Mediaboss Marketing

It still feels too early to be planning for the holiday shopping rush, but according to Snapchat, it most definitely is not, which is why this week, it's launched its new holiday resource hub for marketers, providing insight into key trends and behaviors that businesses need to note within their planning.

The main element of Snap's new holiday hub is an 8-page guide to key trends, which documents largely the same data as presented in the above video clip.

As Snap notes, the key impetus of the early publication of the guide is to help businesses get to planning, with Snap advising that marketers should look to launch their holiday campaigns in October, when interest begins to rise.

The 'Get the Gift of Results' guide also includes key trend insights, tips, and usage notes around Snapchatter engagement leading into the holidays, and pointers on its ad products.

It also includes more specific notes related to Snapchat's evolving AR tools and features, and how they can fit into your approach.

If you're looking to reach younger audiences, then Snapchat should definitely be on your radar, and its evolving ad tools provide increased capacity for reach and engagement, which could play a key role in maximizing your holiday marketing push.

Which is another reason why it could be good to start planning now - if you were thinking of implementing an AR campaign, for example, you may need a fair lead time to get the plan in place, test the feature, etc.

Either way, there are some valuable notes and pointers here, with two different versions of the guide available to provide insights to marketers in various regions.

You can access Snapchat's new holiday resource hub here.

Read more from the original source:
Snapchat Launches New Holiday Season Guide and Resource Hub to Assist With Campaign Planning - Social Media Today

In a short span of time, Dubai-based digital marketer and the founder of The Bridge Technology Ayman Kaddoura has garnered a lot of attention with his marketing vision and knack for customer service. He has made a mark for himself with fame and success in the industry of social marketing and project development. Even though he is quite young in the industry in comparison to his contemporaries in the enterprise, he doesnt let his age define his learning abilities and his passion for the field.

Today almost everybody has been bitten by the bug of digital marketing but the problem is nobody knows what is the correct path to start. This is the reason why Ayman took it upon himself to share the knowledge that he has acquired in the industry with his peers as well as followers. His social media platforms likeLinkedIn,Instagram,Twitter,Facebook,Youtubeare truly the gold mines in digital marketing.

While it is hard, to sum up, all the knowledge he has gained in a short duration of time, there are certain things that he believes every new age marketer should follow in the industry.

According toAyman Kaddoura, the most important thing is that your brand should have a visual element that makes it unique and helps you to stand out from your competition. If you see around, marketing, be digital or non-digital, is all about what the consumer can remember about you. Having a unique draw is the best thing that can happen to your brand as when you are working on Facebook promotions or any other social media platform, your impression should be unforgettable.

The young marketer feels that when people think of digital marketing, they tend to focus on the conversion rates and financial aspects of it, which is certainly important but so is branding. The engagement you acquire with your post is also crucial to sustain your brand and provide you with a lasting impression.

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Marketing Guru Ayman Kaddoura Reveals The Biggest Tip He Swears By As A Digital Marketer - Inventiva

Path Solutions has announced a partnership with Hootsuite Enterprise, the social media management tool which provides tailored solutions to deliver real results through social media. The new partnership seeks to empower banks and financial institutions to execute business strategies for the social media era.

Todays banks are turning to social marketing, social selling, and social customer service as a powerful and effective strategy for achieving business goals, said Olivier Cohen, Regional Manager, The Middle East, at Hootsuite. Hootsuite and Path Solutions are thrilled to launch a new partnership to accelerate the financial services move to digital. With over 18 million users globally, Hootsuite has tailored its digital expertise to the financial industry with a solution designed specifically for banks.

As the worlds most widely used social relationship platform, it enables global businesses to scale social media activities across multiple teams, departments, and business units. The new partnership enables Path Solutions to sell additional Hootsuite solutions and integrations, including Talkwalker, Hootsuite Impact, Amplify by Hootsuite, Sparkcentral by Hootsuite, ZeroFOX, and Review-trackers.

With most financial institutions now using social media to connect with customers and better understand their experience, forward-thinking banks are driving employee engagement and embedding social into existing operations through social marketing, social selling and social customer service. This improves their customer relationships, services and efficiency.

Based on Hootsuites solutions, Path Solutions will empower digital teams from the banking sector to build brand awareness, delight customers, engage with communities, and drive real business value whilst remaining compliant, added Cohen.

Were glad to expand our partners ecosystem with the addition of Hootsuite, a leader in social management, commented Mohammed Kateeb, the Group Chairman & CEO of Path Solutions. Hootsuites adaptable ecosystem and global platform are perfectly suited to our clients social innovation and digitalization strategies. This partnership will enable better utilization of their social content, with a particular focus on social marketing, social selling, customer support and internal collaboration, to strategically engage with customers and drive more revenue.

The social media management tool inspires banks and financial institutions to create deeper relationships with customers and draw meaningful insights from social media data. The social relationship platform serves as a sophisticated integration tool for all stakeholders to execute an effective and compliant social media strategy.

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Path Solutions partnered with Hootsuite to empower banks in the social media era - IBS Intelligence

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For buyers, BizVibe helps companies quickly discover and shortlist suppliers, compare companies, create customized alerts for supplier news, and send RFI/RFPs from pre-built templates. For sales teams, Bizvibe allows users to efficiently build prospects lists, track and evaluate companies, and integrate their CRM.

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About BizVibeBizVibe has been conceptualized and built by a team based out of Toronto, Bangalore, and London. We are a branch of Infiniti Research and have dedicated units in all three locations. BizVibe helps buyers find the most relevant suppliers from around the world and help sellers target prospects who need their products and/or services. For more information, please visit http://www.bizvibe.com and start for free today.

ContactBizVibeJesse MaidaEmail: [emailprotected]+1 855-897-5880Website: https://www.bizvibe.com/

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Social Media Marketing to Have Strong Impact on Event Promoter Businesses | Discover Company Insights on BizVibe - PRNewswire

Music is a key part of the TikTok experience, with many of the platform's viral trends coming in response to songs and audio clips, which users then remix, re-purpose and reimagine in their own creative ways.

And according to TikTok's latest research report,audio is also a key component of brand promotions, with TikTok users being more receptive to sound elements within ads than they are on other platforms.

As explained by TikTok:

"We knew that the fundamental nature of audio on TikTok was helping to drive our record-high engagement rates. But we wanted to understand why. So we partnered with Kantar to learn more about the impact of sound on digital advertising."

Among the key findings, the research shows that:

In the past, best practice advice has often highlighted the importance of including captions and other sound-off tools in your video clips, in order to maximize appeal among consumers in different environments. But on TikTok, that's less of a concern, with the opposite generally being true.

Which is a key element to note- in fact,according to the study people experience sound on TikTok as fun" at a 66%higher rate than they do on other platforms.

As per TikTok:

"[Sound is]the anti-scroll, and it helps your messages not only be heard but be felt by your audiences."

In order to capitalize on this, TikTok advises that brands should look to:

TikTok also notes that brands can use its free Commercial Music Library, which provides access to "hundreds of thousands of pieces of licensed music and sounds to use on TikTok".

There are some good points here, and some interesting stats - and while, again, music usage is limited for brands, it's clearly worth considering your audio elements in your promotions in the app.

You can check out TikTok's full 'Power of Sound' report here.

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TikTok Shares New Insights into the Importance of Sound for Marketing Promotions on the Platform - Social Media Today