Mediaboss Marketing

New York, Sept. 02, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Location-based Services Market by Component, Technology, Application, and Industry Vertical : Global Opportunity Analysis and Industry Forecast, 20202027" - https://www.reportlinker.com/p05955142/?utm_source=GNW

Location-based Services Market Statistics: 2027 The location-based services market size was valued at $28.95 billion in 2019, and is projected to reach $183.81 billion by 2027, growing at a CAGR of 26.3% from 2020 to 2027. Advent of digitalization boosts the need for location-based services (LBS), owing to its capability to offer customized marketing strategy solutions, which, in turn, creates new revenue growth opportunities for players opting for these solutions. Location-based services proliferate the demand for analytical solutions, due to their ability to provide and analyze real-time geo-data. For instance, retailers can strategize their marketing campaigns on the basis of customer locations for the nearest store or location-based offers. This is likely to help retailers with new and advanced revenue growth opportunities, which, in turn, is expected to boost the location-based services market during the forecast period. By component, the hardware segment was the highest contributor in the location-based services market in year 2019, due to the advent of digitalization among various industry verticals and high penetration of smartphones among individuals across the globe. Rise in penetration of smartphones and increase in usage of 3G & 4G networks drive the global market growth. In addition, key players have focused on developing low-priced GPS and other components to cater to the increasing demand of consumers, which significantly contributes toward the growth of the global market. Moreover, surge in adoption of mobile commerce and social media activities is expected to supplement the adoption of hardware components in the LBS market. However, services segment is expected to grow with the highest CAGR during the forecast period, due to increase in demand for services-as-a-solution in digital transformation activities among industries, especially in emerging economies. Thus, major players operating in the global location-based services market are investing in innovative location-based analytical solutions to gain competitive advantages. North America dominated the location-based services market share in 2019, as most of the top players operate from this region. In addition, presence of well-developed location-based IT infrastructure is expected to boost growth of market in this region. In addition, Asia-Pacific is expected to exhibit the highest CAGR during the location-based services market forecast period. The factors that drive the growth of the market in this region include rise in IT spending capability and upsurge in demand for location-based services from the transportation & logistics sector in this region. The outbreak of COVID-19 is anticipated to have a positive impact on the growth of location-based services market. With the emergence COVID-19, the use of location-based services is likely to enable governments to address the impact of social distancing and facilitate tracking patterns of movements of individuals and traffic patterns. Innovations and advances in location-based services post COVID-19 outbreak with features such as real-time tracking, location-based marketing, and geotagging, have further supported the market growth. The report focuses on the growth prospects, restraints, and location-based services market analysis. The study provides Porters five forces analysis of the location-based services industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers. Segment review The global location-based services market is segmented into component, technology, application, industry vertical, and region. By component, the market is categorized into hardware, software, and services. On the basis of technology, it is divided into GPS, assisted GPS (A-GPS), enhanced GPS (E-GPS), enhanced observed time difference, observed time difference, cell ID, and Wi-Fi. The applications covered in the study include location-based advertising, business intelligence & analytics, fleet management, mapping and navigation, local search & information, social networking & entertainment, proximity marketing, asset tracking, and others. Depending on industry vertical, the LBS industry is segregated into transportation & logistics, manufacturing, government & public utilities, retail, healthcare & life sciences, media & entertainment, IT & telecom, BFSI, hospitality, and others. Region wise, the market analysis is performed across North America, Europe, Asia-Pacific, and LAMEA The key players operating in the location-based services market include Alcatel-Lucent SA, Apple, Inc., AT&T Inc., Bharti Airtel, LTD., Cisco Systems, Inc., Google Inc., HERE, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, and Qualcomm Inc. These players have adopted various strategies to expand its business, strengthen its product portfolio, and increase their LBS market penetration, which, in turn, is expected to support the global location-based services market growth. Top impacting factors Rise in demand for location-based services owing to its diversified scope of applications is a major factor expected to drive the growth of the market. Surge in demand for location-based services among various industry verticals for applications such as location-based advertising, business intelligence & analytics, and fleet management is further expected to offer remunerative opportunities for the expansion of the global LBS industry during the forecast period. Diversified scope of applications The growth of the LBS market is driven by the diversified scope of applications across various sectors. For instance, LBS is used for navigation, traffic management, asset tracking, and proximity-based marketing. In addition, it finds its application in fraud prevention, mobile workforce management, and context advertising. Energy & resource management agencies use LBS for evaluation of land cover, vegetation, water resource management, and geology mapping. The defense & military sector utilize LBS for surveillance, battlefront analysis, and strategy formulation. In civil engineering, LBS solution is used for resource mapping, evaluation of geological information, and estimation of suitable location for building, planning, & construction activities. In addition, transportation, media & entertainment, insurance, and tourism sectors offer a wide scope of applications for LBS. Increase in demand for location-based services Location-based services are used to provide information about users location through internet by using real-time geo-data. The advent of smart devices, wireless technologies, cloud computing, Internet of Things (IoT), and smartphone applications has led to aggrandized traffic on websites. This has fueled the adoption of LBS to improve services and enhance user experience depending upon the end users location, which, in turn, is expected drive the market growth. Therefore, LBS has gained importance across various sectors, including government authorities, defense & intelligence, transportation, telecommunication, manufacturing, e-retailing, energy, and natural resource management. Furthermore, increase in penetration of connected devices and machine-to-machine communication systems has notably boosted the need for real-time location-based data sets. This has significantly driven the demand for Internet of Things (IoT) devices across diverse sectors, which is helping companies to develop smart geo-mapping solutions. Thus, aforementioned are key factors are expected to fuel the growth of the global market growth during the forecast period.

KEY BENEFITS FOR STAKEHOLDERS This study includes the location-based services market trends, analysis, and future estimations to determine the imminent investment pockets. The report presents information related to key drivers, restraints, and opportunities of the location-based services industry. The LBS market is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry. Porters five forces analysis illustrates the potency of the buyers & suppliers in the location-based services market size.

KEY MARKET SEGMENTS

By Component Hardware Software Services

By Technology GPS Assisted GPS (A-GPS) Enhanced GPS (E-GPS) Enhanced Observed Time Difference Observed Time Difference Cell ID Wi-Fi Others

By Application Location-based Advertising Business Intelligence & Analytics Fleet Management Mapping & Navigation Local Search & Information Social Networking & Entertainment Proximity Marketing Asset Tracking Others

By Industry Vertical Transportation & Logistics Manufacturing Government & Public Utilities Retail Healthcare & Life Sciences Media & Entertainment IT & Telecom BFSI Hospitality Others

By Region North America o U.S. o Canada o Mexico

Europe o UK o Germany o France o Spain o Italy o Rest of Europe

Asia-Pacific o China o Japan o India o Singapore o South Korea o Rest of Asia-Pacific

LAMEA o Latin America o Middle East o Africa

Key Market Players - Alcatel-Lucent SA - Apple, Inc. - AT&T Inc. - Bharti Airtel, LTD. - Cisco Systems, Inc. - Google Inc. - HERE - International Business Machines Corporation - Microsoft Corporation - Oracle Corporation - Qualcomm Inc.Read the full report: https://www.reportlinker.com/p05955142/?utm_source=GNW

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The location-based services market size was valued at $28.95 billion in 2019, and is projected to reach $183.81 billion by 2027, growing at a CAGR of...

2nd September, 2020 by Owen Bellwood

From Patrns Margarita-making smart coaster to new celebrity brand ambassadors for lowABV spirit Atopia and mixer producer Franklin & Sons, we round up some of the best initiatives from August.

Frankie Bridge is the first ambassador for low-ABV spirit brand Atopia

Technology drove a number of marketing pushes within the spirits industry last month, including Patrns smart coaster that teaches drinkers how to make a Margarita and a new online quiz from Licor 43 liqueur.

Meanwhile, High West whiskey and Vermont-based distillery Caledonia Spirits latest efforts saw them help raise money for charity, including the American Prairie Reserve and organisations that are dedicated to protecting bees.

Trade group the Bureau National Interprofessionnel du Cognac (BNIC) also announced a threeyear campaign to increase awareness of the French spirit in the US.

Click through to the following pages to learn more about the top 10 marketing moves that caught our eye in August.

The rest is here:
Top 10 spirits marketing moves in August 2020 - The Spirits Business

Marissa Segundo, communications consultant at Resource Recycling Systems,is passionate about how she represents clients' recycling and recovery initiatives.

The Waste360 40 Under 40 recipient takes a strategic approach, "to ensure consistent messaging, and that it connects with operational success."

Segundo holds degrees in public relations and Spanish. While she began her career in the nonprofit sector, Segundo eventually became a recycling communications coordinator for a Florida municipality.

She comments, "we're always focusedon smart goals that we can create for any communication plan, rather than just making a flashy plan, to really make sure that we're focused on strategic communication."

Waste360recently spoke with Segundo about her current projects, what it takes to lead a successful campaignand how to break barriers across different audiences.

Waste360: What initiatives are you currently working on?

Marissa Segundo: Because strategic communication is my main focus, I work with a variety of initiatives on the both the public sector and private sector and also the collaborative initiatives. I have worked recently with communities to add SMART communications goals when rolling out a single-stream programs and adding items. Another huge initiative was a recycling rebranding campaign that really focused on plastic bags as the top contaminants utilizing community-based social marketing to find measurable success in decreasing the amount of plastic bags in recycling carts. I like working with collaborations where you've got a mixture of representatives throughout the recycling value chain focused on how we can move the needle with recycling and make the difference, you know, together. Its really about why recycling and recovery is important and how each individual or business can really make a visible difference, its personal to them.

Waste360: In terms of team leadership, what does it take to get champion of these causes?

Marissa Segundo: I've always been guided by my passion, and through that passion, I really like putting in the time to have the right people in the impactful positions and on projects where they can really take ownership and shine. That, to me, is very gratifying. I've had the opportunity through my career to pursue passion projects and learn under leaders that had this same mentality of , I'll put you in a position. You may make a mistake, but that's okay. We'll learn from it and go from there. So, I really think if you're passionate about something, that that passion is contagious.

Waste360: What does it take to be innovative with the importance of recycling and sustainability?

Marissa Segundo: Unfortunately, it's not a one-size-fits-all solution. Each community and business has unique set of tools and resources, along with challenges for their program compliance or to reach sustainability goals. Working to breakdown siloes to make sure everyone is at the table and an active part of the solution is crucial. This is anyone from administration to custodial staff, drivers and customer service staff, to name a few. And we've really discovered that through collaborations and understanding we can bring people to the forefront through stakeholder engagement and other activities. In COVID times, Ive been able to implement engaging virtual events that encourage participation in a thinktank-like setting, partnering with national and state recycling organizations and for our clients. The aim is really to find a way to address each audience in their terms rather than trying to have one silver bullet to solve all problems.

Waste360: What are the challenges and opportunities with communicating with individuals who speak different native languages?

Marissa Segundo: For me, being bilingual has opened up so many doors to meet new people and to really be able to understand different culture. But being bilingual or even just translating a message alone is really not enough. There's so many nuances to the language and cultures within a community. So it kind of goes back to what I was saying where you're really researching an individual community and what their needs are and then looking at strategic communication from that lens. And the same is true with bilingual or any type of reaching any type of community that is a non-English speaking community.

Waste360: Do you have any advice about researching and learning more about communities that you want to reach?

Marissa Segundo: We do a lot of research on the motivations for people the benefits and barriers for people to participate in an activity, whether it's recycling, composting or whether it's pursuing solutions to create a circular economy. Starting with that research to find out the motivation is a good place and also doing research on where are places where people in whichever your target audiences gather, what are what are the channels that they use to communicate and currently are there ambassadors or champions that you can engage in your messaging to reach these communities, even if you don't speak the language. Its really important to take culture and really any kind of communication seriously realizing that recycling is a very personal issue. You're asking people to make a behavioral choice each time you ask them to recycle. Unlike throwing things away, it's a lot easier in a lot of places to just find a trash can and throw something away but with recycling, you're making decisions. And so that's important in your communications messaging.

Waste360: Do you have any other additional advice?

Marissa Segundo: We're entering into a really exciting time for recycling, despite the uncertainty of economics. And I've never really been more inspired. Right now, the technologies that are coming out of the space and the abilities through communications are really amazing. To show residents and businesses behind the scenes to see what it's like after [waste] leaves the bin just feels like magic. But now, I think we have so many opportunities to really connect on though why certain things are recyclable and why aren't they? I don't think it has to be that complicated. And we may be talking in 10 years about a completely different recycling system. That remains to be seen. But for now, I think there are so many tools in our toolbox. And if we really put the time in and invest in communication, you will see positive results.

Read more:
Marissa Segundo Talks Breaking the Communication Barrier - waste360

Understanding Scope: Global Social MarketThe Global Social Market size is anticipated to successfully hit USD xx million by 2027, exhibiting a robust CAGR valuation of xx million through the forecast tenure of 2020-27. The stellar growth sequence and favorable performance of the Social market may be attributed to a number of growth influencers and factors that have been elaborated at length in the subsequent sections of this in-depth research study on the Social market.

The report has also lent substantial research endeavors in measuring the growth prognosis of the aforementioned market during the previous years to draw optimum comprehension about historical growth performance, thus assuming 2019 as the base year for improving reader understanding about the global Social market.

The study encompasses profiles of major companies operating in the Social Market. Key players profiled in the report include:ZohoHearsay SystemsHootsuiteSprout SocialKhorosFalcon.ioSalesforceSprinklrAdobeSocialbakers

Gauging COVID-19 Impact on Growth Trajectory

Additionally, the report on Social market also takes into consideration the unique and sudden outbreak of COVID-19 that have wrecked damaging implications on the holistic growth trail of the global Social market. The impact of the virus has reflected potential damage to various businesses and industries as sudden and holistic lockdown has put various businesses in jeopardy.

Regional Growth Trend Evaluation: Global Social Market This specific market report offers report readers with vital details on primary stakeholders, high potential dynamic segments, opportunity profiling that collectively manifest growth trail in the global Social market. This intricately designed and articulated research report on Social market also sheds versatile understanding on market overview, stating pertinent details on leading market participants, including details on upstream and downstream market developments. Details on vital areas such as raw material supply trends, downstream demands as well as equipment profiling have also been included in the report to ensure thorough reader comprehension about the various aspects and facets of the Social market, ensuring high end growth.

Access Complete Report @ https://www.orbismarketreports.com/global-social-marketing-management-software-market-growth-status-and-outlook-2019-2024?utm_source=puja

This high end strategy based market specific Social market report presentation renders a thorough presentation of the market, evaluating it in terms of a range of parameters comprising market size and dynamics, dominant and popular trends, market share, investment planning, pricing strategies and driver based review that collectively lead to steady and long term growth in the global Social market.

By the product type, the market is primarily split into Cloud-BasedOn-Premises

By the end-users/application, this report covers the following segments FinancialManufacturing IndustryRetailServicesOther

The key regions covered in the Social market report are:North America (U.S., Canada, Mexico)South America (Cuba, Brazil, Argentina, and many others.)Europe (Germany, U.K., France, Italy, Russia, Spain, etc.)Asia (China, India, Russia, and many other Asian nations.)Pacific region (Indonesia, Japan, and many other Pacific nations.)Middle East & Africa (Saudi Arabia, South Africa, and many others.)

Scope of the ReportThe discussed Social market has been valued at xx million US dollars in 2019 and is further projected to grow at xx million US dollars through the forecast span till 2024, growing at a CAGR of xx% through the forecast period.

Place Inquiry for Buying or Customization of [emailprotected] https://www.orbismarketreports.com/enquiry-before-buying/87357?utm_source=puja

Global Social Market Dynamics Drivers: A systematic estimation of the major growth propellants prevalent across regional and global parlance Barriers: This section of the report further includes a detailed analytical assessment of the major challenges faced by the market players besides also offering a probability review Opportunities: Briefly addressing multiple consumption and production advances, competition concentration as well as growth tendencies observed across regional and global levels alike.

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Global Social Market accounted for xx USD million in 2019 and is expected to reach xx USD million by 2025 growing at a CAGR of xx% : Zoho, Hearsay...

Last December, I filed a report against Melissa Martz for sexual harassment. This is my story.

In December of 2018, I began working for Martz on the Social Marketing Team. I had a role on the team that fit my career trajectory well. I felt like the fruits of my labor were finally paying off.

Of course, I hit a snag. The name that Martz received on my application was not the name I was using. She didnt know it yet, but I am transgender.

For a long time, this wasnt acknowledged beyond a question in the initial interview. However, when I reapplied to the job for the next academic year, the wrong name came up again. This time, it became an issue. Martz brought me into her office after a team meeting and I was forced to out myself.

Initially, there were minor issues; pronoun and name clarification were necessary. This is standard procedure when someone finds out about my identity. I asked her to keep the information private. I found out some time later that she told one of my coworkers that there was a transgender person on the team, but did not specify who.

My identity gradually became an overarching theme in private conversation with Martz. Full disclosure: I am comfortable answering appropriate questions. What I am not comfortable with is what happened next.

In December of 2019, a year after first receiving the job and mere months after being outed, I met with Martz for what was meant to be a standard work meeting. The meeting was work-related for the first 20 minutes, but quickly evolved into private, personal conversation about my identity and experiences fueled by Martzs invasive questions.

Amongst the questions were: how did you know you were transgender? How did your family react? Were you bullied? You went to therapy? Were you depressed? Were you suicidal? How does bottom surgery work? How do hormones work? Who is your doctor?

The questions continued, and I felt stuck. I sat and answered her questions from 2 pm until it was dark outside. I walked away feeling empty and violated.

This is why when her social media posts became a topic of controversy, I was unfortunately not surprised. The University thinks that diversity training will heal these wounds. As someone who sat down and gave Melissa Martz a free, hours long seminar on an important issue of diversity: some people are just too far gone. And I want to be an optimist.

I know Im not the only one whos worked with her as a student who has a story. My peers and I have been actively trying to change her perspective on these issues for a long time and clearly the progress hasnt been made. I dont know about you, but Im quite frankly tired of being afraid of the repercussions that come with being myself. For my fellow classmates, I hope you never have to live with that fear. By shining a light on these issues, I hope the campus can start a serious conversation surrounding the safety and comfort of marginalized populations.

Signed,

Anonymous

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Letter to the Editor: Where Is The Accountability? - The Bottom Line News