Mediaboss Marketing

With the newly announced statewide restrictions along with recent shutdowns, furloughs and unemployment, peoples eagerness to do something to help is entwined with profound concern for their health, welfare and that of loves ones.

Thats why the tagline for the King County Tourism Recovery Marketing campaign hits home: Do Something. The campaign plays on a common theme: people want to support their community. Weve seen posts on social media encouraging others to order takeout or patronize local family-run businesses so they can survive.

Seattle Southside Regional Tourism Authority and Visit Seattle are encouraging residents to do something (within their comfort level): to enjoy all the county has to offer in accordance with the guidelines of our new normal.

While the full economic impact of COVID-19 on King County is not yet known, the data points below provide confirmation of the devastating impact the pandemic has had on tourism and hospitality in this region:

King County businesses have had to make heart-wrenching decisions on how to cut costs to stay afloat, and many smaller ones may not have the means to market themselves. This campaign provides you tools and an opportunity to receive free marketing exposure by using your social media channels and marketing outlets to help spread the message that King County is open for business.

Check out visitseattle.org/about-us for more information about how you can participate in the campaign and sign the All Clear King County Pledge. South King County Business can also visit seattlesouthsidechamber.com/southside-promise.

Receive a free online listingThe campaigns commercials (radio, social media, online channels, etc.) will direct people to visit its landing page. Your King County business can be listed on this page for free. You can sign up by visiting the All Clear King County Pledge webpage. Businesses in South King County can also take the Southside Promise for inclusion.

Post on social mediaThe campaign has developed a digital marketing toolkit to make it easy for local businesses to showcase their participation via social media. The post text has literally already been written, and photos, optimized for each social media channel, are available for download. It is just a matter of copying and pasting.

Use the hashtagWhether using one of the predesigned posts from the digital marketing toolkit or another post related to your business, make sure to include the hashtag #DoSomethingNearby. This will increase the number of people who see the posts by connecting it to the campaign. It will also allow for Visit Seattle and the Seattle Southside Regional Tourism Authority to see your posts and repost them on our channels.

Brand your business as open and cleanThe Do Something campaign is gaining traction with the public, and the message and logo are becoming recognizable as a badge that says your King County business is clean, safe and welcoming. Displaying one of the downloadable posters or adding the logo, imagery or messaging to your own website or flyers will tie your business into the campaign. The toolkit includes all the written copy, logos and images so they are easy to copy and paste.

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How businesses can receive free marketing exposure through the King County Recovery Campaign - The B-Town - The B-Town Blog

Pune, Dec. 04, 2020 (GLOBE NEWSWIRE) -- The global pay-per-click (PPC) software market is set to gain traction from the rising integration of machine learning (ML) and artificial intelligence (AI) with PPC software solutions. This information is given by Fortune Business Insights in a new study, titled, Pay-per-click Software Market Size, Share & COVID-19 Impact Analysis, By Type (Search Advertising, Social Media Advertising, Remarketing, Online Shopping, Display Advertising, And Others), By Deployment (Cloud, On-premises), By Enterprise Size (Small & Medium Enterprise (SMEs), Large Enterprises), By End-user (BFSI, Retail & Ecommerce, Automotive, Healthcare, Media and Entertainment, IT & Telecom, And Others), and Regional Forecast, 2020-2027. The study further mentions that the pay-per-click software market size was USD 12.58 billion in 2019 and is projected to reach USD 28.62 billion by 2027, exhibiting a CAGR of 11.2% during the forecast period.

Click here to get the short-term and long-term impact of COVID-19 on this market.

Please visit: https://www.fortunebusinessinsights.com/pay-per-click-ppc-software-market-104386

COVID-19 Pandemic: Declining Ad Spending Worldwide May Affect Growth

The outbreak of the COVID-19 pandemic has changed the work culture in various countries worldwide. The World Economic Forum declared that on average, in June 2020, the ad spending was down by 12% and 7% in France and Germany, respectively. Europes spending declined by 9%. The BFSI sector is nowadays connecting with their clients by taking advantage of cost-effective PPC software solutions. Most of the other businesses are creating awareness of numerous safety norms amid the COVID-19 pandemic with the help of social media management and PPC platforms. Our reports will provide an elaborate analysis of every aspect of the pandemic to help you grow.

How Was This Report Created?

The market for pay-per-click software comprises a large number of regulatory organizations, processors, and stakeholders. Primary resources from both the demand and supply sides of the market were interviewed to gather quantitative and qualitative information. The secondary research included white papers, annual reports, articles by recognized authors, certified publications, and trade directories.

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Drivers & Restraints-

Increasing Need to Track and Monitor Performances will Bolster Growth

The rising usage of PCC ads management tools, such as SearchForce, Google Adwords Keyword Planner, ClickSweeper, and Acquisio is set to be a significant driver for the pay-per-click software market growth in the coming years. They enable companies to visualize, monitor and track the performances of cloud-based services and applications. However, PPC software solutions can cause data privacy and security issues, such as click frauds, unforeseen emergencies, information loss, and application vulnerabilities. These factors may obstruct the demand for PPC software solutions.

Segments-

Search Advertising Segment to Hold Largest Share Backed by Higher Usage of Connected Devices

Based on type, the search advertising segment held 27.5% in terms of the PPC software market share in 2019. It is expected to hold the largest share throughout the forthcoming years because of the increasing usage of connected devices. Also, the rising penetration of the internet for monitoring and optimizing online advertisements would aid growth of this segment.

Speak to Analyst: https://www.fortunebusinessinsights.com/enquiry/speak-to-analyst/pay-per-click-ppc-software-market-104386

Regional Analysis-

Rising Adoption of Social Media Platforms to Accelerate Growth in Asia Pacific

In 2019, North America generated USD 5.13 billion in terms of revenue and is set to dominate throughout the forthcoming years. This growth is attributable to the presence of renowned companies, such as Yahoo!, Microsoft Corporation, and Google LLC in the region. Asia Pacific, on the other hand, would grow exponentially on account of the increasing usage of social media platforms and smartphones for developing marketing campaigns in this region. In Europe, the surging number of paid search software providers would propel growth.

Competitive Landscape-

Key Players Focus on Introducing Novel PPC Software Solutions to Gain Competitive Edge

The market for PPC software contains several renowned companies that are mainly striving to gain a competitive edge by launching unique solutions. Some of the others are also engaging in mergers and acquisitions to strengthen their positions. Below are the two latest industry developments:

List Of Key Companies Profiles In PPC Software Market Are:

Quick Buy PPC Software Market Research Report: https://www.fortunebusinessinsights.com/checkout-page/104386

Detailed Table of Content:

TOC Continued..

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Have a Look at Related Research Insights:

Customer Experience Management Market Size, Share & Industry Analysis, By Component (Solution, Services), By Deployment (On-Premises, Cloud), By Organization Size (SMEs, Large Enterprises), By Touchpoint (Telephone, Email, Web, Social Media, and Others), By End-User (BFSI, Retail, IT and Telecommunications, Healthcare, Manufacturing, Government, Travel and Transportation and Others) and Regional Forecast, 2019-2026

Customer Data Platform Market Size, Share & COVID-19 Impact Analysis, By Component (Platform and Services), By Deployment (Cloud, On-premises), By Type (Access, Analytics, and Campaign) By Industry (Banking, Financial Services and Insurance (BFSI), Retail and eCommerce, Information Technology (IT) and Telecom, Media and Entertainment, Travel and Hospitality, Healthcare, and Others (Government and Education)), and Regional Forecast, 2020-2027

Professional Service Automation Software Market Size, Share & Industry Analysis, By Application (Consulting Firms, Marketing, and Communication Firms, IT Firms, Architecture and Construction Firms, Research Firms, Accounting Firms, Others), By Deployment Type (Cloud, On-premise) and Regional Forecast, 2019-2026

Artificial Intelligence (AI) Market Size, Share and Industry Analysis By Component (Hardware, Software, Services), By Technology (Computer Vision, Machine Learning, Natural Language Processing, Others), By Industry Vertical (BFSI, Healthcare, Manufacturing, Retail, IT & Telecom, Government, Others) and Regional Forecast, 2019-2026

Digital Payment Market Size, Share & Industry Analysis, By Payment Type (Mobile Payment, Online Banking, Point of Sale, Digital Wallet), By Industry (Media & Entertainment, Retail, BFSI, Automotive, Medical & Healthcare, Transportation, Consumer Electronics, Others), and Regional Forecast, 2019-2026

About Us:

Fortune Business Insightsoffers expert corporate analysis and accurate data, helping organizations of all sizes make timely decisions. We tailor innovative solutions for our clients, assisting them address challenges distinct to their businesses. Our goal is to empower our clients with holistic market intelligence, giving a granular overview of the market they are operating in.

Our reports contain a unique mix of tangible insights and qualitative analysis to help companies achieve sustainable growth. Our team of experienced analysts and consultants use industry-leading research tools and techniques to compile comprehensive market studies, interspersed with relevant data.

At Fortune Business Insights, we aim at highlighting the most lucrative growth opportunities for our clients. We therefore offer recommendations, making it easier for them to navigate through technological and market-related changes. Our consulting services are designed to help organizations identify hidden opportunities and understand prevailing competitive challenges.

Contact Us:Fortune Business Insights Pvt. Ltd.308, Supreme Headquarters,Survey No. 36, Baner,Pune-Bangalore Highway,Pune- 411045, Maharashtra,India.Phone:US: +1-424-253-0390UK: +44-2071-939123APAC: +91-744-740-1245Email:sales@fortunebusinessinsights.comFortune Business InsightsLinkedIn|Twitter|Blogs

Originally posted here:
Pay-per-click Software Market to Reach USD 28.62 Billion by 2027; Integration of AI and ML with Software Solutions to Aid Growth: Fortune Business...

In Michigan the SBA and SBDA are working with local businesses and city governments to help encourage consumers to shop small.

MICHIGAN, USA This holiday season despite the countries financial hardships due to the pandemic, a fall survey by the International Council of Shopping Centersstated people are expected to see holiday shopping increase this year.

At least 24 Michigan Main streets have decided to participate in a statewide social campaign using the hashtag #ShopSmallOnMainSt to encourage residents to shop locally, according to Grand Haven City Press Release.

Jeremy Swifney, a Grand Haven local main street representative told us how its worked for their city this year.

The SBA, kind of got some funds to the cares act, and then that money, they set aside and said how can we best influence our small businesses, Swifney said. This year, particularly like the ability to focus on Small Business Saturday maybe wasn't there. We needed to be like all hands on deck moving forward and in terms of how do we make sure that our businesses survive? So they said hey let's set this money aside Let's help out these small businesses through this avenue.

The SBA is federally funded and they usually supply their funding to small businesses.

Swifney told WZZM thatSBA reached out to local main street representatives around the state with Michigan's Small Business Developing Center also working on these smaller campaigns.

Businesses that were Main Street accredited got access to marketing assistance in order to help them get social media campaigns rolling.

Our district has around 76 retail shops, somewhere around 35 restaurants. We overall, including service industries have 330 businesses so the best bang for the buck is to help somebody who's already looking out for all of them all and that's kind of where they decided like this will be the best spend for us, Swifney said.

Swifney told us that Grand Haven businesses didnt want to emphasize the previous executive order rules as their way to encourage consumers to change the way they shopped this season, instead the SBA's marketing strategy helped them create their own voice and message to the community.

We wanted to talk about how we can positively impact our local businesses and how we can make sure that they can remain open from now through the holiday and beyondThe community support is what has allowed businesses to remain open especially in Grand Haven and the level that they have a number of communities have seen more turnovers see more of our vacancies and we have not yet. Swifney said.

Rich Baker, The President of The Grand Rapids Chamber of Commerce told us about the second largest city in Michigans social media approach to encourage residents to shop locally.

He maintained that their main focus was also to keep the businesses still open alive after surviving multiple restrictions, with their #supportourgrbiz campaign.

Baker said, A huge percentage of the annual sales for a small business happened during this window of time during the holidays. You know, typically slows downs in a normal year really slows down retail sales in January and February because people have just had the holidays and done a lot of buying. And so the holiday season really helps businesses get through that slow period In the wintertime.

In order to fill the need, a lot of local businesses statewide have transitioned to offer curbside pickup, local delivery, or even mailed items to keep up with and prepare for the holiday orders. But because of marketing and advertising dollars, consumers are more likely to see large box store deals.

Both cities are hoping these social media campaigns will impact where neighbors go to buy there electronics or winter clothes this year.

Based on what everybody's saying online, based on what I was seeing downtown. I'm seeing people come out for the local businesses, come forward a little bit stronger than in years past and that's really good to see you know hopefully throughout the holiday season people don't just do that on a one day basis, they don't look at Small Business Saturday and say well I did my thing and Small Business Saturday, Swifney said.

Black Friday officially launched the holiday spending season, with Small Business Saturday coming right before Cyber Monday and Giving Tuesday.

Swifney and Baker said they are encouraging people to spend as many of those big spending holidates within their community.

Each dollar spent locally roughly 60% of that goes back into the local economy and that's definitely not the case is anywhere from 10 to 20% of the box retail shops so you know your money will go further back and you need it and that's really what's going to help our communities, Swifney said.

In addition, Baker also told us that the GR chamber is still trying to push their latest grant program for businesses this holiday season.

We've been doing the Small Business grant program with the county and that is wrapping up very soon we're getting down to the end. That has to be allocated before the end of December. And so getting that all those resources out into the hands of small businesses is very important to us as well, Baker said.

The Grand Rapids Chamber of Commerce partnered with Kent County to expand the counties grant program which was made to assist small businesses affected by the Nov.18 MDDHS order. The Small Business Recovery Program application ends November 30th and can be found here.

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Social Campaigns are being used to market this years local holiday shopping season - WZZM13.com

BOSTON, Dec. 2, 2020 /PRNewswire/ --Growth forconsumer packaged goods (CPG) brands will be driven by online shoppers on a small number of giant online marketplaces as we enter the next phase of worldwide retail, according to How to win in Retail 5.0, a new whitepaper from Edge by Ascential, the data, insight and advisory solution that gives global brands the knowledge to win in digital commerce.

What is Retail 5.0?Edge by Ascential analysts define Retail 5.0 as the fifth generation of retail and the next era of the sector's evolution. This generation is characterized by marketplaces mastering personalization at scale, big data being effectively leveraged, and category domination by fast-paced, agile brand manufacturers.

Two challenges for brandsBy 2025, analysts forecast that online sales will account for 40% of total CPG sales. The dominance of digital marketplaces will mean further digitization and compression of retail channels, creating opportunities for CPGs to win big. Edge by Ascential has identified two priority challenges that CPG brands need to overcome to ensure long term survival: winning at capturing the marketplace shopper and winning at product innovation and delivery.

Three steps for brand growthAccording to the report, CPGs will not win the race to win over consumers with mass personalization, when faced with the huge spending power, motivation and the network effects of marketplaces such as Amazon and Alibaba. CPGs should focus now on which marketplaces are worth operating in and how to deploy winning strategies on those retailers. Edge by Ascential advises a three-step approach to a marketplace-centric growth strategy:

The report also highlights the need for CPGs to review their distribution models, ensuring at least 30% of stock is immediately available for rapid global distribution. Much like commodity traders, who trade inventory based on demand and supply dynamics to maximize profitability, the best CPG firms will allocate inventory to different marketplaces on a daily basis to optimize its yield and must also always meet surges in consumer demand on marketplaces globally, with no out of stocks. Sales events will continue to be a primary source of massive inventory demand surges globally, such as Alibaba's Singles Day or Amazon Prime Day.

Deren Baker, CEO of Edge by Ascential, said:

"The message is clear: if you can't beat 'em, join 'em. As the world becomes a smaller place and the technology gap between the big ecommerce marketplaces and everyone else grows ever wider, we recommend that CPG brands avoid following the crowd on mass personalization and instead focus on implementing an effective marketplace strategy.

In the last five years, Edge by Ascential has worked closely with our CPG partners to create the most effective execution on every major marketplace worldwide that counts. Our Digital Shelf product tracks over 85m products, across 1,000+ retailers in every major market to give our customers the complete, global view of their performance and competitive landscape. We feed this data back to our CPG partners, down to an individual SKU-level, allowing them to react fast, capture opportunities and mitigate lost sales. It is this granular insight, delivered consistently at a global level, that helps our customers outmanoeuvre and outpace their competition online. Additionally, our regional experts around the world help us steer our customers' strategies based on the advancements we witness in more mature ecosystems, such as China."

How to win in Retail 5.0 is available to download here.

ENDS

Media enquiries

For further information, please contact:Will Parrott/Georgie Moreton, Propeller PR[emailprotected]

About Edge by Ascential

Edge by Ascential gives global brands the knowledge to win in digital commerce by providing actionable, next-generation data, analytics, insights and strategic consulting. Its unparalleled suite of solutions - including Market Share, Digital Shelf, Price & Promotions and Retail Insights - enables brands to develop and implement strategies that maximize revenue growth; optimize product listings; increase sales faster than the category and the competition; and drive margin growth. More than 500 global brands depend upon its weekly, daily and real-time data-driven insights.

A subsidiary of Ascential plc, the global specialist information company, Edge by Ascential has more than 400 employees in 10 offices across North America, Europe and Asia. For more information, visit http://www.ascentialedge.com.

SOURCE Edge by Ascential

http://www.ascentialedge.com

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Brands must master marketplace strategies to win consumers, not focus on mass personalization, reveals new report from Edge by Ascential - PRNewswire

Lucy von Sturmer Published 22 hours ago. About a 5 minute read. Image: In 2017, Patagonia took on President Trump to try and save Utah's Bears Ears National Monument | Bob Wick/Bureau of Land Management Brand Provided

The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three keytakeaways for marketers looking to stay relevant in a changing world, and take a stand for good.

For many in the creative sector, the promise of working with brands is due totheir storytelling power and potential to drive new narratives narrativesaround belonging, sustainable futures, feminism, identity ... the list goes on.

Within the marketing landscape, the brightest minds flock not to growbusinesses they dont care about, but with the ambition to bring theircreativity and passion to drive positive change forward; using the influence,power and platform of global brands to do so.

But what does driving change actually look like? And how can brands that want tobecome more purpose-driven embrace this change, credibly?

Last month, I curateda conversation at European conferenceOnBrand, to learn more about this with Isabel Crabtree-Condor, Knowledge Broker at Oxfam; RaviAmaratunga Hitchcock, founder of Soursop; Alex Weller, MarketingDirector Europe at Patagonia; and Nadine de Ridder, founder of We AreAll Activists. Here are three key takeaways for marketers looking to stayrelevant in a changing world, and take a stand for good.

While some brands might want to position themselves as changing a narrative,Crabtree-Condor from Oxfam was quick to remind us that a single brand cannotchange a narrative. Narratives are complex, interwoven stories andunderstandings about the world, she stressed; and though we all have a role inshaping narratives, no one actor can drive this change alone.

Reminding brands to stay humble and leave their ego at the door, she emphasisedthe importance of collective action.

If you can accept that a cause isnt something you can hijack or use to makeyourself more visible, then your starting point is radically different. Itsimportant to remember that it's not about you; it's about collaborating withothers and contributing.

Weller, when reflecting on how Patagonia continues to get itright,stressed the importance of making a long-term commitment to anissueand working to understand where and how their resources as a brand can make adifference.

Reflecting on Patagonias approach to supporting The Blue Heart ofEurope the last untamed riversleft on the continent he outlined that the first step was consultation withcivil society organizations and those already at the forefront of change. Heshared:

As a large company, it requires a lot of sensitivity to support people whohave made it their lifes work to generate positive change. So, before anything,our role is to gain a deep understanding of what those on the frontlines aregoing through and what they want to achieve and then ask ourselves: What isthe unique thing we can bring or do to increase the chance of success?

Brands must ask themselves, and be prepared to have an honest answer to, thequestion: Why pursue activism in the first place? de Ridder stressed. Shenoted that while many are eager to claim the position of brandactivist,theyre not willing to pay the price that comes with it. She asserted:

There may be praise and approval; but alsoresistance,lack of recognition,backlashesand canceling. How many brands are truly willing to make this sacrifice to beable to support their claim of wanting to change the world for good?"

Noting the inherent dichotomy between advertising and activism, the conversationquickly turned to reimagining business models. de Ridder dove straight to theheart, expressing her dismay at what she perceives as an inability for mostcompanies to redesign their business to find an authentic place for activism.

Weller echoed this sentiment, saying: Capitalism is fundamentally broken. Aslong as businesses serve one predominantobjective,which is to deliver value to shareholders or to accelerate the growth of theirbusiness in order to sell, then everything that follows behind that issubservient to that need.

Gone are the days when a faint promise to do good would cut it; the game hasclearly changed and the stakes are higher than ever. And with this new landscapecomes new expectations. As consumers, we want transparency; the ability to peelbehind the layers of a company and see long-term commitment to a cause notjust a new campaign.

There are countless studies to back up this shift in expectation: The 2019Edelman TrustBarometeris just one of these confirming that 64 percent of consumers want brands to domore on societal issues; while 76 percent say that CEOs should take the lead onchange, rather than wait for the government to impose it.

Clearly, there are many ways a brand can make a difference; it just requirescommitment, vision and bravery. At a time when were facing multiple crises allat once not to mention, were living in the midst of a global pandemic theneed for brands, and the private sector at large, to play a role in creating abetter future has never been more urgent. In fact, that future quite literallydepends on it.

Published Dec 4, 2020 7am EST / 4am PST / 12pm GMT / 1pm CET

Lucy von Sturmer is the founder of The Humblebrag, a strategic communications consultancy based in the heart of Europe, dedicated to amplifying the voices of change-makers.

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3 Lessons for Brands on How to (Credibly) Drive Social Change - Sustainable Brands