Mediaboss Marketing

Last December, I filed a report against Melissa Martz for sexual harassment. This is my story.

In December of 2018, I began working for Martz on the Social Marketing Team. I had a role on the team that fit my career trajectory well. I felt like the fruits of my labor were finally paying off.

Of course, I hit a snag. The name that Martz received on my application was not the name I was using. She didnt know it yet, but I am transgender.

For a long time, this wasnt acknowledged beyond a question in the initial interview. However, when I reapplied to the job for the next academic year, the wrong name came up again. This time, it became an issue. Martz brought me into her office after a team meeting and I was forced to out myself.

Initially, there were minor issues; pronoun and name clarification were necessary. This is standard procedure when someone finds out about my identity. I asked her to keep the information private. I found out some time later that she told one of my coworkers that there was a transgender person on the team, but did not specify who.

My identity gradually became an overarching theme in private conversation with Martz. Full disclosure: I am comfortable answering appropriate questions. What I am not comfortable with is what happened next.

In December of 2019, a year after first receiving the job and mere months after being outed, I met with Martz for what was meant to be a standard work meeting. The meeting was work-related for the first 20 minutes, but quickly evolved into private, personal conversation about my identity and experiences fueled by Martzs invasive questions.

Amongst the questions were: how did you know you were transgender? How did your family react? Were you bullied? You went to therapy? Were you depressed? Were you suicidal? How does bottom surgery work? How do hormones work? Who is your doctor?

The questions continued, and I felt stuck. I sat and answered her questions from 2 pm until it was dark outside. I walked away feeling empty and violated.

This is why when her social media posts became a topic of controversy, I was unfortunately not surprised. The University thinks that diversity training will heal these wounds. As someone who sat down and gave Melissa Martz a free, hours long seminar on an important issue of diversity: some people are just too far gone. And I want to be an optimist.

I know Im not the only one whos worked with her as a student who has a story. My peers and I have been actively trying to change her perspective on these issues for a long time and clearly the progress hasnt been made. I dont know about you, but Im quite frankly tired of being afraid of the repercussions that come with being myself. For my fellow classmates, I hope you never have to live with that fear. By shining a light on these issues, I hope the campus can start a serious conversation surrounding the safety and comfort of marginalized populations.

Signed,

Anonymous

See the article here:
Letter to the Editor: Where Is The Accountability? - The Bottom Line News

Twitter has announced a new push to improve its accessibility options in order to ensure that tweets can be accessed and utilized by all potential users.

As explained by Twitter:

"Testing voice Tweetsearlier this summer made us realize how much work we still need to do as a company, and we made a commitment to make Twitter more inclusive for the disabled community creating a dedicated team to focus on greater accessibility, tooling, and advocacy across all of our products."

Oh yeah, voice tweets, remember them? Twitter announced voice tweets back in June, but they don't appear to have seen widespread usage as yet.

But then again, voice tweets have been a significant addition for those unable to type via regular keyboards, providing another way to engage with the platform and participate in the wider discussion.

That's prompted Twitter to re-think its approach in this respect. In order to advance its accessibility features, Twitter is putting together two new initiatives to work on key areas: an'Accessibility Center of Excellence'and an 'Experience Accessibility Team'.

So, essentially, both internal and external-facing teams working on accessibility features within the company more broadly.

The two initiatives will ensure that there's always an accessibility 'voice in the room' for product and strategic approaches, which should help Twitter keep these elements in mind, and lead to the development of new product features and options aligned with broader usage.

And Twitter's already developing a new feature on this front:

"Beyond staffing our teams, were already working to add automated captions to audio and video by early 2021. This lays the foundation for a longer-term roadmap that invests broadly in media accessibility throughout our service."

I mean, Facebook added automated captions in 2016, so the option's been around for a while, while LinkedIn added automated alt-text tags last year. Twitter's seemingly a little behind in this respect - but then again, that's what this new team is for, implementing new solutions to improve Twitter's systems and tools in alignment with all user needs.

Twitter says that it will be gathering feedback from people with disabilities over the coming months as it looks to form a road map of key projects as part of this new push.

It's an important initiative, and while Twitter is seemingly a little behind, it's good to see the platform taking proactive steps to improve its accessibility options.

View post:
Twitter Announces New Push to Improve Tweet Accessibility Options - Social Media Today

Dublin, Sept. 03, 2020 (GLOBE NEWSWIRE) -- The "Global Location Based Advertising Market By Type (Push and Pull), By Application (Public Spaces, Retail Outlets and Airports & Others), By Content Type (Multimedia and Text), By Region, Industry Analysis and Forecast, 2020 - 2026" report has been added to ResearchAndMarkets.com's offering.

The Global Location Based Advertising Market size is expected to reach $163.5 billion by 2026, rising at a market growth of 18.5% CAGR during the forecast period. Location-based advertising includes online and offline strategies created to help businesses plan and execute marketing activities based on the geographical location of customers. The usage of consumer data to display relevant brand messages to a highly targeted audience is at the heart of location-based marketing. Localized marketing, also known as geo-marketing, is not a new idea. Businesses have always recognized the importance of marketing to people on the basis of their location. Owing to this, a number of brick-and-mortar businesses also send direct mailers, and that's why during the tax season, a lot of people can be seen wearing Statue of Liberty costumes on the roadside.

Consumers have to opt-in to allow this kind of data to be available, and location-based marketing is therefore driven through the consumer's granted permissions. Relevance is also at the root of the approach. If a consumer dines in a restaurant, they might see an ad on their phone for an ice-cream shop only a block away. When a shopper is always in the Little League area on springtime Saturdays, and the data reveals that he hits the grocery store on Thursdays, so the location data has helped to come onto a conclusion that says Tuesday or Wednesday can be the perfect time to deliver a game-friendly snacks package.

Rapidly growing digitalization across business verticals, increasing adoption of internet & GPS enabled mobile devices, and accelerated usage of customer data by advertisers are the key factors that drive demand growth for Location Based Advertising (LBA). Furthermore, the growing usage of social media by users and the move of advertisers from conventional banner ads to new channels have driven the use of LBA across industries. In addition, regulatory initiatives to ensure consumer health, the proliferation of new data sources and the changing marketing approach are expected to encourage demand development over the forecast period.

Based on Type, the market is segmented into Push and Pull. Based on Application, the market is segmented into Public Spaces, Retail Outlets and Airports & Others. Based on Content Type, the market is segmented into Multimedia and Text. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Ericsson AB (Placecast), Google, Inc., IBM Corporation, Near Pte. Ltd., Telenity, Inc., Scanbuy, Inc., Foursquare Labs, Inc., Shopkick, Inc. (Trax), GroundTruth, Inc., and AdMoove SAS.

Key Topics Covered:

Chapter 1. Market Scope & Methodology1.1 Market Definition1.2 Objectives1.3 Market Scope1.4 Segmentation1.5 Methodology for the research

Chapter 2. Market Overview2.1 Introduction2.1.1 Overview2.1.2 Executive Summary2.1.3 Market Composition and Scenario2.2 Key Factors Impacting the Market

Chapter 3. Competition Analysis - Global3.1 Recent Industry Wide Strategic Developments3.1.1 Partnerships, Collaborations and Agreements3.1.2 Product Launches and Product Expansions3.1.3 Mergers & Acquisitions3.2 Top Winning Strategies3.2.1 Key Leading Strategies: Percentage Distribution (2016-2020)3.2.2 Key Strategic Move: (Product Launches and Product Expansions : 2016, Jun - 2020, Jun) Leading Players

Chapter 4. Global Location Based Advertising Market by Type4.1 Global Location Based Advertising Push Market by Region4.2 Global Location Based Advertising Pull Market by Region

Chapter 5. Global Location Based Advertising Market by Application5.1 Global Location Based Advertising Public Spaces Market by Region5.2 Global Location Based Advertising Retail Outlets Market by Region5.3 Global Location Based Advertising Airports & Others Market by Region

Chapter 6. Global Location Based Advertising Market by Content Type6.1 Global Multimedia Location Based Advertising Market by Region6.2 Global Text Location Based Advertising Market by Region

Chapter 7. Global Location Based Advertising Market by Region

Chapter 8. Company Profiles

For more information about this report visit https://www.researchandmarkets.com/r/md8uhg

About ResearchAndMarkets.comResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Here is the original post:
Global Location Based Advertising Market Forecast to Reach $163.5 Billion by 2026, Rising at a CAGR of 18.5% Between 2020 and 2026 - GlobeNewswire

New York, Sept. 02, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Predictive Analytics Market by Business Functions, Application Models, Organization Size - Global Opportunity Analysis and Industry Forecast, 2014 - 2022" - https://www.reportlinker.com/p05955156/?utm_source=GNW

Predictive analytics is the use of data, statistical algorithms, and machine learning techniques to detect the likelihood of future outcomes based on historical data. Predictive analytics evaluates the patterns in data to determine if those patterns are likely to emerge again, which allows investors or businesses to amend the use of their resources to take advantage of possible future events. In addition, predictive analytics uses machine learning, data mining, and different business intelligence (BI) tools to make estimations about the future market trends. The techniques of predictive analytics is essential for companies to maintain a competitive edge over others. Increase in adoption of Big Data analytics across various industries such as BFSI, retail, and manufacturing to gain valuable insights and surge in demand for statistical analysis due to the generation of massive volume of unstructured data from the various organizations majorly drives the growth of the predictive analytics market. In addition, surge in demand for data science and predictive modeling boosts the growth of the market. However, lack of skilled staff and high implementation cost are expected to hamper the growth of the market. Conversely, emergence of advanced technologies such as IoT and AI are expected to provide major opportunities for the growth of the predictive analytics market in the next few years. The global predictive analytics market is segmented into component, deployment, enterprise size, industry vertical, and region. By component, it is divided into solution and services. Solution segment is further categorized into customer analytics, financial analytics, marketing, network analytics, risk analytics, supply chain analytics, web & social media analytics, and others. Depending on deployment, it is segregated into cloud and on-premises. According to enterprise size, the predictive analytics market is fragmented into large enterprises and small & medium enterprises. As per industry vertical, it is differentiated into BFSI, retail, IT & telecom, healthcare, government, manufacturing, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The key players operating in the global predictive analytics market analysis are Alteryx, Inc., Fair Isaac Corporation, Information Builders, International Business Machines Corporation, KNIME, Microsoft Corporation, Oracle Corporation, SAP SE, SAS Institute Inc., and TIBCO Solution Inc.

KEY BENEFITS FOR STAKEHOLDERS The study provides an in-depth analysis of the global predictive analytics market along with the current & future trends to elucidate the imminent investment pockets. Information about key drivers, restrains, and opportunities and their impact analyses on the market size is provided in the report. Porters five forces analysis illustrates the potency of buyers and suppliers operating in the industry. The quantitative analysis of the global predictive analytics market from 2019 to 2027 is provided to determine the market potential.

KEY MARKET SEGMENTS

By Component Solution o Customer Analytics o Financial Analytics o Risk Analytics o Marketing & Sales Analytics o Supply Chain Analytics o Network Analytics o Web & Social Media Analytics o Others Services

By Deployment On-premise Cloud

By Enterprise Size Large Enterprises Small & Medium Enterprises (SMEs)

By Industry Vertical BFSI Retail IT & Telecom Healthcare Government Manufacturing Others

By Region North America o U.S. o Canada Europe o UK o Germany o France o Rest of Europe Asia-Pacific o China o India o Japan o Australia o Rest of Asia-Pacific LAMEA o Latin America o Middle East o Africa

KEY MARKET PLAYERS Alteryx, Inc. Fair Isaac Corporation Information Builders International Business Machines Corporation KNIME Microsoft Corporation Oracle Corporation SAP SE SAS Institute Inc. TIBCO Software Inc.

Read the full report: https://www.reportlinker.com/p05955156/?utm_source=GNW

About ReportlinkerReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.

__________________________

View post:
Predictive Analytics Market by Business Functions, Application Models, Organization Size - Global Opportunity Analysis and Industry Forecast, 2014 -...

An ad hoc committee that helped promote the efforts of the U.S. Census in Monroe County is focusing its efforts on another national civic issue: voter registration

An ad hoc committee that helped promote the efforts of the U.S. Census in Monroe County is focusing its efforts on another national civic issue: voter registration.

Monroe City Clerk Michelle LaVoy said discussions are in the works about how Monroe County will promote and participate in National Voter Registration Day, which takes place Sept. 22. The goal, she said, is to reach out and educate voters on the process of voting. Her job duties include running elections for the City of Monroe.

The National Voter Registration Day campaign reports on its website that 473,725 people across the country registered to vote as a result of its efforts last year. The campaign is meant to be non-partisan effort, emphasizing the celebration and excitement of participating in the process.

Given the era of COVID-19, the committee, now working under the name Monroe Votes, expects it will need to be creative in promoting voter registration and election participation.

But thats a challenge they have already had to face. COVID-19 related shutdowns started in mid-March, just as the Monroe County Counts committee was putting the final touches on a marketing and campaign blitz encouraging Monroe County residents to participate in the April 1 Census. The original marketing plan for the Census count included hosted information tables at spring festivals. After the festivals canceled, the group quickly shifted to a mix of paid advertising, social media and outreach at smaller events such as food pantry pop up stops.

Tom Adamich, professor of technical services and reference librarian at Monroe County Community College, was part of the Census committee. LaVoy said Adamich suggested the committee stay together for a voter registration campaign blitz; and the transition worked out well. The committee already had a mix of people from Monroe Countys schools, libraries, government offices and non-profit groups.

LaVoy said the City of Monroe is registered as an official partner with the National Voter Registration campaign.

The National Voter Registration Day website is at https://nationalvoterregistrationday.org. The website has sample social media graphics, and the hashtag is #NationalVoterRegistrationDay.

Michigan voters can check their registration status at https://mvic.sos.state.mi.us.

Excerpt from:
Local plans in the works for Voter Registration Day - Monroe Evening News