Archive for the ‘Social Marketing’ Category

UNE attendees contribute to national SNAP-Ed conference – University of New England

The Center for Excellence in Public Health (CEPH) had a strong presence at the annual meeting of SNAP-Ed implementing agents. The Association of SNAP Nutrition Education Administrators (ASNNA) hosts this event each year to position agents from across the US to discuss emerging policy issues and share best practices. The event was held virtually from February 1-3.

Not surprisingly, this years conference offered a significant focus on public health approaches to alleviating hunger during the pandemic. Another recurring theme was equity in programming and planning.

CEPH Senior Research Associates Pamela Bruno, MPH, and Kira Rodriguez, MHS, presented on their work, as did Obesity Prevention Coordinator Hannah Ruhl, MPH, and Emily Estell, RDN, MPH, a nutrition educator from UNEs Coastal Healthy Communities Coalition at the College of Osteopathic Medicine.

Collectively, these UNE professionals highlighted their work in social marketing and media, program evaluation, COVID-19s impact on program delivery, and virtual training strategies. They also participated in panel presentations highlighting their recent research and practice collaborations with academic peers from partner universities, sharing lessons learned and emerging evidence.

UNE implements Maine SNAP-Ed through a contract with Maines Office for Family Independence with funding from the US Department of Agriculture. The program addresses food insecurity and obesity prevention in low-resource communities across the state.

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UNE attendees contribute to national SNAP-Ed conference - University of New England

Stockport Homes Group launch new innovative marketing arm which will focus on social impact – Business Up North

Following the recent successes of Stockport Homes Groups marketing & PR department who not only run the communications for Stockport Homes and their Group of companies but many similar organisations the company have formalised their external marketing service ready for expansion, under the new name Home Marketing.

The new division is intended to help Stockport Homes Group to branch out into more commercial projects and inspire property and place companies to focus on social impact and be more community-led. The team that are posed for expansion are looking to take on new work in the following areas: local authorities, housing associations, charities, partnerships and private companies working within the built environment.

As well as being part of Stockport Homes Ltd which is a not-for-profit organisation, the team offering full-service marketing, communications & PR are proud to be social impact marketers, they will offer marketing-led social contribution support to a clients community when they choose to work with them.

The teams current clients include: Let Us: The Greater Manchester Ethical Lettings Agency, Shropshire Town and Rural Housing & Athena MCR. From strategy development to acting as an in-house team on behalf of other companies, the team behind Home offer a plug-in experience that covers every aspect of communications a company could need.

On February 14th 2021, the team secured a new contract to develop the marketing and comms for Pure Innovations, the Greater Manchester charity who work with many people that face challenges due to disability or health related issues, through many avenues including workshops and cafes Pure Innovations aim to support people to live improved and independent lifestyles.

Stockport Homes Group is an umbrella organisation overseeing companies dedicated to meeting housing and social needs including Stockport Homes, Three Sixty, Viaduct Housing Partnership and more all of the trailblazing companies and brands under this umbrella have the target of transforming lives for the people of Greater Manchester.

Home Marketing or Marketing by Home as the services website and social media handle is called, is a service name only and the team will operate under Stockport Homes Ltd.

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Stockport Homes Group launch new innovative marketing arm which will focus on social impact - Business Up North

Study released on effectiveness of measures used to reduce Covid-19 transmission in pubs – Brig Newspaper

A study carried out by the University of Stirling during May through August last year was published earlier this week. It has raised questions around how effective measures put in place by pubs were in reducing the transmission rate of Covid-19.

It was led by Professor Niamh Fitzgerald, director of the University of Stirlings Institute for Social Marketing and Health.

The study itself explored and observed business practices and behaviours of customers and staff in licensed premises in summer 2020 with a hope of understanding if and how COVID-19 transmission risks could be managed in settings where alcohol is served, commented Fitzgerald.

Business owners and representatives were interviewed before premises opened again in order to obtain a first hand account of the difficulties that were to be faced. These included the layout changes made to pubs and bars and the use of personal protective equipment (PPE).

Businesses expressed an intention to work within the guidance, but there were commercial and practical challenges to making this a reality, said Fitzgerald.

Common problems included: Staff not wearing PPE, or with the management of toilets, queues and other pinch points.

It was also noted that the upkeep of rules and regulations was especially difficult when customers were intoxicated. Other risks such as combinations of singing, shouting or playing music, mixing between groups and a lack of social distancing were noted in many premises; with no staff intervention happening in the majority of establishments.

It was concluded that even with the tireless work put in by premise operators and government guidance, potentially significant risks of COVID-19 transmission persisted in at least a substantial minority of observed bars.

In the face of this, however, comments were also made on the hardships faced by many in the hospitality sector due to the persistent closures, and that attention needs to be paid to employee hardship and ownership patterns in the sector.

Feature image credit: BBC

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Study released on effectiveness of measures used to reduce Covid-19 transmission in pubs - Brig Newspaper

Our Darien: Third talk will cover difficult moments with teens – Darien Times

Staff

Feb. 16, 2021Updated: Feb. 16, 2021 12:22p.m.

Cristina Young

Cristina Young, LCSW, a parent educator, and a therapist, will present Managing difficult moments with teens, a conversation about mental health, substance use and tactics for deepening communication with teens in an effort to maintain strong connections during turbulent times, March 4, at 10 a.m.

The talk is the third in a series of The Community Fund of Dariens Our Darien events this year. The speakers are designed to educate parents about the dangers of substance use, youth mental health and how they can best support their teens.

Registration for this discussion, which is sponsored by the Depot Youth Center and YWCA Darien/Norwalk Parent Awareness, is free and required at: http://www.communityfunddarien.org.

Young is also a licensed clinical social worker in private practice in Greenwich. Young has more than 25 years experience providing professional support to children, adolescents, adults, and families in a variety of settings, including schools, hospitals, and residential treatment centers. She has lived and worked in the Fairfield County area for almost 20 years.

For the past four years, the fund in collaboration with the Thriving Youth Task Force, (TYTF), has educated teens, and adults in the town about the dangers of teen binge drinking through the Our Darien social marketing campaign. This public health initiative aims to shine a spotlight on the impact of alcohol on the teen brain, and to offer proven tactics towards healthier attitudes and behaviors. The Our Darien campaign is funded by a grant from the state of Connecticuts Department of Mental Health and Addiction Services.

YWCA Parent Awareness provides free support, and education to parents and children with the goal of encouraging the healthy, positive development of Darien youth and families.

The Depot Youth Centers mission is to build confident youth in our community offering a connected and inclusive environment while providing essential programming and leadership development.

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Our Darien: Third talk will cover difficult moments with teens - Darien Times

Are pubs safer from Covid-19 than public transport and shops? – MorningAdvertiser.co.uk

It is my clear view that venues, when properly following the Government regulations are as safe as, if not safer than, many other areas of society, in particular much of the retail sector, public transport and workplaces.

As such we should be treated similarly and in line with the transmission risks when society begins to open up again.

However, we are already seeing reports that are once again scapegoating our sector, in particular one fromStirlings Institute for Social Marketing and Health.

There are various weaknesses in the analysis and conclusions drawn.

The key argument appears to be not that the precautions in hospitality were insufficient, but rather that they were not being followed properly in all places. There are two big problems with this.

Firstly, it is well out of date, having been carried out at the very start of reopening in July and August of last year. At that time customers and staff were all getting used to new regulations and ways of living. Eight months on we are all much more aware of and better at taking the relevant precautions.

More importantly they made no comparison of peoples behaviour in pubs to how safely they behaved in the other areas. Without any benchmarking it is an arbitrary and unscientific analysis.

I would challenge that other important areas of social interaction have far less control and oversight and therefore carry higher risks of transmission than pubs and bars.

For example, anyone who went shopping in December knows that once you are clicked through the front door of a shop it was pretty much a free for all.

On public transport you could be sat next to a stranger, albeit in masks, for half an hour and touch handrails that have been touched by many, many people that day without being cleaned.

Ask anyone going to work at the moment in a factory, office or building site and see how rigorous their spacing and sanitisation is? Familiarity is one of the main reasons why people drop their safeguards and workplaces are clearly a big area where this is the case.

None of these factors apply to pubs and bars.

The research was also carried out in just 29 pubs in Scotland, less than 0.1% of the UK pubs, and appears to have been carried out to support the Scottish Governments desire to close all hospitality venues.

I fully support that any venues not doing their best to keep to all the regulations should be tackled robustly by the Environmental Health Officer.

However, if it is being proposed that we should keep all 60,000 or so pubs, bars and restaurants closed because a few are not keeping to all the precautions in full, then logically we should apply the same rules to the other areas.

Under Covid, pubs are the most highly regulated, controlled and monitored areas in day-to-day society. Focusing greater restrictions on us versus other areas is damaging, a poor use of resource and most importantly highly ineffective in stopping the disease.

We should be allowed to open safely and securely at the same time as other areas and we should be fighting and challenging any arbitrary, unfair and unproven ideas that claim otherwise.

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Are pubs safer from Covid-19 than public transport and shops? - MorningAdvertiser.co.uk