Mediaboss Marketing

With 2020, and its various challenges, now almost behind us, its high time that we start thinking about 2021, and how to optimize your marketing approach for the year ahead.

One of the main reasons that I love our industry so much is that we have so many creative developers and entrepreneurs that keep coming up with new tools. The amount of innovation in digital marketing is astounding, and you get to experiment with new tools and processes every year.

And you probably should experiment,if you want to stay ahead of competition. In our industry, innovation and creativity always win over big budgets.

With that in mind, here are five innovative tools that you can try next year:

Visual content is key in social media marketing, with every brand now posting a combination of colorful images and videos to keep their feed fresh and engaging.

But if everybodys doing it, how can you stand out from the crowd and get your brand seen?

Try some new and innovative apps.

Beatleap was launched this year, so it's something new to play with. The app offers a new approach to video creation - using audio to create video content.

Beatleap enables you to create and edit videos by automatically matching songs with your video clips in seconds. Add your footage, select your music, then add effects, and the app will create an amazing clip that syncs perfectly to the cadence of the music. Its perfect for TikTok, but you can use it for any social platform.

Beatleap uses artificial intelligence to help you speed up the video creation process, while still enabling you to create something professional and awesome.

The app includes 1,000 professional songs to sync with your videos.

Do you know what most brands are missing these days? Visual consistency.

Most brands just publish visual content without ever giving it a second thought, yet the power of building visual associations should not be underestimated. Peoples minds are visual - we forget names but we remember colors and visual concepts.

Thats why maintaining a consistent visual identity (colors, logo elements, fonts, etc.) is so important in establishing and building a recognizable presence.

Venngage has a Brand Kit feature which saves all of your brand identity elements, and ensures that your content and visual creators use the same color scheme and visual identity elements in their work.

Ive always been a huge advocate of social media listening, and Ive always said that its so much more than just spotting and helping unhappy customers. It's amazing to finally find a brand thats with me on that.

SentiOne uses artificial intelligence to take social listening to a whole new level -the tool helps you:

In other words, it collects, sorts and prioritizes data, as well as helping you (and your team)act upon that information by driving your response and outreach strategies.

Getting your CTAs right is key to maximizing your digital marketing success, and with Finteza, you can A/B test your CTAs to identify those that generate the most clicks and conversions.

The nice thing about the platform is that you're unlikely to require any tech help to set it up. Its very easy to create several remarketing campaigns and compare their performance.

Creating new content that truly helps and engages is always a challenge, be it for your blog or a social media feed you are creating that content for.

I use a variety of tricks and tools to avoid (or overcome) writers burnout, but Text Optimizer is the one that works most of the time.

The tool uses semantic analysis to generate a list of related concepts and questions on any topic you provide.

And in most cases it's an eye-opener - I run it each time I'm looking a quick update for my Facebook Page as it suggests related questions, and those always work well for triggering comments and discussions from my audience.

I love playing with new tools because they always offer you a new perspective on how to approach your target customers. When I'm stuck, I always turn to an alternative tool. When I need content ideas, I use tools.

Dont underestimate the power of tools. Not all of them will stick and stay with you for months or years, but it's still beneficial to try out new options on a regular basis.

Read this article:
5 Smart Tools to Boost Your Digital Marketing in 2021 - Social Media Today

When it comes to influencers in pharma marketing, companies should skip trendy avocado toast and aerial yoga guru types and rely on lesser-known patient advocatesat least, according to data gathered by WeGo Health executives, who spokeon a webinar this week.

Its recent network survey found that only 14%percent of the WeGo users surveyed mostly or completely trust lifestyle influencers, while 51% completely or mostly trust patient influencers. When it comes to branded pharma products, the survey was even more positive for patient influencers: 85% said they would be very or somewhat receptive to an ad from a patient influencer promoting a drug-related to the patients condition.

RELATED: How influential are influencers? FDA plots study to measure power of Instagram celebs

Still, there remains a perception that patients are selling out to pharma, and in fact, one virtual viewer texted a questionabout if WeGo could offer some "thoughts ontackling or mitigating the sellout complex?

WeGo often hears that question from pharma companies when they start to talk about a campaign, but the target audiencethe patientsdoesnt really feel the same way, CEO Jack Barrette said.

I think were at one of those places where the community has moved past the concern and pharma is still back there worried about it, he said.

That said, it is important to follow best practices to make sure patient influencer campaigns are authentic and trusted, he said.

The networks advice included tapping the patients personality to make sure the ads are in their voice, tryingto match the look and feel of the influencers own content, and not being afraid to mark the posts as advertising.

RELATED: How influential are influencers? FDA plots study to measure power of Instagram celebs

Of course, the most important part of pharma influencer marketing is finding the right person. Fight the urge to pick someone with a massive following just for the numbers, Barrette and his team said. Patients want to hear from other patients who are relatable.

Studies have even shown that "micro- and nano- influencers, while they have fewer followers, their engagement and trust among their communities is much higher than the mega- and macro-influencers, Laurel Netolicky, WeGos vice president of business development, added.

WeGos new influencer practice launched in July. While it had worked with patients and pharma on sponsored ad efforts previously, the co-created content now also appears on eachinfluencers own channels.

RELATED: WeGo Health launches new platform to connect pharma with social media influencers

For those concerned that micro-influencers' circles of followers might be too small and potentially only reach limitedaudiences withthe pharma content, WeGo countered with its methodology that distributesthe content wider by targeting similar users and building lookalike audiences.

The reach is less important than the trust, the authenticity and transparency, Barrette said, adding trust is your ultimate [key performance indicator]with your audience, but its also your ultimate weapon when it comes to bringing the influencer voice to your programs.

Read more here:
Hey, pharma: When it comes to influencers, forget lifestyle gurus and stick to patient advocates, study says - FiercePharma

But these challenges seem unlikely to dissuade other Chinese tech companies from following TikToks lead, says Lin. I do believe Chinese companies will become even more ambitious and stronger in the coming years, he says.

He also expects these companies to increase their global ambitions: since the Chinese domestic tech market is highly saturated, with strong levels of competition, they may see more opportunities coming from the overseas market.

Changing Western tech

Already, the way Chinese-launched apps interact with users, and the services they offer within the apps, are influencing Western platforms. One example: the superapp.

In China its very common to become a superapp, where you do a lot of different things within the same app, says Fabian Ouwehand, founder of Many, a Dutch social marketing agency that advises companies and influencers on how to use TikTok and its Chinese version, Douyin.

Perhaps the most popular combination? Social media and commerce. In China people are used to the commercialised version of social media entertainment, and do a lot of ecommerce and business through their apps, says Lin.

On Douyin, for example, users can buy products directly from the app as they watch the shortform videos that creators post onto the platform something TikTok in the West is mimicking through the introduction of integration with online shopping platform Shopify, launched in October 2020. WeChat, which is often described solely as a chat app, is far more: its also a payment platform and a way to keep up to date with friends.

The reason superapps have become so popular in China is simple, says Zhao. People feel its really convenient to have every part of their life organised by social media platforms and superapps, she says. From shopping online to hailing taxis, socialising with friends and meeting up with strangers, everything you can do within one app.

Here is the original post:
How China could shape the future of technology - BBC News

by Angharad Rhiannon

November 20, 2020

Superdrug, the UKs second largest health and beauty retailer, has invested heavily in its digital strategy, moving many aspects of its marketing to digital channels during 2020. This has included a digital version of the companys Dare magazine and daily content across its social media channels. Its latest initiative though is a new YouTube channel Superdrug TV.

The first 15-minute episode, sponsored by Unilevers Lifebuoy hygiene range, went live on November 17th 2020, and will be followed by two more episodes in 2020 before the channel goes weekly in 2021.

The episodes will be hosted by KISS FM radio presenter Daisy Maskell and feature beauty news, launches and interviews with celebrities and influencers, including social media stars Nadine Baggott, Louise Pentland, Alix Fox and Superdrug health ambassador Dr Zoe Williams.

Were so excited to be launching Superdrug TV, declared Simon Comins, Commercial director. We hope Superdrug TV will entertain and educate throughout 2021, with exclusive content from customers favourite influencers and celebrities.

Superdrug follows an increasing number of retailers that are utilising social video channels to connect with Generation Z customers.

Footasylum, which already had a well-established YouTube channel with over 600,000 subscribers, recently launched a new social media reality show Locked In. The show pits well-known YouTubers against one another in a fly-on-the-wall format, presenting them with daily challenges and secret tasks chosen by the audience. Football YouTuber SV2, MMA fighter JMX and mystery crime/make up vlogger Eleanor Neale, among others, will compete to win money for their chosen charities.

Si Lloyd, Culture Marketing Manager at Footasylum, noted that the show would give the companys audience a fully immersive experience and said that the runaway success of its Footasylum YouTube channel was clear evidence of the growing appetite its Gen Z audience has for original content consumed on social media.

Other retailers have embraced channels such as TikTok, albeit with mixed results. GameStop recently encouraged its employees to join the #RedWineChallenge, promising prizes such as an Echo 8, Echo Auto, $100 Visa gift card, and 10 additional labor hours to use during Black Friday week. The move was swiftly criticised by some commentators for exploiting its workforce.

For those retailers who get it right though, TikTok can deliver incredible results. e.l.f. Cosmetics, for example, launched a campaign called Eyes Lips Face on the video-sharing platform in late 2019, giving itself the lofty goal of attaining 1 billion views. In the event, it took just three days for the company to reach this ambitious milestone.

Continue reading here:
Is social video the future of retail marketing? | - Advanced Television

Access to and provision of voluntary family planning (FP) methods is a foundational strategy to improve maternal, newborn, and child health. While impressive gains increases have been seen in contraceptive prevalence in Mozambique, more work is needed to address the multiple challenges women and their families face accessing and using FP and to build upon efforts that are yielding positive results. FHI 360 is seeking a Monitoring Evaluation and Learning (MEL) Director for an anticipated award from the United States Agency for International Development in Mozambique (USAID/Mozambique) to enable women and couples to achieve their reproductive intentions. The anticipated award is a five-year 39.9 million dollar cooperative agreement that aims to 1) increase demand for the adoption of health reproductive behaviors; 2) expand equitable access for quality FP services; and 3) improve leadership and commitment to the national family planning programs at all levels. This position is subject to project award and funding.

Position Description:

The Monitoring Evaluation and Learning (MEL) Director will be in charge of the monitoring, evaluation, and learning components of the project. The MEL Director will develop project monitoring, evaluation, and learning (MEL) systems. The MEL systems will include appropriate indicators, baseline data, results, and a plan to evaluate performance and produce timely, accurate and complete reporting. The MEL Director will ensure the dissemination and use of project results for various stakeholders. This position will be based in Nampula Province.

Duties and responsibilities:

Minimum Requirements:

This job posting summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.

FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.FHI 360 fosters the strength and health of its workforce through a competitive benefits package, professional development and policies and programs that support a healthy work/life balance. Join our global workforce to make a positive difference for others and yourself.

Please click here to continue searching FHI 360's Career Portal.

About Us

FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Our staff includes experts in health, education, nutrition, environment, economic development, civil society, gender, youth, research, technology, communication and social marketing creating a unique mix of capabilities to address today's interrelated development challenges. FHI 360 serves more than 60 countries and all U.S. states and territories.

As we evolve to meet the challenges of the future, we stand committed to the principles that have guided our organization for the last 40+ years. Our work continues to be grounded in research and science, strengthened by partnerships and focused on building the capacity of individuals, communities and countries to succeed.

FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.

FHI 360 will never ask you for your career site username or password, and we will never request money, goods or services during the application, recruitment or employment process. If you have questions or concerns about correspondence from us, please email CareerCenterSupport@fhi360.org.

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Monitoring Evaluation and Learning Director - ReliefWeb