Mediaboss Marketing

Are you focused on brand building or generating more leads in your marketing efforts?

No doubt you're looking at a mixture of both - but what's the optimal balance, and how can you map out campaigns which, ideally, cater to both goals?

That's the focus of LinkedIn's latest 'Brand and Demand' guide, which provides a range of tips and notes on how to use LinkedIn to achieve the two aims within a single campaign stream.

And that balance is important - as explained by LinkedIn:

"A study from the Institute of Practitioners in Advertising shows that the optimal balance of brand and demand in both digital and traditional marketing is a 60/40 split: 60% branding, 40% direct response. Thats how you ensure optimal impact when it comes to pricing power, awareness, and sales."

And LinkedIn can, it's keen to point out, facilitate such within a single, broadened campaign stream. The guide presents an overview of the various LinkedIn ad tools, and where each fits into the broader process:

The main aim of the guide is to provide a wider scope of how your campaigns should incorporate more elements in-stream, meeting the goals for both lead gen and brand building in a more inclusive, coordinated way.

LinkedIn also provides a range of case studies to support its push, adding more insight into how, exactly, you can use the platform's ad tools to achieve both brand building and conversion goals.

Really, there's not a lot of unique insight here, though there are some interesting notes on LinkedIn's audience reach and ad tools which could help in your platform approach.

The guide also includes this pointer on a coming analytics function:

"Soon well be introducing company engagement insights so marketers like you can ensure youre reaching the right people within target accounts both on LinkedIn and with your website. With these insights you can focus your spend on accounts that are low in awareness or engagement, and prioritize highly engaged accounts for more conversion oriented campaigns."

That could help in your LinkedIn ad targeting, and the information here is well-presented and could make it easier to understand where LinkedIn marketing might fit into your broader digital outreach and promotion efforts.

So while there's no real eye-opening new data insights or details included, it's still a valuable guide, and definitely, if you're considering LinkedIn for your ad efforts, it's worth a look, as it may help to guide your approach.

You can download LinkedIn's "Brand and Demand Playbook" here.

See the rest here:
LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation - Social Media Today

According to the bank, this recognition was 'only made possible by its customers'.

"It indicates that they have trusted the brand to deliver on our promise of help, for which we are immensely grateful for," says the bank.

"As a brand, we've been on a journey to place the customer at the centre of everything we do, building integrated financial solutions that address core customer needs and consistently innovating at the back of understanding what these are,"says Faye Mfikwe, FNB's chief marketing officer.

"This has resulted in improved customer trust and an understanding of the relevance of the brand in our customers lives, culminating in us being recognised as the most valuable brand in South Africa, an accolade that were extremely proud of, adds Mfikwe.

The BrandZ report has indicated that 90% of South Africans want brands to talk about how they can be helpful in the new everyday life. FNB has improved on key measures of corporate and social responsibility, as a result of being very deliberate in sponsoring nation building.

This was done through the association with the Springboks and, more recently, a campaign that calls on all South Africans to support local businesses and help to rebuild our economy.

The report suggests that the brand is also passionate about helping in the communities it operates in through supporting the vulnerable groups in our society, whether it be early childhood development or providing support to the elderly.

"Trust has formed the basis of our journey towards building a helpful brand. In these times of uncertainty our strategy of building a superior customer experience through our platform journey has stood us in good stead and allowed us to fast-track the adoption of our digital solutions and ensure that we continue to provide solutions that are specifically tailored to our customers context," concludes Mfikwe.

For more information, visit http://www.fnb.co.za.

BrandZ Top 30 Most Valuable South African Brands FNB Bank top brand in SA Top brands in South Africa 2020 BrandZ ratings 2020 SA Fist National bank brand

Excerpt from:
FNB named the Top Brand at BrandZ Most Valuable Brands - Media Update

By Express News Service

HYDERABAD: FLO Hyderabad Chapter announced a social outreach initiative to promote the 400 years old craft form of Cheriyal, which is unique to Telangana. Today the art form has only 16 practitioners across seven families currently. Organising the artisans under a brand, creating marketing material, marketing linkages, raw material procurement at more affordable costs and product innovation are some of the ways in which FLO Hyderabad is helping the craftsmen. The brand Tirumani, named after the gum used to create Cheriyal art, and a catalog of products was launched at the virtual event which also saw a discussion on the survival and revival of Indian handicrafts.

FLO Hyderabad was successful in placing the products on Weavesmart, an e-commerce platform for weaves and crafts. Usharani Manne, FLO Hyderabad Chairperson said, We want to ensure that more traditional artisans come back to the fold, through sustained efforts to create better market linkages and assistance in product innovation.

FLO has also adopted the surrounding villages of Cheriyal as part of Adopt a Village.

Sudha Rani M, CEO, Abhihaara Social Enterprise shared about Alambana app, launched by KT Rama Rao and developed in partnership with the State government, UNDP and Abhihaara to provide skill training and to create market linkages for weavers.

Sai Kiran, a fourth-generation Cheriyal master craftsman urged three thingsmanpower, marketing and product design support from state and social enterprises and organisations like FLO. Express Features

View original post here:
FLO Hyderabad Chapter announces social outreach initiative for 400-year-old Cheriyal craft - The New Indian Express

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Irrespective of your organizational structure or size a website is hard to indispensable. An attractive website is not enough, as customers have to be driven to the site. Only if the website is attractive customers would stay there and sales figures would scale new territories. In the present era of COVID-19, this posses to be a considerable challenge.

Only a handful few small businesses have the financial capacity to afford services of the website development business. The better news is if you focus on a few basic principles on anticipated lines you can derive true value for your investment.

Tips to enhance web development business during the pandemic

Business-oriented approach

Be aware that the website works out to be a business tool and a quality design is essential. Ideally, it should be business-driven and your current and future customers can engage with the company via a quality website. Regular branding and promotion of your company starts off with a quality website and from there stationery, marketing along with other activities start.

Review and develop measures

Sometimes you could be happy with the layout and design of your website. But the need of the hour is to evaluate the performance of your website on a regular basis. Does it align with the customer needs or has the design changed considering the market trends? Check with the graphics, content or the design is a relevant one. For example, if the website is operational for numerous years, it is difficult to adopt an objective approach.

Design differentiation

People who have a shorter attention span might be forced to leave the website within a short time frame. At this juncture, design has a role to play. Due to improved design and higher bandwidth of the internet, the design of a website has developed. Images along with graphics have assumed new proportions and we are well on the way to be establishing a greater brand identity. Another way you could differentiate from the completion is via a graphics design.

Recurring development

A website should not be static and needs to be continuously developing. Sadly most people fail to acknowledge this fact and once a website is over they feel that a task is accomplished. But you have to update the website on a regular basis in terms of content and design. Developing blogs and providing links to the website are ways to achieve the task. A reason for its importance is clients along with visitors have a liking towards attractive sites. Even Google is bound to revise their listings if the site is not updated on a regular basis.

Reaching number one

When a customer is searching for a service or product, they would be availing services of a search engine. It is important that your site is mentioned on the search engines. Smaller companies are of the opinion that only the large companies can reach the number one rankings, but this is a myth. If you have a proper strategy in place it is possible to reach the number one rankings easily.

Sort out the priorities

When marketing any component of your business, it is necessary that you have a clear strategy in place. Even when marketing your website it is no different as you have to formulate short term and long term goals and a web designer might not justify the decision. Designers often lack the concepts of SEO and the basic versions of Meta tags would not suffice. For example, even if you have an active marketing strategy sales figures would not substantive.

Online marketing and their benefits

The present era is the world of the internet, and offline advertisement has lost a lot of its sheen. New forms of marketing in the form of Google Ad listings and social marketing are the craze. It points to the fact that any individual who is searching for a service or a product will be drawn to the site. What it means is that the return on investment is going to be higher with internet marketing rather than investing in a magazine.

Opt for unique marketing methods

Certain companies have crafted new strategies in terms of web marketing like YouTube or pay per click advertising. You may or may not be comfortable with such a strategy. Yes, it would be a greater strategy to opt for all of them but time and resource constraints do not permit. Hence you have to opt for a strategy that suits your organization in all scenarios.

Mobile friendly

Smartphones and tablets have provided a new dimension to internet marketing. In fact, their role is bound to increase in the immediate future and you have to keep this in mind while focussing on website development. A mobile-friendly site is essential for a user as not only it enhances your profile but paves way for higher sales. In a mobile site, the vital components of your main site are to be captured whereby the necessary interest is sparked.

Call of action essential for a customer

By now the hard task of developing a functional and attractive site is accomplished. In a lot of ways your site would be miles apart from the competition, but it is essential that customers visit your site. Via the medium of your site, you can plan a call of action. Some of the handy tips are a phone number, an email or a click now to buy option. All of them might sound simple but are really effective.

Conclusion

By now you might be aware of how to take your website development business to the next level. One of the important pointers is a website is to be updated on a regular basis and based on experience it has to be managed in a proactive manner. A quality website developer works for hand in glove with the owner of the website and craft strategies for business growth. A better option would be to avail of the services of a professional web development company in Pune.

Read more:
10 Tips to Grow Web Development Business During COVID-19 - TechBullion

Global Content Creation and Social Marketing Tools Market research reports meets with users expectations by covering all industrial parameters like Key Manufacturers, Top Regions, Developments, Technology, R&D, Trends, Revenue and Future industrial growth. This elaborate global research output outlining the various facets of the Global Content Creation and Social Marketing Tools Market reveals valuable insights that could trigger exponential growth in the Global Content Creation and Social Marketing Tools Market, with sumptuous references about competition spectrum, growth friendly marketing strategies, tactical business discretion as well as dynamic segmentation, which together influence a highly decisive growth trail in the Global Content Creation and Social Marketing Tools Market.

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Global Content Creation and Social Marketing Tools Market 2020-25: Competitive Landscape Analytical Review

This report also includes substantial inputs regarding the current competition spectrum and discusses pertinent details such as new product-based developments that various market players are targeting. Further, relevant inputs on M&A developments, business partnership, collaborations and commercial agreements have also been touched upon in this report on Global Content Creation and Social Marketing Tools Market.

The Major Players Covered in Global Content Creation and Social Marketing Tools Market are:The major players covered in Content Creation and Social Marketing Tools are: Xtensio, Hootsuite, CoSchedule, Buffer, Grammarly, Quora, Beacon.by, Hemingway, TalkWalker, SnapApp, BuzzSumo, Wistia, JotForm, MailChimp, etc.

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Global Content Creation and Social Marketing Tools Market by Type:By Type, covers:Cloud BasedOn-premises

Global Content Creation and Social Marketing Tools Market by Application:By Application, can be divided intoLarge EnterprisesSMEs

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The report offers in-depth assessment of the growth and other aspects of the Global Content Creation and Social Marketing Tools Market in important countries (regions), including:North America (United States, Canada and Mexico)Europe (Germany, France, UK, Russia and Italy)Asia-Pacific (China, Japan, Korea, India, Southeast Asia and Australia)South America (Brazil, Argentina, Colombia)Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

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Global Content Creation and Social Marketing Tools Market 2020 Outlook, Recent Trends, (Based on Covid-19) Growth Forecast 2025 By Top Players-...