Mediaboss Marketing

Car owners are always on the lookout to enhance their cars functionality. To engage them, many auto parts and accessories manufacturers have opted for social media marketing.

Social media marketing is one of the keys to building brand awareness, consumer engagement, and customer loyalty. Therefore, for auto parts sellers, social media is not only a tool to engage new audiences but also to engage and market to their existing customer base, resolve customer service issues and create a stronger brand image.

So, how can auto parts and accessories sellers use social media to their advantage and boost their engagement process? Here are a few tips:

The first step of audience engagement through social media is finding the right platform. Select the social media platform where your audience frequents. In most cases, auto parts and accessory sellers find most of their audience on Facebook, Twitter, and Instagram.

Posting content regularly is the surest way to engage your customers on social media. Also, do not just post on your Facebook page. Contribute periodically to automotive forums and automotive enthusiast social media groups to attract new audiences to your page and ultimately to your website.

Do not make your social media page all about marketing. If you use social media for selling your products, your audience will soon lose interest in your page. Therefore, keep promotion to a bare minimum and engage the audience with contents that humor them, amaze them, intrigue them, or entertain them.

If your social media marketing contents add value to your audience, they will keep coming back for more and turn into your loyal follower and customers. Therefore, always look for ways to add the content of value to your customers. Share scholarly articles on how to ensure car safety, or ways to reduce gas expenses. You can also share coupons that offer you an exclusive discount.

For example if you sellBluetooth throttle response controller, you can offer them great content elaborating on ways to reduce gas consumption and gently push your product in the same article.

Do not make your social media presence all about your brand or product. First, you should make it all about the customers. Focus on how your product is helping the customers. Ask for their feedback regularly. You must also create votes and opinion polls to ensure that your customer has a voice on your social media page. If your customers and audience feel valued, they will think of you the moment they decide to buy an automotive part or accessory you sell.

Using user-generated content is a great way to ensure audience engagement. Ask your customers to take their photos from inside or outside their car featuring your product. You can then feature the best photos on your Facebook page. These are some great tips to facilitate social media marketing for auto parts and accessories sellers.

You can get thoroughly engage your audience and eventually turn them into loyal customers by rightly using these tips.

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How Auto Parts And Accessory Sellers Can Use Social Media For Marketing Their Products - SociableBlog

May 06, 2020

by Christi Mathis

CARBONDALE, Ill. The Illinois Small Business Development Center at Southern Illinois University Carbondale is sponsoring three free special online webinars this month. Each webinar is designed to help businesses in different ways.

Starting a Business

Starting Your Business in Illinois will be online from 5 to 7 p.m. on Tuesday, May 12. The session will cover everything you need to know when considering starting your own business or expanding an existing business.

Topics presented by SBDC advisers will include:

Register for free in advance at https://ilsbdc.ecenterdirect.com/events/31895.

Social Media Restaurant Marketing

Nationally known marketing strategist and speaker Bruce Irving will be the guest speaker at the Social Media Marketing for Restaurants webinar set for 10-11 a.m. on May 13. Research shows there are benefits of social media marketing for local businesses and having the right strategies in place can improve sales and create positive connections and conversations in a cost-effective way. Irving is the founder of Irving Media Group LLC, an agency that works to help local businesses bring in more customers and spend less time and money marketing.

Irving will share information on the best social media platforms to use for reaching customers and what types of content are most effective on various platforms. He will also discuss how to build engagement, attract customers and increase revenue by thinking outside the box.

Sign up online at no cost to participate: https://ilsbdc.ecenterdirect.com/events/32619.

Retail recovery

The final webinar, Retail Recovery Workshop: How to Create a Healthy and Positive Customer Experience is an hour-long program at 10 a.m. on May 21. As retailers begin reopening once the pandemic stay-in-place restrictions ease, the goal is to help them market their reopening and create a feeling of safety and confidence in their customers to generate sales.

Guest speakers include Lynn Falk and Suzanne Rafenstein, who each have more than 35 years of experience with the retail industry and are well-known for their retail psychology expertise. They will cover a wide variety of topics including:

Register in advance at no cost at https://ilsbdc.ecenterdirect.com/events/32620.

Valuable information

The pandemic has caused difficulties for businesses in recent months and these webinars offer a wealth of information to help, according to Greg Bouhl, SIU director of entrepreneurship and business development.

These webinars are going to be really good and very helpful to businesses in Southern Illinois, he said.

For more information about any of the webinars, the Small Business Development Center or any of the many services it provides to businesses and entrepreneurs, visit the website at sbdc.siu.edu/ or call 618/453-2424 or email gbouhl@biz.siu.edu.

Originally posted here:
SIU's Small Business Development Center is sponsoring a series of May webinars - SIU News

Content Marketing Institute Releases 2020 Content Management & Strategy Survey

For the fourth year in a row, Content Marketing Institute conducted its 2020 Content Management and Strategy Survey to get a snapshot of how marketers use technology tools to help create, manage, deliver, and scale enterprise content and marketing.

NEW YORK, May 06, 2020 (GLOBE NEWSWIRE) -- For the fourth year in a row, Content Marketing Institute conducted its 2020 Content Management and Strategy Survey, sponsored by Sitecore, to get a snapshot of how marketers use technology tools to help create, manage, deliver, and scale enterprise content and marketing.

To see our analysis and download the full report visit: http://cmi.media/strategysurvey

Its important to note this survey was fielded in January/February 2020 in a pre-COVID-19 world. Here are a few things that stood out:

While many organizations reported having a content strategy and were working hard to do the right things, they also reported too many silos getting in the way (60% cited communication between silos as a top challenge). Nearly half (45%) were delivering on customer experience and 50% felt their ability to connect with audiences via insightful content was the top factor contributing to their success; however, many reported a lack of efficient processes for managing and scaling that content. Seventy-two percent (72%) reported their business views content as a core business strategy, but the investment isnt where it should be (63% are challenged with a lack of skilled staff).

This years survey is unique in that we fielded it pre-COVID-19. So, while we learned lessons, we also have new questions, says Robert Rose, Chief Strategy Advisor, Content Marketing Institute. For example, 73% of respondents said their companies either dont have the right content management technology in place or arent fully using what they have. Will that change in a post-COVID-19 world? As the shift to more remote work expands, will we see more collaborative content management and strategy features integrated into classic software suites?

More Key Highlights:

The top two considerations while planning content were driving our brands value proposition (82%) and showing empathy with customers values/ interests/pain points (78%). The most common approach to creating content was project focused/creating content in response to internal requests (43%). The top three reported content technologies in place were social media publishing/analytics (90%), email marketing software (84%), and content management systems (71%).

To view all CMI research and to subscribe to our emails visit: contentmarketinginstitutecom/research

About Content Marketing InstituteContent Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMIs Content Marketing World event, the largest content marketing-focused event, is held every fall in Cleveland, Ohio, and ContentTECH Summit event is held every spring in San Diego, California. CMI publishes Chief Content Officer for executives and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI. Content Marketing Institute is organized by Informa Connect.

About Informa ConnectInforma Connect is a specialist in content-driven events and digital communities that allow professionals to meet, connect, learn and share knowledge. We operate major branded events in Marketing, Global Finance, Life Sciences and Pharma, Construction & Real Estate, and in a number of other specialist markets and connect communities online year-round.Press Contact:Amanda SublerAmanda.Subler@informa.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/58abe5e8-3972-44bc-95e3-ed2681645546

The rest is here:
Now is the Time for Content Marketers to Embrace the Disruptive Change and Innovate - GlobeNewswire

Once the global lockdown ends and people around the world return to restaurants, shopping malls and offices, the increased risk of doing business in a post-pandemic world will begin.

In the United States, companies are urging the White House and Congress to enact measures to protect them from legal liability so that they cant be sued if someone contracts COVID-19 at their locations and blames the company. Without that shield, which labor unions and other workers groups oppose, businesses may decide to limit their work on environmental, social and governance factors, including climate change.

At this point, the social component has become all of it, and theres no bandwidth for anything else, Vlad Edelman, CEO and founder of social-marketing platform Targetable, which bills itself as the first virtual ad agency in the world, told Karma. Itll normalize. But its going to be a tough 12 to 18 months, particularly for retailers.

Impact investors have long sought ways to measure the ESG risk of both companies and portfolios. While the term covers three areas, its been mostly synonymous with climate issues over the past few years, with less attention given to the others. But that may be changing now, with the pandemic bringing social and governance issues such as those affecting human capital to the forefront.

As the business environment has shifted in the past decade to compel companies to appeal to a broader array of stakeholders, they have given their ESG-related goals and targets priority, according to a Standard & Poors blog post. We believe companies will now likely have to signal how theyll balance near-term concerns regarding economic viability with longer-term aspirations to be more sustainable.

Sustainability issues were front and center in both the public and private sectors before the pandemic, and the world cant afford to ignore them now, according to a McKinsey report last month.

Governments and citizens may struggle to integrate climate priorities with pressing economic needs in a recovery, it said. This could affect their investments commitments and regulatory approaches potentially for several years, depending on the depth of the crisis and hence the length of the recovery.

It may be easier to make climate issues a priority for businesses if they dont have to worry about the legal liability stemming from the pandemic.

White House chief economic adviser Larry Kudlow said last month on CNBC that businesses particularly small ones shouldnt have to fear trial lawyers putting on false lawsuits. And Senate Majority Leader Mitch McConnell, a Republican from Kentucky, told Fox Radio that theres an urgent need for a liability shield to prevent years of endless lawsuits.

But in a letter to congressional leaders on April 30, the Center for Science in the Public Interest argued that a liability shield would place food workers and the food-supply chain at risk, citing outbreaks of COVID-19 in the meat industry that have already shuttered plants and caused U.S. President Donald Trump to invoke the Defense Production Act to keep them running. The group also cited medical-products companies and nursing homes as industries where a liability shield would be detrimental.

It is the failure to take reasonable measures to protect employees and the public that have led, and will continue to lead, essential businesses to close and have resulted in further community spread of COVID-19, according to the letter. Thats the true threat to the economic recovery, it said.

Connecticut Sen. Richard Blumenthal told the Washington Post that McConnells proposal is a non-starter. Providing some kind of blanket immunity shield is an idea thats the result of the majority leaders imaginary boogeyman of a flood of lawsuits, a parade of horribles that is a political ploy, he said.

The ramifications of this battle are profound.

Getting the S part of the ESG investment wrong at this point will shut you down, Targetables Edelman said. Its become existential. You have one health scare, and youre done. Can you really imagine a brand surviving one health scare at this point?

Photo by Bruce Bennett/Getty Images

Continued here:
Will COVID-19 Lawsuits Overwhelm Reopening Businesses? - Karma

The strongest performers in terms of business growth in this year's Agency Report Cards tended to share some common themes that boosted their performance in a pre-pandemic 2019. Poring through the report cards and submissions complied earlier this year, we discerned some trends that helped drive growth for some of the industry leadersand scrappy insurgentsthat helped keep their heads above water in a challenging year.

In agency submissions and interviews, we noticed agencies across the board focusing on bagging more local contracts, relying on skills inherited from agencies they acquired or merged with, building out shiny new custom content initiatives, pitching intensively to make sure they were heard and seen while maximising their win rate by focusing energies on markets with higher odds of success.

Consider the case of industry-leader Ogilvy, which stands head and shoulders above the competition in terms of sheer size and in 2019, with its pace and scale of business growth. In Asia, the global powerhouse generated nearly-two thirds of its business from business in the region, with worldwide revenues from global accounts forming 35% from its top 50 clients in the region.

Ogilvy/Ponds

In Ogilvy's submission, six of the top 10 new business wins were local contracts. "This reflects an ever-increasing trend in our business that our most important client engagements are developed on the ground in markets," the agency's submission noted.

As these business growth leaders looked to sustain their momentum, several agencies inevitably found more success in specific markets. For example, New Zealand was a bright spot for DDB, led by CEO Justin Mowday and regional chief creative officer Damon Stapleton. As well as winning a slew of new clients and growing its existing business, helping it post record growth, New Zealand scooped an impressive number of industry gongs and was responsible for the most innovations.

Elsewhere, Mcgarrybowen's Hong Kong office played the hero, bringing in local favourites Vitasoy and Cafe de Coral (an AOR appointment across Greater China), and helped its largest client, Manulife, stand out from its rivals in a new product space that opened up because of regulatory changes.

Mcgarrybowen/Manulife

With new business harder to come by in 2019, some agency executives who managed to gain traction in a tough year spoke of intensely pitching and chasing down new deals. In the media space, for example, Mindshare's APAC CEO Amrita Randhawa spoke of being being extremely proactive with clients where Mindshare has some relationship locally or globally, as opposed to waiting for pitches to be called.

After being punched in the face the year prior, Mindshare got its new business mojo back in 2019. It returned to the very top of R3s New Business League with huge gains in both the number of wins (260) and estimated win revenue (US$84.6 million), we noted. The global Ferrero win from PHDwhich applied to India, Australia, Malaysia, Singapore and Philippines (but not China where Mindshare was conflicted)helped remove the sting of losing HSBC to PHD the year prior, reaffirming the networks ability to cooperate globally.

Mindshare/Ferrero

Elsewhere, David Tang, the Asia CEO of DDB described himself as a pitch junkie who oversaw his agency's ferocious pitching intent, taking part in as many as 110 in 2019, even as the competition scaled down its plans to preserve resources. This all-in approach seemed to work well for DDB, with the agency notable wins including BMW Asia, Vivo and Dairy Farm in Singapore, plus a variety of other blue-chip clients in other regions it could not publicly share.

To be sure, agencies that showed intent to grow their businesses had to word both harder and hungrier to bag new contracts and retain existing ones. For example, senior leaders attribute AKQA's new business success to less reliance on the traditional pitch process and stronger project work, forcing the team to works extra hard to prove their value.

To try to drive growth in a tough year, agencies that we felt showed strong business growth, looked for skills old and new in 2019. For example, growth in Reprises social-marketing business has been driven by the skills inherited from Society, the agency it subsumed in 2018. It now touts the largest Facebook creative study ever undertaken in the regionusing data points in new ways to advise brands on how to build creative for performance success.

However, agencies such as Iris, with its 'Insurgent Brands' initiative and UM, with 'UM Studio', found that content initiatives also helped drive business growth. In the case of Iris, Insurgent Brands, an internal strategy and ideology, along with the appointment of Rica Facundo as head of culture and Strayo de-Agarwal as lead healthcare planner also contributed to richer, more meaningful contentand catalysed business wins too. After a muted Q2, the agency recorded a strong Q3 in 2019, bagging new clients such as Netflix, Facebook, and Salesforce.

UM & Ensemble work for KFC hot n' cheezy burger

In UM's case, a key driver for growth was UM Studios, the custom content specialist division that it launched in eight more APAC markets in 2019. Led by newly hired head of content APAC Rajiv Jayaraj, who joined from Prodigious Worldwide, the division created work for several clients including Maybelline, KFC, McDonalds and Nestle. UM Studios is one of the ways in which the agency is diversifying the scope of work with its existing clients, we observed.

Many agencies that relied on their creative work to drive future business had a strong dose of purpose in their campaigns. AKQA's purpose-driven work utilising tech, for example, like its collaboration with the New Zealand Coastguard that integrated AI and data visualisation to assist the marine rescue operation centre.

Grey Group, which looked to carve out a more prominent role in the WPP network, relied on several purpose-driven campaigns like Volvos Living Seawall. First revealed in 2018, it used 3D printing technology to create wall tiles that mimic mangrove trees to hopefully, over a period of time, attract marine life back to Sydney harbour. Another was 'The Barbershop Girls of India' campaign for Gillette in India which garnered more than 16.5 million views on YouTube alone, and scored three Spikes and one Lion.

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Originally posted here:
Agencies worked harder and hungrier in challenging 2019 to drive business growth | Advertising - Campaign Asia