Mediaboss Marketing

NEW YORK, April 6, 2021 /PRNewswire/ -- Cliquifyannounces its advisory board of industry-leading global executives and influencers to fuel its product vision and hypergrowth.In an ever-competitive world for niche skills, there is tremendous pressure on brands to differentiate across social networks to attract talent.Cliquifyenables organizations to build, mobilize, influence, and analyze their employer brandacross social media channels to attract morerelevant and diverse candidates at the job level.

The advisory board members bring deep domain expertise in alignment with this overarching mission.

"I believe with Cliquify'sinnovative social marketing HR tool, companies can now leverage centralized functions to completely embrace being a brand ambassador." - Nileem Jani, Marketing Executive - Samsung Mobile

"Cliquify has tremendous potential to improve matching talent to the right roles and how it can make candidate selection more effective." - Jaison Williams, Global VP of Talent - Fitbit

"Cliquify brings a unique perspective on helping businesses recruit the best talent and can help companies ensure a diverse talent pool leveraging their unique technology platform.As an executive who has been focused on employee recruitment and engagement in this new work-from-home environment this past year, I'm looking forward to helping Cliquify maximize its effectiveness in this new normal of virtual recruiting." - Dennis Mathew, Senior VP - Comcast.

"I joined the Cliquify team because I love the idea of giving candidates, and those that market to candidates, a visual representation of a job ad before spending time consuming a 3,500-word job description. Candidates can quickly see if a job seems like a fit or not. I simply love that." William Tincup, President - Recruitingdaily.com

For more information visit Cliquifyor contact [emailprotected]

Related Imagescliquify-advisory-board-members.jpeg Cliquify Advisory Board Members Cliquify Advisory Board Members

SOURCE Cliquify Inc.

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Cliquify Announces Samsung, Fitbit, Comcast Executives Have Joined the Disruptive Recruitment Marketing Tech Venture's Advisory Board - PRNewswire

In an effort to provide more clarity around its various ad offerings, and make it easier for brands to find the right promotional option/s for their needs, Twitter has announceda re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments.

As explained by Twitter:

"After an extensive discovery and research process, we have recategorized and rebranded our entire ad suite. We have gone from 22+ individual ad format names to just 5 advertising categories with a corresponding suite of features that can be applied across them."

As you can see here, while the re-branding of its ads doesn't provide new ad options, Twitter has sought to clarify what each different ad type can be used for, by sorting them into broader categories of focus.

The new Twitter ad categories are:

The new listing doesn't include super-advanced promotional tools like hashflags, the hashtags with emojis automatically attached, though those are not readily available to everyday Twitter advertisers, so it makes sense to leave them off this list.

The simplification makes sense - even as someone who writes about social media marketing every day, it is sometimes difficult to remember all of the various Twitter ad options available, and where they fit. This new overview makes it much clearer what Twitter offers in each category, which will help advertisers understand the best options for their approach, and how they can reach Twitter audiences.

Twitter says that it will be phasing in these changes over the coming months:

"The updated names are already reflected in our new Tweet Composer, and were continuing to improve our Ads Manager experience, which paired with these changes, will make it easier to set-up and manage campaigns."

It's a good update, which will help Twitter marketers make best use of the options available for their promotions on the platform.

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Twitter Re-Brands its Ad Options to Simplify its Promotional Offerings - Social Media Today

Market Research Vision has added a new report titled, Global Inbound Marketing Tools Market Professional Report 2021 to its vast repository of research reports. This is a thorough report focused on the current and future prospects of the Global Inbound Marketing Tools Market. The report is a collation of primary and secondary research that provides the overall market size, share, key dynamics, and forecast for various segments and sub-segments, considering the macro and micro-economic factors.

A detailed analysis of the historical and future trends, demographics, regulatory requirements, and technological advancements for the Global Inbound Marketing Tools Market has been carried out in order to determine the growth rates for each segment and sub-segments.

The major vendors covered: Leadfeeder, Drift, HubSpot, ClickMeeting, ProProfs Survey Maker, Survey Monkey, Typeform, Fieldboom, Ahrefs, SEMRush, Moz, Majestic, Rebrandly, AdRoll, Hotjar, Optimizely, Beaver Builder, Unbounce, Xtensio, Buffer, Quora, CoSchedule, TalkWalker

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Market segment by Type, the product can be split into:Inbound Lead Generation ToolsSEO and Paid Advertising ToolsA/B Testing & Site Design ToolsContent Creation and Social Marketing Tools

Market segment by Application, split into:Large EnterprisesSMEs

This report forecasts revenue growth at the global, regional, and local levels and provides an analysis of the most recent industry trends from 2017 to 2026 in each of the segments and sub-segments.

Major geographies included in the Inbound Marketing Tools market are given below: North America (U.S., Canada) Europe (U.K., Germany, France, Italy) Asia Pacific (China, India, Japan, Singapore, Malaysia) Latin America (Brazil, Mexico) Middle East & Africa

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Excerpt from:
Inbound Marketing Tools Market Innovative Driving Factors, Trends and Growth Analysis 2020-2027 - The Courier

WASHINGTON--(BUSINESS WIRE)--DKT International, one of the largest providers of family planning products and services in the developing world, has pivoted operations by utilizing non-traditional marketing and distribution methods during COVID-19 to reach at-risk populations in underserved and war torn countries around the world with access to quality health services when and where they need them.

Sexual and reproductive health is an often overlooked, but vital aspect of not only health equality but also sustainable development. During the pandemic, many health systems have been overwhelmed making the provision of important family planning services more challenging than ever, says Chris Purdy, CEO of DKT International. However, DKT has worked tirelessly to ensure that women and couples not only have access to family planning products and services but understand the importance of these services through innovative, educational marketing avenues.

Some recent examples of DKT initiatives that further sexual and reproductive health equality include:

From condom vending in Iran to viral dance TikTok campaigns in the Philippines, DKT works to meet individuals where they are, even in a pandemic. The more normal and available family planning is to people, the more they are able to take part and make active decisions about their sexual and reproductive health an essential step to building a fairer, healthier world, adds Purdy.

Since 1989, DKT Internationals core mission has been to provide safe and affordable options for family planning and HIV prevention through social marketing in underserved countries throughout Latin America, Africa, and Asia.

Originally posted here:
World Health Day: Global Pandemic Strains Health Systems Calling for Non-Traditional Marketing & Distribution Channels to Provide Access to Family...

Samsung is on the hunt for its next social star. Partnering with local content creator SGAG, the brand has launched a social contest titled "#SlayIt". From now until 18 April, Samsung is calling on aspiring content creators to submit a one-minute audition video. After entries close, 12 finalists will compete in a four-week long contest, taking on a different content creation challenge every week with Samsung's Galaxy S21+ 5G. At the end of the four weeks, the top content creator will win SG$10,000 cash and a new Samsung Galaxy S21+ 5G, according to Samsung's website.

In a conversation withMARKETING-INTERACTIVE,Lynn Chong, head of brand marketing, IT and mobile at Samsung Electronics Singapore said the campaign was inspired by apoll done by Guardianwhich showed that one of the top aspiration of young people was to get famous. "Combine that [insight] with the potential and wild popularity of social media platforms such as YouTube, Instagram and TikTok and you have a trending social attitude that cannot be ignored. We see that here in Singapore where there are more content creators emerging every day with something fun, funny, or passionate to say," she added. Chong took on her role in February, where she now leadsa team to drive integrated brand marketing campaigns and initiatives for Samsung's smartphones, tablets and wearables in Singapore.She reports to Sarah Chua, vice-president, IT and mobile, Samsung Electronics Singapore.

Commenting on its partnership with SGAG, Chong said Samsung chose to work with SGAG as the team created a unique identity for itself in Singapores social media space with its type of content and a brand of humour that balances broad base appeal with authentic feel and flavour. SGAG will also be managing the social star search from call-for-entries to issuing challenges to the finalists.To promote the contest,SGAG will be putting out social media posts on its own Facebook and Instagram channels, as well as the social media channels of SGAG's KOLs Zina, Brightman, and Syafiqa. Promotional content will also be posted via SGAG's parent company, Hepmil Creators Network, creators TikTok and Instagram stories. Meanwhile,

Samsung will be further supplementing the promotion through video ads, radio ads, display banners, and social media postings on its channels.Samsung will also be amplifying the contest, having weekly polls and hoping to uncover talented Singaporeans.

Understanding that it needed to stay relevant as a brand, Chong said Samsung sees itself as an enabler to young people for this campaign, wanting to send the message that "if they can dream it, Samsung can make it happen". The smartphone brand also aims to enhance self-expression in the social media era with phones such as its Galaxy S21/21+ 5G, as well as promote features such as the Vlogger View which can record both the self and subjects reactions to something like say, an interview or even a proposal. The #SlayIt campaign is done in collaboration with agency Cheil.

Concurrently, Samsung is also running a separate content creation contest for its branded film festival "Short & Sharp film festival" taking place in May. In a similar style,content creators were encouraged to submit a one-minute short film shot on any mobile phone based on the theme What the World Needs Now - even an iPhone. This theme was inspired by the new world Singaporeans live, work and play, according to Samsung, where the pandemic has moved people to express hope, joy, compassion and humanity in new ways. The content creation contest, as well as Samsung's branded film festival, is also aimed to highlight the advanced photography and videography features of its smartphone series, the Galaxy S21 Ultra 5G. When compared, Chong told MARKETING-INTERACTIVE that the "Slay It" contest is a lighter, more fun approach to searching for content creators of youthful exuberance. "In an ideal world, the winners of Short & Sharp would work with the winners of Slay it down the road. We are quietly ambitious," she added.

MARKETING-INTERACTIVE's Content 360 Week is back from 6 to 8 April this year! Super charge your content production, distribution and monetisation strategies by learning from brands such as NBA Asia, P&G, Malaysia Airlines, and Marriott International, among others.Sign uptoday!

Related Articles:Samsung SEA promotes Abhishek Grover to head of digital marketing groupSamsung names new head of brand marketing for IT and mobile in SGSamsung unveils branded film fest in Singapore

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Samsung SG goes all out with brand campaign as it hunts for social star - Marketing Interactive