Mediaboss Marketing

LOS ANGELES, Oct. 1, 2020 /PRNewswire/ --On behalf of the Los Angeles County Department of Public Health (Public Health), Fraser Communications - a full-service advertising and marketing firm in Los Angeles - created an innovative digital and social mediabased public education campaign about the dangers of using marijuana before the legal age of 21. One of the weed videos featuring teen influencer Kesh Kesh is currently going viral on Tik-Tok.

Launched 18 months ago, the public health campaign was inspired and created by local teenagers, with the goal of spreading awareness about the negative consequences of pot-smoking. Under the theme of making "bigger choices" (#BiggerChoices) the peer-to-peer campaign used young influencers to provide accurate information from trusted sources to warn tweens and teens of the dangers of under-age marijuana use.

Akeshia King - known as Kesh Kesh - is a talented, multi-racial performer and teen influencer with 550K followers on Instagram alone. Kesh Kesh posted the video on her Tik-Tok page @keshkeshofficiall, resulting in an uptick of young viewers getting inspired by watching the song and creating their own versions. The number of TikTok videos using the Kesh Kesh song continues to increase each month, reaching 85K+ as-of today, with 40K likes and counting. Teens can be seen on Tik-Tok enjoying the beat and lip syncing/dancing to the rap.

In the cannabis post-campaign evaluation conducted by Faser Communications, the Kesh Kesh Weed Rap Song resonated with teens. The majority of those surveyed said they found it "informative, trustworthy, attention grabbing, convincing, provided a reason not to use marijuana, made them think they could do something better with their life, and fun to watch."

"As creative and innovative marketers, we believe in the strength of using the right influencers and enjoy building them into nearly every campaign we do - especially since social media is a critical part of communications these days," says Renee Fraser, President and CEO of Fraser Communications.

The public education campaign ran from through May 2019 and generated more than 112,239,519 million impressions and over 55,872 hours of video watched.

Kesh Kesh Anti-Week Rap Song can be watched via LA County Public Health YouTube here: https://www.youtube.com/watch?v=sn5vPmXJbTw&feature=youtu.be

Watch all videos here: TikTok // Kesh Kesh Weed Rap // Videos Using

The teen campaign videos can also be seen at http://www.LetsTalkCannabisLACounty.com.

About the Los Angeles Department of Public Health

The Department of Public Health is committed to protecting and improving the health of more than 10 million residents of Los Angeles County. Through a variety of programs, community partnerships and services, Public Health oversees environmental health, disease control, and community and family health. Nationally accredited by the Public Health Accreditation Board, the Los Angeles County Department of Public Health comprises nearly 4,100 employees and has an annual budget of $1 billion.

To learn more about the LA County Department of Public Health and the work they do, visit PublicHealth.LACounty.gov, and follow Public Health on social media at twitter.com/LAPublicHealth, facebook.c om/LAPublicHealth, and youtube.com/LAPublicHealth.

About Fraser Communications

Based in Los Angeles, Fraser Communications is the largest woman-owned integrated marketing communications agency in the West and the only one in the country owned and run by a PhD in Psychology. Fraser is a leading $30 million firm with 22 years of experience creating award-winning and impactful omni-channel, mission-driven campaigns for well-known clients including: Los Angeles County Department of Public Health, First 5 California, Lexus, Alliant International University, NuVision Credit Union, Green Commuter, Jonathan Louis, American Red Cross Los Angeles Region, Toyota, Whole Foods, Flex Your Power, Saint John's Health Center and Cedars-Sinai, The Southern California Gas Company, BeWaterWise, East West Bank, Market Smith, LMU, UCLA and other innovative marketers.

Renee Fraser, PhD, is a leading advocate for women leaders with nine years as an adjunct professor at USC. She is a popular speaker on the subjects of women, leadership, social marketing and how neuroscience informs marketing.

MEDIA CONTACT

Sienna Spencer-Markles, Public Relations ManagerFraser Communications818-281-7416 | sspencer@frasercommunications.com

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Kesh Kesh Weed Rap Song Goes Viral on Tik-Tok - WFMZ Allentown

Introduction and Scope: Global Content Creation and Social Marketing Tools Market, 2020-2025In the latest research report on Global Content Creation and Social Marketing Tools Market collated and presented offers a detailed analysis of overall product outlook describes the market on the basis of past year developments and ongoing strides to infer accurate details about future growth prospects until 2020-25.

The market report has been rightly sub-categorized encompassing various details such as portfolio diversification as well as regional divisions undergoing favorable growth spurt.

A thorough profiling of the leading players as well as emerging ones have all been elaborated in detail. Additionally, the report also encloses thorough analysis based on both volume and value-based estimations to support in-depth understanding followed by wise business decisions.

Get a sample of the report at: https://www.orbisresearch.com/contacts/request-sample/4747288

Despite the temporary dint in the business outlook and growth prognosis at the backdrop of pandemic outrage, the Global Content Creation and Social Marketing Tools Market is expected to trace its route back to sustainable revenue generation, recording favorable growth valuation with steady CAGR percentage, even during post pandemic era.

The major players covered in Content Creation and Social Marketing Tools are:The major players covered in Content Creation and Social Marketing Tools are: Xtensio, Hootsuite, CoSchedule, Buffer, Grammarly, Quora, Beacon.by, Hemingway, TalkWalker, SnapApp, BuzzSumo, Wistia, JotForm, MailChimp, etc.

Global Content Creation and Social Marketing Tools Market by Type:By Type, covers:Cloud BasedOn-premises

Global Content Creation and Social Marketing Tools Market by Application:By Application, can be divided intoLarge EnterprisesSMEs

The report offers in-depth assessment of the growth and other aspects of the Content Creation and Social Marketing Tools market in important countries (regions), including:North America (United States, Canada and Mexico)Europe (Germany, France, UK, Russia and Italy)Asia-Pacific (China, Japan, Korea, India, Southeast Asia and Australia)South America (Brazil, Argentina, Colombia)Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Read complete report at: https://www.orbisresearch.com/reports/index/global-and-china-content-creation-and-social-marketing-tools-market-2020-by-company-type-and-application-forecast-to-2025

Report Excerpts in Brief

Make an enquiry before buying this report at: https://www.orbisresearch.com/contacts/enquiry-before-buying/4747288

Key Takeaways from the Report

About Us:Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.

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Global Content Creation and Social Marketing Tools Market 2020: Key insights, Business Overview, Industry Trends and Challenges 2025 By Top Players-...

DUBLIN, Sept. 28, 2020 /PRNewswire/ -- The "Tactical Footwear Market Size, Share & Trends Analysis Report by Product (Boots, Shoes), by Distribution Channel (Offline, Online), by Region, and Segment Forecasts, 2020 - 2027" report has been added to ResearchAndMarkets.com's offering.

The global tactical footwear market size is anticipated to reach USD 2.37 billion by 2027, expanding at a CAGR of 5.1% from 2020 to 2027.

Tactical Footwear Market Report Highlights

Increasing technological innovation in design has been an important aspect of driving the demand for tactical footwear. For instance, in January 2018, TBL Licensing LLC launched FlyRoam tactical boots, which are built with durable leather materials and Aerocore energy system technology that features an aerodynamic design and ultra-lightweight tactical boots with enhanced cushioning.

Tactical footwear provides the wearer many benefits compared to other traditional boots, including flexibility, slip resistance, sturdy uppers, and breathability, which promote airflow to keep the feet cool during performing rigorous exercise. Most of the tactical footwear feature enhanced insole and outsole, which offers extra cushioning, traction, and flexibility and comes with a toe rand that wraps over the exterior of the shoe's toe for added protection.

Covid-19 pandemic has affected the sales of tactical footwear adversely as people have become more focused on their buying behavior and consider avoiding buying expensive apparel and footwear. The sale of the complete footwear market has been severely impacted by the lockdown condition and supply chain disruption. According to The European Textile, Clothing, Leather, and Footwear (TCLF) Association, the disruption of supply chains, and the shutdown of retail outlets due to the Covid-19 pandemic have completely destabilized these industries. This has dramatically reduced the sales, leading to extreme contractions of revenues and financial distress among the companies.

Based on the product, the tactical boots segment led the market and accounted for 68.5% share of the global revenue in 2019. Renowned footwear manufacturers such as Adidas AG and Under Armour, Inc. have been offering innovative tactical boots with advanced attributes, which has been fueling the segment growth. For instance, in June 2019, Adidas announced the launch of a military-inspired, tactical boot called GSG9.2 Boot.

The boot is made up of full-grain leather upper with water-resistant treatment and comes with the ADITUFF feature offering high abrasion resistance in the toe. Tactical boots are highly preferred by law enforcement professionals military service members, private and public security personnel, and adventure aspirants looking for protection from sand mud water difficult terrain and other hazards on the ground.

By distribution channel, the offline segment dominated the market and accounted for 76.7% share of the global revenue in 2019. Physical verification and durability check of the footwear are among the prominent reasons fueling the segment growth. Tactical shoes are comparatively costlier than other shoes and come with specific features suited for various applications owing to which consumers mostly prefer to buy these products after carefully examining the making of the footwear. In addition, wide product range and offering and seasonal discounts are the key strategies opted by such offline channel stores to increase revenue and footfall in any store.

North America dominated the market for tactical footwear and accounted for 38.7% share of the global revenue in 2019. Growth in the market is powered by the strong presence of many manufacturers, including Adidas AG, 5.11 Tactical, and Maelstrom Footwear, along with a well-developed supply chain in the region.

Key Topics Covered:

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Tactical Footwear Market Variables, Trends & Scope3.1. Market Introduction3.2. Penetration & Growth Prospect Mapping3.3. Industry Value Chain Analysis3.3.1. Sales/Retail Channel Analysis3.3.2. Profit Margin Analysis3.4. Market Dynamics3.5. Business Environment Analysis3.5.1. Industry Analysis-Porter's3.6. Roadmap of Tactical Footwear Market3.7. Market Entry Strategies3.8. Impact of COVID-19 Pandemic on Tactical footwear Market

Chapter 4. Consumer Behavior Analysis4.1. Consumer Trends and Preferences4.2. Factors Affecting Buying Decision4.3. Consumer Product Adoption4.4. Observations & Recommendations

Chapter 5. Tactical Footwear Market: Product Estimates & Trend Analysis5.1. Product Analysis & Market Share, 2019 & 20275.2. Boots5.2.1. Market estimates and forecast, 2016-2027 (USD Million)5.3. Shoes

Chapter 6. Tactical Footwear Market: Distribution Channel Estimates & Trend Analysis6.1. Distribution Channel Analysis & Market Share, 2019 & 20276.2. Offline6.2.1. Market estimates and forecast, 2016-2027 (USD Million)6.3. Online

Chapter 7. Tactical Footwear Market: Regional Estimates & Trend Analysis7.1. Regional Movement Analysis & Market Share, 2019 & 2027

Chapter 8. Competitive Analysis8.1. Key global players, recent developments & their impact on the industry8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)8.3. Vendor Landscape8.3.1. Key company market share analysis, 2019

Chapter 9. Company Profiles

For more information about this report visit https://www.researchandmarkets.com/r/4ro4jb

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Media Contact:

Research and Markets Laura Wood, Senior Manager [emailprotected]

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SOURCE Research and Markets

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Global $2.37 Billion Tactical Footwear Market to 2027: Social Media Marketing Campaigns Expected to Drive Market Growth - PRNewswire

Hey, remember back in June when Twitter made a big announcement about a new option to add audio clips into your tweets?

There seemed to be a heap of initial hype around the functionality, with celebrities posting audio clips, social media gurus devising new tweet strategies - it was a magical time.

For about five hours.After that, the chatter around audio clips in tweets seemed to die down very fast.

Why? Well, for one, audio clips seemingly don't add any major functional benefit, especially when you consider that more than 90% of people absolutely hate hearing their own voice played back (this is an entirely made up stat).

But another reason is that the announcement was criticized by many for being inconsiderate to users who are unable to hear, essentially cutting them out of the conversation. Twitter then confessed that it didn't have a team focused on accessibility, which it has since rectified by adding not one but two teams focused on improving its systems to ensure users of all capabilities are able to engage with tweets.

Which is a good thing, but for audio tweets, the damage was already done, and the hype around the new option quickly turned sour. And we haven't heard much about it since.

Till today:

Yes, now audio tweets are available to more iOS users (still no Android for now), while Twitter has also re-affirmed its commitment to adding auto-captions for voice tweets as soon as possible.

So, good news, right? Now more people have access to audio tweets, and soon, even more people will be able to enjoy the experience of seeing what people share via sound clips attached to their tweets, expanding context and understanding across the app.

There is, of course, a range of potential opportunities with audio clips in tweets, and in many ways, it's a shame that Twitter's lack of foresight with respect to accessibility has somewhat dampened enthusiasm for the option.

But even so, from a business and social marketing perspective, it may be worth considering how audio tweets might fit into your Twitter approach, and add something new and unique to your outreach.

And ideally, over time, the launch of captions for audio tweets will make it a more accessible, valuable option to consider.

Twitter is also testing audio messages in DMs among users in Brazil.

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Twitter Expands Access to Voice Tweets, Re-Affirms Plans for Auto-Captions of Voice Messages - Social Media Today

On Maine Mall Rd. in South Portland, the Theory Wellness storefront is a picture of a modern cannabis business. Its bright, white faade with the companys geometric logo juts above the roof line of the brick strip mall. The image is forward-facing, pristine and approachable.

Next week it will be one of at least six retail operations licensed to sell recreational cannabis in Maine and its co-founders, Brandon Pollock and Nick Freidman, are excited about being a part of the states cannabis market.

Cultivators and producers in Maine are some of the best in the world, Pollock said in an interview alongside Friedman, adding that the mix of refined and curious consumers here form a base they feel they can serve through quality products and education.

Theory Wellness first opened stores in Massachusetts, but Pollock and Friedman have been waiting for an opportunity to return to the state. They started their first business here, a bottle-less water cooling and purifying system for office use, while seniors at Colby College. Their mutual passion for the environment was at the root of a business plan that would also reduce plastic waste, plastic production and fuel use.

Starting a business requires a ton of work and youre on call 24/7, so you better be motivated by something other than fiscal considerations, said Friedman.

They spent six years in Portland growing the company, Blue Reserve, until it reached a point of operational self-sufficiency. As any good entrepreneurs would do, they began thinking about their next project

During that time,Friedmans father was seriously injured in a ski accident and had severe pain from nerve regeneration. After trying many types of palliatives, he found medical cannabis provided him the most relief.

So the co-founders left Maine and entered the cannabis industry as business consultants for new and emerging companies.They began to cultivate their vision for a cannabis company that they would want to patronize: an independent business focused on craft quality products and social innovation.After a few years, they found the opportunity to stand-out with a launch back east.

Part of our vision is to normalize cannabis as a common pursuit, said Friedman. When Theory Wellness started the first, regulated outdoor cannabis farm in Massachusetts, they partnered with a local, organic farmer who wanted to participate in a new industry and revitalize their land. They are also planning outdoor grows in Maine, citing the innovative strains developed for the climate.

Pollock and Friedman are also creating market normalcy by investing in solutions for industry specific social inequities.

Some people have been disproportionately affected by the War on Drugs to the extreme, said Pollock. People that had been participating in the industry that are different than the ways we do, they should have the same opportunity.

To that effect, Theory Wellness administers a Social Equity Program that provides no-interest financing to businesses launched in these targeted communities. Their first recipient of a $250,000 loan is Brockton, Mass.-based Legal Greens.

Its not marketing or politics, Pollock said. Its just whats right.

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Theory Wellness Enters the Maine Market with Experience and Ingenuity - pressherald.com