Mediaboss Marketing

Thursday, 12 November 2020, 8:37 amPress Release: Invivo Wines New Zealand

InnovativeKiwi wine company Invivo & Co. has become the first winecompany in a decade to scoop two accolades at theprestigious TVNZ-New Zealand Marketing Awards 2020 thatcelebrate the successes of New Zealand marketinginitiatives.

At an awards ceremony held in Auckland onTuesday November 10, New ZealandMarketing Magazine, in partnership with the MarketingAssociation, presented awards in 28 categories acrosssector, excellence and individual divisions.

Invivo& Co took home the trophy for the launch of Invivo X,Sarah Jessica Parker in the Fast Moving ConsumerGoods category, also scooping up the Excellence trophyfor Best Emerging Business/New Brand.

InvivoCo-founder Tim Lightbourne says of the win, We areecstatic to win two trophies at the TVNZ Marketing Awardsand be recognised for all the hard work that went intolaunching the brand with Sarah Jessica Parker. This huge winmeans a lot to the team from our winemakers to themarketing crew. In the first month alone, we launched infive countries simultaneously! There were media interviews,launch events, digital campaigns and point-of-sale toorganise and roll out - it was a real team effort, done inconjunction with our distributors and agency partners aroundthe world.

Invivo X, SJP Sauvignon Blanc fromMarlborough, New Zealand, which launched to queues inMadison Ave in New York in September 2019, has received anincredible six gold medals in international winecompetitions and 3 x 90+ ratings. Sarah Jessica Parker hasbeen involved in the process, from blending the wine, todesigning the label and merchandise, and even sitting on theboard of the company. With thousands of alcohol brandslaunching each year, the Invivo X, SJP launch won the topspot, showing the success and long-term appetite for SarahJessicas wine collaboration, particularly cutting throughthe growing number of celebrityendorsements.

The TVNZ-Marketing Awardsjudging panel comments on the Best Emerging Business/NewBrand win: Invivo has made a significant entry tointernational markets with its latest collaboration project.Whilst incorporating celebrity endorsements can be an easyway to market, Invivo has created a full partnership withSJP to create true product ownership by SJP. Looking tocreate a premium entry to those competitive markets theyincorporated SJP through the process from creating the Wine,tasting profile development, branding and labelling, and hascreated not only an authentic endorsement, but truecelebrity and follower engagement. This is a leading exampleof endorsement and socialmarketing.

On the Fast Moving ConsumerGoods win, they added Invivo X SJP is a classic NewZealand taking on the world' success story. With trueKiwi ingenuity, Invivo delivered outstanding results with abold, effective marketing strategy. In a highly competitivemarket with New Zealand wines battling for presence, notonly did Invivo generate a strong position they generated aprice premium for New Zealand wines which has a halo forother New Zealand wines in the USA.

The SauvignonBlanc has now sold more than 500,000 bottles worldwide in 12months and can be found in the US, Canada, United Kingdom,Ireland, New Zealand, Taiwan, Greece, Ukraine, Cyprus, Japanand France, and is set to launch in Australia this year.Since the launch in 2019, Invivo X, SJP has added a 2020Ros from the South of France and will be releasing the new2020 vintage of the Sauvignon Blanc thisNovember.

Invivo X SJP is available in Countdown, NewWorld, Liquorland, SuperLiquor, Bottle O, Glengarry andmore. For more information head to http://www.invivoxsjp.com.

Scoop Media

Become a member Find out more

Read this article:
Invivo Becomes First Winery In A Decade To Win At The TVNZ-New Zealand Marketing Awards - Scoop.co.nz

Social networking sites have literally become the major marketing platforms for individuals, freelancers, small and large business owners. This is not by default. It is through social marketing that many small and large business owners have been able to not only increase their sales volumes but retain valuable customer following. This makes having a presence on social networking sites such as Twitter, Facebook and LinkedIn very necessary.

Because you need to focus on running on your business, it may become necessary to entrust the management of your social marketing campaigns to a social media marketing company. There are several things you need to know before you engage the service of any company.

The Company

A little search online will no doubt yield many social media marketing companies. You have the option of choosing a local company you are familiar with or one located elsewhere. You are however not restricted to engaging the service of a company. Social media marketing is now a professional service provided by some individuals as well. There are simply many freelance social marketing professionals on the look out for business owners who plan to advertise on social networking platforms.

Reputation

The fact that there are many social marketing companies and individual professionals does not mean that all of them are genuine. There are dubious companies and individuals advertising their services online, services that they simply do not provide. What these companies and individuals do is to secure social media marketing jobs and get companies to offer the marketing service. You need to engage a company or individual who specialize in providing social marketing as a service.

Services

Engaging a social media marketing company to manage your campaigns on social media sites does not mean abdicating your rights to a company. The fact that it is your campaign and you pay for the service means that you still have all the rights relating to it. A company that you choose to engage should not only provide you with all the necessary information relating to your marketing campaign.

Level of Service

Something valuable you need to know about social media marketing companies is that not all of them provide the same level of service. There are companies that will never inform you on how your marketing campaign is performing on social media sites. A professional company should be in a position to provide you with the necessary information regarding the performance of your campaign on a regular basis. This should ideally be in form of reports. Furthermore, you should be able to contact a company you engage at any time through live chat, phone and email.

Cost

Social media marketing quote differently for their services. There is really no standard quote. A professional and reputable company should ideally not provide you with a general quote. Such as a company should analyze your unique marketing need and tailor a customized marketing plan and it on the plan that it should be able to provide a quote.

These are just some of the things you need to know when it comes to social marketing companies. Knowing about these issues should help you in choosing the right company to manage your marketing campaign(s) on social media sites.

Source by Jon Amos

Continue reading here:
Social Media Marketing Companies What You Need To Know - NY Pilot

Global Social Advertising & Social Media Marketing Market Size, Growth, Industry Analysis and Forecast 2020 To 2026

Market Overview

RnM newly added a research report on the Social Advertising & Social Media Marketing market, which represents a study for the period from 2020 to 2026. The research study provides a near look at the market scenario and dynamics impacting its growth. This report highlights the crucial developments along with other events happening in the market which are marking on the growth and opening doors for future growth in the coming years. Additionally, the report is built on the basis of the macro- and micro-economic factors and historical data that can influence the growth.

Global Social Advertising & Social Media Marketing Market providing information such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information. Upstream raw materials and instrumentation and downstream demand analysis is additionally dispensed. The Global Social Advertising & Social Media Marketing market development trends and marketing channels are analyzed. Finally, the feasibility of latest investment projects is assessed and overall analysis conclusions offered.

Key Players

The global Social Advertising & Social Media Marketing market has been comprehensively analyzed and the different companies that occupy a large percentage of the market share in the regions mentioned have been listed out in the report. Industry trends that are popular and are causing a resurgence in the market growth are identified. A strategic profile of the companies is also carried out to identify the various subsidiaries that they own in the different regions and who are responsible for daily operations in these regions.

Top Leading Companies Profiled in Social Advertising & Social Media Marketing Market Report Are As Follows: Facebook, LinkedIn, Google Edition, Twitter, Instagram, Snapchat, WeiBo, Tencent, LINE, Kakao Talk, MoMo, and Microsoft.

Get a Free Sample Copy @ https://www.reportsandmarkets.com/sample-request/global-social-advertising-social-media-marketing-market-size-status-and-forecast-2019-2025?utm_source=zenitnews&utm_medium=33

The final report will add the analysis of the Impact of Covid-19 in this report Social Advertising & Social Media Marketing industry.

Market Dynamics

Social Advertising & Social Media Marketing Market Research Report 2020 carries in-depth case studies on the various countries which are involved in the Social Advertising & Social Media Marketing market. The report is segmented according to usage wherever applicable and the report offers all this information for all major countries and associations. It offers an analysis of the technical barriers, other issues, and cost-effectiveness affecting the market. Important contents analyzed and discussed in the report include market size, operation situation, and current & future development trends of the market, market segments, business development, and consumption tendencies. Moreover, the report includes the list of major companies/competitors and their competition data that helps the user to determine their current position in the market and take corrective measures to maintain or increase their share holds.

The study objectives of this report are:To analyze global Social Advertising & Social Media Marketing status, future forecast, growth opportunity, key market and key players.To present the Social Advertising & Social Media Marketing development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.To strategically profile the key players and comprehensively analyze their development plan and strategies.To define, describe and forecast the market by type, market and key regions.

Highlights of the report:

A complete backdrop analysis, which includes an assessment of the parent market

Important changes in market dynamics

Market segmentation up to the second or third level

Historical, current, and projected size of the market from the standpoint of both value and volume

Reporting and evaluation of recent industry developments

Market shares and strategies of key players

Emerging niche segments and regional markets

An objective assessment of the trajectory of the market

Recommendations to companies for strengthening their foothold in the market

Reason to Read this Social Advertising & Social Media Marketing Market Report:

1) Global Social Advertising & Social Media Marketing Market trend, Market Size Estimates, Industry Scope, and Division.

2) Competitive analysis is specified for eminent Social Advertising & Social Media Marketing players, price structures and value of production.

3) Focuses on the key Social Advertising & Social Media Marketing manufacturers, to study the capacity, production, value, market share and development plans in the future.

4) Global Social Advertising & Social Media Marketing Market Drivers, Opportunities, Emerging Sectors, and Recent Plans and Policies are shown.

5) The current status of the global Social Advertising & Social Media Marketing Market, current market and the two regional and region levels.

6) To analyze the opportunities in the market for stakeholders by identifying the high growth segments.

Make an enquiry @ https://www.reportsandmarkets.com/sample-request/global-social-advertising-social-media-marketing-market-size-status-and-forecast-2019-2025?utm_source=zenitnews&utm_medium=33

TABLE OF CONTENT:

Social Advertising & Social Media Marketing Global Market Research Report 2020

1 Market Overview

2 Manufacturers Profiles

3 Global Social Advertising & Social Media Marketing Sales, Revenue, Market Share and Competition by Manufacturer

4 Global Social Advertising & Social Media Marketing Market Analysis by Regions

5 North America Social Advertising & Social Media Marketing by Country

6 Europe Social Advertising & Social Media Marketing by Country

7 Asia-Pacific Social Advertising & Social Media Marketing by Country

8 South America Social Advertising & Social Media Marketing by Country

9 Middle East and Africa Social Advertising & Social Media Marketing by Countries

10 Global Social Advertising & Social Media Marketing Market Segment by Type

11 Global Social Advertising & Social Media Marketing Market Segment by Application

12 Fourth Social Advertising & Social Media Marketing Market Forecast (2020-2026)

13 Sales Channel, Distributors, Traders and Dealers

14 Research Findings and Conclusion

15 Appendix

About Us:

Reports And Markets is part of the Algoro Research Consultants Pvt. Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe. Are you mastering your market? Do you know what the market potential is for your product, who the market players are and what the growth forecast is? We offer standard global, regional or country specific market research studies for almost every market you can imagine.

Contact Us:

Sanjay Jain

Manager Partner Relations & International Marketing

http://www.reportsandmarkets.Com

[emailprotected]

Ph: +1-352-353-0818 (Us)

Continue reading here:
Social Advertising & Social Media Marketing Market 2020 Research by Size, Business Opportunities, Top Manufacture, Industry Growth, Industry Share...

The one thing I dont under estimate is that the best outcomes come from working with the best people says Chief Commercial Officer, Tino Ho.

SYDNEY (PRWEB) November 05, 2020

The Social Revolution, an emerging leader in b2b marketing agency space, today announced the formation of an advisory board. The advisory board brings together a wealth of business management and growth expertise that will contribute the growth of The Social Revolution over the coming years.

The advisory board plays an important role in providing strategic guidance for the company as the team continue to drive growth in challenging market conditions.

The one thing I dont underestimate is that the best outcomes come from working with the best people. And Im delighted to welcome Tristan OConnell and Chris Brown who both have extensive track records in the investment banking and the financial services sector, having grown services based businesses, said TSR Chief Commercial Officer Tino Ho.

Newly appointed members:

The Social Revolution (TSR) is an emerging leader in the b2b marketing agency space, with a unique peer-to-peer (p2p) social marketing model. Established in 2016, TSR has been growing a client base with a number of global brands in the in Financial Services, Enterprise Technology and Enterprise Resource Planning sectors here in APAC and in the UK.

Learn more about what they do by visiting http://www.thesocialrevolution.co

Share article on social media or email:

View original post here:
Peer-to-peer (P2P) social marketing agency The Social Revolution unveils formation of an advisory board, welcoming two members to the team - PR Web

Over 230 brands took part in the Immediate Future benchmark study The Business Value of Social. Comparing performance and business value of social media, results have revealed that social is becoming a more serious business.

More than two thirds of respondents said that social is now important to and integrated in the marketing mix. Over half of brands are tailoring content to behaviours and interests and 55% are tailoring some of their content by social media platform.

Katy Howell, chief executive officer at Immediate Future, said: We are seeing brands get more serious about managing the sophistication of social marketing. For instance, weve talked for years about vanity metrics being a poor measure of performance. This new benchmark report shows that only 5% think that measuring followers and fans is a good metric in delivering value.

The report is not wholly positive, though. 88% of brands say they are unable to demonstrate ROI, with only a third of brands linking social goals to those of the business. Its clear this is a cause for concern, with one in three marketers stating they have a lack of confidence in achieving their objectives.

There is some way to go, continued Howell, resourcing is the biggest challenge with a greater need for expertise ranging from analytical and copywriting through to design and paid. Rarely found in just one individual, companies are still yet to make the investment in better skills and more support.

Given that 54.5% of marketers say their leading objective is brand awareness, it comes as a surprise that so few are investing budgets in paid social either. 43% of brands spend under 10% of their marketing budget on paid. With over half the worlds population now on social and activity up almost 40% since the pandemic, cut through to gain attention is a big challenge.

The report goes into further detail on the challenges that create barriers to business value. It details the obstacles to creating content, metrics considered most important and the leading objective for social.

The benchmark study can be downloaded for free here.

// Featured in this article

immediate future

Brands come to us when they are serious about social.

See the article here:
Benchmark study reveals social has moved centre stage in the marketing mix - The Drum