Mediaboss Marketing

Words by Will Brewster

Whether youre looking for a casual job to keep the lights on between gigs or youre on the hunt for a major career change, the music industrys a tough place to crack into.

To help out, weve sifted through Seek and leeched LinkedIn to compile all the best music jobs going in Australia this week, spotlighting the best new jobs from FBi Radio, Moodagent, Port Mac Guitars, RISING, Nura and Secret Sounds.

To discover more jobopportunities, head on over to Industry News.

Sydneys premier community radio station is on the hunt for a new leader to take over the role of Music Director. Based in Alexandria, the successful candidate will assumer responsibility for the sound of FBis airwaves and help spread their influence across new media platforms.

Skills /Experience Required:

Tasks / Responsibilities Include:

Findout more about this gig and apply via LinkedIn today.

With a fast-growing national presence and a unique AI-based listening system, Moodagent might just be the next biggest thing in music streaming. Theyre looking for a clever candidate with a background in music programming or journalism to join their ranks as Music Data Editor and drive digital operations.

Skills /Experience Required:

Tasks /Responsibilities Include:

Find out more and apply through Seek.

More enthused by social media and marketing than you are data? Never fear Moodagent have another position on offer that you might fancy. This ones all about making sure the platform is widely represented across Australian and New Zealand newsfeeds, and could just be a pivotal role in the story of this young company.

Skills / Experience Required:

Tasks /Responsibilities Include:

For more details, head on over to Seek today.

Port Macquarie Guitars are currently hiring for a support role to assist with their endless stream of customers. This remote role will allow you to work with one of the countrys best guitar stores anywhere in Australia how good!

Skills /Experience Required:

Tasks /ResponsibilitiesInclude:

Apply ASAP head to Seek forall the details.

Set to go down from May 26 through to June 6 this year, RISING marks the revival of Melbournes Uber-popular White Night Festival. Theyre on the hunt for an industry-savvy candidate to join their ranks as Artist and Sector Liaison in the lead up to the hotly anticipated event.

If youve got between three and five years of industry experience in artistic liaison or sector development and know how to communicate efficiently, head on over this way to apply!

The team behind the worlds first automatic-learning headphones, Nura are looking for a keen marketing graduate to join their team and compete an internship specialising in digital marketing. Ideally, youll have a working knowledge of social media and digital services, as well as a passion for music and tech.

Tasks /Responsibilities Include:

Head to Seek to get your application in today.

One of Australias largest music groups, Secret Sounds are the team behind major brand partnerships for the likes of Falls Festival, Splendour In The Grass, Spin Off and more. Theyre on the hunt for an experienced account manager to join their Sydney crew and solidify those partnerships even further as festivals return to Australia this year.

Skills / Experience Required:

Tasks /ResponsibilitiesInclude:

Find out more and apply via The Music Network.

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The rest is here:
Mixdown's top jobs in the Australian music industry (this week) - Mixdown

Global Social Media Management Tools Market 2020 by Company, Regions, Type and Application, Forecast to 2025 aims to hint at the current trend and valuable data of market with the aid of fragmenting the market into different segments. The report offers an extensive analysis that involves several aspects of market size, market share, category market growths, application, product approvals, product launches, geographic enlargements, imperative market growth analysis. The report focuses on aims to assist the reader to perceive a comprehension of the value chain analysis, regional topography along with statistics, diagrams, and charts explaining the differing interesting framework of the global Social Media Management Tools industry landscape. In the beginning, the report establishes the basis of the markets: definitions, categorizations, market rundown, product particulars, producing procedures, cost structures, and raw materials.

The report comprises a broad overview of the major retailers operating in the target market. The research forecasts the market development in the established year and prediction time frame from 2020 to 2025. The report encompasses key factors related to market share detained by each region along with development chances expected major geographies. The global Social Media Management Tools market division by product, type, application, and areas has been explained. Comprehensive particulars on market opportunities, restrictions, and probabilities are provided further in this report. The report also helps companies in marketing for tasks like identifying their prospective customers, building relationships with them.

NOTE: Our analysts monitoring the situation across the globe explains that the market will generate remunerative prospects for producers post COVID-19 crisis. The report aims to provide an additional illustration of the latest scenario, economic slowdown, and COVID-19 impact on the overall industry.

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The study exhaustively scrutinizes the aggressive scene of the global Social Media Management Tools market with principal concentration on the key organizations involving: AgoraPulse, NetBase, Falcon.io, Buffer, Meltwater, eclincher, Reputation.com, Later, Hootsuite, PromoRepublic, Sprinklr, Tailwind, Salesforce, Zoho, Sprout, Socialbakers, Searchmetrics, Traject Social, Statusbrew, Sendible

Research Technique:

This report is prepared by mining various secondary sources including magazines, encyclopedia, directories, company annual reports, industry association publications, articles, trade websites, and databases have been referred to identify and collect information useful for this study of Social Media Management Tools market. The primary sources such as interview of experts from related industries and suppliers are obtained and verified critical information as well as to assess the prospects

Based on product types, the market has been segmented into: , Cloud Based, On-Premises

Based on end-users/application, the market has been segmented into: , SMEs, Large Enterprises

For each region, market size and end users are analyzed as well as segment markets by types, applications, and companies. The global version of market analysis is provided for major regions as follows: North America (United States, Canada and Mexico), Europe (Germany, France, UK, Russia and Italy), Asia-Pacific (China, Japan, Korea, India and Southeast Asia), South America (Brazil, Argentina, etc.), Middle East & Africa (Saudi Arabia, Egypt, Nigeria and South Africa)

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Read the original:
Global Social Media Management Tools Market 2020 Trending Technologies, Developments, Key Players and Forecast to 2025 Cabell Standard - Cabell...

Mar 18, 2021

by Guest contributor

Knowledge@Wharton staff

Presented here for discussion is a summary ofa current article published withpermission from Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania.

A new study from Wharton marketing professor Jonah Berger and Daniel McDuff of Microsoft Research finds that positive emotions result in more sharing, but so do feelings of disgust.

The study evaluated the emotional triggers that make people want to share advertising content. Thousands of participants in five countries were asked to watch a random set of commercials on their home computers while their webcams recorded their facial expressions.

Self-reports are often inaccurate, Prof. Bergershared with Knowledge@Wharton. People dont always have a good sense of what they are feeling, and even if they give you an answer, its not always correct. Further, people sometimes bias their responses based on what they think you want to hear.

The study, not unsurprisingly, found that people share things that make them feel good and avoid sharing things that make them feel bad. Some negative emotions, however, like sadness or confusion, decreased sharing, while others, like disgust, increased it.

Consistent with otherresearch weve conducted, this highlights that rather than just being about feeling good or bad, sharing is also about the physiological arousal associated with different emotions. Emotions that fire us up to take action, like anger and anxiety (and in this case, disgust) boost sharing, while emotions that power us down (like sadness), decrease sharing, Prof. Bergersaid.

For marketers, one implication is that making people feel good isnt enough to make them share. He said, You have to fire them up. Make them feel excited, inspired, or surprised.

Prof. Bergeradded, Second, you dont have to shy away from negative emotions. Because they fire people up, anger, anxiety or even disgust can be leveraged to encourage word of mouth.

The paper further found some of the emotions that boost sharing dont necessarily lead to increased sales. Prof. Bergerstated, An ad that shows something gross might boost sharing, but it might reduce the chance people buy the product.

DISCUSSION QUESTIONS: Whats the mystery behind why some ads are shared broadly across social media platforms and others arent? What advice would you have for retailers or brands seeking to create ads that go viral?

"There are loads of tips to make something more shareable, but going viral is more like capturing lightning in a bottle. But it does begin with triggering an emotion."

"Shock, awe, surprise! Whatever is newsworthy in the larger press is newsworthy among friends, too"

"Ads that evoke strong emotions, positive or negative, trigger responses from consumers."

Continued here:
What makes some ads more shareable than others? RetailWire - RetailWire

Twitter is out and Instagram is in, at least for advertising. That is a key takeaway fromSocialInsider's 2021 social networking benchmarks. According to their latest dataTwitter posts are netting brands an engagement rate of about 0.07% while ads onimage-heavy site Instagram is netting engagement rates of about 1.16%, an increase of6% from 2019 through 2020, and Facebook is bringing in an engagement rate of about0.27%.

Researchers studied more than 22 million posts on the various social networks to cometo their findings, but it isn't just where brands post. In social it's all about what brandspost, and in 2020 those posts needed to be more about products.

Spurred by ongoing protests about racial injustice and political polarization, postsacross all the social networks that dealt with politics saw higher engagement rates thanthose that didn't refer to social issues. Breaking this trend down by platform:

Instagram posts that were politically motivated saw engagement rates increaseto 2.9%, up nearly 2% over 2019Political Facebook posts saw engagement rates increase to 0.90%Twitter posts dealing with politics or social issues had engagement rates of0.47%

One other thing to remember about social media posts, whether straight-up advertisingor joining in a cause: it's all about image. Not just the brand image, but according toSocialInsider, posts in all three major social networks that were image based receivedhigher engagement rates than posts that were script based.

This will come as no surprise to those familiar with Instagram, which is photo/imagebased; about 84% of brands using Instagram are primarily posting images. About three-quarters (75.14%) of brands on Facebook are focused on image-based posts, andabout half of brands on Twitter are posting images

Moredata from SocialInsider's 2021 benchmarks can be accessed here.

Tags: Facebook advertising, Facebook trends, Instagram advertising, Instagram trends, social marketing, social marketing trends, social network trends, SocialInsider

See original here:
Breaking down Social: Ads on IG more engaging that other social networks - Social Marketing - BizReport

NEW PROVIDENCE, NJ - Online audiences are growing exponentially, but many businesses wonder how they can effectively and affordably access this universe, and when they do, how can they attract a potential customer that is interested in and local to their place of business? The answer is content marketing on a local news site combined with social media lift.

Here at TAPinto, each site is locally focused, which attracts a local audience to your business. 40 percent of TAPintos established readership reports that they buy products or services they see marketed on TAPinto. Meanwhile, aligning your businesss brand with TAPintos well-regarded reputation further enhances your business in the community.

Through TAPintos do-it-yourself marketing platform, businesses and organizations can reach local audiences in a multitude of ways, including press releases/announcements, events, classified ads and real estate listings. The best part is...each piece of content can be upgraded to include a paid partnership post on our local TAPinto Facebook pages, enabling the business to reach deep into our local audience.

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Facebook defines a paid partnership as a creator or publisher's content that features or is influenced by a business partner for an exchange of value.

The benefit of joining in a paid partnership with any brand is visibility of your brand. Your established audience already knows the value of your product or service and believes in it enough to be a follower. While their word of mouth will generate some new leads, content marketing combined with a paid partnership will share your brands value beyond your current customers.

Your brand will be able to reach a wider audience in your local area by leveraging the established audience of your local news sites followers. Together, your brand will reach well beyond your current customer base.

For more information on marketing opportunities, please click here.

Read more:
Content Marketing and Social Media Can Lift Your Business to New Heights - TAPinto.net