Archive for the ‘Social Marketing’ Category

Studies pin some forms of discrimination on small proportion of campus community – University of Wisconsin-Madison

MADISON Research from the University of WisconsinMadison suggests certain forms of discrimination on campus are committed by a relatively small fraction of people, knowledge that could guide an effective campaign against the mistreatment and lack of inclusion college students from marginalized social groups often experience relative to their peers.

Our studies show that racism and lack of inclusion continue to be very serious problems, says UWMadison psychology professor Markus Brauer. Given the sheer number of individuals that students from marginalized backgrounds interact with, they are very frequently the target of discrimination or offensive comments. This is what they report, this is what our studies show, and this is what many other studies show.

Brauers team develops pro-diversity interventions and tests their efficacy in large-scale field experiments. Their social marketing approaches have improved attitudes toward diversity, increased feelings of belonging and even reduced the academic achievement gap.

Markus Brauer

Weve had a lot of encouraging results, says Brauer. But we had never demonstrated directly that our interventions lead to more inclusive behaviors. We had indirect evidence, such as students from marginalized backgrounds reporting that they are being treated more inclusively by their peers, but we had never measured students actual inclusive behaviors.

So Brauer and graduate student Mitchell Campbell set out to find a situation in which they could observe discrimination, like a student from a marginalized background being treated more negatively than a student from a non-marginalized background.

Over several years, the lab recruited student actors from or representing marginalized backgrounds Black, Asian, and Muslim students, a male student wearing a gay pride T-shirt and designed experiments in which the students engaged in everyday behaviors on the Madison campus. They trailed people into and out of busy campus buildings, recording who extended the courtesy of holding the door; dropped stacks of index cards in occupied elevators, noting who would help pick them up; left open neighboring seats on crowded buses to see who was comfortable filling them.

In their analysis, published today in the Journal of Experimental Psychology, the researchers found the majority of people did not discriminate in these situations. When the experiments subjects interacted with individuals from typically marginalized backgrounds, they treated them just as positively (or negatively) as their non-marginalized counterparts.

Brauer says it was an interesting insight into the campus community: Though discrimination undoubtedly occurred especially toward Black and Muslim actors in the experiments the discrimination was caused by a numerical minority of the individuals whose behavior was observed.

We were surprised by these results, Brauer says. We tried out one situation, then another one, and so forth. But study after study came back with the same result: Most students did not treat our white actor more positively than the Black, Asian, or Muslim actors.

Meanwhile, the researchers conducted a large-scale survey asking students about their experiences on campus. In one question, respondents were asked to divvy up the student body into groups ranging from very discriminatory to very inclusive.

We looked at the responses from students from marginalized backgrounds, about 500 in our sample. It turns out that they put about half of their fellow students in the somewhat inclusive or very inclusive category, says Brauer. And then theres another 25 percent who are put in the middle of the road category. This category consists of students who dont go out of the way to be inclusive, but they dont engage in overt discriminatory behavior either.

And then there were the other 20 percent to 25 percent of students, judged by their peers, who engage in either indirect or direct forms of discrimination.

The ratios are consistent with the Pareto principle. Sometimes called the 80/20 rule, the idea named for economist Vilfredo Pareto says that (loosely) 80 percent of the effects come from 20 percent of the causes in many phenomena 80 percent of revenue from 20 percent of customers, 75 percent of political donations from 10 percent of voters, most cheating perpetrated by a small group of players.

A Pareto-consistent description of discrimination may limit the number of people behaving badly toward others based on their race, religion or sexual orientation, but it shouldnt minimize the harm.

Theres no way, Brauer says, to know yet whether the findings can be generalized to other community settings, such as large private companies or even other colleges. And the groups initial results should be regarded with ample caution.

We studied relatively simple behaviors in fleeting public interactions, Brauer says. We didnt study microaggressions, nor how violently people react to norm transgressions. We also dont know what happens in study groups or how many students make offensive statements in classroom discussions.

The studies dont address systemic forms of racism and discrimination that disadvantage many students from marginalized backgrounds.

Also, more and more people argue that not being racist is not enough, and that our goal should be to be anti-racist. That is, all of us should actively work toward racial equality, Brauer says. Our studies do not measure how many students on campus are anti-racist.

However, if the labs findings hold up in future studies, Brauer says successful approaches to increasing tolerance and minimizing harmful interactions on campus should avoid a one-size-fits-all strategy.

From a social marketing perspective, from a behavior-change perspective, if the goal is to get people to behave inclusively, you want to use specific messages that are targeting a particular segment of the population, says Brauer.

Brauers preference would be to focus on what he calls the moveable middle, the 25 percent or so that non-white students describe as having neither particularly strong positive or negative attitudes about diversity.

These are the people we can easily get to behave more inclusively towards peers from underrepresented groups, he says. If we just gave them the right tools, and gave them more information on how to do that, it can make a big difference.

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Studies pin some forms of discrimination on small proportion of campus community - University of Wisconsin-Madison

Brave Bison partners up with VOXI by Vodafone – The Drum

We have been appointed by Vodafone's youth-focused mobile network, VOXI, as their influencer marketing partner until the end of 2020.

We received the brief through its recently acquired entertainment media brand, The Hook. The Hook is one of the leading youth-focused social publishers in the world, home of trending news, entertainment and original video with 9 million multi-platform followers.

VOXI has worked closely with The Hook previously to deliver cross-platform social marketing campaigns. The Hook's highly engaged audience is led by Gen-Z and millennial followers, positioning the media brand as a strong partner to help VOXI grow their social audiences and drive sign ups.

The talent-led campaign will see Brave Bison partner with several influencers across key social platforms to raise awareness of the VOXI brand and the 'Endless' benefits it provides to an audience of digital natives. The campaign, which will run for an initial period of 3-months, will educate and encourage social audiences to switch their mobile network provider and join VOXI through a series of posts from influencer talent with high engagement rates.

"We are delighted to be working with such a relevant youth brand as VOXI. Our partnership highlights the natural synergy between The Hook and those brands targeting a millennial and Gen-Z audience. We're excited to develop a layered campaign that combines influencer marketing with editorial and media activity to encourage engaged audiences to join VOXI."

~Fran Hale, Sales Director at Brave Bison

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Brave Bison partners up with VOXI by Vodafone - The Drum

Ecommerce Director job with Mac Duggal | 147996 – The Business of Fashion

The ECommerce Director is responsible for the overall e-commerce experience to build a successful direct to consumer business online. This position will drive strategy in collaboration with cross-functional leaders in the US and at Headquarters across the following: merchandising, marketing, CRM, and customer service with direct responsibility for site experience (desktop, mobile, tablet), customer journey, and performance & analytics as well as operations.

Responsibilities & key activities:

Oversee the e-commerce function, define and understand key performance indicators, ensuring business hits targets, pulling appropriate levers to drive sales, and finding cost efficiencies across the business.

Own total eCommerce P&L; Developing the financial plan and expense budget that supports the business goals. Oversee budget for key programs (program development and implementation, promotions, email and marketing, search, and affiliate) to maximize opportunities and ROI.

In collaboration with the Marketing & Communications Director, establish marketing calendars, CRM activities including email/mobile/social marketing, paid search, SEO, affiliate and display. Ensure marketing vision is executed consistently and maintain budget ownership to optimize spend.

In partnership with merchandising and supply chain, monitor onsite assortment strategy, visual merchandising, and inventory levels to ensure appropriate in-stock positions.

Drive site experience and strategy, which includes defining an end-to-end client journey for our site and ensure best in class shopping and brand experiences are offered. As part of this, site personalization, targeting, and testing will be key.

Liaise with the head of Customer Service, ensuring the customer service experience is best in class. Create and own a technology roadmap prioritizing conversion driving optimizations by improving the customer experience. Results and improvements will be measured quantitatively and qualitatively and reported monthly.

Enhance and lead analytics function including ensuring fine-tuned capabilities to track, measure, and report on all KPIs - with special attention paid to site performance, performance marketing results, and inventory management.

Oversee direct report with responsibilities over operations including order management, ownership of payment and fraud web services, EDI receipt, and transactional flow of all orders. Manage the relationship and SLAs for all external operational partners as needed.

Qualifications/Knowledge/Skills/Abilities:

Skills

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Ecommerce Director job with Mac Duggal | 147996 - The Business of Fashion

Lead Sexual Reproductive Health and Rights (SRHR) Programme Specialist – ReliefWeb

JOB PURPOSE

The job holder is responsible for providing IPPFAR performing and sustainable cost-effective strategies and approaches to deliver and enabling quality, rights-based SRHR services and programmes.

To mobilise additional funds to develop new SRHR program and strengthen and/or sustain ongoing SRHR program in the region

The job holder is responsible for effective development, coordination, implementation, and assessment of the functions of the SRHR program team.To be accountable for the achievements of IPPFAR SRHR restricted funding projects expected results as provided for in the relevant and approved restricted funding projects documents.

B. KEY TASKS

Program Coordination

Coordinate the strategic planning and program development processes of Program specialist team to ensure alignment to IPPF strategic framework and provide regular updates to IPPFAROs program team as well as ARO SMT when needed Design and introduce new and innovative SRHR programs for the region to achieve set targets Develop strategies to build a sustainable high quality integrated SRHR program in the region (Q-IPES, Integration, Commodity security management, Client centered and Discrimination management, diversification of income generation on service provision etc) Develop Innovative guidelines to assist member associations to be enablers of others to co-deliver our objectives (Social franchising, Clustering, PPP, Networking, Social marketing, Tasks Shifting, digital health, Peer provision, self-care Actively lead all priority initiatives in the Programmes & HSS Department including but not limited to the quality of care, digital health and enabling services initiatives Provide a regional performing and sustainable reproductive health commodity security management system Develop guidelines that enable MAs to forge partnerships at country level that enhance acquisition of RH Commodities and supplies Innovate to increase number of member associations recognized locally and regionally (federation wide) as centers of excellence and/or technical assistance provider organisation. Coordinate IPPFAR participation to technical RHCS networks in the region Proactively monitor overall progress of the SRHR programme implementation in the region Effectively showcase innovative and successful IPPFAR experiences for delivering and enabling quality, rights based SRH services.

Team Management To manage the team of Program specialist on a day to day basis to support the program department delivering on its performance objectives in line with IPPFAR joint priorities and deliverables. Assist Program specialists to set annual goals and performance objectives against achievements of the departmental team Strengthen the capacity of Program specialists to develop and to implement innovative SRHR programmes Track and ensure contributions of Program specialists to the departmental achievements are adequately captured and timely shared/disseminated Conducted annual performance assessments of Program specialists in order to keep the team competitive and motivated Contribute to ensuring IPPF ARO Business Cycle is implemented as required

Partnerships and Inter-departmental / Inter-office Collaboration

To mobilise additional funds to develop and strengthen and/or sustain ongoing SRHR programs in the region in an accountable manner Ensure programme interventions at regional level is interlinked to key SRHR thematic areas (Youth, IPES, Gender and Humanitarian response) In collaboration with the Lead Project Delivery Management to support the implementation of the restricted projects in the region in line with IPPF and other donors requirements In collaboration with the Lead Budget and Finance specialist to oversee programme budgets, monitoring expenditure and costs against benefits that are realised as the programme progresses Responsible for compiling the unit budget and monitoring expenditure/and regularly providing accurate information on SOB (Status of Budget). Collaborate with External Relations and Communication (ER&C) team to build strategic partnerships with the government, civil society, bilateral and multilateral organisations to implement SRHR programmes in the region Collaborate with Strategy & Organizational Development and ER&C teams to document SRHR promising/best practices in the region Work with the Strategy & Organizational Development department to oversee research studies. Strengthen internal and external linkages and partnerships between the Programme Department and other ARO departments/units, IPPF Central Office and other strategic external partners.

Other

Participate as a member of the senior staff in programmes department to provide guidance on department-wide management decisions Work closely with the Head of Programmes department as well as other senior program specialists to advance departmental agenda To contribute to the regional office strategies and work plan in an active manner across departments

To undertake any other duties as may be requested from time to time

C. PERSON SPECIFICATION

1) COMPETENCIES

PROFESSIONALISM: Knowledge and experience of working with International Non-Governmental Organization. Knowledge of wide range of SRHR programs and innovations, specifically related to Gender, Inclusion, Humanitarian, AYSRH, CSE and youth centered care/programming Conceptual and strategic analytical capacity, to include ability to analyze and articulate the SRHR dimension, including SRHR in humanitarian settings that require a coordinated regional and national responses. Knowledge of the region and/or countries in the region as per IPPF delimitation, including the political, economic, and social dimensions In-depth understanding of reproductive health issues for vulnerable/marginalized groups in the Africa Region, including LGBTI, IDPs, women, adolescent and young people Ability to identify and to formulate conclusions/recommendations to resolve a wide range of complex issues/problems Ability to relate SRHR issues and perspectives, including gender and inclusiveness issues, to human rights Programmes Show pride in work and in achievements; is conscientious and efficient in meeting commitments, observing deadlines and achieving results; is motivated by professional rather than personal concerns; shows persistence when faced with difficult problems or challenges; remains calm in stressful situations.

PLANNING & ORGANIZING:

Develops clear goals that are consistent with agreed strategies Identifies priorities and knows when to adjust priorities if necessary Allocates appropriate amount of time and other resources for completing work Foresees risks and allows for contingencies when planning Organizes training sessions, e-training and facilitate same Monitors and adjusts plans and actions as necessary

TEAMWORK:

Works collaboratively with colleagues to achieve organizational goals Solicits input by genuinely valuing others ideas and expertise Is willing to learn from others Places organizational and team agenda before personal agenda Empowers others to translate shared vision into results Is proactive in developing strategies to accomplish team objectives Works independently and as a team member Supports and acts in accordance with the final team-decision, even when such decisions may not entirely reflect own position Shares credit for team accomplishments and accepts joint responsibility for team shortcomings.

ACCOUNTABILITY:

Takes ownership of all responsibilities and honors commitments Delivers outputs for which one has responsibility within prescribed time, cost and quality standards Works on multiple deliverables simultaneously, independently and meet deadlines without compromising quality Strong report writing and presentation skills Operates in compliance with organizational regulations and rules Takes personal responsibility for his/her own shortcomings and those of the work unit, where applicable.

COMMUNICATION: Speaks and writes clearly and effectively Listens to others, correctly interprets messages from others and responds appropriately Asks questions to clarify, and exhibits interest in having two-way communication Tailors language, tone, style and format to match audience Demonstrates openness in sharing information and keeping people informed.

2) EDUCATION

Masters degree in public health, health services management, reproductive health, or related fields

3) WORK EXPERIENCE

At least eight years experience in similar position, or health programmes management three of which should be at the international level Significant experience of effectively managing budgets in line with donor requirements Experience in networking and social network Experience of resource mobilising

4) LANGUAGES

For this post fluency in English and French (both oral and written) is required. Knowledge of Portuguese is an advantage

5) ASSESSMENT

Evaluation of qualified candidates may include a desk review and/or an assessment exercise which may be followed by competency-based interview

6) OTHER REQUIREMENTS

Subscribe to IPPFs Mission, Vision, and Values Embrace working in a multicultural environment Ability to maintain high level of confidentiality Willingness to travel: approximately 30% of time Focus on continuous improved results/performance Proficiency in technologies, such as MS office suites Flexibility and willingness to work outside normal working hours

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Lead Sexual Reproductive Health and Rights (SRHR) Programme Specialist - ReliefWeb

The bizarre original design of the first Xbox – Looper

In 2018, the social marketing manager for Xbox, Graeme Boyd, took audiences to the past with a picture of the original Xbox prototype. This prototype is nothing more than a big shiny X with the word "Xbox" displayed in the center, but it is no mere show model. The prototype actually worked, according to Seamus Blackley, the Xbox's original developer. However, the black magic that went into the console didn't end there.

Each prototype was custom-built out of solid aluminum milled into an X shape and carved with numerous cooling gills and cost a whopping $18,000. The aluminum made the prototypes extremely durable, but they also weighed a ton, as Blackley can attest. However, Microsoft wasn't willing to take any chances. Blackley claimsthat each prototype was packed in a heavy-duty Pelican case and tugged up and down stairs for half an hour to see what broke.

Thankfully, the mass-produced version of the Xbox is much lighter and box-like, as well as more affordable. The original console probably wouldn't have sold well if each one had been made out of milled aluminum.

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The bizarre original design of the first Xbox - Looper