Mediaboss Marketing

JonNock(second from left) with senior members of the iDIS team

With retail shops across the majority of the UK now back open, the focus for retailers will be on driving footfall and reaching out to customers to rebuild consumer confidence and generate much-needed sales revenue.

Key to achieving this will be having an effective communication strategy and at the heart of it, securing valuable PR amongst trusted, local media sources.

Mobility marketing specialist Jon Nock, Managing Director of iDIS Creative Marketing Partnership, shares his top tips on how mobility retailers can get their companies featured in local newspapers, websites and more.

By Jon Nock

As mobility retailers open their doors once more, raising positive PR is crucial for bringing back sales. Communication to market needs to instil confidence that shopping and services are safe and products are the solution for assured independence inside and out. This can be done through a variety of PR ways including press coverage in local and online newspapers, social media and company website information.

The power of press PR is reliant on good quality photography that clearly explains the message and promotes a feel-good factor. Customers or staff with smiles, in context and with a decent pixel resolution will always produce more results.

Human interest stories tend to provide greater traction along with angles that demonstrate how dealers help local communities. The press is generally only interested in people, not products.

The quality of writing is also vital to hook in journalists, particularly with considered press release headlines. This is also true with social media eye-catching and interesting content with attractive images will always generate more engagement and sharing.

The value and purpose of each organic social post needs to be carefully considered and the effectiveness of Facebook advertising should never be underestimated in this sector. As Facebook ads become more sophisticated, my agency is achieving greater ROI for clients through our specialist management services.

Social media continues to evolve at a rapid pace with basic posts and likes achieving very little now. Try shooting short videos where you talk to your customers about what youre doing to help them this format is always the most effective.

However, aside from through-the-line media, the most important PR to generate as ever will be word of mouth. Getting the message out that you are open, here to help and offering safe services is critical.

Promotions will help, however, explaining these are for paid-for media, not PR. Actively calling customers to see if they are ok, cultivating contacts and networking will all help build business momentum once more.

Make sure your PR is straightforward, concise and targeted correctly and the sales will follow.

To contactJon Nock, email jon@idiscreativemarketing.co.uk or call 07786 245896

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Marketing knowledge: Positive public relations the key to post lockdown recovery THIIS Magazine - THIIS

Creating an effective content marketing strategy is easier said than done. In surveying content marketers for their joint 2020 report, the Content Marketing Institute and MarketingProfs found that the majority of respondents believed their strategies were at least moderately successful at driving business results. As for the marketers who called their efforts extreme successes, well, that only amounted to five percent of respondents. In other words: Its easy to be good, but its hard to be great.

If you believe your content strategy has room to improve, it helps to look to industry leaders who are setting the standard for modern-day success. In Skywords recent white paper, Content Marketing Excellence: How to Jumpstart, Evaluate, and Accelerate Your Program, it compiled several key insights it gained from working on more than 1,000 brand marketing strategies. Skyword found that in order to land in the five percent clubjoining those marketers with extremely successful strategiesyou need to foster and reinforce quality in your content production.

To help you join this prestigious class of marketers, were breaking down the top four characteristics of highly successful content marketing programs. Consider these as you assess the quality of your projects and identify areas that may need calibration.

Audience-driven content marketing prioritizes assets that directly speak to the needs of target audiences. Given the amount of content the average consumer or B2B buyer encounters on a daily basis, your assets must promote audience connections, speak to their pain points, and earn their trust in order to be successful.

To target content effectively to these audiences, top-performing content marketers depend on data-driven audience personasthis is especially true for organizations managing multiple audience segments. In many cases, content is targeted specifically to one audience persona, or a limited number of personas, to increase its relevance, elicit engagement, and accurately address a core set of user needs and values.

Highly successful content strategies also use audience journey maps to build content that addresses every stage in the consumer journey, from brand awareness to brand advocacy. Below, Skywords graphic details some of the key considerations to bear in mind when building an audience journey map. Among the factors youll want to address with each persona, how theyre feeling and what they need should be represented in the content you serve to them.

Photo attribution: Skyword.

Other important elements of an audience-driven strategy are keyword pillars. These match content to each users search intent and deliver personalized content experiences, using prior audience engagement to guide future content interactions through email, social media, and other channels.

Given the integral role digital channels play in an effective content marketing program, its no surprise that performance data supports all the strategic decision-making of top-performing strategies.

However, as Skywords Data Triad illustrates below, landing in the five percent club requires more than simply using analytics to measure performance and identify potential optimizations. You also need to use data as a tool for contextualizing your contents performance alongside the efforts of your closest competition, and as a method of expanding your understanding of how to deliver new value to audiences over time.

Photo attribution: Skyword.

To leverage the benefits of content data to the fullest, your brand needs more than an analytics tool to measure performance. Seek out a more robust infrastructure that includes marketing attribution, social listening, and tools that can help you better analyze your competitors. This allows you to identify new content marketing opportunities your business may be overlooking.

Keep in mind, 70 percent to 80 percent of your total organic traffic will be driven by the top 10 percent of your contentthis is still true for top-performing brands. The key to success is using these top-performing assets to identify trends and strategies that can be used to elevate your entire content strategy. A commitment to data-driven analysis will help you leverage this performance for greater gains over time.

As Googles search algorithm has improved its ability to assess content quality over time, marketers have had to adapt their strategies to focus on delivering content that provides value to audiences. While SEO remains an important consideration in modern marketing, quality content isnt achieved through keyword stuffing or chasing trending topics.

There are several hallmarks of quality content, but the one thats always found in todays best content is an audience-centric approach. Top-performing content marketing programs prioritize content that connects with audiences and drives engagement. Additionally, quality content must have a distinct brand tone and point of view.

Achieving greater quality requires due diligence. Youll need to put quality assurance controls in place to ensure your content meets high editorial standards and isnt being produced just to hit a monthly quota.

As content marketing programs evolve, they can be more challenging to manage. Effective content marketing programs lean on a disciplined infrastructure that supports collaboration and the overall creative process to build efficient, streamlined content strategies.

Discipline is enforced through business solutions such as editorial calendars, workflow solutions such as videoconferencing platforms, and project management platforms such as versatile content management systems that facilitate better collaboration and consistency in publication cadence. These tech-driven solutions also enable greater transparency in the content creation process and allow individual workers to own projects, all while advancing the goals of the marketing department as a whole.

To accommodate evolving content marketing needs and preserve agility for the marketing department, your content creation process also needs to be scalable and adaptable to satisfy on-demand needs. Disciplined content marketing doesnt result in rigid operations; in fact, its the opposite. A good infrastructure helps your team identify possible bottlenecks and anticipate roadblocks in time to enlist additional resources to retain production. Not to mention, it helps prepare your team to easily take on any new challenges.

Improving your content strategy is an incremental processbut it can be done. To claim your rightful spot in the five percent club, start by combining your own internal insights with the best practices and examples of industry-leading content marketing programs. Then, draft a flexible and streamlined blueprint to steer your content performance toward greater success.

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Effective Content Marketing's Five Percent Club: How to Rank Alongside Today's Top Programs - The Content Standard by Skyword

Within six weeks of announcing a successful method to fabricate custom-fit mask frames to optimize protection from the spread of COVID-19, UConn has a licensing deal with a Connecticut manufacturer to produce them.

Connecticut Biotech, a startup company headquartered in South Windsor, aims to start marketing, manufacturing, and distributing 3D-printed mask frames under the brand Secure Fit this month.

This is an important technology that can help a lot of people by providing a specific way to make regular surgical masks more protective, says Dr. Cato T. Laurencin, CEO of the Connecticut Convergence Institute for Translation in Regenerative Engineering. Its wonderful to see technology that started here in the state of Connecticut being developed by a Connecticut company.

Laurencin and his scientists came up with a way to create add-ons for masks that enhance their effectiveness by improving their fit.

The novel aspect is using 3D facial recognition technology on two-dimensional images to decipher the topography of the face and create a 3D mask frame, says Amit Kumar, director of licensing and business development in UConns Office of the Vice President for Research.

We are excited about this public-private partnership with UConn and the opportunity to use and build upon our vast experience to rapidly commercialize this much-needed device, says Connecticut Biotech CEO Donald J. Vacarro. We applaud Dr. Cato Laurencins team for developing a custom mask frame that secures filtration and positioning of most mask types.

Consumers will be able to order Secure Fit mask frames directly at http://www.connecticutbiotech.com. The custom fit will require submitted photos of their face, one from the front and one from the side, using any camera phone. The mask frames will retail for around $40.

I am thrilled to see our Connecticut Convergence Institutes innovative approach to customizing protective masks taking the next step toward commercialization and societal impact, says UConn President Tom Katsouleas. This is a shining example of UConns ability to innovate and provide solutions for global problems.

The concept of using facial-recognition software to pinpoint 3D printing specifications for custom fitting, for which UConn submitted a patent application in mid-April, is among a series of recent efforts by the Convergence Institute to address the COVID-19 pandemic.

I think that the work that weve done shows the range of activities that weve created in terms of answering the call to provide solutions for COVID-19, Laurencin says. First is the understanding of the level of the complexity of the issue involved with our papers published on COVID-19 in the Black community, second, by creating a physical solution for COVID-19 in terms of our new masks systems that create a better, more comprehensive fit for individuals using them, and third is the creation of this new method for greeting that takes into account our new era of social distancing.

Connecticut Biotech was founded earlier this year, seeking to use domestic and international marketing capacity to provide high-quality biotech solutions, reduce COVID-19s impact on society, and create jobs in Connecticut.

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UConn-made COVID-19 Mask Solution Coming to Market - UConn Today

General observation

The Covid-19 pandemic has affected the whole world in terms of development velocity, economic standing and human lives. Yet, it seems the crisis is here to stay longer and affect us deeper than what we were ready to accept. Therefore, the world communities are compelled to rethink. After this pandemic has started to broaden, it carries on economic and social infections farther than the morbidity and mortality itself. Especially, economic activities have been restrained to enforce physical distancing.

A United Nations Conference on Trade and Development (UNCTAD) report titled The Covid-19 Shock to Developing Countries pleaded the governments to adopt whatever it takes to stop economic contractions becoming a recession or worse, a prolonged depression and to protect the poorest. The United Nation Secretary-General Antonio Guterres called for a large-scale, coordinated, comprehensive and multilateral response based on solidarity and shared responsibility. He also floated a proposal for a double-digit percentage of global GDP investment, massively increasing resources to developing countries by augmenting IMF capacity including through Special Drawing Rights issuance.

Developing countries including Nepal face big economic challenges. These include instability in market prices, troubles in the tourism industry, and weakening foreign exchange income and reservation. Nepal could face a remittance crisis due to these epidemic-related concerns in major labour-import markets. It is believed that the labour-importing countries will start to send back workers to their own countries, the non-skilled ones in the first phase. Nepals major migrant workers are unskilled and either they have to depend on menial works or return home. In this situation, it is very necessary to engage these people in possible tangible and productive activities which benefit the country as well as individual families.

Nepals economic dependence on its neighbours is very high. Now, in this situation, Nepal has to start rethinking and revising necessary policies to convert challenges into opportunities to resist the problems and regulate the economy. It is important to encourage entrepreneurs to be makers rather than traders. They must work to meet domestic demands first. The current crisis has given a big lesson globally that sustainability should be a key component of economic recovery.

Nepal must consider and give priority to the following areas as a support to boost up the countrys socio-economy status of the nation. First of all, the government and related agencies need to step up their role and provide facilities like flexible and comfortable schemes to the private sector. There need to be stringent actions from the government and non-government sectors in providing support programmes such as training, required technology, and research activities in related fields. It is equally important for the concerned organisations to ensure regularity of social marketing to inform and show the impact of the ongoing activities.

Here are some ways through which Nepal can look into its economic recovery:

Large portions of local communities as well as the returning migrant workers can be engaged in integrated farming development activities including herbal medicinal and aromatic plants, fauna/flora exploration, fruits and timber tree plantation etc. Now, the time has come to encourage and support them in organic farming to provide healthy, nutrient and quality food. A proper plan is also essential to ensure people can receive good prices for their products. Various schemes on organic production and marketing will provide people to have a quick financial return. Now, many economists are emphasising on creating a regenerative economy, which is sustainable in nature. It is safe to say that investing in greener economics is going to be a big part of recovery efforts. Whether it is cleaner energy or greener cities, sustainability is going to be a necessary part of building a better future.

The country should train people to impart technical knowledge, especially on digital expertise and IT. Such types of training will help youth who are interested to go aboard for better jobs or may be able to create a job culture within Nepal with international collaboration opportunities.

Nepal has a high potential for tourism. Foremost, tourists come for adventure, and they have always enjoyed the countrys nature. Many tourists love spending time while trekking to rural areas. With this regard, we must develop and endorse additional trekking routes and new mountain climbing areas. Additional trekking sites and routes may help tourists to stay longer, which, in a long run, will help boost rural socio-economic conditions and foreign currency income.

Now, Nepal needs to prioritise developing creative minds via institutions that emphasise on scientific research, academic knowledge, constructive thinking, and brainstorming activities. It will help the country actively participate in national and international intellectual communities.

Although it could take time, Nepal has a huge potential in the promotion and distribution of homemade and handmade handicraft. Nepal needs to focus on small-scale cottage industries as they can prove beneficial if the country could tap the international market and customers, who are interested in manually developed ornaments, traditional arts and artefacts.

The mentioned areas are only a few options that can assist Nepals economic growth in standard and sustainable terms. To face the possibility of huge economic disruption, several governments are offering support to large, small and medium-sized entrepreneurs and families. All of these can help, but it is not going to be enough if it does not start imagining a new corridor to recovery. Nepal needs to start working on investment and necessary support in new areas of growth, which includes ensuring that grassroots level communities and small and medium-sized entrepreneurs continue to exist and are functional when their economies restart.

Let us discuss.

Aryal is associated with Research and Development Institute Nepal (R-DIN).

Published on July 2nd, Thursday, 2020 3:56 PM

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Here are a few opportunities for economic recovery in post-Covid-19 Nepal - Online Khabar (English)

New York, July 02, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Broadcast & Internet Video Software Market Research Report by Type, by Application - Global Forecast to 2025 - Cumulative Impact of COVID-19" - https://www.reportlinker.com/p05913684/?utm_source=GNW

The Global Broadcast & Internet Video Software Market is expected to grow from USD 13,875.72 Million in 2019 to USD 30,195.02 Million by the end of 2025 at a Compound Annual Growth Rate (CAGR) of 13.83%.

Market Segmentation & Coverage:This research report categorizes the Broadcast & Internet Video Software to forecast the revenues and analyze the trends in each of the following sub-markets:

On the basis of Type, the Broadcast & Internet Video Software Market is studied across Live Stream Encoding Software and Streaming Solution.

On the basis of Application, the Broadcast & Internet Video Software Market is studied across Digital Marketing & Social Media, Education, Live Event Production, Live Sports, Television, Radio & News Broadcasters, and Worship Services.

On the basis of Geography, the Broadcast & Internet Video Software Market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas region is studied across Argentina, Brazil, Canada, Mexico, and United States. The Asia-Pacific region is studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, South Korea, and Thailand. The Europe, Middle East & Africa region is studied across France, Germany, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom.

Company Usability Profiles:The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global Broadcast & Internet Video Software Market including Accedo, Accenture plc, Arris International Limited, BAM Technologies, LLC, Brightcove, Inc., Cisco Systems, Inc., Comcast Technology Solutions, Imagine Communications Corp, International Business Machines Corporation, MagicSoft, SplitmediaLabs, Ltd., StudioCoast Pty Ltd, and Telefonaktiebolaget LM Ericsson.

FPNV Positioning Matrix:The FPNV Positioning Matrix evaluates and categorizes the vendors in the Broadcast & Internet Video Software Market on the basis of Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Competitive Strategic Window:The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth.

Cumulative Impact of COVID-19:COVID-19 is an incomparable global public health emergency that has affected almost every industry, so for and, the long-term effects projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlaying COVID-19 issues and potential paths forward. The report is delivering insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecast, considering the COVID-19 impact on the market.

The report provides insights on the following pointers:1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments

The report answers questions such as:1. What is the market size and forecast of the Global Broadcast & Internet Video Software Market?2. What are the inhibiting factors and impact of COVID-19 shaping the Global Broadcast & Internet Video Software Market during the forecast period?3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Broadcast & Internet Video Software Market?4. What is the competitive strategic window for opportunities in the Global Broadcast & Internet Video Software Market?5. What are the technology trends and regulatory frameworks in the Global Broadcast & Internet Video Software Market?6. What are the modes and strategic moves considered suitable for entering the Global Broadcast & Internet Video Software Market?Read the full report: https://www.reportlinker.com/p05913684/?utm_source=GNW

About ReportlinkerReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.

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Broadcast & Internet Video Software Market Research Report by Type, by Application - Global Forecast to 2025 - Cumulative Impact of COVID-19 -...