Mediaboss Marketing

Pinterest is launching a new promotional campaign in which it looks to further distance itself from its social network roots, by framing Pinterest as a more positive space, free of the judgment and criticism that comes with those other apps.

As you can see in this example, the new campaign (annoyingly titled Dont Dont Yourself) looks to highlight the inner saboteurs that hold us back, with Pinterest being the antidote to doubt.

Though why Pinterest would be any different to other social platforms in this respect isnt really established - outside of Pinterest saying so.

As explained by Pinterest:

Developed in partnership with award-winning UK creative studio, Uncommon Creative Studio, the campaign introduces Pinterest as the inspiring anti-dont where people go to do.

I really dislike weak puns like this. I dont know who, in what board room, came up with that anti-dont wording, but if you were ever doubting your own campaign creative, take heart in the fact that this is the best that Pinterest, a multi-million dollar company, could come up with.

Dopey terms aside, the campaign is interesting, and it does help to frame Pinterest as a more creative, experimental space.

But again, Im not sure how well that will translate to actual usage.

As noted, Pinterest been trying to distance itself from the social network tag for years, preferring instead to call itself a catalog of ideas or similar. And it is less of a social media platform than those other apps, with the focus more on the content itself, and on products specifically, as opposed to interpersonal engagement and community.

Really, Pinterest is a UI-fueled digital store, showcasing the latest in innovative, creative products, from retailers small and large. That diversity of listings is what makes the app valuable, but whether that makes it a more open space for freedom of expression, Im not sure.

The new campaign will run across TV, cinema and streaming in the US, UK and Germany, while Pinterest is also running a related tie-in for World Mental Health Day (October 10th), with a live, interactive installation in New York, that takes on one of those inner saboteurs.More info to come on that.

More here:
Pinterest Launches New Campaign to Highlight Freedom of Expression in the App - Social Media Today

A series of Family Health Day Camps at the Department of Health, Sindh facilities were conducted in 6 districts of Karachi division and Hyderabad district to mark the launch of 'The Challenge Initiative' in Sindh

HYDERABAD, (UrduPoint / Pakistan Point News - 17th Sep, 2022 ) :A series of Family Health Day Camps at the Department of Health, Sindh facilities were conducted in 6 districts of Karachi division and Hyderabad district to mark the launch of 'The Challenge Initiative' in Sindh.

The ceremony was chaired by Technical Advisor and focal person FP2030 Dr. Talib Lashari, and attended by District Health Officers (DHOs) of South, West, Korangi, and officials of DoH, PPHI, and development partners.

'This is a landmark day as it witnessed a step forward to achieve our FP2030 targets' said Dr. Talib Lashari while addressing the launch ceremony in Karachi.

Theme of the launch was "Family Planning and Reproductive Health (FPRH) in the Era of Climate Change" highlighting the recent devastation due to floods in Pakistan.

TCI program is to be implemented by the Department of Health, and Population Welfare Department, coordinated by CIP, in collaboration with Greenstar Social Marketing the local hub of TCI in peri-urban areas/ slums of Karachi and Hyderabad.

The event's proceedings started with prayers for the flood victims, which were followed by a presentation describing the key components of the initiative.

Dr. Talib reiterated the commitment of the Sindh government to provide reproductive health initiatives along with health care for all, under the direction of Health Minister Dr. Azra Fazal Pechuho.

CEO of Greenstar Social Marketing Dr Syed Aziz-u Rab, Senior Country Advisor for FP/MNCH to the Bill and Melinda Gates Foundation Dr. Yasmeen Qazi, and Manger Family Planning at Bayer Pakistan Amir Majeed also spoke at the gathering and accentuated FPRH and maternal health during these challenging times in Pakistan, particularly in Sindh.

The program is being implemented across Sindh, Punjab and Islamabad Capital Territory.

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Family Health Day Camps Held To Mark The Launch Of The Challenge Initiative In Sindh - UrduPoint News

Islander Lee has co-authored 13 books with Philip Kotler.

About 45 years ago, Mercer Island resident Nancy Lee informed her parents that she would aim to contribute to a better world through her future work in the marketing realm.

While engaged in her graduate school studies at the University of Puget Sound, Lee read a book by author Philip Kotler that piqued her interest on how marketing can make an impact on individuals and society as a whole.

More than a decade after earning her master of business administration degree and working a pair of marketing jobs Lee was figuratively struck by the lightning bolt of social marketing, and it changed her life.

The scenario came about after Lee now employed as marketing director at Seattle Childrens Hospital was involved in a successful campaign to increase life vest usage amongst kids. After research showed that usage had risen by 25% through their campaign, Lee said, I took a deep breath and asked myself, What kind of marketing is this? She delved into Kotlers latest book at that time and was introduced to his writing about social marketing.

At that point, Lee knew what path to traverse: I want to do marketing that sells behaviors. Behaviors that are good for the individual as well as society. Thats why we call it behavior change for social good.

For the last three decades, Lee has led her own company, Social Marketing Services, Inc., taught social marketing at the University of Washington, worked as a strategic advisor for C+C and co-authored 13 social marketing books with Kotler. Their latest book, which was released in July, is titled Social Marketing Success: 100 Case Studies from Around the Globe.

Nancy Lee has been a joy to work with on all our co-authored books. Nancy is a superb scholar, researcher and writer. I feel blessed with having met Nancy Lee, Kotler said.

MERCER ISLAND CASES

Of the 100 summarized worldwide stories and their respective successful social marketing campaigns that focus on improving public health, preventing injuries, protecting the environment, engaging communities, supporting education and enhancing financial well-being, a pair of the cases involve the city of Mercer Island.

In the environmental realm, the city launched a program in October of 2014 to increase residential solar power installations with a major focus on peer to peer promotion, according to the book. It was a successful program, which resulted in 331 kilowatts of new power-generation capacity, that exceeded the citys goals and continues today. The Solarize Mercer Island program was funded by state grants, utility sponsorships and more.

Regarding decreasing home burglaries, Lee worked with the Mercer Island Police Department in developing the Lock It or Lose It campaign. The city launched this program in 2013 after learning from more than five years of data that 41% of the Islands home burglaries occurred through unlocked doors or windows. As a reminder for residents to lock up, the city mailed door hangers emblazoned with the message, Lock your doors whenever you leave home! along with additional information to 5,000 households. In a follow-up survey, 42% of the residents noted that they placed the item on their doors.

Lee, who also worked with the state on its Click It or Ticket seat belt safety awareness campaign, said that the cases in the book are meant to be instructional and inspirational.

My purpose is to get it in orbit. This is to help institutionalize social marketing, like bookkeeping, like any other kind of profession, she said.

Lee and Kotlers book is available at https://tinyurl.com/5fbtkr26.

Read the original here:
Contributing to a better world through social marketing - Mercer Island Reporter

LinkedIns looking to add a new option to help manage your platform presence, with a native, in-stream scheduling option currently in the works at LinkedIn HQ.

As you can see in this example, shared by app researcher Nima Owji, LinkedIns working on a new scheduling option that would be built into the post composer flow, with a new clock icon added to the bottom right of the window.

Which could be a handy addition though you can, of course, already schedule LinkedIn posts in most third-party social media management apps.

But native scheduling can be a little more reliable, particularly in terms of how your post will look when it goes live. Most scheduling tools now include built-in preview elements to help on this front, but integrated tools provide more definitive guidance, while also facilitating more post types and tools.

We asked LinkedIn about the scheduler test and it gave us this statement:

We're working to bring native post scheduling to members and pages soon. Stay tuned for updates on future rollout plans.

So not a lot to go on just yet, but LinkedIn is indeed developing this option, which could become another consideration in your LinkedIn marketing strategy.

And with the platform continuing to see record levels of engagement, it may well be worth paying more attention to the engagement opportunities in the app.

More here:
LinkedIn's Working on a Native Post Scheduling Option - Social Media Today

LinkedIn is looking to help members maximize their employment opportunities, but highlighting the most in-demand skills right now, as listed in LinkedIn job ads, while its also launching a new overview of job postings within your network to help connect you to opportunities among the people and businesses that you know.

First off, on in-demand skills as part of its broader effort to integrate more career education, and connect members to opportunity, LinkedIn has shared new research into rising skills noted in LinkedIn job ads.

As explained by LinkedIn:

We compared the top skills professionals had in 2015 with those for the same jobs today and identified the skills that rose to the top - the top skills in demand today.

LinkedIn has narrowed this down to the top 20 skills in-demand, which were featured in more than three-quarters of jobs posted globally in the app over the last three months.

Those skills - and their related LinkedIn Learning courses - are:

As you can see, various digital marketing and related skills make the list, which means that you should subscribe to Social Media Today to ensure that you stay on top of the latest shifts and changes in the industry.

Self-promotion aside, there are some interesting trends of note here, which may help you maximize your career opportunities, by focusing on the most in-demand skills and capabilities, and building out your skillset.

In addition to this new overview, LinkedIn is also hosting a series of virtual events where members will be able to engage with LinkedIn Learning instructors and hear more about how skills for jobs are evolving, along with tips on how they can lean into these trends.

The virtual events will be heldfrom September 12th to 16th you can find out more here.

Finally, LinkedIns also adding a new Whos Hiring in Your Network overview, which will help users stay across potential career opportunities among those they know.

Keeping in touch with your network is crucial, and many are increasingly turning to their online communities for help. More than one third of job seeking LinkedIn members in the US said they reached out to someone in their network to discuss their career plans. But it can be challenging to know whos hiring or where to start.

The new Whos Hiring in Your Network element addresses this, with a dedicated space in the Jobs tab that will showcase opportunities among your peers.

Youll also be notified of relevant jobs when people in your first or second degree network are hiring, and you can also see members of the hiring team in job descriptions, making it easy for you to reach out directly and apply early.

That could be a great way to stay on top of new openings and opportunities, and help you maximize the value of your LinkedIn network.

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LinkedIn Shares New Data on the Most In-Demand Skills, New Notifications of Opportunities in Your Network - Social Media Today