Mediaboss Marketing

A woman who suffered permanent injuries in 2017 when a chimney on Charter Street in the North End collapsed on the hammock she was in is suing the hammock company, charging it not only failed to warn people that attaching hammocks to brick structures might be dangerous, it actually encouraged the practice through a photo-caption contest.

In her suit, filed this week in US District Court in Boston, Erin Field of Somerville says Eagle Nest Outfitters of Asheville, NC disregarded repeated instances of fatalities and serious injuries caused by the practice and used photos of people swinging in hammocks attached to brick structures - including the Great Wall of China - and other, flimsier structures, in its photo-caption contest and other marketing.

Field and her boyfriend were visiting with her brother, Todd, in his 43 Charter St. apartment the night of July 10, 2017, when they went up to the roof of the neighboring 45 Charter St. and Todd attached his Eagle Nest hammock to the same chimney he'd previously used with no problems in the month he had lived there.

Not long after, a bit after midnight, Erin Field got in the hammock. Then her boyfriend joined her.

Upon Jack sitting on the hammock, the brick column to which one side was attached collapsed on Erin, causing catastrophic, lifelong injuries.

In her formal complaint, Field says her brother only used the chimney as a support for the hammock because of Eagle Nest marketing.

On or about June 1, 2017, Todd moved into the apartment at 43 Charter Street in Boston. After moving to the apartment, Todd continued to review ENO's social marketing campaign and/or photo caption contest.

As a result of influence from ENO's above described marketing campaign, Todd decided to hang his ENO hammock on the rooftop of the apartment building located at 45 Charter Street, which was accessible from his 43 Charter Street apartment rooftop. He attached the hammock with the Atlas Hanging Straps to brick columns located on the rooftop.

Based on influence from ENO's above described marketing campaign, Todd took a picture within a month of moving into his apartment showing his hammock affixed to the brick columns. Todd attached a caption to the photo stating, "no trees no problem."

The complaint adds:

As a manufacturer of ENO hammocks and hanging straps, ENO owed a duty to Plaintiff and to all persons whom its products might foreseeably harm to exercise due care in the manufacturing, marketing and sale of its ENO hammocks and hanging straps.

ENO knew or should have known that affixing ENO's DoubleNest Hammock using its Atlas Hanging Strap to fixed points that were not stable trees presented an unreasonably dangerous condition that could result in serious injury to users.

ENO breached its duty of care to Plaintiff by marketing and promoting ENO hammocks and straps in a manner that encouraged users to attach hammocks with straps to fixed points other than stable trees.

As a direct and proximate result of ENO's negligence, Plaintiff suffered catastrophic injuries.

Field is seeking at least $1 million in damages.

Complete complaint (1.1M PDF).

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Woman who was seriously injured when a North End chimney collapsed on her and the hammock attached to it sues the hammock company - Universal Hub

While most of New Zealand came to a grinding halt during the lockdown, the business banking team at ASB found themselves busier than ever.

For Tim Deane, ASB executive general manager business banking, the global pandemic accelerated the bank's plan for a dedicated online portal for its business customers, particularly those running small to medium-sized enterprises (SMEs).

His team has worked seven days a week for the past several weeks on the new ASB Business Hub, an online resource that aims to provide "everything you need to jumpstart your business" that is free to access for all New Zealand businesses.

"We are a nation of small and medium-sized businesses and when you have something like Covid-19, which has such a big impact on business, it's important that we all do our bit to try and work through what we can do to help," Deane says.

ASB / SUPPLIED

Tim Deane, ASB executive general manager business banking says the new ASB Business Hub is an online resource that aims to provide "everything you need to jumpstart your business".

"Prior to Covid-19, we'd done a whole lot of work looking at the top 20 needs of New Zealand businesses, then we'd worked through which of those top 20 needs a bank could help them with.

"Then during the lockdown, we refreshed the research into five absolute must-get-sorted things. And that's where the Business Hub came from."

Deane says the bank sees the hub as a long-term investment, promising that what you see today is just the beginning. There are more initiatives underway (of varying sizes) to back small businesses, with a really big announcement to come in the next few weeks.

Helping our SMEs get through this unsettling period is crucial to New Zealand's economic recovery, he says, and the hub is "part of what ASB needs to do to respond."

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The Business Hub has a section dedicated to digitising your business and offers digital and social marketing tips and templates.

ASB Business Hub has launched with five sections targeted at small to medium businesses.

FINDING FINANCIAL SUPPORT

A simple navigation wizard that helps you identify what financial support you might be eligible for from both ASB and the Government.

FINDING DISCOUNTED TOOLS AND RESOURCES FOR CASH FLOW MANAGEMENT

It's important to have a good look at your costs and your cash flow, Deane says, and the bank has lined up some excellent partners with free or discounted online tools to help. "We've got Xero, MYOB and a Cash Flow 101 guide. We've also got our own Vonto tool, which gives you a curated daily feed of useful information about your business that you can act on. This section will develop over time and there will be more features added as we go."

READ MORE:*There are other solutions besides debt to Covid-19 business woes*Economic activity at Alert Level 2: What does it mean for Kiwis?*What you can do if your business is impacted by Covid-19

GETTING INSPIRED

The bank has paired up with one of its well-known customers, Eat My Lunch, as an example of a business doing clever things to help inspire others to switch their thinking in the post-Covid world.

REINVENTING MY BUSINESS

The bank has identified some common themes and tips learned during the lockdown that any business should consider, including checking out new tech and tapping into their ecosystems.

"We'll also have information on access to incubators, accelerators, grants, the sorts of things that are available for people to help change their business around," says Deane.

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ASB says helping SMEs get through this unsettling period is crucial to New Zealand's economic recovery.

TAKING MY BUSINESS ONLINE

"Many of our customers are having to think differently about digital," Deane says of the Covid-19 fallout. "The 'digitising your business' part of Business Hub will look at digital and social marketing tips and templates and it will have some how-to guides.

"Over time, the plan is to add some partners that will actually help you build a digital strategy and use their offerings."

IN IT FOR THE LONG HAUL

Since Covid-19 began, Deane says, ASB has helped around 10,500 of its business customers with cash flow pressures through various financial support options, which includes providing $180m in new low interest overdrafts, and principal relief and deferred payments on $5bn worth of existing loans. What they're seeing, he explains, is customers wanting to avoid extra debt if they can help it.

"That's why we're focusing on this Hub idea. What else can we do? Debt's one thing. What other solutions can we bring to the table to help you recover and rebuild?

"We talk about wanting to encourage our businesses to think differently. Well, this is part of a bank thinking differently and about ASB backing business. It's saying, it's not just about lending money, it's about what we can do to partner with our business customers to offer guidance and advice that helps them to be successful, because if they're successful, then we're successful."

For more information, visit Businesshub.asb.co.nz.

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Helping to jumpstart business - Stuff.co.nz

New York, June 25, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Social Credit Market: Global Industry Analysis, Trends, Market Size, and Forecasts up to 2026" - https://www.reportlinker.com/p05916561/?utm_source=GNW 7% over the forecast period from 2020-2026. The study on social credit market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and RoW for the period of 2018 to 2026.

The report on social credit market is a comprehensive study and presentation of drivers, restraints, opportunities, demand factors, market size, forecasts, and trends in the global social credit market over the period of 2018 to 2026. Moreover, the report is a collective presentation of primary and secondary research findings.

Porters five forces model in the report provides insights into the competitive rivalry, supplier and buyer positions in the market and opportunities for the new entrants in the global social credit market over the period of 2018 to 2026. Further, IGR-Growth Matrix gave in the report brings an insight into the investment areas that existing or new market players can consider.

Report Findings 1) Drivers Higher Adoption in Public Safety and Homeland Security Growing Application in a Variety of Commercial and Lifestyle-related Issues Increasing Number of Smart Cities 2) Restraints Higher Threat to Public Privacy 3) Opportunities Emergence of Advance Computing and AI

Research Methodology

A) Primary Research Our primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached include 1. Key Opinion Leaders 2. Internal and External subject matter experts 3. Professionals and participants from the industry

Our primary research respondents typically include 1. Executives working with leading companies in the market under review 2. Product/brand/marketing managers 3. CXO level executives 4. Regional/zonal/ country managers 5. Vice President level executives.

B) Secondary Research Secondary research involves extensive exploring through the secondary sources of information available in both the public domain and paid sources.Each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources.

The secondary sources of the data typically include 1. Company reports and publications 2. Government/institutional publications 3. Trade and associations journals 4. Databases such as WTO, OECD, World Bank, and among others. 5. Websites and publications by research agencies

Segment Covered The global social credit market is segmented on the basis of components, software, and application.

Global Social Credit Market by Components Sensors Cameras Biometrics Computer Vision

Global Social Credit Market by Software Machine Learning Data Analytics APIs

Global Social Credit Market by Application Surveillance Public Safety Security Customer Relationship Management Others

Company Profiles ACTi Corporation Analog Devices, Inc. Baidu, Inc. Bosch Security Systems China Rapid Finance Cisco Systems, Inc. Deep Vision AI, Inc. Tencent Holdings Ltd. Neurotechnology Omron Corporation

What Does This Report Deliver? 1. Comprehensive analysis of the global as well as regional markets of the social credit market. 2. Complete coverage of all the segments in the social credit market to analyze the trends, developments in the global market and forecast of market size up to 2026. 3. Comprehensive analysis of the companies operating in the global social credit market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company. 4. IGR-Growth Matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.Read the full report: https://www.reportlinker.com/p05916561/?utm_source=GNW

About ReportlinkerReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.

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Global social credit market is expected to grow with a CAGR of 10.7% over the forecast period from 2020-2026 - GlobeNewswire

media updates Taylor Goodman and Nakedi Phala look at the value of awards and sponsorships in marketing.

Its important for brands to do their part in celebrating other industry players, something that is done at award ceremonies. This is important because it makes everyone see the industry in a positive light.

Sponsorships are equally pertinent, playing a critical role in aiding resources and financing these events. Brands often act as sponsors of events because they have an opportunity to canvas their brand and align themselves with the goals of the awards.

Both award ceremonies and sponsorships form part of marketing; through the event, donors have an opportunity to be promoted as event sponsors. This marketing is a major advantage for brands, and one of the biggest reasons that businesses get involved in sponsorships.

On the other hand, awards also benefit the individuals and brands that receive decorated mentions to celebrate their respective achievements in the industry.

Not only do both award sponsors and entrants celebrate and create awareness about their industry, but they encourage growth and a drive for innovation.

The benefits of sponsorship for event ownersA great thing about hosting events that have sponsorship backing is that you dont have to bear all the financial and resource contributions on your own. There are always individuals or brands who could assist you in sharing the costs of the event.

There are two forms of sponsorship payment: The first is funding directly from sponsors, and the second is event marketing sponsorship. This includes a sponsor offering a venue, resources such as staging and other relevant resources for the awards event.

Securing sponsorship for your awards or events also gives you added credibility. By having industry players on board, audiences know that it is an important event. However, it is vital to secure the right kind of sponsors to ensure you reach the right audiences.

As an event organiser, you need to make it clear to potential sponsors what it is you want them to aid you with; is it money, a pitch for money if its resources, or maybe a pitch for resources? Ultimately, you should find mutual ground with your sponsors that will see the award ceremony run smoothly on the day.

JustPalm, a web and mobile ad agency, will be one of the official streaming partners for the New Generation Digital and Social Media Awards. Patrick Palmi, JustPalm CEO, explains that the company will benefit from the vast exposure that the New Gen Awards offers.

[The New Gen Awards] audience has grown substantially over the past eight years across both the agency and corporate sectors. [On top of this exposure, JustPalm will also benefit from] the vast exposure JustPalm will receive across our media partners platforms, such as media update and others.

As well as offering great exposure and increasing brand awareness, Palmi adds that the partnership will position JustPalm as a thought leader in the digital space and as an innovative brand that embraces change and pushes boundaries.

Brands that choose to get involved with award ceremonies can also consider entering the event to further cement the partnership.

JustPalm sponsoring an award like New Gen Awards gives us the opportunity to showcase our capabilities to potential clients, explains Palmi.

We have [also] entered some of our work into several categories in order to highlight the latest innovation in social media and how this can add value to brands. explains Palmi.

Essentially, awards increase audience loyalty as they will recognise your brands achievements through your accolades. This comes as a result of aspects such as hard work, client satisfaction reports and good employer-employee relationships.

However, when entering into partnerships, it is important for brands to understand what the return from a sponsorship deal will entail, adds Palmi. Whether its lead generation to build networks and sales pipelines or a brand awareness exercise to launch a new product, sponsorships can offer value if they are aligned to strategic marketing goals.

However, this does not mean that events have ceased to exist. Many award shows are moving over to the digital side of things and hosting virtual events and conferences.

Stephan Paxton, founder and owner of the New Gen Awards, commented on how the pandemic has affected the proliferation of sponsorship deals and award shows.

As an event owner, you cannot ignore the challenges many businesses are facing during this pandemic especially those in the media sector, who are juggling ever-changing budgets and campaign strategies.

However, I continue to remain optimistic for the New Gen Awards. Entries are coming in from both old and new clients, and from a digital spend point of view, we are seeing more interest from brands looking to partner with 2020s awards.

Having the virtual awards ceremony will help form part of brands digital strategies, which can prove far more measurable, and allows brands to reach far greater audiences.Do you think awards and sponsorships as valuable marketing tools? Why or why not? Be sure to let us know in the comments section below.

Sponsorship for marketing events Marketing awards ceremony Resource sponsorship Value of awards in marketing

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The value of awards and sponsorships in marketing - Media Update

By Gabriel Kuman

The social marketing of important preventative health messages through visual graphics can have significant negative impacts on peoples lives given their low literacy skills and their strong allegiance to religion and Christian beliefs.This article tells the story of how ordinary Papua New Guineans perceive the disease and interpret it with their own cultural and religious contexts and the various preventative health messages that have been delivered to them.The current outbreak of the viral disease Covid-19, which started in Wuhan, China, in late 2019 sent shockwaves across the world, infecting millions of people and so far killing more than 400,000 globally.Misinformation, questions and misconceptions about the disease abound, leading to fear, anxiety, confusion, panic and stigmatisation.This is further exacerbated by both social and mainstream media coverage regarding the trajectory of the virus and how to mitigate it.The governments efforts to stop movement, both domestic and international, and close down schools and universities and other statutory bodies and systems have further fuelled the publics panic and anxiety.Social distancing strategies such as quarantine, keeping 12 metres away from other people, washing hands with sanitiser, and avoiding social gatherings are completely new and unfamiliar experiences for the people of Papua New Guinea.Messages about these non-pharmaceutical interventions have been delivered in various forms, such as by radio, television, visual posters and graphics.Most people have little or no access to radio or TV news but have been exposed to visual graphics hanging in front of big supermarkets, stores, bus stops and other public places.These messages have caused not only fear and panic but have had significant implications in relation to core social and cultural values.Family and community values such as social bonds, love, care and social support which have been strong for centuries have been replaced with suspicion, blame and rejection.For instance, a family from Simbu Province who lived in Sisiak Settlement in the Madang Province for many years decided to return to Simbu in March during the one week grace period before the lockdown of the Highlands Highway became effective.When they arrived in Simbu, no one was willing to take them into their house. They were seen as carriers of the virus and rejected.Their immediate families refused to welcome them home and provide food and accommodation. They felt unwelcomed and strange in their own land.In another scenario, an East New Britain woman who tested positive to Covid-19 complained that she and her family had been stigmatised by the community, and negative media reports.Indeed, she complained of media sensationalism and threatened to sue the mainstream media companies for defamation based on human rights abuse.These experiences demonstrate how preventative health messages about Covid-19 are received, understood and interpreted through peoples own social contexts and realities. Misconceptions about disease transmission could put people at risk and make them vulnerable.Similar experiences were seen among Papua New Guineans when the first cases of the HIV/AIDS epidemic were detected in 1987.As Dundon and Wilde recorded, most people blamed the outsiders as carriers of HIV without considering their own social and cultural factors that facilitated the viral transmission.While public health prevention and promotion messages are important to mitigate the spread of a disease of such magnitude as Covid-19, it is also imperative to consider the potential negative implications they may have.The visual representations of the disease as cartoon-like creatures with horns popping out of their heads, sharp long teeth and flame-like tongues sticking out of their mouths are reminiscent of religious images of Satan and the Devil.While commenting on the graphic shown in the featured image, one woman in her mid-50s said: Ol konkon ino save lotu so Satan kam blo kilim ol i dai (The Chinese are not Christians so Satan comes to kill them). As Aletia Dundas has written, most Christians in PNG view major disasters and disease epidemics as divine punishments for sinful behaviours.Religious fanatics and so-called street preachers have taken advantage of the situation, preaching in towns, streets, and villages about Covid-19 as a sign of the end times, last days or second coming of Christ something that most Pacific Christian leaders have cautioned against as dangerous, as alluded to in Dundas article.Still, others, as reported by Monica Minnegal and Peter Dwyer, believe falsely that God is protecting PNG from Covid-19.While this may sound as indoctrination and is incongruent to established medical explanations, it is consistent with and in some cases confirms peoples religious beliefs and explanations.The rapid growth of religious fundamentalism in PNG poses great risks to both the current and future public health emergencies.Health promotion and prevention messages are vital to influencing peoples behaviour on important health issues like Covid-19. However, how these messages are planned, prepared and delivered may not be culturally appropriate.The mismatch between important public health messages regarding issues such as viral transmission, social distancing and quarantining and the actual visual graphics of frightening images could prevent the transmission of the intended messages to the people.Public health social marketing products regarding very serious health issues like Covid-19 should take into account peoples sociocultural and religious beliefs and backgrounds. Preachers also need to be careful not to undermine scientific understanding.This article appeared first on Devpolicy Blog (devpolicy.org), from the Development Policy Centre at The Australian National University. It is part of the #Covid-19 and the Pacific series.

Gabriel Kuman is a lecturer at the Divine Word University in Madang Province, Papua New Guinea, with the Department of Public Health Leadership and Training.

Caption: Artwork on the roadside in Madang in PNG as part of the Madang provincial authoritys health communication strategy during Covid-19 (Photo credit: Professor Fr Philip Gibbs)

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Covid-19 messages and PNG sociocultural beliefs - POST-COURIER