Mediaboss Marketing

With Christmas fast approaching, Twitter has this week shared a new set of tips and considerations to help brands maximize their outreach and promotions in the holiday season.

And while most brands will already have their overarching strategies in place, these tips are simple pointers or add-ons which could provide extra inspiration, as opposed to being major strategic updates or changes.

And they're definitely worth considering - here are Twitter's eight tips to consider for your Christmas push.

This is a simple, but effective way to refresh your brand Twitter feed. Twitter advises that businesses should consider updating their profile images and pinned tweets in line with the season.

This also includes your profile header image - and definitely, a few tweaks can add a new, seasonal feel to your Twitter profile.

This is a common ad tip, but Twitter says that brands can drive better response in the season by looking to add a sense of urgency to their tweets in order to encourage audience action.

"This could be through limited-time offers, displaying products low on stock, or limited-time free shipping."

Again, this is a common advertising approach, but as Christmas gets closer, it could be worth re-emphasizing limited time offers and deals to boost engagement.

Twitter also suggests that brands look to use polls as an engagement tool during the holiday season.

As shown in this example from Pret, a timely, seasonal question could be a great way to spark engagement, and boost association with your brand.

You can then tie those results back into your promotions, either by gleaning more insight into what your audience wants, or by using the poll as a lead-in to your latest campaigns.

This is a key tip, and one that many businesses still miss.

When you're running Twitter ads, you can utilize website cards, which automatically generate a preview image based on the link included in your tweet text. But you can also use these organically - we use them for all of our link tweets.

By using website cards, you no longer have to upload individual images with each tweet, as it will automatically pull your preview image, while it also maximizes the 'clickable' area in your tweets, driving more click-throughs.

To do this, you need to enable Twitter cards on your website, then ensure that your link is the last element of your tweet copy -after your text, hashtags, and anything else. Then, when you post your tweet, your preview will generate automatically.

Twitter has said this a few times, and it may go against what the common understanding of key tweet process should be.

As explained by Twitter:

Hashtags are great for connecting to the conversation, but make sure you dont use more than one or two. It keeps it to the point and makes sure that the focus remains on the Tweet itself.

Indeed, you want the focus to be on your message, not on the broader discussion, and it may be that by minimizing your use of hashtags, you actually end up driving more direct response, by keeping people aligned to your promotion and text.

Twitter also suggests that brands should look to refresh their copy regularly.

Refresh your Tweets or creatives every two weeks to help maintain a high-quality score in auctions. Your Tweets and creatives should change with the season, building excitement as Christmas gets closer.

There's probably a few considerations here - for one, it's hard to know how effective your campaign messaging is unless you've run it for a few weeks. But then again, with limited time, you may not be able to fully test out your approach - and as Twitter notes, updating your creative could improve your overall ad performance.

It may be something to factor into your approach.

Twitter also suggests that brands consider using its recently added conversation settings which enable you to limit who can reply to your tweets.

As per Twitter:

You can now have a private conversation publicly. Host a panel or interview, engage with some of your customers or invite some other brands to the thread to create a different kind of discussion.

It could add another element to your tweet process, and provide new ways to boost engagement and interest.

Twitter's final Christmas tweet copy tip is to ensure you maintain a balance in your tweet messaging, and don't go too hard on the sales push.

"It's important to maintain a balance between sales content and content that adds value. This could be as basic as a product guide or recipe, or simply emotive, uplifting content that will shroud your brand in a warm, fuzzy feeling."

You obviously need to drive sales, but balance is key to maintaining an engaging tweet stream, and keeping your target audience interested in your content. The more engaged they are, the more likely they'll read your tweets, and respond in kind.

These are some good tips, and as noted, none of them are major updates or changes that will require a re-think of your approach. But they could help you drive more response, and results. Worth considering in your process.

You can read Twitter's full list of tips here.

Read more:
Twitter Provides Tips for Holiday Promotions and Outreach - Social Media Today

Social media isnt just a place where you keep up with your friends and post food photos. Nowadays, its become a staple for marketing your business. The more of an online presence that you have, the greater chances you are of broadening your clientele. However, marketing your business on social media isnt as straightforward as it may seem.

There are all sorts of mistakes you can make if you dont know what youre doing. Whether youve already started a social media plan, or if youre just about to get started, take a look at some of the most important dos and donts to keep in mind.

Do Use Great Images

Social media is all about the visual aspect of sharing. In order to stand out as people scroll, youll need to use compelling images to catch peoples attention.

Posts that have an image are much more likely to be engaged with. Although plenty of people read what you write, youll find that more people will read your post if its visual. The reason for this is because peoples attention spans have shortened.

Theres so much information coming at us through the screen that it takes something exciting to get us to stop scrolling. Anything less will keep people looking in the other direction. Above all, make sure that you post high-quality images that arent grainy or out of focus.

Dont Ignore Comments

Dont forget that its important to interact with comments that your followers leave for you. Even the smallest comment should always be responded to with minimally a like or emoji.

Remember, social media is a two way street. Dont just expect people to engage with you without putting some sort of effort back in. Always respond to comments so that you build a relationship with your followers.

Do Post Regularly

Its important that you stay regular on your social media account. Post often, without going too overboard. A good rule of thumb is posting once a day. Your followers will appreciate the consistency and know that they can expect posts from you daily. Posting too little can result in your audience forgetting that youre even there.

Its also important to take social media algorithms into consideration. The more that your audience interacts with you, the more that youll appear on their feed.

Dont Post Too Much About Your Business

Even though the point of having an account on social media is to promote yourself, its not supposed to seem that way. A good rule of thumb is to only post about your business every so often.

Out of every five posts, only about one should be about what youre trying to sell. Posting too many promotional posts will make people feel spammed.

Excerpt from:
The Do's and Don'ts of Social Media Marketing - MassNews

The world of social media has quickly changed the way marketing is being approached. With millions of people using social media on a daily basis, this is one of the top ways to reach a large number of people in a short amount of time. Now, there are lots of people who are using social media to share their artwork whether this involves music, movies, or blank canvases. That is exactly what has happened with FlowerBombTV. FlowerBombTV, who also goes by the name of Dara G, is an artist from Brooklyn who simply has lips that are unlike those of anyone else. Now, she is making her own mark in the industry, pushing the industry forward with her revolutionary designs and styles.

Before Dara G became one of the top rising artists in the field, she had a career as a NICU nurse. The NICU is a place where newborn babies go if they are not going to be able to leave the hospital in the near future. Some babies in the NICU are simply premature while other babies in the NICU might have a chronic medical condition. In this manner, Dara G saw her fair share of light and dark in the NICU. Working in theNICUleads to the highest of the highs and the lowest of the lows. It was this emotional roller coaster during her time in the healthcare field that inspired her to become the artist that she is today.

Drawing on the complex array of emotions she felt in the healthcare field,FlowerBombTVhas a unique artistic flair that includes a hint of pop art with a modern mood. She designs acrylic lips that are unlike anything that has ever been seen before. When it comes to her artwork, it is her variety that sets her apart from some of the other artists in the field.

For example, some of the acrylic lips that she designs are soft, smooth, and silky to the touch. Other lips that she makes are dark and deep, featuring Swarovski Crystals and rhinestones. Whether someone is looking for a broad canvas or a blank wall,FlowerBombTVis able to add her signature to it, ensuring that the viewer is forever touched by it.

The only way someone can truly understand what a day spent in the NICU is like is to work a shift for themselves. That is what sets FlowerBombTV apart. She is looking for a way to destress in a healthy way following a long day. That is where her art is helpful.

Initially, Dara G looked at her artwork as a way to unwind following a long day. What started off as a hobby has become a second career. She quickly realized that she had a lot of talent for artwork. Therefore, she decided to leave the ICU and follow art professionally.

Right now, FlowerBombTV is seen as one of the top up and coming artists in the field. Drawing on her time in the healthcare field, the sky is the limit for FlowerBombTV. As she has already put herself behind her artwork full time, it will be exciting to see what happens next. She is sure to continue to push the boundaries of the industry.

Published November 27th, 2020

Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.

Link:
FlowerBombTV Is Pushing the Industry Forward as a Social Media Marketing Artist and Model on the Rise - Influencive

NORTHRIDGE, Calif., Nov. 24, 2020 (GLOBE NEWSWIRE) -- (via InvestorWire) Innovative Payment Solutions (Innovative or the Company) (OTCQB: IPSI),a U.S.-based fintech company building a 21st century digital payment solution, today announces the launch of a joint marketing venture with social marketing company Planet Hunny, Inc (Planet Hunny) to help expand the Companys reach totheU.S.-based Latino community of 17 million people.

The joint marketing venture will leverage Planet Hunnys influencers in order to reach specific Latin-American markets to expand Innovatives access to Hispanic users and also will work toward the cross-pollination of all customers in Innovatives network, introducing them to Planet Hunny.

Innovative brings to the joint marketing venture its extensive experience from the five years of its operations in Mexico, with over 2 million local users and a built-up fintech ecosystem in place that uses multiple devices in order to help meet the needs of both consumers and service providers.

Planet Hunny has established relationships with a variety of influencers and celebrities in sports, modeling and the pageantry world and is able to reach audiences of between 10 million and 20 million peoplein these niches, resulting in a scope of more than 35 million total users. Planet Hunnys association withBeing Latino, one of the nation's leading U.S. Hispanic social media marketing companies, should also beparticularly invaluable, and it is expected that its influencer and celebrity forcewill act as a trafficgenerator for the Innovative platform and ecosystem through a joint collaboration and marketing campaign.

We see a tremendous opportunity for Innovative to reach new users, including millennials and Gen Z, by entering into this relationship, stated William Corbett, president and CEO of Innovative. Planet Hunnys network and marketing expertise will provide us with additional exposure to Latino communities while approaching vertical markets. We believe it is a perfect tool to reach more users and offer our services to targeted underbanked and unbanked Latin-American users. Planet Hunny has built a solid team of seasoned professionals with a strong advisory board. We are extremely excited about this engagement.

Planet Hunny is a believer in execution, added Jeff Vanderpol, president and founder of Planet Hunny. Our companies have identified multiple points where our interests are mutually aligned,and we view this engagement as beneficial to our respective business models. Innovative will be our major fintech client, and we are looking forward to leveraging our expertise, merging our efforts and serving the unbanked/underbanked communities together.

About Planet Hunny

Planet Hunny is a content platform that aggregates content from social influencers and affiliate partners to create a unique discovery experience for users. The company is also building a powerful database with new insights and trends daily, while creating a formidable customization mirror of user preferences based on the ultimate data analytics to offer products and services reflecting user desires.Planet Hunny is a proud Host Channel Partner of Being Latino the No.2 most engaging branded content publisher in the U.S. on Facebook year-to-date. (http://www.Hunny.io/)

About Innovative Payment Solutions, Inc

Innovative Payment Solutions, Inc. (Innovative) strives to offer cutting-edge digital payment solutions for consumers and service providers. Innovatives ecosystem will span multiple devices, such as self-service kiosks, mobile applications and POS terminals, offering alternative payment methods, including money remittance, to meet the needs of consumers and service providers. (https://www.innovatepaysolve.com)

SAFE HARBOR STATEMENT

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statement of historical fact contained in this press release are forward-looking statements. In some cases, forward-looking statements can be identified by terminology such as "anticipate," "believe," "can," "continue," "could," "estimate, "expect," "intend," "may," "plan," "potential," "predict," "project," "should" or "will" or the negative of these terms or other comparable terminology and include statements regarding expanding the Companys reach to the U.S.-based Latino community of 17 million people; Planet Hunnys association with Being Latino being particularly invaluable; Being Latinos influencer and celebrity force acting as a traffic generator for the Innovative platform and ecosystem; the opportunity for the Company to reach new users, including millennials and Gen Z, by entering into the relationship; and Planet Hunny being a perfect tool to reach more users and offer the Companys services to targeted underbanked and unbanked Latin-American users. These forward-looking statements are based on expectations and assumptions as of the date of the press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, our ability to leverage Planet Hunnys influencers to expand the Companys reach to the U.S.-based Latino community of 17 million people; our ability to use Planet Hunnys association with Being Latino to generate traffic for the Companys platform and ecosystem; our ability to use Planet Hunnys network and marketing expertise to reach new users, including millennials and Gen Z; the contribution of Planet Hunny to reaching more users and offer the Companys services to targeted underbanked and unbanked Latin-American users; our ability to position the Company for future profitability; the duration and scope of the COVID-19 outbreak worldwide, including the impact to the economies in California and Mexico; and the other factors discussed in the Companys Annual Report on Form 10-K for the year ended Dec. 31, 2019, and the Companys subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and the Company undertakes no obligation to update any forward-looking statements contained in this release on account of new information, future events or otherwise, except as required by law.

For investor inquiries, please call (818) 864-4004 or email: investors@innovatepaysolve.com.

Corporate Communications:

InvestorBrandNetwork (IBN)Los Angeles, Californiawww.InvestorBrandNetwork.com310.299.1717 OfficeEditor@InvestorBrandNetwork.com

Original post:
Innovative Payment Solutions, Inc. Launches Joint Marketing Venture with Planet Hunny, Inc. to Expand its Reach to the U.S. Latino community -...

As part of our #EvolutionofWork content feature, Boomtown's all-female digital department shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of the Covid-19 pandemic...

Brenda Ulay

The digital department also includes senior social media manager Marion Marais, digital product manager and user experience specialist Helna Brown, art director Tamarin Fraenkel, and digital strategist Lara-Anne Derbyshire.

Following the promotion of Cayleigh Zambonini to digital integration manager, Lisa Snyman to digital project manager and Liesl Silverman to digital copywriter, as well as the appointment of Brenda Ulay as community manager and content creator, Boomtown has enhanced its digital service offering to ensure a 'digital first' mindset across the business and for its clients...

Boomtown 1 Oct 2020

To be honest, I was appointed to my position during a very trying time. The global pandemic had just hit and I saw myself taking on the position at Boomtown as social media community manager and content creator. Receiving the email that offered me the position sent my excitement through the roof. I was both nervous and determined, but stood strong. Having studied and worked in Port Elizabeth, I always had my eye on Boomtown as it is a prominent agency in the Bay.

My career started off with an internship at a digital agency where I worked as a community manager and junior graphic designer. This position created a solid base for my career and allowed for experience in the field I was still busy studying BA Media Communication and Culture, majoring in Design. Leading up to my position at Boomtown, I worked on the print design, digital design and social media and marketing for a number of well-known restaurants owned by an umbrella company in the Bay.

Since my appointment at Boomtown in June, I have been able to make use of my holistic experience in digital design, social media and marketing. My position has allowed me to work with so many talented individuals in our digital team - all from whom I am learning so much. An area that I am thrilled to be working more in is conceptual content creation, another skill that I am happy to add to my artillery.

Id have to say that my favourite thing is that the work is never the same, its never mundane. There are always new ideas to be thought up, new designs that will bring the ideas to life and well-thought out methods to execute the said ideas whether they be digital, print or both!

Im based in the Port Elizabeth office. I love it here because it offers an open space for easy collaboration (as well as those 3pm Im restless antics with your fave colleagues). I would, however, love to experience working at the Johannesburg office, just to grow close with our team members who are based there.

My key duties entail the management of our clients social media accounts ensuring that all queries and complaints are attended to. It also entails the planning, creative conceptualisation and execution of digital campaigns with a focus on content creation, copywriting and creative art direction. Lastly, my role requires me to research and analyse data that comes in after a campaign, to learn and better our future campaigns.

I love the fact that there are so many different personalities and sets of knowledge within the agency. It means that there is always something new to learn about one another, as well as things to learn about fields that you know nothing about. Plus, it means that lunch hour is never a bore.

I hope that the digital advertising industry - all advertising industries for that matter - will fully come into the practice of inclusion. I hope to see inclusion within the marketing teams and within the campaigns, because representation matters. With that being said, I wish to see genuine inclusion - not inclusion for the benefit of riding a wave or for the financial benefit of a company, but rather because it is important for everyone to receive fair and just representation.

I cant explain more how unprepared a number of advertising companies were before the pandemic hit, but what I can say is this: the digital industry was already booming pre-Covid. Thanks to the pandemic, it has sky-rocketed to new heights (since everyone had nothing else to do but be on their phones and laptops). This has proven that if we are not keeping abreast with the newest digital trends, algorithms and platforms, we will fall behind. I think that the latter is important to remember when navigating the way forward. Keep abreast and, in the words of my fellow Millennials, secure the bag!

For more, visit Boomtowns press office on Bizcommunity and our #EvolutionofWork special section.

See the rest here:
#EvolutionofWork: "I hope to see genuine inclusion in the digital advertising industry," Boomtown's Brenda Ulay - Bizcommunity.com