Mediaboss Marketing

Social Embed Sources

Percent of total social embeds by platform.

New Report from Kargo Shows that Social Embeds Drive 20% More Pageviews, Providing Brands a Safe and Premium Social Media Advertising Opportunity

NEW YORK, Dec. 10, 2020 (GLOBE NEWSWIRE) -- Kargo, the leader in mobile advertising, announced today the findings from a new report on social embedsimages, videos or posts originating from a social media platform that are placed within articles to enhance the timeliness and relevance of a story. Kargo analyzed over two billion pages across Comscore top 250 publishers as well as Kargos 700+ premium publisher properties for social embeds and found them on more than 30% of all article pages, with Twitter making up 46% of the total.

Publishers understand that news breaks first on social media. Theyre jumping on this by incorporating social embeds in more of their content, and theyre opening up adjacent advertising spaces to help brands get in on the visibility, said Abe Storey, Director of Product Management at Kargo.

The report finds that social embeds drive a significant increase in pageviews, and that the trend is growing. This is due to the timeliness and relevance of the content attracting readers and prompting more sharing. On average, pages with social embeds get 20% more views than other pages, and the average number of embeds per page has increased from 3.14 in Q2 to 3.52 in Q3, showing that publishers prefer to include multiple embeds in a single article.

A chart accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/04a8c17e-40cd-44b2-bca2-b6fb97db45cf

Social embeds are a win-win for publishers and advertisers. They bring more energy to editorial coverage and because theyre hand-picked by professional journalists, they offer up a brand-safe environment for brands otherwise cautious about social marketing, said Harry Kargman, CEO and Founder of Kargo.

You can download a copy of the report here.

Methodology: Kargo used its Social Canvas advertising product to analyze social embeds from 19 different social media sites such as Twitter and Instagram across more than 2,000,000,000 publishers pages on the Comscore 250 and 700+ publisher properties for Q3 2020. Social Canvas lets advertisers target ad slots next to social embeds in articles for high-profile visibility in a brand-safe context with high-impact display and video units.

About Kargo

Kargo is the leader in creating mobile advertising experiences that elevate brands and motivate consumers. Our advertising partners fill the ranks of the Fortune 500 and our invitation-only editorial marketplace sets the standard for quality content and reach, including 100% of all U.S. smartphone users. With a focus on innovation, our creative team designs exclusive new ad formats that drive breakthrough performance and win industry awards. Kargo is 250 diverse employees strong with offices in NYC, Chicago, Dallas, Los Angeles, San Francisco, Auckland, Sydney and Singapore.

Contact:Emily Rileyeriley@rileystrategic.com914-330-1128

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Social Embeds Now Appear on 30% of Publisher Pages, With Twitter Accounting for 46% of Total - GlobeNewswire

Market Study Report, LLC's latest addition on ' Social market' is a research that features comprehensive outlook pertaining to market valuations, market share, profit estimations, and the geographical spectrum of this business. The report precisely describes key obstacles and opportunities for growth, while drawing out competitive standing of market majors, including their portfolio and growth strategies.

Executive Summary:

The recent study on Social market offers a complete overview of this business sphere with a detailed description of the key growth catalysts, opportunities, and restraints impacting the profitability graph in the forthcoming years.

Request a sample Report of Social Market at:https://www.marketstudyreport.com/request-a-sample/2770665?utm_source=algosonline.com&utm_medium=AK

Industry experts predict that the Social market is estimated to register a health growth rate of XX% over the forecast period.

The report bifurcates the market into various segments and provides individual assessment of the same to highlight to the top revenue prospects. A robust outlook on the key trends influencing the geographical landscape and competitive scenario is also included. Furthermore, it addresses the impact of the COVID-19 pandemic on the profitability graph and assists industry partakers in making well-informed decisions.

Market rundown:

Regional outlook:

Product gamut overview:

Application spectrum summary:

Ask for Discount on Social Market Report at:https://www.marketstudyreport.com/check-for-discount/2770665?utm_source=algosonline.com&utm_medium=AK

Competitive landscape review:

Report Objectives:

The Report Answers the key Questions

For More Details On this Report: https://www.marketstudyreport.com/reports/global-social-marketing-management-smm-applications-market-growth-status-and-outlook-2020-2025

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Contact Us:Corporate Sales,Market Study Report LLCPhone: 1-302-273-0910Toll Free: 1-866-764-2150 Email: [emailprotected]

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Social Market Outlook, Strategies, Manufacturers, Countries, Type and Application, Global Forecast To 2025 - AlgosOnline

Twitter has announced new partnership agreements with both DoubleVerify and Integral Ad Science in order to provide advertisers with increased assurance around the placement of their ads within the app, and safeguard against potential brand association with controversial content on the platform.

As explained by Twitter:

"We've selected DoubleVerify (DV) and Integral Ad Science (IAS) to be Twitter's preferred partners for providing independent reporting on the context in which ads appear on Twitter. We see this as an opportunity to build solutions that will give advertisers a better understanding of the types of content that appear adjacent to their ads, helping them make informed decisions to reach their marketing goals."

Brand adjacency became a larger concern back in 2017when various major brands pulled their YouTube ad spend due to their promotions appearing alongside videos promoting extremist views and/or hate speech. That sparked all the major digital platforms to provide more assurance and brand safety tools, and Twitter is now looking to also upgrade its approach, in line with rising industry standards.

Twitter says that it's been conducting a review of various potential verification and review partners over the last few months, in order to improve its brand safety options.

"We're excited to make this announcement, knowing that there has never been a third-party brand safety solution built to measure for adjacency to brand unsafe content in an environment like Twitter, which is both real-time and dynamic.We look forward to partnering with both DV and IAS to create custom solutions for our unique platform and we intend to start testing solutions in early 2021."

Given the nature of Twitter, both in terms of its real-time content focus and its personalized user feeds, it's a difficult proposal for a review partner to take on, in order to provide accurate, reliable advice as to where, exactly,ads will be placed. It'll be hard for Twitter to say, for sure, that ads won't be shown alongside controversial content, but that's what these new partners now need to assess, in order to facilitate new tools and approaches to ensure that advertisers can select brand-safe options for their campaigns.

That said, Twitter does also note that its own research has shown no indication that adjacency between ads and divisive content on its platform has impacted brand favorability.

In addition to this, Twitter says that it will also undergo an accreditation process across all four of the Media Ratings Councils offered Accreditation Services: Viewability, Sophisticated Invalid Traffic Filtration, Audience Measurement, and Brand Safety.

"We will be prioritizing the Brand Safety audit first, and have already started the proposal process for this accreditation."

These are important steps for Twitter and its ad partners, which will provide more options for businesses moving forward, as they seek to maximize their Twitter ad campaigns. As noted, brand safety tools are now the norm, and if digital platforms want to maximize their revenue opportunities, they need to invest in such to maximize appeal.

Continued here:
Twitter Seeks to Provide More Brand-Safety Tools with New Ad Verification Partnerships - Social Media Today

Global creative agency Sid Lee has added L.A.-based social ad shop Denizen to its community. The Denizen team will complement Sid Lees service offering in the U.S. to drive better customer experiences. By joining forces, both organizations will channel new creative energy and bolster the depth and breadth of their fast-growing social, editorial, and entertainment capabilities.

The addition enhances Sid Lees digital value proposition at a time when clients are increasingly building out their digital platforms and driving demand for more authentic and creative ways to meaningfully engage with audiences, fans, and communities.

Andy Bateman, CEO of Sid Lee USA, said of the Denizen team, They created ground-breaking social campaigns for many mainstream entertainment brands. Their unique approach to content continues to garner them awards and attention. Their iconic Tiny Hamster series, which grew to over 50 million views, truly demonstrates their tremendous ability to connect with communities by becoming part of them. Even if you dont know them, odds are you know their work. They have become part of the culture and creatively contribute to the zeitgeist, and thats what Sid Lee is all about. Not only that, but they are great people, and as weve got to know the team, we see a great cultural and values-based fit.

Denizen is now part of Sid Lees global creative community with offices in New York, Los Angeles, Seattle, Paris, London, and Toronto and headquarters in Montral, joining members such as Digital Kitchen, Bimm, Yard, and Haigo.

Denizen co-founder Amy Matsushima added, Weve been independent for 10 years and have always felt like agency outsiders. Realizing how much we share with Sid Lee has been such an exciting discovery. Like us, they believe that we must do more than reflect culture--we must contribute to it and do better, not just for our clients but for the communities we are trying to reach. Joining Sid Lee is like strapping our values to a rocket. It enables us to do what we do best for more clients,

Piazza becomes global CEOIn a separate development, Vito Piazza has been appointed Sid Lees global CEO, succeeding Bertrand Cesvet who returns to his position of executive chairman. For some 20 years, Piazza has been an influential force at Sid Lee. As group president, he oversaw business operations across the agencys network and provided strategic guidance to all units for collective success. His strong entrepreneurial drive and business acumen were critical to establishing Sid Lees roots in all markets and in the founding of the Toronto office.

Cesvet has successfully led the 900 professionals in Sid Lees creative community for the past four years and spearheaded a critical growth period in the agencys history through a series of mergers and acquisitions in Canada, the U.S. and Europe. As executive chairman, he will remain strongly engaged in setting Sid Lees strategic vision, driving growth and helping create work that matters.

Cesvet said, Vito is a brilliant human being, an esteemed colleague and a great friend. I am very pleased to be handing over the reins to such an outstanding leader. He is one of the very few visionaries to truly combine two proven qualities that drive businesses: creativity and strategy. His track record is remarkable, and he is someone people want to work with. I am certain he will continue to cultivate and elevate Sid Lees creative reputation and success as our industry enters a new era.

Piazza stated, I am honored to be stepping into this role. I want to thank Bertrand, who has been my co-conspirator since I joined in 2003. I could not have reached this point in my career without his invaluable support.

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Sid Lee Acquires Social Agency Denizen To Grow Social Marketing and Entertainment Practice in the U.S - SHOOT Online

THE WHAT?TikTok has released its 2020 Creative Excellence showcase, which features some of the most creative UK brand activations over the course of the year, with beauty brands NYX and Too Faced starring in the review.

THE DETAILSThe review aims to bring to life what 2020 was all about on TikTok.

Taking to a press release, the company said, From brands using TikTok to support local communities through the pandemic, to campaigns that put Creators at their heart, the 2020 Creative Excellence showcase celebrates storytellers that stood out in engaging the TikTok community and bringing them along on their brand journey. These campaigns, though individually unique, all make use of TikToks unique and versatile ad formats as well as its diverse Creator community to help brands reach new audiences in new ways.

LOral-owned NYX was lauded for its #DOLLHOUSECHALLENGE, which saw a host of Creators transforming themselves into dolls using NYX Professional Makeup products, while singing along to Melanie Martinezs Dollhouse track.

The brand activation was said to have inspired huge amounts of Halloween creativity, with the NYX said to understand TikToks value as an entertainment destination.

Meanwhile Estee Lauders Too Faced was credited for its#TFBornThisWay campaign, which used augmented reality Branded Effect to celebrate Creators unique and beautiful complexions. Tapping into the growing movement for authenticity, the campaign generated 2 billion views of videos with the hashtag.

THE WHY?TikTok has become one of the leading marketing destinations for both heritage and indie brands as they diversify their advertising offering to try and tap into younger, more digitally-savvy audiences.

Inam Mahmood, Managing Director, Global Business Solutions, UK, TikTok, said: 2020 has brought on momentous challenges for the advertising industry in light of the coronavirus. However, the industry has also demonstrated extraordinary resilience by adapting quickly, shifting focus to new formats and finding new ways to deliver joyful and impactful campaigns in a changed world. Being a relatively new platform, we have been humbled by brands embracing our community in the face of uncertainty, turning to TikTok to not just create new connections with customers in the digital realm, but to drive mass awareness and business growth.

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Beauty wins social marketing; NYX and Too Faced lauded in TikTok's 2020 creative campaign review - GlobalCosmeticsNews