Mediaboss Marketing

As part of our #EvolutionofWork content feature, Boomtown's all-female digital department shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of the Covid-19 pandemic...

Brenda Ulay

The digital department also includes senior social media manager Marion Marais, digital product manager and user experience specialist Helna Brown, art director Tamarin Fraenkel, and digital strategist Lara-Anne Derbyshire.

Following the promotion of Cayleigh Zambonini to digital integration manager, Lisa Snyman to digital project manager and Liesl Silverman to digital copywriter, as well as the appointment of Brenda Ulay as community manager and content creator, Boomtown has enhanced its digital service offering to ensure a 'digital first' mindset across the business and for its clients...

Boomtown 1 Oct 2020

To be honest, I was appointed to my position during a very trying time. The global pandemic had just hit and I saw myself taking on the position at Boomtown as social media community manager and content creator. Receiving the email that offered me the position sent my excitement through the roof. I was both nervous and determined, but stood strong. Having studied and worked in Port Elizabeth, I always had my eye on Boomtown as it is a prominent agency in the Bay.

My career started off with an internship at a digital agency where I worked as a community manager and junior graphic designer. This position created a solid base for my career and allowed for experience in the field I was still busy studying BA Media Communication and Culture, majoring in Design. Leading up to my position at Boomtown, I worked on the print design, digital design and social media and marketing for a number of well-known restaurants owned by an umbrella company in the Bay.

Since my appointment at Boomtown in June, I have been able to make use of my holistic experience in digital design, social media and marketing. My position has allowed me to work with so many talented individuals in our digital team - all from whom I am learning so much. An area that I am thrilled to be working more in is conceptual content creation, another skill that I am happy to add to my artillery.

Id have to say that my favourite thing is that the work is never the same, its never mundane. There are always new ideas to be thought up, new designs that will bring the ideas to life and well-thought out methods to execute the said ideas whether they be digital, print or both!

Im based in the Port Elizabeth office. I love it here because it offers an open space for easy collaboration (as well as those 3pm Im restless antics with your fave colleagues). I would, however, love to experience working at the Johannesburg office, just to grow close with our team members who are based there.

My key duties entail the management of our clients social media accounts ensuring that all queries and complaints are attended to. It also entails the planning, creative conceptualisation and execution of digital campaigns with a focus on content creation, copywriting and creative art direction. Lastly, my role requires me to research and analyse data that comes in after a campaign, to learn and better our future campaigns.

I love the fact that there are so many different personalities and sets of knowledge within the agency. It means that there is always something new to learn about one another, as well as things to learn about fields that you know nothing about. Plus, it means that lunch hour is never a bore.

I hope that the digital advertising industry - all advertising industries for that matter - will fully come into the practice of inclusion. I hope to see inclusion within the marketing teams and within the campaigns, because representation matters. With that being said, I wish to see genuine inclusion - not inclusion for the benefit of riding a wave or for the financial benefit of a company, but rather because it is important for everyone to receive fair and just representation.

I cant explain more how unprepared a number of advertising companies were before the pandemic hit, but what I can say is this: the digital industry was already booming pre-Covid. Thanks to the pandemic, it has sky-rocketed to new heights (since everyone had nothing else to do but be on their phones and laptops). This has proven that if we are not keeping abreast with the newest digital trends, algorithms and platforms, we will fall behind. I think that the latter is important to remember when navigating the way forward. Keep abreast and, in the words of my fellow Millennials, secure the bag!

For more, visit Boomtowns press office on Bizcommunity and our #EvolutionofWork special section.

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#EvolutionofWork: "I hope to see genuine inclusion in the digital advertising industry," Boomtown's Brenda Ulay - Bizcommunity.com

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As we head into the final weeks of 2020, most people, understandably, are winding down and looking to take a break from the relentless news cycle of what's been a particularly challenging year.

But at the same time, those challenges have also seen many lose income and opportunities, which has forced them to re-assess their approach, and their focus for the year ahead. In this respect, many are also considering what they can do to stay productive in the quieter time, in order to best position themselves to take advantage of the next wave of opportunity.

Whether you're looking to rest and recuperate, or re-load for a bigger 2021, this new infographic on wintertime productivity, created by Bannersnack, may have some valuable insights for you.

Bannersnack reached out to eleven marketing experts and asked them the following question:

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How to Be Productive in Winter - 11 Tips From Marketing Experts [Infographic] - Social Media Today

Whether it is a Glossier pink bubble wrap pouch, a paper Sweetgreen bag, or a V plastered on a pair of Veja sneakers, the Columbia Marketing Club knows that branding and marketing are inescapable in students daily livesand not enough people on campus are talking about it.

Co-founders and co-presidents Andy Liu, CC 21, and Elena Scott, CC 21, were disappointed that they rarely saw their career interests reflected in the clubs at Columbia. This semester, they decided to create the Columbia Marketing Club, Columbias only organization dedicated to marketing and branding. Through online events, marketing education, and professional development, CMC aims to create a community for people interested in marketing, branding, retail, and e-commerce.

Marketing is a pretty broad space or function in business, so its kind of confusing why its not here, Liu said.

Soon after CMCs founding, Liu and Scott realized that they were not alone in wanting this type of space on campus: Over 60 students applied to sit on the clubs board, and their applications conveyed widespread interest in consumer goods, especially fashion.

As CMCs new creative director, Natalie Ginsberg, CC 23, oversees CMCs social media pages, creates graphics and mood boards, and manages the visual component of the club. Ginsberg explained that CMC is not only a space where she can express her creativity, but also a space where she can see her interests represented in the professional sphere.

Ive always been a little bit unsure of what I want to do, but I know that Im interested in art, interested in business, and I think the Columbia Marketing Club has just shown me that there is an intersection, Ginsberg said.

At Columbia, resources for careers in fashion, beauty, or entrepreneurship are not as developed or varied as resources for careers in finance or consulting. Moreover, at the undergraduate level, Columbia offers few courses on marketing or business.

Scott had to look outside of Columbias resources for opportunities to develop her marketing and fashion skills, interning at Dior and the Metropolitan Museum of Art. While she enjoyed the few fashion courses she has taken at Columbia, her academic and professional lives have remained unconnected for most of her Columbia experience.

I have my Columbia life, and I have my fashion or professional interests outside of school life. That was very separate for me for a long time, Scott explained.

To bridge the gap, CMC hosts online events to spark conversation around issues within the marketing, fashion, and beauty industries. Over the past couple of months, CMC has collaborated with the Columbia Womens Business Society to host Zoom events with Cami Tellez, Co-Founder and CEO of Parade, a trendy, sustainable underwear brand, to discuss the brands advocacy and sustainability efforts; and Olamide Olowe, the co-founder and CEO of Topicals, a skincare brand tailored for chronic skin conditions. OIowes experience as a female entrepreneur demystified the glamor of the beauty industry; she spoke about the everyday work of building her brands image and sometimes having to deal with investors that did not understand her brand.

More recently, CMC hosted an intimate Q&A session with Jessica Chi, CC 15, BUS 21, a former beauty marketing manager at LOreal. Chi spoke about her experience in the beauty industry and gave students tips on how to stand out in business-oriented roles: Be passionate about beauty, knowledgeable of products and their packaging, and willing to do the necessary grunt work.

While most of CMCs events have focused on the intersection between business, beauty, and fashion, the board is trying to cover other industries like tech, food, and beverage to make the club more inclusive of different interests.

Were trying to make our club more gender-neutral, because a lot of the things that weve done in the past have been more directed towards females, Director of External Relations Ilana Rubin, BC 24, said. So we are trying to diversify that. Make sure its more inclusive, and that everyone can get excited about the brands were featuring.

Staff writer Esterah Brown can be contacted at esterah.brown@columbiaspectator.com. Follow Spectator on Twitter @ColumbiaSpec.

Excerpt from:
Columbia's only marketing club sparks interest in the business of beauty and fashion - CU Columbia Spectator

Bizcommunity, in partnership with South Africa's leading business trend consultants, Flux Trends, invites you to join BizTrends2021 - Towards New North and New Narrativeson Thursday, 28 January 2021.

A dynamic and diverse crew selected to steer the most relevant new narratives for a new decade, will be led by trend doyen Dion Chang with the intention of providing a balance between the inspirational and operational trends for business audiences.

The speakers who have confirmed their participation to lead these conversations towards new norths and new narratives are:

BizTrends2021 will be led by futurist-in-chief Dion Chang. Founder of South Africas leading executive trend consultancy Flux Trends, Chang will provide the anchor and overview to assess and identify the impact of key trends and provide insights as to how business can derive value from incorporating these within their organisations across multi-sectors.

The BizTrends lineup welcomes the latest Loeries Hall of Fame inductee and CEO of Network#BBDO Boniswa Pezisa, known for a nurturing, people-first management style and belief in the societal and community building currency of brands. As the former chairperson of the Loeries and the ACA boards and committed industry activist with experience in sectors from banking to broadcasting, Pezisa will lend her purposeful voice to new narratives.

Keynote speaker, entrepreneur, tech solution provider and CEO of Bridge Labs Musa Kalenga is also a shareholder and a board member The Brave Group and Loxyion Conexyion. His experience as former Nedbank digital marketing group head and Facebook Africa client partner, M&Gs Top 200 young South Africans in 2012 and University of Johannesburg (UJ) School of Consumer and Information Sciences Industry Advisory Board chair, Kalenga is ideally qualified to lead broad based trends from youth and educational to corporate perspectives.

One of the highlights of BizTrends 2020, this year will see Diagne analyse how Gen Z is influencing societal and cultural trends. An eloquent Afro-centrist and data storyteller with a knack for picking up on fast-changing trends, a master's degree in English literature, postgrad from ISC Business School, Paris and an Africa Market Research Association Award 2019, promise a fresh take from the new norths of our region.

Doug Place is lauded as the driving force behind SA food giant Nandos iconic marketing and the fact that consumer brands under his watch consistently attain market share highs. The recipient of scores of international and national marketing and advertising awards, which included Loeries Marketing Leadership and Innovation Award 2018.

Trendhunter at the annual Cannes Lions and international industry awards events, former CEO of Grey South Africa and president/CEO of Grey Canada, current Africa Partner at Relationship Audits and Management global consultancy, a passionate advocate of purpose, Ann Nurock will be in conversation with Doug Place via their presentation, which has been a year in the making, to be launched as a Biztrends2021 exclusive.

Always a highlight of BizTrends events, part economist, part marketer, with a postgrad in economics from the University of London, Future Studies from the University of Stellenbosch and in fintech and postcash markets from Oxford, UK, Bronwyn Williamss BizTrends2020 presentation entitled Unreal Estate, on the trend towards dematerialised assets and exchanges, all but brought audiences to their feet. One of the truly brave futurists, her fast talking, sweeping scope has all the credentials to launch business audiences decisively to their northstars.

Recently appointed to head up IAB SA Youth Action Council, Luzuko Tena also gives of his time to serve on the IAB SA Manco. A paid social executive at leading global education technology company GetSmarter, a brand of 2U Inc, with experience at Social Lab South Africa (formerly Neo@Ogilvy). A UCT degree in social sciences, a passion for people and society and the vantage point of youth, will provide Tenas BizTrends2021 glimpse into whats on the table for the new seats at the table.

We look forward to having you along.

Theres never been a better time to rewrite the future or a better time to come on board as a category sponsor or thought leader.

Event: BizTrends2021Date: Thursday, 28 January 2021Time: 11am - 2.30pm, with lunch breakLocation: Online webinarPrice: R150 per head; 25% discount for bookings of five or more. Students are free.

Book now

BizTrends2021 - Towards New North and New Narratives brought to you by Bizcommunity in partnership with Flux Trends and in association with IAB SA (Interactive Advertising Bureau), ACA SA (Association for Communications and Advertising) and MASA (Marketing Association of South Africa).

Originally posted here:
Futurist-in-chief Dion Chang to lead BizTrends2021 - Towards New North and New Narratives - Bizcommunity.com