Mediaboss Marketing

General News of Thursday, 27 May 2021

Source: http://www.ghanaweb.com

Minister for Information, Kojo Oppong Nkrumah

The Ministry of Information has unveiled an innovative social marketing project dubbed Amplified aimed at supporting young Ghanaians embarking on selected causes.

The project will utilize the social media mileage of the Ministry, social media influencers and partner media houses to promote the works of young entrepreneurs, social causes and mentoring opportunities.

Unveiling the project in Accra on Thursday May 27, 2021, Minister for Information, Kojo Oppong Nkrumah said social media now plays an important role in the countrys digital space and leveraging it through innovative ways to help Ghanaian businesses will go a long way to helping young businessmen and women find the needed online market for their products and services.

He said: the Ministry has succeeded in growing its online audience to more than 1.2 million followers across all of its social media channels. Today, as I speak to you, the Ministry reaches more than 3 million people on a monthly basis and is the most relevant government institution in the country according to data from Facebook.

Beyond the normal routine of supporting government communication, the Ministry has programed series of social marketing activities focused on using digital media channels of the Ministry and the reach of its programme partners of bloggers and social media influencers to now support the work of young Ghanaians under the programme called Amplified, he added.

Also present at the unveiling was the Minister of Education, Dr. Yaw Adutwum, Minister of Information-designate, Fatima Abubakar, Acting Chief Executive Officer of the National Youth Authority, Nelson Owusu Ansah and other supporting staff of the Ministry of Information.

On his part, Dr. Adutwum touted the project as one of the creative and inventive ways of developing the countrys human capital. He said it is about time social media is put to good use, one that can stimulate national conversations, provide support for human centered issues and provide the necessary platforms for Ghanaian businesses to sell their products and render their service to the local and international market.

Mr. Owusu Ansah bemoaned how the youth belatedly have given room for inappropriate content to fester on social media instead of highlighting stories that uplifts and set them on the right path. He said the youth must begin to take advantage of opportunities like Amplified to do something of value for themselves and that of the communities in which they live

Link:
Information Ministry unveils social marketing project dubbed Amplified - GhanaWeb

Are you looking to maximize your branding efforts on LinkedIn?

The platform is seeing record levels of engagement, and is now up to 740 million total members, while on-platform activity is likely to ramp up throughout the year as the vaccine roll-out continues on, and more industries look to get back on track in the wake of the pandemic.

That could provide a range of new opportunities for your business - but in order to capitalize on such, maximizing brand awareness is key. And if you are looking to improve your LinkedIn standing, this new guide could help.

This week, LinkedIn has published a simple, 7-page pocket guide to effective branding on the platform, which outlines its various ad features and targeting tools to help you get your message in front of the right audience.

As you can see here, the guide provides an overview of the various LinkedIn ad options, and notes on where and how they should be used.

The guide also includes examples of the various ad placement options, and how they appear within the app.

While LinkedIn has also included notes on its advanced audience targeting tools, and how they can be used for your campaigns.

It's a simple, but handy overview of the various promotional options you have at your disposal to enhance your reach, and get your brand messaging in front of the right people in the app.

You can download the full LinkedIn Brand Building pocket guide here, and further notes on how to use the listed options in this post.

The rest is here:
LinkedIn Shares Tips on Effective Brand Marketing Approaches in New Guide - Social Media Today

Senior Social Media Manager, Global

Malone Souliers is looking for a Senior Social Media Manager to lead content creation and community management across our suite of social channels.

The ideal candidate will live and breathe social and be responsible for executing a consistent visual expression for social, building relationships and content programs with the wider marketing team.

Responsibilities

Qualification and Experience

The above tasks are intended to describe the general nature and level of work being performed by people assigned to this job description. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required to fulfill this vacancy, but are a guideline on the type of expertise needed by the Senior Social Media Manager.

Malone Souliers is a small but very fast growing Company and all personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

To apply for this role please send a copy of your CV with a covering letter.

Read the original post:
Senior Social Media Manager, Global job with Malone Souliers | 165631 - The Business of Fashion

Cheerio, Europe.

Experian-owned Tapad is exiting its European business after seven years in the market. Tapad will stop the delivery and use of its graph in the EU by August 1.

The company denies rumors that its move is a preemptive measure to avoid an investigation by the UKs Information Commissioner's Office.

Our decision to cease the use of the Tapad Graph in the EU and UK is a strategic commercial decision given these markets make up a very small portion of Tapads revenue and the greater opportunities that exist in Tapads larger market, the company told AdExchanger. It is not driven by any interactions with any regulatory body.

Even so, the European market hasnt proven hospitable for cross-device companies since the General Data Protection Regulation went into effect in May 2018.

Cross-device provider Drawbridge discontinued its EU media and advertising business in March 2018. Thus unencumbered, Drawbridge was acquired by LinkedIn a few months later.

The following year, Oracle Data Cloud shut down its AddThis business line rather than risk selling third-party audience data collected without the proper consent.

And although Tapad is adamant that its exit from Europe is purely a business decision, the fact is that its new parent company Experian acquired Tapad from Norwegian telco Telenor for $280 million late last year has been under the microscope across the pond.

After a two-year investigation by the UKs ICO into how the major credit reporting agencies, including Experian, Equifax and TransUnion, handle sensitive financial data, Experian was found wanting and issued with an enforcement notice to make substantive changes to its direct marketing services line or face a fine under GDPR.

The investigation, which followed complaints by privacy advocacy groups, also dinged Equifax and TransUnion. Both were able to avoid further action by making voluntary changes based on recommendations from the ICO.

The complaints that triggered the ICOs investigation, which were filed by watchdog group Privacy International in November 2018, also called out a handful of other data and ad tech companies by name, including Acxiom, Criteo, Quantcast and Tapad.

One of the key arguments in those complaints is that the data ecosystem is so complex that theres no way a layman could understand how his data is being sourced or where and how its being used.

The Tapad Graph includes digital IDs that are clustered at the individual and/or household level. The graph is built on customer-provided identifiers as a baseline that Tapad uses to connect those IDs to other associated IDs across multiple digital device types.

A brand or agency that has a file of first- or third-party cookies, for example, could use Tapads graph to associate them with mobile devices, CTVs and other cookies for a cross-device customer view.

Data is Tapads main business these days.

In January 2018, Tapad offloaded its media business to social marketing tech firm Brand Networks so as to remove the conflict of interest that exists for any technology company attending to sell both media and services.

Tapad first entered the European market in the summer of 2014 when it opened offices in London and Frankfurt.

See the article here:
Tapad Is Shutting Down Its Business In Europe - AdExchanger

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