Archive for the ‘Social Marketing’ Category

Columbia’s only marketing club sparks interest in the business of beauty and fashion – CU Columbia Spectator

Whether it is a Glossier pink bubble wrap pouch, a paper Sweetgreen bag, or a V plastered on a pair of Veja sneakers, the Columbia Marketing Club knows that branding and marketing are inescapable in students daily livesand not enough people on campus are talking about it.

Co-founders and co-presidents Andy Liu, CC 21, and Elena Scott, CC 21, were disappointed that they rarely saw their career interests reflected in the clubs at Columbia. This semester, they decided to create the Columbia Marketing Club, Columbias only organization dedicated to marketing and branding. Through online events, marketing education, and professional development, CMC aims to create a community for people interested in marketing, branding, retail, and e-commerce.

Marketing is a pretty broad space or function in business, so its kind of confusing why its not here, Liu said.

Soon after CMCs founding, Liu and Scott realized that they were not alone in wanting this type of space on campus: Over 60 students applied to sit on the clubs board, and their applications conveyed widespread interest in consumer goods, especially fashion.

As CMCs new creative director, Natalie Ginsberg, CC 23, oversees CMCs social media pages, creates graphics and mood boards, and manages the visual component of the club. Ginsberg explained that CMC is not only a space where she can express her creativity, but also a space where she can see her interests represented in the professional sphere.

Ive always been a little bit unsure of what I want to do, but I know that Im interested in art, interested in business, and I think the Columbia Marketing Club has just shown me that there is an intersection, Ginsberg said.

At Columbia, resources for careers in fashion, beauty, or entrepreneurship are not as developed or varied as resources for careers in finance or consulting. Moreover, at the undergraduate level, Columbia offers few courses on marketing or business.

Scott had to look outside of Columbias resources for opportunities to develop her marketing and fashion skills, interning at Dior and the Metropolitan Museum of Art. While she enjoyed the few fashion courses she has taken at Columbia, her academic and professional lives have remained unconnected for most of her Columbia experience.

I have my Columbia life, and I have my fashion or professional interests outside of school life. That was very separate for me for a long time, Scott explained.

To bridge the gap, CMC hosts online events to spark conversation around issues within the marketing, fashion, and beauty industries. Over the past couple of months, CMC has collaborated with the Columbia Womens Business Society to host Zoom events with Cami Tellez, Co-Founder and CEO of Parade, a trendy, sustainable underwear brand, to discuss the brands advocacy and sustainability efforts; and Olamide Olowe, the co-founder and CEO of Topicals, a skincare brand tailored for chronic skin conditions. OIowes experience as a female entrepreneur demystified the glamor of the beauty industry; she spoke about the everyday work of building her brands image and sometimes having to deal with investors that did not understand her brand.

More recently, CMC hosted an intimate Q&A session with Jessica Chi, CC 15, BUS 21, a former beauty marketing manager at LOreal. Chi spoke about her experience in the beauty industry and gave students tips on how to stand out in business-oriented roles: Be passionate about beauty, knowledgeable of products and their packaging, and willing to do the necessary grunt work.

While most of CMCs events have focused on the intersection between business, beauty, and fashion, the board is trying to cover other industries like tech, food, and beverage to make the club more inclusive of different interests.

Were trying to make our club more gender-neutral, because a lot of the things that weve done in the past have been more directed towards females, Director of External Relations Ilana Rubin, BC 24, said. So we are trying to diversify that. Make sure its more inclusive, and that everyone can get excited about the brands were featuring.

Staff writer Esterah Brown can be contacted at esterah.brown@columbiaspectator.com. Follow Spectator on Twitter @ColumbiaSpec.

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Columbia's only marketing club sparks interest in the business of beauty and fashion - CU Columbia Spectator

Futurist-in-chief Dion Chang to lead BizTrends2021 – Towards New North and New Narratives – Bizcommunity.com

Bizcommunity, in partnership with South Africa's leading business trend consultants, Flux Trends, invites you to join BizTrends2021 - Towards New North and New Narrativeson Thursday, 28 January 2021.

A dynamic and diverse crew selected to steer the most relevant new narratives for a new decade, will be led by trend doyen Dion Chang with the intention of providing a balance between the inspirational and operational trends for business audiences.

The speakers who have confirmed their participation to lead these conversations towards new norths and new narratives are:

BizTrends2021 will be led by futurist-in-chief Dion Chang. Founder of South Africas leading executive trend consultancy Flux Trends, Chang will provide the anchor and overview to assess and identify the impact of key trends and provide insights as to how business can derive value from incorporating these within their organisations across multi-sectors.

The BizTrends lineup welcomes the latest Loeries Hall of Fame inductee and CEO of Network#BBDO Boniswa Pezisa, known for a nurturing, people-first management style and belief in the societal and community building currency of brands. As the former chairperson of the Loeries and the ACA boards and committed industry activist with experience in sectors from banking to broadcasting, Pezisa will lend her purposeful voice to new narratives.

Keynote speaker, entrepreneur, tech solution provider and CEO of Bridge Labs Musa Kalenga is also a shareholder and a board member The Brave Group and Loxyion Conexyion. His experience as former Nedbank digital marketing group head and Facebook Africa client partner, M&Gs Top 200 young South Africans in 2012 and University of Johannesburg (UJ) School of Consumer and Information Sciences Industry Advisory Board chair, Kalenga is ideally qualified to lead broad based trends from youth and educational to corporate perspectives.

One of the highlights of BizTrends 2020, this year will see Diagne analyse how Gen Z is influencing societal and cultural trends. An eloquent Afro-centrist and data storyteller with a knack for picking up on fast-changing trends, a master's degree in English literature, postgrad from ISC Business School, Paris and an Africa Market Research Association Award 2019, promise a fresh take from the new norths of our region.

Doug Place is lauded as the driving force behind SA food giant Nandos iconic marketing and the fact that consumer brands under his watch consistently attain market share highs. The recipient of scores of international and national marketing and advertising awards, which included Loeries Marketing Leadership and Innovation Award 2018.

Trendhunter at the annual Cannes Lions and international industry awards events, former CEO of Grey South Africa and president/CEO of Grey Canada, current Africa Partner at Relationship Audits and Management global consultancy, a passionate advocate of purpose, Ann Nurock will be in conversation with Doug Place via their presentation, which has been a year in the making, to be launched as a Biztrends2021 exclusive.

Always a highlight of BizTrends events, part economist, part marketer, with a postgrad in economics from the University of London, Future Studies from the University of Stellenbosch and in fintech and postcash markets from Oxford, UK, Bronwyn Williamss BizTrends2020 presentation entitled Unreal Estate, on the trend towards dematerialised assets and exchanges, all but brought audiences to their feet. One of the truly brave futurists, her fast talking, sweeping scope has all the credentials to launch business audiences decisively to their northstars.

Recently appointed to head up IAB SA Youth Action Council, Luzuko Tena also gives of his time to serve on the IAB SA Manco. A paid social executive at leading global education technology company GetSmarter, a brand of 2U Inc, with experience at Social Lab South Africa (formerly Neo@Ogilvy). A UCT degree in social sciences, a passion for people and society and the vantage point of youth, will provide Tenas BizTrends2021 glimpse into whats on the table for the new seats at the table.

We look forward to having you along.

Theres never been a better time to rewrite the future or a better time to come on board as a category sponsor or thought leader.

Event: BizTrends2021Date: Thursday, 28 January 2021Time: 11am - 2.30pm, with lunch breakLocation: Online webinarPrice: R150 per head; 25% discount for bookings of five or more. Students are free.

Book now

BizTrends2021 - Towards New North and New Narratives brought to you by Bizcommunity in partnership with Flux Trends and in association with IAB SA (Interactive Advertising Bureau), ACA SA (Association for Communications and Advertising) and MASA (Marketing Association of South Africa).

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Futurist-in-chief Dion Chang to lead BizTrends2021 - Towards New North and New Narratives - Bizcommunity.com

The Top Ten Instagram Monetisation Coaches to Follow in 2021 – GlobeNewswire

Two Comma PR

Top 10 Instagram monetization coaches

London, United Kingdom, Nov. 30, 2020 (GLOBE NEWSWIRE) -- Social media has provided the entrepreneurs of the world more opportunities than ever to leverage the platforms to make money - taking control of their lives, and creating the lifestyle and freedom they desire. There is an abundance of opportunity out there and with things constantly changing and evolving, it leaves room for innovators to come in and start the next trend. The problem however, is that most people dont know where to start. It can be overwhelming trying to find what youre good at, or where to place your energy when it comes to Instagram monetization. Or, according to Two Comma PR, you could hire an expert to do it for you. A coach is the key to shortcutting the curve and accelerating your success. Here we present the 10 instagram monetization coaches to follow in 2021.

Kim Baker Gomez @kimbakerbeauty

Starting her career as a part-time bridal makeup artist and licensed aesthetician, Kim Baker Gomez found success in attracting her dream clients on Instagram. With the outbreak of the COVID-19 pandemic, Kim realised she needed to pivot. As an immunocompromised person and her wife pregnant with their first baby, serving large bridal parties was no longer a possibility for her. Deciding to add Beautycounter to her business, Kim found that so many consultants lacked the skills and knowledge to sell products on Instagram. At which point her coaching career started. Kim now offers an array of coaching services and primarily focuses on the beauty industry. Ive been in the trenches and can tell you what has and hasnt worked for me and my peers, Kim says. The one consistent thing that has worked for me is to get personal with your audience. Let them into your life a bit so they know your heart. People buy from people. There are so many others doing what you do. Allow me to help you connect with your audience and build a community so when theyre in need of your services, youll be top of mind, Kim shares.

Nicole Wong @heynicolewong

Nicole Wong is an Instagram and TikTok coach for content creators and new online coaches. Whether you're an aspiring Instagram influencer wanting to learn how to secure paid brand deals, or you're an online coach wanting to learn how to attract clients using your social media, Nicole is your coach. Nicole has over 7 years experience of not only being an Instagram influencer herself, but growing and managing Instagram accounts for clients in all niches. Nicole's passion is to teach aspiring influencers and online coaches the proper techniques to grow and monetize their Instagram, so they don't have to struggle like she did. I used to work a corporate job as a social media manager where I was underpaid, and overworked, says Nicole. I was eventually let go from this company, which led me to start my own business. In my first year of business, I made only $500. After struggling for years and learning from my mistakes and doing lots of research, I am now making 5-figure months, she says. Nicole will be reopening the doors to the InstaEvolution, her signature self-paced online course that teaches you everything you need to know to grow and monetize your Instagram.

Ela Duys @elamazurcreative

Ela Duys is here to help you grow and monetise your business on Instagram. Whilst youll most likely find her on a beach somewhere, with a takeaway cappuccino in hand working on her next viral post for Instagram, Ela is obsessed with helping other businesses grow their brands using Instagram and Facebook. Establishing Ela Mazur Creative, Ela has grown her business to the point where she now has 5 employees situated around the word in under 1 and a half years. Ela offers 1:1 and group coaching sessions, and despite the pandemic has coached over 1000 business owners this year alone. I create a bespoke strategy for every business I work with, and the service I provide to both my coaching and management clients is what separates me from the rest, Ela says. A natural introvert herself, Ela also coaches her clients how to overcome this as she did. I teach others strategies that I have personally implemented for myself and my own businesses, and always stay ahead of the competition by being an early adopter for the products and services that I offer, she says.

Ela Mazur Creative has worked with business all over the world without spending on advertising. Using marketing attraction methods to draw followers, leads, enquires and sales, Ela and her team strive to help you do the same.

Monica Hill @iammonicahill

Busy mom of two from Brazil, Monica Hill, is no stranger to social media. A former model for magazines such as Womens Health, Cosmopolitan and Latina Magazine, Monica realised very early on the power social media holds. Starting her career as a fashion blogger in 2015, Monica used these alongside the marketing skills learned in her communications degree to grow her online presence and social media following. It was only after I lost my Instagram account with over 75K followers in 2018, that I decided to shift my business, Monica says. I decided to do that by helping other people grow their own Instagram accounts and monetize it, she states. Now with over 66K followers and that enviable blue verification tick, Monica aids busy entrepreneurs reach their audiences on Instagram, by becoming more visible and making money on Instagram. Having worked with best-selling authors, multi-millionaires, entrepreneurs, CEOS, and other coaches, Monica teaches others through her membership and private coaching called Insta Success Society. I've grown two of my accounts to over 140K followers, with no ads, all on my own and Im here to teach others how to do the same, she says.

Jill Zucca @instabeautyboss

Jill Zucca is a professional photographer and Instagram coach who has worked with international brands, helping them generate new leads using Instagram and turn their followers into paying customers. She has created Instagram campaigns for luxury hotels such as The Four Seasons, W Hotels, Starwood, Sofitel, Airbnb, and Darkhorse Wines. With her experience in creating successful campaigns with big brands, Jill wanted to extend her knowledge to help small business owners, particularly in the beauty sector, to fuel their businesses and generate a stream of new inquiries and sales.

Having been a skincare entrepreneur herself, Jill was able to discover a system she calls Sell Your Face Off on Instagram, which outlines exactly what helped her own business flourish. I designed this system for the absolute beginner, Jill said. Jill believes that selling skincare online works differently than any other business and with her step-by-step program, Jill will help skincare business owners attract new clients using Instagram as a platform. Selling in the DMs, a brand-new module she added in the program shows anyone exactly what to say when reaching out to customers through direct messages, without feeling like a sleazy salesperson. I just got my first customer on Instagram, said Courtnay Cavanah, a Rodan and Fields Consultant. This course has changed my business already, and I can confidently say, this is only the beginning.

If youre in the business of selling skincare products, Jill is your best bet when it comes to elevating your brand and attracting more people who are really invested in taking care of their skin. Her approach is very easy to follow, just like skincare you just have to follow the steps.

Feliciane Gorse @bossladyspace

Feliciane Gorse is the founder of Boss Lady Space, a blog focused on helping female entrepreneurs to grow their business. She is also a blogging coach and loves creating content on Instagram, to share inspiration to the community of ambitious entrepreneurs wanting to grow their revenue and reach online. With Boss Lady Space, she wanted to share her knowledge and experiences with business owners with the desire to create an impact on their chosen industries.

Previously Feliciane earned a Bachelors degree in Business Administration, which then saw her venture into a career in the financial sector. She also started blogging seven years ago out of her passion for creating content. Since then,she has also started her own online store - which has been making her a nice profit for the past three years. She has helped countless entrepreneurs monetize their business. Her primary focus is now on providing consulting services to both English and French-speaking entrepreneurs, which has seen her launch several Instagram packages to help them take advantage of the platforms ability to reach their target audience.

Courtney Lloyd @thedogmomboss

Courtney Lynne is the Dog Mom Boss, and shes here to make your pet famous! Courtney was inspired after getting her puppy Hammy and created an Instagram account for him. Their account @hammyand.me gained 25k followers in less than a year. I call him the accidental pet influencer, Courtney says. Upon noticing Courtney's success, other accounts started reaching out to her asking for Instagram advice, leading her to create a free Facebook group which currently has over 2,500 members. In May 2020 she founded the Pet Influencer Society membership, which is the only membership community for pet influencers to connect, support each other, and learn how to grow their accounts and make an impact. There are currently over 100 paying members who are seeing huge success as pet influencers. Courtney loves supporting and empowering other dog moms to find their voice, use their platform to make an impact, and turn their passions into a business. Her podcast, the Dog Mom Boss Podcast, will be launching in December 2020.

Josh Ryan @igwithjosh

Josh Ryan is a 20-year-old Instagram marketer from New Zealand, who's just so happened to have gained millions of followers across multiple pages for both himself and his clients. The man behind Cleverpreneur specialises in working with personal brands of all kinds; consultants, coaches, experts, models, athletes, etc. Josh has been growing and monetizing Instagram accounts for over 6 years. Hes grown multiple large pages such as @millionaire.dream. Along the way Josh has also worked with many others, and has run promotions on his pages for practically all the well-known entrepreneurs in the space, such as Gary Vee, Russell Brunson, Dean Graziosi and many more which he can't disclose! Josh guarantees results. Having gained millions of followers and helped many people grow extremely profitable pages on Instagram, he has also just launched an ebook to help people learn more about growing their Instagram accounts.

Emma Norris @emmajanenorris

Emma Norris is an imperfect action coach, author, writer and content consultant. She works with millennial women to overcome perfectionism, procrastination and overwhelm to create their dream lives and careers. Starting her career in the fast-paced world of journalism, her work has appeared in publications like Cosmopolitan, Marie Claire, and Women's Health, and written for global brands like Canva and Deliveroo. She combines her extensive experience in writing and marketing with her unique, 'imperfect action' approach to goal-setting to help women monetise their creative gifts. Her book, Progress Over Perfection A Guide To Mindful Productivity, came out earlier this year, and is already ranked in the top 10% of time management and career satisfaction books on Amazon. Emma is also the founder of the self-development education business and podcast, A Girl in Progress.

A Girl in Progress is an online self-development destination for women working on themselves, for themselves. We believe it's possible to strive to become the best version of yourself, while simultaneously accepting yourself exactly as you are, Emma says. Since its creation in 2018, A Girl In Progress has empowered, educated and entertained over half a million readers. Despite starting as a lifestyle blog, it has evolved into a broader mission, exploring the power of imperfect action through the podcast, online coaching, events, products, books, and Emmas signature course Procrastinator to Action Taker, a science-based, 5-step method to stop putting things off and start getting sh*t done!

Harry Bankov @marketingharry

Meet Hrabren Harry Bankov, the social media marketer with a unique and bold approach to leveraging your social media. With the name Hrabren meaning bravery, Harry has made it his mission to share his knowledge in a bold and authentic way. Creating Brave Marketing with this in mind, Harrys approach stems from understanding human behaviour and the psychology behind peoples actions on the web. He uses this to generate results in an organic way by bypassing social media algorithms and focusing on the person on the other side of the screen. At the end of the day, learning how the algorithms work is necessary and will serve you well, but only focusing on them will always leave you one step behind the people whom the algorithms optimise for," says Harry. Brave Marketing is a company focused on delivering results for experts who want to dominate social media in an organic, no BS approach, and have demonstrated this through collaborating with experts from some of the most well-known organisations such as UNICEF, FEMA, and Cambridge Clothing. Get your roar heard, contact the Brave Social Media Marketer NOW.

Make sure to follow each of these amazing instagram monetisation coaches, as they continue to thrive and help their clients scale their platforms. Each of their Instagram's have been directly linked here. Finally, we would like to thank Two Comma PR for taking the time to put this article together.

Media DetailsContact: Sabrina StockerCompany: Two Comma PRPhone: +44 (0) 7494 973518Email: info@twocommapr.comWebsite: http://www.twocommapr.com

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The Top Ten Instagram Monetisation Coaches to Follow in 2021 - GlobeNewswire

The Public Relations Network (Asia Chapter) Proactively Responds to the Recently-Signed RCEP Amid COVID-19 Challenges – PR.com

Asian members of Public Relations Network (PRN) are prepared to provide all-round support for participating nations of Regional Comprehensive Economic Partnership (RCEP) in regards of business development and investment.

Under the impact of COVID-19, demand for public relations solutions has risen to a new height. With all kinds of new normal in place, the ability to mobilize regional connections swiftly and to establish new game plans as a result of changing market demands are all crucial to enterprises.

PRN Asia Chapter is formed by profound local public relations (PR) agencies across Asia. With this tightly-knit network of PR experts, chapter members align to provide effective, efficient, and think-out-of-the-box solutions across the region. With all local teams on board, PRN Asia Chapter is well-positioned to offer hands-on and ready-to-deploy services, from media relations and digital campaigns, to event management and crisis communications to industries who will blossom as a result of the RCEP.

Ms. Belinda Chan, Chairperson of the PRN Asia Chapter, and Managing Partner of Creative Consulting Group in Hong Kong: The RCEP will drive the shift of economic engine to Asia. With our strong foothold in strategic locations across the region, we, together, represent a one-of-a-kind PR think-tank for enterprises that are drawn to tap into the market benefits.

I am proud that this RCEP partnership was signed at the ASEAN Summit hosted in my country Vietnam. I have high hopes in this partnership and expect that it will help many industries recover from the COVID-19 crisis, said Dr. Clra Ly-Le, Managing Director of EloQ Communications in Ho Chi Minh City. As a member of PRN Asia Chapter, we are proud to work with fellow members to deliver top-notch services for clients from countries coming from the RCEP, from market entry to well-rounded integrated marketing campaigns.

About Public Relations Network (PRN)Public Relations Network (PRN) is a global collective of like-minded, owner-managed Public Relations agencies providing consultancy and local support for international PR campaigns. PRN has affiliate agencies in Austria, Brazil, Canada, China Mainland, China Hong Kong, Czech Republic, Denmark, Finland, France, Germany, Greenland, Italy, Mexico, Morocco, Panama, Poland, Portugal, Singapore, Slovakia, South Korea, Spain, Switzerland, Taiwan, Thailand, the UK, the USA, and Vietnam.

About EloQ CommunicationsEloQ Communications is an independent communications agency that acts as the eyes, ears, and voice of its clients in the Vietnamese market. Combining local expertise with a global perspective, EloQ works with foreign and Vietnamese companies of all sizes and industries to enhance their images and extend their reach in the Vietnamese market. EloQ offers a range of marketing services, including PR, social marketing, digital marketing, influencer marketing, business and product branding, crisis communication, integrated strategic planning, and event planning. The agency values modernity, transparency, and flexibility, above all.

For more information about EloQ and its services, please visit http://www.eloqasia.com

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The Public Relations Network (Asia Chapter) Proactively Responds to the Recently-Signed RCEP Amid COVID-19 Challenges - PR.com

ILR Junior Provides A Sense of Home in a Time of Social Distancing – Cornell University The Cornell Daily Sun

This week Julia Lescht 23 and I had the pleasure to meet Will Harvey 22, founder of The Eating Club at Cornell University. As a current junior in the College of Industrial and Labor Relations (ILR), Havey was inspired to launch The Eating Club as an affordable option for college students for homestyle meals.

The Eating Club offers a subscription based food service that caters and delivers meals to students doorsteps. Every Saturday, Harveys mother and grandfather prepare a delicious meal in Rochester, which is then transported to a packaging area in Ithaca and sent out for delivery between 4 and 5 p.m. Each meal includes a main dish, a side, a cookie and a bottle of Fiji water. The clubs mission is to provide a sense of comfort and community for students by providing them delicious, warm meals during a time when in-person activities are limited.

Food is definitely a very communal activity, Harvey said. When you are eating food, normally, you are eating with other people. You are going out to eat food, and I think that the eating club provides that cool alternative of utilizing our digital resources and knowing that everybody is receiving the same meal on Saturday. Its almost this collective dinner thats happening across the entire membership.

Part of Harveys inspiration comes from his experience living in a fraternity house. Several Greek houses have chefs who provide students meals during the week and do not work on the weekends, leaving them to fend for themselves, which can be costly and inconvenient at times.

Ordering out was something that I was spending so much money on last year in particular. I would spend $25 on a Grubhub meal on a Saturday evening, Harvey said. Even if he was going out to eat, It was hard to get together a group of people and figure out what we wanted to eat, where we wanted to eat and how we wanted to eat. Most of the time when I was preparing myself food, I would just make a bowl of ramen and struggle in the cooking department.

So far, Harvey has successfully addressed this need because the club has 58 members and continues to grow; he has seen a 98 percent retention rate, demonstrating high customer satisfaction. Customers are also highly active on social media, which contributes to this virtual community at a time where meeting in-person is less socially acceptable and feasible due to COVID-19. For example, Nick Grazioso 23, who is Harveys fraternity brother, used his Instagram to promote The Eating Club.

[Harvey] started an Instagram page early on, and a lot of [the fraternity members and our friends] would share that on their stories so the rest of the Cornell community would hear about it. Luckily, that allowed people in other houses to join as well, Grazioso said.

The subscription costs $12 a week and includes a main dish, two or three sides, a frozen Fiji water for modified refrigeration, delivery fees and a complimentary Eating Club t-shirt. The first 50 members to sign up also received a sweatshirt. The Eating Club has cooked up many meals this semester, including chicken alfredo with green beans and a dinner roll, Korean beef with Cantonese egg noodles, chicken enchilada bake and fried rice with asian style pork tenderloin.

The team is my grandpa, my mom and me. Ive been doing all the marketing and accounting practices and the legal stuff, and thats similar to things Ive learned in the past from doing other entrepreneurial projects, Harvey said.

Harveys introduction to the food industry is a fascinating story. When he was 16, Wills grandfather gave him a hot dog cart for his birthday, explaining to him and his brother that they could either sell it or figure out how to get it up and running.

That summer my brother and I talked, and we asked why dont we do this? Were sophomores in high school and might as well, Harvey said. We got all the necessary permits and just started operating. Four years down the line and we had four different locations. They also transformed this venture into a successful catering business and ran concession stands for a local sports park.

From this experience, Harvey was inspired to help out the Cornell community. He recognized that many students waste money on fast meals that lack nutrition and flavor, and that Greek life communities often dont have house meals on Saturdays. Regardless of where students live on campus, COVID-19 has brought about unique challenges in accessing food. As a result, The Eating Club upholds the communal value in eating, as students across campus know that everyone is enjoying the same meal at the same time.The Eating Clubs final week this fall semester was Saturday, Nov. 14, but the club will be up and running come spring.

Sofia Siciliani is a junior in the College of Human Ecology. She can be reached at ssiciliani@cornellsun.com.

Julia Lescht is a sophomore in the College of Industrial and Labor Relations. She can be reached at jbl254@cornell.edu.

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ILR Junior Provides A Sense of Home in a Time of Social Distancing - Cornell University The Cornell Daily Sun