challenging. SEO (18%) topped the list of least difficult channels to analyze.

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More than 70% of Marketers to Boost Social Media Marketing Budgets - KoMarketing Associates

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Social media platforms have become some of the most powerful marketing tools in this day and age. Its almost impossible for any modern-day brand to survive, let alone thrive, without capitalizing on the reach and impact of social networks. No matter what your industry is, you cant afford to dismiss social networks hoping to move away from what some might consider too mainstream. Customers today across different demographics are shifting their focus towards brands that are relevant and can speak their own language.

If you want your new brand to launch with a bang or even if you want to breathe life into your existing business, the answer is the same: you have to nail social media marketing. Since marketing on social networks has never been more important, here are some tips and tricks that you can try.

While this might sound like an obvious suggestion, few businesses actually do it right. When it comes to marketing on social media, even though consistent posting is key, more is not always better. Flooding your customers feeds with random posts that lack coherence and structure can definitely do more harm than good. If you want your business to come across as professional and reliable, you must define what you hope to accomplish from marketing on social networks early on. However, not just any goals will do; they have to be SMART and align with your overall marketing strategy. To make sure youre headed in the right direction, including, numbers and timelines when setting your social media marketing goals.

For example, you can aim to grow your Facebook page subscribers by 20% over the next three months. Following this approach, youll be able to set a clear path for your marketing plan and evaluate its effectiveness. Later this information will help you to enhance and fine-tune your plan.

Treating your customers as if theyre mere segments wont get you far. Instead, try to really get to know your audience. Study and analyze your audiences likes, dislikes, and interests so that you can speak their language. A social media teams job should focus on following its target audiences every move online and identifying the trends in their behavior. However, especially if your business is still in the launching phase, it might be a good idea to entrust your social media management to a professional marketing agency that has experience in this area. Professional agencies have the necessary resources and expertise to uncover meaningful data about your audience that you can use to provide better products and an improved level of service. Knowing your audience will save you a lot of time and money that youd otherwise be wasting by focusing on the wrong platforms or posting the wrong content.

Your social media calendar will help you stay on top of your social media marketing. Your calendar should highlight important dates and events that your target audience would deem relevant. Plan campaigns for holidays and special events as sales usually tend to peak during these times. Furthermore, using a calendar to organize your social media marketing will improve your teams collaboration and help them manage their daily tasks more efficiently. If you dont know how to create your own calendar, the internet is full of ready-to-use scheduling tools that you can download. Most of them come with helpful features like the ability to queue your posts in the order you prefer across different platforms.

More than the quality of the product or service youre selling, the stories you create on your social networks can have an enormous impact on your sales volume. Customers love stories, and they want to believe that by buying your product, they are part of something bigger. When promoting your clothing brand, you can focus on showcasing the premium materials you use and the unique designs, and these things are certainly important. However, if you really want to increase sales, you can take your customers on a journey where you tell the story of how your brand came into existence and the idea behind the name you chose.

If you think about it, its like inviting your customers into your kitchen and letting them in on your brands secrets. Instagram stories are a great place for those kinds of posts if youre not sure where to start.

Marketing on social networks is so powerful that it can make or break your brand. The above tips can help you set your marketing plan into motion. With the help of a professional team, you can monetize your posts to guarantee that your business can stand up to competitors and thrive for a long time.

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Marketing On Social Networks Has Never Been More Important: Learn New Tips And Tricks - TechBullion