Archive for the ‘Social Marketing’ Category

Srikar Karra: A young branding and digital marketing talent, making it huge with his incredible reach globally through social media marketing -…

Karras exemplary leadership skills and talents have helped him initiate his media company called Karra Media, growing each day with more clients.

As we start speaking about the technological advances and the many developments that the digital world has been seeing from the last few years, we would realize and understand that all of us have really come a long way. A few years ago, when social media platforms were still growing, experts from the industry had predicted the development it can bring to the business industries of the world, but nobody did ever thought that youngsters would come at the forefront of the industry and with their exemplary leadership skills and talents would make use of the social media platforms in such a manner that it could drive brands and businesses towards more growth and success. Proving his mettle in the same is Srikar Karra, the young man who has been sought by many entrepreneurs and businesses today to take care of their social media marketing and through his branding expertise help them to achieve newer heights of success.

Today, to position people, entrepreneurs, brands and businesses on the pedestal of success and help them grow across the online mediums and social media scene is the need of the hour, especially after the outbreak of a global health pandemic as many businesses have now taken to social media and online mediums to better their name and status across their industries. Optimizing the opportunities provided by social media, Karra as a young talent is leaving no stone unturned to leverage these mediums and provide the best fruits out of the same to his clients for further positioning themselves for success through his prowess in social media marketing and digital branding.

When Karra turned 19, he decided to venture into the digital media world, after realizing the growth it can give him to his career and the fruits it can provide to clients. In the year 2016, he widened his social media platforms and worked upon to increase his followings on the same. Gradually, his follower base increased and he jumped into the digital media world to help people enjoy the same fruits as he did through optimizing the power of social media. TikTok was already growing and Karra used it as his prime platform to garner more followers and make his strong reputation among millions of users and many competitors as well.

His increasing presence on social media platforms led him to originate his full media firm called Karra Media, which today is one of the leading companies that help clients grow their social media following and help them connect a deeper bond with their audiences, increasing their reach and presence. So far, this astute young business personality has scaled several online businesses, leading his way to the top, achieving incredible feats in an already competitive industry. Working with content creators, executives, influencers, entrepreneurs and many others, Karra has helped boost their overall status and presence in the social media world.

Today, he enjoys combined followers of more than a million and also manages an extensive network of over 100 million followers. He has given a new face to so many rising and small online businesses that today they have become one of the leaders in their respective fields.

Taking out time from his busy schedule of managing his media firm, Karra turned into an author as well with his book named Best of Life Hacks: Thirty Nerdy Life Hacks That You Never Knew, which has gone ahead to become an Amazon Bestseller. The young talent had started working on his NGO in high school itself and came up with Insight Chess Academy to coach kids in the game of chess.

Understanding the importance of digitalization and wanting others to understand the same, Karra believes that people should utilize social media platforms in the best manner to flourish with the changing times of the world.

Follow this young digital leader now on Instagram https://www.instagram.com/srikarkarra/?hl=en and visit his website http://www.srikarkarra.com/.

Gloria Rhonheimer is originally from Newfoundland and now lives in waterloo. Her writing is more inspiring. She has written several articles, she obtained a B.A in English from Memorial University. She worked as a reporter for the A.T daily news before deciding to devote himself full-time to writing.

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Srikar Karra: A young branding and digital marketing talent, making it huge with his incredible reach globally through social media marketing -...

WebMD partners with Twitter to showcase health content – Media News – MM&M – Medical Marketing and Media

WebMD and Twitter have partnered to showcase health content on the platform.

The partnership will put WebMDs health content to the Twitter feed and Twitter Moments. The video and Moments content will help educate consumers about health topics and highlight patient stories on what its like to live with and manage chronic conditions and other health issues.

The content will be tied to health awareness events, like Migraine Awareness Week in September and Breast Cancer Awareness Month in October. WebMD will provide social-friendly explainers, myth-busters, medical animations, video content and patient stories to be featured on Twitter.

Twitter delivers timeliness like no other social platform said Paul Bar, group VP of product marketing and product at WebMD, in a statement. With Twitter, WebMD can amplify our meaningful, medically-reviewed health content even further to inform and inspire.

The video content will also become part of Twitter Amplify, Twitters library of premium live and on-demand video content.

The collaboration is Twitters first health content partnership.

We are thrilled to be working with the industry leader in endemic health content, said Lisa Bookwalter, Twitters director of health client solutions, in a statement. Conversations about health are exploding on Twitter. Were bringing together the dynamic environment of a social feed with best in class condition specific content. This partnership brings forward a first to market opportunity for marketers to be a part of the health conversation through brand safe video content.

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WebMD partners with Twitter to showcase health content - Media News - MM&M - Medical Marketing and Media

MONAT Wellness Sells Record-Breaking $10 Million in 24 Hours – PRNewswire

MIAMI, Sept.17, 2020 /PRNewswire/ --Global healthy-aging innovatorMONAT Global Corp(MONAT) announces unprecedented success in its expansion from haircare and skincare into wellness. The rollout of MONAT Wellness, a five-piece, custom-formulated and scientifically-backed collection, sold a record-breaking $10 million in its first 24 hours, nearly three times the brand's first-day projection and 10 percent of its aggressive first-year forecast. The move into wellness marks MONAT's third category expansion, following its launch into skincare last year, which generated $4 million in sales on the first day and $150 million for the first year.

Created alongside the holistic-wellness expertise of physician Brent Agin, MD, MONAT Wellness includes an impressive lineup of highly effective, low-maintenance products designed to deliver both instant and long-term benefits: MONAT Energy, an all-natural drink mix to fuel your body and mind; MONAT Balance, a combination pre- and pro-biotic capsule; Collagen Key, a vegan collagen powder to support total beauty from within; Sleep Drops, a soothing sleep elixir, and Total Greens, a convenient daily superfood boost.

"We noticed the shift taking place in the way consumers think about their approach to a healthy lifestyle and looked to fill a void in the current marketplace," said Ray Urdaneta, MONAT CEO and Co-Founder. "We knew from market research that there is still significant opportunity in the category, especially now with consumers being increasingly focused on health. The overwhelming response is further validation that we've developed something truly different and meaningful in the space."

MONAT Wellnesslaunched on September 12th at the brand's digital conference, MONATions IMPACT Week 2020, which drew an audience of more than 45,000 from thirty countries during its four days of broadcast. The launch has also received significant media attention to date with top publications such as Women's Wear Daily, NewBeauty, Happi, and more.

"MONAT Wellness is a true reflection of who we are at MONAT and where we are headed as a brand: a health and wellness company focused on living your best life at any age," said Stuart A. MacMillan, MONAT President. "We are excited to continue doing research to expand the line and innovate in the years to come."

MONAT Wellness is available on MONATGlobal.com and through the brand's 390,000 Market Partners.

About MONAT GlobalMONAT Global is an international healthy aging haircare, skincare and wellness brand founded to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products; a fun and rewarding business opportunity; and a culture of family, service, and gratitude. Founded in 2014 and headquartered inMiami, Florida, MONAT provides groundbreaking opportunities through a novel Social Marketing approach to Direct Sales. MONAT's product development is led by Chief Science OfficerAlan J. Meyersand supported by a Scientific Advisory Board comprised of eminent professionals in medicine, cosmetics, haircare, science and health. MONAT offers a unique and exciting business model and one of the most generous compensation plans in the U.S., Canadian, U.K., Irish and Polish markets.

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MONAT Wellness Sells Record-Breaking $10 Million in 24 Hours - PRNewswire

Remodeling Market Trends, Companies, Driver, Segmentation, Forecast to 2024 – The Research Process

Latest updates on Remodeling market, a comprehensive study enumerating the latest price trends and pivotal drivers rendering a positive impact on the industry landscape. Further, the report is inclusive of the competitive terrain of this vertical in addition to the market share analysis and the contribution of the prominent contenders toward the overall industry.

High intensity of natural calamities particularly in China and Japan display high scope for disaster repair remodeling services. Extreme climatic variations majorly in North America and Europe show strong potential for services related to snow removal and property improvement. Requirement among the aged population to live in a peaceful house environment after their retirement will generate high investments in porch and gardens particularly in developed nations.

Residential remodeling market is expected to witness a CAGR of over 4% during the forecast period 2018 to 2024. Higher count of house gatherings along with rising consumer spending in developing economies will enhance the application market. Technological advancements providing better energy efficiency, enhanced designs, and highly durable materials along with need to increase the house security will drive the business growth globally. Increasing real estate prices in highly populated cities accompanied by the need for improved house space and design will support the services penetration.

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Lower lending rates along with design innovations will primarily drive the global remodeling market growth. Increasing private infrastructural investments along with favorable government conditions offering tax concessions on home loans will enhance the services demand. Expanding tourism sector along with technological innovations particularly in Asia Pacific and Europe will boost the business advancement.

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North America remodeling market revenue was registered over 800 billion in 2017. Design innovations along with large disposable incomes & highest consumer spending are primary drivers for the expanding services demand in the region. Extreme climatic variations accompanied by frequent disasters support the market development in the region. Increasing necessity to improve the employee productivity and reduce energy expenses will propel the services adoption in the commercial segment.

The key industry players in the global remodeling market share include GAF Materials Corporation, JELD-WEN, Andersen Corporation, ABC Supply, Builders First Source, the Home Depot, Dow Building Solutions, Hanley Wood LLC, Ferguson Enterprises, and Fortune Brands Home & Security. Other prominent players in the industry are Lutron Electronics, Kohler Co., Masco Corporation, Move Inc., USG Corporation, National Gypsum Company, Oldcastle Building Products, Owens Corning, Pella Corporation, Ply Gem Industries Inc., ProBuild Inc., The Sherwin-Williams Company, and Mergers & acquisitions are among the key strategies adopted by the service providers to expand their product portfolio and gain market share. For instance, Norcraft companies was acquired by Fortune Brands Home and Security to expand their product portfolio in the residential segment.

Commercial remodeling is expected to account for over USD 2 trillion by 2024. Necessity to reduce the fixed costs particularly electricity expenses along with providing a better environment to work in corporate offices will surge the business expansion. Trend towards transforming the office into eco-friendly to improve employee health, working conditions along with the benefit of social marketing for the company.

Major Highlights from Table of contents are listed below for quick lookup into Remodeling Market report

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Remodeling Industry Insights

Chapter 4. Company Profiles

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Remodeling Market Trends, Companies, Driver, Segmentation, Forecast to 2024 - The Research Process

After We Collided: does this shock hit point the way to cinema’s future? – The Guardian

Its success has been hailed as extraordinary not least because no one saw it coming. The YA romance After We Collided has next to no marketing budget and zero reviews and has taken more than 1m after just two weeks in the UK. A few weeks ago, it wasnt even in line for theatrical release. As the box office struggles in the pandemic, the industry has sat up to take note of this grassroots success. It is completely unprecedented, says Delphine Lievens, a senior box office analyst at Gower Street. To do that based on no marketing its a really impressive result.

After We Collided is the follow-up to last years After; both are adapted from the new adult novel series by the US author Anna Todd. They follow the up-and-down relationship of college students Tessa (played by Josephine Langford) and Hardin (Hero Fiennes Tiffin Joseph and Ralphs nephew). Tessa is a headstrong and bookish young woman with parallels the film insists to Elizabeth Bennet. Hardin, meanwhile, is a bad-boy Brit whose eminent unsuitability is signposted by his many Ramones tees. Naturally, Hessa cant keep away from each other, as much as their parents, love rivals and life circumstances conspire to keep them apart. Cue maudlin electro-pop.

The film rights were acquired in 2014 by Paramount, and the first film, After, was released in 2019, to modest results: a worldwide gross of $70m, of which $12m came from the US. It failed to achieve a cinema release in the UK, and went straight to Netflix. (The platforms refusal to share audience data means we dont know how it performed.) You might assume After We Collided would go down the same path, but the films producers, Voltage Pictures, struck a deal for independent distribution in the UK and Ireland with an obscure company called Shear Entertainment. Shear secured a first-week run at 47 locations none, unusually, in central London. Even with that limited release on 2 September the film entered the box office at No 3, with an opening weekend total of 175,000. Other cinemas leaped on this box office life raft, and After We Collided expanded to 378 venues (more than half of all those open in the UK) for its second week and were rewarded by an 151% increase on the opening weekend. The films UK box office gross currently stands at over 1.1m.

All this has happened in the face of minimal critical attention and what little does exist has been almost uniformly negative, with unflattering comparisons to Fifty Shades of Grey and Twilight the actors could be mistaken for the undead snarked one reviewer of After.

But the overlap between professional critics and the target demographic of tween and teenage girls is practically nonexistent and since Todds books have a massive global audience, reviews are of limited relevance. Fans say they relate to the characters and find parallels with their own lives. [Its] not for people to aspire to have this relationship, as it can be quite toxic at times, but its so that we can learn, explains one. Many appreciate the unflinching treatment of darker material, including sex, drugs, fraught family relationships and trauma.

Hessas romance not to mention the online community around it has helped fans through their own tough times. Its a kind of escape from reality, says another fan. Jo and Hero, as the lead actors are known, are singled out by many for their on-screen chemistry. Langford and Fiennes Tiffin may not have the mainstream cachet that Kristen Stewart and Robert Pattinson did as a result of Twilight, but they do reach millions of Instagram followers. The fragmentation of the media landscape means that After has emerged from between the gaps, at once undeniable and undetectable.

Traditional media certainly underestimated the reach and impact of this series, says Ben Dalton, a reporter for Screen International. Just as EL James Fifty Shades trilogy was inspired by Twilight, After began as fan fiction for the boyband One Direction. In 2013 then 23-year-old Todd started writing about an imagined college romance with Harry Styles on the social storytelling platform Wattpad. For nearly a year, she posted a short chapter every day, typing on her iPhone.

Driven in part by Todds fellow Directioners, After became a viral sensation on Wattpad, drawing 1m readers before she had even finished writing. Aron Levitz, head of Wattpads entertainment arm, says fans would gather online ahead of each instalment: If it was a minute late, youd see social media explode with people going, Anna, why isnt it posted yet?

That dialogue between writer and reader formed the basis for the community now driving its commercial success. Thats what made it a hit: their love for the story, says Levitz. Todds original stories continue to feature among Wattpads most read every years, having now amassed more than 1.5bn reads.

Todds work is the blueprint by which the films are judged. While some liberties were taken with the plot in the adaptation of After, Roger Kumble the director of Cruel Intentions, who took on After We Collided has been praised for sticking so closely to the book. He really gave us the book Hessa that we wanted, one fan says. The movie was everything the fans were hoping for, says another. (The next two, After We Fell and After Ever Happy, were confirmed to be in production this week.)

Even now that she has industry backing, Todd calls herself a fangirl turned author and credits her success as her readers achievement as much as her own. They repay her in kind, talking of Anna as a friend and advocating for her work on social media (where most of the films marketing budget goes).

Their community even has a name: Afternators and they are as loyal and rabid as any fandom out there, says Levitz. As one member put it: When we work together, we achieve.

Voltage president Jonathan Deckter gave credit to the power of a strategic grassroots social campaign that spoke directly to our films target audience in the forum they prefer. Traditional release marketing will always have its place, but as far as Afternators are concerned, they live and breathe social.

In adapting After, Levitz says, Wattpad consulted with readers: This wasnt done like most development is done, behind closed doors It was about keeping them involved, something I think traditional industries arent used to. More typically, he says, audiences are treated as the commodity at the end of a production line that culminates with this big bang, red-carpet moment: I hope they like it! But we dont have to hope anymore we knew After was going to be a success.

The lesson from After We Collideds success, says Lievens, is that no distributor in the UK had identified that there was an audience for this film. Independent distribution is usually a final resort for films considered too niche for mainstream audiences; and had Voltage not decided to push for a theatrical release, cinemas would have missed out on a cash injection of nearly 1m from, its fair to assume, mostly young women.

By contrast, the industry had pinned its hopes on Christopher Nolans blockbuster Tenet which, despite half a decade of hype, made only slightly more than After We Collided. The latters opening-weekend per-screen average was 4,366 compared with Tenets 5,358, despite showing in one-tenth the number of cinemas. Even more impressively, After We Collided also leapfrogged X-Men spin-off The New Mutants in its second week. The result suggests a disconnect between gatekeepers and cinemagoers that, at this desperate moment, may prove costly.

The blindspots arent just age and gender. Lievens points to the huge unexpected success of Fishermans Friend, carried by regional audiences in Devon and Cornwall; and the 4.5m box office takings of Rapmans debut Blue Story. There were lots of old white men scratching their heads and going Where did this come from?

At Wattpad, Levitz believes there is fatigue with the old ways of entertainment and it is time for cinemagoers to be promoted to stakeholders. In a world where more money is being spent on content than ever before, audience is going to make the difference but the industry is not always used to listening to audience.

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After We Collided: does this shock hit point the way to cinema's future? - The Guardian