Mediaboss Marketing

The Social Media Marketing (SMM) Company Services market growth prospects have been showing great promise all over the world with immense growth potential in terms of revenue generation and this growth of the Social Media Marketing (SMM) Company Services market is expected to be huge by 2026.The growth of the market is driven by key factors such as manufacturing activity in accordance with the current market situation and demand that seems to be seeing a major upward trend in some time, risks of the market, acquisitions, new trends, assessment of the new technologies and their implementation.

Top Companies covering This Report :- Integra Global Solutions, Televerde, Boostability, OpenMoves, Scripted, WebiMax, ReachLocal, Thanx Media, 360I, Disruptive Advertising, Six & Flow, Big Leap, Instavast, MDC Partners.

This report has been detailed and is structured in a manner that covers all of the aspects required to gain a complete understanding of the pre-market conditions, current conditions as well as a well-measured forecast in order for the client to establish a strong position in the Social Media Marketing (SMM) Company Services market.

The report has been segmented and discussed in detail with the consideration of the COVID-19 situation, and is as per the examined essential aspects such as sales, revenue, market size, and other aspects that are crucial to post good growth numbers in the market and emerge as a leader in the market.

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Description:

In this report, we are providing our readers with the most updated data on the Social Media Marketing (SMM) Company Services market and as the international markets have been changing very rapidly over the past few years the markets have gotten tougher to get a grasp of and hence our analysts have prepared a detailed report while taking in consideration the history of the market and a very detailed forecast along with the market issues and their solution.

The given report has focused on the key aspects of the markets to ensure maximum benefit and growth potential for our readers and our extensive analysis of the market will help them achieve this much more efficiently. The report has been prepared by using primary as well as secondary analysis in accordance with porters five force analysis which has been a game-changer for many in the Social Media Marketing (SMM) Company Services market. The research sources and tools that we use are highly reliable and trustworthy. The report offers effective guidelines and recommendations for players to secure a position of strength in the Social Media Marketing (SMM) Company Services market. The newly arrived players in the market can up their growth potential by a great amount and also the current dominators of the market can keep up their dominance for a longer time by the use of our report.

Social Media Marketing (SMM) Company Services Market Type Coverage:

Online ServiceOffline Service

Social Media Marketing (SMM) Company Services Market Application Coverage:

IndividualEnterpriseOthers

Market Segment by Regions, regional analysis covers

North America (United States, Canada, Mexico)

Asia-Pacific (China, Japan, Korea, India, Southeast Asia)

South America (Brazil, Argentina, Colombia, etc.)

Europe, Middle East and Africa (Germany, France, UK, Russia and Italy, Saudi Arabia, UAE, Egypt, Nigeria, South Africa)

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Competition analysis

As the markets have been advancing the competition has increased by manifold and this has completely changed the way the competition is perceived and dealt with and in our report, we have discussed the complete analysis of the competition and how the big players in the Social Media Marketing (SMM) Company Services market have been adapting to new techniques and what are the problems that they are facing.

Our report which includes the detailed description of mergers and acquisitions will help you to get a complete idea of the market competition and also give you extensive knowledge on how to excel ahead and grow in the market.

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Social Media Marketing (SMM) Company Services Market Evenly Poised To Reach A Market Value of US$ By Share, Size and Leading Players like Televerde,...

The pandemic and subsequent social distancing have affected our perception of visual content on a subconscious level. As brands, we count on imagery to forge an instant connection with our audience or tell a specific story. However, as we consider our image libraries lately, classifying photos as pre-COVID or post-COVID is almost an instantaneous reflex. That leaves a lot of our go-to, feel-good content marketing tropes as dusty as our work blazers and as tone-deaf as a back-to-school sale. Handshakes? Nope. High-fives? Not cool anymore. Packed concert halls and backyard cookouts? If only.

As brands move forward in production, they seem to hit a fork in the road where they must decide between images that say, Everythings just fine, or, Welcome to the new COVID-19 normal. Reluctant to make a mistake that leaves a lasting negative impression on audiences, many organizations have downshifted, pulled over, or stalled rather than adopt a new visual strategy approach.

Most of what Ive seen is hesitancy, says Skyword digital producer Colin Eldridge. Most brands are trying to carry on as normal or havent decided what they want to do. But COVID-19 is here and evergreen, and it will be for years to come. The way we come back from this is by setting new standards.

So, how do we best engage our audiences with imagery right now? And what kinds of graphics will trigger a response in consumers without provoking depression? Fortunately, there are trends emerging that tell us what our audiences want to see, what makes them happy, and what imagery evokes the mindset they need to soldier on.

By calling on data and insights turned up in Twitters data mine, Gettys Visual GPS Global Report, and Adobes 2020 Creative Trends, weve pinpointed four imagery themes that resonate the most with todays audiences. Working these into your visual content marketing strategy can help you both engage audiences and strike the right chord with each and every asset.

Even prior to the pandemic, Getty Images identified sustainability as one of this years key visual themes. Its noticed an uptick in images and video downloads related not only to pollution, recycling, and climate change, but also to environmentally responsible living, urban farming, and eco-friendly travel. The visual representations of sustainability extend to people digging their hands into soil, decluttering homes, and buying from local vendors.

Sustainability makes prominent appearances in Twitters research as well. It notes that consumers are holding both themselves and organizations responsible for caring for the environment. Consumer tweets about the sustainability efforts of businesses are up 360 percent, whereas corporation-authored tweets on the same topic have only increased 19 percent.

Brands can lean into this visual trend by proactively sharing their sustainability efforts within their communities, being sure to highlight their hands-on participation in photos and videos. Organizations that are making strides in green initiatives can consider producing infographics that showcase renewable energy or recycling efforts.

Image attribution: NeONBRAND on Unsplash.

The visual shift away from perfectly posed models to relatable depictions of situations, people, and emotions is on the rise. B2C brands successfully employing this trend are advertising their products with before and during images, rather than only highlighting the picture-perfect end results. Instead of seeing a smiling homeowner smugly holding a mop in a spotless kitchen, were more likely to get images of a half-dressed toddler smearing their chocolate-covered hands on a white wall.

Honest imperfection in imagery is also a powerful display of empathy. A relatable experience resonates more with consumers now than the illusion of perfection. With many people confined to their homes more than usual, public facades have been forcibly stripped away and lifes messiness is now on full display. Just on Zoom alone, were seeing co-workers wrangle their singing cats, screeching kids, and prodding partners.

This honesty extends to expressive faces, imperfect complexions, and realisticnot idealizedemotions. Audiences want the realness of our everyday lives with families and friends reflected by variations in ages, body shapes, ethnicities, and orientations without the awkwardness of posed displays of diversity.

Image attribution: Jameson Mallari Atenta on Pexels.

Another way that brands can work within this level of audience intimacy is with behind-the-scenes photos and videos. Audiences are craving experiences right now, so theyre likely to delight in content that reveals your brands inner workings and products. Not only that, but this type of content can also help fast-track the trust relationship between you and your audience.

So dont let a quest for a polished product stop you; the sincerity of a quick on-site video posted on social can humanize your brand and make it seem more approachable. The proliferation of video on social platforms has changed audiences expectations of the medium and, as usual, quality is determined by the substance of the content. People are accepting of live video at a lower quality, explains Eldridge. We went from zero to 60 on remote conferencing and a lot of those roadblocks have gone away. Shooting video over Zoomeveryone is doing it. As long as the content is good, it works.

Health, self-care, and fitness are perennially on our minds, but an interesting recent development is the intersection of wellness with a fascination of the great wide yonder and a renewed interest in experiencing nature. Absent traditional vacations and with limited means of travel, people are turning to hiking, camping, and the peace of the wilderness to fill the void.

Its more than just a passing fancy; Shutterstock clocked a 553 percent uptick in hiking-related searches, a 368 percent increase in camping searches, and a 325 percent jump in searches for images of boots and backpacks. EyeEm has even hypothesized that millennials and Gen Zers are turning to the outdoors and wildlife as a source of therapy and stability. People are quickly adapting to al fresco fitness, which ticks all the boxes for social distancing, mental health, physical exercise, and fresh air.

Photo attribution: Max Kukurudziak on Unsplash

Brands dont have to be associated with outdoor products or wellness to tap into this trend. You can connect with audiences through the concept of solitude and adventure with majestic nature shots or expansive landscape photos featuring solo travelers. Consider images taken in far-flung or remote places to satisfy wanderlust. Stimulate audiences thirst for wonder with spacescapes reminiscent of the extraordinary Hubble Space Telescope pictures, or macro lens photography that gets close up close and personal with plants and insects.

We already knew that audiences were obsessed with technology, but its gained even more fanfare and fancy during the pandemic for its ability to bring us all together. Technology has gone from being central to our lives to being the center of our lives. From videoconferencing and virtual events to online learning and Zoom check-ins, were getting more screen time than ever before.

A second tech trend, however, diverges from togetherness and toward trepidation. On the one hand, people love the social bonds created and strengthened through technology; on the other hand, people are exhibiting worry about our reliance on devices, data security, and what the future may bring. Getty notes that 40 percent of us still say that AI makes us nervous and more than 70 percent of us are concerned about security and cyberattacks. Both image searches related to online privacy and cyberbullying have almost doubled since last year.

Taken together, the love/fear relationship that we have with technology can be offset, according to Getty, if brands focus on visual communications that humanize technology: A mandate it calls so essential and yet so difficult. Brands can emphasize togetherness and lend credence to the importance of tech in our everyday lives with lifestyle images such as selfies, stills from video calls, and candids from other shared moments. Audiences are also drawn toward graphic representations of connectedness as a concept, both in illustrations and photography.

Fostering a sense of security around an unfamiliar future takes tact. Brands can mitigate technophobia by showing scenarios where human work is made better by technology, such as photos of employees working in harmony with digital tools to land on key outcomes and solutions.

Image attribution: Annie Spratt on Unsplash.

Brands should always be thinking about the ways they can make their audiences feel understood and valued in the content they produce. By going a step further and tapping into visual trends, they can foster even deeper and quicker connections. Not only that, seeking out visual communications trends and following the data can help your brand exude empathy, display awareness, and promote trust at a time when audiences are longing for understanding.

When you extend your brands content strategy and messaging to speak to your audience through imagery, you can begin a meaningful relationship at first sight.

Featured image attribution: Jeremy Bishop on Unsplash.

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4 Content Marketing Image Trends that Resonate with Audiences During COVID-19 - The Content Standard by Skyword

Sibleys appointment and addition to the board of the CIC could be a game-changer in terms of credibly and quickly accessing the disability community, given his media profile thanks, in no small part, to his involvement as co-creator of the hugely successful Accomable platform, which was recently the subject of a high profile acquisition by Airbnb.

It is also very timely as venues and city centre management teams strive to rebuild and restore our major cities after months of lockdown, seeking ways to not only stand out, but create a climate of accessibility for all.

The app, Access Rating, which is a Community Interest Company (CIC), aims to encourage equal accessibility by empowering both users and venues alike by listing and independently reviewing which of our city and county businesses are truly accessible to those with mobility needs. Fundamental to the app is the unique ability for users to post reviews and comments and offer ratings about venues they have visited and experiences they have had.

Developed to act like a Trustpilot for the disabled traveller, the aim is for the app to create a real-life, real-time knowledge bankfordisabled usersbydisabled users and to, ultimately, make life easier, as the more users get involved and post their reviews, the more that knowledge multiplies, for the greater good.

It is hoped that this bank of experiences will then empower business operators to make positive changes, helping them overcome obstacles often unseen by more able-bodied individuals be that as seemingly simple as drop kerbs, accessible lifts, or suitable toilet facilities. Access Ratings slogan is: The power to improve disabled access, one rating at a time.

Free to download and easy to post reviews, the app has been founded and developed over lockdown by a trio of Leicestershire-based entrepreneurs all with their own personal mobility needs: Mark Esho an award winning entrepreneur and number one ranking author; Richard Copson and Jignesh Vaidya.

The announcement of Martyn Sibley acting in this ambassadorial role is pivotal in the success of the apps successful roll-out. Martyn is a life-long wheelchair user himself and is a hugely respected figure in the wheelchair community. He has worked across the sectors main disability charities and, more recently, launched Disability Horizons magazine and purplegoatagency.com, which connects brands to disabled consumers via Influencer and social marketing. Listed as one of the 100 most influential disabled people in the Power 100, Sibley recently sold his Accomable platform to Airbnb in a deal that will see the portal list the accessibility credentials of accommodation across the world and make disabled-friendly travel easier. The affinity with the Access Rating app is clear to see.

Martyn comments; I think Access Rating solves a really important need. As a wheelchair user myself, I think its obvious the barriers Ive faced around not knowing if I can get in to a venue, right through to not knowing if there is an accessible toilet I can use, amongst other things. All these kinds of factors have been big issues over the years, but I think Access Rating is going to be able to help that.

At the same time as empowering the disabled community, it is hoped that the review function of the app alongside direct outreach from the Access Rating team will encourage more business owners to improve their accessibility for disabled customers. And there is a clear financial, as well as moral, reason for doing so: the collective spending power and influence of the disabled community is called the purple pound. It is estimated that one in five working adults have a disability in the UK and there are 13.3 million disabled people in the UK. These households have a spending power of over 249 billion and that is growing, as more people are given greater knowledge, visibility and access thanks to apps like Access Rating.

Together, the foursome have big plans for the future of the app with a national roll-out on the cards, heightened user features being developed at pace and a future rating scheme to be visibly introduced to venues across the country much like the hygiene rating sticker.

Whilst lockdown and enforced shielding has allowed the creation of the app, with venues reopening and life starting to get back to a new normal, the apps future development and success does hinge on the disabled public getting involved and adding their real life reviews.

Martyn comments; Im confident that the disabled community will join me in showing their support to the Access Rating app. They can do this by downloading the free app and sharing their venue experiences for the benefit of others in the community. Together, we can not only make a difference but get our voices heard.

Visit link:
Disabled app heels in Support from Disability Power 100's Martyn Sibley - East Midlands Business Link

Spoiler alert: This story is not about the usual issues that Raffy Tulfo tackles day in and day out, fair weather or foul, on his TV5 show Idol in Action and his Radyo5 program Wanted sa Radyo. Raffys millions of followers/believers know what those issues are. But I have to mention a segment of Idol in Action where Raffy resolves the problems of people (a recent caller was a crying mom devastated by her discovery that her son and daughter were into incest).

Raffys good friend lawyer Freddie Villamor (owner of Promag300 which Raffy is endorsing) is looking for a producer who will dramatize on film or in a TV series those heart-breaking stories.

People can learn a lot from them, assured Freddie, adding how he admires Raffy for being compassionate.

According to a report, when Raffy learned from DSWD (Department of Social Work and Development) social marketing service officer-in-charge Irene Dumlao that her office might have overlooked the names of jeepney drivers who still need to get benefits from the governments Social Amelioration Program (SAP), Raffy acted fast.

Upon Dumlaos request, he asked the staff of RaffyTulfo In Action (RTIA) to send the drivers names to DSWD as soon as possible. Raffy promised to give the drivers sacks of rice, vegetables and grocery bags.

He also granted the request of Eastern Samar Rep. Maria Fe Abunda (Boys sister), to help victims of Typhoon Ambo and donated P1M from his own pocket. (Jeepney drivers who want to contact Raffy may message him through the Official Facebook Group of Raffy Tulfo In Action, or e-mail info@raffytulfoinaction.com.)

Okay, here are the 25 things you dont (but want to) know about Raffy.

1. How can you tell if you wake up from the wrong side of the bed?

This is the time when you dont mess around with me.

2. Whats one thing you cant do without?

Cellphone.

Raffy as user/endorser of Promag300: I endorse only products that I believe in. Promag300 gives me lots of health benefits. It helps lower my blood sugar level just by soaking my feet in warm water.

3. Items inside your bag that you carry every day?

Wallet, cellphone, extra facemask, hand sanitizer, mouthwash, eye drop and eyeglasses.

4. Are you a worrier? If so, usually what about?

Sometimes and its mostly about the dozens and dozens of cases we are trying to accomplish at work.

5. Are you hypochondriac?

I was at one time and I thought I had a very serious illness and my time was up. I had different kinds of alarming symptoms then that bothered me a lot and didnt go away. I went to consult a cardiologist, neurologist, pulmonologist, gastroenterologist, immunologist, dermatologist and endocrinologist. And it turned out later that it was just a case of stress and withdrawal syndrome from a long period of excessive smoking.

6. Your biggest fear?

Losing a loved one.

7. Have you ever been heartbroken (by whom and when)?

Not to my recollection.

8. Favorite comfort food?

Ginataang bilo-bilo and banana cue.

9. Heard that you love shoes and you buy several pairs when you are abroad. How many pairs do you have so far and what pair is your favorite?

I have 200 more or less. My favorite pair is a Jimmy Choo layered with Swarovski crystals. That was given to me by my wife as a birthday gift.

10. Most precious possession?

My family and my RTIA team.

Find out what his biggest fear is, his comfort food, what song makes him cry and the best lesson he got from his parents

11. What thought comes to your mind when you look at the mirror in the morning?

Its time to kick ass again!

12. Best lesson you got from your parents.

Stop complaining and learn how to count your blessings.

13. Rate yourself on a scale of 1 to 10 as a husband, as a father and as a boss.

I would say 9 on all of them. Because Im not perfect.

14. Biggest mistake that you have committed and how you corrected it.

When I was a teenager, I ran away from home. A couple of months later, I came back and begged for forgiveness from my parents. And they gave me a second chance and a fresh start.

15. What song makes you cry?

Amazing Grace.

16. What song lifts your spirit?

Born To Be Alive.

17. Whats your all-time favorite movie?

The Godfather.

18. Do you believe in the afterlife (heaven and hell)?

Yes.

19. What do you usually pray for?

Good health.

20. Are you superstitious?

Not really.

21. What is success to you?

When you are being recognized by many for the good things that youve done.

22. When are you happiest?

When I see smiles on peoples faces after coming to see me for help.

23. What would you tell your 15-year-old self?

Hey moron, listen to Mom and Dad.

24. Whats the best/worst thing about Raffy Tulfo?

The best thing about me, perhaps, is I dont say no to people who are really in need of help. And the worst thing about me, maybe, is Im a perfectionist and I expect the highest quality of work from my people, and if things are not done the way I wanted it, I get furious.

25. Raffy Tulfo in three words.

Listener, Troubleshooter, Peacemaker.

(E-mail reactions at rickylophilstar@gmail.com. For more updates, photos and videos, visit http://www.philstar.com/funfare or follow me on Instagram @therealrickylo.)

Read the rest here:
25 things you dont (but want to) know about Raffy Tulfo - Philstar.com

With COVID-19 lockdowns still in place, in varying forms, in most regions across the world, it may seem like there's limited opportunity for travel marketing and pitching people on future holiday plans. But according to Pinterest interest in travel is seeing a resurgence, as more people look forward to future opportunities, and more travelers, right now, are moving through US airports.

Indeed, Pinterest says that more than 850,000 travelers passed through US airport security checkpoints on August 16th, which is almost 10x the volume of air travelers in early April. Those figures are still significantly down on the same time last year, but with reports of COVID-19 treatments and vaccines starting to trickle in, now might be the time to start helping users plan for that future escape that they'll most definitely be seeking once they're able to travel again.

As per Pinterest:

"Some of the trends were seeing? With COVID-19 still a concern, car-centered vacations are gaining ground. Searches for cross country road trip are up 89% while those for road trips routes have zoomed ahead 248%. Searches for outdoor-focused destinations are also spiking, with lake weekend up 41% and national parks up 60%. And RV camping tips searches have gained 1257%"

So, even with COVID-19 as a lingering concern, people are starting to consider their travel options. And if you're looking to reach them, Pinterest has this week provided some travel marketing tips to maximize your appeal to these consumers.

A key opportunity for travel marketers is to highlight the experiences people can have via digital means, in order to increase enthusiasm for future planning.

Pinterest uses Disney Parks as an example here - with many people unable to travel, Disney has been sharing interactive online experiences, like virtual roller coaster rides, which showcase what its parks have to offer, helping to boost interest in future visits.

Given the evolving nature of the pandemic, it's also important to reassure travelers that their bookings will be flexible, and that they'll be able to change the details, cancel, or reschedule easily as things arise.

This is a key element for travel brands, and various travelers have expressed frustration at not being able to obtain refunds, not being able to alter bookings and losing money as a result of changed health advice.

Being transparent, and helpful, on this front is key.

Pinterest also notes that many travel brands are now pitching closer getaways and day breaks in order to appeal to travelers who may not yet be willing or able to commit to longer distance plans.

Pinterest uses Hilton Hotels as an example:

That won't be an option for all travel marketers, but there may be ways to reframe related offers and packages around closer locations, keeping health advice in mind, and still enabling an escape from the situation.

Pinterest also advises travel brands to use Pinterest Trends to help guide their pitches to interested groups.

On Pinterest Trends, you can enter any term and get insight into its popularity over time, as well as related trends, which can help to guide your strategic approach.

As you can see along the bottom of the chart (though they're fairly small in this image), 'beautiful places', 'adventure travel' and 'travel aesthetic' are trending searches linked to the broader 'travel'topic. Tapping into those subtopics will highlight the same chart for that specific element, while each also displays a listing of popular Pins in each category, highlighting what, exactly, Pinterest users are searching for.

Using this data, Pinterest has identified, for example, thatsearches for national parks have increased 60% year-over-year, which is what lead Southwest Airlinesto build customized creative to help travelers visualize their trip.

Pinterest finally notes that travel brands can use Pinterest research to guide their approach by honing in on persona data.

"Visit California studied Pinterest Travel Personas to make sure they were appealing to peoples passions for travel that included wellness, spa, family, adventure and foodie experiences."

Again, starting with Pinterest Trends, and the platform's own published insights, you can formulate a more cohesive outline of the different elements of interest, then link that to specific pitches within your outreach efforts.

There are some good tips here, and with 416 million people now actively using Pinterest -more than ever during the COVID-19 lockdowns -it could be a good platform to, at the least, experiment with and see how you can align your pitch based on available data.

And while these trends are specific to Pinterest, they likely also reflect broader interests. As such, you could also use Pin data to fuel your approach on other platforms as well.

You can read Pinterest's full travel insights report here.

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Pinterest Provides Tips for Travel Brands Amid Early Signs of Travel Recovery - Social Media Today