Mediaboss Marketing

Menstruation can be an uncomfortable subject, which, as with all difficult topics, often leads people to seeking answers online, rather than discussing with friends, family or even medical professionals.

That means that online sources often need to work even harder to ensure accurate, helpful information is available, and according to Pinterest, its users are turning to the app more than ever for menstruation information.

Pinterest is a resource and destination for tips around learning about menstrual cycle phases with searches increasing for menstrual cycle chart (+95%),follicular phase (3x)and luteal phase (+96%).As Pinners search for tips to manage period pain, searches for period care are up over 9x and period hacks for school are up 4x.

Given the rising activity around this element, Pinterest recently conducted a new survey to find out more about how people are searching for and accessing menstruation information in the app.

Pinterest partnered with Opinium Research for a survey of more than 1,000 Pinners in the UK, US, Canada, France, Germany and Japan.

As explained by Pinterest:

The survey revealed people lack a full understanding about their menstrual cycles and feel embarrassed to discuss the topic broadly. Moreover, more than a third of respondents are keen to learn more about their menstrual cycles as it is a key pillar of their overall health and well-being.

The increased demand for menstruation information has lead to Pinterest establishing a list of key sources of womens health education, in order to help ensure people can find relevant help and insight in the app.

Pinterest says that Comfy Girl With Curlsshares insights and tips to help women manage their menstrual activity, while Letitia Kiualso provides related ideas and tips. Pinners can also check out Pinterests Todays Inspiration to find more content from creators, as well as a round-up of some of the best period and menstrual products on Pinterest from brands like Thinx,Modibodi,among others.

Its interesting to note the rise in activity around womens health in the app, with more Pinners now relying on the app for a broader range of purposes, outside of just product discovery. Thats worth considering for marketers as well, as to how different audiences are leaning on Pinterest for different types of information.

Thats not to say that theres definitive marketing opportunity in health-related elements, but for some brands, and some products, it is worth considering how active Pinners are leaning on the app, which could provide new connection opportunities.

You can read more about Pinterests latest womens health research here.

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Pinterest Shares New Insights into How Women are Seeking Out Health Advice in the App - Social Media Today

NEW YORK--(BUSINESS WIRE)--Emplifi, the leading unified customer (CX) experience platform, announced today that Orbit Baby has selected its ShopStream solution to provide its customers with an immersive online shopping experience. Through Emplifis leading live commerce solution, which came through the acquisition of Go Instore in September 2021, Orbit Baby customers will be able to connect to product experts for live demos and consultations.

Orbit Baby is the vanguard of the modern-day luxury baby stroller and car seat industry, designing and distributing premium infant-to-toddler stroller and car seat travel systems. Using live commerce technology, Orbit Baby is enhancing their digital offerings and giving customers a more robust online experience.

As an e-commerce only business, we are always seeking to improve the online experience for our customers, says Mike Krantz, Director of Marketing and eCommerce at Orbit Baby. Our customers, whether they are just starting their parenting journey or looking to upgrade their current travel systems, are relying on us to provide best-in-class products that will keep their children safe and are easy to use. Partnering with Emplifi through Go Instore allows us to better showcase the features and benefits of our products and engage with customers to create long-lasting relationships.

Orbit Baby will utilize several Emplifi live commerce tools to create a multi-pronged e-commerce strategy, including both its one-to-one video chat and ShopStream livestreaming service, working in tandem with their social shopping features. ShopStream provides a one-to-many live shopping experience that will help Orbit Baby reach unlimited audiences through interactive live video streaming. The company will also be operating a dark store in Ventura, Calif., using video technology for product showcases.

Partnering with Orbit Baby presents an exciting opportunity for us to leverage our technology in new ways and in a unique segment of the market, says Andre Hordagoda, co-GM, Social Commerce, Emplifi. Parents demand the highest quality products for their children, and with Emplifi, Orbit Baby will give their customers better insight into the depth and breadth of their products. By leveraging our livestream technology and their dark store concept, theyll be able to reach a multitude of customers and offer them a more personalized shopping experience.

Emplifis one-to-one video technology has been adopted by more than 100 global retailers, such as Samsung, HP, DeBeers and Signet Jewelers. In 2021, the company served over 2.7 million unique users and generated over $240 million in sales for its customers. Data shows Go Instores video chat and livestream offerings can increase conversion rates for retailers e-commerce operations. Typical online conversions range from 3% to 5%, whereas livestreaming offers a 10% conversion rate and one-to-one video chat can increase conversions up to 20% to 30% the equivalent of in-store conversion rates.

For more information on Emplifis Live Commerce solutions, visit https://emplifi.io/products/social-commerce/live-commerce/shopstream

About Orbit Baby, Inc.

Orbit Baby, Inc., is dedicated to building a global community of confident parents by providing products that offer mobility with intuitive functionality and unparalleled safety. Orbit Baby designs and manufactures premium child travel products, including: car seats, strollers, bassinets, and storage accessories, which work together as a complete travel system. Orbit Baby's groundbreaking design revolves around the patented SmartHub rotational interface that gives parents the convenience of docking and rotating interchangeable seats on various bases and strollers. For more information, visit http://www.orbitbabyusa.com.

About Emplifi

Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company and McDonalds, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit http://www.emplifi.io.

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Orbit Baby Partners with Emplifi to Provide Immersive Shopping Experience - Business Wire

Looking for a quick catch-up on the buzziest stories of the week? Heres Inman Top 5, the most essential stories of the week, according to Inman readers.

Before the Academy Awards last Sunday, Inmans Jim Dalrymple combed through dozens of movies including a few killer alien flicks to see what Hollywood really thinks of the real estate industry. Its apparent readers enjoyed walking down memory lane with silver screen agents (good and bad) of yesteryear because this is our No. 1 story of the week.

Inman has created an extensive resource for ways to find inventory from old-school methods to more creative approaches when it seems like theres nothing left on the shelves.

Visoot Uthairam / Getty Images

As homebuyers falter under the weight of scant inventory and booming home prices, everyone is counting on homebuilders to tip the scales by increasing supply. However, the specter of The Great Recession and coronavirus-induced supply chain issues means help for builders and buyers is far away.

Photo by Nicolas LE CORRE/Gamma-Rapho via Getty Images / edited by Inman

A new class of tech company is responding to the home inventory shortage by taking sellers to the edge of the MLS and sometimes beyond with off-market appeals and more.

Your business is built on the habits and activities you cultivate daily, says Jimmy Burgess. Take on the day with this curated collection of game-changing, value-added tasks.

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Hollywood agents (ranked), finding inventory now, essential daily habits: Inmans Top 5 this week - Inman

Social marketing intelligence is the method of extrapolating valuable information from social network interactions and data flows that can enable companies to launch new products and services into the market at greater speed and lower cost. This is an area of research however, companies using social marketing intelligence have achieved significant improvement in marketing campaigns.[citation needed]

Through social marketing intelligence, companies can identify people that are the most influential within their communities. These are the most connected people within any given social network. These people, sometimes called the alpha users or hubs as in small-world network theory, have considerable influence over the spread of information within their social network.[1]

Alpha users are key elements of any social networks, who manage the connectivity of the core members of the community. Similar to how viruses spread in nature, there is an initial starting point to communications in social networks, and the originators of such communications are alpha users. They tend to be highly connected users with exceptional influence to the other thought-leaders of any social network.

Before digital communications, it was only possible to isolate the most influential members of any community by interviewing every member and tracing their full communication patterns within the social network. Traditional fixed landline telephone and internet use did not give enough accuracy to be able to pinpoint alpha users to a meaningful degree. With the advent of mobile phones, a personal digital communication channel was available to study. Early research by mathematicians at Xtract[1] in Finland produced models that suggested mobile networks could indeed track the full communication and isolate the alpha users. Since then, several companies including Xtract have launched commercial tools to detect alpha users, usually using mobile operator billing and telecoms traffic data.

Engagement marketing campaigns attempt to use alpha users as spokespersons in marketing and advertising. The idea is that consumers will trust more the opinion of their friend or known contact from a social network, than the random marketing and advertising messages of companies and brands. The desire is to achieve viral marketing effects by which the alpha users would spread the messages further.

Alpha users were first briefly discussed in public in the book 3G Marketing in 2004.[2] The first industry article about alpha users was by Ahonen and Ahvenainen in Total Telecom in February 2005. The first telecoms conference where alpha user was explained was the 3G Mobile World Congress in Tokyo in January 2005. The topic was part of the strategy keynote address at the 3GSM World Congress in Cannes in February 2005. The first book to discuss alpha users at length was Communities Dominate Brands in 2005.[3]

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Social marketing intelligence - Wikipedia

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Learn the art of social media management with this $30 e-learning bundle - WKMG News 6 & ClickOrlando