Mediaboss Marketing

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The COVID-19 pandemic hit our global economic landscape like a meteor, cratering many businesses and causing disruptions in previously-steady revenue streams. Marketing teams endured seismic shifts in especially painful ways: tighter budgets, downsizing, doing more with less. But even as they took a sizable hit, marketers still had to do their jobs, meet or exceed company goals, and rock the social media scene.

Social media has evolved beyond what was once a nice to have. Its become a must-have, particularly for brands that want to break through the chatter. As a July 2020 DataReportal snapshot revealed, more than half the worlds population uses social media. Nearly 400 million eyes are glued to YouTube, Facebook, Instagram and other social sites, according to Pew Research.

How can you make sure your company stays front and center on social media while keeping frugality in mind? One answer is to revitalize your tech stack, pronto. The right social media tools offer unprecedented levels of automation and analysis without requiring any human intervention. However, knowing which tool to try (or eventually buy) can be tricky. If youre unsure how to effectively build buzz without burning out your team, take a closer look at these four categories of social media tools. They can help attract high-value prospects and fill your pipeline in a way that wont strain human or financial resources.

How do you convince company decision-makers that social media works and is worth an investment? Setting up a Facebook business page or YouTube channel isnt a challenge for most businesses. The problem comes with trying to consistently populate those platforms with new, relevant content while juggling your more-pressing demands. Over time, a neglected and outdated business page will fail to gain traction. Worse, untended content can do more harm than good as inaccurate information negatively shapes the perceptions of those who are giving your company a sincere look.

Clay McDaniel, CEO of social media tool providerRipl, agrees that pushing out content once every blue moon is common but problematic. His recommendation? Whip out batches of professional-looking posts ahead of time, set them for timed release on your platforms, and move on.

As McDaniel explained, Social media management tools allow you to schedule your posts to automatically publish to your feeds at selected times. You can schedule a whole weeks worth of posts and updates whenever you have a few minutes to spare.

Your company will still need to commit staff time to a social media production calendar that includes when and where new content will be posted. Nonetheless, being able to program everything into one portal will save tons of time and face.

Related Article: Social Media Trends to Consider in Your 2021 Marketing Strategy

Social media trends can change on a minute-by-minute basis. Depending on the size of the accompanying avalanche, it can quickly become impossible to manually keep up with where your business falls in the mix. For example, a positive brand mention might go unnoticed for days, weeks or even months. You might miss it altogether.

Responding quickly to anything pertaining to your company online is a highly-prized social media asset as it keeps message control in your court. Being on top of brand mentions can also help reduce confusion, improve customer experiences, and position you in a favorable light.

Many companies cant afford to dedicate one of their marketing staff members to monitor online mentions across multiple platforms. These companies typically opt for tools such as Buzzsumo as an automated means of keeping up with trending names and phrases.

Writing on behalf of the Sprout Social platform, Brent Barnhart offers several data-driven takeaways from a 2020 survey on expectations of social media users. Simply offering support via social isnt enough anymore: brands need to mind their speed when it comes to responding to customers, wrote Barnhart. The need to respond to social queries is a no-brainer. Nobody wants to purposely ignore their customers.

Evaluate different providers to see which social listening solutions and add-ons might prove best for your needs. Packages can include anything from the ability to gather and analyze data to mapping the spread and impact of trends. Do your research, then take something for a test drive. You can always switch to an alternative if you don't get the results you want. But you wont be nearly as likely to miss a shoutout.

Related Article: For Marketing Success, It's Important to Zig When Others Zag

Unfortunately, online crime didnt take a hiatus during the pandemic. Its an ever-growing concern, and having your brand hacked can be devastating and expensive. Data collected by McAfee suggests nearly a quarter of social media users have been hacked. For individuals, being hacked is embarrassing and confusing. For a company like yours, it could result in days or weeks of serious damage control. Just ask HBO or the United States Central Command. Their accounts were recently taken over by cyber criminals.

Cybercriminals are well aware that the pandemic caused a shift in how we do business. The increase in online shopping, touchless transactions, and a multitude of new players entering into online sales have provided a smokescreen of sorts for cybercrime. According to noted cybersecurity expert Prof. Nicholas Davis, "[Criminals] are using interest and attention to an issue as a way to get clicks and take advantage of changed behavior."

Rather than joining the ranks of those whove been compelled to deal with hacking, opt to put security measures and robust password-protection protocols in place. It doesnt cost a fortune to ensure that you dont wake up to confused or angry social followers. You are more likely to save money by protecting yourself against a ransomware attack.

Related Article: What the SolarWinds Hack Tells Us About the State of Cybersecurity

Facebook and Instagram both offer basic analytics programs tied to your business page. However, you may want to take a deeper dive into the value and engagement of your posts. If so, consider looking into tech options that offer comprehensive analytics reports.

What types of analytics are considered important to capture and review? Likes and Shares top the list, as do the number of comments a post receives. Youll also want to look for impressions and reach to get some sense of how your message is spreading. You may also want to check click-throughs to landing pages and sales conversions. Even your internal response rate to comments and tags can be helpful to evaluate if youre actively improving client experience.

One caveat: its not effective to chase down every data point. Its far too easy to get yourself off in the weeds. Still, the more data you have at your fingertips, the farther you can drill down. The right tools can make this process surprisingly efficient and fast, fetching real-time information without eating up your time.

Mastering social media as a business marketer takes time, patience, and a bit of trial and error. Investing in solid tech tools can dramatically shorten your learning curve without requiring that you add staff. The main thing is that youll be able to engage with high-value audiences in a substantial way, no matter the size of your team.

Currently serving as a communications director for Oracle, Steve Olenski is a true unicorn in that he has the unique ability to combine real-world marketing experience with a highly impressive journalistic background. A regular contributor to Forbes for 10 years, his work has also appeared in other leading publications including Ad Age, Adweek, Business Insider, Huffington Post, Marketing Land, MarTech Today, ESPN among many others.

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Does Your Marketing Team Use These Social Media Tools? - CMSWire

If youve ever needed a 10,000-foot view on how the Big Three social media platforms (Facebook, Instagram, and Twitter) are working for marketers since January 2020, look no further.

Read on for the most interesting stats, by industry, then read the full report here:

Higher education: Maybe alumni loyalty is the ultimate brand loyaltyhigher ed accounts had the top Instagram and Twitter engagement rates across industries, with rates 3x the median on Instagram and 2x the median on Twitter.

Sports teams and influencers: Sports teams, which posted frequently, and influencers, who posted infrequently, had the most consistently engaging Facebook posts this year.

Alcohol: The drank industry saw nearly 10x more engagement on Instagram marketing efforts than on Facebook, despite consistent posting on both platforms.

Bottom line: No matter your industry, theres no universal posting frequency that works for all brands.

Link:
How Brands from 14 Industries Performed On Social Media Last Year - Morning Brew

There were 14 action items on the agenda for Easterns Council on Academic Affairs for their meeting Thursday afternoon.

The first proposal was a revision for a course in the career and technical education department. The revision is for CTE 3405 Methods of Teaching Business Ed and would combine CTE 3400 with CTE 3405. It was approved by the council.

The next item was the removal of the Adult Education Minor from the catalog. The removal is required because Eastern no longer offers the Adult and Community Education Major and no students are currently pursuing the minor. The proposal was approved by CAA.

Next on the agenda was a proposed revision to the electrical engineering program, which read:

The Electrical Engineering program would like to add PHY 1100, Logic Design, to the list of courses required for the major.

This addition was aimed to introduce students to key concepts in their freshman year instead of sophomore year. It was approved.

The following item, a revision to the geography major and two related minors, was withdrawn. It will be split into separate proposals and be added to the agenda next week.

The first new course proposal of the meeting was the next item on the agenda. It was ECN 3520 Economics of Crime and it was approved by the council.

The rational for the proposal stated:

The economics of crime provides a different perspective on the reasons for crime and the effects of policies that differ from other social and behavioral sciences.

The following proposal, a new course in the geography department, was postponed until next weeks meeting to be heard alongside the other geography proposals that were withdrawn.

Two proposals for the communication studies program, one being a new course and the other being a proposal to alter the program to implement the course. Both were approved.

The course is CMN 4680 Capstone in CMN Studies.

A capstone class is common in many majors and can provide a cohesive culminating experience for students, the rationale for the proposal read.

The six remaining proposals in the meeting were all for the nutrition and dietetics departments.

The first was a new course, NTR 2190 Honors Personal Nutrition. This course will provide an honors alternative to similar courses.

The second is also a new course, NTR 2600 Research Methods, that will be an introductory course into research methodology.

The next is a revision to NTR 2750 Nutrition Assessment and Counseling that will make the material covered in the course more extensive.

Another new course, NTR 4754 Social Marketing for Nutrition, was the next item. This course is designed to provide students with a foundation of social marketing and media strategy as applied to nutrition education and research, according to the proposals rationale.

The next proposal was a revision to the NTR major to implement the new and revised courses and the final proposal was a similar change to the minor to implement the courses.

No further action was taken during the meeting due to the high number of items on the agenda.

The councils next meeting will be held Feb. 25 at 2 p.m.

Adam Tumino can be reached at 581-2812 or [emailprotected]

See the rest here:
CAA approves 12 proposals Thursday The Daily Eastern News - The Daily Eastern News

Friday February 19, 2021

Saturdays PremieresDisney XD: Beyblade Burst at 8aNick: Power Rangers: Dino Fury at 8aOvation TV: Murdoch Mysteries at 7pSnap: Life by the Horns

Sundays PremieresBET: Boiling Point at 8p, Disrupt and Dismantle at 9pBYUTV: Relative Race at 9pdiscovery+: Mountain Monsters: By the Fire, 90 Day: The Single Life, 90 Day: The Single Life Pillow TalkFox: Cherries Wild at 7p, The Great North at 8pHallmark: When Calls the Heart at 9pHBO: Allen v. Farrow at 9pHistory: Modern Marvels at 10pHLN: Lies, Crimes & Video at 9pNat Geo: Wicked Tuna at 9pScience: Secrets of the Viking Stone at 10pShowtime: Supervillain: The Making of Tekashi 6ix9ine at 10pSmithsonian Channel: Inside the Food Factory at 10p

Sundays FinalesOxygen: Exhumed at 8pPBS: Miss Scarlet and the Duke on Masterpiece at 8p

IN THE NEWS

ABC and Sony Pictures TV are teaming for a reboot of The Dating Game, with a celebrity spin. Zooey Deschanel (New Girl) and soft rock star Michael Bolton will host The Celebrity Dating Game, which promises a wry wink at modern dating with a star-studded roster of celebrity singles in their pursuit to find love. The original Dating Game aired on ABC from 1965-73.

Netflix renewed Fate: The Winx Club for a second season. The six episodes in Season 1 only scratched the surface of this incredibly rich world and the powerful fairies who inhabit it, said showrunner Brian Young. The coming-of-age series debuted in January.

Netflix also announced it is making Aaron Sorkins movie The Trial of the Chicago 7 available for free for 48 hours, beginning today, to commemorate the 51st anniversary of the verdict depicted in the film.

CBS canceled Mom after eight seasons, setting Thursday, May 6 at 9p as the series finale date. From the beginning, we set out to tell stories about recovery from alcoholism and addiction that are rarely portrayed in a network comedy series, said executive producers Chuck Lorre, Gemma Baker and Nick Bakay. Whether it was the emotional reactions of the live audience on tape night inside Stage 20, or discussions at The White House regarding the opioid crisis, or the personal stories we continue to receive on social media, we take great pride in knowing Mom has positively impacted so many lives. Anna Faris, who played one of the main characters, announced just weeks before this seasons production was to begin that she was not returning. Viewership numbers have dipped by about 20%.

TikTok and the UFC have inked a multi-year partnership that delivers live, weekly mixed-martial arts content toTikTok. Now more than ever, sports fans are craving the up-close-and-personal moments they are missing by not attending live events, said Harish Sarma, TikToks Director of Global Strategic Partnerships. Through this partnership, we are excited to bring to TikTok, the action and excitement of UFC.

Roku beat analysts expectations with revenue of $650 million, up 58% from year-ago. Users streamed 17 billion hours in 4Q20, and more than 58 billion hours in 2020, a 55% year-over-year increase. The company also reported 49 cents earnings per share, versus the 6 cents Wall Street had projected.

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Uzo Aduba (Mrs. America) has signed a production deal with CBS Studios

that will have her star in and executive produce Low Country, about a Black, openly gay sheriff in South Carolina who takes on a wealthy white crime family. Writer Dewayne Jones, CBS Studios Liz Glotzer and The Good Wife team of Robert and Michelle King are also exec producing.

The History Channel has ordered two-hour documentary Tulsa Burning: The 1921 Race Massacre (wt), from Stanley Nelson, Marco Williams, NBA star and philanthropist Russell Westbrook, Donnell Beverly (President of Russell Westbrook Enterprises), Blackfin, and Firelight Films. Directed by Nelson (Freedom Riders) and Marco Williams (Two Towns of Jasper) and executive produced by Westbrook, the project is slated to air this spring, timed to coincide with the 100th anniversary of the Tulsa Race Massacre of 1921.

AMC and streamer Shudder announced a greenlight for scripted Untitled Black Horror Anthology, showcasing stories of Black horror from Black directors and screenwriters. The anthology is set to debut later this year on Shudder and AMC+, a windowing strategy previously used for Shudder original series Creepshow.

MotorTrend has ordered Motor MythBusters, a spin-off of Discovery and Science Channel series MythBusters that Beyond Productions President John Luscombe calls a marriage made in heaven.

Nickelodeon greenlit Santiago of the Sea for a second season, Blues Clues & You! for a fourth, and PAW Patrol for ninth run. In advance of the series premiere of Baby Sharks Big Show!, Nick will air Baby Shark Shorts, a collection of five mini-adventures, on Friday, February 26 at 12:30p.

Disney+ nabbed a docu-series about Americas Got Talent finalists the Detroit Youth Choir, from Blumhouse Television, Maniac Productions and Campfire. The show has been filming in Detroit since last fall. We guarantee youll be singing along with this joyful group as they learn lessons about music and life in general, said Ayo Davis, EVP, Creative Development and Strategy, Disney Branded Group.

Casting notes: Added to the cast of AMC animated series drama Pantheon are William Hurt (Goliath), Maude Apatow (Euphoria), Corey Stoll (Billions), and Lara Pulver (Sherlock).

NEW & RETURNING SERIES

HGTVs Everything But the House opens its doors Friday, March 19 at 9p and 9:30p. In the new series, Good Morning America host Lara Spencer works with expert appraisers to help homeowners cash in on their clutter.

Season two of Epix crime drama Godfather of Harlem, starring Forest Whitaker, launches Sunday, April 18. Cast members Erik LaRay Harvey (Luke Cage) and Demi Singleton (King Richard) have been upped to series regulars for the sophomore run.

Heres the storyTwo widowed parents find love, then combine their families (total kids: 11) in new High Noon Entertainment-produced series, The Blended Bunch, bowing Tuesday, March16 at 9p on TLC.

AMC+ has acquired the rights to three crime dramas. Kin, from BRON Studios and Headline Pictures will launch this fall as an AMC+ Original. All3Media Internationals psychological thriller Too Close, starring Emily Watson (Chernobyl), will debut later this year, while Lionsgates international crime drama Cold Courage, starring John Simm (Doctor Who) is slated to premiere the first three episodes on Thursday, March 11.

More highlights of premieres on AMC Networks streaming channels include: Early access via AMC+ to the first episode of season 10 of The Walking Dead on Sunday, February 21; the US debut of crime thriller Cold Courage on Thursday, March 11, and early access to new episodes of the second half of Fear the Walking Dead season six on Thursdays beginning April 8. Sundance Now, Shudder and AMC+ will offer the season 2 finale of A Discovery of Witches on Saturday, March 13. On Sundance Now and AMC+, a special season of The Restaurant: 1951 debuts Thursday, March 25. Season 2 of the hit horror anthology Creepshow, premieres Thursday, April 1, ALLBLKs new comedy Millennials makes its debut Thursday, February 25, and Acorn TV crime drama Bloodlands bows Monday, March 15.

Among the offerings on the March slate for discovery+ are Cocktails and Tall Tales with Ina Garten and Melissa McCarthy (Friday, March 26), and spin-off OWNs Super Soul (Saturday, March 13). Competition show Pig Royalty (Tuesday, March 16) documents a group of families in Texas as they navigate the world of pig showing. Documentaries include Francesco (Sunday, March 28) from director Evgeny Afineevksy, and My Beautiful Stutter (Thursday, March 11), executive produced by Paul Rudd, Mariska Hargitay, Peter Hermann, George Springer and Patrick James Lynch.

TECH TALK

With the industry moving away from third-party cookies, Nielsen is rolling out an approach that shifts to privacy-centric, people-based identifiers for attribution. Identity Sync is a non-campaign specific tag that doesnt depend on device IDs or the browser ecosystem, enabling always-on, real-time collection of advertiser data associated with individuals, the devices they use over time and the online actions they take. In addition, it allows Nielsen to build deterministic matches between consumers and their ad exposures using persistent identifiers as the connector to each conversion event. Early findings have shown that shifting from a cookie-based solution to Nielsens solution provides more accurate marketing measurement. Nielsen noted Barcel Hotel Groups use of the Identity Sync provided a significant view of the customer journey. With Nielsens innovative approach, we were able to take into account all measurable interactions along our customers journey and uncover waste to better allocate spend in the future, said Johanna lvarez, Adtech, Analytics & Attribution Manager at Barcel. The level of accuracy that Nielsen was able to produce using persistent identifiers was unmatched, and we feel more empowered than ever to make better marketing decisions as the industry moves away from cookies.

TV Squared and Experian have teamed to offer deterministic TV ad measurement to media publishers, agencies and advertisers. TVSquareds technology will power the combined linear TV ad measurement offering, and Experians data and identity assets will be integrated into the ADVantage platform to provide more robust audience insights for advanced TV campaigns. Experian is the gold standard for marketing data that advertisers want to leverage and measure against, said Bob Ivins, Chief Strategy Officer, TVSquared. With Experians data in ADvantage and ADvantage XP, were empowering advertisers to put audiences at the center of their TV strategies, providing always-on measurement to identify not only the audiences reached, but also those most responsive to their campaigns.

COMING UP

Litton Entertainment is launching a social media campaign to celebrate National Love Your Pet Day, on Saturday, February 20. Audiences can interact with Lucky Dog augmented reality filters on Instagram, GIF stickers, and are encouraged to share their own pet photos and stories on Lucky Dogs Facebook with the hashtag #LoveYourPetDay.

GOING GLOBAL

MTV International announced Celebrity Bumps: Famous & Pregnant, following six celebrity couples on their journey to become parents, will premiere across MTV International channels beginning Wednesday, March 3.

Netflix and VRT, Belgiums public-service broadcaster for the Flemish community, are partnering to commission Diamonds, an eight-part crime drama set in the worlds largest diamond district.

Zodiak Kids Studios has secured a development deal to produce a live action TV series for 7 to 12-year olds, based on the Cookie books written and illustrated by Konnie Huq.

Insight TV, Spark Content and Kestrel Beer are collaborating on a short-form series and documentary film, The Flying Kestral, following the journey of Nigel McNally ,CEO of Kestrel Beer, his son Joel and the Webster Race Engineering team, as they discover and transform a dilapidated 1930s Riley Kestrel classic.

A reimagining of the classic Western Django is being produced as a TV series, with Matthias Schoenaerts (The Danish Girl) in the title role. The series will be produced in English by Cattleya (ZeroZeroZero), Italys independent film and TV drama producer, and by Atlantique Productions (Midnight Sun), the French production company.

Fugitive announced a deal with new streaming service Topic that will make South African film Poppie Nongena available to subscribers exclusively in North America, starting April 8.

The next step for addressing the social upheaval and need for African American inclusion in the multibillion-dollar advertising industry is to put accountability in place. In this webinar, a panel of CEOs(stay tuned for speaker updates) will discuss the changes needed to ensure economic equality for Black-Owned Media companies.

SAVE MY SEAT

The debut of Fox Business Networks Kudlow drew 225,000 viewers and 34,000 among A25-54, up 116% and 183%, respectively, versus the same day last week.

Showtimes Your Honour wrapped season one on track to have the nets best debut season ever, reports Variety. The finale has been seen by about 1.7 million viewers across platforms

Broadcast Nielsen Ratings for Wednesday, February 17Show, P2+ millions, (A18-49)ABC: The Goldbergs 2.88 (0.5), American Housewife 2.00 (0.4), The Conners 2.05 (0.4), Call Your Mother 1.71 (0.3), For Life 1.45 (0.3)CBS: Tough As Nails 3.34 (0.5), SEAL Team 3.67 (0.5), S.W.A.T. 2.93 (0.4)CW: Riverdale 0.62 (0.2), Nancy Drew 0.42 (0.1)FOX: The Masked Dancer 2.64 (0.5), The Masked Dancer 3.08 (0.6)NBC: Chicago Med 7.29 (1.0), Chicago Fire 7.50 (1.0), Chicago P.D. 6.31 (0.9)Source: Nielsen, live + same day time period averages

EXECUTIVE MOVES

Carlos W. Williams has been elevated to the newly-created position of EVP, Business Affairs and Operations for 20th Television and Freeform. Williams had been EVP, Business Operations, Touchstone Television.

Miranda Higham has joined WarnerMedia as SVP and Head of Communications, International. Higham was most recently SVP of Corporate Communications for 21st Century Fox.

Kim Howitt has been named Senior Creative Executive for WarnerMedia Kids & Family. Previously, Howitt served as Head of Development for HMH Productions.

Cinedigm Corp has named Daniel Schneider SVP of Revenue, and Eric Rowe Director of Programming. Previously, Schneider was VP of Business Development for Cheddar, and Rowe was Director of Content Strategy at Sony US Networks.

The E.W. Scripps Company announced the appointments of Andrew Rosner as Head of News and Unscripted Networks Programming; Sophia Karteris Kelley as Head of Program Acquisitions; and Rich Davis as Head of Digital Programming.

Unruly appointed John Rogers as VP of Business Development. Rogers was formerly a VP at Amobee.

Rich Boehne has notified the board of directors of The E.W. Scripps Company that he will step down as chairman and retire from the board when his term expires on May 3. Kim Williams will succeed Boehne as chair of the board.

IN MEMORIAM

Producer Harry Bring died February 16 after battling cancer. He was 77. Bring was an executive producer of Criminal Minds and The X-File, among others.

Friday Fun FactIn Switzerland, its illegal to own just one guinea pig.

Answer to Our Last Trivia QuestionOn the premiere episode of which show did Ann Southern reprise her Private Secretary (1953-1957) character, Susie MacNamara? The Lucy-Desi Comedy Hour (1957-60). Kudos to: Gerry Bixenspan-TV Marketing Inc./NYC, Paul Blutter-Walk and Talk Production Rentals/Burbank, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Tom Moore-Kalt Productions/LA, David Westberg-SAG-AFTRA Credit Union/Burbank

Todays Trivia QuestionWhat was the first Norman Lear show to air on ABC? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four.)

VICE PRESIDENT, GENERAL MANAGERNEXSTAR INC., KRON4-MYNETWORKSAN FRANCISCOLeading broadcast operational teams with sales-driven organizations, developing locally originated content, and commitment to community service. Track record of high performance in developing revenue across multiple platforms. Minimum of five years of general management experience at a commercial broadcast television station with accompanying digital assets required. Full info HERE (3/7)

COUNSEL, BUSINESS & LEGAL AFFAIRS >>MLB NETWORK/SECAUSUS, NJ: Strong knowledge and understanding of legal and business issues related to media, strong negotiation and drafting skills and a solid understanding of business issues. Draft and/or negotiate a wide variety of agreements and contract summary/tracking/management. A minimum of two years of legal experience in a media and/or entertainment transactional environment either in-house or with a law firm is required. Full info HERE (3/7)COMMUNITY MANAGER >>JUKIN MEDIA/LOS ANGELES: Set overall community strategy as it relates to supporting brand initiatives, structure implementation of community-facing strategy across FailArmy, communicate on behalf of the brand across multiple channels. Min 3 yrs experience in brand communications, strong expertise in and a passion for current and emerging social and OTT platforms. Full info HERE (3/6)DIRECTOR, CURRENT PROGRAMMING >>JUKIN MEDIA/LOS ANGELES: Responsible for overseeing, guiding and elevating all programming for each of the Streaming TV channels, Works with VP Streaming to establish long-term creative programming strategy to achieve business unit KPIs. Plan and budget to help develop, help commission, and acquire programming for Jukin streaming channels. 7+ years in creative production for digital/streaming/television required. Full info HERE (3/6)

SENIOR MANAGER, NEWS & CONTENT >>SPECTRUM NETWORKS/NYC: Actively and consistently support all efforts to simplify and enhance the customer experience, ability to oversee production of Live Newscasts. Drive integration and collaboration with other managers to achieve station goals. Work closely with other managers to determine daily scope of coverage. Full info HERE (3/6)

DIGITAL MANAGING DIRECTOR >>SPECTRUM NETWORKS/NYC: Lead the talented and resourceful journalists, manage digital teams in multiple locations and editorial content; encourage innovation and unique story telling techniques. Impeccable integrity and ability to support our writers and editors in making tough journalistic calls in fast-moving news cycles. Full info HERE (3/6)

MANAGER, PROGRAM & CONTENT STRATEGY >>CNN/NYC OR REMOTE: Creates schedules/rollout plans for series/films, live news, and special events on CNN & HLN. Manages inventory and evaluates performance to optimize usage. TV Programming exp, 5+ yrs. Can project manage/multi-task. Must know current events. Full info/apply HERE (3/6)DIRECTOR OF PRIME TIME TELEVISION >>THE JIM HENSON COMPANY/ HOLLYWOOD: Responsible for building out relationships with writers, directors, agents, managers, and talent in the prime-time arena, identifying new projects and talent in both comedy and drama for live-action and animation, and will oversee development of series to pitch A background in prime time television required and demonstrated knowledge of television development and production processes a must. Full info HERE (3/6)

VP of GAMING and ESPORTS >>GRAVITY ROAD/NYC: Gravity Road is a creative company bringing together marketing, entertainment, and technology to create things people want to spend time with. We are looking for someone that is a commercially minded gamer, a strategic thinker and a proactive doer to join as our VP Gaming and Esports. Full info HERE (3/6)

TECHNICAL DIRECTOR >>NEWSMAX MEDIA/NY, NY: Directs, co-develops/delivers locally prod programs and PSA for nat and interl audiences. Also oversees prod crew that produces regular, special and live shows related to various political, historical and other appropriate topics. Min 3 yrs exp in directing Live television news, studio-based programming or similarly related professional media productions. Full info HERE (3/6)

VIDEO ENGINEER & ROBOTIC CAMERA OPERATOR >>NEWSMAX MEDIA/NY, NY: Exp in configuring and setting up all broadcast studio cameras both manned and robotic for daily use. Maintains network-level camera blocking and composition. Monitors/adjusts video signals including cameras, monitors, playback sources, color correction equip/incoming feeds. Min 4 yrs exp. Full info HERE (3/6)

FEEDS MANAGER >>NEWSMAX MEDIA/NY, NY: Resp for managing tech/logistical traffic supporting live news shows. Full knwldge of video and tech workflow throughout all locations. Provide tech guidance to help create better video workflows. Ensure all broadcast feeds are meeting specific tech quality standards. Min 3 yrs tech managing, or equivalent knwldge. 5 yrs in live TV prod. Full info HERE (3/6)

GFX Op >>NEWSMAX MEDIA/NY, NY: Must be able to set up and play out all graphic elements which are included in pre-recorded or live programming. Mnge graphic content as it corresponds to live and pre-recorded programs. Satisfy all production req for live and pre-recorded programming under the supervision of the shows director and technical operations mngmt. Min 3 yrs of exp in graphic and character generation, plus 1yr exp with Ross Xpression. Full info HERE (3/6)

AUDIO TECHNICIAN >>NEWSMAX MEDIA/NY, NY: Operate/executes audio mixing/creation for live and taped broadcasts, in the context of orig produced programs and PSAs. Collaborate with News depart and prod crew that produce regular, special and live shows. Generate timely and pertinent broadcast material. Min 2 yrs exp in graphic and character gen in television news, creative services, studio-based prog or related profession. Full info HERE (3/6)

EXECUTIVE PRODUCER >>NEWSMAX MEDIA/NY, NY: Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (3/6)

ASSOCIATE PRODUCER >>NEWSMAX MEDIA/NY, NY: Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (3/6)

SENIOR LINE PRODUCER >>NEWSMAX MEDIA/NY, NY: Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (3/6)

PRODUCER >>NEWSMAX MEDIA/NY, NY: Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (3/6)GENERAL SALES MANAGER >>NEXSTAR/WPIX-TV/NYC: Proven performance record of revenue and share growth, new business development and innovative solution-based selling. Non-traditional revenue development along with best-in-class client services and unparalleled client relationships a must. Minimum of five years of sales management experience at a commercial broadcast television station with accompanying digital assets required. Full info HERE (2/28)OTT PLATFORMS EXECUTIVE CONSULTANT >>CASTIFY/REMOTE: Castify.ai, a global leader in CTV content distribution, allows video content owners to publish & monetize their content as a native app or channel, across multiple CTV and OTT platforms, is looking for a well-connected media consultant who can liaise with OTT and CTV distribution partners. The consultant will have the primary responsibility to extend the reach and lead the relationships with our OTT and CTV partners. Full info HERE (2/28)

SENIOR DIRECTOR, CONTENT ACQUISITIONS >>FILMRISE/NYC or LA: Develop licensing and distribution partnership opportunities; Oversee companys existing servicing partnerships business and identify new prospective partners. Minimum 5 to 7 years of experience in an acquisitions, sales, or business development role at a film or television company. Candidate should have existing network of content relationships across the industry. Full info HERE (2/28)

TECHNICAL OPERATIONS >>FILMRISE/NYC: Support our IT team and manage our digital assets. We are looking for someone extremely detail-oriented with strong organizational skills. Previous experience with digital asset coordination is preferred, working knowledge of Premiere Pro required. Full info HERE (2/27)VP ORIGINAL SERIES DTC >>discovery+/LA: This D+ Original Content role will serve as a key member of the DTC Content Team, driving original content strategy and execution for discovery+. Must have at least 2 years streaming experience, excellent analytical skills, strong creative judgement, and be a great collaborator. Full info HERE (2/27)

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02/19/21: TLC goes big with "The Blended Bunch" - cynopsis.com

An international team of researchers has developed a framework for assessing brand reputation in real time and over time, and built a tool for implementing the framework. In a proof of concept demonstration looking at leading brands, the researchers found that changes in a given brands stock shares reflected real-time changes in the brands reputation.

Weve developed something we call the Brand Reputation Tracker that mines social media text on Twitter and uses 11 different measures to give us an in-depth understanding of how users feel about individual brands, says Bill Rand, co-lead author of the paper and an associate professor of marketing in North Carolina State Universitys Poole College of Management.

The Brand Reputation Tracker is a way of implementing a framework based on the Rust-Zeithaml-Lemon value-brand-relationship framework. Measures include things like coolness, goods quality, social responsibility, and trustworthiness, but are then aggregated into three scores: value driver, brand driver and relationship driver.

The value driver score effectively measures whether stakeholders think a brand is a good value. The relationship driver score assesses how closely stakeholders identify themselves with the brand. And the brand driver score accounts for pretty much everything else, such as style and popularity.

The text mining allows us to give a numeric value to each of the measures and each of the driver scores, says Rand, who is also executive director of NCStates Business Analytics Initiative. And we are able to place those numeric values in context by comparing them to the measures and aggregate scores of other brands.

Because social media data are updated constantly, the researchers were able to identify changes in brand reputation in real time as well as looking at trend data across days, weeks, months and years.

For this paper, the researchers looked at 100 popular brands as a proof of concept, demonstrating not just how the tool works but that it works. For example, the researchers found that for those brands that were publicly traded on the stock market changes in value, relationship and brand driver score were reflected in each brands stock valuation.

One possible path forward is to significantly expand the dataset of brands that were assessing to get a broader understanding of the brand landscape, Rand says. And because we lay out the methodology we used, this paper allows users to create their own versions of the tool. For example, users could choose to look only at brands within a given industry category. Or users could modify the tool to focus on other aspects of brand, such as using a framework to assess the extent to which a brand is viewed as green or sustainable.

Rand also notes that previous ways of assessing brand reputation in a meaningful way required either access to a tremendous amount of corporate data or the ability to survey thousands of people on a regular basis.

But the approach weve developed here is more accessible to medium-sized businesses. It requires only the creation of the initial tool which is very doable. Then you can plug in publicly available user data from Twitter and start getting usable brand assessment information in real time.

The paper, Real-Time Brand Reputation Tracking Using Social Media, appears in the Journal of Marketing. Co-lead authors of the paper are Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Marylands Robert H. Smith School of Business; and Ming-Hui Huang, Distinguished Professor of Electronic Commerce at National Taiwan University. Co-authors of the paper are Andrew Stephen, associate dean of research and LOreal Professor of Marketing at the Sid Business School at the University of Oxford; Gillian Brooks, assistant professor in marketing at Kings Business School at Kings College London; and Timur Chabuk, vice president of machine learning and advanced analytics at Perceptronics Solutions, Inc.

This work was done with support from the University of Oxfords Centre for Corporate Reputation, the Center for Excellence in Service at the University of Maryland, and Taiwans Ministry of Science and Technology.

-shipman-

Note to Editors: The study abstract follows.

Real-Time Brand Reputation Tracking Using Social Media

Authors: Roland T. Rust, University of Maryland; William Rand, North Carolina State University; Ming-Hui Huang, National Taiwan University; Andrew T. Stephen, University of Oxford; Gillian Brooks, Kings College London; Timur Chabuk, Perceptronics Solutions, Inc.

Published: Feb. 1, Journal of Marketing

DOI: 10.1177/0022242921995173

Abstract: How can we know what stakeholders think and feel about brands in real-time and over time? Most brand reputation measures are at the aggregate level (e.g., the Interbrand Best Global Brands list) or rely on customer brand perception surveys on a periodical basis (e.g., the Y&R Brand Asset Valuator). To answer this question, brand reputation measures must capture the voice of the stakeholders (not just ratings on brand attributes), must reflect important brand events in real-time, and must connect to a brands financial value to the firm. This paper develops a new social media-based brand reputation tracker by mining Twitter comments for the worlds top 100 brands using Rust-Zeithaml-Lemons value-brand-relationship framework, on a weekly, monthly, and quarterly basis. The paper demonstrates that brand reputation can be monitored in real-time and longitudinally, managed by leveraging the reciprocal and virtuous relationships between the drivers, and connected to firm financial performance. The resulting measures are housed in an online longitudinal database and may be accessed by brand reputation researchers.

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New Tool Assesses Brand Reputation in Real Time and in the Long Term - NC State News