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From connected TVs to independent streaming devices like Apple TV and Roku, consumers continue to increase their use of streaming for entertainment and news purposes. According to Conviva's Q1 2021 State of Streaming Report televisions continue to hold a 73% share of streaming devices; Roku captures about 30% of the share of streaming time from connected TVs.

"In every region in the world, streaming viewership is growing, representing a global shift in the way people consume content," said Bill Demas, CEO, Conviva. "This rapidly expanding international audience has created an enormous opportunity for content developers, device manufacturers and advertisers to engage new audiences as the brands and publishers who understand exactly how, when and where people are streaming, will inevitably triumph."

As to advertising, researchers found an overall 4% increase in ad attempts with ad quality metrics like start times and bitrates all showing marked improvement over the previous quarter.

One of the more interesting findings is this: people aren't direct navigating to the various streaming sites. Instead, many are finding new content via social media. Publishers have taken note and are now sharing more content via social networks; publisher posts within the social networks increased 99% YoY with engagement up 24%.

Conviva's State of Streaming report can be accessed here.

Tags: advertising, content marketing, content tips, content trends, Conviva State of Streaming, streaming ad trends, streaming ads, streaming content, streaming video trends, video content, video content trends

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Study finds streaming still on the uptick - Content Marketing - BizReport

Report is a detailed study of the Microlearning Software market, which covers all the essential information required by a new market entrant as well as the existing players to gain a deeper understanding of the market.The primary objective of this research report named Microlearning Software market is to help making reliable strategic decisions regarding the opportunities in Microlearning Software market. It offers business accounts, industry investors, and industry segments with consequential insights enhancing decision making ability.[emailprotected] or call us on +1-312-376-8303.

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Global and Regional Microlearning Software Market Segmentation by Type: Monthly Subscription, Annual Subscription

Global Microlearning Software Market Segmentation by Applications: Corporate Training, Social Marketing, Others

Major Market Players with an in-depth analysis: Epignosis, Optimity, iSpring Solutions, Whatfix, BizLibrary, SmartUp, Axonify, Gnowbe, uQualio, Epignosis, Inkling Systems, NovoEd, ExpandShare, SVI World, Verb, GoSkills, Avanoo

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The Microlearning Software market report offers the current state of the market around the world. The report starts with the market outline and key components of the Microlearning Software market which assumes a significant job for clients to settle on the business choice. It additionally offers the key focuses to upgrade the development in the Microlearning Software market. Some fundamental ideas are likewise secured by reports, for example, item definition, its application, industry esteem chain structure and division which help the client to break down the market without any problem. Also, the report covers different factors, for example, arrangements, efficient and innovative which are affecting the Microlearning Software business and market elements.

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The research comprises primary information about the products. Similarly, it includes supply-demand statistics, and segments that constrain the growth of an industry. It also includes raw materials used and manufacturing process of Microlearning Software market. Additionally, report provides market drivers and challenges & opportunities for overall market in the particular provincial sections.

Competitive Analysis has been done to understand overall market which will be helpful to take decisions. Major players involved in the manufacture of Microlearning Software product has been completely profiled along with their SWOT. Some of the key players include Epignosis, Optimity, iSpring Solutions, Whatfix, BizLibrary, SmartUp, Axonify, Gnowbe, uQualio, Epignosis, Inkling Systems, NovoEd, ExpandShare, SVI World, Verb, GoSkills, Avanoo. It helps in understanding their strategy and activities. Business strategy described for every company helps to get idea about the current trends of company. The industry intelligence study of the Microlearning Software market covers the estimation size of the market each in phrases of value (Mn/Bn USD) and volume (tons). Report involves detailed chapter on COVID 19 and its impact on this market. Additionally, it involves changing consumer behavior due to outbreak of COVID 19.

Further, report consists of Porters Five Forces and BCG matrix as well as product life cycle to help you in taking wise decisions. Additionally, this report covers the inside and out factual examination and the market elements and requests which give an entire situation of the business.

Regional Analysis for Microlearning SoftwareNorth America (United States, Canada)Europe (Germany, Spain, France, UK, Russia, and Italy)Asia-Pacific (China, Japan, India, Australia, and South Korea)Latin America (Brazil, Mexico, etc.)The Middle East and Africa (GCC and South Africa)

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Chapters Define in TOC (Table of Content) of the Report:Chapter 1: Market Overview, Drivers, Restraints and Opportunities, SegmentationOverviewChapter 2: COVID ImpactChapter 3: Market Competition by ManufacturersChapter 4: Production by RegionsChapter 5: Consumption by RegionsChapter 6: Production, By Types, Revenue and Market share by TypesChapter 7: Consumption, By Applications, Market share (%) and Growth Rate byApplicationsChapter 8: Complete profiling and analysis of ManufacturersChapter 9: Manufacturing cost analysis, Raw materials analysis, Region-wiseManufacturing expensesChapter 10: Industrial Chain, Sourcing Strategy and Downstream BuyersChapter 11: Marketing Strategy Analysis, Distributors/TradersChapter 12: Market Effect Factors AnalysisChapter 13: Market ForecastChapter 14: Microlearning Software Research Findings and Conclusion, Appendix, methodology and data source To check the complete Table of Content click here: @ https://cognitivemarketresearch.com/servicesoftware/microlearning-software-market-report#table_of_contents

The qualitative contents for geographical analysis will cover market trends in each region and country which includes highlights of the key players operating in the respective region/country, PEST analysis of each region which includes political, economic, social and technological factors influencing the growth of the market. The research report includes specific segments by Type and by Application. This study provides information about the sales and revenue during the historic and forecasted period of 2015 to 2027.

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May 2021 Global Microlearning Software Market Report 2021 Detailed Impact Analysis of COVID-19, Future Growth Companies, Opportunities and Challenges...

TikTok has announced a range of new promotions, ad tools and education sessions to mark National Small Business Week - or National Small Business Month, as TikTok is calling it - which will help SMBs make better use of the platform, and provide more opportunities for promotion via short video clips.

The main, over-arching element of TikTok's new push is a new push to help amplify SMBs via the #SupportSmallBusiness hashtag.

As explained by TikTok:

"Throughout the month of May, the TikTok community can discover and show some love for their favorite small business using #SupportSmallBusiness. Business owners can also share their experience and give us a peek into their world. From packing orders and behind-the-scenes tutorials to business advice and motivation for the tough times, we are excited to see more business owners and their supporters interact with each other on TikTok."

TikTok says that many small businesses have seen massive success through viral TikTok clips, including Artesana Soaps in Arkansas, which was able to survive the pandemic due to its TikTok presence.

Of course, not every business can simply create popular TikTok content, but through promotions like #SupportSmallBusiness and #TikTokMadeMeBuyIt, TikTok's hoping to expand those opportunities to more businesses, and improve SMB discovery through the app.

In terms of ad tools, TikTok has also announced a new partnership with Nielsen which will enable businesses to utilize Nielsen's Designated Market Area (DMA) geo-targeting for their campaigns, which facilitates more direct focus based on advanced segmentation.

"DMA geo-targeting provides businesses who want to reach customers and users in the United States with more granular location targeting options, tapping into more opportunities across enterprise, mid-market, and SMB businesses. DMA geo-targeting uses standardized geographic areas so businesses can share more relevant, interesting and impactful content with their customers in geo-targeted areas, saving them time and resources."

So it's essentially location targeting, but with the added insight from Nielsen, which enhances the geographic data, and will help improve the accuracy of TikTok's listings.

That could help improve the focus of your TikTok campaigns,and zero in on more specific markets and audience subsets, which could have specific benefits for SMBs within their local regions.

And finally, TikTok is also launching a new TikTok for Business Clubon Clubhouse, which will see the platform host a series of interviews with SMBs that have seen success on the platform.

As per TikTok:

"The conversations will take place every Friday throughout May at 11:00 am EST, and they will give small business owners across the country the chance to learn how to get started on TikTok, find their communities and thrive. The first conversation, From Main Street to Mainstreaming will feature four small business owners:Marlene Robinson of Mrs. Robinson's Tea in Kennett Square, PA,Tina Sapia of Sapia's Barber Shop in Clearwater, FL, Javier Juarez of Jay's Fresh Pressed Lemonade in Parlier, CA, and Glenn Poole of Izola's Country Cooking in Hinesville, GA. We hope you can join the conversation."

If you're looking to get a better handle on the platform, and the opportunities for your business, it may well be worth tuning into these discussions, and hearing how other brands have launched and maximized their TikTok profiles.

As TikTok continues to grow, it's also gaining more momentum from a marketing standpoint, with more businesses looking to get in on the act, and reach new audiences through short video clips. As noted, that's not necessarily easy, and it does take a level of platform knowledge and understanding to get right, but for those that are able to harness TikTok, the benefits can be significant.

With the platform looking to boost SMBs this month, it could be a good time to re-investigate your opportunities, while TikTok also has a Small Business Resource Center, which includes a range of case studies, creative tools and explainers, which can provide more understanding and insight.

You can also check out TikTok's ad library tool to get a better understanding of effective promotions.

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TikTok Launches New Promotion and Ad Tools to Help SMBs Maximize their On-Platform Efforts - Social Media Today

An analysis report published by MarketsandResearch.biz titled Global Content Creation and Social Marketing Tools Market 2021 by Company, Regions, Type and Application, Forecast to 2026 delivers an in-depth study and detailed information regarding the market size. Its a new research report to our mega database of research studies which serves an exhaustive analysis of the current market, including an overview, products segmentation, market restraints and drivers, and major geographical segments. The global Content Creation and Social Marketing Tools market estimations are given based on historical data analysis. The report presents a robust assessment of the market to understand the current trend of the market and deduces the expected market trend for the market for the forecast period from 2021 to 2026.

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The major companies covered in this report are:

Market segment by applications that take consumption growth rate and market share into consideration:

The major type of market covered:

By regions, the report captures:

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Global Content Creation and Social Marketing Tools Market 2021 Future Scope, Industry Insight, Key players, Revenue Analysis and Forecast to 2026 ...

April 30, 2021 - WASHINGTON -The U.S. Department of Agriculture (USDA) on Thursday announced $31 million in funding to advance restoration work and improve water quality in the Gulf Coast states impacted by theDeepwater Horizonoil spill. The funds will support three priority programs and related project work approved by theGulf Coast Ecosystem Restoration (RESTORE) Councilas part of a multi-year process of collaborative planning and public engagement throughout the Gulf.

USDAs Forest Service and Natural Resources Conservation Service (NRCS), along with state forestry agencies in Alabama, Florida and Mississippi will leverage the funds to restore forest health, improve coastal ecosystems and provide technical and financial assistance to private landowners.

For more than a decade, the Forest Service and NRCS have worked side-by-side with private landowners and state agencies to support Gulf recovery efforts through an all-lands approach, said Forest Service Chief Vicki Christiansen. Our continued support in these collaborative projects will help to generate lasting ecosystem improvements and ensure clean water for millions of Americans downstream.

Most of the land in the Gulf Coast is privately owned, so working lands are pivotal to restoring habitat and improving water quality, said Acting NRCS Chief Terry Cosby. Working side-by-side with farmers, ranchers and forest landowners to improve their operations enables us to take better care of our natural resources, including our coastal ecosystems.

Healthy forests improve water quality and quantity by refilling groundwater aquifers and filtering rainfall and flowing water, said Joe Fox President of the National Association of State Foresters and Arkansas State Forester. Nationwide, and in the Gulf states, forested land is primarily owned by private landowners who are most likely to manage their forests with technical and financial assistance provided by state forestry agencies. To enhance the health of the Gulf watershed, the Alabama, Florida, and Mississippi forestry agencies will use proven social marketing techniques to double their outreach to private landowners, who will in turn, implement best management practices that sustain healthy forests for decades to come.

The investment in these priority projects is part of theFunded Priorities List (FPL) #3bannounced Thursday by the RESTORE Council.

The USDA funded activities through FPL #3b include:

Background

The RESTORE Council was established in 2012 by theRESTORE Act, a federal law enacted in response to theDeepwater Horizonoil spill. The RESTORE Council consists of the governors of five Gulf Coast states (Alabama, Florida, Louisiana, Mississippi, and Texas) and the cabinet heads of six federal agencies (the U.S. Departments of Agriculture, the Army, Commerce, Homeland Security, Interior, and the U.S. Environmental Protection Agency). Additional information on the projects and programs included in FPL 3b as well as prior FPL activities can be found on theRESTORE Councils website.

USDA touches the lives of all Americans each day in so many positive ways. In the Biden-Harris Administration, USDA is transforming Americas food system with a greater focus on more resilient local and regional food production, fairer markets for all producers, ensuring access to safe, healthy and nutritious food in all communities, building new markets and streams of income for farmers and producers using climate smart food and forestry practices, making historic investments in infrastructure and clean energy capabilities in rural America, and committing to equity across the Department by removing systemic barriers and building a workforce more representative of America. To learn more, visitwww.usda.gov.Source: USDA

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USDA, RESTORE Council to Invest $31 Million for Priority Restoration Work in Gulf States Impacted by the Deepwater Horizon Oil Spill - Sierra Sun...