Mediaboss Marketing

Dec 04, 2020

A Bank of America report describes Gen Z as the most disruptive generation ever, due not only to their technological savviness but also for their focus on sustainability and activism.

The report, OK Zoomer, defines the generation as individuals born between 1996 and 2016. Findings are based on a global survey during August of over 14,500 individuals.

Gen Z the oldest of whom are currently aged 24 will surpass Millennials earnings power by 2031, with overall spending power augmented to the Great Wealth Transfer from Boomers and the Silent Generation.

With 45 percent of the group online almost constantly and the overall generation treating internet access as necessary a utility as water or electricity, Gen Z is expected to accelerate some Millennial trends, including e-commerce, shifts toward streaming media and emerging payments, such as cryptocurrencies and mobile wallets.

But Bank of America contends Gen Z are true digital natives and characterizes Millennials as playing catch-up.

One difference is Gen Zs preference for products over experiences. Luxury is seen as a beneficiary as Gen Z gains more clout status symbols continue to matter for the next generation with social media an always on place to measure and compare social makers.

Gen Zs commitment to sustainability stands out, as well, and related headwinds cited for marketers include fast fashion, meat, cars and air travel.

Their activist focus is also evident as four in 10 Gen Zers see themselves as citizens of the world versus just two in 10 Boomers. The report states, They grew up in the aftermath of the financial crisis and flourished as social rights for LGBTQ+ and movements such as #metoo came to the fore.

Finally, Gen Z will absorb the brunt of the pandemics fallout as many enter the workforce.

Bank of America stated, These experiences have shaped Gen Z to be a very different generation from Millennials key activists on climate change, fiscally cautious, valuing luxury/quality over quantity, and better skilled for an automated world. We think financial markets often underestimate these differences, assuming Gen Z to be the same as their predecessors, missing the distinctions that help understand the changing new consumer.

DISCUSSION QUESTIONS: Do you see Gen Z behaving somewhat similarly to Millennials or a step-change different? Will their online proclivity, focus on sustainability, activism or some other trait be the biggest obstacle for brand and retail marketers?

"Unless you're planning to sell only to one generation during a specific stage in their lives, you either have to grow with them or adapt for the next generation of shoppers."

"Sure. Blame the young people again."

"I dont think it will be Generation Z per se so much as the behaviors that they display that will be adopted by the rest of us."

Read the original:
Will Gen Z be the 'most disruptive generation ever' for retail and brand marketers? - RetailWire

There's no question that few people will be sad to see 2020 in the rearview mirror. However, just because you are ready for the New Year, it does not mean you can sit on your laurels, expecting your current marketing efforts to work in the coming months. Now is the time to learn what's new, what's trending, and how to implement these trends into your own strategy to achieve more success than ever before.

As social platforms continue to grow and provide more opportunities, features, and placements, you can also look at historical trends to figure out what is coming. Because so many brands are actively pivoting to establish a more strategic and increased online presence through social media, it is possible to figure out what is coming and then plan accordingly.

New Placement Opportunities on Instagram and Other Platforms

Social media platforms are actively working to find new ways to monetize. Usually, this means offering new ad placements. One channel you can feel confident will do this is Instagram. Its stories have had huge successes, which means ad placements will likely be available in the coming year.

Even though Instagram has announced no formal plan or ad placement, the platform did release a beta program to some creators in May of 2020, which allowed them to begin earning money from their IGTV channels.

Take Steps to Diversify Paid Social Channels Past Facebook

Facebook recently experienced a massive outage, where ad accounts and set ads were disabled with no valid reason or any notice. With up to 75% of brands paying to promote their Facebook posts and up to 93% of advertisers using Facebook Ads, it is clear where most of social media advertising budgets are being used.

Even if you have a small marketing budget, try to extend your reach beyond Facebook. Test out other platforms, too, such as TikTok, Snapchat, Pinterest, LinkedIn, and Twitter. Take time to learn about each platform and its audience targeting capabilities, best practices, associated costs, and design specifications.

Utilize Pinterest Ad Opportunities

Diversification is a common thread for 2021 social advertising efforts. As you look into other social platforms, don't forget about Pinterest. Even though this site is still considered "up and coming," it is taking steps to expand its available advertising. Take a look at what's available to see if it will work for your company.

Using the Latest Trends to Your Advantage

If you want to ensure your paid social ads have the most reach and most significant impact, be sure you embrace the trends mentioned here. With 2021 right around the corner, now is the time to take steps to maximize your social advertising efforts and achieve better results and more success than ever before.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

Read the original:
Introducing: The Top Paid Social Trends for 2021 - Inc.

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Global Microlearning Software Market 2020 (Covid-19 Analysis) Major Factors That Can Increase The Worldwide Demand - Cheshire Media

What does 2021 look like for the market research industry? For over 20 years, market researchers have been under constant pressure to prove the value of our services, and nothing has changed in that regard. As we face a pandemic that has cut into corporate and client profits, market researchers are once again called upon to innovate and show our value.

Budgets for 2021 are almost certain to be lower than 2020. In the U.S., Gartners research presents a sad but realistic picture with almost half of CMOs experiencing mid-year budget cuts as a result of the pandemic. According to a survey by Dun & Bradstreet, 70 percent of senior marketers in the U.K. say their budgets have been cut as a result of COVID-19. Yet, 76 percent are facing increased pressure to deliver leads even during the pandemic. These cuts obviously affect funds that could be used for market research.

However, there are ways to adapt during this prolonged period of turmoil. Here are a Bastion db5s top five trends and predictions for market research in 2021:

Looking to 2021As we look ahead to next years trends and predictions, one thing is certain, the pandemic has had a significant impact on all businesses, including market research. Market researchers need to expect budget cuts and must adapt to continue to prove our value. Digital and virtual offerings, automation and AI adoption, specialization and agility will all play a huge role in the year to come. The most important thing a market researcher can do now is to accept the change and look for ways to meet the moment.

Written by Chris Hubble.

Read more here:
Top Five Trends and Predictions for Market Research in 2021 - CEOWORLD magazine

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Talk Dygital keynote speaker and workshop trainer Andrew Davis explores the importance of a digital presence for financial advisers and planners.

See what he has to say by clicking below.

MMI 2020: Why financial advisers need social media

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On demand: Andrew Davis on putting the 'so what' into social media - Money Marketing