Mediaboss Marketing

FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally-driven solutions. Our staff includes experts in Health, Education, Nutrition, Environment, Economic Development, Civil Society, Gender, Youth, Research and Technology creating a unique mix of capabilities to address today's interrelated development challenges. FHI 360 serves more than 60 countries, all 50 U.S. states and all U.S. territories. We are currently seeking qualified candidates for the position of Deputy Chief of Party/Director Social and Behavior Change Communication (SBC) (hereafter referred to as DCOP), for an upcoming health-focused social and behavior change (SBC) project in Ghana. This position will be based in Accra, Ghana.

Availability of position is contingent upon funding and approval of key personnel.

Responsibilities:

Qualifications:

This job posting summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.

FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.FHI 360 fosters the strength and health of its workforce through a competitive benefits package, professional development and policies and programs that support a healthy work/life balance. Join our global workforce to make a positive difference for others and yourself.

Please click here to continue searching FHI 360's Career Portal.

About Us

FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Our staff includes experts in health, education, nutrition, environment, economic development, civil society, gender, youth, research, technology, communication and social marketing creating a unique mix of capabilities to address today's interrelated development challenges. FHI 360 serves more than 60 countries and all U.S. states and territories.

As we evolve to meet the challenges of the future, we stand committed to the principles that have guided our organization for the last 40+ years. Our work continues to be grounded in research and science, strengthened by partnerships and focused on building the capacity of individuals, communities and countries to succeed.

FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.

FHI 360 will never ask you for your career site username or password, and we will never request money, goods or services during the application, recruitment or employment process. If you have questions or concerns about correspondence from us, please email CareerCenterSupport@fhi360.org.

Read this article:
Deputy Chief of Party/Director of Social and Behavior Change Communication - ReliefWeb

With the world market facing severe blows and businesses going into closures, the new normal in our society has gotten harder each day since the beginning of the coronavirus pandemic. And with the decline of alcohol consumption due to political policies, questions arise about how businesses can adapt to the new setting, especially the wine industry.

The typical answer you would find is to transition your brand into the digital market. To remain visible on social media is to keep your brand stable until society normalizes. Shifting your business tactic into digital wine marketing introduces several challenges you have to deal with. Fortunately, we have gathered ways to maximize digital wine marketing for your business to stay afloat.

Since we are transitioning to digital marketing, to sell your wine collection properly, we have to set a strategic play before promoting your brand. This strategy should centralize in understanding your online audience.

Understanding your online audience means establishing communications by setting up multiple accounts on social media platforms. You can also create surveys to collect data on how you should present your brand.

As businesses face severe financial constraints, setting up a budget for a digital campaign needs to be worth it, especially since wines are under strict regulations and facing temporary prohibitions in some locations. The best approach to setting up a digital presence is to test the water before jumping in.

Knowing the consumers consensus through surveys, collecting data, and determining the best course of action and trying them out on a smaller scale is a smart move to weigh business choices. Once you have obtained favourable results from these courses, you can decide as to where to put your money for digital marketing purposes.

The next mindset is communication being a critical point in digital marketing. To sell your wine collection means creating a business channel and giving quality online customer experience. It is essential to have a simple buying interface that wont confuse the clients and would have little to no errors. A straightforward and uncomplicated service creates an excellent digital presence for your brand.

Since you are on the digital market, video advertisements and photos are the preferable ways to promote your brand. No matter how known your brand is, it wouldnt sell as much if there are no audio-visual presentations for customers to look at.

Part of your digital footprint is being seen and heard by the online consumers, so its better to incorporate your website with some videos and photos of your products. Make sure that such content is attractive and remarkable for your target audience.

Once we have an established channel and can create a genuine online experience, its time to reach out and expand your brand further to the digital world. Here are marketing tips you can follow in your campaign for your brand.

Having educational content on your online channel is an effective way to attract potential customers. Instead of just placing your products to the public, earn more customers by providing guides and tips for first-time buyers and for those who are not wine enthusiasts.

One way to attract customers is to create an impact on them through advertisements. Brand storytelling is a strategy in which we can advertise our brand through in-depth, meaningful stories.

People love stories, and your wine brand should be more than just a product. Creating authentic storytelling as well as advertising it on social media sites like Instagram, Facebook, and Twitter, your brand will be recognized, and you can yield positive results.

Beyond the paid media advertisements, there is another mode of branding that bears a significant power on digital marketing: the podcasting platforms.

This platform is less utilized because it attracts lesser audiences than advertisements. However, most competitors ignore their capacity to create a network of enthusiasts and industry experts.

The best way to get your products into podcasting is to introduce it to winery networks and secure wine content makers and known sommeliers for exclusive interviews. If your podcasting goes well, you can gain a following of experienced wine consumers and influential sommeliers, which they can share with their followers. Thus, broadening your audience.

Media advertisements could only yield profits so much. For this reason, it is essential to find another source of marketing, one of which is the review-driven sites. Customer reviews are composed of personal experiences and critical feedback from consumers. It is a good avenue for online wineries to encourage customers to write up a review of your products.

What review platforms all share is that they hold authentic customer conversations, especially with wines where people would always ask for recommendations, and most of the time, they rely on reviews set by customers.

The pandemic has forced the wine industry to take measures to survive, and as more owners invest in digital marketing, make sure you understand its fundamentals, the environment, and what it means to have an efficient tactic for digital wine marketing.

See original here:
Efficient Ways To Maximize Digital Wine Marketing During The Pandemic - Shout Out UK

Chapman University's Professor Niklar Myhr on the potential of marketing automation and social media to drive engagement.The keynote session at the Marketing Automation Virtual Summit by ETBrandEquity.com by Professor Niklas Myhr, the social media professor at Chapman University covered different aspects of what automation or artificial intelligence can achieve in todays social media centric world. Myhr spoke about the opportunity the digital age offers marketers and how the sky is the limit if one were to ask the right questions, and use the correct tools.

One of the big tradeoffs since the internet came into play has been between trying to reach a lot of people versus communicating in a rich manner. Can you find a trade off? Where do you put yourself on this trade off? Should we go for many with low levels of richness? Or should we go for high degrees of richness with only reaching a few people? And the promise of the internet is that you can do both. Is it possible? Can you go out there and get the best of both worlds and what would be implied? Can you scale personalisation? Is it truly possible? Or do you have to limit yourself? I think these are some of the questions that come to mind, said Myhr.

He went on to list the four steps involved in the interaction between a brand and a consumer. Starting with visibility, moving on to likeability, and then to trustworthiness followed by loyalty.

Visibility or discoverability is a true challenge in the digital world since ones competitors have the same access to the consumers share of attention and wallet. When the consumer is spoilt for choice, the challenge of standing out from the crowd is huge. The question remains how it make yourself available. What are the platforms you're going to use? Where are you going to invest your time and efforts? And how are you going to make sense of it?

It's all about making yourself not just visible, but also making a good First impression, once people find you, some people judge you for a simple things like are you even present on social media? And if you are present on social media, can you be dismissed quickly because you are not showing up in the right way? Do you have the wrong tonality, the wrong frequency, the wrong interactions, the wrong people hanging out there and a lot of things are being judged very quickly, Myhr added.

Read Also: The rise and rise of Brand Dhoni: And how it will continue to rise

According to Myhr, with a strong sense of curiosity, and learning and learning willingness, the future would be had by those that are continuously, not just curious, but obsessing about learning new things, testing new platforms, testing new responses. One of the keys for marketing automation is to help in that process.

Watch BE+ | Way forward mantras for post COVID world | Leading marketing leaders like Deepa Krishnan, Anurita Chopra, Samir Singh to Santosh Iyer, across sectors in the special video series

Read more from the original source:
Marketing Automation Virtual Summit: How to make the most of AI on social media? - ETBrandEquity.com

NEW DELHI Millions of women and girls globally have lost access to contraceptives and abortion services because of the coronavirus pandemic. Now the first widespread measure of the toll says India with its abrupt, months-long lockdown has been hit especially hard.

Several months into the pandemic, many women now have second-trimester pregnancies because they could not find care in time.

Across 37 countries, nearly 2 million fewer women received services between January and June than in the same period last year, Marie Stopes International says in a new report 1.3 million in India alone. The organization expects 900,000 unintended pregnancies worldwide as a result, along with 1.5 million unsafe abortions and more than 3,000 maternal deaths.

Those numbers will likely be greatly amplified if services falter elsewhere in Latin America, Africa and Asia, Marie Stopes director of global evidence, Kathryn Church, has said.

The World Health Organization this month said two-thirds of 103 countries surveyed between mid-May and early July reported disruptions to family planning and contraception services. The U.N. Population Fund warns of up to 7 million unintended pregnancies worldwide.

Lockdowns, travel restrictions, supply chain disruptions, the massive shift of health resources to combat COVID-19 and fear of infection continue to prevent many women and girls from care.

In Indias megacity of Mumbai, one woman was unable to find a pregnancy testing kit after the lockdown started in March, and then couldnt find transport to reach care in time, said Dr. Shewetangi Shinde, who attended to her in a public hospital. By then, medical abortion wasnt an option since the pregnancy was too advanced.

India listed abortions as essential services under lockdown but many werent aware, said Shinde, who is part of the India Safe Abortion Youth Advocates organization.

The pandemic has highlighted how difficult it already was for many women to safely access abortion services, said Dr. Suchitra Dalvie, a gynecologist in Mumbai and coordinator of the Asia Safe Abortion Partnership.

All these people ... the marginalized groups, the vast invisible majority. This is how life is, she said.

In January, India began amending laws to allow certain women to obtain abortions up to 24 weeks instead of 20. But the pandemic interrupted it.

No one expected the lockdown to continue for months, Dalvie said. Now many women face second-trimester abortions, which are more expensive and complicated, especially because everyone who is involved needs to wear PPE.

Abortion access has improved in India, but the pandemic resulted in abortion pill shortages in several states surveyed by Foundation for Reproductive Health Services India. Only 1% of pharmacies in northern states like Haryana and Punjab had them, 2% in the southern state of Tamil Nadu and 6.5% in the central state of Madhya Pradesh. In Delhi it was 34%.

Some contraceptives are still delayed by supply chain disruptions, said Chris Purdy, CEO of the DKT International social marketing organization for family planning products. Production is back online, but shipping routes are crowded and ports clogged with back orders, he said.

Meanwhile, womens health providers have scrambled to find solutions such as telemedicine, home deliveries of contraceptives and home-based medical abortions.

But even now, were hearing everywhere that numbers are down as public health facilities struggle because thousands of staffers have been infected with the virus, said Marion Stevens, director of the South Africa-based Sexual & Reproductive Justice Coalition. Her group and others wrote to the health minister about women turned away from care.

The real global measure of lockdowns effects will come when health ministries report annual data, experts say.

Read more here:
Millions of Women Lose Access to Contraceptives, Abortion Services in COVID-19 - India West

FHI 360 is a global development organization with a rigorous, evidence-based approach. Our professional staff includes experts in health, nutrition, education, economic development, civil society, environment and research. FHI 360 operates from 60 offices with 4,400 staff in the U.S. and around the world. Our commitment to partnerships at every level and our multidisciplinary approach enable us to have a lasting impact on the individuals, communities and countries we serveimproving lives for millions. FHI360 seeks a qualified candidate for the position of Chief of Party for an upcoming health-focused social and behavior change (SBC) project in Ghana. This position will be based in Accra, Ghana.

Availability of position is contingent upon funding and approval of key personnel.

Responsibilities:

Qualifications:

Interested candidates may register online through FHI 360's Career Center at http://www.fhi360.org/careers or through the Employment section at http://www.fhi360.org. Please submit CV/resume and cover letter including salary requirements. Please specify source in your application.

FHI 360 is an equal opportunity and affirmative action employer. FHI 360 is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, national or ethnic origin, age, disability or status as a veteran with respect to policies, programs, or activities.

This job posting summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.

FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.FHI 360 fosters the strength and health of its workforce through a competitive benefits package, professional development and policies and programs that support a healthy work/life balance. Join our global workforce to make a positive difference for others and yourself.

Please click here to continue searching FHI 360's Career Portal.

About Us

FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Our staff includes experts in health, education, nutrition, environment, economic development, civil society, gender, youth, research, technology, communication and social marketing creating a unique mix of capabilities to address today's interrelated development challenges. FHI 360 serves more than 60 countries and all U.S. states and territories.

As we evolve to meet the challenges of the future, we stand committed to the principles that have guided our organization for the last 40+ years. Our work continues to be grounded in research and science, strengthened by partnerships and focused on building the capacity of individuals, communities and countries to succeed.

FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.

FHI 360 will never ask you for your career site username or password, and we will never request money, goods or services during the application, recruitment or employment process. If you have questions or concerns about correspondence from us, please email CareerCenterSupport@fhi360.org.

Read this article:
Chief of Party - ReliefWeb