Mediaboss Marketing

In a social media world oversaturated with aesthetic repetition, a change needed to be made in order for content creators to reach a new level and stand out amongst their peers. Enter Tara Electra and Nicky Gathrite, digital marketing pioneers, who saw a gap in the industry and understood that influencers lacked elite leadership, guidance, and effective management to leverage their skill-sets, elevate their platforms, and turn their talent into financial gain. Tara and Nicky who have mastered the art of marketing and talent development took action and created Unruly Agency, home to elite models and social media personalities around the world who have soared to incredible heights under Tara and Nickys expert direction.

Unruly Agency is at the forefront of the marketing revolution, and has allowed influencers to establish their own personal brand identities, rather than being swayed to stray from their authenticity and portray a false sense of self online. Unruly is giving influencers back their power and allowing them to break free from having to rely on brands that do not represent them or what they believe in. The team at Unruly, led by Tara and Nicky, also ensure that their models are paid fairly and make the profit that they deserve based on their social media following.Known as the King and Queen of Social Media, Tara and Nicky are providing opportunities to influencers that never existed prior to the establishment of Unruly. The dynamic duo, who are both experts in the marketing industry and extremely savvy business professionals, utilize their unique backgrounds and experience to change the game for their clients. Nicky started his career in finance, but with his creative mind, he was always destined for more. As a financial professional and with experience in the entertainment sector, he learned everything he could about marketing to step into an entrepreneurial role heading Unruly. Tara, on the other hand, started her career by founding Electric Mind, an influencer marketing agency, and she went on to work at Insomniac and developed their first-ever influencer campaign for EDC. Recognized as a master at crafting social media campaigns and turning profit for companies, the natural profession in Taras journey was to establish something as revolutionary as Unruly Agency.

Both Nicky and Tara knew that they wanted to do more than their competitors when it came to influencers and marketing, and they wanted to reestablish trust between influencers and management by delivering tangible and unparalleled results. So many companies offer false promises to content creators about social growth and financial gain, and Tara and Nicky knew that their extensive backgrounds and business experiences could and would give influencers everything they always desired, but never knew where to turn to obtain it. Truly experts in their fields, Tara and Nicky have emerged as the top social media marketers, and have signed the most premiere talent to Unruly Agency, including the likes of Tana Mongeau, Charly Jordan,Daisy Keech, Lexy Panterra, Sierra Skye, Kinsey Wolanski,Stefanie Gurzanski, Sara Underwood, and more. Offering many more services than your typical marketing agency, there is nothing Unruly cant achieve for their clientele. The agency specializes in social media management, influencer marketing, content creation, and much more, and by developing strong and steadfast relationships with their talent based on trust and results, Unruly reigns supreme and has become the most highly sought-after destination for social media stars to build their brands. The leaders, Nicky and Tara, help their models to create campaigns that will be profitable, drive traffic in a way that no one could get on their own, and help brands and talent convert higher across all social media platforms. Nicky and Tara understood early on that the marketing world was going to go through changes, and that influencers would become the forefront of marketing. Through their talent-first perspective, Tara and Nicky are single-handedly spearheading a revolution.

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Excerpt from:
Meet Tara Electra and Nicky Gathrite, The Social Media and Digital Marketing Mavens Behind Unruly Agency - Daily Front Row

Social media is one of the most iconic innovations of the 21st century, with Facebook alone changing how we connect and stay in touch as a society. If you then consider how Twitter changed how politicians communicate with their public and Instagram has redefined how we present our lives online, it becomes clear how important social media is. It is within this digital climate that Wanner Aarts has emerged as an expert in digital marketing and media. With his licensing company Wanner Digital Media Aarts has proven that he has a deep understanding of the digital landscape that we live in.

Since the launch of his Youtube channel in 2014 which amassed 350k subscribers, Aarts has had a front row view of the evolution of social media.

Since the launch of his Youtube channel in 2014 which amassed 350k subscribers, Aarts has had a front row view of the evolution of social media. From his vantage point, Aarts has seen how social media has risen in importance from a past time to an essential tool of communication. Facebook was once just a way to reach out to friends old and new but it has evolved into a vital tool for networking and creating revenue. During its steady rise in popularity Facebook has added new features that have taken its importance from a social tool to a societal necessity.

In 2017, Facebook launched the Safety Check crisis response tool. The feature allows users to mark themselves as safe during times of crisis in their area. Facebooks business page feature has helped to create and maintain revenue for thousands upon thousands of businesses. Instagram too has seen its importance grow from a photo sharing tool to an invaluable facet of our society. Instagram now has the power with just a single hashtag to create a trend or cancel a public figure. Twitter has created a lightning fast method of sharing opinions of every kind. Aarts says of the importance of social media in todays society; Put simply, there are public figures, businesses and politicians who would not have reached their success without social media.

Wanner Aartss company WannerDigital Media provides essential insight and guidance for those obtaining licensing for their brands and products. Aarts has become particularly distinguished for his understanding of the Youtube copywriting system. Having revolutionized how companies and content creators licence and protect themselves online,Wanner Aarts has proven that he is an expert worth listening to.

More here:
Digital marketing expert Wanner Aarts on the rising importance of social media - LA Progressive

What if youre a dealer who has created these unnecessary divisions, but arent sure how to bring it all back together?

Here are a few suggestions to get you moving in the right direction:

First, decide if you want to handle this responsibility in-house or rely on a marketing partner. If you choose the latter, understand the vendors capabilities and track record for providing timely responses to customer reviews, being professional in social media interactions, leveraging social media advertising opportunities, and so on.

Re-evaluate the current messaging across your digital channels. Make sure theyre in alignment and have the same underlying goal: driving customers to your site and towards a buying decision.

Remember, as reputation management and social media management have become two sides of the same coin, many of your marketing assets (such as positive reviews or viral social media campaigns) could find new life in a repurposed format, enhancing value at no additional cost.

These recommendations all have one common theme: viewing the digital customer journey holistically, with interrelated elements happening simultaneously.

For dealers who embrace that shift in thinking and take the time to re-evaluate their current digital approach, there is potential for increased success in every area, from acquiring new customers to improving customer satisfaction.

Read more here:
Bring social reputation together as part of big-picture marketing - Automotive News

New research from Klear found that influencer marketing grew by leaps and bounds in 2020

New data from Klear, the influencer marketing platform, shows that the global reach of influencer marketing grew by 57% in 2020. The pandemic and resulting changes to the marketing landscape significantly altered how brands nurture their relationships with customers.

The survey that polled over 5000 influencers across social channels revealed some of the key trends expected to set the tone for influencer marketing in 2021.

Heres a quick look at the top trends of 2020:

The study found that this year, sponsored posts received an average of 7,806 impressions (unique views). In 2019, sponsored posts averaged 4,827 impressions. A 57% increase.

The company analyzed social profiles of the Fortune 100 companies during BLM protests to reveal that 80% of brands made a statement in support of #BlackLivesMatter and 20% of brands did not make a statement.

Social media has long been a platform for public figures to express their personal opinions. However, the #BlackLivesMatter movement of 2020 was different than any other. In the past, brands could remain apolitical and not make a statement. During this movement, no statement in itself was a huge statement.

On June 1st, 2020, Lebron James posted an image on Instagram that read If YOU aint wit US, WE aint wit YALL! A powerful message that spoke on the intersection between ambassadorship and social justice. The rise of public figures from Colin Kaepernick to Beyonce publicly supporting social issues is something brands couldnt ignore.

Klear found that for every sponsorship TikTok creators participated in 2019, they created 2.3 sponsorships in 2020. A 130% increase.

There was a sharp increase in sponsored stories, which aligned with an overall trend of story usage in 2020. Sponsored stories increased 32% this year. In 2020, influencers created 38.1 sponsored stories a week, in 2019 they created 28.8.

When comparing influencers creating #ad content in 2020 to #ad content in 2019, the study identified a 9% increase in Gen Zs market share. In 2020 influencers aged 18-24 made up 34% of the influencer industry, in 2019 influencers aged 18-24 made up 31% of the industry.

Comparing sponsored posts on Instagram, the company found that there were 2.4M sponsored posts, and in 2019 there were 3M.

While #ad might have gone down, it does not mean sponsored content is down. Instagrams Paid Partnership Feature Instagram released the feature in 2017, but it got its most significant push in 2020. With the feature, influencers can tag a brand as a paid sponsor in both a Post and Story. Still, according to FTC regulations, it is up to the influencer to disclose paid collaborations not the platform.

2020 trends indicate that it is becoming exceedingly critical for brands and influencers to work with partners who share their values and concerns. Going forward we could expect influencers to become ore selective in who they choose to collaborate with. Over exposure to social media has led to customers becoming more demanding when it comes to content they want to see authenticity in storytelling.

2021 is going to weed out the businesses and creative who are or arent willing to adapt to change. This is going to be a year where creative video content will be pushed more than any previous year, said Millie Adrian, a fashion influencer.

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Gen Z Emerges as the Most Valuable Demographic in Influencer Marketing in 2020: Study Reveals - Toolbox

By Benjamin Lyngdoh

When it comes to covid-19 today, apathy is the best term to describe it. This is the reality in general. There is a saying that people are scared of anything which they do not understand or have inadequate knowledge of. Well, this is the exact development in relation to covid-19. We all remember December, 2019. This was the time when the first cases were being reported from Wuhan in China. Over the next two months we were basically spectators and ignorantly thinking that this is a phenomenon to be analysed and critiqued upon with no possibility of it crossing over into our hills. Alas! All of that changed when the first case was reported in India from the state of Kerala on January 30, 2020. The outcome of this event was the scared concerns and speculation by a few here in Meghalaya. However, at that time the majority still believed that it will never reach our hills. Then the real encounter with covid-19 happened on March, 2020 where we underwent the three week lockdown. By now, it was a realisation by all that it was only a matter of time before the virus SARS-CoV-2 which causes the disease covid-19 hits us as well. Indeed, with the first cases being gradually reported on April, 2020, we were in the global covid-19 map as well.

As such, April, 2020 was basically a month filled with confusion, anxiety, fear, paranoia and hysteria. One might say that in the many years of discourse across media platforms there has never been a topic as hot and talked about as covid-19. In fact, social media was full of it and to the extent that at times it became an overflow and a mental burden of information, facts and figures. However, as of today the degree of discourse over covid-19 has significantly come down. Although in the face of it this may be an indication of apathy towards the subject-matter; the underlying factors determining such apathy are important to be noted.

To start with, initially we knew very little about the novel coronavirus. In addition, some of the information lacked credibility or was incomplete. As a case in point, at the very initial stage we all thought that just washing hands would do the trick. Apparently, that was not so and just look at how the body of knowledge concerning covid-19 has developed since then. To this end, the knowledge about other related ailments like SARS (severe acute respiratory syndrome) and MERS (Middle East respiratory syndrome) has significantly contributed towards a better understanding and mitigation of covid-19. As such, it is this better understanding that has also resulted in the current apathy. The people these days fear it less as they are well versed with the facts of the case. That way, it is a change in behaviour due to the scientific knowledge on the dynamics of covid-19. Come to think of it, such a change in behaviour sounds pretty alright!

As we move forward on the apathy discourse, the fact is that our diverted approach towards covid-19 has less to do with science and more with economics and the burning question of livelihoods. As a people we have become fearless and the government has become helpless. As of today, the word out in the streets is that we can fight against this coronavirus. After all, we have fought against many other corona viruses before. So, we will beat this one too. All that is needed is a strong immune system or just pray and hope that we shall not contract it. However, even if one is to get it; all that is needed is to stay home for a few days. As such, in the minds of the people at large the evils of covid-19 are all mapped out. It is this very confidence that has led people to move out and crack on with life. For the many, livelihood is a bigger question than covid-19. The government on the other hand has to continue to move with the flow. It has no other option. If it does not, it will result in an additional financial burden in providing for the daily wage earners and small businesses. Talk about being caught between the devil and the deep blue sea; this is what the government is being caught up in now. The point to be noted here is that unless something really drastic happens, it would be very difficult to reverse the relaxations in covid-19 restrictions as far as the economy and livelihoods is concerned. At best, all the government can do is aggressive social marketing by continuously reminding the people about the dangers that still linger and the imperative for following the health protocols.

In the end, our response to the covid-19 pandemic is perfectly epitomised by the term resilience. It is a depiction of the human mentality and its resolve. This is good on all counts. However, we must all note that resilience is based upon the knowledge of what can be done and what cannot. Else, resilience turns into taking risks. This is what we have to guard against. It is important to factor that the medium for resilience to turn into risks is apathy. This is primarily seen as letting our guards down against covid-19. Well, through observation it is clear for all to see that the majority have turned apathetic. There is no fear for self and no concern for the other. This is a recipe for a disaster. Yes, the economy is important and livelihood is a must; however, let us practice our needful activities in a responsible manner. After all, the best and the most effective protection against covid-19 are being self-alert and not just f0llowing directives that come from government. Accordingly, this calls for the continuous following of hand washing, masking and distancing. If this can be supplemented with a good routine of physical activity then we can safely say that all is well indeed.

Hence, as a people there is a need to be wise over the festivities and pray and hope that over the new year we can get back to our normal lives as we know and love them best. True, the New Year will shift the discourse on covid-19 towards the vaccine. However, that is as and when we will see the vaccine here in Meghalaya. As of today, let us all be aware that what 2021 will be is basically dependent on how responsible and non-apathetic we are. Thus, let us all play our parts!

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Covid-19 Apathy - The Shillong Times